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    Chapter 3

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    RoseAnn Jose Dela Fuente
    This chapter outlines the research methodology and procedures used in the study. The researchers employed a descriptive survey research design to observe and describe the subjects without affecting them. They used simple random sampling to select 194 third year marketing management students from New Era University as respondents. The primary instruments used for data collection were questionnaires, a mock-up catalog, and interviews. The questionnaires gathered personal data and perceptions on odd pricing strategies. The catalog provided price references. Interviews clarified responses. The data analysis procedures included preparing, administering, retrieving, and validating the survey and instruments.

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    Chapter 3

    Uploaded by

    RoseAnn Jose Dela Fuente
    205 views4 pages
    This chapter outlines the research methodology and procedures used in the study. The researchers employed a descriptive survey research design to observe and describe the subjects without affecting them. They used simple random sampling to select 194 third year marketing management students from New Era University as respondents. The primary instruments used for data collection were questionnaires, a mock-up catalog, and interviews. The questionnaires gathered personal data and perceptions on odd pricing strategies. The catalog provided price references. Interviews clarified responses. The data analysis procedures included preparing, administering, retrieving, and validating the survey and instruments.

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    Chapter 3 Methodology

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    CHAPTER 3.docx

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    This chapter outlines the research methodology and procedures used in the study. The researchers employed a descriptive survey research design to observe and describe the subjects without affecting them. They used simple random sampling to select 194 third year marketing management students from New Era University as respondents. The primary instruments used for data collection were questionnaires, a mock-up catalog, and interviews. The questionnaires gathered personal data and perceptions on odd pricing strategies. The catalog provided price references. Interviews clarified responses. The data analysis procedures included preparing, administering, retrieving, and validating the survey and instruments.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    205 views4 pages

    Chapter 3

    Uploaded by

    RoseAnn Jose Dela Fuente
    This chapter outlines the research methodology and procedures used in the study. The researchers employed a descriptive survey research design to observe and describe the subjects without affecting them. They used simple random sampling to select 194 third year marketing management students from New Era University as respondents. The primary instruments used for data collection were questionnaires, a mock-up catalog, and interviews. The questionnaires gathered personal data and perceptions on odd pricing strategies. The catalog provided price references. Interviews clarified responses. The data analysis procedures included preparing, administering, retrieving, and validating the survey and instruments.

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    You are on page 1of 4

    CHAPTER 3

    Research Methodology & Procedure


    This chapter represents the methods & procedures on how the researchers
    came up with the study. This includes:

    1. Research Design
    The researchers use the descriptive design which is descriptive-survey that
    aims to know the extent to which different conditions and situations are obtained
    among these subjects. This is useful in providing the value of facts and focusing
    attention on the most important things. Descriptive research design aims to
    observe and describe a subject without affecting its normal actions. The survey
    term presents the data gathering where varies situation, the subjects have been
    taken. It is valuable in giving the facts value and determining the most essential
    facts that are presented.
    Using the descriptive-survey, it is important to identify the psychological and
    social aspects of the study with which the evidence application and
    implementation to consider factors and effects. The data from the descriptivesurvey may aid in solving practical problems (Calmorin, 2007).

    2. Sampling Technique
    a.Sampling frame Third Year Marketing Management students of New Era
    University

    b.Sampling

    method

    simple

    random

    sampling

    in

    distributing

    the

    questionnaires.
    c.Sampling size 135 Male students + 239 Female students = 374 students

    FORMULA:
    Where:

    1+ N
    N

    .05

    1+374
    374
    n=

    n=

    374
    1+0.935

    n=

    374
    1.935

    n = sample size
    N = population size
    e = .05 margin of error

    n=193.28194

    3. Respondents
    The researchers will present a mock-up catalog and distribute the survey
    questionnaires to 194 (70 male and 124 female) Third Year Marketing
    Management students of New Era University.

    4. Instrumentation

    The researchers used the following instruments in gathering data:


    a.Questionnaire the primary instrument used for this study, the queries are
    divided into two (2) categories namely: (a) respondents personal data, and
    (b) respondents perception on Odd-pricing strategy used in the market.
    b.Mock-up catalog this tool contains pictures of clothes from Bench with
    corresponding mock-up odd prices. This will serve as reference of the
    respondents in answering the questionnaires.
    c.Interview this tool was used to clarify responses made by the respondents to
    the research survey questions.
    d.Documentary analysis findings of gathered information are based on books,
    articles and internet.

    5. Data Analysis Procedure


    The data gathering procedures consisted of preparation, administration,
    retrieval, and validation of survey questionnaire.
    Preparation The researchers prepared a set of survey questionnaire and a
    mock up catalog. And some interview questions to clarify responses made by
    the respondents to the research survey questions.
    Administration The survey was conducted at New Era University. The
    survey questionnaires and mock-up catalog were personally distributed by the
    researchers to the selected respondents. The respondents were given 2
    minutes to choose at least 3 items from the mock up catalog and enough time
    to answer the survey forms.

    Retrieval The researchers collected the data for tallying the scores and
    applied descriptive statistical treatment to be used in this study.
    Validation On the validation procedure for the instruments to be used for
    the research, the complete instruments were presented to the researchers
    Adviser, Dr. Elisa M. Valdez, to find out if all areas are already covered by the
    questionnaire. The necessary corrections and revisions are made according
    to the Advisers suggestions, until the final format was approved.

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