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    Sample Exam 123

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    Sumeet Kumar
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    Sample Exam 123

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    102 views5 pages

    Sample Exam 123

    Uploaded by

    Sumeet Kumar
    rst

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Reports and Analytics Implementation Exam Guide

    ACE: Reports and Analytics Implementation Exam


    Guide
    Adobe Training Services provides this exam guide to help prepare partners, customers,
    and consultants who are actively seeking accreditation as Adobe Certified Experts (ACE).
    This guide, while designed to describe the exam in detail and provide as much information as possible, is not meant to be the sole means of exam preparation. Adobe Training
    Services offers courses that provide in-depth training on the exam content. Hands-on
    experience with the Adobe product suite is also a critical element in preparing to pass
    any Adobe certification exam.
    ACE: Reports and Analytics Implementation Exam Overview
    The ACE: Reports and Analytics Implementation (formerly SiteCatalyst Implementation) exam audience
    are individuals who have a minimum of one year implementation experience with Reports and Analytics
    (formerly SiteCatalyst). A typical candidate is responsible for mapping Analytics variables to business
    requirements. They are responsible for deploying code required for data collection and for validation of
    deployed code. You may also establish and potentially enforce standards for code deployment.
    Candidates should be familiar with debugging tools such as packet-monitoring programs, as well as
    Integrated Developer Environment (IDE) tools.

    Exam Description
    The exam has two parts:

    50 multiple-choice questions, covering a range of topics listed below

    A short survey that we use to gather information about your product experience

    The exam has a time limit of 60 minutes, and includes a timer to mark the remaining time.

    Exam Scoring
    The certification consists of achieving the minimum passing score, which is 66%, on a multiple choice test.
    After completing the test, candidates will be immediately provided with the official score for the exam.
    They will also receive an email with the official exam result.

    Scheduling Exams
    The ACE: Reports & Analytics Implementation exam is delivered through an independent testing provider,
    Pearson VUE. First time candidates can view the step-by-step online scheduling guide here: http://www.
    pearsonvue.com/reg_guide/.
    Returning candidates can register for exams here: http://www.pearsonvue.com/adobe/. Note that you will
    be prompted to login before you may register for exams.

    Exam Preparation
    The following are typical tasks that you should already be able to perform:
    Troubleshoot implementations
    Be familiar with debugging tools
    Understand client-side and server-side scripts

    Maintain a deep understanding of report behavior


    Understand the relationship between variables and reports
    Design appropriate solutions for business requirements

    Exam topics include:


    Working With Variables
    Working with traffic variables
    Working with conversion variables
    Working with events
    Working with the products variable
    Understanding configuration variables
    Working with system variables
    Working with context data variables
    Working with dynamic variables
    Understanding Code Components
    Understanding order of execution
    Generating JavaScript code
    Generating non-JavaScript code
    Manipulating Data
    Defining processing rules
    Understanding Vista rules
    Configuring and deploying plug-ins
    Defining marketing channels
    Importing and Exporting Data
    Working with APIs
    Data sources
    Genesis
    Classifications
    Data feeds
    Data warehouse
    Discover
    Report Builder
    Using Dynamic Tag Management (DTM)
    Deploying tag manager code
    Configuring library hosting options
    Setting data elements
    Setting page load rules
    Adding Tools
    Debugging DTM
    Using direct calls
    Data Aggregation Models
    Understanding roll ups
    Understanding multi-suite tagging
    Understanding global suites

    Working With Cookies


    Implementing first party cookies
    Understanding third party cookies
    Understanding FID
    Understanding RDC
    Report Suites and Account Settings
    Configuring IP exclusion
    Defining Bot rules
    Adding internal URL filters
    Configuring paid search detection
    Configuring evar settings

    Exam Preparation Checklist


    I can map Analytics variables to business requirements.
    I can deploy code required for data collection.
    I have been responsible for validation of deployed code.
    I can establish and potentially enforce standards for code deployment.
    I am familiar with debugging tools such as packet-monitoring programs, as well as Integrated
    Developer Environment (IDE) tools.
    I can complete the tasks outlined in the Exam Preparation section without assistance.
    I have read and studied the topics listed in this exam guide.

    Sample questions
    Try out these practice questions to get a feel for the types of questions on the ACE exam. Please note
    that your performance here does not indicate how you will do on the actual exam. To fully prepare for
    the exam, closely review the topic areas and objectives in this exam guide.

    1. The channel variable fills which standard report?


    A. The Marketing Channel Overview report.
    B. The Referring Domains report.
    C. The Site Sections report.
    D. The Visits report.
    Answer: C
    2. What happens if you forget the first ; (semicolon) within the s.products string?
    A. Product IDs will NOT be available for breakdowns.
    B. Product IDs will be used as incrementors.
    C. Product IDs will be saved into the Categories report.
    D. Product IDs will NOT be visible in any report.
    Answer: C
    3. Why does the page code override the Global JS file if there is a conflict?
    A. Because of a configuration variable that needs to be turned on to prevent the Global JS call from
    loading last.
    B. Because the page level variables load after the Global JS file is initially referenced.
    C. The page code does NOT override the Global JS file upon conflict.
    D. Because of a plugin, but it can be changed if it makes business sense.
    Answer: B

    4. You are generating JavaScript code. What is the purpose in choosing the correct amount of
    periods for the cookieDomainPeriod variable?
    A. Choosing the correct amount of periods will determine if your site will get the correct cookie
    acceptance from browsers.
    B. Choosing the incorrect number of periods will cause for most browsers to block third party
    cookies.
    C. Choosing the correct amount of periods when generating JavaScript code influences the s_cc
    cookie.
    D. Choosing the correct amount of periods upon generating JavaScript code influences an
    automatic variable.
    Answer: A
    5. Which statement best describes working with APIs?
    A. APIs allow Reports & Analytics data to be passed to alternative data repositories.
    B. Testing API scripts on the Adobe Developer Connection requires Admin privileges.
    C. You have to be signed into the Adobe Marketing Cloud to access Adobe Marketing Cloud APIs.
    D. Working with APIs can replace the need of using tools like Data Connectors and Data Workbench.
    Answer: A
    6. Which statement best describes a JavaScript plug-in?
    A. Custom server-side code written by Engineering Services to increase functionality.
    B. Custom JavaScript functions used to automate classifications.
    C. Custom server-side code written by your developers to increase functionality.
    D. JavaScript functions optionally added to the code to increase functionality.
    Answer: D
    7. How many lines of code are required to install DTM?
    A. One set (the single set works for both dev and production).
    B. Two sets (one for staging, one for production).
    C. Three sets (one for staging, one for approvals, one for production).
    D. None. DTM is implemented server side.
    Answer: B
    8. Which statement about roll-ups is true?
    A. Roll-up report suites can have an unlimited number of child report suites.
    B. Roll-up report suites increment secondary server calls.
    C. Roll-up aggregation happens on a daily basis.
    D. Roll-up report suites de-duplicate unique visitors.
    Answer: C
    9. What is the main advantage of implementing first-party cookies?
    A. They reduce image request latency.
    B. They are accepted my more visitors browsers.
    C. They are easier to implement than third-party cookies.
    D. They reduce administration effort for the DNS server.
    Answer: B

    10. What is the purpose of IP exclusion?


    A. To filter out anonymous visitor traffic.
    B. To filter out employee use of the web site.
    C. To filter out hackers who constantly change their IP numbers.
    D. To filter out random requests, enabling sampling.
    Answer: B

    Adobe Systems Incorporated


    345 Park Avenue
    San Jose, CA 95110-2704
    USA
    www.adobe.com

    Adobe, Reports and Analytics Implementation, and the Adobe logo are either registered trademarks or trademarks of Adobe
    Systems Incorporated in the United States and/or other countries.
    2014 Adobe Systems Incorporated. All rights reserved. Printed in the USA.
    09/14

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