2015

Chicken
Macaroni and
Cheese
Marketing Survey

Md Mustafizur Rahman & David Dunn

Avila University
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6/9/2015

Table of Contents
No

Topic

Page No

Executive summary

Methodology

Objectives

Blank Questionnaire

About the company

11

Objectives Output

13

Cross Tabs Output

43

Results

53

Conclusion

66

10

Recommendation

69

11

Regrets

71

12

Appendices

74

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Executive
Summary

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With this customer satisfaction survey for Chicken Marconi and Cheese we had
objectives to see the customers really feel about this restaurant. This report
has different important test with charts and graphs that are helpful to
interpret. These charts are the main output for our analysis.
We have divided our report into several parts so that it can present data
analysis and results perfectly. First we have some start up issues with
methodology and company profile. Then we present our main four objectives
are customer satisfaction, dining habits, marketing ideas and customer profile.
For getting detail information on customer satisfaction we divide it into four
sub groups. Those are product, service, cleanliness and dinning environment.
Then we present our data analysis which is the biggest part of this report. We
present it according to our objective. After that we write down the survey
results along with cross tabulations result. Lastly we put conclusion and
couple of recommendation for Chicken Marconi and Cheese restaurant. Like a
professional researcher we also find out some flaws of our survey and we put
those in post survey regrets.

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Methodology

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This study examined customer expectations and satisfaction of a local Soul

Food Restaurant Chicken Marconi and Cheese. Along with the customer
expectation and satisfactions, this study also shows demographics and
characteristics of the restaurant experience of both the customers and
employees.
This study will enable the owners to understand consumer expectations,
opinion and habits, so that they could provide better service for current and
future customers. Improved service can build loyalty and continue to grow
customer base and business.
The data for this study was collected through the use of survey, which was
given out at the restaurant location. We obtain a total of 50 surveys.

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Chicken Macaroni
and Cheese
Marketing Survey
Objectives

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Customer Satisfaction
How do you feel about our below service?
Thinking about value for money, how would you describe our
food?
Dining Habits
How much do you usually spend (per person) eating out?
How many times have you visited this restaurant?
Where else do you most frequently dine out?
Main reason for todays dining?
Marketing ideas
Which FM Radio station do you listen to?
Which social media do you use?
How much do you prefer the items as promotional offers?
Customer Profile
How old are you?
What is your current household annual income?

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Blank
Questionnaire

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Dear customer,
Good day! The Chicken Macaroni & Cheese Restaurant is dedicated to improving
customer satisfaction. Through this brief survey, your answers will be helpful in
enhancing our services and meeting your needs. Your confidential responses will only
be used for survey purposes. We would be very grateful if you would spend a couple of
minutes to take part in this survey by completing the questionnaire below.
1. How do you feel about our bellow services?
(Place an X in the box that most closely describes your dining experience at
this restaurant.)
A: Food

Very
Poor

Poor

Average

Good

Very
Good

Very
Poor

Poor

Average

Good

Very
Good

Very
Poor

Poor

Average

Good

Very
Good

Very
Poor

Poor

Average

Good

Very
Good

a. Variety of menu choices

b. Variety of healthy menu choices
c. Appropriate temperature of the food
d. Pleasing appearance of the food
B. Service
a. Efficiency of service
b. Friendliness of staff
c. Helpfulness of staff
d. Appearance of staff
C. Cleanliness
a. Counter Areas
b. Eating Areas (tables, chairs, etc.)
c. Restroom
D. Dining Environment
a. Location
b. Layout of the facility
c. Hours of operation
d. Comfort
e. Good for eating with children
2. How many times have you visited this restaurant? (Check only one)
First time

Less than 5 times

6-10 times

11-15 times

16 times or more

3. Where else do you most frequently dine out? (Check only one)
Local food-chain stores

Other local restaurants

Others
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4. Main reason for todays dining? (Check only one)

Special occasion
Close to your residence
Value for money spent
Like the taste of the food
5. How much do you usually spend (per person) eating out? (Check only one)
$5 - $9.99

$10 - $14.99

$15 - $19.99

$20 More

6. Thinking about value for money, how would you describe our food in general?
Very Poor value

Poor value

Fair value

Good value

Very Good value

7. Which social media you usually use?

(Place an X in the box that most closely describes your using of Social media)

Social media
1.
2.
3.
4.

Once in a
week

Almost
everyday

Everyday

Several times
in a day

Facebook
Google plus
Whats up
Twitter

8. Which FM Radio station you usually listen?

(Place an X in the box that closely describes your listening of radio station)
FM Radio Station
1.
2.
3.
4.

Morning

Afternoon

Night

Dont listen

93.3
95.7
97.3
Other (Please specify)

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9. How much do you prefer the items as Promotional offers?

(Place an X in the box that closely describes your opinion)
Promotional offer

Not preferable

Somewhat
preferable

Very
preferable

1.Free drinks with meals

2.Coupons
3.Punch Card
10. How old are you? (Check only one)
Under 13 years old
14-19 years old
20-24 years old
25-29 years old
30-34 years old
35-39 years old
More than 40 years old
11. What is your current household annual income? (Check only one)
Less than $14,999
$15,000 to $29,999
$30,000 to $44,999
More than $45,000

12. What is your home Zip Code?

Thank you for sharing your thoughts with us. Enjoy dining at Chicken
Macaroni & Cheese Restaurant.

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About the
Company

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Chicken Macaroni & Cheese restaurant at 7025 Prospect has a lot of

interesting dishes on the menu but maybe none as interesting as the Chick-ARoni: a soft hoagie bun filled with chopped pieces of crunchy, spicy fried
chicken and then blanketed with an absurdly rich, seductively seasoned
macaroni and cheese. It's one of the most unusual - and delicious sandwiches.
The sandwich is a great combination of textures and flavors: creamy, crunchy,
spicy, and supple. And it's made for sharing, particularly if you're interested in
sampling some of the other house specialties at the venue owned by Dyamund
Shields and his son, Dyamund Shields Jr.
It's a pretty dining room and very comfortable. There are a half-dozen TV
monitors in the room, the restaurant, which moved to the current location from
5311 Prospect, serves breakfast all day, beginning at 10 a.m. - Dyamond
Shields says that after the venue's official "grand opening" in March, the
breakfast hours will begin at 8 a.m. - and that menu includes a fluffy waffle
with three fried-chicken wings, French toast, omelet combo plates and a hefty
pork chop breakfast served with grits or buttered rice.
During the lunch and dinner shifts, the restaurant offers fried or jerk tilapia,
burgers, chicken dinners, pork-chop dinners and a couple of Asian-inspired
dishes. The "All-You-Need" combo, priced at $12, includes three chicken wings
and a half-pound double cheeseburger.
The restaurant is currently open seven days a week, serving from 10 a.m. to 9
p.m. The phone number is 816-912-2438.

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Objective 1
(Customer Satisfaction)

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Question #1: How do you feel about our below service?

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Question #2: Thinking about value for money, how would you
describe our food?

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Objective 2
(Dining Habits)

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Question #1: How many times have you visited this restaurant?

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Question #2: Where else do you most frequently dine out?

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Question #3: Main reason for todays dining?

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Question #4: How much do you usually spend (per person)

eating out?

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Objective 3
(Marketing ideas)

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Question #1: Which social media do you use?

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Question #2: Which FM Radio station do you listen to?

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Question #3: How much do you prefer the items as promotional

offers?

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Objective 4
(Customer Profile)

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Question #1: How old are you?

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Question #2: What is your current household annual income?

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Crosstabs 1
(Customer Satisfaction)

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#1: Efficiency of service and How many times visited this

restaurant.

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#2: Comfort and How many times visited this restaurant

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Crosstabs 2
(Dinning Habit)

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#1: How many times have you visited this restaurant and Main
reason for todays dining?

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Crosstabs 3
(Marketing Ideas)

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#1: How old are you and how much do you prefer the items as
Promotional offers?

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Crosstabs 4
(Customer Profile)

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#1: Varity of the menu choices and How old are you.

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#2: Value of money for food and Household income

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Results
(Frequency)

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Objective #1 (Customer Satisfaction)

Question #1 (A1): Variety of menu choices

For category of variety of menu choices out of 50 people, 26 people (52%) say
that Chicken Macaroni and Cheeses menu verity is very good. Whereas 14
people (28%) give their opinion as good. On the other hand 7 (14%) people
think that this restaurants verity of menu choice is average. Lastly the
remaining 3 people (6%) comment as poor verity of menu choice for Chicken
Macaroni and Cheese. But none of these 50 people think that its verity of menu
choice is very poor. So it is clearly seen that 80% respondents are satisfied with
verity of menu choice of this restaurant.
Question #1 (A2): Variety of healthy menu choices
For the question of variety of healthy menu choices out of 50 people, 17 people
(34%) state that Chicken Macaroni and Cheeses variety of healthy menu
choices is very good. Whereas 15 people (30%) give their judgment as good. On
the other hand 13 people (26%) believe that this restaurants variety of healthy
menu choices is average. Finally the remaining 5 people (10%) remark as poor
verity of menu choice for Chicken Macaroni and Cheese. But none of these 50
people consider that its verity of menu choice is very poor. So 65% respondents
are satisfied with variety of healthy menu choices of this restaurant which is
somewhat good percentage.
Question #1 (A3): Appropriate temperature of the food
For the category of appropriate temperature of the food out of 50 people, 20
people (40%) say that Chicken Macaroni and Cheeses appropriate temperature
of the food is very good. Whereas 15 people (30%) present their opinion as
good. On the other hand 9 (18%) people consider that this restaurants
appropriate temperature of the food is average. Lastly the remaining 6 people
(12%) comment as appropriate temperature of the food for Chicken Macaroni
and Cheese. But none of these 50 people believe that its appropriate
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temperature of the food is very poor. So it is noticeably seen that 70%

respondents are satisfied with appropriate temperature of the food of this
restaurant.
Question #1 (A4): Pleasing appearance of the food
For the question about pleasing appearance of the food out of 50 people, 30
people

(60%)

consider

that

Chicken

Macaroni

and

Cheeses

pleasing

appearance of the food is very good and 7 people (14%) give their judgment as
good. On the other hand 11 people (22%) believe that this restaurants pleasing
appearance of the food is average. Finally the remaining 2 people; 1 person
thinks as poor (2%) and the last person thinks as very poor (2%) of its pleasing
appearance of the food. So 75% respondents are satisfied with pleasing
appearance of the food of this restaurant which is a good percentage.
Question #1 (B1): Efficiency of service
For the category of efficiency of service out of 50 people, 16 people (32%) state
that Chicken Macaroni and Cheeses efficiency of service is very good whereas
18 people (36%) present their opinion as good. On the other hand 9 (18%)
people consider that this restaurants efficiency of service is average. Lastly the
remaining 7 people (14%) comment as poor efficiency of service for Chicken
Macaroni and Cheese. But none of these 50 people believe that its efficiency of
service is very poor. So it is noticeably seen that around 70% respondents are
satisfied with efficiency of service of this restaurant.
Question #1 (B2): Friendliness of staff
For the question of friendliness of staff out of 50 people, 14 people (28%) state
that Chicken Macaroni and Cheeses friendliness of staff is very good whereas
16 people (32%) present their opinion as good. On the other hand 12 (24%)
people consider that this restaurants friendliness of staff is average. Lastly the
remaining 8 people (16%) comment as poor friendliness of staff for Chicken
Macaroni and Cheese. But none of these 50 people believe that its friendliness
of staff is very poor. So it is clearly seen that 60% respondents are satisfied
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with friendliness of staff of this restaurant which is somewhat good but it

should be improved.
Question #1 (B3): Helpfulness of staff
For the category of helpfulness of staff out of 50 people, 13 people (26%) state
that Chicken Macaroni and Cheeses helpfulness of staff is very good whereas
20 people (40%) present their opinion as good. On the other hand 11 (22%)
people consider that this restaurants helpfulness of staff is average. Lastly the
remaining 6 people (12%) comment as poor helpfulness of staff for Chicken
Macaroni and Cheese. But none of these 50 people believe that its helpfulness
of staff is very poor. So it is clearly seen that around 65% respondents are
satisfied with helpfulness of staff of this restaurant.
Question #1 (B4): Appearance of staff
For the question of the appearance of staff out of 50 people, 6 people (12%)
state that Chicken Macaroni and Cheeses appearance of staff is very good
whereas 13 people (26%) present their opinion as good. On the other hand 21
(42%) people consider that this restaurants appearance of staff is average.
Finally the remaining 9 people (18%) comment as poor and the last person (2%)
thinks as very poor appearance of staff of this restaurant. So it is clearly seen
that only 38% respondents are satisfied with appearance of staff of this
restaurant and rest 62% people think that it should be improved.
Question #1 (C1): Cleanness of Counter Areas
For the category of cleanness of counter areas out of 50 people, 18 people
(36%) state that Chicken Macaroni and Cheeses cleanness of counter areas is
very good and 14 people (28%) present their opinion as good. On the other
hand 9 people (18%) consider that this restaurants cleanness of counter areas
is average. Lastly the remaining 9 people (18%) comment as poor cleanness of
counter areas for Chicken Macaroni and Cheese. But none of these 50 people
believe that its cleanness of counter areas is very poor. So it is plainly seen that

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around 65% respondents are satisfied with cleanness of counter areas of this
restaurant.
Question #1 (C2): Cleanness of Eating Areas
For the question of cleanness of eating areas out of 50 people, 19 people (38%)
state that Chicken Macaroni and Cheeses cleanness of eating areas is very
good and 15 people (30%) present their view as good. On the other hand 11
people (22%) believe that this restaurants cleanness of eating areas is average.
Lastly, remain 5 people (10%) remark as poor cleanness of eating areas for
Chicken Macaroni and Cheese. But none of these 50 people believe that its
cleanness of eating areas is very poor. So it is plainly seen that around 70%
respondents are satisfied with cleanness of eating areas of this restaurant.
Question #1 (C3): Cleanness of Restroom
For the question of cleanness of restroom areas out of 50 people, 1 person (2%)
affirms that Chicken Macaroni and Cheeses cleanness of restroom areas is
very good and 14 people (28%) present their judgment as good. On the other
hand 23 people (46%) consider that this restaurants cleanness of restroom
areas is average. Lastly the remaining 12 people (24%) comment as poor
cleanness of restroom areas for Chicken Macaroni and Cheese. However none
of these 50 people believe that its cleanness of restroom areas is very poor. So
it is apparently seen that only 30% respondents are satisfied with cleanness of
restroom areas of this restaurant which is not a satisfied percentage.
Question #1 (D1): Location
For the question of the location out of 50 people, 12 people (24%) state that
Chicken Macaroni and Cheeses location is very good whereas 20 people (40%)
present their opinion as good. On the other hand 9 (18%) people consider that
this restaurants location is average. Finally the remaining 9 people (18%)
comment as poor location of this restaurant. But none of them think its
location as very poor. So it is clearly seen that only 65% respondents are
satisfied with location this restaurant.
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Question #1 (D2): Layout of the facility

For the question of layout of the facility out of 50 people, 13 people (26%) state
that Chicken Macaroni and Cheeses layout of the facility is very good and 16
people (32%) present their view as good. On the other hand 15 people (30%)
believe that this restaurants layout of the facility is average. Lastly, remain 5
people (10%) remark as poor and the last person (2%) thinks as very poor
hours of operation of this restaurant. So it is plainly seen that around 60%
respondents are satisfied with layout of the facility of this restaurant but
certainly there ample of opportunities for improvements.
Question #1 (D3): Hours of operation
For the question of hours of operation out of 50 people, 9 people (18%) state
that Chicken Macaroni and Cheeses hour of operation is very good and 11
people (22%) present their view as good. On the other hand 20 people (40%)
believe that this restaurants hours of operation is average. Lastly, remain 10
people (20%) remark as poor hours of operation of this restaurant. But none of
them think its hours of operation as very poor. So it is plainly seen that only
40% respondents are satisfied with hours of operation of this restaurant but
definitely there sufficient improvements needed in this regard.
Question #1 (D4): Comfort
For the question of comfort out of 50 people, 7 people (14%) state that Chicken
Macaroni and Cheeses comfort is very good and 18 people (36%) give their
decision as good. On the other hand 9 people (18%) consider that this
restaurants comfortless is average. Lastly the remaining 16 people (32%)
comment as poor comfort for Chicken Macaroni and Cheese. Nevertheless none
of these 50 people consider that its comfort is very poor. So it is apparently
seen that only 50% respondents are satisfied with comfort of this restaurant
which is not a pleased percentage.

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Question #1 (D5): Good for eating with children

For the question of good for eating with children out of 50 people, 9 people
(18%) state that Chicken Macaroni and Cheese is good for eating with children
is good. On the other hand 15 people (30%) consider that this restaurant is
good for eating with children is average. Lastly, 20 people (40%) comment this
restaurant as poor and the last 6 people (12%) think as very poor for eating
with children. Nevertheless none of these 50 people consider that this
restaurant is very good for eating with children. So it is apparently seen that
only 72% respondents are not satisfied in this regard.
Question #6: Thinking about value for money, how would you describe
Chicken Macaroni and Cheeses food?
For the question of foods value for money out of 50 people, 9 people (18%)
state that Chicken Macaroni and Cheeses foods value for money is very good
and 25 people (50%) give their decision as good. On the other hand 12 people
(24%) consider that this restaurants foods value for money is average. Lastly
the remaining 4 people (8%) comment as poor foods value for money of this
restaurant. Nevertheless none of these 50 people consider that its foods value
for money is very poor. So it is it seems that seen that around 70%
respondents are satisfied with foods value for money areas of this restaurant.

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Objective #2 (Dining Habits)

Question #2: How many times have you visited this restaurant?
For this question 11 people (22%) response that they visit this restaurant for
first time and out of 50 people there are 14 people (28%) who come her less
than 5 times. On the other hand 9 people visit this restaurant more than 6
times but less than 10 times. However, 13 respondents are on the category of
11-15 times and in this survey there are 3 people who visit Chicken Macaroni
and Cheese more than 16 times.
Question #3: Where else do you most frequently dine out?
For this question out of 50 respondents, 21 respondents (42%) dine out in local
food-chain stores and 22 (44%) respondents dine out in other local
restaurants. The last 7 respondents (14%) usually dine out in other places.
Question #4: Main reason for todays dining?
For this quarry, 7 respondents visit this restaurant to enjoy their special
occasion. On the other hand, 13 respondents out of 50 dine out here because
this restaurant is close to their residence. However most people, specifically 26
people come here as they think this restaurants value for money spent is good.
Lastly only 4 respondents visit at Chicken Macaroni and Cheese because they
like the taste of its food.
Question #5: How much do you usually spend (per person) eating out?
For this question, 33 respondents (66%) answer that they spend $5 - $9.99 for
eating out and 12 respondents (24%) on an average expend $10 - $14.99 for
per person per visit. The last 5 respondents spend $15 - $19.99 in per visit.
However none of the 50 respondents pay out $20 or more than that for per
person.

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Objective #3 (Marketing ideas)

Question #5: Which social media do you use?

For this question about using social media, out of 50 respondents, 29
respondents tick on Facebook as their most used social midia and 8
respondents select Google plus as their main social media. Lastly, for Whats
up and Twitter respondents give opinion respectively 12 and 1 respondents.
Question #5: Which FM Radio station do you listen to?
For this question, 7 people (14%) think that they listen fm 93.3 the most and
27 people (54%) listen fm 95.7 which is the most. The last 16 people (32%)
listen fm 97.3. So fm 95.7 is the best radio station for marketing promotion of
Chicken Macaroni and Cheese.
Question #5: How much do you prefer the items as promotional offers?
For the question about promotional offer, out of 50 people, 19 people (38%)
want free drinks with meals and 20 people (40%) desire coupon as promotional
offer. Finally, last 11 respondents (22%) prefer punch card as a mode of
promotional offer.

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Objective #4 (Customer Profile)

Question #5: How old are you?

For this question about age, out of 50 respondents, only one belongs to 14-19
age category and there are 12 respondents whose age is not less than 20 but
not more than 24. However, in the age category 25 -29 there are 3 respondents.
But the most enriched category is 30 34; 16 respondents belong this
category. Finally last two category score 6 and 12 respectively. Interestingly
none of these 50 respondents are under 13. So it is clearly visible that this
restaurant is not children friendly at all.
Question #5: What is your current household annual income?
For this question on current household annual income, out of 50 respondents,
5 respondents tell that they earn less than $14,000 per year. On the other
hand, 16 respondents affirm that their current household annual income is in
the category of $15,000 - $29,999. In the category of $30,000 - $44,999, there
are 17 respondents and the last 12 respondents earn annually more than
$45,000. So on an average this restaurants customers are basically from
middle class family.

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Results
(Cross Tabs)

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Crosstabs #1 (Customer Satisfaction)

#1: Efficiency of service and How many times visited this restaurant.
For this cross tabs we find that respondents who visit very first time or less
than 5 times they do not like efficiency of service. That is why, there are 8
people who visit this restaurant less than 5 times give their opinion as poor
and average. However respondents who come regularly, they like this
restaurants efficiency of services. For this reason, 12 respondents give opinion
as good and very good who are in 11 15 times category.

#2: Comfort and How many times visited this restaurant

For this cross tab the scenario is same like previous cross tab. At very
beginning customers dont feel comfort that is why they tick on poor for judging
comfort. Later they become adjust with the environment of this restaurant for
this reason 16% people who visit 11 -15 times tick on good. However, the
numbers of respondents in poor side are more than in good side.

Crosstabs #2 (Dinning Habit)

How many times have you visited this restaurant and Main reason for
todays dining?
For this cross tab we find that respondents who visit this restaurant on any
special occasion they come less than 5 times. On the other hand 17
respondents (34%) who select value for money spent they visit more than 11
times. And the other two sections are as usual.

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Crosstabs #3 (Marketing Ideas)

#1: How old are you and how much do you prefer the items as
Promotional offers?
For this cross tab, respondents whose age is 20 24 they want coupon as a
promotional offer. On the other hand people who are in 30 34 category desire
free drinks and coupons and 35 39 age group respondents are more focused
on free drinks with meals. Lastly, who are more than 40 years old they think
free drinks and coupons are best promotional offer for them.

Crosstabs #4 (Customer Profile)

#1: Varity of the menu choices and How old are you.
For this cross tabs, respondents of 20 24 age group like the verity of menu
choice the most, around 7 people tick on very good verity of menu choice. And
age group 30 34 also like verity of menu choice, in this category total 13
people is satisfied with verity of menu choice. In other categories there are no
significant choices.

#2: Value of money for food and Household income

For this cross tab, respondents from all income category people are satisfied
with the value of money for food but middle income respondents are more
satisfied than other groups. The other values are kind of non significant.

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Conclusion

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After analyzing this survey and report we have concluded these bellow points:

On average customers are satisfied with the food product of Chicken

Macaroni and Cheese. In the part food product customers like the verity
of menu choice the most.

For given customer service, customers are also satisfied. They like the
staffs efficiency of services. However some places need to be improved.

Cleanness is such criteria for a restaurant which one should be 100 on

100. However Chicken Macaroni and Cheese has failed to achieve it. On
average 70% respondents are satisfied with its cleanness in counter
areas, eating areas and restrooms.

For dinning environments almost every category has low level of

satisfaction. All of these areas need to be improved. Most importantly,
good dinning environment for children.

Chicken

Macaroni and

Cheeses customer

retention

rate is not

significant. As out of 50 respondents only 3 people visit more than 16

times. So they should focus why people are not coming repetitively.

Chicken Macaroni and Cheeses main competitors are local food-chain

store and other local restaurants. They should fix their business
strategies accordingly these competitors business style.

Most people visit Chicken Macaroni and Cheese for value for money
spent. Most interestingly out of 50 only four people come here because
they like the taste its food.

Maximum people (66%) spend bellow $10 per person per meal. So people
look for low price food items than an expensive one.

For thinking about value for money, customers are satisfied. They think
Chicken Macaroni and Cheese chares fair amount of money from its
customers.

For social media people mostly use facebook and the other media are not
that popular.

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Mostly people listen to fm 95.7; around 55% people. However 32% people
listen to fm 97.3.

As a promotional offer 40% people want free drinks and other 40% want
coupons.

Chicken Macaroni and Cheeses main customers are middle age people
specifically people whose age above 30 they usually come here to eating
out.

Mid level income people are main customer of Chicken Macaroni and
Cheese.

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Recommendations

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While analyzing and interpreting this survey of Chicken Macaroni and Cheese,
we find out couple of areas that this restaurants need to upgrade to provide
better customer service. Those are:

Customers do not like the appearance of staff. That is why Chicken

Macaroni and Cheese need to update its staffs outlook. They may change
the dress code of employee.

As around 45% people do not like its restrooms, so we highly recommend

Chicken Macaroni and Cheese to take essential steps to make up to date.
In this regard they can change some portion of restroom or rebuilt the
whole restroom and always they should make sure that those restrooms
are clean.

Layout of the restaurant needs to change. So that people can move freely.

As Chicken Macaroni and Cheese do not have a same opening hours,

customers sometimes get confused. They should open and close on a
specific time 7 days in a week or they can follow their competitors.

One of the negative point of Chicken Macaroni and Cheese that we found
is good for eating with children. Children do not like this restaurant as
per this survey. They should install some game facility or add some
menu that children usually like most.

Chicken Macaroni and Cheese should focus on the taste of its food items.
Because only 8% people visit this restaurant because they like the taste
of this food. For product like food, money or price of food is less
important than its quality. So we highly recommend for enhancing its
quality of food.

For social media promotion they should use facebook where they can
post the pictures of Chicken Macaroni and Cheeses delicious menu.

For promotional offer they should offer free drinks with meals or coupons
especially to new customers as Chicken Macaroni and Cheese need to
increase its customer retention rate.

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Regrets

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This project has so many flaws because this research is the first marketing
research of these researchers. From selecting sample size to analyzing data
researchers have problems. Some of these are mentioned bellow:

We know that selecting sample size is one of the main tasks for getting
exact result from a survey. Very beginning of this survey we planned that
we will collect 100 surveys. But later we were able to collect only 52
surveys which is really poor to present the whole survey result.

Questionnaire is the most important part of a survey. Our questionnaire

has several problems. Some of those are:

Before selecting questions we did not analyze properly what we

want to do with this questions answer.

Some questions are not fulfilled such as question number 3. Here

we do not explain what those food store means. We should give an
example like local food-chain stores (McDonalds)

Even all the 50 questionnaire are not same. The first 8 to 10 copies
are different than rest of questionnaires. As we updated several
times that is why it happened.

For some questions, we do not provide exact instructions for

choosing answer.

For our survey we did not control for passing questionnaire to

customers. We requested that to pass questionnaire in different days and
different times. But who knows what they did. Sometimes we should go
and control for passing surveys.

There was no promotional offer for those people who participates this
survey. If we could arrange some of those maybe they will fill survey with
full attention.

As before this survey we have no idea about using SPSS, we used only
few types of SPSS analysis. We do not do any descriptive analysis or any
correlation or not even a hypothesis test.

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The worst mistake of our survey is question number 12 of this

questionnaire. As it is an open ended question we do not analyze in
SPSS. We should have think about it before including this question.

Lastly, there were some technical problems for using SPSS. That is why
we did whole data entry for two times.

However, if would start our data collection and use our time properly then we
could have complete a batter marketing research.

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Appendices

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Variable view and Data View

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Contribution for preparing this Report

David Dunn

Introduction,

Methodology,

About this company,

Objectives.

Md Mustafizur Rahman

Executive Summary

Questionnaire,

Objective analysis,

Data entry into SPSS

Data analysis with SPSS,

Interoperate of results,

Cross tabulation,

Conclusion,

Recommendation,

Survey regrets,

Power point Presentation.

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