Pré-Produção de Cinema em Estúdio: Assignment #2 1. Developing A Concept For Advertising
Pré-Produção de Cinema em Estúdio: Assignment #2 1. Developing A Concept For Advertising
Pré-Produção de Cinema em Estúdio: Assignment #2 1. Developing A Concept For Advertising
de Cinema em Estdio
Rui Nunes, sj
Assignment #2
1.
euros trying to persuade people into buying their products. While the efforts
marketers endure to gain access to the desires and needs of every consumer have
become increasingly sophisticated, consumers have never been more resistant,
resilient, and even cynical towards commercial and political campaigns.
To overcome consumers resistance, marketers try to fill every visible spot
in our daily landscape with fascinating ads visual journeys. From public bathrooms
to walls, from books to the web and TV, we are constantly bombarded with
headlines craving out for peoples attention.
To get on our senses, marketers have been mastering the art of rhetoric for
ages. Since the sophists era in ancient Greece, communication techniques can be
organized into three main categories:
iii.
2.
you may also find below some of the most common propaganda strategies.
Technique
Appeals
Name Calling
Plain Folks
Appeal
Glittering
Generality
Bandwagon
Testimonial
Snob Appeal
Definition
Example
company's worth. Isolate one key area of your business, and find a way
to integrate it into the slogan.
4.
FORMAT. Always provide carefully written and/or visual explanations for your
decisions and/or ideas regarding visuals, music, script, symbols or directing notes
that support your commercial. Do not assume! Be concise, be precise, and original
about what you say and present.
Visuals
Music
Script
Symbols
Against a brown
background with
Entrance lobby
Repare na
grey and dark
of a hotel, with Cheerful and
00:00:00:00
cadeia de hoteis tones, red is the
lots of people Repetitiv e
A confident and happy Paulo walks i
00:00:05:00
do Paulo! ....
colour that pops
carrying their Piano tune.
Que Charme! up in several
luggage...
items focusing
our attention...
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2 http://vimeo.com/59398280.