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    Case Study

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    Jeremiah II Macias
    Mr. Mariano Ferreyra is trying to choose the best airline for his frequent business travel needs. He evaluates several options including major carriers like Qantas, discount airlines like Virgin Blue and Jetstar, and European carriers like British Airways and EasyJet. After considering factors like price, online booking ease, on-time departures, lounge access, and baggage policies, he determines that EasyJet provides the most hassle-free experience as a busy traveler. It offers reasonable food and beverage prices, smooth landings, and no baggage issues alongside an affordable price. Therefore, EasyJet is recommended as the best airline to meet Mr. Ferreyra's travel requirements.

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    Case Study

    Uploaded by

    Jeremiah II Macias
    495 views3 pages
    Mr. Mariano Ferreyra is trying to choose the best airline for his frequent business travel needs. He evaluates several options including major carriers like Qantas, discount airlines like Virgin Blue and Jetstar, and European carriers like British Airways and EasyJet. After considering factors like price, online booking ease, on-time departures, lounge access, and baggage policies, he determines that EasyJet provides the most hassle-free experience as a busy traveler. It offers reasonable food and beverage prices, smooth landings, and no baggage issues alongside an affordable price. Therefore, EasyJet is recommended as the best airline to meet Mr. Ferreyra's travel requirements.

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    Mr. Mariano Ferreyra is trying to choose the best airline for his frequent business travel needs. He evaluates several options including major carriers like Qantas, discount airlines like Virgin Blue and Jetstar, and European carriers like British Airways and EasyJet. After considering factors like price, online booking ease, on-time departures, lounge access, and baggage policies, he determines that EasyJet provides the most hassle-free experience as a busy traveler. It offers reasonable food and beverage prices, smooth landings, and no baggage issues alongside an affordable price. Therefore, EasyJet is recommended as the best airline to meet Mr. Ferreyra's travel requirements.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    495 views3 pages

    Case Study

    Uploaded by

    Jeremiah II Macias
    Mr. Mariano Ferreyra is trying to choose the best airline for his frequent business travel needs. He evaluates several options including major carriers like Qantas, discount airlines like Virgin Blue and Jetstar, and European carriers like British Airways and EasyJet. After considering factors like price, online booking ease, on-time departures, lounge access, and baggage policies, he determines that EasyJet provides the most hassle-free experience as a busy traveler. It offers reasonable food and beverage prices, smooth landings, and no baggage issues alongside an affordable price. Therefore, EasyJet is recommended as the best airline to meet Mr. Ferreyra's travel requirements.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    I.

    Point of view
    From Mr. Mariano Ferreyras point of view

    II.

    What is the major problem


    Mr. Mariano Ferreyra is having a hard time choosing the best airline that
    is fair and reasonable for him

    III.

    What are your objectives


    To know what is the best airline that has a fair and reasonbale price for
    someone who travels a lot like Mr. Mariano Ferreyra

    IV.

    Facts & Assumptions


    Facts

    Airline travel for the typical traveler involves times spent in a small seat in
    a confined spacein order to get to the final destination
    Qantas has lost market share in the domestic market since the launch of
    Virgin Blue

    Assumptions

    V.

    The more recent launch (and growth) of Tiger Airways is expected to


    damage its market share

    Alternative courses of actions


    Tiger Airways - Mariano does not know much about Tiger Airways
    Qantas expensive but has a lot of advantages like the Qantas Club lounge
    wherein he can stay comfortably and have a snack and drink there

    Virgin Blue a discount airline that offers regular flights to the cities where
    Marianos company has its interstate office. It also offers lounges

    Jetstar - A discount airline that has big seats and safer and also he can use his
    Qantas lounge membership here

    British Airways - has an extensive route network within Europe and a full service
    carrier with a standard baggage allowance, in-flight beverages and food service

    Easyjet cheaper than other discount airlines, with an easy internet booking, an on
    time departure, a modern aircraft, cabin announcements in both English and the

    language of the destination flown to, has a reasonable prices for the food and
    beverages and has no problems with the baggages

    Ryanair competitor to easyjet with really reasonable prices and an extensive route
    network within Europe.

    VI.

    Best course of action


    Easyjet is the best choice for Mr. Mariano Ferreyra because it has an easy online
    booking system since Mr. Mariano likes to do the bookings for himself. It also has an
    on time departure, which is good because a busy man like him cant be late and get
    in a delayed flight. It also has a reasonable price in food and beverages, the landing
    is smooth and no problem with the baggage. So basically Easyjet is a hassle free
    airline.

    VII.

    cheaper
    big airline

    Conclusion/ Recommendation
    Mr. Mariano has tried some of the best airlines such as Qantas and some
    other more but when he found out easyjet has a lot to offer with a
    price, he chose easyjet. Easyjet is a challenger of some of the
    companies.
    Mr. Mariano should also try to fly with other airlines he doesnt know to broaden
    his choices.

    UNIVERSITY OF PERPETUAL

    HELP SYSTEM DALTA

    CASE STUDY

    Submitted by:
    Jeremiah D. Macias II
    &
    Amanda Kaye Lontok
    Submitted to:
    Mr. Edmundo Quiocho

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