Scribd Logo
Upload

Welcome to Scribd!

  • 41 views

    "Study of Marketing Mix": Master of Business Administartion

    Uploaded by

    Ashokupadhye1955
    This document is a project report submitted by Mr. Sangram J. Patil to Bharti Vidyapeeth Deemed University in partial fulfillment of an MBA degree. The report studies the marketing mix of Palus Engineering Pvt. Ltd., located in Palus, India. It includes an introduction, background on the organization, theoretical framework, data analysis and interpretation on the company's marketing mix, findings, suggestions, and conclusion. The report was conducted under the guidance of Dr. C.R. Suryanwanshi and aims to analyze the 4P's of marketing - product, price, place, and promotion strategies used by Palus Engineering.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    "Study of Marketing Mix": Master of Business Administartion

    Uploaded by

    Ashokupadhye1955
    41 views5 pages
    This document is a project report submitted by Mr. Sangram J. Patil to Bharti Vidyapeeth Deemed University in partial fulfillment of an MBA degree. The report studies the marketing mix of Palus Engineering Pvt. Ltd., located in Palus, India. It includes an introduction, background on the organization, theoretical framework, data analysis and interpretation on the company's marketing mix, findings, suggestions, and conclusion. The report was conducted under the guidance of Dr. C.R. Suryanwanshi and aims to analyze the 4P's of marketing - product, price, place, and promotion strategies used by Palus Engineering.

    Original Description:

    1to5

    Original Title

    1 to 5 Page Mba Sp

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document is a project report submitted by Mr. Sangram J. Patil to Bharti Vidyapeeth Deemed University in partial fulfillment of an MBA degree. The report studies the marketing mix of Palus Engineering Pvt. Ltd., located in Palus, India. It includes an introduction, background on the organization, theoretical framework, data analysis and interpretation on the company's marketing mix, findings, suggestions, and conclusion. The report was conducted under the guidance of Dr. C.R. Suryanwanshi and aims to analyze the 4P's of marketing - product, price, place, and promotion strategies used by Palus Engineering.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    41 views5 pages

    "Study of Marketing Mix": Master of Business Administartion

    Uploaded by

    Ashokupadhye1955
    This document is a project report submitted by Mr. Sangram J. Patil to Bharti Vidyapeeth Deemed University in partial fulfillment of an MBA degree. The report studies the marketing mix of Palus Engineering Pvt. Ltd., located in Palus, India. It includes an introduction, background on the organization, theoretical framework, data analysis and interpretation on the company's marketing mix, findings, suggestions, and conclusion. The report was conducted under the guidance of Dr. C.R. Suryanwanshi and aims to analyze the 4P's of marketing - product, price, place, and promotion strategies used by Palus Engineering.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 5

    A

    PROJECT REPORT
    ON

    STUDY OF MARKETING MIX


    WITH SPECIAL REFERENCE TO

    PALUS ENGINEERING PVT. LTD., PALUS


    Submitted to
    BHARTI VIDYAPEETH DEEMED UNIVERSITY, PUNE
    Submitted in
    Partial fulfilment of the requirement
    For the award of degree of

    MASTER OF BUSINESS ADMINISTARTION


    Submitted by

    MR. SANGRAM J. PATIL


    Under the guidance of

    DR.C.R.SURYANWANSHI
    Through

    BHARATI VIDYAPRRTH DEEMED UNIVERSITY, PUNE


    INSTITUE OF MANAGEMENT AND RURAL
    DEVELOPMENT ADMINISTARTION,
    SANGLI
    2015-16

    BHARTI VIDYAPEETH UNIVERSITY, PUNE


    INSTITUTE OF MANAGEMENT AND RURAL DEVLOPMENT
    ADMINISTRATIO, SANGLI
    CERTIFICATE
    This to certify that the project entitled STUDY OF MARKETING
    MIX With special reference to PALUS ENGINEERING PVT. LTD.,
    PALUS is a bonafied work prepared by MR. SANGRAM JAYSING PATIL,
    under my guidance and direct supervision and submitted to BHARTI
    VIDYAPEETH UNIVERSITY, PUNE as a partial fulfilment of the award of
    MASTER OF BUSINESS ADMINISTARTION.
    To the best of my knowledge and belief the matter presented in this
    report has not been submitted earlier for the award of MBA or any other
    course of BHARTI VIDYAPEETH UNIVERSITY, PUNE or any other university.

    Place:
    Date:

    Dr. Omprakash Gupta


    Dr. C.R.Suryanwanshi
    Director
    Project Guide

    Internal Examiner:External Examiner:-

    Dr. C. R. Suryawanshi
    H. O. D.

    DECLARATION
    TO,
    THE DIRECTOR,
    BHARATI VIDYAPEETH UNIVERCITY, PUNE
    INSTITUTE OF MANAGEMENT AND RURAL DEVELOPMENT ADMINISTRATION,
    SANGLI

    Respected sir,
    I, Sangram jaysing patil the undersigned hereby declare
    that the project report which is entitled STUDY OF MARKETING
    MIX with special reference to PALUS ENGINEERING PVT. LTD,
    PALUS. Written and submitted by me under the guidance of
    Dr.C.R.Suryanwanshi is my original work.
    The information given in this report is based on the data
    collected by me during the course of the project work. I have
    not copied from any other project report submitted this year for
    a similar purpose.
    I understand that any such copying liable to be punished
    in a way the institute authorities deem fit.

    PLACE:-

    DATE:-

    Mr. Sangram jyasing


    patil

    ACKNOWLEDGEMENT

    It is indeed a pleasure to acknowledge the contribution of those who have helped me in


    the preparation of this report.
    I would like to take this opportunity to convey my gratitude and thank to the
    management, officers and staff of the PALUS ENGINEERING PVT. LTD., PALUS
    and especially to Mr.J.S.Patil sir and all the officers and staff working in the company for
    their kind co-operation and passion to undertake the study of their organization.
    I am greatly indebted to my organizational guide Mr.J.S. Patil sir for his constant
    guidance in making this project successful.
    I would like to express my sincere gratitude to my research guide Dr.C.R.Suryanwanshi sir
    honourable faculty members and staff of Bharati Vidyapeeth Univercity, Pune for their
    constant guidance and support. Finally, I wish to acknowledge the support given by my
    family and friends during the course of study.

    DATE:-

    PLACE:-

    Mr. Sangram jaysing patil

    INDEX
    Chapter No.

    Contents

    Page No.

    Introduction to the study

    1 to 4

    Introduction to the organization

    5 to 9

    Theoretical background

    10 to 13

    Data analysis & Interpretation

    14 to 22

    Finding & Observation

    23

    Suggestion & Conclusion

    24 to 25

    Appendix

    Bibliography

    You might also like