COMPETITION FOR COMPETITIVENESS:

The Politics of the Transformation of the EU Competition Regime

 Angela Wigger, 2008

ISBN 978-90-9023150-1

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Printed by Rozenberg Publishers, Amsterdam

VRIJE UNIVERSITEIT

COMPETITION FOR COMPETITIVENESS:

The Politics of the Transformation of the EU Competition Regime

ACADEMISCH PROEFSCHRIFT
ter verkrijging van de graad Doctor aan
de Vrije Universiteit Amsterdam,
op gezag van de rector magnificus
prof.dr. L.M. Bouter,
in het openbaar te verdedigen
ten overstaan van de promotiecommissie
van de faculteit der Sociale Wetenschappen
op donderdag 19 juni 2008 om 10.45 uur
in de aula van de universiteit,
De Boelelaan 1105

door
Angela Wigger
geboren te Luzern, Zwitserland

promotoren:

prof.dr. H.W. Overbeek

prof.dr. A. Nlke

To my partents Martin and Elisabeth Wigger,

who have always encouraged and supported me in my academic endeavours.

Thesis Committee:

Dr. M. Cini
Prof. dr. M.-L. Djelic
Prof. dr. L. Hooghe
Prof. dr. H. Kassim
Dr. L. McGowan
Prof. dr. J.Winter

Contents
Figures and Tables

viii

Index of Acronyms

ix

Acknowledgements

xii

Introduction

The Focus of the Research

Structure and Main Arguments of the Dissertation

Contribution to the Existing Literature

13

Method and Approach

14

Chapter 1: On the Nature of Competition and Competition Laws in

Capitalist Markets
Introduction

17

1.1

On the Dynamics of Competition in Capitalist Market Economies

19

1.1.1

Competition as the Invisible Hand Increasing Wealth

20

1.1.2

Competition and the Extraction of Surplus

22

1.2

On the Political Nature of Competition Laws and Practices

25

1.3

Identifying the Main Stakeholders of Competition Policy

27

1.3.1

Theorising Corporate Stakes in Competition Policy

29

1.3.2

Theorising the European Commission

35

1.3.3

Theorising Private Competition Practitioners and

the Legal Community

39

Chapter 2: Competition Law Enforcement Models and Schools of

Economic Thought
Introduction

43

2.1

44

Competition Laws and Anticompetitive Conduct in General

Part I: The European Competition Model

46

2.2

The Substance of EU Competition Legislation

46

2.2.1

Article 81 and Article 82

47

2.2.2

Article 86 and 87

49

2.2.3
2.3

The Merger Regulation

49

The Peculiarities of Enforcement of EC/EU Competition Laws

51

2.3.1

The Two-Tier Enforcement Regime

51

2.3.2

EC/EU Competition Laws in the Continental Civil Law Tradition 52

2.3.3

The Integrated Agency Model and the Extraordinary Powers

of the European Commission

2.4

The Ex Ante Administrative Public Control Regime and the Possibility

of Exemptions for Commercial Intercompany Agreements

2.5

2.5.1

61

The Debates of the Founding Fathers: Organising

Capitalism and the Need for an Economic Constitution

2.5.2

62

The Core of the Ordoliberal Doctrine:

A Policed Competition Order

65

2.5.3

The Continuation of the Ordoliberal Project: Facts and Fiction

68

2.5.4

Ordoliberal Influence at the Commissions DG IV

72

Part II: The US Antitrust Model

2.7

56

Schools of Economic Thought: The Political Project

of the Freiburg School

2.6

53

74

The Substance of US Competition Law: The Per Se Prohibition

and the Rule of Reason

74

The Peculiarities of US Antitrust Enforcement

76

2.7.1

76

A Two- Level System of Antitrust Enforcement

2.7.2 The Public Enforcement Agencies: The Department of Justice

and the Federal Trade Commission

77

2.7.3

US Merger Control Regime

79

2.7.4

The Ex Post Court Model and the Anglo-Saxon Common

Law Tradition

2.8

80

The Role of Schools of Economic Thought: The Ascendancy of

the Chicago School of Law and Economics
2.8.1

84

The Chicago Theorems of Consumer Welfare and

Efficiency Gains

87

2.8.2

The Rise of the Chicago School in the 1970s and 1980s

90

2.8.3

The Continuation of the Chicago School in the US:

Facts and Fiction

95

ii

Chapter 3: Going Back in History: The Evolution of the European Model

of Competition Control
Introduction

101

Part I: Monopolistic Capitalism and the US Roots of the Antitrust Idea

102

3.1

Monopolistic Capitalism

102

3.2

The Sherman Act of 1890 and the US Antitrust Movement

103

3.2.1

The Clayton Act and the First Merger Wave

106

3.2.2

Antitrust Control and Fordism

108

Part II: Competition Laws in Europe An Artefact of the Post Second

World War Period

110

3.3

(Totalitarian) Monopolistic Capitalism in Europe

3.4

The Influence of US Antitrust Architects on Rebuilding

111

Post-War Germany

116

3.4.1

118

Exporting Competition Laws to Germany and the Marshall Plan

3.4.2 Exporting Competition Laws to the Multilateral Level: The

Plans for the International Trade Organisation
3.5

Competition Law and Institution Building in Post-War Germany

124

3.5.1

The Failure of the Josten Draft and Industry Opposition

125

3.5.2

Bonns Elastic Cartel Law

128

Part III: The European Integration Project and Competition Policy

3.6

131

The European Coal and Steel Community A Clever Cover for a

Gigantic European Cartel?

131

3.6.1

Establishing a Framework of Political Control for Germany

132

3.6.2

The Franco-American Unison in Drafting Competition Laws

135

3.6.3

Compromising Industry Opposition and Adding an

Ordoliberal Touch

3.7

121

137

The European Economic Community (EEC) Establishing A System

of Undistorted Competition

142

3.7.1

The EEC Negotiations of the Competition Laws

143

3.7.2

The Core of the Ordoliberal Influence: Regulation 17/62

147

iii

Chapter 4: The Liberal Embeddedness of EC Competition Law Enforcement:

From the Treaty of Rome to the Single European Act (SEA)
Introduction

151

Part I: The 1960s Building Up Corporate Competitiveness in Europe

154

4.1

4.2

The American Challenge and the Creation of Embedded

National Champions

155

The European Counteroffensive of Embedded Eurochampions

161

4.2.1 The Commissions Pro-Cooperation and Pro-Concentration Stance 161

4.2.2 The Adoption the Block Exemption Regulation

162

4.2.3 Accommodating with European Industry Opposition

164

4.3

Cushioning Small and Medium-Sized Enterprises

168

4.4

Integrating Europe: Opening Up National Markets To Competition

169

4.5

A Blend of Embedded Liberalism with Neomercantilist Traits

171

Part II: The 1970s Coping With Economic Crises

172

4.6

Economic Crises and Protectionism

172

4.6.1 EC Crisis Management: Tolerating Crisis Cartels and State Aid

175

4.6.2 EC Concentration Policy: Fencing Off European Industries or

Protecting Competition?

178

4.6.3 Addressing Anticompetitive Conduct in Multilateral For a

182

Part III: The Early 1980s A Period of Transition

4.7

4.8

4.9

183

Neoliberalism as a Deconstructive Project in Competition

Law Enforcement

185

The Opposition of Neomercantilist Oriented Forces

187

4.8.1 Protecting the Electronics Industry: Challenging US Giant IBM

189

4.8.2 Protecting the European Car Industry

190

The Lobbying of Transnational Elites

192

iv

Chapter 5: The Ascendancy of Neoliberalism: EC Competition Law

Enforcement from the SEA to the End of the Century
Introduction

197

Part I: From 1985 Onwards Neoliberal Wind in the Sails of

the European Integration
5.1.

199

The New Neoliberal Vigour in Competition Matters: Fighting State

Aid and Busting Cartels

5.2

200

Centralising Merger Control: The Adoption of the Pan-European

Merger Regulation

203

Part II: The 1990s The Neoliberalisation of Competition

Law Enforcement
5.3

209

The Competition for Competitiveness Fundamentalism of the

Transnational Business Elite

210

5.4

Counterforces to the Neoliberal Trend in Competition Matters

213

5.5

Economic Integration Taking Shape: Waves of Mergers Rolling Over

5.6

Europe in the 1990s

216

5.5.1

Taking Stock of Merger Activity

216

5.5.2

Understanding the Causes and Consequences

218

5.5.3

The Commissions New Role in Controlling Mergers

221

The Neomercantilist Opposition Losing Ground in the 1990s

224

5.6.

Liberalising the Protected European Car Sector

225

5.6.2

The End of Industrial Policy: The Banning of the

5.6.3

De Havilland Merger

227

Phasing Out Subsidies: Though on Steel and Coal Industries

230

Chapter 6: The Politics of Transatlantic Economic Integration: Conflict and

Cooperation in the Bilateral Trajectory
Introduction

233

6.1

Conflict and Cooperation Across the Atlantic

234

6.2

United Corporate Agenda Setting: More and Faster Liberalisation

235

6.3

The First Transatlantic Competition Agreement

242

6.3.1

Transatlantic Cooperation and Conflict in Practice

245

6.3.2

The Boeing McDonnell-Douglas Controversy

246

6.3.3

Reframing the Boeing-McDonnell Douglas Dispute: A Bump on

the Road Towards Convergence?

6.4

The Second Transatlantic Competition Agreement

6.4.1

249
251

Positive Comity and the Politics of Extraterritoriality in

the Application of Competition Laws

253

6.4.2

The GE-Honeywell Controversy

260

6.4.3

The Microsoft Controversy

261

Chapter 7: The Politics of the Multilateral Trajectory: The Convergence

Crusade of EU and US Competition Authorities
Introduction
7.1

265

From Havana to Munich: A History of Unsuccessful Attempts to

Multilateralise Rules on Competition
7.1.1
7.1.2

7.2

Rules on Competition in the Uruguay Round of the

GATT Negotiations

267

The Draft International Antitrust Code (DIAC)

268

The Transnational Business Elite Setting the Agenda for a

Multilateral Competition Agreement

7.3

267

269

A Role to Play by the European Commission: Taking the Initiative

in the 1990s

272

7.3.1

Substantiating the Initiative: The 1995 Karel van Miert Report

275

7.3.2

The Unimpaired Market Access Rationale of the Wise

7.3.3

Men Report

278

The Commissions Rationale for Entering the Corporate Liaison

280

7.4

Competition Rules at the WTOs Singapore Ministerial Conference

7.5

The Motives of the Blocking-Coalition Against the

283

Multilateral Competition Agreement

286

7.5.1 The Opposition of the US Authorities

286

7.5.2 The Neoliberal Bias Revisited: Opposition from the

Developing World
7.6

290

Exploring New Avenues: The International Competition Network (ICN)

vi

294

Chapter 8: The End of History? The Modernisation of the EU

Competition Enforcement Model
Introduction
8.1

299

The Abolition of the Ex Ante Notification Regime A Step of

Convergence Towards the US Model
8.1.1

8.2

301

The Modernisation in Perspective: Towards A More

Market-Based Regime

305

8.1.2

The Microeconomisation of EU Competition Law Enforcement

306

8.1.3

Microeconomisation in a System of Private Enforcement

308

The Reform of the EU Merger Regulation A Step of Convergence

Towards the US Model

310

8.2.1 From the Dominance Test to the Significantly Impeding Effective

8.2.2
8.3

Competition Test

310

The End of National Protectionism in Merger Control

311

Cui Bono? The Driving Forces in the Reform Process and Their Agendas 313
8.3.1

The Mixed Emotions of Corporate Europe with

Regulation 1/2003

313

8.3.2

Corporate Pressure in Favour of Reforming EU Merger Control

317

8.3.3

Enhanced Antitrust Litigation to Pursue Corporate

Governance Goals?

8.3.4

321

Professional Service Companies, Also Beneficiaries of

the Reform?

8.4

323

Decentralising Competition Law Enforcement: A Centralisation of

Commission Powers?

326

Conclusion: The Politics of the Transformation of the EU

Competition Regime

331

Summarising the Argument

332

Reflections on the Transformed EU Competition Regime

339

References

343

Samenvatting

381

vii

Figures and Tables

Figure 1:

The Three Pillars of EC/EU Competition Law

Figure 2:

The Centralised ex-ante Administrative Notification Regime

47

of Regulation 17

58

Figure 3:

US Federal Antitrust Law

75

Table 1:

Sources of EU Competition Law

50

Table 2:

The Central Features of the EC/EU Competition Model

68

Table 3:

Sources of US Competition Law

76

Table 4:

The Central Features of the US Competition Model

90

viii

Index of Acronyms

AAA

Administrative Arrangements on Attendance

ABA

American Bar Association

APEC

Asia-Pacific Economic Cooperation

ASEAN

Association of Southeast Asian Nations

ASU

Arbeitsgemeinschaft selbstndiger Unternehmer (Germany)

BASF

Badische Anilin- und Sodafabriken

BDI

Bundesverband der Deutschen Industrie (Germany)

BEUC

Bureau Europen des Unions de Consommateurs

CAG

Competitiveness Advisory Group

CBI

Confederation of British Industry (UK)

CCBE

Consultative Committee of the Bars and Law Societies

CDU

Christlich Demokratische Union (Germany)

CEECs

Central and Eastern European Countries

CET

Common External Tariff

CFI

Court of First Instance

CFP

Common Foreign Policy

CFSP

Common Foreign and Security Policy

CNPF

Conseil National du Patronat Franais

COPA

Committee of Professional Agricultural Organisations in the European

Union

CSU

Christlich Soziale Union (Germany)

DG

Directorates-General of the European Commission

DG IV

Directorate General IV of the European Commission

DG COMP

Directorate General of Competition of the European Commission

DIAC

Draft International Antitrust Code

DoJ

Department of Justice (US)

ECB

European Central Bank

ECN

European Competition Network (EU)

ECJ

European Court of Justice (EU)

ECSC

European Coal and Steel Community

EEA

European Economic Area

EEC

European Economic Community

ix

EFTA

European Free Trade Area

JHA

Justice and Home Affairs

EMU

Economic and Monetary Union

EP

European Parliament

ERP

European Recovery Programme

ERT

European Round Table of Industrialists

ESA

European Space Agency

ESCB

European System of Central Banks

ETUC

European Trade Union Confederation

EVV

Europees Verbond van Vakverenigingen

FDI

Foreign Direct Investment

FTC

Federal Trade Commission (USA)

FDP

Freie Demokratische Partei (Germany)

GATT

General Agreement on Tariffs and Trade

GATS

General Agreement on Trade in Services

GDP

Gross Domestic Product

HSR

Hart-Scott Rodino Act (USA)

IAA

International Antitrust Authority

IAEAA

International Antitrust Enforcement Act

IAR

International Authority for the Ruhr

IBA

International Bar Association

ICC

International Chamber of Commerce

ICI

Imperial Chemical Industries

ICN

International Competition Network

ICPAC

International Competition Policy Advisory Committee

ICT

Information and Communication Technology

IMF

International Monetary Fund

ITO

International Trade Organisation

JHA

Justice and Home Affairs

LDC

Least Developed Countries

M&As

Mergers and Acquisitions

MEP

Member of the European Parliament

MFN

Most-Favoured-Nation Treatment

MIT

Massachusetts Institute of Technology

MNCs

Multinational Corporations

MRA

Mutual Recognition Agreements

NAFTA

North American Free Trade Agreement

NCAs

National competition authorities

NIEO

New International Economic Order

NIS

Newly Independent States

NTA

New Transatlantic Agenda

NTBs

Non-Tariff Trade Barriers

OECD

Organisation for Economic Cooperation and Development

OFT

Office of Fair Trading (UK)

OPEC

Organisation of Petroleum Exporting Countries

PCA

Positive Comity Agreement

PJCC

Police and Judicial Cooperation in Criminal Matters

QMV

Qualified Majority Voting

R&D

Research and Development

SMEs

Small and Medium-Sized Enterprises

SLC

Substantive Lessening of Competition

TABD

Transatlantic Business Dialogue

TACD

Transatlantic Consumer Dialogue

TAED

Transatlantic Environmental Dialogue

TAFTA

Transatlantic Free Trade Agreement

TEC

Treaty Establishing the European Community

TEU

Treaty of the European Union

TNCs

Transnational Companies

ToA

Treaty of Amsterdam

TRIMs

Trade Related Investment Measures

TRIPs

Trade Related Aspects of Intellectual Property Rights

UEAPME

European Association of Craft Small and Medium-Sized Enterprises

UCLA

University of California Los Angeles

UNCTAD

United Nations Conference on Trade and Development

UNICE

Union of Industrial and Employers Confederation of Europe

WTO

World Trade Organisation

WGTCP

Working Group on the Interaction of Trade and Competition Policy

VAT

Value Added Tax

xi

Acknowledgements

As it is often the case, the impetus for writing a Ph.D. thesis can be traced back to a Master
thesis, leaving still too many questions without a conclusive answer. Once I had finished
my thesis on The Vertical and Horizontal Dimensions of Multi-Level Governance in
European Competition Policy: The Role of Policy Networks in Competition Governance
in 2003, I was offered the opportunity to embark on a Ph.D. project at the Vrije
Universiteit in Amsterdam, and to make competition policy the central focus of my
research. The field has occupied my attention ever since, and is likely to continue to do so
for another while. Retrospectively, however, my very first encounter with competition
policy was anything but love at first sight. I could not be enkindled when I read my first
chapter on competition policy in a textbook on EU politics and governance. Even though I
was genuinely interested in political economy themes, the field of competition policy and
the many tedious technical details that come with it seemed utterly boring to me. It should
therefore not surprise that I initially hesitated when Henk Overbeek, then my Master thesis
supervisor, suggested investigating the recent developments in the field of EU competition
policy as a possible research topic. Having no alternatives ready at hand, I completed my
first share of reading with moderate interest. This changed when I realised that the
formulation of competition policy constitutes a profoundly political process, involving
many underlying conflicting stakes of societal groups. The fact that competition, and rules
controlling competition pertain on important questions regarding the distribution and
concentration of economic wealth, not only in domestic market settings, but also on a
global scale, awoke my interest. My affinity and fascination with competition laws and the
policy of enforcement have since then only been growing.

This dissertation could not have been written without the support of a number of people. I
would like to mention the most important ones. To begin with, I would like to thank my
two supervisors Henk Overbeek and Andreas Nlke. Henk, you have drawn my attention
to the topic of competition policy when I was still a graduate student. Without this stimulus
and your conviction that this was indeed a highly interesting research topic, this
dissertation would never have been written. Andreas, you were enthusiastic about this topic
from the very beginning when you embarked on the role of a supervisor at a later stage.
Writing a co-authored article together with you was a very enjoyable experience, which

xiii

also greatly motivated me in conducting my dissertation project. Andreas and Henk, I am

deeply grateful to both of you for having continuously challenged me by raising important
questions along the way that I seemed to neglect. Your input allowed me to refine my
analysis and critically reflect upon my argument. Moreover, you both have tought me to
explore new avenues of understanding the crucial political issues at stake. After all these
years, I can conclude that despite (or, maybe, right because of?) the academic freedom I
enjoyed in choosing my own perspective, you both have shaped me in most profound
ways, and inspired me more than that I have ever admitted to you in the course of writing
the dissertation. Your guidance and assistance has made me grow intellectually, and, I dare
say also see the world differently. For the latter, I am particularly greateful. I feel very
privileged to have had you as my supervisors. Thank you for everthing!

In the same vein, I also would like to thank the other members and friends of the
Amsterdam Research Centre for Corporate Governance Regulation (ARCCGOR), Bastiaan
van Apeldoorn, Laura Horn, James Perry, and Arjan Vliegenthart, for the stimulating and
lively discussions, and regular advice and critical feedback on my work. I have learnt a lot
from you, and I am very grateful for that. In particular, I would like to thank Laura Horn.
Your persistent input into ARCCGOR, your enthusiasm and tenacity in organising
meetings, workshops, and conference panels were decisive for making ARCCGOR such a
success. On personal grounds, your sharp analytical mind, your humour, as well as your
encouragement and advice have been a precious source of inspiration and motivation for
me. Special thanks must also be given to Hubert Buch-Hansen. The unique insights of your
work, our conversations and joint projects have improved my work immensely, and made
me sharpen my argument. I look forward to continuing to work together with you in the
future. I am also very grateful to my former colleagues at the Department of Political
Science at the Vrije Universiteit more generally for the pleasant working environment, and
for contemplating on different approaches to social science. My then room mates and
friends, Tanja Aalberts and Gea Wijers, deserve special thanks for their support and
intellectual input. Furthermore, I would like to thank the broad range of colleagues who
provided me with valuable feedback and comments at various international conferences
and workshops, and anonymously refereerd reports on submitted manuscripts at academic
journals. I am also very grateful to all the experts working in the competition field who
have agreed to be interviewed for their enthusiasm, their detailed information on their daily
working practice, as well as for having forgotten the time during the interview.

xiv

Last but not least, I would like to give special thanks to my family and friends. Kees-Jan,
your love and patient support were indispensable during the course of this dissertation
project, particularly as you have always reminded me to relativise my work and take the
necessary distance. With all my heart, I am deeply grateful for that and more! I am also
immensely grateful to Maya. You have been a true friend in all those years. You have
continuously encouraged me and offered me hands-on support whenever I needed it. In the
last stages of this dissertation, your professional assistance was vital. Finally, I would like
to thank my parents Martin and Elisabeth Wigger for their continued understanding and
enduring support over many years, which allowed me to further my academic career. It is
to you that this dissertation is dedicated. Merci!

xv

In reality [] the aim of antitrust legislation has very little to do with consumers.
The protection of the interest of consumers (if this is the case) is a by-product (in
spite of claims to the contrary) rather than being the primary purpose of this
legislation. The protection of the interest of the tiny majority of the powerful is
smuggled into the collective consciousness as being the protection of the
overwhelming majority of the society.
Guglielmo Carchedi (2001: 136)

An open, competitive Single Market is Europes biggest asset, unique in the world.
Competition policy and effective enforcement will secure a level playing field so all
operators in the Single Market compete and win on merit alone. This is what generates
investment, efficiency, and innovation.
Neelie Kroes, EU Competition Commissioner (2006a)

Introduction
Competition policy constitutes one of the core policy areas of the European Union (EU). In
the Treaty of Rome of 1957, establishing the European Economic Community (EEC),
competition laws received a strong constitutional status, laying the legal basis for a system
ensuring that competition in the internal market is not distorted (Article 3(f)). The actual
competition provisions were included and stipulated in a section entitled Rules of
Competition, in the Articles 85-90. After the renumbering through the Treaty of
Amsterdam (ToA), they became Articles 81, 82 and 86 to 89, comprising four components
dealing with cartels and restrictive business practices (Article 85), abuse of dominant
position (86), public undertakings (90), and state aid (92). In the view of the Treaty
drafters, the inclusion of this market regulatory field to the supranational level served the
purpose of setting in motion the dynamics of the European economic integration project,
or, what in EU jargon was coined at a later stage as the creation of a level playing field.
Shortly after its inauguration, the European Commissions Directorate General (DG)
Competition (formerly DG IV) was entrusted with far-reaching investigatory and
decisional powers in the enforcement of competition laws. To date, there is no comparable
Community pillar policy, in which the Commission enjoys similar wide-ranging
competences, and in which the Council of the European Union and the European
Parliament have so little to say. The centralisation of competition control at supranational
Community level that is the enforcement of EC competition laws was pivotal to the
creation of market capitalism in the region, and paramount to the persistent continuity in
which the economic integration project advanced. By being genuinely focused on market
making, EC competition laws aimed at opening up Member States markets to foreign
competition, and removing obstacles to cross-border economic transactions imposed by
private market actors, as well as Member State governments. The right to compete in the
common market granted companies the right to freely access the domestic markets of other
Member States.

The Focus of the Research

Looking back at the EUs fifty-year history reveals that the substance of EC competition
laws remained largely unaltered during the first four decades of the European integration
project, except for the introduction of the EC Merger Regulation in 1989, and a range of
regulations specifying the enforcement of EC competition laws. From its inauguration until
the mid-1980s, competition policy was characterised by a flexible, administrative, and
multigoal orientated enforcement approach, informed by a broader macroeconomic welfare
vision. It exemplified strong neomercantilist and protectionists traits, and in some cases
even allowed for significant distortions of competition, whenever justified for general
reasons of industrial and/or social policy. Competition laws were enforced largely in line
with what in the objectives of the non-consolidated version of the Rome Treaty was spelled
out as balanced trade and fair competition. Alongside the accelerated pace of the single
market creation in the mid-1980s, the prevalent accent of the enforcement practices
underwent a major transformation. EC competition policy acquired heightened agenda
status, and increasingly came to be recognised as the most important organising principle
in the capitalist world (Cini and McGowan, 1998: 2). Gradually, a competition only
vision came to dominate. This was also reflected in the consolidated text of the Treaty of
the European Union (TEU), where the notion of fair competition was replaced by free
competition. Together with the free movement of goods, people, capital, and services, and
a whole string of other market making measures in the 1990s, such as monetary stability,
privatisation, and linked processes of deregulation and re-regulation, a more stringent
enforcement of competition laws was adopted. As outlined above by Competition
Commissioner Kroes, effective enforcement was considered to form the backbone of
economic growth. Defined in the terms of a competition for competitiveness strategy,
competition policy was subordinated to the goal of making the single market more efficient
and effective. This competition for competitiveness spirit was further reinforced with the
reinvigorated discourse of EUs Lisbon agenda set at the Lisbon Council Summit in 2000,
aiming at making the EU the most competitive and knowledge-based economy of the
world by 2010. Against this background, and in parallel to the welcoming of ten new
Member States in 2004, the EC competition regime underwent a far-reaching reform,
which was officially titled the Modernisation. The reform fundamentally touched upon
the substance of competition laws, the enforcement procedures, and the central principles
guiding the enforcement. Reforms constitute important signposts for analysing the
Zeitgeist in a policy area. In marked contrast to the existing literature analysing single

competition policy reforms in isolation, that is without considering the broader

socioeconomic historical timeframe, this dissertation argues that the competition policy
reforms of the early 21st century constitute a point of culmination of a much broader
transformation of EU policy making. It seeks to contribute to a comprehensive
understanding of the political processes underlying the transformation of what is identified
here as the EC model of competition law and practices. How can we explain the
transformation of EU competition law and enforcement? What is the direction of change?
Who has driven the transformation, and most notably, why? Furthermore, cui bono: who
gains and who loses from this transformation?

The dissertation employs a critical political economy perspective, with which it seeks to
grasp the transformation of EU competition laws and enforcement practices by relating it
to broader socioeconomic material and ideational changes. It departs from the notion that
law is frozen politics, and that the policy choices regarding the enforcement of laws are
driven by a complex interplay between influential sociopolitical forces, located in
particular macroeconomic realities, and adhering to particular ideas on how to organize the
market place. Reforms usually mark the end of certain ideological beliefs, and the
consolidation of new ideas that evolved in the time before the finalisation of the reform.
Competition policy is a genuinely multidisciplinary policy field, in which political,
economic, and legal thinking cannot be viewed independently from each other. Nor can
competition policy be viewed independently from economic realities. Although dominant
ideas (knowledge, norms, and convictions) are not always reducible to material factors, the
dissertation argues that the ascendancy of new ideas in EU competition policy needs to be
understood in the context of capitalist restructuring in Europe, unleashed by the process of
economic and political integration of markets in Europe, as well as increasingly on a global
scale. Based on a longitudinal analysis, the dissertation links the evolution of EC
competition policy in the late 1950s, and the subsequent development of the enforcement
practices in the 1960s, 1970s, and early 1980s to a structural shift of corporate orientation
from competition in national markets to competition in the single European market. In this
period, competition policy formed part of the institutional nexus of the post-War order of
embedded liberalism. The subsequent transformation starting in the mid-1980s, found its
origins in the disruption of the post-war social order, and the rise of neoliberalism. It was
accompanied by a shift in corporate orientation from competition in the common European
market to competition in the global market place. The dissertation argues that the direction

of the changes were shaped by a public-private alliance of the European Commissions DG

Competition, and a selective group of leading business representatives, controlling large,
transnationally operating corporations, headquartered predominantly in the EU and the US,
and organised in exclusive clubs, such as the European Round Table of Industrialists
(ERT) and the Transatlantic Business Dialogue (TABD). This public-private alliance
enjoyed the support of other business organisations, such as the Union of Industrial and
Employers Confederations of Europe (UNICE), today called BusinessEurope, the
American Chamber of Commerce to the European Union (AmCham EU), and the
International Chamber of Commerce (ICC). Together with the Commission, these business
organisations shared the conviction to consolidate the creation of a borderless market in
which the free flow of market forces and free competition were to prevail. The
centralisation of competition policy at EU level offered business representatives, and their
corporate lawyers, a platform to express their interests, and to become a pivotal political
force in EU economic policy making.

The emergence of transnational corporations is inherently linked to the structural changes

in the world economy that catalyzed from the late 1970s onwards. The rapid pace of
technological innovation and the ICT revolution, the facilitation and cost reduction in
transportation, as well as the regulatory ramifications of ongoing liberalisation of trade and
capital flows on a world-encompassing scale, provided corporations with an accumulation
regime unprecedented in history. The phenomenon, generally captured as economic
globalisation, made it possible for corporations to engage in cross-border transactions more
easily, and to compete in the global economy. The emphasis on unfettered competition as a
market structuring device strengthened the power of transnationally operating corporations.
The transformed regime, consequently, was designed for the winners of the competitive
process, i.e. those able to compete. It consolidated a more market-based, neoliberal order,
in which private rather than public actors prevail, and which seeks to create an ever-bigger
level playing field of free market play not only in the realm of the common market, but
also on a global scale. As Commissioner Kroes (2007a) has repeatedly stated, markets
rather than politicians are best placed to allocate resources efficiently, to identify the
companies and technologies of the future, and to generate the wealth needed to maintain
our way of life, based on our shared social and environmental values. As part of this
strategy, the number of mergers and acquisitions, as well as other corporate alliances
increased considerably, resulting in a massive concentration of economic power. The

dissertation argues, moreover, that the transformation of the EU competition regime needs
to be placed in the context of underlying competitive tensions between the US as the EU as
major trading partners. This is particularly reflected in the transatlantic cohabitation in
setting the parameters of how cross-border competition questions should be addressed.
What initially had the shape of a friendly rivalry between EU and US competition
authorities, increasingly appeared as an organic unity. This is due to the fact that the past
competition reforms constitute considerable steps of convergence towards the US
competition regime, both in terms of content and in procedural enforcement rules.

Structure and Main Arguments of the Dissertation

The dissertation is built up as follows: Chapter 1 offers a theoretical account of the nature
of competition and competition policy in capitalist markets, and identifies the main
stakeholders and their interests in competition policy. It argues that competition policy is
profoundly political in character, and that laws protecting free competition support the
accumulation of capital into ever-fewer hands, and in its extreme form, the oligopolisation,
or monopolisation of product markets. This inherently secures the continuous reproduction
of capitalist socioeconomic power relations, in terms of the relation between large
transnational corporations (TNCs) vis--vis small and medium-sized enterprises (SMEs),
the developed and developing world, as well in terms of the power relations between
capital and labour. Chapter 2 introduces and clarifies the central concepts of the
competition terminology and discusses the peculiarities of two competition law
enforcement models, including two schools of economic thought. The first part presents
the European ex ante administrative public control, or what here is also called the EC
competition model that remained in force until the 2004 reform. It introduces the
institutional design, and the enforcement mechanisms, as well as the competences
attributed to the European Commission. In a second part, the ex post court model of the US
Federal competition authorities is presented. The emphasis is on describing the central
features of these two models, and on establishing a general understanding of the
conceptual, legal, and institutional elements that underpin these models, which will be
referred to in the remainder of the dissertation.

Chapter 3 traces the historical evolution of the European competition model in the period
stretching from the early post-war years to the creation of the competition laws in

Germany, the inclusion of competition laws in the European Coal and Steel Community
(ECSC), and the EEC. It establishes the historical and political context in which laws on
competition were formulated and equipped with enforcement mechanisms, and explores
how the interplay of treaty drafters and the political opposition has given shape to the
particular outlook of EC competition model. Chapter 4 analyses and explains how EC
competition law enforcement has taken shape against the background of the broader
embedded liberalism bargain at Member State level in the period from 1958, the ECs
birth year, until 1985, the year in which the Single European Act (SEA) was adopted. It
argues that the Commission in its role of a supranational competition authority balanced its
decision-making against the broader macroeconomic goal of economic integration. EC
competition laws were enforced to pursue multiple goals, often in line with broader
industrial policy objectives, and occasionally social policy objectives, in order to cope with
the overall commitment to economic openness, both regionally and globally. Even though
competition policy was genuinely market opening, and thus, market making, it was also
rather defensive in character, displaying traces of a protectionist and neomercantilist
ideology that aimed at sheltering certain industries and companies from fierce outside
competitive pressures. In line with the progressive creation of a larger integrated regional
market that allowed companies to reap the benefits of economies of scale production,
competition laws were enforced as a means to foster the competitive strength of European
companies vis--vis the technologically more advanced and larger companies originating
from the US, and later from Japan. Enabling European competitors to compete was given
priority above the protection of the competitive process, which comprised a rather tolerant
stance towards mergers and acquisitions (M&As), and (cross-border) intercompany
agreements designed to pool R&D investments, and various forms of production,
distribution, or marketing joint ventures. Without loosing sight of the common market
project, Community level competition control sought to adjust the diminished capacity of
national governments to employ traditional protectionist measures. The dissertation argues
that the Commissions flexible market interventionist strategies were made possible by the
strong administrative nature of EC competition law enforcement of the ex ante public
control model.

Chapter 5, 6, and 7 address the developments in EC competition law enforcement in the

time covering the time period of 1985 until the end of the century. Chapter 5 explores the
gradual changes of EC competition law enforcement that took shape with the advent and

the ascendancy of neoliberalism as a counter project to embedded liberalism in Europe. As

part of a larger transformation of capitalist organisation in Europe since the mid-1980s,
more narrow definitions of competition were employed, and the enforcement of EC
competition law became more stringent. Neoliberal conceptions of corporate efficiency
and consumer welfare amounted to the sole decisional criteria, and the use of
microeconomic reasoning in the assessment of anticompetitive conduct has become the
standard. Efficiency is generally understood as the lowest possible price, combined with
the highest quality of the goods and services for consumers. This fundamentally broke with
the broadly defined macroeconomic and flexible market interventionist orientation that
dominated the enforcement practices in the era of embedded liberalism. The accelerated
pace of the common market project, enacted by the Single European Act (SEA) in 1987
and the creation of the European Union in the early 1990s, was constitutive for
corporations to grow in size, to mobilise capital more easily, and henceforth to invest in
new spheres of production on a global scale. The subsequent privatisation of state-run
industries, and processes of deregulation, as well as re-regulation at supranational level,
offered new prospects for transnational corporations to adapt to the challenges posed by
economic globalisation. This brought about a considerable increase in crossborder business
transactions in the 1990s, such as mergers and acquisitions (M&As), strategic alliances,
and other forms of commercial intercompany agreements.

As outlined in Chapter 6, a vast share of these transactions had a transatlantic dimension,

which brought different procedural rules, time schedules, and information requirements,
and henceforth, different rulings of the competition authorities to the fore. What is
commonly termed multijurisdictional overlap, i.e. the necessity to comply with multiple
regulatory regimes, here, competition regimes, concomitantly raised concerns among
executive boards of transnational corporations about increased risks of judicial conflicts,
and hence additional transaction costs. This was particularly the case when the European
Commission started to apply its competition laws on an extraterritorial basis. It did so in
cohabitation with the Federal competition authorities of the US, composed of the Federal
Trade Commission (FTC) and the Antitrust Division of the US Department of Justice (US
DoJ), who used to be a hegemonic player in combating anticompetitive conduct on a
global scale. These interagency tensions between the EU and US Federal competition
authorities augmented after a range of conflicting decisions in high-level merger cases in
the 1990s, such as the McDonnell-Douglas merger, the GE-Honeywell merger, or more

recently, Microsofts abuse of its dominant market position. In reaction to the enhanced
exposure to multiple competition regimes, the executive branch of a selective group of
leading US and EU transnational corporations joined forces in their lobbying activities
before the EU institutions. Driven by the motive to expand the logic of the common market
to the transatlantic realm, they urged the EU and US competition authorities to streamline
their procedural approaches in competition law enforcement, and to harmonise their
interpretations of anticompetitive conduct in order to make competition rules more
coherent and predictable at both sides of the Atlantic. Chapter 6 examines the conclusion
of various bilateral cooperation agreements on competition matters between the EC/EU
and the US authorities, and links them to the broader neoliberal agenda. These bilateral
agreements were meant to facilitate commercial crossborder transactions. They sought to
establish an integrated transatlantic marketplace, undisturbed by regulatory and
administrative obstacles, and marked by a high degree of transparency.

The phenomenon of multijurisdictional overlap further intensified with the proliferation of

newly emerging competition regimes around the world throughout the 1990s, amounting to
nearly 100 competition regimes today. Apart from the burdensome regulatory compliance
requirements, this fuelled corporate concerns that national competition authorities would
interpret competition rules in a protectionist manner, biased against foreign competitors. In
response, transnational business networks actively encouraged the EU and US competition
authorities to establish global competition rules removing private, non-tariff barriers to
goods, services, and capital on a global scale. Chapter 7 explains why the European
Commissions DG Competition evolved as a vanguard in attempting to orchestrate a
multilateral agreement on global competition rules in the regulatory realm of the World
Trade Organisation (WTO) during the 1990s, and why the multilateral trajectory
eventually failed and why an alternative route has been chosen. It argues that,
corresponding with corporate interests, the goal to establish competition rules at WTO
level served the purpose to open up national markets and to ensure free access to foreign
competitors to new product, labour, public procurement, and investment markets. The EUUS leadership in setting WTO competition rules, as envisaged by the transnational
business elite, did not achieve political momentum. Despite the fact that both the US and
the EU competition authorities shared a common interest in the creation of global free
markets, US authorities opposed the idea of binding competition rules, which amongst
other reasons contributed to the historical downfall of the Cancun Ministerial WTO

10

meeting in 2003. Besides the deep-rooted US reluctance of having their powers further
constrained by a multilateral trading regime, the downfall of the multilateral trajectory
finds its origins also in the differences between the EU and US competition regimes. The
US authorities distrusted competition authorities of other WTO Members, including the
European Commission, to enforce competition laws in line with the free-market ideology.
As an alternative, the US authorities proclaimed the road of voluntary convergence as key
to streamline the application of competition laws on a global scale. Upon the initiatives of
US authorities and business interests, the International Competition Network (ICN) was
established as the central mechanism to proclaim convergence in competition matters
around the world. As a voluntary and informal forum, the US authorities occupy the
drivers seat, in tandem with the European Commission and transnational business
interests.
Chapter 8 focuses on the past competition policy reforms of the early 21st century, and
explains why the EU competition model has been so fundamentally transformed. It argues
that transnational business elites in the course of the 1990s identified the regime most
favourable to their interests. A range of features of the US competition regime was
considered more business-friendly, and eventually came to be preferred above that of the
EU. Regular public-private interactions on a case-by-case basis, and workshops,
conferences, position papers, as well as joint tripartite meetings involving also the US
competition authorities, resulted in what former Competition Commissioner Mario Monti
called a silent process of convergence towards US competition law and practices that went
on for a number of years and that recently intensified (Monti, 2001a). In addition to the
series of transatlantic bilateral cooperation agreements, the US and EU competition
authorities intensively cooperated in a joint EU-US Merger Working Group. Enforcement
procedures were streamlined and substantive issues in the review of mergers and
acquisitions were addressed. Subsequently, also the analysis of cartels and other restrictive
business practices moved to the centre of attention. The transatlantic cohabitation in
competition matters, backed up by a strategic elite alliance of representatives of large
transnational corporations, has given shape to what became labelled the modernisation, a
major step of convergence to the more marked-based, free competition orientated
competition regime of the US. By introducing a similar test to judge acts of economic
concentration like the US, the legal basis for inhibiting large transnational mergers was
removed, and efficiency arguments have become institutionally anchored. With the

11

abolition of the administrative ex ante public control model for judging commercial
intercompany agreements, similar to the US model, a private enforcement regime has come
in place, which based on a decentralisation mechanism reinforces private enforcement also
at national level. A more marketbased competition regime was established: one that panders
to the free flow of market forces in the allocation of resources, and significantly reduces the
protectionist scope for shielding corporations, or economic sectors, from outside
competition.

The conclusion summarises the substantive argument advanced in Chapters 3 to 8, and

reflects upon the wider impacts of the transformation of the EU competition regime.

Contribution to the Existing Literature

Situated at the interface of International Political Economy and European Union Studies,
the dissertation seeks to contribute to the literature on EU competition policy from a
critical political economy perspective that anchors the evolution, the development, and the
subsequent transformation in socioeconomic historical processes. The bulk of the
contributions to the field is dominated by legal scholars and economists, who have in
common that they adopt what Cox (1981) coined a problem-solving attitude, serving the
purpose of finding solutions to problems that emerge from present competition law
enforcement problems without further questioning the existing order of things. A vast
range of the literature of legal scholars, foremost in the specialised journal article sector,
tends to be preoccupied with complex legal technicalities.1 Voluminous commentaries
address questions of interpretations of existing competition laws and case law, legal
consistency, and procedural equity, as well as predictability, and transparency concerns
shared by the wider business community who is subject to competition laws (Drn and
Wilks, 1996: 3). Similarly, economists tend to be concerned with sophisticated
1

A range of journals dedicated to competition law offer a platform for debate and the evolution of new ideas.
Noteworthy in this regard are the Journal of Competition Law and Economics, the Journal of Industry,
Competition and Trade, the OECD Journal of Competition Law and Policy, World Competition, Antitrust
Bulletin and the Journal of Economic Perspectives. In addition, the textbook literature is copious and was
particularly on the increase in the 1990s. Worth mentioning on EU competition laws are the works of Sauter
(1998) Competition Law and Industrial Policy in the EU and Korah (1994) An Introductory Guide to EC
Competition Law and Practice, and Goyder (1998) EC Competition Law made it into the standard literature
on EU competition policy. Seminal is the book Law and Competition in Twentieth Century Europe:
Protecting Prometheus by David Gerber (1998) tracing the ordoliberal origins of EU competition policy and
comparing the competition regimes of EU Member States. Currently topping the list of bestsellers among the
audience of academics and practitioners in the field is Competition Policy: Theory and Practice by Motta
(2004), an economic account on game-theoretic modelling as it is applied in contemporary practice at both
sides of the Atlantic.

12

econometric tools for analysing markets, market shares, market efficiencies, consumer
welfare assessments, and distorting anticompetitive conduct. The branch of legal scholars
and economists drive the academic debate by inaugurating new legal questions, or
responding to judicial problems encountered in everyday competition law practice and
changing market situations. Their contributions often provide the intellectual context of
new ideas in competition matters (ibid). Legal and economic expert accounts, however,
tend to obscure, or downplay, the profoundly political nature of competition policy through
seemingly apolitical and static conceptualisations, and a preoccupation with complex legal
technicalities. Competition policy, however, is not a politically neutral regulatory field, and
political authorities do not naturally perceive problems and solutions in similar ways, and
subsequently arrive at the best and most effective institutional and regulatory solution to
a defined problem. Behind seemingly detailed judicial and technocratic issues of
competition laws and their enforcement lurk important political questions regarding the
distribution and concentration of economic power and wealth, not only in domestic market
situations, but also in an ever-more globalised world. Competition policy benefits some
groups and segments in society more than others, and different actors have different
interests in this policy area. Conceptions of competition policy denying or neglecting this
are political themselves, as they disguise the underlying conflicting interests regarding
content, form, and scope of public intervention in competition matters.

Compared to the abundance of literature in other fields of socioeconomic regulation,

competition policy suffers from a chronic shortage of contributions from political
scientists. As Cini and McGowan (1998: 1) point out, EC competition policy is one of the
least understood of all the European Unions policies. Apart from occasional high-profile
cartel prosecutions, or disputed mergers, competition laws and their enforcement generally
do not attract the attention of the wider community of political scientists. This is mostly
due to the technicalities of competition policy that may seem unexciting and trivial at first
glance. Notable exceptions in the field are the volume edited by Drn and Wilks (1996),
titled Comparative Competition Policy National Institutions in a Global Market
comprising a range of essays addressing competition issues from a comparative vantage
point in six different competition regimes, and Cini and McGowan (1998), who
contributed to the field with an accessible account on the Competition Policy in the
European Union rich in empirical detail, and, although outdated, still an indispensable
source of information. In addition, a range of studies provided astute insights into the

13

institutional and regulatory dimensions of this policy area (cf. Bulmer, 1994; Damro, 2002,
2006a, 2006b; Wilks, 2005; McGowan and Cini, 1999; McGowan, 2007a, 2007b; Bthe
and Swank, 2005; Bthe, 2007). Nonetheless, the overwhelming majority of existing
political science studies on EC competition policy fails to relate the developments in the
field to broader transformations in the way in which capitalism is regulated in Europe. EC
competition policy is often analysed as an isolated policy area. Such studies largely remain
at the descriptive surface of political processes, and predominantly pay attention to
producing knowledge on intra-institutional and judicial features, without further
contextualising this knowledge against broader socioeconomic and ideational changes (see
also Buch-Hansen and Wigger, 2007).

The dissertation links the transformation of EU competition policy to the emergence of

transnational corporations and their specific interests. In the literature on the EU, it is
widely acknowledged that transnational corporations on an individual basis, or by elite
lobbying networks, constitute influential forces in the shaping of European economic
integration. The particular political interest constellation of the transnational corporate
elite, and the European Commission, however, tends to be overlooked in most of the
existing studies. Competition policy is generally portrayed as one of the major strongholds
in which a public authority the European Commission fights the power of corporate
market actors, and sanctions their abuses of market power, cartels, and other forms of
restrictive business practices. Moreover, the central focus of attention is often directed
towards the Commission as an institutional actor driven by institutional interests of
prestige seeking. In marked contrast to this literature, the dissertation seeks to highlight the
profoundly political nature of competition policy, and argues that the recent developments
in EU competition policy are inherently driven by those able to compete.

Method and Approach

The dissertation builds on the triangulation of different research methods of empirical data
gathering. This implies that different techniques, using both primary and secondary
sources, were applied in an auxiliary manner to confirm the collected information, and to
increase the validity and the robustness of the results. An intensive literature study served
to historicise the genesis and evolution of EC competition policy in the socioeconomic
European context. The resulting explanatory narrative, concentrating on how political

14

processes unfolded over time, is complemented by an empirical analysis of qualitative data

collected from official and publicly accessible documents, such as treaties and agreements,
reports of the EU institutions, archival material of the European Commission, speeches,
position papers of several interest groups, press accounts, and a range of semi-structured
expert interviews. The reconstruction of the dominant norms, institutions, and practices of
EU competition law enforcement over time draws on data collected from official records.
The Commissions Annual Reports on Competition Policy that were issued from 1972
onwards in order to provide the European Parliament with greater transparency of the
decisions taken in the competition division of the European Commission were particularly
pertinent in this regard. In addition, the Official Journal of the European Communities,
European Court Reports on landmark cases, as well as speeches held by key figures, and
secondary literature comprising commented materials and enforcement records by lawyers
and economists, served as a valuable source of information.2

The numerous position papers issued by the different stakeholders of EU competition

policy served to identify the interest constellations and map the political contestation of the
chosen policy course, as well as to trace the dynamics of process of policy making. In
addition, the conduction of semi-structured expert interviews (cf. Bogner et al., 2005)
helped to complement the information gathered, and to identify further political struggles.
Among the interviewed were: Frans Andriessen, former Competition Commissioner;
Prvenche Bres, chairwoman of the European Parliaments Committee on Economic and
Monetary Affairs; Erik Berggren, Senior Adviser of the Union of Industrial and
Employers' Confederations of Europe (UNICE), now called BusinessEurope; Denis
Waelbroeck, Business Law Lawyer, specialised in EU competition law and involved in
high-level cartel and merger cases at the Brussels based law company Ashurst; Fevzi
Toksoy and Ali Ilicak, economists and business consultants specialised in competition law
at the law company Asland Camicla Toksoy; as well as a Commission official at the DG
Competition, who whished to remain anonymous. The structure of the interviews
comprised both a questionnaire with descriptive and evaluative elements, as well as a range
of open questions. This allowed for flexible and individual in-depth questioning on the
positions of the actors involved. Moreover, the participation at numerous expert meetings,
workshops, and conferences, congregating competition law practioners, i.e. lawyers,
2

The Annual Competition Reports from 1995 onwards can be accessed at the Commissions webpage at:
http://europa.eu.int/comm/competition/annual_reports/. Earlier Annual Competition Reports, speeches by
Commissioners and high-ranking officials, as well as other documents by the Commission before 1995 are
accessible at the Historical Archives of the Commission in Brussels.

15

economists, and public officials, and business representatives, as well as the Annual
Competition Day organised jointly by the European Parliament and the European
Commission, provided a good opportunity to corroborate background knowledge about
ongoing policy discussions in the field.

Doing research on competition policy, nonetheless, entails a range of limitations. Most

notably, case material falls under rules of confidentiality, and meetings of Commission
officials with executive boards generally take place behind closed doors. Furthermore, as
Gerber (1998: xii) has pointed out, the different agendas of the actors involved are often
not announced, nor do they come perceptible only by looking at the decisions that are
actually taken. Representatives of business associations, private practitioners from law
companies, or former Members of the European Commission can be reluctant to give
detailed accounts on the decision making process. Moreover, lobbying is not always a
unidirectional process. The European Commission repeatedly and actively encouraged the
involvement of the transnational business elite to formulate policy solutions in competition
matters.

16

Chapter 1

On the Nature of Competition and Competition Laws in Capitalist

Markets
The function of competition policy is to promote the interest of big capital rather than
those of labour or those of small or medium-sized capital.
Guglielmo Carchedi (2001: 125)

Introduction
Competition policy constitutes one of the most characteristic policy fields in the
organisation of modern capitalist economies. It comprises a regulatory area in which
politics, law, and economics intertwine in complex ways. Competition laws and their
enforcement typically pertain to the structure of market power and market integration.
They set the conditions of market concentration and market access and define the scope of
commercial freedom to conclude cooperative ventures for companies. Moreover, they
mark the distinction between the public and the private realm. Situated at the nexus of
trade, financial investment, industrial policy, contract law, and corporate governance
regulation, competition laws are genuinely public market interventionists. The terms
competition policy, competition law, and their enforcement are commonly used without
further delineating, in terms of scope and content, what is actually meant. In practice, much
of the terminology used in this field can give rise to confusion. In the US, the term
antitrust policy is used specifically to indicate the prohibition of cartels and other
restrictive business practices. In Europe and other parts in the world, the more generic
analogue competition policy is more common. The boundaries with other economic
policy fields are often blurred. The particular nomenclature and technical jargon of
umpteen experts and practitioners that dominate the literature in the field make it not an
easily accessible field to study. Moreover, apart from occasional high-profile cartel
prosecutions or disputed mergers, competition laws and their enforcement generally do not
attract broad political attention. This is mostly because the technicalities of competition
policy may seem unexciting and trivial at first glance. However, behind seemingly detailed
judicial and technocratic issues of laws and practices lurk important political questions
regarding the distribution and concentration of economic power, wealth, and social justice,
not only in domestic market situations, but also in an ever-more globalised world.

17

Competition policy can come in different shapes and sizes serve a broad range of
conflicting interests. It is generally anchored in a polity, the competition authority, which
forms part of the institutional architecture of the state. Depending on the degree of
institutional independence from government steering, the competition authority can be
equipped with more or less discretionary competences. Competition policy, in its broadest
sense, can strive to make entire economies more competitive, or focus on competition
between single enterprises. It can enable and constrain private market power, be more or
less market-interventionist, more or less business-friendly, or more or less free-market
orientated. The ambiguity of the nature of competition control constraining and enabling
market freedom at the same time makes competition authorities a lobbying target of rival
interests. On theoretical grounds, one can assume that a competition authority, similar to
other government bodies, is receptive to the lobbying activities. Different constituencies
have different stakes with regard to competition laws and their enforcement. Not all
constituencies are always aware of their stakes and hold explicit political positions. Neither
are all stakeholders mobilised and organised in the same degree.

This chapter argues that competition law enforcement needs to be understood as a product
of the prevailing economic and political thinking of the times (Gavil et al. 2002: 69), that
is both constituted by and constitutive to the structural power relations in a political
economy. In other words, it is a product of specific discursive and material practices. The
prevalent political and ideological discourses, enforcement philosophies, established
practices and procedural rules, and most notably, the political weight of certain social
forces seeking to influence the competition law enforcers, constitute elements that interact
in complex ways in a given market structure. The ideological outlook of these social forces
is not a priori fixed, but partly contingent upon their position and the position of others in a
given historical market structure. Dominant political discourses shape the broader political
climate and the wider socioeconomic governance regime, and affect social identities. The
social forces, which are directly involved and addressed in the governance of the
competitive process, i.e. the representatives of companies with operations in the common
market, can be expected to articulate their stakes in the most pronounced way.

The chapter starts with a few basic theoretical lines of thought with regard to the dynamics
of competition on the one hand, and the general nature of competition laws in capitalist
market economies on the other hand. It defines the parameters, adopted in this research, of

18

the concepts of competition and competition laws. Moreover, the chapter unveils, on
theoretical grounds, the interlinkages of ideological and interest-driven objectives of the
different constituencies. It embeds these actors and their interests within broader historical
macroeconomic structures and segues into theoretical questions with regard to how the
process of competition affects political, social, and economic life in the contemporary
context of globalisation.

There is probably no concept in all of economics that is at once more fundamental and
pervasive, yet less satisfactorily developed, than the concept of competition.
Paul McNulty (1968: 632)

1.1 On the Dynamics of Competition in Capitalist Market Economies

Essential for understanding the nature of competition policy is the concept of competition
and the particular dynamics that follow from the competitive process. Competition
constitutes one of the most central concepts in most economic theories, yet it remains
notoriously nondescript and vague. Intangible as it is, it is prone to different
interpretations in different circumstances. In different cultural settings, competition can
evoke different pictures and emotions. As Gerber pointed out: One can see something
called competition only where ones language, training and experience give that concept
meaning. (Gerber, 1998: 10, emphasis in the original) Most dictionaries refer to
competition as a force or process that gives rise to a relationship of contention and rivalry
and in which at least two parties strive for supremacy, reward, or another form of gain. In
a marketplace, those parties are usually corporations, striving for market supremacy.3 In
order to imagine competition one is inclined to conceive of corporations as unitary actors.
In economic reality, however, corporations are also subject to internal divisions and power
struggles, such as conflicts between company boards, shareholders, and labour, as well as
external power struggles, which also involve the wider society as a stakeholder.
Nonetheless, corporations generally display a pattern of coordinated collective action
based on internal processes of control, monitoring, and discipline (Morgan, 2005: 5),
which justifies the perception of corporations as more or less discrete units in the
competitive process. In order to grasp the dynamic nature of competition more aptly, the
3

Throughout this research, the terms enterprise, company, corporations, undertaking, or firm are
interchangeably applied.

19

following section elaborates on the range of contrasting understandings of competition in

a marketplace.

In general, if any branch of trade, or any division of labour, be advantageous to the public,
the freer and more general the competition, it will always be the more so.
Adam Smith (1776: 420)

1.1.1 Competition as the Invisible Hand Increasing Wealth

Classical and neoclassical economic theories tend to associate competitive rivalry in a
market situation with economic progress and innovation, the creation of wealth, and the
reduction of poverty. Yet, classical and neoclassical theorists hold fundamentally different
conceptions of what competition is. The classical thinkers depart from a behavioural
understanding, according to which competition is a guiding force in the process of
economic exchanges. According to McNulty (1968: 634), competition in the classical
sense is understood as analogous to the force of gravitation in physical science: through
competition, resources gravitate towards their most productive uses and, competition
prices are forced to the lowest sustainable level. In contrast, neoclassical theorists adopt
a structural point of view, according to which competition refers to a particular imaginary
state of affairs. The difference can be further outlined as follows:

From the camp of classical economic thinkers, Adam Smith probably represents the most
prominent of all. He did not invent the concept of competition other economists
discussed competition in the economic literature well before him (cf. Rothbard, 1995;
McNulty, 1968). His work, however, attached considerable intellectual and ideological
significance to it. In the Wealth of Nations (1776), he generalised competition as a force
that drives the aggregate interaction of self-interested market players to higher standards
of wealth, a conception he captured with the renowned notion of the 'invisible hand:
He [the individual] generally, indeed, neither intends to promote the public interest, nor
knows how much he is promoting it. [] (H)e intends only his own gain, and he is in this,
as in many other cases, led by an invisible hand to promote an end which was no part of
his intention. (Smith, 1776: 572)

20

Although Smith mentioned the invisible hand only once throughout his work, it became
one of the central predications for his theories. Yet, as he did not offer a clear definition of
competition, academic disputes on whether competition indeed constituted the muchdiscussed invisible hand are ongoing. Rather than engaging with this discussion, it is
merely important here to illustrate how most of the dominant contemporary economic
theories depart from Smiths positive sum idea of competition, which assumes that free
competition is advantageous to the great body of the people (ibid: 623). According to
Smith, the rivalrous nature of free competition obliges every man to endeavour to execute
his work with a certain degree of exactness and animates the exertion of a few men of
extraordinary spirit and ambition (ibid: 963).

Contemporary neoclassical economic theories often build on the premise that the
aggregate endeavour in long-term survival and prosperity of individual corporations
moves the economy to higher levels of productive efficiency and technological
innovations, and increasing the power and capabilities of an economy (Gilpin, 2003: 18).
Yet, they deviate in their definition of what competition is. In the mindset of neoclassical
economists, the process of sorting out the efficient and the innovative from the inefficient
and the unprofitable results in perfect competition, a concept coined by Antoine A.
Cournot (1801-1877). Perfect competition refers to a theoretical, imaginary state of affairs
that is also sometimes referred to as pareto equilibrium. It embodies the result of a process
after which a plethora of discrete individual buyers and sellers has striven to maximise
their profits and utilities. This state of affairs entails the efficient allocation of resources,
and the efficient production and distribution of products benefiting the ultimate buyer, i.e.
the consumer. Perfect competition builds on the assumption that no buyer or seller has had
the power to influence the market conditions to his/her own benefit. Moreover, all buyers
and sellers have been in the fortunate position of having perfect information about the
costs and demand situation, and all have been free to enter and leave the marketplace. The
concept of perfect competition is generally juxtaposed with a monopoly situation in which
no competitors are left to compete, while the degree of competition is assumed to oscillate
between these opposing ends. Yet, as McNulty (1968: 642) rightly noticed, the utopian
situation of perfect competition actually refers to the absence of competition in quite as
complete a sense as does pure monopoly where no further competition within the industry
is possible. This is because perfect competition implies a situation in which no further

21

welfare increases are possible, neither for buyers of resources, sellers, nor the final
consumers.

(Neo-) classical economic theory essentially configured the concept of competition. As

the following section illustrates, competition was also central in Karl Marxs work.
However, he held quite different assumptions on the creation and distribution of wealth
resulting from the competitive process.

Free competition brings out the inherent laws of capitalist production, in the shape of
external coercive laws having power over every individual capitalist.

Karl Marx (1906, Part III, Chapter 10, Section 5)

1.1.2 Competition and the Extraction of Surplus

Although Karl Marx does not offer a clear definition of what competition is, nevertheless,
his views were, as the above quote illustrates, that the very process of competition brings
the inherent systemic contradictions of capitalism to the fore. He portrays competition as a
force that exerts coercive pressure on every individual capitalist, irrespective of his
good or ill will (Marx, 1906, Part III, Chapter 10, Section 5). In his theory, the feverish
agitation of price and product rivalry expands to the markets of the whole world and
forces capital owners to reduce the costs of production in order to increase the overall
extracted surplus. Thus, from a Marxist understanding, the wish for enhanced surplus
creation and securing profits in a competitive environment constitutes one of the key
reasons that encourage capital owners to expand in both size and scope into
(geographically) new markets for resources and labour. To illustrate this in more detail: a
competitive position can be achieved by improving the quality of the products in order to
sell more than competitors, and thus drive them out of the market. Another way is to
lower prices and reduce profit margins in the hope of compensating initial profit losses by
higher sales levels. According to this latter option, competition becomes a force robbing
capital of the golden fruits of its power (Marx, 1847). Lower prices can also be realised
by increasing economies of scale, i.e. by improving technological innovation and
implementing more rationalised production processes, which replace labour-intensive and
therefore, costly forms of production. Marx forecasted that the more competition

22

intensified, the more capital owners would seek to beat down the price of labour, and/or
the more they would seek to improve the efficiency of the production process through
labour-saving innovations. Eventually, the command over abnormal quantities of unpaid
labour becomes a source of competitive strength (Marx, 1906, Part VI, Chapter 20).
Competition, thereby, is in essence about the extraction of surplus and the accumulation of
capital.
Competition does not only take place in markets, but also for markets, thus prompting a
process of commodification. Commodification indicates the subjugation of ever-more
segments of human existence and human interaction to the logics of the market and the
mechanism of price as a means of exchange. This ongoing process of commodification is
the direct result of the coercive nature exerted by competition. In order to expand market
shares and to be able to invest in more efficient production technologies, capital
accumulation becomes a necessity. Consequently, the competitive process leads to the
accumulation of capital into ever-fewer hands, and in its extreme form the oligopolisation
or monopolisation of product markets. To put it metaphorically, competition forces market
players to swim or to sink, and competition takes place only between the swimmers.
Smaller, weaker, or simply less successful competitors lose, and competition eventually
minimises. Monopolies the ultimate form of economic power concentration with no
competitors left concomitantly reveal the inherent contradictions of capitalist systems.
They constitute part of the reason why Marx prophesied that capitalism as an economic
system was destined to fail. However, Marxist theory did not take into account the
development of state-imposed competition laws in modern capitalist economies, which
seek to stabilise the competitive process and to combat monopolies. Thus, in a wider sense
competition laws secure the continuous reproduction of capitalist socioeconomic power
relations. They obviate what Marx expressed with the much-cited phrase capitalism
contains the seeds of its own destruction.

Marx notion with regard to the inborn contradictions of capitalist markets offers a good
starting point to add a critical note to the concepts of competition, and competition policy.
Contrary to the Adam Smith type (neo-) classical allusions that competition instigates
wealth, it is important to realise that, in reality, competition does not only produce
winners. According to Thurman Arnold, a US antitrust official in the 1940s, the
economic philosophy behind antitrust laws is a tough philosophy as competition means

23

that someone may go bankrupt. Competition laws do not contemplate a game in which
everyone who plays can win (in Kolasky, 2002b). Even though this is not to deny that
competition may indeed lead to increased levels of wealth, it is important to realise that
not everybody can profit equally from competition. The important question therefore is for
whom wealth increases: cui bono? As Sklar (1988: 88) pointed out, there is no such thing
as a politically innocent capitalist market. Competition touches upon important political
questions of income distribution. It erects a hierarchy of socioeconomic relations marked
by inequalities in wealth and power, which extend from the individual, groups or classes,
to geographical regions in the world. Moreover, competition constitutes a practice that is
inherent to capitalist free markets. It takes place among the owners of capital and labour
alike. In modern capitalist economies, competition has permeated various social spheres.
According to Bourdieu (1998), the logic of competition has extended to individuals
themselves. The individualisation of the wage relationship, individual performance
evaluations by means of salary increases and bonuses, and individual career paths are
examples thereof. As Bourdieu put it, individual wage labourers are held responsible for
their sales, their products, their branch, and their store as though they were independent
contractors (ibid).

Laws protecting competition keep capitalism alive by removing restraints that inhibit
competitors from competing. Consequently, competition law is both constitutive to and
constituted by capitalist market regimes. To use a metaphor again: if the process of
competition is the engine of capitalism, competition laws are the lubricating oil that
assures the functioning of the engine. The mere existence of laws that protect competition
entail a disclaimer with respect to the workings of unrestricted free-market logics. The
rule of law is constitutive to a capitalist system. Capitalist markets do not originate in law,
however. Once established the rise, the development, and the stability of the capitalist
order, be it laissez-faire capitalism or regulated capitalism, go hand in hand with the rise
of a legal order (Sklar, 1988: 87). The overarching purpose of competition laws is
therefore to ensure the endurance and stability of the capitalist mode of production by
forcing market actors to engage in a constant situation of rivalry. The next section further
elucidates the political nature of competition laws and their enforcement.

24

Antitrust will always be a product of the prevailing economic and political thinking of the
times. The ubiquitous influence of political and economic thought throughout antitrusts
history, combined with the longevity of some antitrust precedent, as well as the conflicting
ideologies [] guarantees that antitrust will continue to provide an arena for the clash of
contemporary ideas on governments and markets.
Gavil et al. (2002: 69)

Every cultural mode of thought has its own concepts of market, competition, economy in
general, property, collectivity of goods, trust and decency. Unless we understand, and
respect, these other modes of thought, we are not entitled to superimpose our concepts of
market and competition, and our understanding of economy, belonging and efficient
behaviour upon other, non-Western cultures. [] There are economic meta-concepts, and
meta-values, to be drawn from comparison, but they are not necessarily ours.

Fikentscher (2002: 14)

1.2 On the Political Nature of Competition Laws and Practices

Legal and economic commentators, as well as practitioners working in the field of
competition law often neglect or underrate the political core of competition policy. The
view that competition policy constitutes a regulatory field with clear-cut laws and practices
is predominant. In line with the tradition of neoclassical liberalism, contemporary authors
of competition law textbooks offer definitions of competition policy in terms of expected
beneficial outcomes for a smooth and effective running of the market. In the absence of
competition policy, markets are considered to be performing at a suboptimal level. One
example of this is Motta (2004), who defines competition policy as a set of policies and
laws ensuring that competition in the marketplace is not restricted in such a way as to
reduce economic welfare (Motta, 2004: 30). Similarly, Baker (2003: 6) defines antitrust
law as being concerned with the loss of competition on quality and innovation as well as
on output and price. Efficiency-based definitions are also common among political
scientists. As Damro (2006b: 867) notes, competition policy is designed to ensure and
manage competition, which helps to determine opportunities and incentives for consumers
and producers and without which markets become staid and resources inefficiently
allocated. Underpinning these definitions is a conviction that competition laws are
instrumental to the efficient allocation of scarce resources, and that there is one common
purpose underlying all kinds of competition control, namely to increase economic
welfare. This is problematic insofar that the benefits of competition law enforcement are
25

neither directly observable nor quantifiable, nor can everyone equally profit from the
alleged increase of economic welfare. One can only guess the overall impact of competition
policy based on counterfactual reasoning.

Similarly, those enforcing competition laws also tend to downplay the political nature of
competition laws by positing a taken-for-granted problem-solving understanding, mostly
to avoid the involvement of (other) government actors and uncalled-for stakeholders.
Former EU Competition Commissioner Mario Monti, for example, emphasised that
competition policy was a matter of law and economics, not politics and that unwarranted
political pressure weakened its effectiveness and undermined public confidence in the
combat of objectively harmful practices (European Union, 2001). Yet, competition policy
is not a politically neutral regulatory field in which political authorities naturally perceive
problems and solutions in similar ways, and crystallise the best and most effective
institutional and regulatory solution to a problem. The often-made trilogy of politics,
policy, and polity in the English language is also confusing as it separates policy from
politics, and thereby gives the impression that a policy is no longer politics. In the French
and German language, the political nature comes to the fore more clearly: competition
policy is steadfastly expressed in terms of la politique de la concurrence, or,
Wettbewerbspolitik, respectively. Conceptions of competition policy denying its inherent
political character are political themselves, as they disguise the underlying conflicting
interests regarding the scope and content of public intervention in competition matters. As
competition laws are located at the boundaries of the private and the public domain, they
represent the visible hand of the state. They determine the extent to which the organisation
of the economy is subject to state command and free-market processes. At the same time,
they protect market actors from unrestricted state power and arbitrary public market
intervention.

In order to analyse the political nature of competition policy, one needs to distinguish
between competition laws as they are designed, and as they are enforced. This dissertation
builds on the premise that law is frozen politics, and that competition law represents the
outcome of a political struggle. It touches upon the questions Lasswell (1956) posed as
who gets what, where, how, and when. There is no such a thing as the one and only
competition policy. The substantive content of competition laws either explicitly or
implicitly integrates political perceptions and values with regard to the organisation of the

26

marketplace. It generally anticipates certain consequences regarding the distribution of

wealth in society and forms part of a broader vision of state-market relations. Each vision
on how to organise the market domain inevitably contains political considerations. In
state-controlled markets, governments or state institutions determine the conditions of
economic exchange, either by fullscale centralised, top-down state planning, or by price
regulations, or by intervening in the interplay of supply and, demand, or combinations of
all of these. In contrast, in (more or less) free markets, the state guarantees private
ownership over the means of production and the distribution of goods, while trade is the
prerequisite of the self-organisation of private actors. In between, varying degrees of statemarket intervention are possible, which in the literature are distinguished as types or
variants of capitalism. They range from embedded versus disembedded market
economies (Polanyi, 1944), to coordinated versus uncoordinated liberal market capitalism
(Rhodes and Apeldoorn, 1998), Anglo-Saxon and Rhenish capitalism as the regional
variants (cf. Albert, 1993; Hall and Soskice, 2001; Crouch and Streeck, 1997), as well as
state-led, dirigiste, or governed capitalism, corporatism, or negotiated economy (Streeck
and Schmitter, 1985; Molina and Rhodes, 2002). Each of these variants is accompanied by
different perceptions on competition laws and enforcement practices. The interpretation
and enforcement of competition laws can problematise or protect economic power
(concentration), be more or less pro-market orientated, enhance or restrict competition
among market players, or take the interests of labour and other groups into account. For
example, competition authorities may deliberately choose to police private market conduct
that is considered anticompetitive, or leave things as they are and refrain from an
interventionist strategy. Consequently, the social purpose of competition law enforcement
differs throughout time and from place to place. It is never static, but cumulatively builds
up through the production of case law, which makes it an area with a strong evolutionary
character. The next section identifies the stakeholders of competition laws and links their
interests to the wider macroeconomic market structure.

1.3 Identifying the Main Stakeholders of Competition Policy

The formulation of competition laws and their actual enforcement is always the result of a
combination of factors. Groups of stakeholders can seek to exert influence on the
formulation of competition laws, the overall development of a policy on how competition
authorities should enforce these laws, as well as on the decision making on a case-by-case

27

basis. In addition, dominant discourses that have established common sense

understandings, customary enforcement practices, and procedural rules in a given legal
tradition, as well as influential theoretical schools of economics and law have important
repercussions on the policy objectives and conceptions of competition officials on how to
interpret and enforce competition law. The stakeholders, in theory, are manifold, and their
interactions complex, rendering competition control a sensitive area where a great variety
of interests clash. This provokes interesting questions with regard to which group of
stakeholders has what kind of interest and why. There is no elegant and succinct theory
that captures and explains the peculiarities of the politics involved in competition control.
The addressees of competition law, i.e. (private) enterprises, have an ambiguous and even
paradoxical relationship with competition laws and their enforcement. This is because
competition laws are located at the interface of both enabling and constraining private
market power. Moreover, enterprises have contradictory needs. Depending on the
competitive strength and the wider macroeconomic situation, large, small, or mediumsized enterprises (SMEs), transnationally operating corporations (TNCs), corporations
with an import- or export-competing focus, or corporations with a domestic market
orientation, may stand poles apart in their preferences with regard to competition control.
In addition to the stakes of corporate enterprises, one can distinguish between the
Commission and the European Courts, the wider community of public and private
competition practitioners, labour interests, and consumer rights organisations that may
seek to influence the agenda setting and shape the interpretations and enforcement of
competition laws. The following sections disentangle these different stakeholders and
theoretically explain their main interest in competition laws and their enforcement.

28

Even if oligopolies are not always and not necessarily the most efficient enterprises, the
most efficient enterprises are usually oligopolies. [] Owing to their economic power,
oligopolies have their ways and means to get their interest defined by international
institutions as well. This process of representation is almost never immediate and
transparent. [] Yet, it is the oligopolistic sector that, directly or indirectly, dictates the
rules of the game.

Guglielmo Carchedi (2001: 121)

Business can and does contribute to shaping competition policy. Any major policy initiative
is preceded by consultation.
Neelie Kroes, EU Competition Commissioner (2006c)

1.3.1 Theorising Corporate Stakes in Competition Policy

There are no universal corporate preferences with regard to competition laws and their
enforcement. In principle, every law or regulatory rule imposes constraints on corporate
economic freedom. The effort to comply with a law always causes transaction costs. In the
field of competition laws, the situation is much more complex than this. Neoclassical
theories on competition policy build on the assumption that a market is composed of a
number of discrete corporate units that are equally free to compete. However, even though
a company may be formally free to enter competition, competition does not take place
among equals. Competition erects market hierarchies of unequal economic power. The
balance of power is by definition skewed and competition with equally matched
companies is a chimera. In the vicious struggle to secure profits and economic survival,
companies seek to evade the vicissitudes of the competitive process or even completely
eliminate competitive pressures. In order to gain competitive strength and to avoid being
outcompeted by competitors, they may feel inclined to engage in collusive agreements
with one another. Besides cartel agreements and other restrictive business practices,
attempts to monopolise the market through mergers and acquisitions can form a corporate
strategy to secure a competitive position. Competition and the attempt to monopolise the
market are irreversibly coupled, or as McNulty (1968: 642) wrote, how may a business
firm be expected to compete without monopolising?

Large and small enterprises alike can adopt anticompetitive practices. Nonetheless,
companies have contradictory stakes with regard to the desirability of competition laws. In

29

essence, a policy of free competition fosters objectively the powerful economic units, that
is, the oligopolies (Carchedi, 2001: 126). The preservation of free competition is in the
interest of those determining the standards of competition for (usually) smaller, less
competitive companies, be it in terms of price, product innovation, advertising expenses,
or be it in terms of organisational or distributional logistics. Outcompeting weaker
companies works systematically to the advantage of economic survivors. The situation is
more delicate for corporations that have to face dominant corporations. The pace of
competition set by those able to compete may thwart their existence. Comparatively
weaker enterprises may use market-sharing or price-fixing cartel agreements and other
collusive practices to combine forces against dominant competitors. More competitive or
oligopolistic companies have a stake in the prohibition of these practices in order to
maintain their status quo. At the same time, the latter may also abuse a dominant position
and adopt anticompetitive practices to secure their position. Weaker companies then have
a stake in the protection from the anarchy of free-market play. It follows that competition
laws are zero-sum in nature: for some companies competition laws can function as a
constructive force, while imposing constraints on the economic freedom of others.
Alternatively, what constitutes a reduction of market freedom for one market player may
benefit another. The companies on the winning side, however, are those setting the pace of
competition for others, i.e. the dominant and mostly large companies. Concomitantly,
these companies are genuinely interested in the right to compete freely, undisturbed by
state interferences and privately erected market barriers by competitors, such as cartels. In
this vein, there is a conflict of interests between corporations from different sectors.

These interests are generally contingent upon a range of different factors, including the
degree of market openness and the broader macroeconomic market structure, the
integration of companies and/or business sectors in the world economy, and their trade
orientation. Companies with a strong focus on national market economies, mostly small
and medium-sized enterprises (SME), or companies that have to compete with cheaper
imports, i.e. import-competing enterprises and or sectors, are vulnerable to the exposure of
fierce outside competition (see also Van Apeldoorn, 2002). In addition to import-quota or
other measures, they are more likely to seek protectionist competition policies, rather than
competition policies that promote free competition and open economic borders (for trade
policies, see also Milner, 1988). A protectionist orientation in competition law
enforcement can take different forms. It can imply a less stringent interpretation of

30

competition laws by tolerating cartels and other restrictive business practices that lead to
reduced corporate rivalry, and hence a reduced need to compete with other (national)
competitors. It can also mean a discriminatory enforcement strategy, i.e. a beneficial
approach towards domestic corporations at the expense of foreign competitors, or towards
certain domestic economic sectors by granting state aid, tax reductions, or guaranteed
procurement. Whether or not import-competing companies voice their preferences with
regard to a protectionist competition policy depends on the degree of market openness and
their exposure to outside competition. Small and medium sized corporations with a
domestic focus constitute the most vulnerable of all. In contrast, companies focusing on
exporting their products to other markets seek free(r) competition, and hence more
stringent competition law enforcement. Although corporations with an export-orientation
may still prefer domestic barriers for foreign competitors as a way to secure their
competitive strength, they seek open markets abroad. Laws protecting free competition,
preferably at the multilateral stage, are in their interests as they inherently protect the right
to enter (geographically) new markets and to expand in scale and scope. It follows that the
more corporations are engaged in transnational transactions, the more likely it is that they
share a common interest in competition laws protecting the right to compete, regardless of
where they are headquartered and the sectors in which they operate. Free competition
offers a way to expand market shares and take advantage of the opportunities offered by
economic globalisation.

The term transnational corporation (TNC) juxtaposes the terms multinational corporation
(MNC) and international corporation. In the literature, the terms transnational,
multinational or international corporation are sometimes used interchangeably. While
international usually refers to relations between states, the term multinational corporation
(MNC) is often misleading, as it implies a corporation with multiple nationalities and
strong attachments to national economies. The term transnational, in contrast, specifies
actors, networks of actors, processes, and institutions established beyond national
boundaries. Those controlling transnational corporations are such actors. They act as if
national boundaries do not matter, or as Sklair (2001: 2) wrote, they do not derive their
power and authority from the state. Therefore, the term transnational corporations more
aptly captures that those representing these corporations are not dominated by nation
states economically, politically, or in terms of culture and ideology, regardless of the fact

31

these corporations as legal entities may have several nationalities and be composed of
subsidiaries which focus on national economies (ibid: 48).

The emergence of transnational corporations (TNCs) goes together with the phenomenon
of enhanced economic globalisation. Economic globalisation can best be conceptualised as
the dialectical dynamics between the expansion of market relations and the freedom of
capital to maximise its accumulation potential and the structural transformation of the
world economy by the pursuit of economic liberalism (Overbeek, 2002). The nature of
economic transactions was changed significantly by the steady course of worldwide trade
and capital liberalisation that accompanied the development of new technologies and
communication possibilities, as well as the improvement of transport. These changes
implied that vertical trade increasingly replaced traditional horizontal trade in finished
products. The different stages in the production and distribution chain were completed by
companies and subsidiaries located in different regions of the world. TNCs embrace these
structural transformations of the world economy. Despite the global scope and impact of
their activities, most of the large TNCs find their origin in a few advanced industrial
countries of the OECD, most notably the US, UK, Germany France and Japan, where they
also tend to have their headquarters (Goddard, 2003: 440).

TNCs are not only a product of economic globalisation, but also one of its driving forces.
They have a genuine interest in the right to free trade and access to new (cheap) labour
markets, markets for natural resources, as well as new product markets. The hierarchical
network organisation of affiliated companies allows TNCs exerting controlling power over
a national economy, and to exploit their bargaining leverage versus states, workers, local
competitors, and network affiliates (cf. Jones, 2000). It allows TNCs to reduce transactions
costs and to focus on high value-added activities, while passing on riskier or non-essential
activities, to subcontractors, who often fully depend on them. The vertical integration of
foreign affiliates into the hierarchical network structure allows TNCs to exploit
transferpricing opportunities at the expense of a host countrys tax revenue, as well as
competition. The broader ideology of neoliberalism suits the interests of those in control of
transnational enterprises. Neoliberalism can be defined as the politics constructed from the
individual, freedom of choice, the market society, laissez-faire, and minimal government
(Overbeek and Van der Pijl, 1993: 15). Neoliberal economic policies promote further
market liberalisation in terms of trade and financial services, and overall deregulation

32

and/or re-regulation of national economies, as well as the privatisation of state-owned

enterprises. Whereas smaller and medium-sized enterprises, together with corporations
with a predominant domestic, import-competing focus, tend to be less free-market
orientated and seek protection from (foreign) competition, especially from large
transnational corporations, the latter tend to push for an overall neoliberal restructuring of
the economic and political conditions that obstruct processes of capital accumulation. In
this vein, TNCs, which operate mostly within the EU, will seek neoliberal economic
policies foremost within the realm of the common market. More globalised TNCs will seek
the institutionalisation of free-market logics also in the multilateral realm (see also Van
Apeldoorn, 2000: 44). Yet, the preference for a neoliberal outlook does not necessarily
imply minimal government in the enforcement of competition laws. Corporations
operating at transnational level have a stake in the elimination of all sorts of market
barriers. Domestic competition laws privileging domestic companies, the absence, or then
underenforcement of competition laws, run counter to their interests.

In addition, companies involved in economic transactions across national borders have a

genuine stake in reducing transaction costs evolving from different jurisdictional regimes.
Fast and business-friendly procedures ensuring a great deal of legal certainty, i.e. any form
of disadvantageous regulation, are to the fore of their interests. Concerning competition
laws, this implies that companies in general prefer a centralised enforcement regime, or
alternatively, harmonised competition laws and enforcement procedures. TNCs particularly
have a stake in reducing the necessity to comply with competition laws of different
jurisdictions each of which handles different time schedules and information requirements.
Jurisdictional overlaps in the decision making of competition authorities may lead to
judicial conflicts, and hence increase transaction costs.

The power balance between TNCs vis--vis government institutions of geographically

defined states is fundamentally skewed. Underpinning the activities of transnational
corporations is a fundamental tension as national jurisdictions face structural limitations in
their jurisdictional reach to rein the activities of TNCs, which range from intra-company
trade with affiliates located in other countries, transfer pricing, strategic alliances, joint
ventures, and mergers and acquisitions. To put the problematic boldly: business is going
global and national jurisdictions remain local. As a direct result of the complexity and
intertwining of economic interests that accompanies economic globalisation, discrete

33

enterprises with clearly separable interests are increasingly difficult to identify. To

illustrate this with an example: a merger may result in the acquisition of more than 50% of
the share capital of another company. However, once a listed enterprise acquires 30%, and
a few years later another 21%, the takeover is more difficult to trace (Cox and Watson,
1995: 321).

Those in control of (large) TNCs seek to maintain cosy relations with political decisionmakers and influence the overall course of competition laws and their enforcement. The
structural power of transnational corporations is reinforced by their capability to exit
national economies and locate their production factories elsewhere, in particular in the
manufacturing sector. Against the backdrop of regulatory competition in the attraction of
foreign direct investment, political authorities are likely to be predisposed towards the
interests of more powerful corporations. Corporate lobbying in the field of competition
policy is a highly uneven process. Representatives of more powerful market players, mostly
TNCs, have a comparative advantage in communicating their interests. They generally
provide for the necessary financial and communicative capacities to hire contract lobbyists
to address decision-makers, rather than liaising with existing business interest organisations
first. Due to organisational difficulties, certain interest groups remain structurally excluded.
Labour and consumer organisations or environmental groups face greater organisational
costs when it comes to communicating their interests in competition laws and their
enforcement. They generally provide less information about the policy process and the
issues at stake, or are too heterogeneous in composition so that they are unable to formulate
common positions. This is particularly the case for consumers, but increasingly more so for
labour. Moreover, the interests of the two groups are not congruent: while labour
organisations may want to see a merger blocked because it leads to employment reductions,
consumers may welcome the synergy effects that result in lower prices or improved product
quality. Furthermore, due to confidentiality reasons, labour unions and consumer
organisations have hardly any access to pending competition cases, which structurally
places these groups at a disadvantage in getting themselves heard on a case-by-case basis.

The particular situation of EU competition law enforcement further enhances this. Those
directly subject to the EU competition authority, i.e. the European Commission, are
corporations engaged in transborder activities displaying a significant Community
dimension, hence, foremost but not exclusively (large) transnational corporations. The

34

centralisation of law and decision making at EU level provided corporate interests with a
welcome avenue to make their preferences heard and to transcend traditional business
lobbying associations. As Van Apeldoorn (2000: 4) notes, leaders of TNCs gather in elite
networks to reflect upon and discuss their medium and long term interests vis--vis the
state and other groups in society, and work out common political strategies on the basis of
which they seek to influence EU governance. In contrast, small and medium-sized
enterprises with a domestic focus generally fall under the jurisdictional authority of national
competition authorities. Even though they share a common interest in curbing the power of
the more dominant competitors, as a result of the institutional organisation, lobbying the
Commission does not seem self-evident.

1.3.2 Theorising the European Commission

Even though the Commissions ultimate raison dtre is not spelled out in the Treaties
(Cini, 1996: 19), as the Communitys executive body it occupies a central position within
the institutional architecture of the EU. EU competition law enforcement belongs in the
domain of the European Commission and its Directorate General of Competition, which
enjoys far-reaching discretionary authority in the field of competition law enforcement. It
is, as it is often claimed, investigator, prosecutor, judge, and jury when taking competition
decisions. It takes decisions that are binding to both private and public companies, and it
can even intervene in Member States government subsidies to private actors and can
demand the privatisation of state-owned industries. In the case of a disagreement with the
Commission, Member State governments and private actors can appeal before the
European Courts, the Court of First Instance (CFI) and the European Court of Justice
(ECJ) (see Chapter 2 for a detailed account on the respective powers). In addition to setting
the agenda for the Council of the European Union by launching new policy initiatives for
the Community pillar as specified in Article 211 (TEC), the Commission also enjoys
significant legislating powers in competition matters. It can shape certain regulations
without the approval of the Council or the European Parliament (EP) (see Chapter 2 and
Chapter 4). By virtue of the Commissions institutional position and centralised powers, as
well as its expertise and accumulated knowledge of legal processes at EU level, it
constitutes an important actor, sitting in the drivers seat in determining the course of
competition policy and enforcement.

35

In the literature, the Commission received a broad array of different labels, ranging from a
policy broker, a think tank, an integration catalyst, to a political and administrative hybrid
(cf. Nugent, 2001). Composed of officials recruited from Member State governments and
the private sector, the Commissions identity is difficult to pin down. Often, Commission
officials rotate (back) to the private sector again. To perceive it as a unitary actor is
misleading, even though decisions and policy initiatives are taken by the College of
Commissioners. Different DGs have different policy priorities, and different lobby groups
target the Commissions 6,500 officials involved in the policy process (cf. EU LobbyNet,
2007), which increases the likelihood of internal disputes. Commission officials interact
with a wide array of interest groups and lobbyists. Estimates suggest that the total number
of lobbyists in Brussels amount to more 15,000 and 20,000. Professional lobbyists
officially accredited at the EU amount to 13,000, compared to 25,500 lobbyists at the US
Congress (ibid). More than two-thirds represent business associations, individual
companies, sectoral groupings, or lobbying alliances from several companies established to
influence a specific legislation, i.e. actors who usually have the means to make their
preferences heard. To push forward their views, business associations formulate position
papers and commentaries serving the purpose of inducing broader policy or regulatory
changes, while individual representatives from the business community or their corporate
lawyers have a stake in influencing the Commissions decisions in the day-to-day
enforcement practice. Other actors that may seek to influence decision making or policy
ideas of Commission officials are labour and consumer organisations, environmental
pressure groups, Member State governments and competition authorities, as well as other
Commission Directorate Generals (DGs) and EU institutions.

Against the background of the massive presence of corporate lobby groups in Brussels, the
important question to be asked is, to what extent the Commissions DG Competition
polices the marketplace, and to what extent it acts as the incognito voice of management
boards. The critical reader will search the dominant existing literature of legal and
economic scholars in vain for a clear answer to that question. Arguably, the Commission,
as one of the most central EU institutions, may always be guided to some degree by
institutional self-interest and the wish for self-preservation. The expansion of Commission
competences into new areas of regulation increases the Commissions prestige and status
as a whole, or that of individual Commission officials. It follows that the Commission,
from an institutional point of view, is genuinely interested in the enhanced centralisation of

36

new competences to EU level. However, conceptualising the Commission as merely a

power-seeking organisation, vis--vis other EU institutions and the Member States, would
not be conclusive for understanding the actual substantive nature of the policies it
promotes. The Commission does not formulate competition policy objectives in a social
vacuum. Moreover, the traditional picture of the Commission as a passive receiver of the
views held by lobbyists roaming its corridors also does not hold. The Commission also
carries out active consultation, or contracts think tanks and epistemic communities to carry
out research projects that subsequently inform the policy making process. One can
presume that Commission officials become imbued with the ideas and concepts of
dominant business interests. This means that market actors and political authorities form
part of the same integrated ensemble of governance, a state-market condominium
(Underhill, 2003: 765), according to which Commission officials share more or less
identical views with corporate representatives and their lobby groups. Moreover, the
Commissions DG Competition forms part of a broader legal community composed of
private practitioners and academics working in the field of competition law. The legal
community can constitute a privileged source for regulatory inspiration and co-defining the
direction of EU competition law enforcement. As Schmidt (2002: 247) noted, the
Commission is not only seeking and receiving advice from outside, it is also actively
creating discursive communities. In fact, Commission officials are surprisingly prolific in
their scholarly writing and in shaping the competition discourses (Schepel and Wesseling,
1997: 179-180). In search of advice on technical matters and for feedback on policy
proposals, the Commission hosts important conferences and organises expert consultations,
which are attended by legal and economic experts, academics, and corporate lobbyists. At
the same time, its position as a policy proposer allows it to exert considerable gatekeeping powers on policy-making.

In order to grasp better the context in which a political authority, such as the Commission,
enforces competition laws, it is important to consider the underlying political discourses
that set the parameters in which public policies and political institutions are framed. The
Commission or the Commissions DG Competition forms a part of those social forces that
promote a shared understanding of how to address anticompetitive conduct and how to
interpret competition laws. Dominant political discourses can function as a cognitive filter
in which political identities are formed, interests articulated, and the political battles
carried out. They set the horizon of meaningful social practices and validate a particular

37

understanding of the past. Through interacting with business representatives, the legal
community, and other stakeholders, the Commission reflects and shapes such a discourse
and thereby contributes to a discourse gaining the interpretative upper hand. Whether or
not a discourse promoting certain ideas and policy solutions becomes dominant and thus
articulated by the Commission, is not an automatic, god-driven process, but spurred by
social forces with particular interests. Nonetheless, ideas cannot be simply reduced to
interests, nor can they be reified as existing prior to practice (Van Apeldoorn, 2002: 14).
This is not to give primacy to the power of political ideas above material interests. Rather,
a discourse may be embodied or internalised in social practices and become a material
force. Norman Fairclough (2003), interweaves the conceptual pairing of the material and
ideational into a complex and interdependent whole, at least in ontological terms. He
argues that there is a dialectic interaction between what he differentiates as the
constructive and the construal: the construal refers to the ideas and images promoted by
a discourse, and the constructive to the remodelling of such construals into social practices.
Moreover, although aspects of the social world such as social institutions are ultimately
socially constructed, once constructed they are realities, which affect and limit the
discursive construction of the social (Fairclough, 2003: 8).

Following from this, one can distinguish different phases or moments in the evolution of a
dominant discourse: a deconstructive, a constructive, and a consolidating phase. In the
deconstructive phase, articulators of the new political discourse problematise existing ideas
and views and promote new ones. Once these new ideas and views become dominant, they
are given shape by structural adjustments and the discourse enters a constructive phase. In
the consolidating phase, the discourse becomes commonsensical and deeply engrained in
institutional practices, and thus, reaches a state of hegemony above alternative discourses.
The identification of a dominant discourse surrounding EU competition policy helps to
acquire a more comprehensive understanding of the social and historical embeddedness of
particular conceptions about the institutional design, scope, and content of competition
laws and practices (cf. Overbeek, 1999 on the ascendancy of neoliberalism as a hegemonic
project).

38

We also applaud the work performed by national and international bar associations to
advance scholarship in the field [of competition policy]. [] We welcome commentary
from the academic community. And we are wise to consider carefully the perspectives
offered by business organisations and individual opinion leaders within the global business
community.

Charles James, Assistant Attorney General for the DoJ Antitrust Division (2001a)

1.3.3 Theorising Private Competition Practitioners and the Legal Community

The legal and economic community is frequently underrated as a political force in the
enforcement of competition laws. With the expansion of competition regulations and the
growing body of case law, legal and economic experts such as judges, lawyers,
accountants, tax consultants, or notaries, as well as academic scholars, play an increasingly
important role. They are not only involved in the enforcement of competition laws, but also
in promoting the legal discourse, by means of professional commentaries that sustain the
conceptions used and provide for a self-referential interpretative framework (cf. Schepel
and Wesseling, 1997). The increasing complexity and refinement of competition law that
parallels the growing number of mergers and other types of intercompany agreements, as
well as unilateral corporate conduct, further adds to their prominence as a major source of
specialised counselling for corporations. Legal and economic scholars based at universities
co-determine the technicality and specificity of competition laws and their enforcement,
how legal problems are defined, as well as the range of possible solutions for them (ibid:
170). They teach and train competition experts the legal and economic concepts, which
designate certain types of business conduct as anticompetitive. They regularly comment
and write about case law interpretations in specialised academic journals and suggest new
competition policy directions. Moreover, corporate lawyers and economic experts working
at commercial professional service companies, often also called law firms, not only advise
and represent private enterprises in competition matters, but they also perform a significant
role in the formulation of competition law and policies.

Practitioners from the private sector and academia provide intimate knowledge on
competition laws and practices. They work on the same competition cases as public
(Commission) officials although often representing antagonistic positions when
defending or advising a corporate client. Professional linkages between private and public
competition experts produce distinct policy dynamics in which legal ends, legal criteria,

39

legal norms and legal participants pursue a policy that has its own logic (Wilks and
McGowan, 1996: 244). Public and private competition experts belong to the same
interpretative competition community. They gather at the same conferences and workshops
and develop shared legal practices. Thereby, they are socialised to speak, write and think
about competition law technicalities in the same idiosyncratic way (Slaughter, 2004: 253).
They wield a high degree of homogeneity and cohesion in norms and views, despite the
fact that they often bring forth competing legal interpretations (cf. Schepel and Wesseling,
1997). Exchanges of professional personnel from the public and private sectors are
common and many private professionals hold part-time tenures at universities. In that
sense, the legal competition community personifies the interweaving of market, state, and
academia (ibid: 182). Career paths in the sector of legal practitioners often depend on
academic prestige, and vice versa, practical experience feeds into doctrinal writings.
Universities provide for the intellectual infrastructure which creates a pool of well-trained
professionals (Monti, 2003b).

As representatives of the interest of corporate clients, private experts perform an

intermediary and connecting role between public authorities and the private corporate
sector. They transmit principles developed at the Community level to top management of
the business community, and they are therefore likely to be involved when competition
policy is drafted and reformed. They indirectly formulate the business input into
competition policy making (Wilks and McGowan, 1996: 244). At the same time, the selfreferentiality of their legal interpretation and their fundamental stake in keeping the area of
European law as the preserve of their profession renders the legal community a political
force also in its own right. For this reason, Shapiro and Stone (1994) conceptualised these
experts as a policy community. This policy community has institutionalised certain
perspectives at university law schools, also encompassing the presence of economists and
economic theories. This has created an increased reliance on and use of econometric
modelling in substantiating anticompetitive corporate conduct in the actual enforcement.
The presence of US law firms has further enhanced the use of economic thinking in the
analysis of anticompetitive conduct. With the ascendancy of the Chicago School of Law
and Economics, US antitrust enforcement relied on a more sophisticated economics-based
approach from the 1980s onwards (see Chapter 2).

40

The marked presence of professional law companies is inherently linked to the European
integration processes on the one hand, and the growth of transnational corporations
engaging in economic transactions in different jurisdictions simultaneously on the other.
The enhanced pace of Community law production triggered by the Single European Act
(SEA) in the mid-1980s and the creation of the European Union in the early 1990s, created
new avenues for private professionals to offer their services to corporations operating in
the common market and beyond. Enhanced cross-border corporate activities created a huge
market for private competition practitioners to offer a broad range of new counselling
services to their clients. The overall structural corporate enmeshment through acts of
concentration and intercompany agreements, a development that in itself is the result of the
ongoing economic integration project, subjugated the compliance with competition laws to
a process of commodification. Corporations have to contract legal counselling from the
professional services market in order to comply with competition laws on the market of
professional services. An increase in economic cross-border transactions creates an
increase in the demand for legal advice. Furthermore, the large share of transatlantic
corporate transactions created an influx of US law firms into Europe. This stimulated the
creation of EU-based mega-law firms and alliances that are socially well connected to
Community institutions (Schepel and Wesseling, 1997: 182). In the EU, there are
currently about 100,000 judges and 450,000 lawyers (ibid: 187).

Private commercial, as well as academic competition experts, therefore, enjoy a quasimonopoly in terms of influencing legal discourses that eventually provide the broader
interpretation framework of Commission officials in the field of competition law
enforcement. They occupy an intermediary position between the public authorities and
private companies that have to comply with competition laws. In this position, they can be
assumed to embody largely the interests of their clients, i.e. private companies.

41

Chapter 2

Competition Law Enforcement Models and Schools of Economic

Thought
Introduction
What constitutes competition policy varies over time and between different countries.
Competition laws and practices have a strong evolutionary character. Notwithstanding,
something like a traditional core of competition policy can be identified. Competition laws,
generally, promote economic rivalry among companies and regulate the conditions for
concluding commercial agreements, market concentration through mergers and
acquisitions, as well as market access for newcomers. For a thorough understanding of
competition policy, one needs to consider not only the substantive content of the laws, but
also the prevalent principles, guidelines, and the institutions implementing the laws. Actual
enforcement practices are the result of a complex interplay between (corporate) lobbying,
enforcement institutions, and scholarly discourses on legal and economic ideas (see
Chapter 1). This chapter presents two opposing competition models, each entailing a
simplified account of competition law enforcement: the European ex ante administrative
public control model, which has the EU as its most prominent exponent, and the ex post
court model, which is prevalent in the Anglo-Saxon world, most notably in the US. It
subsequently breaks the models down into their component parts and discusses their major
implications for competition law enforcement. It thereby introduces and clarifies the
central concepts and competition terminology, the peculiarities of the institutional
enforcement practices, and the economic schools of thought referred to throughout this
dissertation. The analysis of the two models eventually serves as a heuristic device that
allows for the exploration of the historical tensions which led to the transformation of the
EC/EU model, i.e. the convergence of the EUs administrative public control model with
the more market-based US private enforcement model (see Chapter 8).

Each model has its particular traits and leads to a different type of competition control.
Although not sharply etched, the EC/EU model (Part I) constitutes a counter-model to
that of the US (Part II). Both models fit into the wider socioeconomic perspectives of the
varieties of capitalism debate, notably the Rhenish or coordinated capitalism versus the
more market-based, liberal Anglo-Saxon variety. Moreover, both models are composed of

43

an amalgam of substantive competition laws, regulations, and institutional enforcement

arrangements. They build on differences in legal cultures and experience, which can affect
actual legal practice and expectations (Gerber, 2002: 124), and follow, in broad lines, the
contours of the Continental European civil law and of the Anglo-Saxon common law
tradition, a dichotomy made by scholars of comparative law. Legal traditions refer to a set
of deeply rooted, historically conditioned attitudes about the nature of law, its role in
society and in the organisation and operation of the polity, as well as about how laws
should be made, applied, studied, perfected, and taught (Merryman, 1985: 2).
Furthermore, the models have been historically shaped by different schools of economic
thought, each with its own theoretical core concepts and principles, as well as its own
vocabulary, values and conceptual structures (Gerber, 1998: x). Different dogmatic
foundations have configured different priorities in the enforcement of the competition
laws.

The EC/EU model is generally associated with economic fairness and public market
intervention, serving the purpose of creating an integrated common market (Sjostrom,
1998: 1). The US model, in contrast, tends to be associated with a laissez-faire approach
and fierce competition, giving primacy to market forces in the allocation of resources and
production factors (ibid). Accordingly, the EC/EU model would lead to a gentlemanlytype of competition, whereas the US model encouraged a more Darwinian-type of
competition (Monti, 2004e: 4). As will be demonstrated below, these differences manifest
themselves in the prosecution of economic concentrations, in particular monopoly conduct,
and the prosecution of cartels.

2.1 Competition Laws and Anticompetitive Conduct in General

As a part of the wider regulatory body of the state-market organisation, competition laws
commonly prohibit a range of core activities, including collective or unilateral conduct
aimed at restricting or eliminating competition between companies in a given marketplace.
Collective conduct presumes an agreement among companies, which can be signed either
on paper, or take the form of a direct, tacit, or indirect understanding. One can distinguish
further between horizontal and vertical agreements. Horizontal agreements concern
agreements between direct competitors of the same product market. Vertical agreements
concern agreements or mergers between companies operating at different levels of the same

44

production or distribution chain, such as between suppliers, subcontractors, retailers, and

distributors, i.e. companies, which are not direct competitors of each other. Depending on
the interpretation, horizontal and vertical agreements could be conceived as a cartel. Cartel
practices often constitute the most straightforward category for prohibitions. They generally
include agreements on price fixing, output limitation, market sharing, the division of
territories or customers, boycotts, and different forms of bid rigging, i.e. agreements among
horizontal competitors as to who will submit the winning bid for a contract in a competitive
bidding. Cartels can effect barriers to entry and thereby foreclose other competitors. Often,
the concept of collusion is used interchangeably with that of a cartel. Collusion, however,
can also refer specifically to individual and tacit practices by companies that lead to higher
prices, restricted output, and higher profits, yet in recognition of the interdependence with
competitors and the jointly exercised market power (European Union, 2003). An example
of a collusive practice would be predatory pricing: pricing a product below its production
costs in order to expel competitors from the market. Vertical agreements can also fall into
the category of cartels or collusive practices. Examples are exclusive deals, tying contracts,
i.e. agreements between buyers and sellers that bind buyers to purchase one or more
products in addition to the product in which they are mainly interested. Similarly, resale
price maintenance, where a seller agrees with a buyer on the price at which the product will
be resold, sometimes also referred to as vertical price fixing, can fall into this category.

Unilateral conduct can result further in anticompetitive conduct, such as an attempt by a

company to create a dominant market position or a monopoly position. A dominant
market position can be the result of natural growth of market power or of acts of
concentration. Acts of concentration in turn refer to mergers and acquisitions (M&As), or
what are also indicated as takeovers again all notions that are often used
interchangeably. The more generic term merger refers to a process in which two
previously separate enterprises become one legal entity, which are not to be dissolved
again in the future. In the case of stockmarket-listed companies, the terms acquisition
and takeover are commonly applied to refer to combinations in which those in control,
i.e. management and/or shareholders, acquire ownership or control of another company.
Such combinations can be friendly or hostile in nature, depending on whether they are
based on a mutual consent or the absence thereof. Acts of concentration through mergers
and acquisitions are always a double-edged process: merging parties may profit from
synergy effects, such as higher profits resulting from economies of scale, increased market

45

shares, product diversification, or reduced taxes. At the same time, M&As reduce the
number of competitors and create a situation of concentrated market power, which
eventually may lead to market dominance, or a monopoly position. This carries the risk of
foreclosing market access to newcomers or expelling competitors from the market. In a
situation of reduced competition, companies may ask higher prices in order to increase
revenues. Moreover, they may refrain from investing in product innovation, all to the
detriment of consumers. In addition, as concentration activities often generate
restructuring measures and the closure of duplicate divisions, they have an impact on the
internal employment structure, such as changes in the company board and reductions in
the overall employment.

Part I: The European Competition Model

Competition laws have evolved as one of the most prominent policy areas within the EU.
They form part of the wider regulatory regime that organises European economic
integration. Since their incorporation into the founding Treaty of Rome, the historically
grown particularities of the European competition model were further worked out. EU
competition laws were enriched and specified by a vast amount of detailed regulations,
and an abundance of jurisprudence by the European Courts.

2.2 The Substance of EU Competition Legislation

The European competition model comprises a complex system of substantive laws,
principles of enforcement, and the institutional settings that are responsible for the actual
enforcement of these laws. With regard to the substance of the competition laws, one
needs to distinguish between primary, secondary, and tertiary legislation (see Table 1).
Primary legislation encompasses the laws formulated in the treaties and other agreements
with similar status that were negotiated and finally agreed by the Member State
governments, and where constitutionally required, ratified by national parliaments. In the
founding Treaty of Rome, primary competition legislation is formulated in Articles 81-89,
in Part 3, Title 1, Chapter 3. The most central provisions of the Treaty of the European
Community (TEC) are Article 81 (ex 85), 82 (ex 86), 86 (ex 90), and 87 (ex 92) (see
Figure 1). Whereas Article 81 and 82 address private enterprises (cartels and other
restrictive business practices, and the abuse of dominance), Article 86 on public

46

enterprises, and 87 on state aid apply to the Member States. Of the remaining Articles,
Article 83 provides a basis for secondary legislation, Article 84 outlines conditions for
temporary enforcement, and Article 85 specifies the Commissions enforcement powers.

The substantive treaty articles were bound to general and abstract legislation, which left
ample room for interpretation. Over time, more detailed regulatory frameworks
complemented the substantive laws. This secondary legislation takes the form of
regulations, directives, and decisions. In addition, tertiary legislation in the form of case
law produced by the European courts, the European Court of Justice (ECJ), and from
1989 onwards also by the Court of First Instance (CFI) complemented the treaty
legislation. Given the strong constitutional character of the treaties, secondary and tertiary
legislation needs to be in accordance with the treaty articles. In addition, Notices and
Guidelines, as well as Best Practice Guidelines also provide a basis for the interpretation
of the laws and regulations.
Figure 1: The Three Pillars of EC/EU Competition Law

2.2.1 Article 81 and Article 82

Article 81 entails the prohibition of anticompetitive agreements and practices, notably
cartels and other collusive business behaviour. It specifically refers to all agreements
between enterprises and concerted practices which may affect trade between Member
States and which have as their object or effect the prevention, restriction or distortion of
competition within the common market (Article 81(1)). Such restrictive intercompany
agreements can include price-fixing, quota-fixing, as well as market-sharing and marketallocation agreements between direct competitors, generally referred to as horizontal

47

agreements, as well as agreements between companies involved in the different stages of

the production and distribution process, referred to as vertical agreements.

Article 82 prohibits any abuse by one or more enterprises of a dominant position within
the common market or in a substantial part of it in so far as it may affect trade between
Member States. This means that no company should distort competition by holding a
dominant position. Article 82 is sometimes also referred to as the EUs antimonopoly law.
This is slightly misleading because it is not prohibited to hold a dominant market position,
but rather to abuse such a position. In that sense, the European competition model does
not fight monopolies or oligopolies, even though Article 82 might give this impression.
Nonetheless, Article 82 reaches further than the antimonopoly law embedded in Section
Two of the US Sherman Act or the Clayton Act (see Part II), which prohibits attempts to
monopolise. Abusive dominant behaviour generally includes unilateral or bilateral
conduct that purports to disadvantage other market players. It can concern the application
of dissimilar conditions to equivalent transactions with other trading partners, such as
discriminatory purchases or prices or tied-selling agreements, i.e. the selling of a product
that is tied to another, but which the buyer does not want to purchase (McGowan, 1996:
14). Moreover, it can also concern the limitation of production in order to create scarcity
in a market, which in turn allows prices to be raised (ibid). The Commission and the
European Courts have interpreted the concept of an abuse of a dominant market position
differently at different times, partly because market dominance of a market player was
defined in relative terms with regard to other market players. In certain cases, a company
holding market shares between 20-40% was considered dominant. At the same time there
were rulings in which market shares of 50% and 60%, and occasionally even 80% were
still allowed (Schmitz, 2002: 558). As definitions on relevant product markets are
notoriously difficult to establish, the Commission has enjoyed much scope in the
interpretation of Article 82. Companies have sought to take advantage of this and to lobby
for favourable treatment. Nonetheless, market shares above 40% are generally considered
an indicator of dominance. US jurisprudence, in contrast, established market shares of
70% to indicate monopoly power (cf. Kim and Hutton, 2006). In other words, by
comparison, US antitrust law enforcement is far more tolerant towards large companies.
There is no equivalent of Article 82 in US law. Article 81 on the prohibition of cartels,
however, was formulated in the line of the US antitrust provisions. As will be illustrated in
the next section, that EC competition laws exceed the regulatory scope of those in the US

48

can also be seen from Article 87-89 (ex 92-94) on the control of state aid policies, which
in the US Federal context was never an issue at all.

2.2.2 Article 86 and Article 87

Article 86 entrusted the Commission with the power to control public enterprises that
were granted special or exclusive rights by the Member States, with the exception of
enterprises that provided services of general economic interest. The article addresses
nationalised industries and public monopolies, such as the public utility sector, including
energy, transport, telecommunication, and water. Based on Article 86(3), the Commission
could adopt directives and decisions in individual cases, which require Member States to
demonopolise or privatise public enterprises. Article 87 (ex 92) prohibits state aid that
may distort competition and intra-community trade. During the first two decades, Article
87 was hardly enforced. From the mid-1980s on, however, it became one of the most
prominent pillars of EC competition law enforcement (see Chapter 5). The remaining
Articles 83, 84 and 85 further specify the competences of the Commission, the Council, as
well as Member State competition authorities in the application of EC competition law.

2.2.3 The Merger Regulation

In addition to Article 81 and 82 of the treaties, the Council adopted the Merger Regulation
4064/89 in December 1989, now replaced by Council Regulation (EC) No 139/2004 and
Implementing Commission Regulation (EC) No. 802/2004 (see Chapter 5 and 8). The
regulation provided the Commission with the legal armoury to control concentration
activities, such as mergers and acquisitions (M&As) or structural joint ventures, which
create or strengthen a dominant market position impeding competition. Prior to the
introduction of the merger regulation, the Commission occasionally applied Article 81 and
82 to control economic concentrations. However, it could only rule over concentrations
after they had been completed (see Chapter 5). The regulation applies to acts of
concentration between companies of a Community-dimension, measured in terms of
turnover thresholds. Concentrations that fall into this category involve companies that
generate a combined aggregate worldwide turnover above 5 billion, or where at least
two of the companies have an aggregate turnover above 250 million in the EU.
Excluded are companies that generate more than two thirds of their aggregate EU-wide

49

turnover within a single Member State. The turnover thresholds provide for a one-stop
shop for mergers. This implies that the Commission enjoys exclusive control of
Community-dimension mergers. Multiple merger reviews by national competition
authorities (NCAs) were thereby ruled out. The Merger Regulation further entails
procedural requirements, deadlines, and hearing rights. It requires all companies involved
in a concentration meeting the turnover threshold criteria to notify their endeavours to the
Commission in advance.
Table 1: Sources of EU Competition Law

50

2.3 The Peculiarities of Enforcement of EC/EU Competition Laws

2.3.1 The Two-Tier Enforcement Regime
Competition law enforcement in the EU builds on a system of multilayered jurisdictions, in
which the supranational EU level and the national competition regimes of the 27 Member
States coexist next to each other. Germany and the UK were the first European countries to
adopt competition laws (see Chapter 3). The German competition law and enforcement
regime served as a reference point for the establishment of the EC competition regime.
This in turn provided a reference point for most Member State competition regimes, which
were emerging gradually from the 1950s onwards. According to Harding and Joshua
(2003: 99), the German competition model evolved into the European norm, travelling
first to the EC and then in due course back to other national systems from there. In the
Member States where a national tradition of competition policy had long been absent, such
as Italy, Ireland and Sweden, the competition regimes were strongly orientated towards the
EC model, and therefore, indirectly on the German competition laws and practices (Eyre
and Lodge, 2000: 65; see also Grossekettler, 1996).

Most of the Southern Member States introduced competition laws in the mid-1980s,
generally after they joined the EC. Italy, however, as one of the founding EC Members,
constitutes an exception. Powerful industrial opposition could block the enactment of
competition laws until 1990 (Gerber, 1998: 406-410). When Italy adopted its competition
statute, the EC-level Article 81, with the exemption regime of Article 81(3), as well as
Article 82, and the merger law, together served as a template (ibid). Similarly, in the
French tradition of dirigisme and planification, competition laws had long played a
subordinate role. They barely had an identity before the mid-1980s: they were constituted
by a nameless collection of different sets of norms and sanctioning devices, which focused
foremost on price controls. Industrial policy, in contrast, occupied a central place.
Moreover, the French enforcement institutions for competition law were rather forceless.
Only after the 1986 reform did competition control achieve a higher standing in France.
German competition experts assisted their French colleagues in establishing a central and
independent enforcement institution, the Conseil de la Concurrence and with drafting new
legislation. As a result, the French and German legislations now look very similar (ibid:
404). However, the national competition regimes of the EC Member States are not entirely

51

identical.4 They vary in terms of: the regulatory scope and content of the laws, the
enforcement mechanisms, the degree of discretional autonomy enjoyed by the competition
authorities, the institutional resources invested, as well as the legal and economic
philosophies that underpin the enforcement practices.5 As a result of an enhanced pace of
economic integration over the past two decades, many national competition regimes have
adjusted to that of the EC (Gerber, 1998: 224; cf. Drahos, 2001).

The two-tier system of EC/EU and Member State competition law enforcement is similar
to the US Federal system, in which the Federal Trade Commission (FTC) and the
Department of Justice (DoJ) complement State-level antitrust statutes and enforcement
agencies. Depending on the scope of anticompetitive practices, either Community law or
Member State law is applied. The distribution of the enforcement powers follows the logic
that the best-placed authority should handle a competition complaint, as required by the
European subsidiarity principle outlined in Article 5 (TEC). The European Commission, as
a supranational competition authority, has exclusive powers over a range of areas.
Community law usually applies to anticompetitive conduct with a significant cross-border
dimension that is if trade and competition between the Member States is affected. In all
other cases, Member State law applies. Nevertheless, NCAs could apply parts of Article 81
and 82. Prior to 2004, they could not grant exemption as ruled under Article 81(3), which
provided little incentive to NCAs to cooperate with the Commission in the enforcement of
EC competition law (Jones and Levin, 2003: 13).

2.3.2 EC/EU Competition Laws in the Continental Civil Law Tradition

Regulatory approaches in Western Europe tend to be rather informal, cooperative, and
opaque, while relying less on the involvement of lawyers and courts (Kelemen, 2007: 3).
Regulators are generally free to pursue informal means of achieving regulatory objectives,
with courts rarely challenging their decisions (ibid). In the Continental European civil law
tradition, competition laws generally form part of public administrative law, and rely on a
regulatory approach. Prevalent in the civil law culture are reasoning according to legal

A detailed discussion on the heterogeneity of Member States competition regimes is beyond the remit of
this chapter. Instead, the focus is on a few general commonalities that allow for a summary, in broad terms,
of the European competition model.
5
For example, Greece adopted the first general competition law in 1977 as part of the preparatory program
for acquiring EC membership. Until far into the 1990s, competition law enforcement enjoyed only low
priority. Officials at the Greek competition authorities used to work only part-time.

52

categories, and resolving problems by a literal interpretation of the statutes. As Monti

(2007: 80) states, this does however, not mean that legal reasoning cannot be adventurous,
on the contrary. A central feature of the civil law tradition is the clause-centric approach,
according to which existing laws tend to be further codified by another law (Slot, 2004:
452). In the setting of the EU, for example, where competition laws are enforced largely in
an administrative manner, the Commission can issue regulations, directive, notices, or
legal guidelines. Another central feature is the bureaucratic procedure of ex ante
authorisation, according to which companies notify planned commercial transactions, such
as mergers and acquisitions and intercompany agreements.
The legal notion ex ante derives from the Latin saying ex ante facto and refers to laws that
are enacted before a particular transaction takes place. Conversely, the notion ex post
derives from ex post facto and refers to a situation in which laws are enacted after the
conduct has occurred, generally categorised as retrospective law in which a violation of
the rule of law is assessed after the deed. Ex post implies that a corporation is considered
innocent until proven guilty. Due to the administrative character of competition law
enforcement in Europe, ex post enforcement by courts and private litigants is traditionally
far less important. Thus, judges tend to be equipped with limited powers to interpret legal
statutes (Hwang, 2004: 114). This does however not imply that courts do not play a role at
all. Strictly speaking, what here is identified as the European model, was always, in some
form, a hybrid of a civil law administrative control model and common law court model
(Gavil et al., 2002: 54). Judicial precedence in the form of court rulings played an
increasingly important role in the interpretation of EU competition law. The European
courts were increasingly involved due to appeals by companies against the Commissions
decisions. Nevertheless, to date, the administrative part of EU competition law
enforcement prevailed over the judicial enforcement components (Gerber, 1998: 10).

2.3.3 The Integrated Agency Model and the

Extraordinary Powers of the European Commission
Competition law enforcement in the EU polity constitutes a patent case of what
Trebilcock and Iacobucci (2002) identified as the integrated agency model: the
Commissions DG IV, which after Romano Prodis reorganisation in September 1999
was termed the DG Competition, is equipped with far-reaching discretionary executive

53

powers. In fact, there is no comparable first pillar policy area, in which the Commission
enjoys similar wide-ranging powers. Whereas in other areas, the Commission usually sets
the agenda for the Council and the European Parliament on what to decide, in the field of
competition policy, it can act as an investigator, prosecutor, judge, jury, and executioner
in one, unless its decisions get challenged at the European Courts. Even though the
Commission takes important decisions as a collective in the College of Commissioners,
due to the technicalities that accompany competition law enforcement, it provides
considerable leeway in decision making. The Commissions DG Competition fulfils a key
leadership role in the daily enforcement of competition laws. It can investigate
anticompetitive conduct upon its own initiative (i.e. ex officio); it can take action based on
a complaint, or, on the ex ante notification regime. It can prosecute anticompetitive
conduct by stopping M&As, a commercial intercompany agreement, or a unilateral
corporate conduct. It can request modifications of a notified proposal, or even requiring
the break up of a conglomerate and force it to sell some of its divisions (Bannerman,
2002: 8). In the cases of non-compliance, it can sanction companies by the imposition of
fines up to 10% of a companys annual turnover. Even though the Commission has to
elucidate its decision, it does not need to give meticulous reasons for why it allowed or
prohibited a deal. Companies disagreeing with the Commissions decisions and
procedures can address the European Courts in Luxembourg, the CFI and the ECJ.

In addition, the Commission is also entrusted with considerable legislative powers.

Similarly to the Council, it can issue exemption regulations for cases falling under Article
81(3), a right established by the Council Regulation 19/65. The Commission can thereby
formulate binding regulations for companies. The right to enact autonomous legislation is
unique. The Commission does not have to accommodate other Community institutions,
such as the European Parliament (EP) or the Council. Nor does it have to account for a
particular decision, as is the case in the US or in the UK (cf. Cini, 2003). Moreover, the
Commission can also issue directives under Article 86(3) requiring the privatisation or
liberalisation of public enterprises, and on the basis of Article 87, intervene in state aid
granted by Member State governments. This particularly strong position of the
Commissions DG Competition is also reflected by the fact that, over decades, it was
located in a separate building, which was hermetically sealed to outsiders for data
protection reasons (i.e. companies under investigation share highly confidential
information and fear economic espionage. In 2004, the DG Competition joined the other

54

Commission DGs in the renovated Berlaymont, the Commissions headquarter.

Nonetheless, the special position of the DG Competition remains. Additional security
ports make it impossible for non-authorised officials to physically access the DG.

The issuance of regulations and directives build up cumulatively in number and scope
over time. It follows that the Commission could exert considerable influence on the future
course of competition law enforcement. The European Parliament, in particular its
Committee on Economic and Monetary Affairs, can try to exert influence by commenting
on the Commissions Annual Competition Policy Report. The Commission, however, is
not obliged to follow the EPs report, which renders parliamentary influence extremely
weak. Lobbyists, nonetheless, often target the Committees rapporteur, who scrutinises
the work of the Commission in competition matters (Wilks and McGowan, 1996: 240).
Furthermore, the Commission is not respond to voters preferences and electoral results.
The combination of these competences renders competition policy a unique field of
Commission power. As Competition Commissioner Frans Andriessen remarked, the
Commission is not dependent on the reluctance or inability of the Council of Ministers to
reach decisions on proposals, which it has put forward, and takes such decisions virtually
every week (Andriessen, 1983b: 5). The Commissions far-reaching discretionary
regulatory powers were further enhanced by the general and ambiguous notions within
which EC competition laws were framed, as well as the absence of a detailed analytical
framework specifying how competition laws should be enforced in practice. For example,
the notion if trade between the Member States is affected, which specifies which
anticompetitive conduct falls under Article 81 and 82, and hence, under the authority of
the Commission, provided the Commission, in principle, with a carte blanche in the
interpretation of competition laws, although it also needed to take into account the
possible interference of the Courts. On the one hand, this led to fierce criticism by
business as it rendered EC competition law enforcement highly ambiguous and uncertain.
On the other hand, the absence of a clear-cut, rule-driven enforcement also provided a
welcome avenue for corporate lobbying.

55

2.4 The Ex Ante Administrative Public Control Regime and the Possibility of
Exemptions for Commercial Intercompany Agreements
The EC/EU competition model entails an ex ante administrative public control regime,
which was designed to prevent, rather than to prosecute anticompetitive conduct. It builds
on a notification regime, according to which the parties give notice to a public authority
and ask permission prior to concluding a transaction. The notification procedure follows
the logic that everything not permitted is forbidden. Most European competition regimes
reveal this feature to some extent. Austria, Belgium, Denmark, Finland, France, the
Netherlands, Norway, and Sweden can be subsumed in this category (Gerber, 1998: 173).
In the EC/EU competition model, notifications are required for all three pillars of
competition law, i.e. agreements falling under Article 81 (until the 2004 reform, see
Chapter 8), for planned mergers above a certain turnover threshold (since 1989, see
Chapter 5), as well as state aid projects intended by governments of the Member States.
Article 82 and 86 constitute an exception. In all other cases, companies, and in the case of
state aid, the Member State governments have to announce their plans to the College of
Commissioners. The Commissions DG Competition reviews the received notifications in
an administrative manner, which implies that most cases are settled, rather than litigated ex
post by courts (Harding and Joshua, 2003: 111). Once a transaction is notified, it is
automatically legally immune from prosecution by third parties. This renders the ex ante
notification and authorisation a benign, safe-haven procedure for companies. Although
there is no certainty with regard to the Commissions final decision on a notified case,
companies, as well as Member States in the case of state aid, can always ask the
Commission for permission without having anything to lose. As former Competition
Commissioner Frans Andriessen pointed out: business representatives would be better off
asking twice to avoid to go astray (1983c).

The benign notification and authorisation procedure created a situation in which

jurisprudence in interpreting the loosely formulated competition laws was long absent. The
Commission had a monopoly over enforcement, which meant that private enforcement
never became a widely applied practice. Private enforcement entails the application of
competition law in civil disputes before the courts and implies that private actors can
litigate observed anticompetitive conduct before the courts as complementary to public
antitrust enforcement (Commission 2005b: 4). Although private enforcement of EU
competition laws was always possible, in Europe public authorities enforced 95% of the

56

competition cases. Only in 5% of the cases did private actors take the initiative to bring an
action to court (Kemper, 2004: 9). Non-compliance with the notification regime or with the
decisions of the Commission was punished by declaring a transaction invalid or by
levying financial fines. Hard measures in the form of criminal sanctions enforced upon
individuals are absent at the EU, and in most Member States (Gerber, 1998: 175).
Individuals could be fined in Germany, Denmark, Greece, Spain, France, Ireland,
Luxembourg and Austria and in five of these countries, i.e. Germany, Austria, France,
Ireland, Luxembourg, individuals could even face imprisonment (Gauer, 2002: 11).
Nonetheless, criminal sanctions were seldom enforced.

Regulation 17 established the procedural framework for the application of Article 81 and
82 (TEU). As far as Article 81 is concerned, it introduced a system of notification for
commercial agreements falling under Article 81 (1). Companies meeting the Communitydimension turnover threshold had to notify all sorts of envisaged commercial intercompany
agreements and cooperative business practices to the Commission in advance (see Figure
2). Commercial intercompany agreements embrace all sorts of contracts other than fullblown mergers and acquisitions (M&As), although the boundaries between intercompany
agreements and mergers and acquisitions are often blurred. They can take place between
direct competitors (horizontal agreements) or companies involved in the different stages of
the production, distribution, or marketing process (vertical agreements). Examples are
production and R&D joint ventures, joint distribution, marketing and sales agreements,
(patent) licensing and franchising contracts, specialisation agreements, information
exchange and other cooperative activities. They can also integrate more structural longterm business objectives, or take the form of equity joint ventures, involve equity swaps or
minority holdings (Ullrich, 2003: 219).

Once notified, the Commission reviewed each case and controlled whether the intended
deal had the object or the effect of prevention, restriction or distortion of competition
within the common market as spelled out in Article 81(1). The Commission could either
prohibit or allow the deal, or grant exemptions. Based on Article 81(2), it could declare all
agreements prohibited by Article 81(1) null and void. Based on the conditions set out in
Article 81(3), it could grant exemptions on the basis of macroeconomic objectives.
Exemptions were justified as long as amongst others the intended deal promoted technical
or economic progress, or improved the production or distribution of goods, or as long as

57

it allowed consumers a fair share of the resulting benefit. Furthermore, the agreement
should not go beyond what is essential to attain those objectives and competition should
not be substantially eliminated (see Article 81(3) TEC). Article 9(1) of Regulation 17
stipulated that the Commission was the only instance that could authorise exemptions. The
Commission could grant individual exemptions to commercial agreements that in principle
were prohibited either on a case-by-case basis, or in the form of block exemptions. Block
exemption specified whole groups or categories of types or sector-specific agreements,
which were categorically freed from prosecution, i.e. not considered anticompetitive. They
took the form of regulations, which could be issued by the Commission, either without the
approval of the Council, or by the Council after a Commission proposal. Companies
disagreeing with the Commissions decision could file a complaint at the European courts
based on Article 230. Over time, the exemption regime came to cover a broad range of
agreements: vertical agreements, R&D agreements, specialisation and standardisation
agreements, servicing arrangements, technology transfer agreements, as well as specific
agreements in the motor vehicle distribution sector, the maritime and air transport sectors
and the insurance sector (Cini and McGowan, 1998: 98). It follows that, because of the
cumulative character of competition law enforcement, it became ever more tolerant
towards intercompany agreements over time.
Figure 2: The Centralised ex-ante Administrative Notification Regime of Regulation 17

The ex ante notification requirement only concerned companies with a Community

dimension. Based on the de minimis rule (OJ, 2001: 13-5), restrictions to competition by
companies with an aggregate market share below a certain threshold were considered to be
of minor importance and not to appreciably restrict competition under Article 81(1) of
the Treaty establishing the European Community. All exceptions that cannot benefit from
this rule are are outlined in the Commission Notice on Agreements of Minor Importance

58

(OJ C 368, 22.12.2001). Small and medium-sized enterprises (SMEs) anticipating the
conclusion of an intercompany agreement were usually excluded, because their actions
were assumed not to affect trade and competition within the Common Market. A company
is considered small or medium-sized if the annual turnover lies below 40 million, or if
the balance sheet is below 27 million, and if it employs a staff of no more than 250
people (Commission Recommendation of April 03 in OJ, 1996: 4).
The administrative ex ante public control model reflects an institutional artefact of the
more generic Rhenish or Continental European coordinated variety of capitalism (cf.
Wigger and Nlke, 2007).6 The Rhenish variety, or the coordinated market economy
model, is still the most widespread variant in the EU, not only because of the weight of the
German economy, but also because most of the old EU-15 (with the notable exception of
United Kingdom) fall into this variety (Hall and Soskice, 2001: 19). The central
characteristics of this variety are: a fairly balanced and consensual relationship between
labour and capital, strong employee involvement, a corporate governance regime of codetermination, a supporting role of the state, and the availability of patient capital provided
by major banks (Hausbanken), or internally generated funds. These features have been
conducive to a relatively long-term perspective with regard to the economic wellbeing of
firms. Stable ownership and control structures have provided companies with considerable
protection against hostile takeovers, which has particularly benefited SMEs, all factors
supportive to long-term investment strategies in human resource development, high skills,
and quality products.
The administrative ex ante public control model of the EU closely reflects the basic
institutions of the Rhenish model of capitalist organisation. It draws on the competition law
enforcement institutions of Germany, which constitutes a patent case of the Rhenish
model. The notification regime and the possibilities for exemptions created the necessary
flexibility in realising the Common Market. It provided the Commission with a market
interventionist tool to achieve the long-term goal of a balanced market structure. The basic
idea was to control the market and to withhold companies from engaging in harmful
anticompetitive practices. Whenever the Commission considered the overall benefits of an
anticompetitive conduct to be greater than its restraints on competition, it could allow a
deal, or declare entire categories of intercompany collaboration acceptable, or even
6

This sections draws to some extent on Wigger and Nlke (2007).

59

desirable. In other words, based on the notifications and their evaluations, the Commission
could distinguish between good or bad cartels and good or bad business practices.
The loosely defined conditions for exemptions provided ample scope for pursuing a multigoal approach in the enforcement of competition laws. It allowed for tailor-made decisions
with regard to industrial sectors or for sector-specific crisis management in times of
economic recession. This was the case in the 1970s, when the Commission allowed crisis
cartels and temporary government subsidies to rescue industrial sectors in recession, such
as coal and steel, sugar, the motor vehicle or shipbuilding industry (see Chapter 4).
Furthermore, the Commission could create incentives for corporate entities to share
economic risks in developing new products and technologies, engage in technological
transfers, and set product standards (Hall and Soskice, 2001: 17-21). This is exemplified by
the block exemption regulations for intercompany R&D cooperation (Regulation 418/85),
technology transfer (Regulation 240/96), specialisation (Regulation 417/85), and
standardisation (Horizontal Guidelines).

Rather than focusing on more narrowly defined competition effects, such as innovation,
efficiency, and lower prices for consumers, the Commission could enforce competition
laws as a macroeconomic market-interventionist tool. Referring to Article 3(1) (TEC),
which declares the strengthening of the competitiveness of the European industry a central
Community goal, it could focus on broader policy objectives in its decision making, such
as: favourable treatment of SMEs, employment and environmental considerations, broader
trade and industrial policy goals, as well as the more general promotion of market
integration and cohesion. The label cartel agreement did not apply as long as the
Commission sustained its decision with reference to an improvement of production and
distribution of goods, or technical or economic progress as ruled under Article 81(3). The
exemption regime thereby reflects the continuation of a tradition, which respected close
links of loyalty between suppliers and their customers, manufacturers and their
distributors, rather than the free play of competition (Goyder, 1998: 68). The exemption
regime introduced a legal possibility for excluding certain intercompany agreements from
competition, often for the sake of competition, or as Chapter 4 argues, also for the sake of a
neomercantilist strategy to make European corporations fit for competition in the world
market.
Placed in the broader historical context of capitalist development in Europe, the ex ante
public control model reflects the macroeconomic policy aspect of the broader embedded

60

liberalism bargain that lasted from postwar Europe to the late 1970s (see Chapter 4 for a
more detailed account). The overwhelmingly administrative character of the ex ante
notification authorisation practice, in combination with the generous exemption regime,
provided the European business community with a high degree of public support in the
pursuance of long-term strategies. The legal immunity from prosecution resulting from the
notification procedure provided companies with a safe-haven procedure in doing business.
It became a conventional practice to notify commercial agreements falling under Article
81, amounting to hundreds of cases per year (cf. Hwang, 2004). Moreover, the ex ante
notification regime also endowed companies with an avenue for lobbying. It could use the
vagueness of the legal devices to persuade the Commission to take a favourable decision in
their case. Usually, contacts between Commission officials and corporate managers
increased, particularly in the negotiation of exemptions.
As will be outlined in the next section, the ex ante public control model and in particular
the institutionalisation of a proactive powerful public market surveillance institution with
wide-ranging competencies, namely the Commission, reflects in many ways the legacy of
ordoliberals of the Freiburg School, who developed a theory of comprehensive
competition control in the 1930s.

2.5 Schools of Economic Thought: The Political Project of the Freiburg School
The introduction of competition laws in Germany, and later in the EEC, was informed by
the ideas of a group of scholars from the Freiburg University in Germany: the ordoliberals.
Their ideological positions and theories influenced a range of German politicians and
academics alike, who were involved in the building of economic institutions and the
formulation of policies in the postwar period. Although the overall influence on economic
regulatory policies that draws on the intellectual work of ordoliberals has waned since the
1960s, ordoliberal dogmas continued to have a remarkable stronghold in the field of EC
competition policy during the first decades of its existence (cf. Budzinski, 2003; Djelic,
1998; Gerber, 1998; Hlscher and Stephan, 2004; Monti, 2007: 79-82). References to
ordoliberal influence in the building of the EC/EU competition model often remain at the
margins in the competition policy literature, thus concealing the ordoliberal manifestation
in the evolution of supranational competition policy. Often, ordoliberals are merely
indicated as the Germans, who were obsessed with reproducing the German model and

61

the German virtues of competition policy at European level (Wilks and McGowan, 1995:
260). The parochial role of ordoliberal thinking in the history of EU competition policy
provided a philosophical framework for a balanced and flexible interventionist strategy in
the administration of anticompetitive conduct. The multi-goal and long-term orientation of
the ordoliberal understanding of competition created a strong role for a politically
independent competition authority in shaping the marketplace. Nonetheless, the regulatory
practice and policy formulation of EC competition law enforcement was far from a diligent
translation of the economic theory promoted by ordoliberals from the Freiburg School.
Had the founding fathers been taken seriously in the aftermath of the War, there would be
no large corporations in the Europe of today.

2.5.1 The Debates of the Founding Fathers: Organising Capitalism

and the Need for an Economic Constitution
In the late 1920s and early 1930s, the economist Walter Eucken (1891-1950) and the
lawyers Franz Bhm (1895-1977) and Hans Grossman-Drth (1894-1944) came together
at the University of Freiburg. With the support of their scientific assistants and friends in
exile, Alexander Rstow (1885-1963) and Wilhelm Rpke (1899-1966), they developed
ideas on how to reconfigure the institutional foundations of German society. The
intellectual work of the German ordoliberals shared a clear vocation: as the term
ordoliberalism already suggests, they sought to establish Ordnung (order). This was a
reaction to the political turmoil during the fourteen years of the Weimar Republic, the
Great Depression, and later, the excesses of the totalitarian Nazi regime. Partially due to a
political climate that traditionally welcomed liberal ideas, but probably also because of its
geographical location at the periphery of Germany, the Freiburg University evolved as a
hotchpotch for intellectual resistance to the Nazi regime.7 As their ideas were considered
highly controversial, the development of their ideas took shape in secret. Some Freiburg
scholars were even imprisoned, others dismissed from the University or sent into exile
(Gerber, 1998: 232-235).8

Franz Bhm and Walter Eucken also participated in the Freiburger Kreise, a resistance group of
intellectuals that became famous for their ideas on how to rebuild German society after the war (Gerber,
1998: 235).
8
Alexander Rstow and Wilhelm Rpke eventually left Germany, whereas Hans Grossmann-Drth had to go
to the Wehrmacht, where he died in 1944 (cf. Joerges, 2004).
7

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Although the Freiburg scholars did not hold identical views, the endeavours of the
founding fathers of ordoliberalism, nonetheless, had a strong programmatic mission. They
signed the Ordo Manifesto of 1936 and entitled the first of their jointly edited volumes of
the series Ordnung der Wirtschaft: Our Task (Vanberg, 2004: 1). They launched an
academic journal called ORDO, which became the most important forum from the 1950s
onwards to promote their political views. Ordoliberals sought to make their ideas
accessible to a broader public by means of books, pamphlets, and newspaper articles. The
Frankfurter Allgemeine Zeitung in particular sympathised with ordoliberal ideas. For
example, Leonhard Miksch, an outspoken adherent of ordoliberalism, managed the
economic policy section and published many articles until the Nazis forbade the newspaper
in 1943. After the war, when the newspaper was re-established, ordoliberals occupied
central positions at the newspaper (Gerber, 1998: 258). This effective publishing strategy
allowed ordoliberals to approach both the intellectual and political elite, as well as the
wider public (cf. Commun, 2004).

What ordoliberals had in common was that they were all essentially market liberal in
orientation. They envisioned, however, a particular type of liberal market economy. As a
point of departure, they criticised the 19th century economic theorists that followed the
tradition of Adam Smiths laissez-faire market capitalism, which reduced the role of state
to a night-watchman function. Bhm noted in this respect, that even though a market free
from state intervention may be free, it is not ordered (Bhm, 1937: 107). Ordoliberals
anticipated bringing forth a more comprehensive view on society and markets, by
exceeding the scope of mere economics and law in their theories. They criticised the
neoclassical liberal tradition for perceiving the economic in isolation of the political and
the social (Gerber, 1998: 237). The narrow conceptions and the basic institutions
promoted by neoclassic liberalism, i.e. contractual freedom, private property and free trade,
as well as the self-regulatory forces of the free-market play, were not considered sufficient
to advance societal virtues such as honesty, incorruptibility, considerateness, selfdiscipline and fairness (Schller, 2005). The social, democratic principles, and humanist
values occupied a central place in their work. In the words of Eucken, everything is
socially important and social security and social justice should be the greatest concerns of
our time (in Schlecht, 1989: 303). Similarly, Rpke claimed not to decouple the freemarket economy from societal, political, and moral spheres, but to embed it in a frame of
economic and social policy, which beyond the market also protects the feeble, curbs the

63

self-indulgent, and curtails the negative spin-offs of economic power. A market economy,
in his view, was a necessary but not a sufficient prerequisite for a free, wealthy, just and
ordered society (in Borth et al., 1988: 218).

The more moderate economic liberalism promoted by the Freiburg School can be traced
back to the broader intellectual discourses of that time. The early work of ordoliberals
appeared in the Great Depression, a time of national protectionism, and a general
widespread discrediting of liberal ideas. John Maynard Keynes, for example, published one
of his first essays The End of Laissez-Faire (1926), and started to promote state-led
countercyclical demand management. At the same time, the critical ideas of the first
Frankfurt School on the political economy were thriving. Against this backdrop, Eucken
published a book on structural changes in the state and the crisis of capitalism, entitled
Staatliche Strukturwandlungen und die Krise des Kapitalismus (1932).

Ordoliberals expected the state to play a strong role and to act as guarantor of social justice
and human functioning of the market. They rejected the neoclassical, utilitarian view that
an aggregate of self-interested private market actors would act for the benefit of the society
as a whole simply by making use of their (economic) freedom. The strong emphasis on the
role of the state among its critics evoked the undertone of ordoliberalism favouring a
highly authoritarian state. Rather than an authoritarian state, ordoliberals advocated the
establishment of an economic constitution, which delineates the role of the state in the
marketplace on the basis of a strictly procedural and rule-oriented liberalism (Gerber,
1998: 237; Vanberg, 2004: 2). An economic constitution, from the ordoliberal point of
view, would complement the political constitution. It would form the basis upon which
fundamental economic institutional choices and substantive market principles could be
derived. This was necessary to guarantee what ordoliberals called an effective degree of
economic and political freedom that was morally justifiable (Gerber, 1998: 241).
According to Eucken, the distinction between form and process was essential: the nature
of state activity should influence the form of the economy, but not amount to state planning
and control of the economic process (Eucken, 1951: 95 in: Goldschmidt, 2004: 2). In his
understanding, the whole economy and its rules, both national and international, needed to
be consciously shaped and reshaped in the democratic process according to humane
principles (1950: 314). The notion of Interdependenz der Ordnungen, the interdependency
of orders, occupied a central place in ordoliberal theorising. In the holistic view of

64

ordoliberals, politics, the rule of law, the state administration, and churches, schools,
business and labour organisations, as well as the media, were all important ordering
institutions for society as an organic whole. Nonetheless, ordoliberals gave primacy to the
economic constitution as an ordering instance of the market, and to economic activity,
which was considered to form the central means by which society could be integrated.
Economic freedom would be a precondition for political freedom, and henceforth
democracy and the economic wellbeing of society as a whole.

2.5.2 The Core of the Ordoliberal Doctrine: A Policed Competition Order

Regulated competition constituted the centrepiece of Ordnungspolitik, the politics of order.
In marked contrast to the self-regulatory markets guided by Adam Smiths (1776)
invisible hand, ordoliberals held the view that unconstrained private economic power
presented a persistent threat to the creation of economic welfare, the cohesion of society,
and, ultimately, democracy. They were strong proponents of the German Mittelstand, the
small and medium-sized enterprises (SMEs) and advocated the maintenance of dispersed
economic, as well as political power. In a free-market situation, SMEs would not survive.
Convinced that once market actors achieve excessive economic power, they would try to
get hold of political power as well, ordoliberals therefore promoted the idea that the
separation of power within the state apparatus also needed to be realised in the realm of the
market. The dense enmeshment of economic and political power in the Weimar Republic
and later the Nazi regime gave the impetus for this conviction. According to Eucken,
therefore, not only the abuses of economic power should be prosecuted, but excessive
economic power in itself (Eucken and Hensel, 1952: 334). The political remedy against
economic power concentration, in the view of ordoliberals, was to make market actors
compete.

Ordoliberals did not expect competition to evolve naturally. Only the careful cultivation of
the visible hand of the state would guarantee a continuously policed competition order
(Budzinski, 2003: 15). As there was no such thing as genuine economic behaviour,
ordoliberals reserved a crucial role for the interventionist arm of the state as the Hter der
Wettbewerbsordnung, the guardian of the competitive market order. All economic
behaviour, ordoliberals claimed, was shaped by political and legal decision making
(Gerber, 1998: 245). Therefore, a politically independent state institution, the competition

65

authority, was considered essential for competitive processes to take place. The
competition authority needed to be politically independent in order to avoid rent-seeking
market players inducing political leaders to go along with their preferences and change the
rules to their benefit. Bhm noted in this regard that a government is constantly faced with
a considerable temptation to meet the contradictory demands of pressure groups who, in
the pursuit of their narrow objectives ignore the common welfare of society (1989: 66).

The mandate of the competition authority, similarly to other state institutions, needed to be
constitutionally determined and subject to the rule of law of a modern Rechtsstaat. The
substantive content of competition laws needed to be formulated by the legislature and
made constitutionally amenable. In this vein, an independent and strong quasi-judicial
authority free from partisan influence would preserve the prerequisites for a balanced and
ordered market structure. The primary task of the competition authority was to establish
the proviso of vollstndiger Wettbewerb, complete competition, a notion that in the
ordoliberal ideal world refers to a state of affairs in which no corporate entity in a market
has the power to coerce the conduct of other firms (Eucken, 1938: Chapter III). Companies
needed to meet in the market as equals and economic exchange needed to take place on a
voluntary basis (Bhm, 1937: 105). A market order of equally matched market players was
deemed a prerequisite for the smooth running of competition. Competitive diversity
would benefit consumers, and the general wider society (Horton and Schmitz, 2002: 4).
Although ordoliberals agreed that complete competition was impossible to achieve in
reality, it should nevertheless constitute a normative reference point. This implied that
excessive private power in the form of monopolies and dominant market positions needed
to be prohibited. In the view of ordoliberals, economic power concentration was not an
indispensable element of a capitalist market economy, but the result of the reluctance of
the state to intervene in the market. According to Eucken, all relevant fields of economic
law, ranging from patent to corporate law, shareholder rights and liability schemes, tax and
trade policy, needed to be subordinated to the maintenance of minimised economic power
(Eucken, 1940 in: Vanberg, 2004: 14). This view also included the idea that shareholders
should not be allowed to hold shares in different companies, as this might lead to limited
competition (see De Long, 1990; Oswalt, 1996).

In the view of Eucken, the monopoly office was as indispensable as the highest court (in
Gerber, 1998: 254). Still, the competition authority should not directly engage with

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microeconomic processes of competition. Euckens colleagues Alexander Rstow (1932)

and Wilhelm Rpke (1942, 1950) elaborated this view further by claiming that liberal
interventions were justified as long as they did not impinge on the free play of supply and
demand, free producer and consumer choice, and free price mechanisms. Ordoliberals,
therefore, largely distanced themselves from Keynesian ideas of macroeconomic steering
by the state. They considered Keynesian ideas too experimental and tentative (Gerber,
1998: 238). Nonetheless, for the sake of establishing an ordoliberal market order, a certain
degree of state intervention in order to curb economic concentrations that hinder the
unfolding of competitive forces was considered justified, regardless of whether a company
had achieved market dominance or a monopoly position through competition with others.
As a company might abuse this position in the future by raising prices and imposing
market barriers for smaller companies, the competition authority needed to intervene.
Thus, competition authorities needed to be empowered to deconcentrate the economy and
to deprive dominant companies of their economic power and split them up into smaller
components. Ordoliberals suggested measuring dominance by the position of the largest
market player in a specific market, rather than relying on a fixed maximum company size.
In addition to curbing economic concentrations, price fixing and market-allocating cartels
also needed to be prohibited in order to arrive at the competitive market ideal. Hans
Grossmann-Drth fiercely condemned the way in which large corporations and cartels
created their own legal rules in order to circumvent societal obligations and state law (cf.
Grossmann-Drth, 1933). Similarly, Franz Bhm published a study (1933) in which he
analysed the ineptness of German cartel law enforcement during his time at the cartel
section of the German Ministry of Economics in 1923, which enforced the first German
cartel law.

Ordoliberals differed in their views about the stringency of competition. Ideally, an ordered
market economy was privilege-free and non-discriminatory. Nonetheless, as fierce
competition could be detrimental, ordoliberals considered certain forms of intercompany
collaboration acceptable (or even desirable). Although in principle Wilhelm Rpke (1994:
172) condemned cartels, he was nevertheless a proponent of allowing exceptions, in
particular if it served the rationalisation, specialisation, or diffusion of technology and
research. He particularly argued that competition should not become a guiding principle
for all spheres of societal organisation (1992: 191).

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The ordoliberal legacy of the EU competition model is reflected by the institutionalisation

of a powerful public enforcement agency that is equipped with wide-ranging enforcement
competencies. It can order the economy and balance the decision making according to
broader political views, such as a particular concern for fair competition, particularly in
terms of protecting small and medium-sized companies.
Table 2: The Central Features of the EC/EU Competition Model

2.5.3 The Continuation of the Ordoliberal Project: Facts and Fiction

Ordoliberalism is sometimes equated with the political programme of Soziale
Marktwirtschaft, social market economy in post-war Germany (cf. Peacock and
Willgerodt, 1989; Vanberg, 2004; Goldschmidt, 2004; Zweynert, 2004). The notion of
social market economy was coined by Alfred Mller-Armack (1901-1978), Professor of
Economics and Cultural Sociology at the University of Mnster and later State Secretary in
the Ministry of Economic Affairs. Although the central propositions of Ordnungspolitik
delivered the intellectual underpinnings, ordoliberalism and social market economy were
not congruent. To put it differently, in the course of the 1950s and 1960s, the social market
economy-formula became increasingly detached from its ordoliberal origins. Similarly to
ordoliberalism, social market economy gave the state a strong role in providing social
welfare. Ordoliberalism, however, did not proclaim a (strong) redistributive role for the
state. In the ordoliberal ideal world, state intervention in the market was mostly procedural
or framework-orientated. Supplementary social provisions would eventually not be
necessary, because the state-controlled order of complete competition ameliorated social
problems. Once the basic conditions for a free, but a state-controlled market economy were
fulfilled, social inequality would be automatically reduced. Even though ordoliberals
considered minimal income guarantees in the form of a safety net for those who are
temporary or permanently unable to participate in the market necessary, they were not

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proponents of far-reaching social redistribution mechanisms in the form of generous

welfare awards (Vanberg, 2004: 2). In contrast to Marxist critiques on capitalism,
ordoliberals did not problematise the structural power imbalance between capital and
labour. In fact, they paid only scant attention to the correction of more deeply engrained
structural class segregations that shape inequalities in opportunities.

Mller-Armacks conception came to form part of the political programme of the

conservative Christlich Demokratische Union (CDU), the Christian Democrats, which was
the political party of the middle class and of catholic workers. With the support of the
Liberals (FDP), the CDU pushed for a free market with a social welfare tint in order to
generate sufficient public support to a free-market approach. A key figure was Ludwig
Erhard (1897-1977), Minister of Economics from 1949 to 1963 under Chancellor Konrad
Adenauer, and Chancellor himself from 1963 to 1966. In the Dsseldorfer Leitstze of July
15 in 1949, Erhards conception of a social market economy was promoted as a reaction to
the central macroeconomic planning economy in the Deutsche Demokratische Republik
(DDR) and the subsequent nationalisation of the industry. His book Wohlstand fr Alle
(1957), prosperity for all, became his political slogan.

Political rhetoric and implementation practice, however, were not congruent. Erhard did
not envision a strong role for the state in redistributing welfare. His formula of social
market economy mainly served to appease the German population and its anticapitalist
conviction with the workings of a capitalist market economy. Rather than welfare benefits,
Erhard sought to realise prosperity for all through income increases and price reductions
(Berghahn, 1986: 205). In line with the Fordist perspective, borrowed from the US, he
believed that the rationalisation of the work process would lead to lower costs per unit and
to higher productivity rates, and consequently, to lower product prices and higher wages.
In Erhards Fordist welfare logic, sufficiently large corporations that were able to reap the
benefits of economies of scale needed to be created. He did not problematise large
corporations and monopoly positions in the market (see Chapter 3). Ordoliberals, in
contrast, feared that economic power concentrations in the form of large companies would
seek to gain political power, and to secure their status quo by the rule of law (Oswalt,
1995: 10). Erhard never considered himself as the executor of Euckens and Rpkes ideas,

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or as an exponent of the Freiburg School.9 Ordoliberals, nonetheless, formed part of his

team of personal advisors, such as Leonhard Miksch, a less well-known protagonist of the
Freiburg School. Erhards approach received fierce criticism from the political left. The
Christian Social Union (CSU) and the Social Democrats (SPD), the largest left-wing party,
denounced the weight given to the word social as mere rhetorical camouflage, to generate
support among the opponents of liberal capitalism. The social in the term social market
economy was perceived as an antithesis to market capitalism, an oxymoron, or, a weasel
word, which refers to the characteristic skill of a weasel to empty an egg without leaving
a visible sign (Hayek, 1988: 116-17). As an alternative, they proposed democratic
socialism, entailing the nationalisation of important industries, such as coal, iron, and steel,
as well as macroeconomic state planning, although without success.

In present scholarly discourses, ordoliberalism is occasionally conceived as a specific form

of neoliberalism (cf. Hank, 1999; Plehwe and Walpen, 1999; Boas and Gans-Morse, 2006).
Walter Eucken vehemently refused to be called a neoliberal. He attempted to arrive at a
more comprehensive view on society, and in fact, to provide an alternative to neoliberal
ideas (Gerber, 1998: 236). In the first edition of ORDO, he claimed to support an economic
model that was equally far away from a free-market economy as it was from a planning
economy (ibid). Suffice it to say that ordoliberals were undoubtedly predisposed towards a
free-market economy, although in contrast to neoliberal laissez-faire capitalism,
ordoliberals reserved a strong role for the state in curtailing market forces. Their argument
was that only in a controlled and stable competitive environment, would humanist and
democratic values prosper. With the ascendancy of neoliberalism that has being taking
place since the 1980s, the ideas of the Freiburg School seem to have celebrated a kind of
comeback. This upsurge in the ordoliberal tradition is reflected in think tanks, such as the
Aktionsgemeinschaft Soziale Marktwirtschaft in Tbingen, the Action Group for Social
Market Economy, or, the Walter Eucken Institute in Freiburg. Similarly, the Department of
Economics at the Philipps University of Marburg became one of the ideological offshoots
dedicated to the further development of ordoliberal thinking (Budzinski, 2003: 14). The
type of ordoliberalism promoted by these institutions deviates from its founding fathers
Walter Eucken, Franz Bhm, and Alexander Rstow. The example of the Walter Eucken
Institute is particularly telling in this regard.
9

Experts on German ordoliberalism debate the categorisation of Ludwig Erhard as an adherent to ordoliberal
philosophy. Whereas Goldschmidt (2004) is convinced that there is no doubt about Erhards affiliation with
ordoliberalism, Commun (2004) denies this.

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The Walter Eucken Institute, founded by Ludwig Erhard in 1954 and sponsored by the
Commerzbank, is devoted foremost to the ideas of Friedrich August von Hayek, whose
ideas had already become influential in the late 1960s (Sddeutsche Zeitung 1994: 34).
Somewhat ironically, the Institute largely ignores his ideas. There is not a single
monograph of, or on Walter Eucken, whereas contributions from Hayek or on Hayeks
work are countless (TAZ, Tnnies, 2000: 14). The Institute left Euckens legacy of books
and unpublished work to his family, who founded the Walter-Eucken-Archive (Oswalt,
1995: 10). The subordinate position of Walter Eucken has also long been apparent in the
Institutes entry hall, which was up to recently decorated only with Hayeks portrait.
Euckens portrait now hangs there, but diagonally facing that of Hayek (ibid). Considering
that Eucken and Hayek were antagonistic colleagues, this is rather ironic. Even though
Hayek once worked at the Freiburg University, he and his disciples never supported the
ordoliberal idea of strong and proactive state institutions that would correct the workings
of the market by curbing economic power concentration (see for more Vanberg, 2002).
The Walter Eucken Institute, and also the Aktionsgemeinschaft Soziale Marktwirtschaft
form part of the elite networks and think tanks that are linked to the Mont Plerin Society,
a profoundly neoliberal think tank founded by Hayek in 1947 and named after the Swiss
mountain Mont Plerin. With a broad range of activities devoted to the spread and
development of Hayekian ideas, it encompasses a membership of approximately 500
individuals of high-ranking positions and an institutional machinery of more than 70 think
tanks around the world (Plehwe and Walpen, 1999: 4, see also Plehwe and Walpen, 2006).
The success of the Mont Plerin Society is revealed by the fact that since 1974 seven of its
members have received a Nobel Prize in Economic Sciences, an alternative prize modelled
on the official Nobel Prizes in the memory of Alfred Nobel and awarded by the Bank of
Sweden to outstanding contributions of economists. Notably, Hayek himself, in 1974
belonged to this group of Nobel Prize winners, next to Milton Friedman in 1976, George J.
Stigler in 1982, James M. Buchanan in 1986, Maurice Allais in 1988, Ronald H. Coase in
1991, as well as Gary S. Becker in 1992 (Plehwe and Walpen, 1999: 10).

The linkage between the Mont Plerin Society and the Nobel Prize awards in the discipline
of economics is no coincidence: the longstanding chair of the committee for this unofficial
Nobel Prize, Erik Lundberg, was a member of the Society himself (ibid). Most
importantly, many of these prize winners were highly influential in developing theories on

71

competition economics. Thus, through the institutional enmeshment of neoliberal think

tanks, the attribute ordoliberal acquired a different meaning over time. A speech on the
modernity of Euckens thinking and his solutions by Frits Bolkestein, Internal Market
Commissioner, at the Walter Eucken Institute in Freiburg is illustrative in this regard.
Bolkestein considered the fact that European competition policy was still using concepts of
ordoliberalism, such as the ordoliberal idea of a government that keeps itself very much in
the background (Bolkestein, 2000). Moreover, he considered the ongoing programme of
deregulation and increased labour market flexibility by means of wage and price flexibility
a major step in the direction of an ordoliberal Europe (ibid). Therefore, he claimed
today's liberal policy-makers should also in the future draw on Eucken's work in their
reflections on the institutional dimension of establishing a free market liberal Europe
(ibid).

2.5.4 Ordoliberal Influence at the Commissions DG IV

A range of officials of German origin and nurtured in German competition law occupied
strategic positions in the Commissions DG IV until far into the 1980s, many of whom
were outspoken advocates of ordoliberalism.10 For years, the German Bundeskartellamt
and the Federal Economics Ministry strongly lobbied for ordoliberal candidates to take
office in the DG IV (Budzinski, 2003: 14). In Germany, committed adherents of
ordoliberalism held tenures at the Bundeskartellamt until far into the 1990s. For example,
its first President Eberhard Gnther served for 18 years, from 1957 until 1976. His
successor, Wolfgang Karrte, was in office for 16 years, from 1976 until 1992 (Wilks and
Bartle, 2002: 165; see also Sauter, 1997). Dieter Wolf, also an outspoken adherent of
ordoliberal ideas, headed the Bundeskartellamt from 1992 to his death in 1999. When his
successor Ulf Bge resigned in April 2007 after eight years in office, Der Spiegel (2007), a
German weekly magazine, announced in its headlines Farewell to an Ordoliberal. At the
Commission, German office holders inspired by ordoliberalism held similarly long tenures.
Hans von der Grben, who was President of the DG Competition for nine years, from 1958
until 1967, exemplifies this. The Commission Cabinets particularly formed enclaves for
German ordoliberals as the Commissioners in charge could hire and fire personal advisors
and experts according to his/her own discretion. Furthermore, a vast range of Director
10

Traditionally, the Commissions DG for agriculture was headed by a French official, and the Internal
Market DG by a British official. Moreover, a Spanish official tends to preside over the DG Regional Policy
and an official from the Northern Member States the DG Environmental Policy (Hooghe and Nugent, 2002).

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Generals and Assistants of the Director General were trained in German competition law.
Ernst Albrecht, for example, was Chef de Cabinet under Hans von der Grben from 19581967, and ascended to become Director General from 1967 to 1969. Manfred Caspari,
Director General, similarly was in office from 1980 to 1990, and his successors, ClausDieter Ehlermann, and Alexander Schaub, held this post from 1990 to 1995, and 1995 to
2002, respectively. Assistant Director General Gtz Drauz was appointed in 1999 and will
remain in office until 2009. Furthermore, Competition Commissioner Karel Van Miert
(1989-1994), a Belgian socialist, sympathised with ordoliberal ideas. He claimed to have
developed an interest in the writings of Ludwig Erhard very early on both privately and
professionally (Van Miert, 1998d: 1-2). In 1998, when he was awarded the Ludwig Erhard
Prize, he acknowledged that ordoliberalism had lost nothing of its relevance and that
again and again German politicians and competition specialists have taken a leading role
in the shaping and practical development of the European competition rules (1998d: 3).

The unwritten rule that every Director General needed to be a German started to lose its
hold with the arrival of the Prodi Commission (Kassim, 2003). With the imposition of
Philip Lowe from the UK as Director General for Competition in 2002, ordoliberal
influence was on the demise. He characterised the DG Competition as ideologically
divided in two camps, notably that of the Modernists and that of Jurassic Park. The
dinosaurs of the DG Competition, according to Lowe, were those still adhering to the
ordoliberal philosophy (Walbroeck, 2005).

To conclude, tracing and quantifying the continued influence of German ordoliberals over
time is an arduous task, particularly considering how ordoliberal ideas have changed over
the years. Discrepancies between theory and daily enforcement practice were
commonplace. Nonetheless, ordoliberal reflections continued to underlie the policy
mission of the DG in the 1960s, 1970s, and the early 1980s, a period in which EC
competition policy followed the broader embedded liberalism ideology (see Chapter 4).

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Part II: The US Antitrust Model

2.6 The Substance of US Competition Law:

The Per Se Prohibition and the Rule of Reason
The US Sherman Act of 1890, the Clayton, and the Federal Trade Commission Act of
1914 are the most central US competition laws (see Figure 3). Since the inception of the
Clayton Act, the legal basis of antitrust enforcement expanded cumulatively with new
statutes and amendments, such as the Webb-Pomerene Act of 1918, the Robinson-Patman
Act of 1936, the Celler-Kefauver Act 1950, and the Hart-Scott-Rodino Antitrust
Improvements Act of 1976. The Sherman Act strictly prohibits cartels and the Clayton Act
regulates acts of concentration, such as mergers and acquisitions, which are in essence
considered harmless, as long as there is no attempt to monopolise a market position. The
Sherman Act, and the jurisprudence that followed from it, established a division between
conduct deemed essentially harmful in principle, that is per se illegal, and conduct that
needs to be assessed under the rule of reason, that is in the light of its character and effects
under the given circumstances. Two legal notions, the per se prohibition rule and the
rule of reason became the hallmark of US competition control, which were also exported
into other countrys competition laws (Djelic and Kleiner, 2003: 3).
The per se prohibition as spelled out in the Sherman Act implies that horizontal cartels and
the like are categorically ruled out. Prohibited, without exception, are horizontal restraints,
such as price-fixing intercompany agreements; agreements on reducing the production
volume, dividing markets and customers; bid rigging; and companies in a monopoly
position engaged in economic activities such as exclusive dealings and product tying. The
mere existence of these practices provides sufficient evidence for the strict illegality of
such behaviour in the US, i.e. there is no need to prove that it produced anticompetitive
effects (Litan and Shapiro, 2001: 18). To date, the prosecution of horizontal price-fixing
and bid rigging among competitors constitutes the core enforcement goals of the US
antitrust authorities. The per se prohibition of such cartels was restricted to the actions of
companies in the domestic market. US companies involved in international export cartels,
in contrast, were not considered per se illegal. The Webb-Pomerene Act of 1918 even
formally permitted export cartels as long as they had no effect upon domestic conditions
within the United States (Slot, 2004: 460). For nearly a century, US antitrust law has
allowed export cartels.

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Anticompetitive behaviour judged upon the rule of reason implies that anticipated harm
to trade is pondered against the benefits on a case-by-case basis. In addition, conduct
falling under the Sherman Act are assessd under the rule of reason. Article 7 prohibits acts
of concentrations only where they effect a substantive lessening competition, a notion
that brought forth the far-famed SLC-test in US merger control. The rule of reason
considerably increased the leeway of judges in interpreting the legality of market
concentrations. Moreover, it gave way to more lenient judgements. Antitrust cases required
an efficiency defence: as long as mergers and acquisitions resulted in more efficient
production and reduced costs, they could proceed. The mere size of a company, or the
existence of dominant market power, therefore, was not by definition considered an
offence. In practice, the rule of reason institutionalised an oligopolistic understanding of
competition (Peritz, 1996 in: Djelic and Kleiner, 2006: 289). Moreover, it implied that a
company was innocent until proven guilty. The differentiation between cartels as harmful
and company size as relatively harmless had important repercussions on the US market
structure. Mergers and acquisitions were legally accepted as the natural outcome of
successful competition and considered beneficial for achieving economies of scale. As the
formation of cartels was strictly ruled out in the US, companies choose to merge instead,
which resulted in particularly large companies. Until the end of the Second World War,
market structures in Europe, and most notably in Germany, were dominated by cartels as
the prevalent form of corporate organisation (see Chapter 3). Moreover, the European
model of ex ante notification and exemption procedure for commercial agreements implied
that, what in the US would fall into the category of cartels, were never completely ruled
out in Europe (see Part 1 of this chapter). In order to allow certain industries to deal with
chronic overcapacities, crisis cartels were sporadically permitted (see Chapter 4).
Figure 3: US Federal Antitrust Law

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Table 3: Sources of US Competition Law

2.7 The Peculiarities of US Antitrust Enforcement

2.7.1 A Two-Level System of Antitrust Enforcement
Similarly to the EU, the US antitrust model builds on a two-level enforcement regime,
involving parallel antitrust enforcement from both the Federal and the State competition
authorities. The division of power is less clearcut in the US than in Europe, where EU law
enjoys supremacy over national law, and where the Commissions involvement in a case
pre-empts that of the Member States. In the US, most States have their own antitrust
statutes, which, however, are not allowed to contradict Federal court interpretations of the
Sherman and Clayton Act. Similarly to the EU Member States, the States are entitled to
enforce Federal antitrust laws in addition to their own statutes. As competences at Federal
and State level are not clearly separated, jurisdictional overlap by different US States is
common. A European lawyer noticed in this regard:
The American process is daft! U.S. lawyers complain about having to notify an American
transaction in Romania, but force me to vet a deal between two European companies
before antitrust regulators not only in Washington, but also in state offices in Santa Fe,
Des Moines, Albany, Tallahassee, Austin, Portland, Seattle and Sacramento. (In Calvani,
2003: 20)

State-level antitrust enforcement can strongly deviate from that of the Federal authorities.
Harmonising antitrust law enforcement in the US, however, has never been an issue on the
political agenda (Calvani, 2003: 419). The authorities of the States have a reputation for
being more aggressive in the prosecution of anticompetitive conduct than their Federal
counterparts are. Moreover, they often seek to protect local companies from the
consequences of the anticompetitive behaviour of foreign companies. In particular during

76

the Reagan administration, State-level antitrust enforcement sought to redeem the lax
enforcement of the Federal authorities (Fox and Pitofsky, 1997: 243). As the next section
illustrates, in addition to the parallel enforcement of the State-level and Federal antitrust
authorities, two government agencies at Federal level are responsible for antitrust
enforcement.

2.7.2 The Public Enforcement Agencies:

The Department of Justice and the Federal Trade Commission
Federal US antitrust enforcement is organised according to what Trebilcock and Iacobucci
(2002) identified as the bifurcated agency model: two public authorities deal with Federal
antitrust laws, the Department of Justice (DoJ) from the executive department, and the
Federal Trade Commission (FTC). A particular systemic feature is that the composition of
the DoJ is subject to presidential control, i.e. the President nominates the Assistant
Attorney General for Antitrust and the head of the DoJ Antitrust Division to the Senate for
approval. Moreover, the President allocates the budgetary resources to the DoJ, and
nominates the Federal judges. This results in an intimate relationship between the political
views of the Presidency and the antitrust enforcement agencies. Consequently, a President
can influence the ideological course of antitrust enforcement through strategic
appointments and resource allocation. Although antitrust law enforcement is generally not
politicised in presidential elections, it is a highly political issue.
The FTC is an administrative agency installed by US Congress based on the Federal Trade
Commission Act in 1914. The purpose of the FTC was to bring in more checks and
balances and to counterbalance the influence of the DoJ and therefore, the Presidency. The
new enforcement body was a response to an insufficiently aggressive DoJ in pursuing
antitrust violations (Litan and Shapiro, 2001: 12). Powerful industrial interests frequently
targeted the President with their lobbying. In return for lax antitrust enforcement,
individual business representatives rewarded the President with financial and policy
support. The idea of the US Congress was to staff the FTC with politically independent
antitrust experts, rather than politicians (Gavil et al., 2002: 970). Three institutional
features are important in this respect: first, US Congress confirms the appointees to the
FTC and approves the FTC budget; second, at least two of the five Commissioners who are
in office for a seven-year term need to be from another political party than the President;

77

and third, US Congress can co-define the course of enforcement by amending antitrust
statutes and other legislative measures. Thereby, the drafters of the Federal Trade
Commission Act sought to limit dominant partisan influence.

The bifurcated institutional division and the political influence overshadowing the
composition of the two agencies, resulted in a rather tense relationship between the DoJ
and the FTC (Gavil et al., 2002: 55; Fox, 1997: 341). The FTC often challenges the
practices of the DoJ. The political divisions are also manifested in the staff composition of
the two agencies: while the FTC was traditionally the preserve of economists, the DoJ
Antitrust Division is more comprised of lawyers (Peters, 1996: 59). Tensions emerge as
lawyers tend to be more conservative in their approach, balancing their arguments against
precedents and legal principles, while economists tend to be more willing to try out new
approaches and economic modelling (ibid). The DoJ and the FTC share the enforcement of
US antitrust law and fulfil similar tasks. Most notably, they both lack the authority to block
anticompetitive conduct and are merely equipped with investigatory powers. Courts, rather
than the two antitrust agencies, have the final say in the US. This renders US antitrust
enforcement a case-orientated endeavour in which the agencies have to litigate each case
before the courts. The public antitrust authorities find themselves on equal stance with
private actors who also enjoy the statutory right to prosecute antitrust violations before the
courts, a feature that is generally known as private enforcement. This why the US model is
also referred to as the court model, or the bifurcated judicial model (cf. Trebilcock and
Iacobucci, 2002).

The litigation powers of the FTC and DoJ differ. Generally, the DoJ is responsible for both
the Sherman and Clayton Act, and deals with the cases that require criminal sanctions.
Violations of the Sherman Act, i.e. horizontal cartels involving price fixing, bid rigging,
and market-sharing agreements, constitute so-called white collar crimes that can be
punished under US criminal law. As companies are considered to be legal fictions unable
to commit crimes, individuals are liable for antitrust breaches. Next to administrative or
civil sanctions in the form of an order to stop with a certain anticompetitive conduct, or in
the form of monetary fines, courts can jail individuals for up to three years (Chemtob,
2002: 199).11 This implies that cartel prosecution in the US can easily resemble a
11

In the 1990s, there were, on average, 35 individuals jailed for antitrust breaches, coupled with fines
averaging US$ 90,000 (Chemtob, 2002: 200). Over time, the fine maximum was increased several times: in
1974, Congress raised individual fines to US$ 100,000 and fines for companies to US$ 1 million in an

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Hollywood-type feature film. The US antitrust authorities, for example, occasionally make
use of the FBI and investigation practices such as phone tapping and body wiring by
undercover agents (McGowan, 1996: 15). The FTC was primarily established for the
enforcement of the Clayton Act, and can only address those parts of the Sherman Act that
do not lead to criminal prosecution. To avoid the duplication of work, the agencies notify
cases to each other, and then decide which agency will conduct the investigations (Gavil et
al., 2002: 970). On an informal basis, the two agencies have divided cases on an economic
sector basis: while the DoJ specialises in the airline and telecommunication matters, the
FTC handles foremost the oil industry and pharmaceuticals (Litan and Shapiro, 2001: 12).
The fact that both agencies have to litigate anticompetitive conduct before the courts
results in a peculiar feature of the US antitrust model. As litigating a case before the courts
is a time-consuming and costly procedure, on average more than 80% of US government
cases are either abandoned or settled on a voluntary basis between the parties without a
court judgment, i.e. so-called consent decrees (Venit and Kolasky, 2000: 96). This has
resulted in a situation where since 1975, the US Supreme Court has not ruled in a
substantive merger case (Hwang, 2004: 133).

2.7.3 US Merger Control Regime

Another particular feature of the US antitrust model is its merger control regime. Similarly
to the EU, the US has an ex ante notification system in place for mergers, established by
the Hart Scott Rodino Act of 1976, amending the Clayton Act of 1914. What is called the
Hart Scott Rodino (HSR) filing implies that companies meeting a certain turnover
threshold have to notify planned mergers, acquisitions of securities, asset acquisitions and
the formation of joint ventures to both the FTC and the DoJ. The US threshold measure is
about 25 times lower than that in the EU, which means that a lot more concentration cases
are scrutinised by the US authorities. In the event of the merger wave of the 1990s, the US
agencies received as many as 4,728 notifications, 28% more than in the previous year and
three times the number of filings received in 1991 (Parisi, 2000). Since the 2002 reform,
companies located outside the US planning to acquire the stock of another foreign
company with substantial exports into US (more than US$ 50 million) have to comply with

amendment of the Sherman Act (ibid: 197). In 1997, the maximum fines were increased once more to US$
350,000 and US$ 100 million respectively, and the famous vitamin cartel, Hoffman-La Roche, Ltd. was
punished with a fine of US$ 500 million (ibid).

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the HSR (Davidow, 2002: 497).12 Thereby, all over the world, companies involved in a
merger have to determine whether or not they need to notify to the DoJ or the FTC, even if
there are no anticompetitive elements involved (Pitofsky, 2002: 56). As those companies
that are subject to antitrust enforcement also finance the lions share of the costs of the
Federal antitrust agencies, i.e. companies have to pay a filing fee of US$ 45,000 for each
transaction, companies not located in the US co-finance the operations of the US antitrust
authorities, something which eventually could turn to their disadvantage. In 2000, over
US$ 100 million and in 2001 US$ 86.3 million were collected under the HSR Act (ibid).
The reluctance to notify can lead to the imposition of fines. Notifying parties have to meet
the deadline of 25 working days before an agreement leading to a concentration will be
signed. In high-level cases, this deadline usually does not cause many problems, because
notifications tend to be preceded by informal triangular contacts not subject to a legal
deadline (Venit and Kolasky, 2000: 94). Meanwhile, other countries have also adopted
filing fees, such as Canada. In the EU, the notification regime is still free of charge,
although there are discussions on increasing the DG Competitions resources by
introducing a baseline fee of 30,000, adjustable to the size and complexity of the merger
(Bannerman, 2002: 11). So far, no decisions have been taken.

No other country has adopted an antitrust statute that contains equally broad substantive
provision and relies so heavily on a common law method of judicial interpretation to
implement them.

William Kovacic and Carl Shapiro of the US FTC and DoJ (2000: 58)

2.7.4 The Ex Post Court Model and the Anglo-Saxon Common Law Tradition
The US constitutes a leading example of an Anglo-Saxon common law scheme, which
underpins the institutional setup of the US antitrust authorities (cf. Boffa, 2004). This
means that US antitrust law enforcement is a case-orientated endeavour in which courts
constitute the ultimate resort for stopping anticompetitive conduct. The Sherman Act and
the Clayton Act are framed in vague and imprecise terms, embracing a simplicity virtually
unknown in modern legislative enactments (Gavil et al., 2002: 52). Initially, the rationale
12

In addition, the reform raised the notifying threshold in order to reduce the number of cases that fall under
the scrutiny of the FTC and the DoJ. Under the new rules, a transaction is judged if one parties has sales or
assets of at least US$ 100 million and the other at least US$ 10 million (Venit and Kolasky, 2000: 90).

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was that too detailed laws would undermine the flexibility of the regulators that allows
them to adjust to different economic circumstances. In fact, there is no other competition
regime than the US in which antitrust rules have been formulated so broadly. Throughout
the past century, however, Federal judges produced lengthy judicial precedents that
interpreted, clarified, and refined US antitrust laws, rendering enforcement a highly
complex and specialist area.
As a direct consequence of the court model, anticompetitive conduct is prosecuted ex post.
The notion ex post derives from the Latin saying ex post facto, which refers to the situation
in which laws are enacted after the conduct has occurred. It is sometimes also categorised
as retrospective law. A central feature of the ex post court model is private enforcement,
entailing that private plaintiffs can bring antitrust breaches to the courts. Private antitrust
enforcement has a tradition of more than a century in the US. The Clayton Act of 1914
introduced a range of systemic features that made it particularly attractive for private actors
to initiate legal proceedings against corporations. The most prominent feature is the system
of treble damages according to which a successful plaintiff in the US can be awarded not
only the costs of suing (expert fees and attorneys fees), but up to three-times the damage
suffered from anticompetitive conducts. In terms of damage compensation, no other
national antitrust jurisdiction is as generous as that of the US. Even victims of
anticompetitive conduct from outside US territory may be awarded treble damages.
According to Section 16 of the Clayton Act any person, firm, corporation, or association
directly harmed in his or her business or property by unlawful conduct has the right to sue
before the US courts.

Other features that make it attractive to bring cases to the courts are class actions, which
allow plaintiffs to group together, sue collectively and share the costs of suing. Other proplaintiff rules are extensive discovery rights, the right to invoke a jury trial, as well as the
right of professional litigators to offer contingency fees, or to sell their legal services under
a no-cure-no-pay-condition. There are only a few restrictions to private antitrust
litigation, such as limitations to indirect purchasers who can only sue at some State courts,
but not at Federal court-level, or limitations concerning pass-on defences according to
which companies cannot forward damage claims to other companies. The US antitrust
model also entails a leniency scheme, which grants immunity from prosecution to those
who first confess to having participated in a collusive or other unlawful agreement. All of

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these features constitute incentives for private actors to bring antitrust infringements to the
US courts, which has caused high levels of private enforcement throughout US antitrust
history. Litigation by the antitrust authorities merely constitutes a supplement to private
filings. Hitherto, more than 90% of all formal US antitrust actions were brought to the
courts by private litigators, or to put it differently: for every action pursued by the US
authorities before the courts, private actors pursue ten (Kemper, 2004: 9; Wils, 2003: 477;
Drn, 1996: 25). Over time, the level of private enforcement has increased. Whereas from
the early 1940s until the mid-1960s the ratio of private to government cases tended to be
6:1, from the mid-1960s to the late 1970s, private filings contrasted with public ones by a
significant 20:1. In the 1980s, as part of the influence of the Chicago School (see following
Section), private actions declined to a ratio of 10:1, which was due to the imposition of
higher burdens of proof for private plaintiffs and reduced options for receiving treble
damages (Gavil et al., 2002: 1000). Currently, class action filings in the US are ten times
as high as a decade ago. Even though the number of antitrust filings dropped by 10% from
2004 to 2005, private actions rose by 8,8% (McCarthy et al., 2005). In the first half of
2006, the number of private antitrust actions doubled (ibid), which indicates that even
private actors play an increasingly important role.

Private enforcement constitutes one of the most characteristic elements of the US antitrust
model, which has both its friends and foes. Proponents celebrate it as an additional check
and balance to the enforcement of the public agencies, which helps to remedy (potential)
laxness of public authorities and corruption, and to more generally increase the overall
level of antitrust enforcement. According to proponents, those who fall victim to
anticompetitive conduct which can be competitors, distributors and suppliers, as well as
consumers are likely to be more watchful than public agencies, and the double jeopardy
of public and private enforcers would create deterrence to antitrust violations. The
downside of the system of private enforcement is an excessive culture of litigation, in
which frivolous lawsuits are common. As the barriers for lawyers to certify class action are
very low, the net result of the US antitrust system is that a vast amount of private lawsuits
in the US are of a dubious nature.13 According to White House estimates, in the US, every
13

This can end up in bizarre outcomes, such as reported by credit cardholder Brian M. Carney, who was
awarded US$ 0.03 in the class action case Schwartz v. Citibank. He was not informed about the trial, nor was
he aware about having been treated unfairly, nor did he give his permission to sue the Citibank in his name
for late processing of payments. His lawyers, however, garnered US$ 9 million of the US$ 18 million
compensation payment (Carney, 2005). Customers of Citibank, henceforth, are now more likely to be
confronted with higher interest rates or the limitation of credits as a result of the awarded damage
payments.

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two seconds a lawsuit is filed (Greenberg, 2003). The annual Stella Awards, although
rather a hoax than a serious contest, are symbolic for a litigation culture that has run out of
control. The Stella Awards honour the most outrageous and ridiculous lawsuits that are
brought to the US courts. The event was named after Stella Liebeck, the 79-year old
woman who in 1992 sued McDonalds for her burns after she spilled hot coffee on herself.
Mrs. Liebeck was awarded US $2.9 million as compensation for the damage suffered (see
for more www.stellaawards.com). Furthermore, private enforcement, in particular in the
US, tends to be biased towards plaintiffs. Private actors may first bring complaints to the
Federal antitrust institutions, which will provide them with necessary evidence for the
anticompetitive conduct, and then sue for damage compensation afterwards. In this way,
public enforcement by definition produces a multiplier effect: every public ruling triggers
further private lawsuits (Litan and Shapiro, 2001: 15). Since this can take place at both the
Federal and State courts, the US model, almost by definition, leads to a high number of
litigations. For this reason, the number of informal and voluntary settlements between
companies and public authorities tends to be high. Exorbitant damage payments may bring
corporations to a crisis, cause financial instability, hostile takeovers, or eventually
bankruptcy. This has created a situation in which US companies prefer to buy out plaintiffs
that threaten to litigate in order to avoid the vast costs of court trials and the risk of a
damaged reputation. US business representatives have repeatedly complained about the
easy access for private plaintiffs to the courts being a hidden tax on corporate America
(Litan and Shapiro, 2001: 15). In fact, in the end, this hidden tax is likely to be passed on
to employees and consumers, through lower wages, job cuts and higher prices. In addition
to the litigation risk, private enforcement increases judicial complexity for companies who
have to comply with the law. This is further enhanced by the fact that different judges
produce different interpretations of the same law. In short, the US business community is
interested in getting rid of the onerous elements of the US model, such as criminal
prosecution, class actions, and particularly the costly private treble damage action rule.

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The ideas of economists and political philosophers, both when they are right and when
they are wrong, are more powerful than is commonly understood.

John Maynard Keynes (1936)

2.8 The Role of Schools of Economic Thought:

The Ascendancy of the Chicago School of Law and Economics
In the late 19th century, a community of antitrust specialists emerged in the US. Law firms
employed antitrust lawyers and offered their services to other companies, such as litigating,
legal counselling, and lobbying. After the Second World War, the US antitrust community
became increasingly professionalised and specialised. Not only law scholars, but
increasingly also economists formed part of the community. The strong evolutionary
character of the Sherman and Clayton Act on the one hand, and the rule of reason approach
on the other, provided an avenue for economic facts, and therefore, for microeconomic
theories and econometric analysis in the investigation of anticompetitive conduct (Ehricke,
2003: 119). Antitrust specialists, including both lawyers and economists, organised their
interests in the American Bar Association (ABA), conveying the US antitrust community at
the Annual Meeting of the Section of Antitrust Law. It provided a broad intellectual
platform to influence the course of antitrust law enforcement by retaining strong cordial
ties with the FTC and the DoJs Antitrust Division (ibid: 120; see also Morgan, 2005). To
uphold the closeness with government institutions, most law firms who specialised in
antitrust matters established a base in Washington, D.C. The US antitrust community of
today is large, sophisticated, and well financed (Gerber, 2002: 133). In addition to
Washington, many law companies today hold offices near to Wall Street in New York, in
order to be close to their contractors. Already in the 1960s, a US historian, observed:
(T)he business of studying, attacking, defending, and evaluating oligopolistic behaviour
and its regulation has become one of our small industries, the almost exclusive concern of
a technical elite of lawyers and economists. (In Freyer, 2006: 119)

In order to stimulate the cross-fertilisation of the discipline of law and economics, special
antitrust departments at US universities were established. This was also the time when the
intellectual work of the Chicago School of Law and Economics at the University of
Chicago (hereinafter the Chicago School), started to gain influence. The Chicago School
incrementally changed antitrust discourse in the US, as well as wider political and

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economic views. It was established by a group of intellectuals, of both US and European

descent, among which were many refugees from fascist regimes in Europe. The maxims of
the Chicago School underwent different phases of influence. Already in the 1930s, when
Henry Simons fiercely criticised the central planning of the New Deal under Franklin
Roosevelt, Chicago scholars sought to influence the legal thinking in Federal antitrust
matters (Kovacic and Shapiro, 2000).

The early Chicago School emerged in a time when deconcentrationist views of the
Harvard School were dominant. Louis Brandeis from the Harvard School, a fervent
advocate of diluted market power, and author of The Curse of Bigness (1934), formed part
of Roosevelts team of political advisers. Under the influence of Brandeis, economic power
concentration was fiercely prosecuted as it was considered to have a negative impact on
industrial development and innovation (Hart, 2001: 4). The US encounter with the high
degree of industrial cartelisation in Nazi-Germany particularly stimulated US antitrust
enforcers to prosecute collusive practices, such as price fixing and market allocation, and
dominant positions, more vigorously and more stringently back home (Harding and
Joshua, 2003: 61-62).14 Structuralist approaches, i.e. approaches where the market
structure stood central, were dominant. Similarly to ordoliberalism, the emphasis of the
Harvard School scholars was to preserve a society of small, independent, decentralised
businesses and to keep economic power dispersed (Fox and Pitofsky, 1997: 236). For
example, the merger section of Clayton Act, which was barely applied in the past, was
amended with the Cellar-Kefauver Merger Act in 1950, which sought to protect the
interests of small and medium-sized business (ibid). In reaction to the antimonopoly
attitudes of the New Dealers, business representatives of larger combines pushed strongly
for more regulatory leeway in the formation of intercompany agreements instead. Chicago
scholars sympathised with these interests, and with the early work of Aaron Director on
antitrust issues in the late 1940s and early 1950s, the Chicago School started to challenge
the ideas of the Harvard School (Kovacic and Shapiro, 2000: 53). It only started to have
some impact on US Federal antitrust practices, however, from the late 1960s onwards, and
14

The focus of antitrust enforcement at that time was particularly directed against monopoly positions and
economic concentration. All economic concentrations with a combined market share above 20% were
deemed illegal (Mueller, 1997: 658). In addition, US trustbusters attacked international cartels involving US
companies like Allied Chemical, DuPont, Standard Oil, and General Motors (Wells, 2002: 59, 64).
Landmark cases were the Alcoa, short for US v. Aluminium Co. of America (1945), and the American
Tobacco (1946) decision. Nonetheless, under the New Deal, cartels were not categorically condemned. On
the contrary, government controlled industry-wide cartels were considered a means to steer economic
development (ibid: 35-37).

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became dominant from the late 1970s on (cf. Gerber, 1998; Budzinski, 2003). In the
antitrust literature, the interwar period from the 1920s to the 1930s, is therefore sometimes
referred to as the first Chicago School, the 1960s and 1970s as the second, and the time
between the 1970s until today as the third Chicago School (Rutherford, 2003: 6).
Representatives of the Chicago School held coherent viewpoints and shared a commitment
to a broader political mission, which justifies speaking of a Chicago approach. As Gary
Becker, Chicago graduate and winner of the alternative Nobel Prize in 1992 described the
situation back in the 1950s:
There was a lot of self-confidence that we had the right answers and the rest of the
profession was wrong. We saw economic analysis as a powerful way to understand
behaviour, providing a lot of insight not only into the economy itself, but also how society
is organised. (Cited in Yergin and Stanislaw, 1998: 146)

As a common denominator, Chicago scholars propagated deregulation and liberalisation of

markets, and monetarism. They perceived capitalism and democracy as natural and
inseparable allies: free markets and individual economic freedom were considered a
precondition for political freedom, and vice versa (cf. Friedman, 1962). In Adam Smiths
tradition, Chicago scholars built their premises on neoclassical economics, departing from
the notion of self-regulating markets as the best way to generate wealth. They assumed that
markets were competitive and guided by what Smith called the invisible hand in Nature
and Causes of the Wealth of Nations (1776). The power of Chicagoan ideas strongly
correlates with the number of Chicago scholars or affiliates winning alternative Nobel
Prizes in economics. The number has amounted to 19 since 1974, the highest number a
single University department has produced (Yergin and Stanislaw, 1998: 149). Famous
Chicago scholars in antitrust theorising are Richard A. Posner, Aaron Director Edward
Levi, and Nobel prize winner George Stigler (1957). The most prominent representative of
the third Chicago School was without doubt Milton Friedman, who won the Nobel Prize in
1976. Charismatic and provocative, he brought the Chicago School into the glare of
publicity. His membership in the Mont Plerin Society since 1947 (see also Part 1 of this
chapter) provided him with an international network to disseminate his intellectual work to
other parts of the world (Yergin and Stanislaw, 1998: 145).

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2.8.1 The Chicago Theorems of Consumer Welfare and Efficiency Gains

The Antitrust Division of the Chicago Schools Law and Economics Department was
established in the 1950s. It emerged as a reaction to a thirty-year long period of
macroeconomic steering by the state, and activist antitrust enforcement. Committed to the
Darwinian logic of survival of the fittest, Chicago scholars saw competition as a dynamic
force that continuously restored inefficient market outcomes towards presumed market
equilibrium. In their view, markets regulated themselves through continuous competitive
dynamics in which corporations try to undercut each others prices. In other words,
Chicago scholars considered the competitive process to be self-perpetuating. The prime
virtue of competition was, according to Robert H. Bork, that more efficient firms would
take business away from the less efficient (in Freyer, 2006: 122). Eventually, these
dynamics would reach equilibrium of economic power, referred to as perfect competition.
Even though in reality this equilibrium was unreachable, the artificial situation of perfect
competition nonetheless served as a benchmark for their theories. Building on the premises
of methodological individualism, they assumed that rationally behaving company boards
and managers would attempt to generate economies of scale and economies of scope as
ways to achieve efficiency gains and maximise profits. The Chicago School distinguished
between two types of efficiency benefiting consumers with lower prices: productive and
allocative efficiency. As an aggregate of corporations would strive to maximise profits
though efficiency gains, the allocation of resources and production processes would
ultimately be efficient. Once efficiency gains were achieved, marginal production costs
were expected to decrease, and due to the competitive environment in which rival
companies offer similar products passed on to consumers.

The idea of perfect competition implied that the concept of market failure did not have any
meaning (Yergin and Stanislaw, 1998: 147). Chicago scholars put much emphasis on the
self-healing mechanisms of the market. Anticompetitive corporate behaviour was only
considered a temporary phenomenon, and hence, public market intervention was more
damaging in essence than anticompetitive conduct. Consequently, they attributed marginal
importance to competition control: structural market interventions should be the exception
and regulatory steering from the state should be restricted to a minimum necessary.
Cartels, however, should be prosecuted as they have clear negative effects on consumer
welfare in the short-term. With the single exception of cartels, the Chicago School showed
very little interest in busting anything else (Fox, 2003b: 91). Whereas most Chicago

87

scholars considered a certain degree of public market intervention necessary, the most
libertarian wing preferred no antitrust law at all (Fox, 2003b: 91). Even cartels would
eventually be self-destructive and wither at the expense of competition. Illustrative of this
is the view of the legendary Chicago scholar Milton Friedman, who considered antitrust
laws to be unduly intrusive, and to do far more harm than good. He suggested getting rid
of them (Friedman, 1999). In his view, corporate complaints about restrictive business
behaviour of dominant players were simply the cries of competitors, which sought
government protection from competition. Nonetheless, overall Chicago Scholars
considered cartels tantamount to corporate fraud against consumers and the supreme evil of
corporate market distortions.

The Chicago perspective on market behaviour was predominantly orientated on the shortterm, which implied that the market performance of individual companies constituted the
focal point of attention, rather than market structures of entire industries. Due to the
dynamics of competition, market structures were expected to recover themselves. For this
reason, there was no need for public policy to find structural solutions to regulate markets.
Chicago scholars propagated a permissive attitude towards size and dominant market
positions, as long as companies maintained competitive prices for consumers. Although the
market shares of a dominant market player could serve as an indicator of anticompetitive
conduct, they agreed that this should not be taken as conclusive evidence (Baker, 2003: 3).
Due to the workings of economies of scale and scope, greater economic concentration was
believed to bring greater efficiency effects. The product life cycle theory of Vernon (1966)
supported the view that the competitive game would eventually live on and monopolies
would vanish. Due to the high profit margins of new technologies, new products,
manufacturing processes, or business techniques, new competitors will enter the market
and undermine the monopoly windfall of the early starter, break it into an oligopoly, and
eventually, induce a situation of fierce competition in which economic power
concentration has dissolved. Therefore, merger restrictions of any sort were considered a
needless regulatory burden on companies. In the view of Milton Friedman, private
unregulated monopoly was the lesser of the evils when compared to government regulation
and ownership (in Yergin and Stanislaw, 1998: 148).
The whole raison dtre of competition was subordinated to the consumer welfare
paradigm. In the view of Bork, competition may be read as a shorthand expression, a term

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of art, designating any state of affairs in which consumer welfare cannot be further
increased (Foer, 2004). Thus, the maximisation of the consumer surplus became
paramount in the assessment of anticompetitive conduct. Chicago scholars focused on
price reductions as the primary indicator and developed rigorous econometric models
based on neo-classical price theory (Fox, 1997: 340). Strongly behaviourist in nature, this
advocated an economic approach to legal analysis (Gavil et al., 2002: 63; cf. Posner,
1978; Slot, 2004: 445). The implication of this is that the use of price theories and price
modelling as a central reference point for determining anticompetitive conduct
quintessentially gives precedence to a microeconomic perspective and to short-termism.
The focus on prices limits the perspective to single company behaviour in relation to
consumers at a particular point in time and disregards macroeconomic issues like market
power concentration and market structure. The Chicagoan view therefore excludes broader
goals, such as the overall welfare of a society. It reduces societal interests to a generalised
view on consumers and corporate actors, and ignores the interests of other potential
stakeholders.

The US antitrust model demonstrates the characteristics of Anglo-Saxon capitalism (cf.

Albert, 1993), or market-oriented variety of capitalism (cf. Rhodes and Apeldoorn, 1998).
Competition occupies a central position in the organisation of economic life and the role of
the state is to ensure the free play of market forces and to limit the abuse of market power.
State intervention in the market, however, is also limited in this area. As part of the
common law tradition, the US antitrust model relies significantly on an ex post
enforcement by private plaintiffs, which renders it a highly market-oriented model with a
vast army of predominantly private attorney generals. Whether or not antitrust rules are
enforced depends largely on the willingness of private actors to litigate before the courts.
Private antitrust enforcement, by definition, entails a short-term view on anticompetitive
conduct, which is another central feature of the Anglo-Saxon type of capitalist
organisation. A short-term orientation is generally associated with corporate finance by
stock market capitalisation and shareholder value performance. In the field of antitrust
enforcement, however, the short-term orientation is revealed by the fact that only
behaviour that negatively affects other market actors finds its way to the courts. Without
clear evidence of the actual damage suffered, there will be no ruling. Only actual
individual company behaviour in the short-term, rather than structural concerns about
potential future impacts of market conduct, can form the conclusive basis for antitrust

89

enforcement. Both parts of the US antitrust system, i.e. the short-term orientation and the
focus on the actual harm caused, rely on the critical notion that public market intervention
should be kept as limited as possible.

It follows from the litigation-orientated approach that there can be only one decisional
criterion upon which anticompetitive conduct is judged, otherwise the discretionary power
of the courts would exceed that of the political decision-makers, and the rule of law would
no longer be guaranteed. It should therefore be no surprise that the basic objectives of
competition policy and the mode of enforcement are closely intertwined. The Chicago
paradigm that came to dominate US antitrust enforcement further corroborated these
elements. The focus on efficiency gains, defined in terms of consumer welfare and
measured in terms of competitive prices, marginalised long-term market structure
concerns. Apart from overt monopolies, market concentration through mergers was not
considered a bad thing as long as prices remain competitive. Only collusive market
behaviour belonged in the category of anticompetitive practices. As a result thereof, longterm intercompany collaboration, which is meant to enhance the diffusion of technological
innovation, has no priority in the Anglo-Saxon variety of competition control.
Table 4: The Central Features of the US Competition Model

2.8.2 The Rise of the Chicago School in the 1970s and 1980s
Chicago scholars penetrated US antitrust thinking in the 1970s, at the zenith of Keynesian
ideas in the Western world. Richard Posner wrote his influential book Antitrust Law: An
Economic Perspective (1976) and Robert H. Bork wrote The Antitrust Paradox. A Policy
At War With Itself (1978). Although Keynesianism in the US never found a comparable
fertile ground to that of Europe, in the 1960s and early 1970s, the Supreme Court and the
Federal agencies balanced their decision making against wider social welfare objectives,
and were overtly hostile towards economic concentration. Commentators from the Chicago
School condemned the practice of dismantling larger companies in the 1970s as

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unthinking zealotry and economic primitivism (Kovacic, 2003: 384; Kovacic and
Shapiro, 2000: 52; Fox, 2003b: 91). They fiercely criticised the authorities for punishing
normal business transactions like criminal acts. Under attack was the per se illegality of
non-price vertical restraints, such as exclusive deals and tie-in selling practices for business
entities with a dominant market position or a monopoly, i.e. those with a market share of
over 50% in the relevant product market or respectively a market share above 65%
(Murakami, 2002: 98). Chicago scholars deemed tie-in sales harmless as long as the buyer
was not forced to buy a tied product and as long as market access to competitors was
guaranteed. They were convinced that certain vertical restraints actually enhanced
efficiency, and thus competition. Most of the Chicagoan criticism was aimed at the
practice of condemning behaviour without proving its anticompetitive effect. In their view,
negative effects on competition needed to be substantiated and measured.

President Richard Nixon (1969-1974) appointed four antitrust judges to the US Supreme
Court who strongly sympathised with the free-market ideology and the permissive stance
towards conglomerate mergers of the Chicago School. The Supreme Courts decision in
the Sylvania case in 1977 (Continental T.V. Inc. v. GET Sylvania Inc) entered US antitrust
enforcement history as a turning point. The case concerned a particular form of vertical
price fixing. In line with narrow efficiency interpretations of the Chicago School, the Court
argued that the conduct was not anticompetitive, but rather conducive to competition
(Baker, 2003: 28). For the first time, it based its judgements on a comprehensive
economic analysis and set a precedent for enhancing consumer welfare as the only goal of
antitrust law (Ehricke, 2003: 115; Hwang, 2004:116). Thereby, references to broader social
and political goals within Federal Court rulings ended (Litan and Shapiro, 2001: 20). The
influence of the Chicago School celebrated its heyday under the presidency of Ronald
Reagan (1981-1989). What later was coined as Reagonomics, i.e. economic politics of
tax cuts, deregulation, monetarism, government retrenchment and free markets, was greatly
inspired by leading Chicago scholars. Reagan included Milton Friedman in his Economic
Policy Advisory Board, which was composed of a group of experts advising him from
outside the government during his tenure. In addition, the CATO Institute, headquartered
in Washington, D.C. and founded in 1977, also served as a platform for intellectual
breeding that advised the Reagan Administration. As one of the many sister think tanks of
the Mont Plerin Society, it held close ties to Milton Friedman and awards the Milton

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Friedman Prize for Advancing Liberty (see for more information www.cato.org). In a
speech at the White House, Reagan declared:
Chicago school economics, supply-side economics, call it what you will I noticed that it
was even known as Reaganomics at one point until it started working all of it is fast
becoming orthodoxy. It's not just that Milton Friedman or Friedrich Von Hayek or George
Stigler have won Nobel prizes; other younger names, unheard of a few years ago, are now
also celebrated. (Reagan, 1987)

Under President Reagan, nearly all appointees to the DoJs Antirust Division came from
the Chicago School. William Baxter, who became the head of the Antitrust Division, was a
particularly zealous believer in the free- market idea (Wood and Anderson, 1993: 27).
Reagan also appointed a range of prominent Chicago scholars to the position of Antitrust
Attorneys at the different branches of the Federal Court. Richard Posner and Frank
Easterbrook held a seat in the Court of Appeals for the Seventh Circuit in 1981 and in
1985, respectively. Robert Bork was appointed to the Court of Appeals, yet his nomination
to the Supreme Court in 1987 failed due to blocked votes by the Senate. In addition, James
Miller became chair of the FTC and the first Chicago economist holding this position. The
influence of the Chicago scholars in the state apparatus was vital. The credo of free
markets, free from public regulatory intervention, planning, and public ownership,
prevailed. It evoked a period of antitrust retrenchment at Federal level. Antitrust
enforcement was not only reduced in scope, but also in the number of cases investigated:
from 1611 cases in 1977, by 1989 the number had declined to a mere 638 (Motta, 2004: 9).
The diminished scrutiny in antitrust analysis was accompanied by a significant reduction in
staff and resources during the 1980s. At the DoJ level, the number of lawyers was reduced
by 51% (from 422 to 254), and the number of economists by 11% (from 45-40) (Shepherd,
1991: 129). The overall budget dropped by 45% (ibid). Moreover, the number of private
antitrust suits also decreased: whereas during the 1960s private antitrust litigation
increased sevenfold, it amounted to 1,052 cases per year in the 1980s (Freyer, 2006: 148).

Based on Chicagoan efficiency logics, a particular market conduct needed to be

demonstrably inefficient before public intervention was justified. The rule of reason
offered the necessary interpretative room to support a more lenient, laissez-faire approach
(cf. Motta, 2004). Practices falling under the rule of reason, such as non-price vertical
restrictions, resale price maintenance, attempts to monopolise, boycotts, and vertical and

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conglomerate mergers were no longer contested. Antitrust enforcement in the field of

mergers ushered in an almost complete hands-off approach at Federal level. Chicago
scholars did not problematise corporate size as long as there was no direct hazard to
consumers and competitive prices were maintained. An example of this is the acquisition
of Gulf by Chevron in 1984, which amounted to the largest corporate merger of US history
at the time (for more details see Kovacic and Shapiro, 2000). The hands-off approach
also manifested in a reduced number of cases prosecuted on an extraterritorial basis. The
Foreign Trade Antitrust Improvements Act of 1982 limited the jurisdictional reach of US
antitrust laws (Freyer, 2006: 149).

The relaxed merger controls in the Reagan era, combined with an overall deregulation of
corporate governance laws at that time, spawned the fourth big merger wave in US history,
which lasted from 1981 to 1989. There were more than a dozen mergers each day, which
mainly concerned larger companies acquiring smaller ones with the acquiring company
being, on average, ten times larger (Mueller, 1997: 656, 676). Market concentration
occurred in various sectors, but the changes in the banking industry were most farreaching: from the 1980s to the 1990s, more than 6,300 bank mergers were concluded in
the US, reducing the total number of banks by a third (Pryor, 2001: 315). In contrast, in the
1980s, price-fixing or market-sharing cartels falling under the per se prohibition rule were
prosecuted and also penalised more harshly (Litan and Shapiro, 2001: 18). Compared to
previous years, the number of incarcerated individuals increased significantly in the 1980s.
In the years between 1980 and 1984, 273 individuals spent a total of 1,008 months in jail
due to antitrust offences (Gallo et al., 2000: 129). The cases that were prosecuted almost
exclusively involved small enterprises (Kovacic, 1989: 173-206). Against the backdrop of
the fourth merger wave, smaller and medium-sized companies were particularly inclined to
conclude cartel-like agreements in order to be able to face the standards of competition set
by larger and more dominant players. In addition, small companies typically lacked the
necessary financial resources to employ professional legal counsellors for a successful
defence at the courts (Gallo et al., 2000: 119). The acme of the Chicago School took place
against the backdrop of worldwide economic downfall. With the collapse of the Bretton
Woods regime and the two subsequent oil crises of 1973 and 1979, US companies had to
back-pedal from their leading position in the world market. Competitors in Japan and
Western Europe, and Australia, increasingly posed a competitive challenge. Enhanced
mergers and acquisitions formed part of the US countervailing corporate strategy to face

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foreign competition. The efficiency doctrine of the Chicago School and the highly
developed econometric modelling instruments served to legitimise public non-intervention
into US concentration activities. The strict prosecution of cartels, mainly concluded by
smaller competitors, matched the interest of larger corporations. In this sense, the
minimised antitrust enforcement of Chicago scholars represented an overt political effort to
strengthen domestic firms to compete in global markets.

The Chicago School raised considerable political controversies. Democrats and

Republicans alike criticised the Chicagoan laxity towards mergers.15 Criticism also came
from academia. For many years, major US universities, most notably Harvard, Yale,
Berkeley, and the Massachusetts Institute of Technology (MIT), refused to hire students
from the Chicago School (cf. Kangas, 2006). Other universities, however, also became
melting pots of the free-market ideology, such as the University of California Los Angeles
(UCLA), Rochester and of Virginia (ibid). The radicalism of certain prominent Chicago
scholars also led to heated academic vendettas. Ronald Dworkin, an eminent law
professor and legal philosopher from the York University Law School and Oxford
University, became a well-known foe of Richard Posner. Dworkin steadfastly accused
Posner of holding a very limited and immoral vision of wealth distribution and poverty,
when he claimed that free markets were preferable to all other systems as they allocated
goods to those who most wanted them and were ready to pay the price (MacFarquhar,
2001). Repeatedly, the conceptual points of departure were criticised for not matching
economic reality. The Chicagoan premise of perfect competition particularly came under
attack as being a phantasm existing only in the minds of economists and their textbooks.
For example, the Coase Theorem by Ronald Coase, a Chicago scholar and later Nobel
Prize winner, builds upon this premise. Under Reagans deregulation drive in the 1980s, it
served as a theoretical justification for the political choices taken (cf. Schmidt and Rittaler,
1986). The Chicago pundits were also criticised for their single-goal orientation in antitrust
matters. Sceptics predominantly attacked the efficiency doctrine for being vague and
undefined, and the belief that efficiencies were automatically passed on to consumers, as
if managers pursued efficiency improvements as their only goal (Pitofsky, 1996a).

15

Punches below the belt were common. In a speech before the American Bar Associations Section of
Antitrust Law in 1987, Senator Howard Metzenbaum, Chairman of the judiciary Subcommittee on Antitrust,
Monopoly and Business Rights, called the Reagan antirust leaders a garbage barge of ideologues (Pitofsky,
1996a).

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2.8.3 The Continuation of the Chicago School in the US: Facts and Fiction
Although Chicago School doctrines have been fiercely criticised since the Reagan
Presidency, its premises have had an enduring impact on US antitrust enforcement. As
Chicago scholar Richard Posner declared:
Almost everyone professionally involved in antitrust today [] not only agrees that the
only goal of the antitrust laws should be to promote economic welfare, but also agrees on
the essential tenets of economic theory that should be used to determine the consistency of
specific business practices with that goal. Agrees, that is, that economic welfare should be
understood in terms of the economists concept of efficiency []. (In Foer, 2004)

Throughout the 1990s, the Chicago School continued to instigate academic discussions,
and Chicago scholars remain widely cited from 2000 onwards. For example, Robert H.
Bork generated renewed attention with his book The Tempting of America: The Political
Seduction of the Law in 1990. Commentators sometimes consider current times as the PostChicago School era, which started in the early 1990s (First, 2002: 183). The post-Chicago
blend fails to form a unified school (Schmidt and Rittaler, 1986: 11-2). Nonetheless, the
central neoclassical yardsticks of microeconomic price theory, efficiency, and consumer
welfare maximisation continue to be emphasised, albeit in a slightly less orthodox way
than by the Chicago scholars under the Reagan Administration. The vision that antitrust is
fundamentally about consumer interests, rather than wider social goals, such as
employment or the protection of SMEs, is commonly accepted in the US (Crandal and
Winston, 2005: 42-3). The actual enforcement practice of the Federal antitrust authorities
supports this. Up to the present day, monopolisation cases constitute a small fraction of the
overall investigations, which can be seen as a vestige of the Chicagoan permissive attitude
towards corporate size. On average, less than ten investigations a year concern monopoly
cases (cf. Hwang, 2004; Kovacic and Shapiro, 2000; First, 2002). In this regard, mergers
and acquisitions also continue to be subject to an overall diminished scrutiny (Hwang,
2004: 116). Similarly, most forms of unilateral action, even if conducted by monopolists,
tend to be considered harmless. Post-Chicago scholars, however, took a slightly more
interventionist stance, particularly with regard to challenging exclusionary and vertical
market conduct, such as tied-in selling, or predatory pricing (Foer, 2004). Therefore, to
date, no successor paradigm has replaced the dominance of Chicagoan thinking. In contrast
to the theory-minded first generation, post-Chicago scholars conducted greater empirical
research and collected evidence that was more factual. Econometric modelling became

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more sophisticated. Game theoretical insights, as an analytical device in the investigation

phase, made their entry in the detection of cartel cooperation and oligopolistic market
abuses (Kovacic and Shapiro, 2000). Game theoretical logics, most notably the
assumptions of the prisoners dilemma, also underpinned the introduction of leniency
schemes in the US, according to which the first cartel member to disclose information was
granted immunity.

The sustainability of the Chicagoan legacy is due to several factors. Up to the present day,
courts and generations of lawyers have continued to employ the views and analytical
concepts of the Chicago School (Gavil et al., 2002: 64). In fact, prominent scholars of the
Antitrust Division were elected as judges into the US Supreme Court. Richard Posner,
leading Chicago scholar and appointee to the Court of Appeals in 1981, became its chief
judge from 1993 to 2000, and more than half of the Federal judges participated at the
Chicago Trainee Program (ibid). Conservative, neoliberal foundations usually cover all
expenses of the two-week indoctrination of Chicago economics, which usually takes place
somewhere in the Caribbean (Lea, 1999). In these programmes, judges learn that antitrust
enforcement is wrong and that monopolies are good, something which is also emphasised
in the literature, supplied to judges afterwards (ibid). Thereby, Chicagoan theorems
continue to penetrate US antitrust jurisprudence. As a commentator put it, the Chicago
School remains a potent force as long as its adherents still sit on the Federal bench (Hart,
2001: 10). The voice of the judiciary is further enhanced by the case-by-case litigation
approach. Rulings by judges are not easily reversed. Once established, economic and
judicial concepts therefore tend to endure. They become part of a deeply engrained
philosophy, locked into the body of law that is constitutive for future antitrust rulings. The
Merger Guidelines, adopted under Reagan in 1982 and 1984 are an example of this. They
calibrated the scope and content of anticompetitive mergers to the economic concepts of
the Chicago paradigm and marked a considerable shift away from the more market
structure-inspired 1968 Guidelines (Mueller, 1996a: 236). Whereas the 1968 Guidelines
were based on statistical concentration levels as a focal point of determining
anticompetitive mergers, the Reagan Guidelines were biased towards efficiency gains,
rather than market size. In the 1992 revision of the Merger Guidelines, Chicagoan
influence was dominant again. The permissive attitude towards unilateral competitive
effects of mergers and the efficiency reasoning was not touched upon (Gavil et al., 2002:
68).

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The Chicago views underwent a revival under the presidencies of Bush Senior and Junior,
which also made it difficult to attain changes in enforcement attitudes. Under George Bush
Senior, who already served as Vice President under Reagan, a slightly more activist
approach was adopted. However, in essence, little changed. The bias for corporate bigness
endured and mergers could be concluded unimpeded by the antitrust authorities (Mueller,
1993: 160). Under the maxim Back to the Future, his son, George W. Bush re-employed
many of the Chicago-brigades that already served during the Reagan administration in the
early 1980s, the epitome of the Chicago-School. Timothy Muris, Chairman of the FTC
since 2001, for example, was one of the main architects of Reagans antitrust agenda in the
1980s. He became famous for his laissez-faire view according to which not corporations,
but governments posed a threat to competition. In line with Chicago-style thinking, George
W. Bush defended the lenient stance of US antitrust authorities by saying that the
application of antitrust laws needs to be applied only where there were clear cases of pricefixing (Wolffe, 2000: 14).

The US antitrust laws are often assumed to be the strictest in the world (Taylor, 2006: 349;
Mueller, 1996b: 415). This is true for the 1960s and the early 1970s, which can be
classified as an overtly active period of antitrust enforcement. The overall enforcement
attitude of the US antitrust authorities under the Reagan Presidency, however, was lax. The
enforcement attitudes of the 1990s demonstrate that the norms established during the 1980s
persisted. Antitrust officials under the Clinton Administration (1993-2001) generally argue
that they tried to strike a pragmatic middle ground between the excessively active
enforcement in the 1960s and the minimalist laissez-faire enforcement of the 1980s
(Pitofsky, 1996b; Kovacic, 2003: 378). Leading officials of Clintons antitrust crew
criticised the way the Chicagoan efficiency dogma continued to be applied by the US
courts, i.e. Robert Pitofsky, FTC Chair from 1995 to 2001, Eleanor Fox, Assistant
Attorney General for Antitrust of the United States from 1997-2000, and Harry First, Law
Professor at the NYU. For example, in 1979 Pitofsky wrote an article entitled The
Political Content of Antitrust in which he stressed that political values, and not the
Chicagoan type of efficiency should be the benchmark of antitrust law enforcement
(Ullrich, 2003: 10). During the Clinton Presidency, and its ambition to walk the Third
Way, a more activist antitrust enforcement policy was adopted, the budgets of the FTC
and the DoJ were increased substantially, and experienced private attorneys were hired
(Crandal and Winston, 2005: 42). Compared to 1981, in the year 2000 the total antitrust

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budget increased by more than a third (from US$ 107.7 million to US $ 146.9 million),
whereas the enforcement expenditures for controlling monopolies and mergers almost
doubled (from US$ 31,1 million in 1981 to US$ 57,2 million in 2000) (Kovacic, 2000). In
total, the Federal Government spends roughly US$ 150 million per year on antitrust
enforcement (Ehricke, 2003: 118). The enforcement focus shifted away from the shortterm Chicago views on actual price effects for consumers, to a more long-term orientation,
which took the future impact of economic transactions into account (Litan and Shapiro,
2001: 5).

The enhanced antitrust enforcement under Clinton, however, only holds if it is compared to
previous enforcement records. In total numbers, the FTC challenged 35 mergers in 1995,
the largest annual record since 1979 (Baker, 2003: 8). The DoJ Antitrust Divisions
involvement in analysing transnational corporations rose from 5% to 29% between 1993
and 1997 (Freyer, 2006: 151). Intervention mostly took place in cases of horizontal
mergers in relatively concentrated markets, such as the soft drink industry, of which
Federal Trade Commission v. Coca-Cola Company became a landmark case (cf. Pitofsky,
2000). Nonetheless, against the backdrop of a considerably increased merger activity from
the mid-1990s onwards, the absolute number of blocked concentration activities is
misleading. The financial market deregulation that started under Reagan and Bush
continued under the Clinton Administration, which facilitated both horizontal buyouts and
mergers and acquisitions. In 1995, 2800 mergers and joint ventures were filed, and there
were more than 4000 mergers per year in the period from 1998 to 2000 (Pryor, 2001: 312).
In less than 5% of the proposed transactions, the US antitrust authorities initiated more
detailed investigations (ibid: 3). Even though the public authorities challenged a few highprofile mergers between corporate giants and monopolies before the courts, such as
Microsoft, Intel, Visa and MasterCard, American Airlines and Toys-R-Us, the proportion
of litigated mergers was rather low (Litan and Shapiro, 2001: 12). Similarly to his
predecessors, the bottom line of antitrust enforcement under the Clinton Presidency was to
account more generously for mergers synergies in analysing competitive effects (Baker,
2003: 32). The view that antitrust enforcement was supposed to encourage efficiency in
order to serve consumer welfare also prevailed among Chicago School critics (Pitofsky,
1996a). When the Merger Guidelines underwent a reform in 1997, the Chicagoan
efficiency notion survived as the most central yardstick for assessing anticompetitive
conduct. In other words, since the 1980s the degree of industrial concentration through

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mergers increased considerably in the US (Pryor, 2001: 317). Since the ascendancy of the
Chicago School, only a handful of the thousands of merger concluded per year are
prevented (Mueller, 1997: 680), while the vast majority of antitrust cases (about 1500
cases on an annual basis) was dismissed without further investigation (Lea, 1999). The
Post-Chicago era meant that interpretations were refined with highly sophisticated
analytical techniques and specific algorithms for the definition of markets and market
boundaries were developed, without touching, however, on the essence of the Chicago
theorems on efficiency gains.

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Chapter 3
Going Back in History:
The Evolution of the European Model of Competition Control
Introduction
This chapter analyses the historical evolution of competition laws and practices in the US,
Germany, and henceforth in the European Community. On the basis of an analytical
narrative covering the time period of US military occupation in post-war Germany until the
adoption of the Treaty of Rome in 1957, it unravels the particular historical interest
configuration that brought competition laws and practices into the realm of European
integration. It subsequently embeds the evolution of competition laws in Germany, the
European Coal and Steel Community (ECSC), and eventually the European Economic
Community (EEC), in the context of the wider political economy at that time. First, it
reveals that competition laws formed part of the wider political project to establish a
market capitalist regime in Europe, an endeavour initially carried by a US coalition of
political and economic interests. However, the political and economic elite in Europe
subsequently endorsed it.

Going back in history reveals that strong US influence in the aftermath of the War was
crucial for why competition laws came to form the constitutional cornerstone in the
restructuring of the German economy and subsequently, in setting in motion the European
economic integration project. Second, the chapter argues that rather than a wholesale
Americanisation, the specific outlook of the competition law enforcement institutions
was shaped by the ideas and concepts of a small group of economic and legal theorists, the
German ordoliberals of the Freiburg University. Due to the prominence of the Freiburg
School on economic thought in Germany and its legal system, US antitrust discussions
never had a serious chance to become established in Germany (Fikentscher, 2003: 17). By
drawing on existing, but widely disregarded research and archival documents, the chapter
lays bare how this small group of intellectuals, under the patronage of the US Occupation
Forces, ascended from their enclave in Freiburg to restructure the German political
economy, and subsequently shaped the first supranational competition laws in European
Coal and Steel Community (ECSC) and the Rome Treaty. The close supervision of the US
authorities during the formative phase of the European integration project opened a
window of opportunity for ordoliberals. Third, the chapter demonstrates that by lobbying

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the political decision-makers drafting the Treaties, national industrial elites blocked a
wholesale translation of ordoliberal ideas. Concomitantly, US political support of
ordoliberal influence in the institution-building process was critical in both Germany and
integrating Europe, but not all determining. National industry opposition could not prevent
the inclusion of competition laws, but influence the particularities of what previously was
identified as the European competition model a heuristic device to characterize the
institutional enforcement structure of EEC competition laws.

Most of the literature on European integration largely ignored the influence of ordoliberal
doctrines on the institution building process in the European Community. Only a limited
range of authors, mostly from the disciplines of economics and law, and foremost of
German origin, paid attention to the important role of Freiburg scholars (cf. Joerges, 2001;
Budzinski, 2003; Gerber, 1998; Gillingham, 2003). A possible explanation for the reason
why so many scholars outside Germany disregarded the ordoliberals is probably because
their work is almost exclusively in German. English translations or analyses recapitulating
their work were long hard to find. According to Joerges, the more complex explanation is
that political scientists do not take normative theories seriously enough (2004: 13). Here
it is argued that the particular normative ideas of the ordoliberals find their origin in the
opposition to the politico-economic structure of (totalitarian) monopolistic capitalism in
Germany.

Part I: Monopolistic Capitalism and the US Roots of the Antitrust Idea

3.1 Monopolistic Capitalism

Monopolistic capitalism, or organised capitalism, refers to an economic system in
which the interests of the capitalist elite imbue state institutions and state policies. The
concepts indicate a market structure in which monopolies and/or hierarchically controlled
cartels, or trusts, as well as other forms of corporate intertwinements, such as networks
of interlocking directorates and supervisory boards, control the marketplace (cf. Bukharin,
1929 see Chapter IV 'The Inner Structure of 'National Economics' and the Tariff Policy;
Neumann, 1942; see also Resch, 2005). In contrast to a state planned economy, or

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command economy, under monopolistic capitalism private property is safeguarded, and

capital accumulation remains in the control of private hands.

In line with Marxist reasoning, Neumann (1942) ascribes the evolution of monopolistic
capitalism to the dynamics of competition against the backdrop of freedom of contract, free
trade, and free competition. The fiercer the competitive struggle, the more the exploitation
of economies of scale, expansion, and hence, capital accumulation for investments in new
technologies becomes crucial for economic survival. Thereby, competition turns into a
coercive force transforming classical small and medium-sized (family-owned) companies
into large-scale corporate entities able of eliminating economic risks and generating the
necessary investments. The process of ongoing economic power concentration and
centralisation culminates in an oligopolistic, monopolistic, cartel-dominated market
structure. After a period of consolidation, the corporate elite, running cartels, oligopolies,
monopolies, and the financing banks, forms a community of interest seeking to maximize
profits. Consequently, to secure economic power and the institutional prerequisites for
capital accumulation, carteleers and monopolists seek to influence the state machinery in
order to subordinate the masses to the policies of industrial empires (Neumann, 1942:
260). State-imposed protectionist policies, such as the establishment of tariff walls, help
cartels to gain additional profits. With reduced competition in the domestic market, prices
can be raised, and more surpluses extracted. Bukharin noted in this respect:
[] various spheres of the concentration and organisation process stimulate each other,
creating a very strong tendency towards transforming the entire national economy into
one gigantic combined enterprise under the tutelage of the financial kings and the
capitalist state, an enterprise which monopolises the national market []. (Chapter IV,
The Inner Structure of National Economics and the Tariff Policy, emphasis in the
original)

3.2 The Sherman Act of 1890 and the US Antitrust Movement

Rules on competition as a component field of economic policy are undoubtedly a US
invention. It was in 1890 that US Congress adopted the proposal of Senator John Sherman
to prohibit the large trusts which set prices and output limitations for whole industries.
The Sherman Act constitutes the oldest legislation on competition control, and the most
widely know competition legislation. To date it forms the most essential statutory basis for

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US antitrust enforcement. It is often considered if not the most powerful instrument for
economic policy in the United States, definitely the most characteristic (Letwin, 1981: 3).
In 1914, the Clayton Act complemented the Sherman Act. Together with the Sherman Act,
they constitute the Magna Charta of free enterprise. They were the political result of a
broad-based popular protest movement against the concentration of economic power in a
period of monopolistic capitalism.
The Sherman Act was adopted in the context of rapid industrialisation in the late 19th
century US. Markets grew in size, the subsequent extension of railroads facilitated
transportation, and new technologies increased industrial productivity and communication.
When the economic depression of 1883 hit the economy, demand stagnated and industries
engaged in overproduction. Competition intensified. Against the backdrop of the open
world economy at that time, this was even more so the case. In the period between 18701914 cross-border trade and investment was greater than at the end of the 20th century,
relative to the world population at the time. Cross-border trade grew 3.4% per annum and
its value was 33% of total world output (Hirst and Thomson, 1999: 21-22). In response to
tightened competition, giant trusts emerged a sort of vesting shareholdings or holding
companies of several legally independent companies in a particular industry (Goyder,
1998: 4; Djelic, 2002: 241). The term trusts derives from the certificates issued to the
trustees of these inter-firm networks. The participating companies remained independent
legal units, while combining their endeavours in a larger unit. In contrast to the much more
loosely organised price cartels, trusts institutionalised cooperation on a more permanent
basis. Trusts controlled operating and investment decisions, fixed prices, imposed output
limitations, and allocated local and regional markets. Thrusts eradicated competitors,
coerced suppliers and distributors, and dictated high prices for customers. They wielded
monopolistic control over entire industries, such as steel, cattle, cordage, cottonseed oil,
lead, oil, sugar, tobacco, whiskey, and linseed oil (Djelic, 2002: 241).

The emergence of trusts brought with it a concentration and centralisation of ownership

and capital accumulation. Concentrations in the banking sector and the establishment of a
network of interlocking directorates between banks and industry, often also referred to as
money trusts, further contributed to this (Fennema, 1982). Entire industries came under
the control of a few people, among which were prominent corporate giants, such as John
D. Rockefellers Standard Oil and J. P. Morgans investment bank (Hartman, 2005). The

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financiers that controlled these trusts also enjoyed monopoly power over new technologies,
in particular that of railroads and telegraphs (Wells, 2002: 28). They were located at the
financial centres in New York, Boston, Philadelphia, and Baltimore and sometimes even
London. Most notably, they held close ties with the political elite (ibid). Farmers and small
companies, but eventually also the wider society, struck by poverty, and unable to compete
with the prices of the large trusts, came to protest against the practices of large trusts,
which culminated in the formation of an antitrust movement demanding an antitrust
legislation. The issue of antitrust control made its way into public consciousness to an
extent that was probably never seen again. Bankers were often the target of the popular
antitrust movement as their decisions often turned against smaller shareholders (Fennema,
1982: 4). Commentator Timberg embedded the broad-based resentment of the little man
against economic power concentration of large trusts in the particular historical
constellation that characterised the American way of life: farmers and small town
entrepreneurs were all ambitious, mobile, optimistic, speculative, anti-authoritarian,
egalitarian, and competitive (2003). At the heart of the antitrust debate was the question
about the role of the state in relation to the emerging corporate market order and the power
of large companies. The central issue at stake was the extent to which private companies
were to be granted the right to organise the market by themselves, and to what extent the
state authorities should intervene, as well how large companies should grow. In 1890,
Senator John Sherman drafted a law to prohibit large trusts. Section 1 prohibited every
contract, combination in the form of trust or otherwise, or conspiracy that restrained
interstate or foreign trade. Section 2 forbade attempts to monopolise. In his speech before
Congress, Sherman argued that early trusts were governed only by selfishness:
If anything is wrong, this is wrong. If we will not endure a king as a political power, we
should not endure a king over the production, transportation, and sale of any of the
necessaries of life. If we would not submit to an emperor, we should not submit to an
autocrat of trade. (Statement of Senator Sherman (1890) in Bork, 1966)

In the years to come, the driving forces of the antitrust movement, i.e. the strong farmer
lobbies and small entrepreneurs, also pushed for antitrust laws at the level of the States. In
1899, almost all states located in or near the Mississippi Valley adopted antitrust laws.
Boudreaux and DiLorenzo (1993: 82) ascribe this to the fact that the powerful farm lobbies
from the Midwestern agricultural states attempted to thwart competition from the large
centralised meat or wheat processing industries of the cities. Today, the term trusts is
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rarely used anymore. Instead, the more general amalgam cartel has become more
widespread. Nevertheless, the word antitrust endured among US practitioners and
academics specifically to refer to the fight against cartels and restrictive business practices,
whereas in Europe and the rest of the world, the more generic analogue competition
policy became more widespread.

3.2.1 The Clayton Act and the First Merger Wave

Ironically, the strict prohibition of inter-firm collaboration by the Sherman Act induced
companies to merge instead, which resulted in the oligopolisation and sometimes, even
monopolisation of entire industries. The takeover battle lasted from 1895 to the stock
market crash of 1904. It entered US history as the first and biggest merger wave if
measured relative to the size of the economy (Djelic and Kleiner, 2003: 3; Bittlingmayer,
1985). In 1909, economic concentration amounted to a situation in which the 100 largest
US companies accounted for 18% of all industries (Gaughan, 2002: 23). Horizontal
mergers, i.e. mergers between direct competitors of the same industry, were common in the
sectors of (fabricated) metal, food products, petroleum, chemicals, transportation
equipment, machinery and bituminous coals (ibid, Djelic and Kleiner, 2003: 3). The
merger between J.P. Morgan US Steel and Andrew Carnegies Carnegie Steel was the first
billion dollar mega merger in US history. In a deluge, the merged entity swallowed up the
remaining 785 rivals (Gaughan, 2002: 23). The US authorities, the Federal Justice
Department and the Supreme Court, did little to stop economic concentration. In the
context of poor economic performance and the difficulties in achieving economics of scale,
companies could expand in order to secure profits. Large-scale bribery of judges and
elected officials also played its part (ibid: 25, 27). Moreover, the liberalisation of
corporation laws in some US States also facilitated the vast takeover boom (ibid). The
Great Merger Wave considerably weakened the banking system and as a result thereof
came to an abrupt end with the stock market crash of 1904 (ibid: 28).

The enactment of the Clayton Act took place against the political backdrop of an upcoming
protectionism in the world economy, in which national government blocked cross-border
trade flows by imposing tariff walls as high as 40% (Scholte, 2001: 522). In the time of
economic crisis in the US, antitrust sentiments revived and socialist ideas prospered
(Zweynert, 2004: 11). Under the Presidency of Theodore Roosevelt (1901-1909), antitrust

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enforcement became steadily more stringent. Large corporations came under attack and
public market intervention culminated in the administration of prices (ibid). Increasingly,
the Sherman Act was considered an insufficient legal basis to tackle economic power
concentration and the accumulation of capital into ever fewer hands. In 1914, under the
tenure of President Woodrow Wilson (1913-21), US Congress adopted the Clayton Act.
Section 7 regulated large companies and mergers that substantially lessen competition
and that tend to create a monopoly. It prohibited exclusive agreements and tied-selling
agreements, i.e. the practice of linking the selling of one product to another (cf. Fox and
Pitofsky, 1997; Litan and Shapiro, 2001). Moreover, it also prohibited three types of
interlocks between boards of directors: between banks, between directly competing firms,
and between railroads and their potential suppliers (Fennema, 1982: 20). In addition to the
new antimonopoly legislation, in the same year the Federal Trade Commission Act was
adopted to prohibit unfair methods of competition in or affecting commerce, and unfair or
deceptive acts or practices in or affecting commerce. It erected the Federal Trade
Commission (FTC) next to the Antitrust Division of the Justice Department (DoJ) as a
second independent administrative body to enforce the new law.

The Clayton Act expanded the regulatory scope of antitrust control. Similar to the Sherman
Act, it entailed provisions to protect the interests of smaller and less powerful companies.
However, broadly formulated notions such as substantially lessening competition lacked
a clear definition (see also Chapter 2). In essence, the Clayton Act did not inhibit
companies from growing in size, but rather attempted to control concentrations in the
context of the existing market structure. Whether or not a merger created a dominant
position was irrelevant as long as it did not substantially lessen competition. In other
words, even though the Clayton Act was established to curb the economic power of large
enterprises, it did not prohibit economic concentration. The judiciary enjoyed far-reaching
room for interpreting the Clayton Act. The US Supreme Court subsequently used the
Clayton Act in the favour of large industries (cf. Mueller, 1997). In the years immediately
after the First World War, the US experienced an economic boom, which resulted in an
enhanced liquidity of capital markets and gave companies the possibility to acquire other
companies by means of debt creation. The investment banking industry was fundamental
in the financing of concentration activities. It was both the trigger factor for the second
merger wave, and eventually also for its halt, when the increasingly high returns on
investors slowed down the economy (Gaughan, 2002: 28-30). Also the level of

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concentration in the banking sector was unprecedented in US history, and henceforth

competition was virtually absent (ibid). The US antitrust authorities, the DoJ and the FTC
adopted a lax enforcement attitude. The 1920s, in particular, were marked by a laissezfaire attitude towards economic concentration, which mostly concerned vertical mergers
and mergers of companies from unrelated industries. Examples of conglomerates
concluded during this merger wave, which have lived on until today are General Motors,
IBM, John Deere and Union Carbide Corporation (ibid: 28-31). The emergence of large
US companies led to rapid industrial expansion. In 1929, the US economy accounted for
the 42% of the worlds industrial output, followed by Germany, UK, and France, whose
economies together accounted for 28% (Hobsbawm, 1994: 97). The US merger wave
ended with the Wall Street stock market crash of October 29 in 1929, the day that entered
history as Black Thursday. The inter-war world economy collapsed in the time of the
Great Depression. During the early New Deal economic recovery programmes of the
1930s, the US authorities effectively shelved vigorous antitrust law enforcement as part of
the wider protectionist measures to stimulate national economic survival. There were on
average less than ten cases per year (Gallo et al., 2000: 92). In order to avoid mass scale
bankruptcies and the resulting social tensions from unemployment that came with the
sweeping economic recession of the late 1930s, US antitrust authorities even gave their
blessing to the formation of crisis or depression cartels, which endured until the early
1940s (Motta, 2004: 37; Baker, 2003: 26).

3.2.2 Antitrust Control and Fordism

Fordism, named after Henry Fords Ford Motor Company, was the term to indicate the
new liberal capitalist regime of industrial mass production of consumption commodities in
the US after the First World War. Central to Fordism was the idea that large companies
could exploit economies of scale and scope, through a rigid division and fragmentation of
work. The recipe for large-scale production of cheap consumer goods consisted of the use
of unskilled or semi-skilled labour carrying out single or a limited number of tasks at
assembly

lines,

enhanced

mechanisation,

meticulous

managerial

control,

and

organisational hierarchies. The resulting efficiency gains, which led to higher wages and
improved living standards for workers, were in turn expected to increase demand for the
goods produced for the mass consumer markets. Typically, Fordist companies were
characterised by a high vertical integration in which a few dominant firms assembled the

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finished products from their manufacturing subsidiaries (cf. Knudsen, 1996). High levels
of vertical integration freed companies from their dependence to suppliers and distributors
and allowed for centralised managerial control.

The enforcement of antitrust laws constituted one of the supportive regulatory frameworks
that facilitated the Fordist production model. The tolerant attitude towards economic
concentration and centralisation buttressed the diktat of efficiency in the production
process. Under the guidance of Thurman Arnold, the DoJs Antitrust Division did not
problematise company size, but industrial inefficiency, particularly if efficiency gains were
not passed on to the consumers (Wells, 2002: 41). Thereby, the purpose of antitrust control
was to force companies to be efficient in their production. The number of antitrust
officials at the DoJ and the cases scrutinised in the late 1930s increased considerably from
58 to 200 and from 11 to 92 (Wells, 2002: 40). The emphasis on corporate efficiency
brought Arnold and his antitrust crew into battle with labour unions, which feared
increased unemployment (ibid: 41). However, political opposition to the new Fordist
course in antitrust control soon vanished. Large-scale mass production provided cheaper
consumption products, such as cars, washing machines, radios, vacuum cleaners, and
refrigerators that became available to broader segments of society, and this subsequently
weakened support for labour organisations. Strange to say, but in 1940, the DoJ even
attacked labour unions on the basis of anticompetitive practices of organised labour
(Wells, 2002: 55). The weakness of labour organisations contrasted sharply with the
strength of business.

US involvement in the Second World War led to a rapprochement between the US

government and US business. Large companies like Ford, DuPont, General Motors, and
General Electric were involved in the production of war machinery and held a tight
relationship with the Federal government. A centralised body the War Resources Board,
mainly headed by chief executives of leading corporations, coordinated the large scale
weapons production for the US defence (Wells, 2002: 53). The privileged corporate elite
profited from state contracting during the War. For example, General Motors built large
factories to produce aircrafts and trained more than 40,000 unskilled workers and 2,000
foremen in a very short term, while employment at Alcoa and DuPont more than tripled
(Wells, 2002: 67). In turn, US business could exert considerable influence over antitrust
issues. Indulging in wishful thinking, business representatives even demanded the

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amendment of the Sherman Act in order to allow the integration and coordination of
business efforts (ibid: 54) an euphemistical demand for abolishing the Sherman Act and
thus allowing cartel-like agreements. Yet, cartels were still perceived to be too
controversial (ibid: 85). Nevertheless, as private industry was crucial to the US defence
machinery, antitrust enforcers turned a blind eye on cartel behaviour during the War.
Examples of US companies engaging in international market sharing cooperative
agreements with foreign competitors are General Electric, DuPont, Allied Chemicals,
Standard Oil, and Imperial Chemical Industries (ICI), which had a strong stake in cartel
ties with the German IG Farben, as it invested heavily in a process to produce oil from
coal (Wells, 2002: 46, 75-6).

The following sections demonstrate that the emergence of large-size companies in the US
and their intimate relationship with US government was not only crucial for the hegemonic
economic and political role played by the US after the Second War, but also for the export
of US-type antitrust laws to Europe.

Part II: Competition Laws in Europe

An Artefact of the Post Second World War Period
In Europe, there was never a widespread antitrust movement comparable to that in the US.
Until the late 1950s, competition laws were practically absent, or relatively
underdeveloped. The view that cooperative agreements and industry networks represented
a form of corporate conspiracy, cheating the public only became prevalent after the US
started to promote antitrust laws in post-war Europe. Initially, most of the national
competition regimes that developed in Europe in the 1950s and the 1960s mainly served to
please the US for the receipt of financial aid from the Marshall Fund. When the UK
introduced its first competition law, it was hardly enforced: until 1965 there were as little
as two competition cases on average per year (Travares de Araujo Jr., 2000). Nonetheless,
attempts to introduce rules on competition were also discussed in the context of
progressing industrialisation, thus before US presence in post-war Europe. The situation
was similar to that of the US antitrust movement. Small and medium-sized enterprises
protested against the abusive behaviour of larger companies. An example of this is the
broad political support for competition laws in Austria in 1890 the same year the US

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enacted the Sherman Act. Due to the dissolution of the legislature, however, these laws
failed to pass the legislative process (Gerber, 1998: 7).16 According to Fennema (1982: 3)
one of the reasons for the absence of a popular antitrust movement was that socialist forces
were rather unconcerned about the trustification of industries and banks. The prevalent
view was that cartels and alike only had to be socialised to function perfectly in a
socialist planning system (ibid).

3.3 (Totalitarian) Monopolistic Capitalism in Europe

The formation of monopolies and cartels, consortia, or corporate syndicates in Europe
intensified with the process of industrialisation. They often endured for years, sometimes
even decades.17 The propensity to form cartels varied between different national economies
and different industrial sectors. In the early 20th century, cartels and monopolies
constituted the prevalent form of industrial organisation most notably in Germany,
Czechoslovakia, and Switzerland, controlling the markets for steel, iron, aluminium,
chemicals, potash, explosives, salt, cement, paper and fertilizers, as well as shipbuilding
(Fear, 2006: 11). Also in France, the UK, Austria and Russia, syndicates, cartels, and
investment trusts dominated industrial production (Bukharin, 1929, see for details Chapter
IV). The features of monopolistic capitalism manifested in the fact that many European
governments encouraged and monitored cartels in order to formally limit economic
competition (Djelic and Kleiner, 2003: 3). The political elite engendered the interests of
carteleers and monopolists by promoting cartels and monopolies as something intrinsically
good. Political elites endorsed the view that fierce intercompany competition in the form of
price warfare constituted a danger for economic and political stability. Cartel agreements
were often supervised by government agencies, not, however, to prohibit, but to legitimate
their existence (Resch, 2005: 2). For example, in the UK, private monopolistic
combinations and associations enjoyed the political support of British governments in the
1920 and 1930s (Wells, 2002: 94). Sometimes cartel agreements were even enforced at
court level, such as in the case of the appeal of a wood manufacturer in Saxony in 1897
against an existing cartel that was foreclosing geographical market access to third parties.

16

See also Harding and Joshua (2003) for a more detailed account on the early attempts to establish
competition laws in other European countries.
17
Medieval guilds, the Hanseatic League of Northern Europe allying merchants and the economies of entire
cities with specific trade privileges, as well as the trading monopolies of the English East India Company
(1600), the Dutch Vereenigde Oost-Indische Compagnie (1602) and the French Compagnie des Indes
Orientales (1664) would today account for a cartel-like institutions (cf. Harding and Joshua, 2003).

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The German Reichsgericht ruled that the existing cartel agreement was valid, and that the
freedom of contract exceded the freedom to compete, and in a wider sense, the freedom of
each company to establish a business where it wanted (Deringer, 2003).

In Europe, the pinnacle of cartel activity was concentrated in Germany, where monopoly
capitalism forged ahead with feverish rapidity (Bukharin, 1929, see Chapter IV). The
German industrialisation process was relatively late and concentrated foremost on the
capital intensive, large-scale heavy industries of steal, iron, and coal. Similar to the US,
railway construction constituted one of the leading industrial sectors, facilitating
communication and reducing transportation costs for other industries. Close connections to
banks and other financial investors providing patient capital were established, a particular
feature that later developed into the system of Hausbanken, or Grossbanken, the universal
bank system of the Rhenish variety of capitalism (cf. Gerschenkron, 1962). The evolution
of large cartels in Germany parallels the drastic political and institutional transformation
accompanying the German state building process and the subsequent imperial expansion.
The unification of German kingdoms into the German Reich in 1871 created new avenues
for burgeoning entrepreneurs to enter the marketplace, which led to a boom in the
establishment of new enterprises. The enhanced competition raised uncertainty among
established market players, a development that was further intensified by the economic
downturn of 1873-79. The number of cartels steadily increased and encompassed virtually
every sector of the German industry (Djelic, 2002: 8). Cartels and enhanced concentrations
emerged in the time of the Second Industrial Revolution lasting from 1870 to 1913, in
which the chemical and electrical industries also expanded. Banks often acted as the
entrepreneurs of mergers and cartels, in order to rationalise the industrial structure and to
increase profitability (Edwards and Ogilvie, 1996: 430). Representatives of banks occupied
central positions in the supervisory boards of so-called joint stock companies, which
proliferated from the 1880s onwards: from 2,143 in 1886 to 5,486 in 1913 (ibid: 428). The
powerful industrial networks, which in Germany were called Kartelle, Konzerne, or
Interessen Gemeinschaften (IGs) (cf. Djelic, 2002), lasted from the turn of the 19th century
until the decartelisation by the Allied Forces after 1945. Tentative statistical data reveals
that the number of cartels rose from four in 1865, to eight in 1875, to 90 in 1885, to 210 in
1890 (Harding and Joshua, 2003: 66). As part of the liberal trade regime at that time, many
of these cartels exhibited a strong transnational dimension, transgressing national borders.
According to an analysis by Schrter (1996), in 1897 there were about 40 cross-border

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cartels with German companies involved. At the time of the Second World War, more than
40% of world trade was controlled by cartels (Fear, 2006: 15). In 1905, roughly 400 cartels
existed, including about 12,000 companies in Germany alone (Schrter, 1996). Five years
later, the number had almost doubled (ibid). Cartel formation in Germany, but also in the
rest of Europe, had its heyday in the 1920s and 1930s, the interwar period. Germany was
confronted with horrendous reparation payments, which, combined with the financial
instability of the early 1920s, the shattered public finances of the politically weak
governments of the Weimar Republic (1919-1933), and the worldwide Great Depression of
1929 resulted in hyperinflation (Borth et al., 1986: 167-8). Social disruptions, economic
chaos, mass unemployment, and the pauperisation of large parts of society marked the
political climate. Against this backdrop, cartels prospered. In 1930, cartel activity in
Germany reached a peak with 2,100 cartels (Fear, 2006: 11).
The German Mittelstand, consisting of smaller retailers, wholesalers and artisans, formed
an opposing force to the large cartels and monopolies. The opposition never amounted to
an antitrust movement similar to that in the US (see Part I of this chapter). Notably thirty
years after the enactment of the Sherman Act in the US, in 1923, Germany adopted a
decree against abuses of economic power, the Verordnung gegen den Missbrauch
wirtschaftlicher Machtstellung, which sought to counterbalance cartels and cartel-like
organisations that surfaced in the time of rising interwar inflation (Harding and Joshua,
2003: 73). Gustav Stresemann emerged as its major proponent. He was a representative of
the Mittelstand and the Reichsverband Deutscher Konsumerverein, a consumer
organisation, (ibid). However, the view that cartels were an important stabilising factor for
the Germany economy was so dominant that the law did not prohibit cartels, but rather
made them subject to the surveillance of the state institutions (Deringer, 2003). This first
German encounter with some sort of competition law was only short-lived. The law was
abolished again as part of the broad-based hostility towards liberal markets which arose
during the worldwide economic depression following the New York Stock Market crash on
24 and 29 October 1929 (see for more details Djelic, 2002). Nonetheless, Germanys
ephemeral experience triggered a political discussion on the introduction of competition
laws in the 1920s and 1930s in other countries, albeit without concrete political results
(Gerber, 1998: 7).

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Cartels played a pivotal role in the rise of the fascist regime of National Socialism in
Germany, and vice versa: the regime sponsored the emergence of cartels and monopolies.
The enmeshment of the totalitarian state within the corporate elite exemplifies totalitarian
monopoly capitalism (Neumann, 1942). Totalitarian monopolist capitalism stands for the
particular historical junction in which a monopolistic economy combinations with the
command economy of the totalitarian state. With the advent of the National Socialists, a
law was enacted in July 1933 declaring the formation of big industrial cartels compulsory.
A cartel tribunal, a sort of cartel supervisory institution within the Ministry of Economic
Affairs was erected to supervise cartels (cf. Feldenkirchen, 1992; Djelic, 2002: 13). With
the adoption of Grings Four Year Plan in 1936, the integration of cartels and monopolies
into the totalitarian state apparatus intensified further. Mergers were promoted by means of
fiscal incentives, which resulted in a considerable degree of economic concentration in the
1930s (Feldenkirchen, 1992). Also a range of other measures added to the economic
concentration, such as complex forms of patent rights, interlocking directorates, proxy
voting, plurality votes, exchange of shares, and pooling of profits. This led to the erection
of economic combinations not surpassed in any country, not even the United States
(Neumann, 1942: 288). Rather than nationalising German industries, as would be the case
in a command economy, the Nazi government, in the interest of the corporate elite
supported a regime of corporate self-governance. The CEOs of the most powerful
companies administered the cartels in an autocratic style (ibid: 270). Thereby, the
centralised Nazi state apparatus could communicate with centralised cartels and
monopolies (ibid). By awarding contracts of guaranteed procurement, the Nazi government
helped the corporate elite to secure economic profits. In turn, it provided the Nazis with the
indispensable production of military equipment and financial, hence, political, support. The
symbiotic relationship between the state machinery and the capitalist elite entailed also the
distribution of Jewish industries or industries of annexed territories to the corporate elite
(ibid).

The most powerful cartels were formed in the capital intensive heavy industries, such as
coal and iron, and chemicals where the homogeneity of products facilitated the
specification of quotas and prices (Landes, 1969: 245). The coal and steel syndicates
constituted the core of the German war machinery. The highly vertically integrated
Vereinigte Stahlwerke was probably the largest mining and steel company, producing more
crude steel than any other steel company in Europe. It was founded in 1926 by August

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Thyssen and later split into two conglomerates, led by the sons Fritz and Herbert Thyssen.
Fritz Thyssen was involved in financing the National Socialist German Workers Party.
Later he titled his memoirs I paid Hitler (1941). Cartel regimes, such as IG Farben,
which at the Nuremberg Trials in 1947 was dismantled into Hoechst, Bayer, and BASF
(Badische Anilin- und Sodafabriken), also played a crucial role under the Nazi regime.
Apart from its help in planning the war, it profited from forced labour camps, unrestrained
experimentation on camp prisoners, as well as from supplying Auschwitz and other
concentration camps with chemicals such as the notorious Cyclone B.

During the Third Reich, closed market structures eliminated competition from outside.
However, within Germany, the carteleers found themselves in a relentless struggle for
supply, production, and sales quotas (Neumann, 1942: 291). The consolidation of the
totalitarian monopolistic capitalism marginalised the position of the German Mittelstand.
This was particularly pronounced in the case of joint stock companies functioning as
financial centres and capital funds for member companies. Joint stock companies
institutionally centralised economic power: the board of directors of the largest firms took
important decisions. In need of capital, small and medium-sized companies formed the
majority of stockholders, and thereby often came to co-finance the expansion of the large
ones (Neumann, 1942: 281). To give an example, the Rhenish-Westphalian Coal Syndicate
also operated as a joint stock company (Fear, 2006: 4). It encompassed more than 67 firms
and employed more than 500 people solely to run the cartel (Djelic, 2002: 12). In addition,
banks participated in the economic expansion of the large industrial combinations.
However, with enhanced competition among banks, they did not fully control large cartels
and monopolies (Harding and Joshua, 2003: 66; Resch, 2005: 3). Concentrations in the
banking sectors brought consortia of several large banks onto a supervisory board, which
reduced their collective ability to influence the course of the company (Edwards and
Ogilvie, 1996: 440). Moreover, with the growing size of industrial companies and the high
profitability, no single bank was large enough to finance further expansion, which also
limited the influence of financial capital on the supervisory boards (ibid).

After the Second World War, Germany was the first country to establish a broad based
competition regime in Europe. Although the UK had already adopted the Monopolies and
Restrictive Practices Control and Enquiry Act in 1948, it was only between 1965 and
1980s that more all-encompassing competition laws were adopted (cf. Eyre and Lodge,

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2000). The next section illustrates that Germanys second encounter with competition laws
was more enduring. The establishment of competition laws in Germany forms part of the
heritage of US Occupation Forces during the economic and political restructuring after the
Second World War. The German experience was of vital importance for the evolution of
competition laws in the European Community, and subsequently also in other European
states in the late 1950s and 1960s.

3.4 The Influence of US Antitrust Architects on Rebuilding Post-War Germany

After the Second World War, the Allied Military Government sought to restructure the
German economic and political system. The US Occupation Force became the most
dominant ally. At the Yalta Conference in February 1945 which divided Germany into four
occupation zones, the US suggested a radical decartelisation programme (Freyer, 2006:
248). President Dwight D. Eisenhower noted in April 1945:
You will prohibit all cartels or other private business arrangement and cartel-like
organisation. [] it is the policy of your government to effect a dispersion of the
ownership and control of German industry. (Cited in Wells, 2002: 140)

Only a few months later, at the Potsdam Conference in July, the heads of the US, British
and Soviet occupation zones agreed upon a US initiative to dismantle the cartel-dense
German economy at the earliest practicable date (Article 12 of the Potsdam Treaty in
Feldenkirchen, 1992: 261). The military governor of the US zone, General Lucius D. Clay,
was a key figure in determining the course in this regard and included the following goal
into his four-D programme: denazification, demilitarisation, democratisation, and hence,
decartelisation (Freyer, 2006: 247).

The staff of the US Decartelisation and Deconcentration Branch was drawn directly from
the US Justice Departements Antitrust Division. Initially, it could do little more than study
the situation as it occupied only the Southern states of Bavaria, Hesse, and BadenWrttemburg, which were not heavily industrialised (Wells, 2002: 148). The British
occupied the Ruhr Valley, the industrial heart of Germany where more capital-intensive
companies were based. When the US zone fused with the British zone in 1947 the US
Occupation Forces could take the lead in the economic and political reconstruction of

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Western Germany and impose a statute on antitrust.18 Cartels and cartel-like agreements,
such as syndicates, trusts and other monopolist arrangements were declared unlawful
(Djelic and Kleiner, 2003: 4). Additional legislations restricting the combination of
commercial and investment banking were introduced to disentangle corporate finance from
the productive sector (Wells, 2002: 153). Subsequently, more than 1,000 cartel agreements
were dissolved, including IG Farben and Vereinigte Stahlwerke. IG Farben constituted the
worlds largest chemical company and held close ties with the Nazi Regime. At the
Nuremberg Tribunal in 1947, the managers of the IG Farben were sentenced for crimes
against humanity for the exploitation of foreign slave labourers (Freyer, 2006: 249).
Ironically, many sectors of the US industry formed part of the large international industrial
cartels in which also German corporations, supporting the fascist regime, participated.

After the four years of Allied occupation, the German economy was far from
deconcentrated, in marked contrast to the successful breakdown of big German industrial
cartels. Several reasons account for this. On the one hand, the chief executives of large
German companies fiercely opposed the deconcentration efforts of the Allied Forces, and
this considerably slowed down the endeavour.19 On the other hand, the US Decartelisation
and Deconcentration Branch suffered from internal divisions. The Decartelisation Unit,
most notably composed of zealous lawyers, was convinced of the necessity to break the
German industry up into small pieces. It even sought to establish more stringent rules than
that of the US in order to set a precedent which would have an impact both at home, as
well as in the rest of Europe (Wells, 2002: 147). The Deconcentration Unit, which was
composed of economists, executed its task with less vigour, and eventually shelved the
deconcentration activities altogether (Freyer, 2006: 259; Wells, 2002: 261). Notably, under
US antitrust law and enforcement practice, large corporations were not per se evil, and
thus, the need to deconcentrate the German industry was considered less important. As one
of the Deconcentration Unit noted:

18

The UK and France were also involved in the decartelisation project of particularly concentrated industries,
such as coal and steel production, banking, motion pictures, and chemicals. Yet, in the absence of antitrust
laws in these countries, the implementation by these occupation forces was markedly less severe than the
approach taken in the US zone. The British did not share the same aversion to cartels as the US Occupation
Forces. The French, on the contrary, did not prohibit cartels as such. Instead, action could be taken only if an
anticompetitive effect could be examined (Harding and Joshua, 2003: 87; Wells, 2002: 147).
19
Exemplary is the blackmailing power exerted by two managers of the Metallgesellschaft, who announced
their deep concern to the military government about maintaining friendly relations with the their competitor
British Metal with regard to other companies in the markets (Freyer, 2006: 250).

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In any approach to the German people on the subject of decartelisation, I think that we
should honestly stress that we have no intent or desire to pulverize German industry; that
our purpose here is not to permit the rest of the nations of the world the benefits of largescale production. (In Feldman, 2006)

The intention was to focus on the largest firms only, including companies like Henschel &
Sohn, Robert Bosch, Siemens & Halske, and Metallgesellschaft (Wells, 2002: 155).
Eventually, Bosch and Siemens underwent only a marginal restructuring. The Big Three
of the banking sector, the Deutsche Bank, the Drezener Bank and the Commerzbank, which
controlled the financial system of Germany and held large stocks of leading German
companies, were divided only into nine, rather than thirteen different banks as initially
envisaged (Berghahn, 1986: 110).

3.4.1 Exporting Competition Laws to Germany and the Marshall Plan

With the changed political course of the US, the restoration of large German companies
came to prevail. Initially, Roosevelt and Churchill signed a plan by Henry Morgenthau in
September 1944 in Quebec, which entailed destroying the German manufacturing industry
in its entirety, and refocusing its economy on agricultural production only (Buxbaum,
2006: 5). While the Soviet and the French government demanded reparation payments, a
small group of powerful US businesspersons lobbying in Washington vigorously opposed
the plan. It wanted to ensure that German industrial assets would be available to support
the recovery of capitalist Europe, in particular the heavy Ruhr industries (Van der Pijl,
1984: 145), The famous Marshall Plan, building on the ideas of George C. Marshall, Chief
Military Officer during the Second World War, led to seeking to restructure the German
economy instead.

The political elite of the US Occupation Forces, most notably Lucius D. Clay and his
successor John J. McCloy, the head of the European Recovery Programme (ERP), the
forerunner of what became the Marshall Plan, held close connections with US business and
certain German industrialists (cf. Link, 1978; Van der Pijl, 1984). In 1946-1947, Clay
invited US business representatives to travel through the Western zones in order to gain a
first hand impression on the state of the West German economy and to establish close ties
with their German counterparts (Berghahn, 1986: 82-3). In a Report on Germany in 1947,
US business representatives suggested reinstating the board members and directors of
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German companies to their posts (ibid). Their requests had the desired effect. Exemplary
are the cases of Krupp and the chief executive mangers of IG Farben. In 1951, McCloy
released Krupp from prison and reversed the confiscation of his property, deeming the
prior judgment to be 'repugnant to American concepts of justice' (Van der Pijl, 1984: 174).
In 1952, he also released the IG Farben chief executive mangers from prison, who
regained their high-ranking positions in the German industry (cf. Heall, 2005). The US
corporate elite had a strong interest in the creation of free market access for their
technologically far more advanced and more competitive US companies. In particular,
Fordist-type, export-orientated companies producing cheap mass consumer goods were
seeking new consumer markets in post-war Europe to offset their products and expand in
size. The financial loans of the Marshall Plan supplied the necessary purchasing power for
innovating production into Western Europe, and hence the first important step in exporting
American accumulation conditions (Van der Pijl, 1984: 184). By exporting the US
economic model and industrial culture to Germany, the German industrial system was
meant to be integrated into the US dominated world economy. Eventually, the rest of
Europe would follow the German vanguard and buttress the system of market capitalism
against communism.

US industry representatives invited German industrialists to inspect US factories and to

take part in Training-within Industry courses. The purpose was to teach Fordist
production methods and Taylorist management strategies, as well as advertising and
marketing practices. This also required a radical transformation of the structural scope
conditions of the German industry, such as the abolition of the far-reaching cartel-structure
and other restrictive private barriers that inhibit free market access. The US corporate elite
considered competition laws crucial for levelling the road towards market capitalism in
West Germany and for forming a bulwark against communism in the East. It strenuously
pressured for the establishment of a competition regime (Djelic, 2002: 21).

This pressure was a reaction to the German industry representatives, who sought to
reinstall cartels in the aftermath of the War. They were convinced that cartels help to create
technological progress and economic stability, and to curb labour radicalism and class
conflicts (Freyer, 2006: 247). Or as Carl Duisburg, Chairman and Director of IG Farben,
noted industrial combinations were the consequence of the necessity to economize (in
Harding and Joshua, 2003: 42). In particular, Germanys (heavy) industry, confronted with

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enormous devastation after the War, had no sympathy for the US project of outlawing
cartels and opening up their markets to foreign competition. The Bundesverband der
Deutschen Industrie (BDI), the Federal Association of German Industry, encompassing 39
business associations counting more than 100,000 member companies, started an
aggressive propaganda campaign together with the Ruhr industrial elite against the
establishment of an antitrust regime (Djelic, 1998: 231). The connections between the
industry oligarchs and the state officials were highly personalised and the lobbying attitude
rather rude (Berghahn, 1986: 189-190). The enduring opposition of the industrial elite, as
well as of the German Mittelstand, implied that the US industrial culture could not be
exported as quickly as had been envisaged. Only in the 1960s did the first structural
industrial changes become visible (Berghahn, 1986: 259). Nonetheless, the US banking
system did not gain a foothold in Germany and the great universal banks were
reconstructed (Feldman, 2006: 8). The cooperative industrial relations were re-established,
and co-determination became the central mechanism within German corporate governance
regimes. In other words Germany established different a kind of capitalism to the liberal
market economy model of the Anglo-Saxon world, notably, what came to be known as the
Rhenish or coordinated capitalism (cf. Albert, 1993; Hall and Soskice, 2001; Crouch and
Streeck, 1997).

The broader political context also contributed to this. In the aftermath of the war, political
sentiments were overly hostile towards ideas of free market capitalism and the concept of
free competition. The attractiveness of unbridled economic liberalism propagated by the
US authorities seemed to be losing the battle against the socialist solutions offered by the
Marxist-inspired Social Democratic Party (SPD) and the Christian-inspired socialism
based in Roman Catholic regions (CSU) (Gerber, 1998: 257). According to Zweynert
(2004: 16), the deep rooted aversion to economic liberalism was founded on a strong
holistic conviction that society and economy should form an organic whole. The
introduction of US-style market capitalism was anticipated to run counter to this view.
According to Blum, the question was less about choosing between capitalism and
socialism, but how socialism should be organised (Blum, 1969: 26-37 in Zweynert, 2004:
16). Also in other European countries, the free market ideas promoted by the US did not
find a fertile ground. In France, an era of tatist capitalism made its entry, marked by
planification and state dirigisme, as well as strong elite alliances between government and
corporate interests. In the United Kingdom, the Labour Government nationalised its heavy

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industries of coal and steel in 1949 and strongly sympathised with government planning
with regard to gas, electricity, transport and telecommunications (Resch, 2005: 15).20

3.4.2 Exporting Competition Laws to the Multilateral Level:

The Plans for the International Trade Organisation
The massive attack on international cartels and the US project to establish competition
regimes in Germany and Japan was auxiliary to a much broader project of creating a new
liberal post-war world. Already in 1944 Franklin D. Roosevelt proposed to make cartel
practices that restrict the free flow of goods in foreign commerce subject to the
multilateral regime of the United Nations (Harding and Joshua, 2003: 89). He envisaged
exporting the US tradition of antitrust rules to the whole world. A multilateral agreement
on competition issues seemed tangible with the momentum of the United Nations
Conference on Trade and Employment in Havana, Cuba, from November 21 1947 to
March 24 1948. The draft proposal resulting from the conference, the Havana Charter,
suggested establishing the International Trade Organisation (ITO) as the central pillar of
the multilateral liberal regime of the Bretton Woods Accords of 1944. The US government
put the prosecution of cartels, together with other restrictive and protective business
practices, high on the ITO agenda. The Havana Charter did not only address governmental
barriers to trade, but also corporate behaviour, involving both private and public
commercial enterprises (Havana Charter, 1948: Article 54, Section 2, b and c). Chapter
five on Restrictive Business Practices (Articles 46-54) would have required the
signatories to combat all business practices affecting international trade which restrain
competition, limit access to markets, or foster monopolistic control (Havana Charter,
1948: Article 46, Section 1).21 The ITO was meant to provide a platform to file complaints
with regard to price-fixing, territorial exclusion, discrimination, production quotas,
technological restriction, misuse of patents, trademarks and copyrights, hence, all sorts of
practices applied by (international) cartels (Wells, 2002: 123). The competition rules were
drafted by US State Departments special Advisory Committee on Private Monopolies and
20

Although the subsequent Conservative Government of 1953 immediately evoked a process of

denationalisation, the public corporation remained an intact pillar for decades until the advent of Margaret
Thatcher in 1979.
21
The inclusion of competition policy in the international domain surfaced for the first time in the
discussions surrounding the international institution building in the 1920s and the 1930s. In the League of
Nations World Economic Conference on 'Concerted Economic Action during March 16-18 in 1931,
proposals for multilateral competition rules were brought forth (Archives of the League of Nations 2006).
They never materialised as the issue moved to the background again during the Second World War.

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Cartels and (Djelic and Kleiner, 2003: 7). Their aim was to create a worldwide open door
for US exports and investment. The US delegates built in the loophole that, in any cases in
which the ITO failed to intervene, the US could enforce its own laws instead (ibid: 118).

The ITO was never ratified. The Soviets did not participate in the talks and several
European countries expressed their opposition to the Draft Charters that addressed cartels
and inter-governmental commodity agreements (ibid: 120). Rather than joining the US
liberal project, developing countries instead planned to steer domestic industrialisation and
to adopt protective measures such as import restrictions and subsidies to domestic
manufacturing industries (ibid: 121). In the end, US Congress also refused to ratify. The
ITO would have implied the delegation of a considerable amount of decision making
power in the field of trade, investment, and competition to the multilateral level. In
particular, the Republicans surfaced as staunch opponents, but also investors and US
business successfully lobbied against the Havana Charter.

Initially, the impetus for enacting multilateral rules on competition was based on the wish
for unhindered market access of US companies to European markets, in particular with an
eye to breaking down the economic power of large concerns and cartels that had supported
the fascist regimes in Germany, as well as in Italy and in Japan. Moreover, US companies
also had an interest in liberalising market access to the (former) colonial empires of France
and the UK, whose companies enjoyed privileged access (Wells, 2002: 119). However, in
the end US corporate interests feared that the ITO entailed too much room for public
market intervention as it was shaped according to the ideas of John Maynard Keynes, one
of the leading delegates from the UK (Aaronson, 1996: 3). Keynes suggested including
provisions for intergovernmental commodity accords to regulate production in sectors with
extensive surpluses, to control national commodities buffer stocks in order to stabilise
prices to the benefit of both consumers and producers, and to promote consumption
increases in national markets (Wells, 2002: 119). As the Keynesian countercyclical
demand management could have imposed production and investment constraints on
business, corporate actors lobbied against the proposal. In particular the 1919 established,
Paris-based International Chamber of Commerce (ICC), one of the most comprehensive
business fora committed to economic liberalisation, protested against the fact that
governments had the permission to conclude agreements that were forbidden for private
actors (ibid: 124). Instead of the more ambitious and wide-ranging ITO, the less

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controversial General Agreement on Tariffs and Trade (GATT) was adopted in 1948. As
part of the Bretton Woods regime, or what commonly is referred to as the Washington
Consensus, the GATT complemented the International Monetary Fund (IMF) and the
World Bank, which served to provide US capital with an integrated international circuit of
financial flows. Despite the initial interim character of the GATT, it endured for more than
40 years, until it was incorporated in the World Trade Organisation (WTO) in 1995. It
contained a set of rules on the reduction of state imposed customs tariffs that were
originally proposed as a part of the ITO. Rules on cartels and private market restraints
were not included in the GATT and the idea of establishing a multilateral agreement on
competition rules reached a stalemate.

In the meantime, the US authorities exerted political pressure on the other Allies to adopt
antitrust laws (Freyer, 2006: 248). The US government used the provision of military aid,
and reconstruction loans with the later Marshall Plan, as political leverage. The UK in
particular, suffering from a considerable payment deficit, depended on Washingtons
commitment not to seek repayment for received military aid (Wells, 2002: 109). Already
in 1941, the US and the UK adopted a Mutual Aid Agreement entailing a commitment to
support each other politically and to pool their efforts in international economic affairs
(Keenwood and Loughead, 1999: 237). In response to relentless US pressure, the UK
adopted the Monopolies and Restrictive Practices Control and Enquiry Act in 1948. As
Gerber (1998: 214) pointed out, the adoption of competition laws was a convenient and
relatively cost-free means of demonstrating a spirit of cooperation with the US. The
export of competition laws to other countries formed part of the liberal trade order
promoted by the US government, which established the long-lasting US economic and
political hegemony. It served the purpose of facilitating US corporate expansion into
geographically new markets without the imposition of 'discriminatory tax and labour laws,
as well as the constant threat of expropriation in Europe (Van der Pijl, 1984: 144).
Germany constituted the centre of gravity of US efforts. As the next section demonstrates,
US pressure was crucial for the adoption of competition laws in Germany. However, even
though the competition laws of the US continued to be operational until the establishment
of the West German Republic in 1949, they did not last.

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[] there is a tendency to argue that the US brought us free competition. [However] the
Freiburg School, which had already developed a concept of free competition and free
market economy during the Third Reich, and Professor Bhm in particular, was actively
involved in advising on the law against restrictions of competition.

Arved Deringer (2003, own translation)

3.5 Competition Law and Institution Building in Post-War Germany

In the changed spirit of the Marshall Plan, the US made the endorsement of competition
laws a precondition for turning over sovereignty to West Germany. The US Occupation
Force authorities realised that they could not force the rules of capitalism upon Germany
and that the endeavour to establish competition laws was doomed to failure without
German cooperation. The West German political and industrial elite needed to be
convinced of the advantages of competition laws during a longer period of political reeducation (Berghahn, 1986: 103). Therefore, the US government required the German
authorities to draft their own competition legislation. The preparatory stages were enacted
under the patronage of the US military government, which commissioned a group of
experts to draft antitrust legislation in 1946. In the meantime, the interim competition laws
of US military government remained in force.

Heinrich Kronstein, a Jewish German lawyer who fled to the US and, while in exile,
became responsible for the prosecution of international cartels at the US Antitrust
Division, drew the attention of the US Occupation Forces a small group of legal and
economic theorists from the University of Freiburg, the ordoliberals (see Chapter 2). Their
political colour perfectly matched the outspoken liberal goals and the denazification
standards of the US. With the political support of the US, a range of eminent ordoliberals
successfully ascended from their enclave in Freiburg. They took over ranking leadership
positions and the role of academic consultants in the economic policy planning of post-war
West Germany. Walter Eucken gave a range of advisory opinions to the Allied Forces on
the organisation of the economic transition in 1946 and 1947 and Franz Bhm became a
Member of the Bundestag during 1951-1961. In the years before, he closely cooperated
with the Bavarian authorities. Thereby, ordoliberals exerted considerable influence on the
shaping of the competition laws and the accordant institution-building process in Germany.
Due to ordoliberal influence, Germany did not adopt a competition regime exactly
resembling that of the US, despite the US effort to proselytize the German competition

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model towards that of the US (Gerber, 1998: 177; Slot, 2004: 443). However, neither did
the ordoliberal proposals materialize in the way ordoliberals had initially envisaged them.
Fierce industrial opposition not only protracted the adoption of competition laws, but also
led to a watered down legislation.

3.5.1 The Failure of the Josten Draft and Industry Opposition

Heinrich Kronstein advocated his friend and ordoliberal Franz Bhm as an excellent
leader of the German antitrust movement (Freyer, 2006: 249, 253). The US Occupation
Forces commissioned him with the task of drawing up competition laws. Under the
leadership of Paul Josten, also an adherent of ordoliberal ideas, Bhm took over a position
as a referee in cartel questions in 1952. Under Bhms influence almost all members of the
Wissenschaflicher Beirat, the Academic Advisory Council, established in 1947 to advise
the government on the development of economic policies were adherents of ordoliberalism
(Gerber, 1998: 257). Together with other ordoliberals from the Ministry of Economic
Affairs, i.e. Walter Bauer, Wilhelm Kromphardt and Berhard Pfister, as well as a range of
business leaders, he contributed to the Josten Entwurf, the Josten Draft of 1949. The Josten
Draft suggested the introduction of a strong monopoly commission according to the
ordoliberal ideal, which enjoys the right of criminal enforcement with regard to all forms
of horizontal and vertical agreements, as well as the right to deconcentrate large
conglomerates (Drahos, 2001: 242). Moreover, it promoted the dissolution of large
corporations.

Parts of the German ministerial bureaucracy, the US Occupation Forces, and the industrial
elite of the Ruhr and the BDI immediately boycotted the proposal. Industry representatives
in particular considered the way in which the draft proposal problematised economic
power concentration far too radical. Disputes emerged also with the US authorities (Freyer,
2006: 254). Despite the shared conviction on establishing a liberal market economy in
Germany, ordoliberals did not represent mainstream US economic thinking, which
propagated human salvation through free market play and which did not see evil in large
corporations. Ordoliberals fiercely criticised the piecemeal approach of the US Antitrust
Faction of the US interim military government towards economic deconcentration and
accused it of supporting the monopoly practices of business people with a Nazi
background (ibid). In his role as an economic advisor to the US Occupation Forces,

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Eucken also recommended Konzernentflechtung, the immediate dissolution of large

corporations, and the overall break-up of the cartels and syndicates that had contributed to
the rise of Nazi Germany. In his declaration ber die Gesamtrichtung der
Wirtschaftspolitik (1946), he promoted ordoliberalism as an intellectual alternative to free
market capitalism. He also recommended abandoning the existing banking system (Oswalt,
1996). He received political support in this regard from the Social Democratic Party
(SPD), the Christian Socialists (CSU) and the ordoliberal wing of the CDU (ibid). The
fierce controversies that arose from the Josten Draft led to a ten-year delay in the
establishment of competition laws. More than twenty more draft versions passed under
review until laws on competition could be adopted (Freyer, 2006: 264). The Josten Draft
ended up shelved without a parliamentary debate (Eickhof and Isele, 2005: 93).

Faced with the sword of Damocles of the US authorities and the Marshall Plan funds,
Ludwig Erhard, heading the Ministry of Economic Affairs strongly favoured the
establishment of competition laws. Repeatedly, he emphasised that controlled competition
should constitute the motor of economic growth after the War (cf. Erhard, 1957). However,
in marked contrast to the Josten Draft, he envisaged the imposition of a similar competition
regime as that in the US. Although he did not have an intimate knowledge of US antitrust
laws and practices, he sympathised with a strict ban on cartels in combination with mild
merger control regulations (Berghahn, 1986: 158, 167, 289). Erhard opposed the farreaching deconcentration of the German economy. Instead, similar to the spirit of
Americas economic policy, he sympathised with the idea of stimulating large enterprises
to be able to compete in the world market (ibid: 159). After the political failure of the
Josten Draft, Erhard committed an ad hoc commission to come up with competition laws
in 1953. The enactment of a strict regime prohibiting cartels and other restrictive business
practices should take place quickly as otherwise the resurrection of industrial cartels could
not be stopped anymore. Erhard had a hard time defending his position in favour of
antitrust rules to the BDI, as well as to the ministries of Agriculture, Transport and
Finance, who pushed for a less prohibitive approach to cartels and for completely
abandoning the idea of a law for controlling mergers (Eyre and Lodge, 2000: 66).
Corporate actors denounced the Ministry of Economic Affairs to be merely an instrument
for the US Occupation Force to weaken or even destroy the German economy (Djelic,
1998: 231).

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The opposition of large industrialists and their associations could not block the adoption of
competition laws banning cartels in Germany. However, it was effective in delaying the
legislative process until 1957, when the Gesetz gegen Wettbewerbsbeschrnkungen, the
Restriction of Competition Act, and the enforcement institutions were adopted. The
ordoliberal project dramatically failed to control economic concentrations through mergers.
The adoption of mergers laws tumbled over political and industrial opposition. From the
US Occupation Forces, industry representatives learned that large companies and
oligopolies were necessary to achieve economies of scale. They considered German
enterprises not yet large enough to be able to compete. By keeping close ties with the
CDU, the BDI and its ally, the Deutscher Industrie- und Handelstag (DIHT), successfully
blocked the introduction of laws that could constrain economic concentration (Drahos,
2001: 245). The ordoliberals in the Josten Committee lacked the political power and the
necessary support to include rules on mergers in the new competition regime. Thereby, the
German industry rapidly re-concentrated again. Exemplary are the companies Hoechst,
Bayer, and BASF resulting from the deconcentrated IG Farben. Today, each of these
companies is about twenty times larger than IG Farben. Organised in the Verband der
Chemischen Industrie, the Chemical Industry Association, these companies systematically
invested in the careers of political leaders, such as Helmut Kohl who worked as a lobbyist
for the Association between 1959 and 1969, in order to secure their political influence
further (cf. Heall, 2005).

In response to enduring industry opposition, Erhard eventually promoted a reasonable

cartel policy, one that gradually supported the German industry in adapting to the new
situation, rather than policing them (Berghahn, 1986: 170). Merger controlling laws were
completely dropped from the agenda. The heated debates on the introduction of
competition laws in Germany engendered the division between different corporate
interests, notably between larger, dominant corporations mostly from the heavy industrial
sectors and chemistry, and the small and medium-sized enterprises. Exemplary is the
Arbeitsgemeinschaft selbstndiger Unternehmer (ASU), the association of small
independent entrepreneurs, which welcomed the introduction of competition laws as a way
to curb the practices of the large conglomerates (Drahos, 2001: 245). In the end labour
organisations, such as the Deutsche Gewerkschaftsbund, also chose the side of the
competition law proponents (ibid).

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3.5.2 Bonns Elastic Cartel Law

The ordoliberal ideal competition regime was only partially realised, because of the fierce
opposition by both the political and industrial elite, and the BDI. The result was a political
compromise reflecting traits of US influence, ordoliberal thinking, and industry opposition.
In substance, the German competition laws resembled those of the US. However, there was
not a wholesale Americanisation (Djelic, 1998: 234; Djelic and Quack, 2003). With
regard to the design of the enforcement institutions, the German regime departed from the
US model. Not the efficient allocation of resources, but, in line with ordoliberal thinking,
the promotion of economic democracy was declared the most important objective of
competition law (Jenny, 2000: 28). The absence of a private (criminal) enforcement regime
in the German, and subsequently also the EU model of competition law enforcement,
displays the limits of US political influence during the occupation and institution-building
period.

The ordoliberals involved in the drafting process strongly opposed the US antitrust
enforcement practice that relied so heavily on courts and on private enforcement allowing
private litigators to bring breaches of competition law to the courts (Freyer, 2006: 248).
Instead, they preferred a system governed by administrators who constantly supervise the
marketplace.22 As a result thereof, German competition laws received a strong
constitutional status, embedded in public administrative law. This reflects the ordoliberal
idea of a stable framework of principles for the distribution of power, not only between the
state and the market, but also within state institutions. The Bundeskartellamt, the Federal
Cartel Office, the cartel offices of the Lnder were shaped as (supposedly) politically
independent agencies with far-reaching administrative and discretionary powers to control
and to prosecute anticompetitive conduct. Additionally, in 1973 when Germany adopted
merger control laws, the Monopolkommission, the Federal Monopoly Commission, was
erected to monitor economic concentration and entrusted with an advisory task. To ensure
a certain degree of checks and balances and transparency, following the US model (see
Chapter 2), the Ministry of Economic Affairs was authorised to supervise the
Bundeskartellamt. The physical distance between the government located in Bonn and the

22

As will be demonstrated in Chapter 9, the political resistance of German authorities against the
introduction of private enforcement at EU level more than 40 years later is rooted in the legal and economic
history of the post-war period. From the very beginning of a competition law tradition, these sentiments
endured.

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Bundeskartellamt in Berlin was meant to ensure political (partisan) independence (ibid).23

Next to appointing the president, the Ministry was entitled to give general or individual
directions that may overturn decisions with reference to the general national economic
interest of Germany. Such interventions, which needed to be published in the Federal
Gazette (Wilks and Bartle, 2002: 163), reflect the ordoliberal macroeconomic vision
according to which market structure is conceived to be more important than individual
corporate market performance.

The traces of corporate lobbying became manifest in the fact that the proposal for a merger
control regime was dropped from the agenda and cartel law came to include the possibility
of a more flexible interpretation. Although cartels and vertical agreements were outlawed
on a per se basis like the US model, the Bundeskartellamt was given much leeway in
granting exemptions to the existing law, based on the rule of reason. On the basis of an
exemption regime, the Bundeskartellamt was empowered to temporarily authorise
rationalisation cartels, i.e. intercompany agreements promoting technological progress,
and structural crisis cartels preventing the loss of business due to a temporary decline in
demand (Buxbaum, 2006: 6). In addition, the competition laws excluded export cartels.
This implied that an administrative institutional body could discriminate between harmful
and harmless cartels. In other words, the cartel authority in every sense of the word was an
authority that could authorise cartels. This particular in-built authoritative leeway can be
seen as the result of a political compromise between those favouring a free market
economy with free competition, and those favouring the traditional cartel approach in line
with the interests of German industry. The possibility for exemptions constitutes an
institutional remainder of the longstanding cartel tradition in Germany as it provides a
legal escape to cutthroat competition. From the perspective of the German industry
representatives, cartel formation was believed to evoke rationalisation, standardisation and
specialisation in European industries all features considered important for the
implementation of economies of scale and mass-production techniques (ibid). Cartels and
other forms of collective corporate agreements were seen as functional equivalents to the
large corporations that could be found in the US (Djelic, 1998: 232). Thus, the possibility

After the German reunification and the relocation of the government to Berlin, the Bundeskartellamt
moved to Bonn in order to keep the much-cherished independence of the competition authority from
governmental influence. Probably nowhere else in Western Europe was the importance of the rule of law and
the separation of political power implemented with such vigour. What from the perspective of outsiders is
sometimes sardonically perceived as Deutsche Grndlichkeit originates in the traumatic experiences under a
totalitarian regime.

23

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for exemptions effected the waning of industry opposition to the endorsement of

competition laws in Germany.

The system of granting exemptions to cartels denominates an important attribute of the

Grundgesetz der Sozialen Marktwirtschaft, the Magna Charta of the Social Market
Economy (Borth et al., 1988: 219). It represents a legal feature of the German variety of
embedded liberalism, the system that sought to absorb the social costs of open markets in
domestic settings. The essence of exempting temporary depression or crisis cartels was to
forestall bankruptcies, unemployment, and major profit losses in economically harsh times.
The institutionalisation of exemptions entailed a social bargain. It sought to adjust to the
interests of capital and labour alike. Only a few marginalised Communists opposed the
political course chosen (Freyer, 2006: 267). Concerned about any form of economic
concentration, they preferred a per se prohibition of cartels according to the US model
(ibid). Eventually, the disputes were not about the embodiment of exemption rules in the
newly established competition regime, but their scope. The legal loophole of exemptions
stands in marked contrast to the US antitrust model. The US Sherman Act of 1890
prohibits cartels on a per se basis and offers no formal room for exemptions in cartel
questions. The fact that Germany did it its own way raised much criticism in the US. The
German cartel law was accused of facilitating cartels, rather than banning them (Berghahn,
1986: 171). The Wall Street Journal is reported to have concluded that the attempt to sell
US-style capitalism to big business in Germany had failed as commerce and industry had
been able to restore their traditional pre-War patterns of cartels (ibid: 175). The Economist
(1957) reported on the adoption of competition laws with the title Bonns Elastic Cartel
Law.

In conclusion, strong US influence, consisting of the combined efforts of political

authorities and US industry representatives, provided the political impetus for introducing
a competition regime in Germany. The purpose was to create market access and to teach
the West Germans a lesson in free enterprise, and thus propel the country towards a
capitalist market economy. The success of West Germanys transition, but also the
impressive economic growth that followed the Marshall Plan and US restructuring policies,
generally identified as the Wirtschaftswunder, the German economic miracle, should free
the way for capitalism all over Western Europe. Nonetheless, the procedural rules and the
institutional outlook of the German competition regime came to look different to the US

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model. The opposition of industry representatives was decisive in preventing ordoliberal

drafters from imposing restrictive rules on cartels and economic concentration. At the same
time, industry opposition was not strong enough to block the wholesale introduction of
competition laws. However, ordoliberals could not fully establish the competition regime
they envisaged.

The next part demonstrates that the combination of US interests, industry opposition, and
ordoliberal experts was not only dominant in the socioeconomic institution building of
post-war West Germany, but also of crucial importance during the formative phases of the
European Coal and Steel Community (ECSC).

Part III: The European Integration Project and Competition Policy

After the War, when Germany was building up a serious competition regime, most
European countries were rather ignorant of the supposed virtues of competition laws. The
German experience was pivotal to the inclusion of competition laws in the European Coal
and Steel Community (ECSC), and the later Treaty of Rome in 1957 establishing the
European Economic Community (EEC).

3.6 The European Coal and Steel Community A Clever Cover for a Gigantic
European Cartel?
When the European Coal and Steel Community (ECSC) was established in 1951 in Paris,
the governments of the six founding Member States of France, Germany, Italy, and the
Benelux agreed to include competition laws. However, fierce political battles preceded this
decision. Similar to Germany, the driving forces pushing in favour of competition laws
were composed of a combination of transatlantic political and industrial elites, and German
ordoliberals, who played a pivotal role in shaping the competition laws and in building up
the procedural and institutional framework necessary for the enforcement.

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3.6.1 Establishing a Framework of Political Control for Germany

The whole raison dtre of the ECSC is unequivocally linked to the experience with NaziGermany and the decartelisation of the German economy by the Allied Forces in the
aftermath of the War. Paul-Henri Spaak, the Belgian Foreign Minister and one of the
ECSCs intellectual fathers, considered European integration the real way to solve the
German problem (in Buxbaum, 2006: 9). The German problem was of a geopolitical
nature and referred to the decisive role of the German steel and coal industries in the
seizure of power by the Nazis. Germany was Europes chief coal producer and its steel
industry controlled more than 55% of it (Berghahn, 1986: 110). After the War, the Ruhr
area continued to host the greatest concentration of economic power on the continent (ibid:
112). This raised concerns about a potential resurgence of Germanys economic and
political power among the governmental elites and industry representatives of other
European states alike. A serious shortage of coal, the major energy resource for industrial
production at that time, could block the economic recovery of other West European states
(Wells, 2002: 170). The political aim of the ECSC was to encapsulate the Germany
economy in a framework of control and to safeguard access to coal and steel, the key
production factors for the national industries of the Member countries. The subordination
of these industries to the supranational framework of the ECSC should therefore prevent
the German industry from acquiring a dominant position again.

When Robert Schuman, the French Foreign Minister, brought forth the plan for the ECSC,
rules on competition were not included. The draft text of the Paris Treaty was composed
during the few months between summer and fall of 1950 and was dominated by a semiprivate group headed by Jean Monnet, head of the French Commissariat du Plan, the
Planning Commission, and later the first President of the High Authority. At that time,
France did not have competition laws. Given Monnets political career in the field of
economic planification, he did not have a clear vision on competition laws (Hoeren, 1999:
410). As a matter of fact, the French negotiators initially envisaged price regulations where
prices would be fixed by national governments and producers associations (Witschke,
2001: 7). With the historical experience of the devastating German invasion in mind,
French industry representatives and politicians initially favoured a particularly hard line
against the German steel and coal mining industries. They were vertically integrated,
which implied that German steel companies enjoyed privileged access to coal. For the
French, decoupling the German steel production from the ownership of coal mines, or then

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its privileged access, was considered highly important for securing the economic survival
of the less competitive French steel industry, which so strongly relied on access to the
precious Ruhr coal resources (Karagiannis, 2004: 12-13). When the US Occupation Forces
executed its deconcentration efforts with less vigour (see previous sections), French
business associations were overtly concerned about Germanys rapid economic
recuperation. Moreover, German corporations enjoyed a vast resource of highly qualified
people a resource France could not compete with (Gehler and Grben, 2002: 20).
Regulated prices and controlled market access were therefore in the interests of the French
industry association Conseil National du Patronat Franais (CNPF). It even imposed a
Commission for German Affairs, whose chief official kept close contact with Robert
Schuman (Karagiannis, 2004: 12-13).

The prospect of European supranational price controls within the framework of the ECSC
raised immediate concerns in the US. When US Secretary of State, Dean Acheson was
confronted with the draft treaty on 7 May 1950, he noted that the ECSC was 'a clever cover
for a gigantic European cartel for coal and steel producers (Acheson, 1969: 383-384). He
threatened that without the inclusion of antitrust articles in the Treaty, the US government
could not support in good faith that the general idea is a single market characterised by
competition (in Witschke, 2001: 17). Moreover, he noted that the cartel question with
regard to the ECSC would have greatest effect on public opinion particular in the US
(ibid). Concerned about market access, US business associations shared this view. In a
telegram to Schuman, they put much emphasis on the necessity of establishing a regime in
which competition would be safeguarded (Berghahn, 1986: 134-5). The concerns of US
business and government alike took shape in the context of the beginning of the Korean
War in June 1950. The creation of an economically strong Western bloc vis--vis the
Communist bloc received a new dimension: European industries should support the US
with the necessary raw materials in the production of military equipment. The increased
US demand for steel, due to their involvement in the Korean War, raised prices, and
henceforth increased the power of European heavy industry (Berghahn, 1986: 136).

Both French and German heavy industry came to hold the view that European unification
in the coal and steel sectors should take place via national cartels which would privately
administer themselves on the basis of an international framework, rather than through a
centralised, supranational organ such as the proposed High Authority (ibid: 131-2). With

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the prospect of supranational competition laws addressing all national coal and steel
industries alike, the French industry representatives joined forces with the German BDI.
The French steel industry did not seek a wholesale prohibition of horizontal cartel
agreements, but merely the vertical disentanglement of the German steel and coal mining
industry. This German-French rapprochement resulted in a joint resolution against the
inclusion of competition laws in the ECSC and in favour of protecting the European
tradition of national and international cartels (Karagiannis, 2004: 17). Old cartel ties across
the French and German borders were revived (Berghahn, 1986: 114). Protests also came
from Belgium, in particular from the Socit General de Belgique, a major Belgian bank
involved in coal and steel industries, and from the Netherlands .(Witschke, 2001: 14).

In reaction to these developments, the US authorities strongly pressured for the inclusion
of competition laws into the ECSC. The rules initially designed for the deconcentration of
the German economy were also to be applied to the industries of the other Member States.
They did not only want to tackle large industry cartels in Germany, but bring the entire
European cartel tradition to a halt. Any form of producer price agreements should be ruled
out (Buxbaum, 2006: 8). US-style competition laws were considered indispensable for the
US project to export their vision of economic freedom in order to establish the same
Fordist-type consumer market in Europe, and secure market access to resources for its
industries. Moreover, the creation of a strong Western European bloc should inhibit the
Communists from gaining political ground. Similar to Germany, the US government
intended to decartelise the French economy and to enact competition legislation modelled
after the Sherman Act. The US government was concerned about France nationalising its
coal industry and imposing partial governmental control on its steel industry (Freyer, 2006:
271-272). The practice of nationalising coal mines and steel industries formed part of a
broader strategy on a worldwide basis to allow marginal industries to survive at public
expense (Schmitt, 1964: 103). The situation was similar in Italy, where a state holding
company controlled half of the steel industry and in the Netherlands, where the state held
shares in the most significant steel firm (ibid: 104). As the introduction of national
competition laws in post-war France was highly contested, US officials, as a part of the
Marshall Plans Technical Assistance programme invited a team of French experts to the
US in order to train them in US antitrust law and enforcement. Back in France the group of
experts concluded that an easy transplantation of US laws to the French scene was
unlikely due to the different economic and legal conditions (Pederson, 1996: 269). The

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US meddling with French economic policy raised considerable opposition from large parts
of the state administration, as well as the French business community, and the French
Communists, albeit for different reasons. The protests of French industrialists towards
competition policy were particularly entrenched. The US endeavour to direct France
towards market capitalism included the strategy of inviting French manufactures on study
trips to the US, as well as holding numerous seminars and meetings in which the virtues of
free competition and US-style capitalism stood central (ibid: 268-271). The US teaching
endeavours did not book the expected success, mainly because the old guard of highranking management officials stayed at home, and these were the very ones involved in
cartel practices, and controlling the powerful trade associations or the US Chamber of
Commerce (ibid). The US courting of French industrial interest could not change the
prevalent view that price fixing and market allocation cartels were necessary for stifling
economic growth and stability.

3.6.2 The Franco-American Unison in Drafting Competition Laws

With a stark interest in preventing the ECSC from becoming a cartel-like institution, the
US government was kept briefed about the progress of the negotiations. The US
government found a loyal ally in Jean Monnet and his staff, who assured it that the
Schuman Plan would be the exact opposite of a cartel, stating that the new organisation
would promote the fusion of markets and the increase of production (Buxbaum, 2006: 4).
As recipients of the US Marshall Fund, the French government was willing to make
concessions. This financial dependence intensified in 1950 when the French government
received military aid from the US to conduct the war in Indochina (Berghahn, 1986: 117).
To play safe, the US government transferred Robert Bowie, a private antitrust lawyer and
professor at the Harvard School, as well as close friend of Monnet to Paris (Djelic and
Kleiner, 2003; McFadzean, 2003). Under the US Occupation Forces in Germany, Bowie
worked as a General Legal Counsellor. Under the auspices of McCloy, Bowie drafted the
interim anti-cartel legislation, aimed at breaking up the Ruhr based German coal and steel
monopoly. Initially International Authority for the Ruhr (IAR) supervised these Ruhr
monopolies. The IAR was a body established by the US in cooperation with the British
government to control the production and distribution of coal and steel.24 Bowies work for

24

Robert Bowie served as a policy advocate in the Truman, Eisenhower, Kennedy, Johnson and Carter
administration during the Cold War. John J. McCloy, who is reported to have been the unofficial 'Chairman

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the Schuman Plan in Paris led to a replica of the legal provisions that he previously
designed for Germany. These draft provisions were reviewed by the US government in
Washington and by George Ball, another close friend of Monnet, and also a private
antitrust lawyer with close ties to Washington and New York (Gerber, 1998: 338;
McFadzean, 2003: 56).

Under the political pressure from the US government and its technical assistance, Monnet
took a leading role in drafting competition law provisions. In addition, the French Ministry
of Foreign Affairs supported the introduction of competition laws, which by then were also
appositely called Lex Ruhr. In order to generate the necessary business support for
competition laws, Monnet even mobilised countervailing forces, such as the
manufacturing industry as a leverage for the growing power of the heavy industries
(Berghahn, 1986: 131-2). The manufacturing industry was traditionally less cartelised and
more easily convinced about the endorsement of the principle of competition into the
European integration project. In order to avoid giving the signatories the impression that
US interests controlled the process, US influence was deliberately disguised: the provisions
were re-written in a European idiom by Maurice Lagrange, a member of the French
Conseil dtat and one of the first Advocate Generals of the European Court of Justice
(Harding and Joshua, 2003: 95). US representatives did apparently not surface during the
treaty negotiations in order to achieve a quick consensus. For example, George Ball wrote
in his memoirs that he used to take the back door during the negotiations phase just in
case Europeans arrived (Gerber, 1998: 338). Nevertheless, the extent of the US influence
on the establishment of the ECSC and competition law in particular is a much-contested
issue. According to Gerber (1998) there is little outspoken evidence that US politicians
directly pressured for the incorporation of competition law provisions. Yet, it cannot be
denied that US experts assisted in the drafting phase of ECSC competition laws. The
pressure of the US authorities were also of a monetary nature. In a loan of US$ 100 million
to the ECSC, the US authorities imposed the condition that the money would be used in a
manner consistent with the operations of a common market free from national barriers and
private obstruction to competition (Report by the Department of State, March 16, 1955 in
Wells, 2002: 202).

of the Establishment and a patron and close friend of Bowie, also introduced Bowie into the transnational
elite of the US and European classe politique, academia and business (cf. McFadzean, 2003).

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The Franco-American unison, most notably represented by Monnet and McCloy and his
antitrust experts Bowie and Ball, eventually pressured for a breakthrough on competition
laws, which was achieved on 14 March 1951 (Hoeren, 1999: 412-3). Only a few days later,
on 19 March 1951, the ECSC Treaty was signed. Monnet recalled later that the Treaty
would never have been signed but for McCloys support (in Djelic, 2002: 26). The
competition laws were formulated in Article 65 and Article 66, and constituted one of the
Treatys most important parts. Article 65 prohibited agreements that aimed at preventing,
restricting, or distorting the normal operation of competition (i.e. the cartel law). Article 66
laid down rules for controlling transactions leading to a concentration, such as mergers and
acquisitions, and the prohibition of restrictive business practices, such as the abuse of a
dominant position. The striking resemblance of the formulations in the cartel prohibition
(Article 65) and the merger law (the first part of Article 66) with the US provisions signals
strong US presence. Political pressure from the US in favour of establishing competition
laws epitomize the rising hegemonic weight in orchestrating the political economy of
Western Europe towards market capitalism hegemony understood in the Gramscian
sense of a dominant ideology, permeating cultural, economic, and political layers of
society. The cartel and merger laws of the ECSC undoubtedly drew on US experience with
the Sherman Act of 1890; they do not, however, exactly mirror the US blueprint.

3.6.3 Compromising Industry Opposition and Adding an Ordoliberal Touch

When drafting competition laws, Monnet and his US experts were not alone. Upon the
advice of the ordoliberal Wilhelm Rpke, the German government nominated Walter
Hallstein (1901-1982) to negotiate on behalf of Germany (Berghahn, 1986: 120). Walter
Hallstein is one of the often forgotten pro-integration personages in the history of the
European Union. He was a candid adherent of ordoliberalism and a close friend of Franz
Bhm one of the leading exponents of the Freiburg School. Hallstein and his delegation
fiercely protested against the French proposal and demanded considerable revisions,
which led to a situation where the inclusion of competition laws threatened the ratification
of the entire ECSC Treaty. In the course of the ten year deadlock in enacting competition
laws in Germany, ordoliberals seized the opportunity to exert their influence on the ECSC
treaty. Yet, in marked contrast to the founding fathers of the Freiburg School, they were
less dogmatic and prepared to think pragmatically (Berghahn, 1986: 151).

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The controversies between the French and German delegations centred on whether ECSC
competition law should follow the prohibition or the abuse principle. These led to two
different systems with important repercussions on the stringency with which competition
laws would be enforced. The French proposal entailed a per se prohibition on cartels,
which, following the US antitrust model, implied that all cartels and other restrictive
business practices would be categorically declared illegal. In contrast, the German proposal
followed the abuse principle, according to which cartel practices and alike would be legal
in principle and only be prosecuted in the case of abuse. The German preference for a more
lenient approach to cartels was imbued by the presence of strong industrial interests
favouring the continuation of a cartelised economy. During the negotiations, Hallstein and
his team were surrounded by a group of experienced and cartel-minded industrialists,
among whom was Max Boden, the director general of AEG electrics, as well as Max C.
Mller, who headed the Vereinigte Stahlwerke and held first class connections to the steel
industry (Berghahn, 1986: 120-1).

The coal and steel industry felt cornered by foreign (French) competitors. Ludwig Erhard
also campaigned for the more lenient German proposal. In a letter to Adenauer on 11
December 1950, Erhard tried to convince him to adapt the treaty text to the better-qualified
German draft on ECSC competition law. As not every cartel was per se evil, he considered
the US and French suggestions for prohibiting cartels to be inept for Germany (in Hoeren,
1999: 414). Although Hallstein held the view that cartels, even under the strictest
supervision of the state remained highly suspect, he eventually drafted Article 66
according to the German model (Freyer, 2006: 274). The law reserved a strong role for the
High Authority, which, as one of the ECSCs principal institutions, next to the Council
representing the Member governments and the European Court of Justice (ECJ), was
declared responsible for administering and applying competition laws. Designed almost
simultaneously with the Bundeskartellamt in Germany, and similar to the German model,
the High Authority was entrusted with far-reaching discretionary powers to differentiate
between harmful and harmless commercial agreements. In times of economic crisis, it
could exempt horizontal cartel agreements from existing law. It could impose production
quotas (Article 58) and specify conditions of sales. Presumptively, due to the influence of
the French delegations, it could also fix price margins (Article 61). All these far-reaching
market interventionist powers were designed to serve to increase the productivity or the
distribution of products.

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In addition, Article 66 also came to prohibit the abuse of a dominant position, a legal
device that finds no equivalent in the US antitrust legislation where only intentions to
monopolise are ruled out. The abuse of dominance prohibition draws on the ordoliberal
distrust of bigness, i.e. in order to allow a vast range of competitors to compete on equal
terms, companies should not grow too big. Walter Hallstein thereby attempted to include a
commitment to social market economy in the new legislation. Article 66 also empowered
the High Authority to intervene in already existing dominant positions of both private and
public enterprises. It could block a transaction or require the breaking up of a company if
prices were affected, the production or the marketing restrained, or the maintenance of
effective competition in a substantial part of the market impaired. As only the High
Authority could enforce the law, it virtually enjoyed unlimited discretionary powers to
structure the market. Private actors could appeal to the European Court of Justice (ECJ),
although, direct private lawsuits similar to the private enforcement regime of the US were
forbidden (Gerber, 1998: 341). The inclusion of these provisions demonstrates that the
German treaty drafters preferred a strong state authority to the mechanism of free
competition as a market ordering force.

The cartel provisions drafted by the US lawyer Robert Bowie in Germany were directly
translated to the Schuman Plan. He drafted most of Article 66 (Freyer, 2006: 274).
However, here Hallstein and his team of ordoliberals and industry representatives also
made an enduring imprint. This was reflected in the enforcement procedure, according to
which concentrations needed to be authorised by the High Authority prior to its completion
through a system of notification. Again, the High Authority enjoyed plenty of scope for
interpretation as it could outlaw unreasonable concentrations that might evade
competition. Given the far reaching powers of the High Authority, it should not come as a
surprise that the leaders of the business communities also fiercely opposed the
incorporation of competition laws as a central pillar of the ECSC (Djelic and Kleiner,
2003). However, their opposition could not block the inclusion of competition provisions
for the following reason: government representatives were reported not to have informed
the industry representatives about the state of affairs of the negotiations until it was too late
for them to formulate a common position and to effectively lobby for it (Bthe and Swank,
2005: 28). Similarly, for industry groups like the BDI it was to late to intervene as they
expected the negotiations to be unsuccessful on this issue anyway (Gehler and Grben,
2002: 12, 21).

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Yet, industry opposition was still successful in swinging the provisional treaty text in its
favour. The burden of proof came to lie with the High Authority: only if it could
successfully prove that a merger would lead to a situation in which the new combination
can control prices and distribution channels, it could prohibit it (ibid: 15). German
industries pressured for the inclusion of a non-discrimination clause, according to which
the High Authority had to take into account the different economic positions of other
companies when assessing mergers, taking the size of the largest company as point of
reference (Witschke, 2001: 16). Thereby, the German industry had less to fear with regard
to the reconcentration of the coal and steel industry and could move towards an
oligopolistic market structure. Although the French industries were not directly involved in
the French delegation of politically experienced top civil servants, they stayed in regular
contact during the preparatory stages of the drafting process (Berghahn, 1986: 128-9).
Their influence led to the inclusion of a notion that concentrations concluded prior to the
ECSC ratification would not be subject to the High Authority. This meant that the bulk of
concentration activity in France did not fall under the merger rules (Haas, 1958: 153).
Nevertheless, the French steel industry, in particular was very discontent with the result. It
did not want to ask prior permission from a supranational authority for envisaged mergers
or producer agreements. Moreover, it had much to fear from competition laws, as strong
cross-participation between companies and inter-locking directorates constituted the order
of the day (Witschke, 2001: 14-17, 27).

When confronted with the institutional outlook of the ECSC competition laws, the
enthusiasm of the US government for European integration dampened. US concern was
instigated by the far-reaching powers entrusted upon the High Authority, including the
possibility to set price margins and to allow cartel agreements. When the US reviews of
the draft text arrived from Washington, Monnet, Bowie and Hallstein had already
completed their work (Freyer, 2006: 273). To recapitulate, the same US antitrust experts
who drafted the competition rules in the aftermath of Nazi-Germany co-authored the cartel
and merger law of the ECSC Treaty. The differences in a large part of the substance of the
laws are negligible. However, the US influence was not all determining. The institutional
design of the enforcement mechanisms and the responsibilities attributed to the High
Authority came to look very distinct from that of the Federal antitrust agencies of the US.
At a lower level of abstraction, the combination of the ordoliberal weight in the drafting
phase and the opposition of the industrial elite were arbitrative. Once the ECSC

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competition laws were established, US influence vanished. In the years to come, the
competition law provisions of the ECSC were hardly enforced. Despite its wide-ranging
powers, the High Authority was anxious to keep the goodwill of the industrialists who
forcefully opposed the anti-cartel and merger provisions. The joint endeavours by industry
representatives from the ECSC Member States can be hold accountable for this. In a
declaration in 1951, the Council of the Federation of European Industries, the first
transnational organisation, encompassing the main employers associations from France,
Belgium, the Netherlands and Germany, protested that the High Authority would become
too powerful in combating cartel behaviour and intervening in economic concentrations
(Witschke, 2001: 14). In addition, national governments also opposed the enforcement of
competition laws. Ludwig Erhard the German Minister of Economics contested the
inclusion of supranational merger laws from the start (Hoeren, 1999: 412-3).

As a result, of the more than eighty registered syndicates only three were dissolved, none
of them being important, and of the more than 59 concentrations falling under Article 66 of
the ECSC none was prohibited (ibid: 19; for details see also Schmitt, 1964). In other
words, the High Authority took a friendly view of mergers (Berghahn, 1986: 282). It
failed to set up a coherent and transparent enforcement policy for Article 66. In any case,
mere size was not considered a problem. Thus, the German industries deconcentrated
rapidly. Under the consent of the High Authority, many of the thirteen independent
successor companies of the deconcentrated Vereinigte Stahlwerke rapidly re-concentrated
and re-established their links with the coal sector and merged again (Witschke, 2001: 3). In
addition, the German steel producers Mannesmann and Hoesch re-concentrated by
restoring vertical integration with down and upstream companies, including coal
producing companies (ibid: 19). Similarly, the High Authority took a reluctant stance
towards dismantling the German coal syndicate Deutscher Kohleverkauf, which succeeded
the Ruhr syndicate (Resch, 2005: 16). French industry was also actively engaged in
concentration activities. In 1954, a French consortium, supported by government loans,
took over the biggest West German coal mine, the Harpener Bergbau AG (Witschke,
2001: 21).

In conclusion, the political project of establishing a competition culture similar to that of

the US faced considerable difficulties in gaining a foothold in Europe. Nevertheless, first
institutional steps were taken in the immediate post-war era. In addition to Germany and

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the ECSC, Austria and the Netherlands enacted their first competition laws in 1951, while
France adopted some sort of embryonic competition laws in 1953, and Belgium and
Denmark in 1960. Yet, in response to received loans from the Marshall Plan the adoption
of competition laws initially reflected a mere formality to please the US (Gerber, 2003: 8,
171). To illustrate this with anecdotal evidence, when James Rahl, a US law professor,
paid a visit to Denmark in the 1960s, he noted that the competition authority consisted of a
director and a secretary only (ibid). In spite of the initial difficulties for competition laws
and practices in early integrating Europe, the competition idea was meant to endure, even
without direct involvement of US interests. As the next section demonstrates, when
drafting the Rome Treaty a few years later, the European political elite already had
engendered the idea of competition as the centrifugal dynamic of economic integration.

3.7 The European Economic Community (EEC)

Establishing A System of Undistorted Competition
The Rome Treaty was signed on 27 March in 1957 establishing the European Economic
Community (EEC) and came into effect on 1 January in 1958. Originally, the EEC was
designed as a framework for political cooperation with the purpose of establishing
enduring peace in Europe. Its founding fathers, however, mostly channelled the decision
towards economic integration. The concept of competition came to occupy a central
position in the Treaty of Rome. The opening articles are straightforward in this respect.
The EEC should promote a high degree of competitiveness (Article 2 of the EEC Treaty)
and establish a system ensuring that competition in the internal market is not distorted
(Article 3f). Moreover, the Member States were to adopt co-ordinated economic policies
'in accordance with the principle of an open market economy with free competition
(Article 4(1)). The actual competition provisions came to involve three pillars: a cartel law,
a monopoly law prohibiting the abuse of dominant positions, and rules on state aid
stipulated in Article 85, Article 86 and the Articles 90 to 94, which after the renumbering
through the Treaty of Amsterdam (ToA) became Articles 81, 82 and 86 to 89. For the sake
of simplicity, I will refer to the renumbered articles of the new system hereafter.

The German experience with competition laws, and the inclusion of competition laws into
the ECSC treaty was crucial for the enactment of competition laws in the EEC. The EEC
did not only embrace the institutional structure of the ECSC, but also used the competition

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laws of the Paris Treaty, i.e. Article 65 and 66, as a template. The basic idea was that the
rules designed for the coal and steel industries should be applied to other economic sectors,
too. The idea was that discrimination among corporations on grounds of nationality should
be outlawed and free market access guaranteed to all enterprises. Committed ordoliberals
from Germany contributed to the nascent phase of EEC Treaty legislation and the
subsequent institution building. They evolved as particularly enthusiastic proponents of
European market integration and competition across borders. Again, Walter Hallstein was
the principal negotiator on behalf of the German government. He also became the first
President of the European Commission, which he headed for nine years. In his writings and
speeches during the formation period of the EEC and during his Presidency, he referred
extensively to ordoliberal concepts (Gerber, 1998: 263). The German Hans Von der
Grben (1907-2005), a lawyer by origin and an outspoken adherent of ordoliberal ideas
became the first Commissioner for Competition Policy in the newly established Directorate
General (DG) IV, which he presided over during the first two terms from 1958 to 1962 and
from 1963 to 1967. He was also called Jean Monnet of Germany, as he drafted much of
the Spaak Report, the basic document for the Rome Treaty. He played a pivotal role in the
drafting phase of competition laws into the Treaty of Rome. Von der Grben and Walter
Hallstein were not only friends in private life, but also shared the ordoliberal view that
political integration was to be achieved foremost through establishing a common market
(cf. Von der Grben, 1965b; Gehler and Grben, 2002: 8). Their marked presence in the
negotiations, in the run up to the EEC, explains why the Rome Treaty came to embody the
programmatic idea of an economic constitution in which competition plays the primary
structuring device for societal welfare in an integrated Europe.

3.7.1 The EEC Negotiations of the Competition Laws

Similarly, to the ECSC, the incorporation of competition laws created a range of
controversies between the French and the German governments, which were predicated
upon their preferences for a system of economic planification and ordered market
capitalism, respectively. The influence of ordoliberal thinking during the formation phase
of the EEC eventually prevailed. The road not taken were the proposals brought forth by
the French Socialist Prime Minister, Guy Mollet (1956-1957), who favoured the
harmonisation of social regulations and fiscal burdens as a precondition for the
integration of industrial markets (Scharpf, 2002: 646). He opposed the idea of a law-

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based market economy with competition laws as the centrepiece steering economic
integration. Jean Monnet also attended the negotiation phase as an independent advisor. In
line with his economic planning background, he suggested a common market that would
be steered by a strong economic planning authority. While the Italians were inclined by
the French option, the representatives from Benelux supported the German proposal,
which secured ordoliberals the necessary leverage power. This was particularly the case
with respect to the negotiations on competition laws.

Similar to the ECSC negotiations, disputes between the French and the German delegates
flared up with regard to the detailed outlook of the competition laws and the enforcement
competences entrusted upon the competition authority. Again, the choice between the
prohibition and the abuse system gave reason for controversy. Compared to the positions
taken on competition laws in the formative phase of the ECSC, however, the French and
the German delegates changed camps. This time the German government vehemently
postulated a prohibition system for all cooperative agreements that affect trade in the
common market, whereas the French government sympathised with the abuse system
(Hoeren, 1999: 414). In line with the ECSC competition laws, however, both governments
agreed on incorporating possibilities for granting exemptions.

The German option of a general prohibition rule with the possibility of granting
exemptions implied an authorisation system that required an ex ante notification of all
intercompany agreements. Following the ordoliberal spirit of a continuously policed
competition order, a strong competition authority should take over the task of reviewing
these notifications and of taking decisions independent of governmental influence. The
French delegates proposed an abuse system according to which only predefined abuses of
business would be subject to legal control. Rather than installing a mechanism of prior
notification controlling for all business agreements, an abuse system implies an ex post
abuse control. Only detected abuses would be subject to jurisdictional control. The abuse
system tends to more lenient. Consequently, France envisioned a supranational
competition authority with limited powers. Notably, it should merely coordinate the
different national competition laws and make them compatible (Warlouzet, 2005: 66).
Given these controversies, the French delegates opposed the German proposal to include
provisions on the precise application of these laws. Rather than fully-fledged laws and

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procedures, it proclaimed the view that only a declaration of intent should be included into
the treaty.25

The reasons why the French and German delegates reversed roles lays in the changed
situation of their national industries. During the formative phase of the ECSC, the French
Ministry of Economics, which maintained strong ties with the French industry, supported
the French delegates. Why they favoured the inclusion of competition laws was primarily
due to the geopolitical goal of weakening the German coal and steel industry and creating
market access for the French industries to these resources. Once competition laws were
applied to all industries in all Member States in the same way, the French preference for
the blanket per se prohibition of cartel agreements was no longer supported. A more
tolerant competition regime, allowing for cooperative intercompany agreements, would
allow French industries to face foreign competition better. In the vein of national
planification, national competition authorities should take over the bulk of competition
control, while the European Commission should be merely entrusted with coordinating
and harmonising national approaches (Warlouzet, 2005). The German delegates, however,
feared that the more protectionist Member States, such as France and Italy, would
foreclose their national markets to German competitors (Warlouzet, 2005: 66-67). The
imposition of strong competition laws at EEC level would prevent this.

Eventually, after many draft texts, and with the political support of the Dutch and the
Belgians, the German delegate Von der Grben succeeded in imposing an administrative
ex ante notification control regime with possibilities for exemptions drawing on the
prohibition principle (see Chapter 2). As he noted at a later stage, the proposal was taken
up as he designed it (Gehler and Grben, 2002: 18-19). Although he was not a party
member of the Christian Democratic Union (CDU), he was backed up by Ludwig Erhard,
who was a staunch supporter of the inclusion of cartel laws into the EEC. He could make
use of the assistance of advisory committees composed of members of the German
competition authority (Gehler and Grben, 2002: 56). The in-built possibilities for
exemption mirror the ordoliberal emphasis on establishing a strong public authority that
can balance its decision making in a flexible way against wider policy concerns. Von der
Grben (1966a: 4) elucidated the introduction of the exemption regime with the argument
that the Commission should hold multiple objectives rather than just one, implying that the
25

See for a more detailed account Hoeren (1999), Von der Grben (1982), and Narjes (2004).

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particularities of individual cases needed to be taken into consideration. Rather than

choosing a strict formal and single goal-oriented approach, competition law enforcement
should contain room for flexibility. He emphasised to enforce competition laws in line with
the broader economic situation of the Community. An economic upswing required a
different type of cartel policy than a downswing (Von der Grben, 1962: 19)

Although the Rome Treaty prioritised competition policy more than the ECSC Treaty,
eventually, the competition law provisions were only partially transferred to the new
treaty. As Cini and McGowan (1998: 17) noted, the EEC competition laws represented a
much watered-down version of those of the ECSC rules. Like the German competition
regime, merger laws were excluded. Industry representatives, but also government
institutions opposed the inclusion of merger laws. The German Ministry of Economics, in
particular, considered merger laws a discriminating measure against its industry
(Witschke, 2001: 6). However, during the formation of the EEC competition laws, the
presence of industry representatives was less marked. Primarily, the creation of a common
market was in the interests of large corporations as it provided new opportunities to
expand and to achieve economies of scale. In addition, the reluctance of the High
Authority to enforce Article 56 and 66 of the ECSC gave the impression that there was
little to fear. So far, Ruhr giants had not been hindered in their process of reconcentration.
Consequently, the representatives of large companies, among which the Ruhr industry, but
also business associations such as the BDI, were not worried about competition laws any
more (Karagiannis, 2004: 24-25; see also Buch-Hansen forthcoming).

Despite the absence of merger laws, no other EEC policy field was so eminently inspired
by the imperatives of ordoliberal thinking as competition policy. As Joerges (2004: 16)
pointed out, the rationale of the ordoliberal economic constitution appeared particularly
appropriate for legitimising the economic orientation of the integration project. The
inclusion of competition laws in the founding Rome Treaty gave competition laws a
strong constitutional status. Secondary legislation of the EEC or the Member States could
not overrule the competition laws. In the view of Von der Grben, ordered competition,
rather than central planning should provide the key steering instrument for economic
integration (1962: 16). All other socioeconomic policies should be brought in line with
competition policy, in particular those meant to guarantee price stability and other policies
preventing economic fluctuations (ibid, 1963: 7-8). However, both the system of market

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economy and ordered competition, were not objectives in themselves, but merely served
as an instrument to achieve broader socio-political ideals (ibid: 2). In line with the broader
macroeconomic view of establishing a common market, the EEC competition provisions
were formulated in vague and ambiguous terms, including notions such as violating
Community-interest or if trade between the Member States is affected all concepts
that leave ample room for interpretation. The ordoliberal notion of combating the abuse of
dominant positions endured. It was included in the Rome Treaty as Article 82. Additional
rules addressing governmental restraints on public and private enterprises were also
included. Based on Article 86 (TEC) the Commission could take action against a Member
State in cases of special, or exclusive rights granted to companies and state monopolies.
Section 3 stipulated the right of the Commission to bind the Member States by directives
without the prior approval of the Council of Ministers. Although Article 86 was not used
very often prior to the 1980s as its interventionist nature was considered too controversial
(ibid: 18), it granted the Commission an extraordinary right to intervene in the public
sector of the Member States. Similarly, Article 87 to 89 on the prohibition of subsidies by
national or sub-national authorities, constitute a pillar of central importance, which has
neither a complement in the ECSC, nor in the US antitrust regime.

3.7.2 The Core of the Ordoliberal Influence: Regulation 17/62

Ordoliberal influence materialised in a more substantial way only three years after the
Rome Treaty had come into effect. Convinced of the fact that the European Commission
should be delegated more powers than originally foreseen in the Treaty of Rome,
ordoliberals at the DG IV sought to establish a more detailed regulatory framework that
further fleshed out the rules of enforcement, and the enforcement powers of the
Commission. They formulated the much renowned Regulation 17 adopted in 1962, which
provided, for more than forty years, the statutory provisions for the application of Article
81 and 82 (TEU), and the procedural and interpretative framework for their application
(see Council Regulation No. 17/1962). Regulation 17 strongly reflects German procedural
provisions. Arguably, this is no coincidence as Arved Deringer, a German competition
expert from the private sector, and later name partner of the well-known transnational law
company Freshfields Bruckhaus Deringer, appears to be the founding father of Regulation

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17 (Deringer, 2003).26 At that time he served as a rapporteur at the European Parliament

and relied on the Economic and Social Committee and the European Parliament when
drafting Regulation 17 (Goyder, 1999: 69). He modelled Regulation 17 according to the
example of the German enforcement regime and realised the ordoliberal idea of a strong
competition authority entrusted with far-reaching executive competences into the EEC
setting. Deringer later explained that Regulation 17 was designed to foster economic
integration (Deringer, 2003). Deliberately or not, Regulation 17 secured the Commission
from the influence of Member State governments, and provided European corporations and
their lawyers with merely one institutional body at which to direct their lobbying efforts.

Due to the opposition of the French government, in the run up to the EEC, to equipping the
Commission with further enforcement powers, no procedural enforcement rules could be
included in the Rome Treaty. Three years later, this issue ended up on the negotiation table
again. This time it received the necessary French support. Why the French government
voted in favour of Regulation 17 was due to a package deal. In exchange for the goodwill
of the German government for the generous Common Agriculture Policy (CAP),
Regulation 17 was adopted on 14 January only shortly after the difficult CAP
negotiations were concluded (Warlouzet, 2005: 67). Not unimportant with regard to the
French approval, was the fact that a broad range of economic sectors was constitutionally
exempted from the EEC competition laws: the agricultural sector (falling under the CAP),
the defence industry, the transport sector, and nuclear energy (Neven et al., 1998: 5). The
coal and steel sector continued to be regulated separately under the ECSC until it was fully
incorporated into the EC Treaty in 2002.

The adoption of Regulation 17 was vital for the development of the EC competition model.
It spelled out the powers of the European Commission and granted it considerable
executive powers. Owing to Regulation 17, the Commission was entitled to act as a
supranational competition authority, i.e. investigator, prosecutor, judge, jury, and
executioner altogether. The Commission could investigate competition cases, either on its
own initiative or on the request of a Member State, a third state, business, or consumers. It
held the right to access to all relevant documentation of the company under investigation,
26

Arved Deringer contributed not only to the further development of European competition law, but also to
the drafting of competition laws in countless countries (Deringer, 2003), a tradition that has been taken up
by other competition law experts at Freshfields Bruckhaus Deringer. More than forty years after Regulation
17, he still held the ordoliberal view that concentrated market power in the form of monopolies constitutes
the biggest threat to a competitive economy (ibid).

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search this documentation unannounced (i.e. dawn raids), interrogate employees, and
sanction anticompetitive conduct with up to 10% of the companys annual turnover. It
allowed the Commission to intervene in the competition control of the Member States,
both with regard to private and public companies, and most notably, Regulation 17 allowed
the Commission to formulate its policy without the Council and the European Parliament
having a say, which has been crucial for setting the tone for further competence expansion
of the Commission.

To conclude, this chapter has identified the subsequent adoption of competition laws in
Europe in the aftermath of the Second World War, as part of a broader project of US
corporate and political interest in incorporating Western European countries into a
capitalist world economy. Competition laws served the purpose of creating market access
to (US) newcomers in the domestic home markets. Whereas the imposition of competition
laws in both German and the ECSC took place against the backdrop of strong US presence,
in the EEC the treaty drafters had adopted the idea of competition laws without direct US
involvement or help. As Van Apeldoorn et al. (2003: 39) noted, even though the
transatlantic link fundamentally influenced European integration, European integration is
not simply subject to or determined by American control. After the ECSC, European
integration developed as a relatively autonomous project. In the field of competition law,
US corporate and political pressure joined forces with a particular liberal minded group of
academics, the ordoliberals. Rather than a wholesale Americanisation, the particular
configuration of influential adherents of ordoliberal thinking and enduring industry
opposition gave shape to what previously was identified as the European competition
model. The ordoliberal Hans Von der Grben, who became the first Competition
Commissioner, can be held responsible for the ultimate inclusion of rules on competition
as one of the core constitutional founding principles of the Treaty of Rome. Arved
Deringer, also an adherent of ordoliberal ideas and a lawyer from the private sector, further
developed the subsequent regulatory procedures for implementing these laws. The
ordoliberal paradigm gave primacy to market structure over individual market
performance. Creating and maintaining a balanced ideal-type market structure, rather than
competition by all means, constitutes one of the central contributions of the ordoliberals
in the drafting phase. It formed the basis for multi-goal and long-term orientation, which
until the 1980s, shaped the views and conceptions of the European Commission's

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Directorate General of Competition on ways to enforce competition laws (cf. Gerber, 1998;
Joerges, 2001; Budzinski, 2003; Schmitz, 2002).

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Chapter 4

The Liberal Embeddedness of EC Competition Law Enforcement:

From the Treaty of Rome to the Single European Act (SEA)
Introduction
This chapter provides an analysis of EC competition law enforcement from 1958 until
1985, two moments of caesura in European political history: the ECs birth year and the
year of adoption of the Single European Act (SEA). It identifies and explains the prevalent
accent of practices and strategies in the enforcement of EC competition laws, against the
background of the wider political economy developments at that time. Based on a
periodisation from roughly the 1960s to the 1970s, and the 1970s to the 1985, the chapter
argues that EC competition law enforcement formed part of the institutionalised nexus of
embedded liberalism (cf. Ruggie, 1982; see also Crouch 2000), also referred to as
corporate liberalism (Overbeek, 1993). The concept of embedded liberalism embraces the
economic order, which evolved in the post-war era in advanced industrialised states,
including the EC Member States. It refers to the broad-based commitment to an open and
competitive world economy, in combination with domestic regimes of government-steered
socioeconomic market intervention. The era of embedded liberalism manifested in various
forms of mixed economies, protective industrial policies, and Keynesian welfare
economics and social policy, all policies meant to accommodate domestic economies with
exposure to enhanced open markets.

Against the broader background of embedded liberalism at Member State level, EC

competition policy and enforcement strategies were fine-tuned to a broad set of
socioeconomic objectives, exhibiting strong neomercantilist and protectionist traits. Thus,
the notion of embeddedness refers to the situation in which the Commission sought to
protect the European economy, or parts of it, from the potential detriments of the ever
more liberalised regime of free trade and free(r) capital movements. Rather than strict
competition criteria promoting corporate rivalry, the European Commission interpreted EC
competition laws in a tolerant way, streamlined with a proactive industrial policy stance. It
was overtly responsive to the interests of European industries, which sought to catch up
with the much stronger US economy. In the 1960s, protectionist industrial policies at
Member State level were enacted in order to compromise with the presumed competitive
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pressures from larger and technologically more advanced US companies, which tried to
gain a foothold in the newly created EC market. Corporations in Europe generally did not
meet the standards of their US competitors, which tended to be larger in size and far more
vertically integrated. In Europe, a similar homogeneous market situation to the US, with,
therefore, similar scope conditions allowing European corporations to reap the benefits of
economies of scale and other advantages, was absent. As a countervailing strategy, EC
Member States gave primacy to the creation of national champions who were able to
compete in the world economy. At EC level, the Commission sought to thwart the practice
in which governments picked their national winners, by stimulating Eurochampions
instead. It adopted a pro-economic concentration stance and actively motivated European
business to conclude intercompany agreements, in particular across Member State borders,
in order to catalyse European integration. In addition, spurring technological innovation as
a source of economic growth and competitive strength received central attention. In the
US, the institutionalisation of research on technological innovation at US universities
directly fed into corporate success. A similar institutionalisation of R&D was absent in
Europe; however, the Commission particularly stimulated intercompany cooperation in this
field. In the economic crisis years of the 1970s, the liberal embeddedness of competition
control was substantiated in the toleration of so-called structural crisis cartels, or
emergency cartels as they were sometimes also called. Industries in despair turned to the
Commission, who, based on the ex ante authorisation and exemption regime, sought to
alleviate economic recession problems. In the context of ongoing trade liberalisation
through the General Agreement of Trade and Tariffs (GATT), EC Member State
governments embraced new protectionist strategies to cushion national industries against
the competitive pressures of the opening world economy.

The Commission never lost focus on the market integration project. At a time of political
stalemate in the economic integration process, the approach was twofold. On the one hand,
it sought to dismantle internal market barriers and open up domestic markets through
competition law enforcement. On the other hand, in line with Member State and corporate
interests, it gave preferential treatment to certain industrial sectors facing competitive
pressures from mostly US companies, and increasingly also from Japanese companies.
Ordoliberal-inspired tenets of fair competition informed competition law enforcement
practices at the Commissions competition division, although in a much diluted form of the
views promoted by ordoliberal thinkers in the 1930s. The maxim of curbing economic

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power concentration one of the centrepieces of ordoliberal doctrine did not materialise.
On the contrary, boosting economic size almost became an obsession. The ordoliberal ideal
of a balanced common market structure translated into special support for SMEs instead.
Small and medium-sized enterprises (SMEs) were largely excluded from complying with
EC laws. This chapter argues that the interplay of the Commission and European industry
representatives was crucial for the chosen course. Against the backdrop of competitive
pressures from abroad, industry also increasingly pushed for protectionist competition
rulings at EC level. The institutional peculiarities of the EC competition regime facilitated
the neomercantilist approach. The possibility for exempting certain business conducts,
either on a case-by-case basis, or categorically through block exemption regulations,
provided a welcome avenue for corporate actors to lobby for business-friendly treatments.
In order to fortify European players in the world market, the Commission adopted a
flexible and lenient enforcement strategy.
The breakdown of the Bretton Woods regime in August 1971 is generally taken as a critical
historical moment, ending the post-war regime of embedded liberalism (Ruggie, 1982).
However, in the field of EC competition law enforcement, embedded liberalism ideology
endured until the early 1980s. The advent of neoliberal ideas in the 1980s evoked a period
of transition that endured until the 1990s. According to Overbeek (1999), in the
ascendancy of neoliberalism as a hegemonic project there are three moments to identify. In
the early 1980s, neoliberalism evolved foremost as a deconstructive project, in which
previous enforcement practices were heavily criticised. In parallel, established protectionist
enforcement practices endured, in particular in economic areas facing difficulties to
compete. Only gradually did the neoliberalisation of EC competition law enforcement
make its inroads (see also Chapter 5). Structural changes in the global economy formed the
background against which neoliberal policy discourses nestled within the EC. With the
enhanced presence of large European companies in the global market, global competition
increased. In response, US-based competitors further diversified their production and
expanded around the world, which again triggered similar corporate strategies in Europe.
Vested business interests, mostly originating in the US, sought to enhance their global
competitiveness through the promotion of deregulation of capital markets and further
liberalisation of trade. What started in the US increasingly captured European business
elites, who started a vigorous political campaign at the Commission in the 1980s and

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1990s, requesting the endorsement of neoliberal policies which open up markets and free
capital investment (Cox and Skidmore-Hess, 1999).

Part I: The 1960s Building Up Corporate Competitiveness in Europe

The literature on EC competition law and policy tends to describe the first twenty years of
competition law enforcement as ineffectual and as lacking a straightforward and coherent
policy orientation (Wilks and McGowan, 1996). Similarly, the Commissions DG IV was
identified as a small and unremarkable part of a supranational administration (Goyder,
2003: 31). Arguably, EC competition law enforcement was still in its infancy throughout
the 1960s, and the Commissions DG IV takeoff after the adoption of the Rome Treaty
rather timid. Commission officials were inexperienced in interpreting competition laws and
their enforcement. However, seen in the wider political economy context, the early
enforcement practices appeared as a manifestation of the prevalent social compromise of
embedded liberalism (Ruggie, 1982). The Bretton Woods regime of stable exchange rates
sustained the enhanced openness of national markets to foreign trade, which at domestic
level were accommodated by institutional arrangements of Keynesian-inspired
macroeconomic and social policies. In the field of EC competition law enforcement,
embedded liberalism found a particular articulation at supranational level. It was
entrenched with industrial policy: the Commission sought to synthesise the removal of
barriers to trade and competition, with the promotion of strong Eurochampions who were
able to face the presumed American challenge on the one hand, and a supportive strategy
towards small and medium sized enterprises (SMEs) on the other hand. The maintenance
of social peace, fairness, and equal opportunities had high priority. Through a
proindustrial cooperation and concentration stance, the Commissions DG IV sought to
accelerate the economic integration project through stimulating cross-border alliances.

The weight of the institutional positioning of the Council in the Community structure left
the Commission with little scope for playing a prominent and proactive role in competition
law enforcement. The Franco-German rapprochement, personified by the flamboyant
personages of Charles De Gaulle and Konrad Adenauer, and the negotiations of the
Common Agricultural Policy (CAP) overshadowed Community politics. Moreover, a
range of ambitious proposals by Walter Hallstein, President of the Commission, provoked

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the famous empty chair crisis in which President Charles De Gaulle, together with other
French representatives were absent from Council meetings from 30 June 1965 until 29
January 1966, until the conclusion of the Luxembourg Compromise. Hallstein and his
German staff surfaced as enthusiastic Federalists. As convinced ordoliberals, they held
holistic conceptions of market regulation and supported a market order governed at
supranational level. Hallstein wanted to implement the following changes: to expand the
Commissions powers, to introducing qualified majority voting (QMV) at Council level, to
create an independent source of Community finance and to revise the budget for CAP, as
well as to create a political union. After the French protests over the delegation of more
powers to the Brussels bureaucracy, Hallsteins ideas were put on ice for more than twenty
years until Jacques Delors, also a staunch Federalist, became President of the Commission
in 1985. Von der Grben later noted that Delors only continued what the ordoliberals had
started (Gehler and Grben, 2002: 53).

Nonetheless, as will be argued in a following section, the Commissions DG IV managed

to acquire far-reaching powers in the field of competition policy only shortly after the
adoption of the Treaty of Rome, which allowed it to intervene in the common market
structure with much discretional authority. With the benefit of hindsight, the early
institution building for the enforcement of competition laws, as cautious as it may initially
appear, was vital for the future course of competition law enforcement. It provided the
Commission with a solid underpinning for a flexible and more activist enforcement stance
in the future.

4.1 The American Challenge and the Creation of Embedded National Champions
Competition law enforcement in the 1960s was informed by the international political
context of the liberal post-war economic and financial Bretton Woods system erected by
the US. The Dillon and Kennedy GATT Round of the late 1950s and early 1960s reduced
tariffs to trade, which generated a period of expansion of the world economy, marked by
high levels of trade and capital flows. From the 1960s to the early 1970s, the worlds
manufacturing output doubled and trade in manufactured products trebled (Overbeek and
Van der Pijl, 1993: 5). Economically, politically, and culturally, the US evolved as the new
hegemon, also referred to as Pax Americana. The economic power of large US companies
was based on their dominance in the market for high-value goods and superiority in the

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technological sector. The structural advantage of a large, homogenous home market,

supported by a single currency, one language, as well as a rather business-friendly antitrust
policy, allowed US companies to reap the benefits of economies of scale and scope
production, and grow in size through mergers and acquisitions. In 1960, 27 of the 30
largest industrial companies worldwide originated in the US (Adams and Brock, 1990:
175). They were able to compete in global markets and to expand in transatlantic trade and
investments. In this time, the largest US companies located more than half of their total
assets abroad, and generated most of their profits across the Atlantic (Woods, 2001: 284).
In 1969, US multinational corporations accounted for approximately US$ 140 billion
worth of goods and services, which, with the exception of the USSR, exceeded that of any
other economy at that time (ibid).

In contrast, European companies were much smaller. The European marketplace was
highly fragmented along national borders even after the creation of the EC. The different
national regulatory regimes reduced opportunities for economies of scale and scope
production. Cultural-linguistic barriers, but also the institutional landscape of varying
regulatory settings of the Member States, imposed structural constraints on the growth of
corporations. Mergers and acquisitions were relatively seldom. With the gradual opening
of national market barriers, the EC member governments sought to establish analogous
market conditions to that of the US. The European integration project always constituted a
political response to the challenges posed by the US market. It was subordinated to the
creation of the basic prerequisites that allow market players to compete. As Commissioner
Walter Hallstein noted, the goal of the transformation of the market relations in the
European Community as a whole was to build a new giant big enough in a world of giant
powers (in Freyer, 2006: 282). The project took shape through the subsequent abolition of
trade-related quotas and tariffs among the six Member States and the establishment of a
customs union that came into force on 1 July 1968, earlier than initially agreed in the
Treaty of Rome. The customs union entailed a Common External Tariff (CET) and a joint
foreign trade policy. In combination with the elimination of trade barriers under the GATT
regime, and the stepwise liberalisation of capital controls in the early 1960s, European
companies were confronted with enhanced competitive pressures, and subsequently
addressed their national governments for protectionist measures.

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Concerned about potentially restrictive EC policies, expansion-orientated, capital intensive

US business urged the US government to negotiate reciprocal tariff reductions with the EC
(Cox and Skidmore-Hess, 1999: 106-109). A closed EC market would have implied not
only limited possibilities for the export of high-value added products, but also the reliance
on the more expensive European-based producers for inputs needed for US production. An
abundance of corporate think tanks and interest groups drafted position papers that
suggested reducing trade and capital barriers further in order to access the emerging
European market, i.e. the National Foreign Trade Council, the International Chamber of
Commerce (ICC), and the Committee for National Policy (CNTP), and individual
companies such as General Electric, Caterpillar, Gillette, IBM, and Westinghouse (ibid).
US businesses, which were more protectionist oriented, such as the textiles, timber, and oil
sectors, found themselves increasingly politically isolated from the proliberalisation branch
(ibid).

The depreciation of the US dollar and the stable exchange rates secured by the Bretton
Woods regime led to enhanced capital investments by US corporations in Europe. In 1960,
almost 60% of all FDI originated from the US (Overbeek, 1999: 243). US companies were
taking over European companies on a broad scale from the mid-1960s onwards, which led
to increased levels of market concentration. According to a sample analysis of the
Commission in 1971, in the time from 1966 to 1970, the acquisition of holdings and the
establishment of subsidiaries, as well as bilateral operations increased by a factor 3.5, often
involving non-Member State companies, most notably from the US, followed by British
and Swiss companies (European Commission, 1972: 171-77; 1973b: 30). The expansion of
US companies into Europe brought with it a critical shift in functional differentiation from
the level of country and sector to the level of product and firm (Ruggie, 1982: 401). Two
thirds of the increase in world trade from 1955 to 1973 was due to transatlantic trade flows.
The bulk was constituted by the intra-industry and intra-firm trade, which marks a
fundamental difference to the era prior to 1914, in which the levels of intercontinental
trade were overwhelmingly intersectoral (ibid: 400).

The dominant presence of the large US companies displayed the competitive disadvantage
of the relatively smaller, domestic corporations of the European Member States. In the
information technology sector and the emerging computer industry, in particular US
companies were leading (Sauter, 1997: 81). Through mergers and acquisitions, a range of

157

European companies, such as Philips or Siemens, were transformed into virtual trading
companies for US or Japanese producers (Hager, 1987: 59). This evoked the picture of a
growing submergence of so-called national champions in US economic hegemony. This
picture prevailed mainly in France, where politicians feared that US transnationals would
be a Trojan horse undermining French economic sovereignty (Gill and Law, 1989: 485).
The French Socialist and journalist, J. J. Servan-Schreiber, captured the phenomenon of
offensive US capital investment in the EC in his bestselling book of 1967 Le defi
amricain, the American challenge, in which he sought to raise awareness about the
comparative advantage of giant US companies seizing power in Europe. In addition to
technical advancement and innovation potential, he observed unmatched dynamism and
managerial organisation. He quoted a US businessperson saying:
The Treaty of Rome is the sweetest deal ever to come out of Europe. This is what brought
us here. Were happy to be here. We are making money. And we are going to make a lot
more [] Prospects in commerce and industry are better for us here than they are in the
United States. (1967: 22, own translation)

In order to remedy the lagging competitiveness, he advocated creating large European

corporations that were able to invest in R&D projects in order to form a counterweight to
the dominance of US industries. To keep up with the presumed technological challenge
posed by the US economy, European governments should financially kick-start European
businesses in sectors such as electronics, data processing, space research and atomic
energy', as well as invest more in education (1967: 53, 93).

Against the background of progressive trade liberalisation within the GATT, and economic
integration within the Community, national governments could no longer apply
conventional protectionist measures. High tariff walls and import restrictions as a way of
insulating national companies from foreign competition were not a viable option anymore.
A range of European governments embraced the concerns of domestic industry
representatives about their lagging competitiveness, the growing technological gap, and the
drastically reduced production cycles. They opted for the strategy of creating national
champions, both in the private and public sector. They adopted far-reaching industrial
policies meant to boost the growth of national champions and industries considered
strategic. These measures generally included protectionist non-tariff policies, such as
guaranteed preferential public procurement contracts, tax rebates for some industries,
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national standard setting, and the stimulation of mergers among national companies, as
well as (research) subsidies and investment in technical education (Sauter, 1997: 81;
Ruigrok and Van Tulder, 1995: 106). Moreover, national governments adopted proactive
programmes to encourage concentration activities among domestic corporations as a
catalyst for technological advancement. Corporate size was deemed vital in achieving
global competitiveness and in gaining market shares in the world market. For example, in
1968, the British Prime Minister Wilson announced the intention to fundamentally rethink
British hostility to monopolies and to restructure British industries on a scale and at a
speed such as we have not seen in this century (Adams and Brock, 1990: 177). The
enhanced mergers and acquisitions in Europe that followed brought forth an unprecedented
industrial restructuring during the 1960s. Between 1960 to 1969, more than 5,635
companies were absorbed through concentration activities, compared to 5,486 during the
decades of 1900 to 1959 (Cox and Watson, 1995: 308). A journalist observed that there
was
[] a fascination with gigantism, a mania for mergers, call it what you will, but Europe's
leading businessmen are infected with it. They are merging companies with such haste and
sweep that no label seems quite adequate. (Siekman, 1970: 95)

State aid also became an increasingly common instrument (Commission 1972: 16).
Thereby, national champions were embedded in a tolerant and protective national
context, regardless of the discriminatory impact against SMEs, as well as against
competitors from abroad. In addition to the pro-concentration stance and protectionist nontariff barriers, the strategy of embedded liberalism also entailed Keynesian monetary and
fiscal strategies to spur economic demand, complemented by welfare benefits for
individuals. The French government was particularly proactive in stimulating national
champions. In the post-war capitalist regime of dirigisme and planification, the French
corporate elite held close ties with the political elite. In line with the quests of French big
business, the government adopted protectionist and state-led industrial policies. In the era
of De Gaulle (1958-1969), nationalist sentiments moved to the fore in reaction to the first
steps of European integration. The goal to reinforce a competitive position for French
industry was formally spelled out in the Fifth Plan of the French planification economy,
covering the years of 1966-1970 (cf. Cinquime Plan de dveloppement conomique et
social in: Hayward, 1995: 4). The French government planned to strengthen a limited
number of large scale corporations through massive capital infusions and government159

sponsored mergers in key sectors of global competition, such as pharmaceuticals, defence,

engineering, and utilities (Schmidt, 1996: 176; see also Schmidt, 2003; McGuire, 2005).
The concern about the US corporate invasion even formed one of the reasons why De
Gaulle blocked the accession of the UK into the EC in 1963 and 1967. The UK was
accused of holding too close economic ties with the US, which would endanger both the
autonomy and the competitiveness of the Community (Freyer, 2006: 283). The French
government even made market access for US companies difficult (Gill and Law, 1989:
485). However, when US companies started establishing themselves in other Member
States and selling their products to French customers from there, the French government
changed its attitude to a more welcoming one in the late 1960s (ibid).

The US inflow of capital through mergers and acquisitions brought with it a technology
transfer, as well as a transfer of production methods, increasingly industrial organisation,
and corporate governance methods. A similar transfer of organisational techniques was
imported from Japanese companies. Therefore, a range of European companies in hightechnology industries preferred piecemeal alliances with an economically superior US
partner to merging with enterprises from another Member States (Hayward, 1995: 5). The
alliance between Olivetti and AT&T and the collaborative venture of Unidata in the
computer production sector are exemplary in this respect. The joint venture Unidata, which
initially involved the European companies Siemens, CIT, and Philips, is particularly
illustrative. The project failed only after three years due to a decision by the French
government to draw up a transatlantic alliance between its national champion CIT and
Honeywell-Bull (ibid).

Against this overtly protectionist national context in the 1960s, the Commission applied
the supranational EC competition laws as a market integrationist tool meant to break down
intra-EC barriers, although, in a manner consistent with the overall bolstering of European
companies against competition from abroad. It pursued policies meant to stabilise the
adjustment process of companies faced with the competitive threat of ongoing trade
liberalisation. The Commissions Director General for Competition justified economic
concentration by saying:
It would be absurd [] to prevent the creation of an enterprise, which would dominate the
market of a small country, when such an enterprise would need its size to be competitive on
the export markets. (In Fennema, 1982: 61)

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4.2 The European Counteroffensive of Embedded Eurochampions

4.2.1 The Commissions Pro-Cooperation and Pro-Concentration Stance
In a political climate marked by new national protectionism and the empty chair crisis at
the EC Council, Member State governments probably would not have tolerated a highly
interventionist strategy from the Commission running counter to their own national
industrial policies. The Council announced in its Annual Report in 1965 that the really big
firms should go ahead on their own, whereas the rest must keep their position by drawing
up agreements among themselves at the national and international level (Council, 1965:
60). The Council even called for enhanced intercompany cooperation by saying:
If these smaller firms share their burdens and expand their potential, they will win their
place in the Common Market and be in a position to cope with foreign penetration of their
national trade. A new attitude, involving pooling of effort and resources, is by way of
replacing the old individualism. (Ibid)

Three years later, the Council assured the European business community, that cooperation
was not banned by the Treaty in any case in which the position of enterprises concerned, as
a whole, is too weak to cause an appreciable limitation of competition in the common
market (Council, 1968: 465). The Commission emulated the concern of the Council about
the settlement of excessively large, financially and commercially powerful firms from the
US prompted by a wish to dominate (Von der Grben, 1965a: 3, 15-16). However, as the
guardian of the treaties, the Commission sought to supersede the Member States attempts
to create national champions. Instead, the Commission sought to create large European
corporations, so-called Eurochampions, in order to improve overall competitiveness of the
European economy vis--vis that of the US or Japan. The creation of the common market
should provide for the necessary economies of scale and expansion opportunities,
analogous to the large US market that brought forth corporate giants. Although the EC was
not actively involved in directly financing Eurochampions, based on a selective
competition law enforcement strategy, the Commission adopted an overtly lenient
approach towards cartels and economic concentrations between European enterprises.
Moreover, it promoted the creation of an appropriate fiscal and legal framework for
European business (Sauter, 1997: 75). By adopting a straightforward pro-industrial
cooperation and pro-concentration stance, the Commission applied EC competition laws as
a vehicle to make the European business community able to compete. It did therefore not
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deviate from EC industrial policy, which strove for the same goal. In the spirit of economic
integration, the Commission generally considered cooperative agreements among
corporations that transcended national borders beneficial for market unity. This led,
amongst others, to enduring and successful cross-border alliances (certain critics would
call these alliances government-sponsored production cartels). Illustrative examples were
Concorde and Airbus, the European Space Agency (ESA), or the Train Grande Vitesse
(TGV). The development and production of the supersonic passenger aircraft Concorde
was a joint project negotiated by the French and British government (Dinan, 1999: 392).
The collaborative endeavour ended in 2003 after a major crash due to technical mistakes in
2000 in Paris. The industrial collaboration within the consortium Airbus came to
encompass the governmental support of France, Britain (until 1968), the Netherlands, and
Spain (ibid). As a range of national armies and government-controlled airline companies
were the main customers, the consortium was always state-sponsored in one way or
another.

The Commission based its pro-cooperation and pro-concentration stance on the issuance of
block exemption regulations. The next section introduces the importance of the acquisition
of this new enforcement tool in terms of the discretionary authority of the Commission on
the one hand, and for corporate lobbying on the other hand.

4.2.2 The Adoption of the Block Exemption Regulation

For the first four years after the establishment of the EEC, the DG IV focused on the
creation of a regulatory framework for the application of Article 81 prohibiting cartels and
other restrictive business practices by private actors, and Article 82 prohibiting the abuse
of a dominant market positions. In 1962, the Council Regulation 17 was adopted requiring
companies located in the common market to notify envisaged commercial agreements with
other companies to the Commission (see Chapter 2). Immediately upon the enactment of
Regulation 17, the centralised regime of notification was fraught with immense difficulties.
The Commissions DG IV lacked jurisdictional and procedural experience, and still needed
to develop clear enforcement strategies. In 1964, the Commissions DG IV was equipped
with only 78 officials without previous national experience in enforcing competition laws
(Wilks and McGowan, 1996: 231). Regardless of the overall embryonic state of affairs,
Regulation 17 committed corporations in the EC to notify to the Commission all existing

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and planned commercial intercompany agreements before 1 November 1962. An

abundance of notified agreements arrived in Brussels, which created a serious deadlock
right from the start: prior to 1 February 1963 approximately 34,500 notifications, requests
and complaints of bilateral intercompany agreements were registered and 920 multilateral
agreements notified (Council, 1963: 585). In 1964, the number climbed up to 37,000
notifications (Slot, 2004: 468; Cini and McGowan, 1998: 20). The immense flood of
notifications overburdened the Commissions small staff to an extent that it was not even
worth getting started with the review process. The Commission urged the Council to
expand the staff of the DG IV to a level commensurate with the work to be done (Von der
Grben, 1965a: 11). However, against the backdrop of the empty chair crisis politics, this
request remained unsuccessful.

Nonetheless, the notification impasse of the early 1960s led to a much more far-reaching
decision. Rather than reviewing each notified case individually, the Commission suggested
that the Council adopted the possibility of block exemption regulations. Such block
exemption regulations would categorically exclude whole groups of intercompany
agreements from the notification requirements that fall under the loosely defined
conditions spelled out in Article 81(3) (TEC) (see Chapter 2). In March 1965, the Council
enacted the first block exemption regulation, which excluded certain vertical agreements
from Article 81 (cf. Council Regulation No. 19/65). As the number of notifications
remained high, only two years later in March 1967, the Council delegated the Commission
the power to issue its own block exemption regulations. This move was crucial as it opened
up the gate for enhanced discretionary powers on behalf of the Commission. It meant that
the Commission could enact its own legislation, which excluded whole classes of
commercial intercompany agreements from prosecution in addition to exempting
intercompany agreements on a case-by-case basis. Thereby, the Commission could not
only investigate and prosecute anticompetitive conduct, but also codify existing
competition laws further, and hence, steer its competition policy in the desired direction.
As will be demonstrated throughout this dissertation, with the legislative tool of block
exemption regulation, the Commission was in a position to significantly affect the course
of competition law enforcement in the coming decades and conduct a real policy in this
field. The Council ratified the Regulation merely to create administrative convenience for
the Commission and could not foresee the future impact of the far-reaching competences
entrusted upon the Commission in the 1960s. Warlouzet (2006: 6) suggests that the

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Commission mobilised the still inexperienced national civil servants in competition matters
through a range meetings. Even there was never a consensus on technical questions, once
the Commission made the issuance of block exemption regulations a Council agenda point,
it claimed to have reached an agreement with the national civil servants on the Regulation.

Under the exemption regime of Article 81(3) and a series of notices issued during the
1960s, the Commission allowed a broad range of commercial intercompany agreements as
a part of its strategy to create embedded Eurochampions. As the next section
demonstrates, initially, the business community was not convinced of the Commissions
goodwill.

4.2.3 Accommodating European Industry Opposition

The requirement to notify commercial intercompany agreements to the Commission
immediately raised the opposition of the management boards of European corporations,
which rendered the Commissions relationship with European industries rather conflictridden. Although national business associations were geographically rather divided and did
not deem the events at European level relevant enough for lobbying, this changed with the
enactment of Regulation 17. European business associations feared losing too much of
their economic freedom and urged the Commission to adopt a soft line (Warlouzet, 2006:
7). The Union des industries de la Communaut Europenne (UNICE) even declared
competition policy one of the most important subject matters in the 1960s (ibid). Leading
German industry representatives became particularly active in lobbying as they had been
exposed to both the competition regime of the Bundeskartellamt and the Commissions DG
IV (Von der Grben, 1964: 4).27 In contrast, most of their counterparts in the Member
States were not amenable to any national cartel law, simply because there was none.
Commissioner von der Grben visited a broad range of national business associations, in
particular those in Germany, and tried to reconcile European business representatives with
competition policy (cf. Von der Grben, 1964, 1966b).

27

In the aftermath of the adoption of Regulation 17, German industry representatives protested to Chancellor
Konrad Adenauer against the reappointment of von der Grben as a Competition Commissioner in 1962
(Gehler and Grben, 2002: 47). To speed up the process, von der Grben was offered the running of the
Konjunkturinstitut in Berlin instead a prestigious position, which he however rejected. He later said about
his office as a Competition Commissioner that it had a strong political meaning, which displeased certain
people in Germany (ibid).

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The possibilities for exemption from Article 81(1) provided a welcome avenue for
corporate lobbying in favour of a lenient and protectionist decision making that would
remedy lagging international competitiveness. In the end, the EC business community was
rather pleased with the benevolent measures aimed at improving the overall
competitiveness of European industries (Dinan, 1999: 393). As the notification regime
provided companies with provisional validity and immunity from fines until the
notifications were evaluated and the decisions taken, most of the cases were generally
settled in an administrative, business-friendly manner. At least, until 1970, no fines were
imposed. The Commission adopted a favourable stance towards commercial intercompany
agreements. However, it did not artificially stimulate cooperative agreements between
companies, but remained passive, leaving the decision to cooperate to the entrepreneurs
(Von der Grben, 1963: 6). In line with the ordoliberal standpoint, the Commissions DG
IV did not intervene in market processes, but confined its role to shaping a favourable
economic framework. In this vein, companies could proceed with the scheduled agreement
in more than 85% of the cases (i.e. cases that were closed by formal decisions in the time
from 1964 to 1970).

The Commission allowed the vast majority of the deals, either by negatively clearing the
cases (i.e. allowing them straight away), or by granting exemptions under Article 81(3).
Almost a third of all cases received exemption. Eventually, less than 15% of the cases
infringed Article 81 and Article 82 (TEC).28 In the context of the presumed American
technological challenge, it considered commercial agreements between companies in hightechnology industries to be harmless to competition, in particular if they involved the
exchange of experience, R&D contracts, cooperation in fields such as accounting and
credits, joint statistics or market research. In addition, agreements regarding the joint use of
production and storage facilities, partnerships in the purchase of resources, as well as
common selling and repair arrangements were also excluded from prosecution. In 1967,
the Commission adopted a block exemption that was particularly far-reaching in this
regard. Regulation 67/67 exempted bilateral agreements on exclusive selling and exclusive
purchasing as long as the participating companies belonged to at least two Member States
(Commission 1972: 99). The regulation officially authorised cartel-like cross-border
agreements. The Commission adopted the Regulation to boost cross-border commercial
28

The percentages are based on calculation retrieved from all official decisions on the notified agreements
referring to Article 81 and Article 82, published at
http://europa.eu.int/comm/competition/antitrust/cases/older_antitrust_cases.html.

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interdependencies in order to further the economic integration project and to enhance the
competitiveness of European industries. The expiry date of the Regulation was set for 31
December 1972. However, three weeks before expiry, the Commission extended the
validity for another ten years through the adoption of Regulation 2591 (European
Commission, 1973b: 19). Regulation 2591 included further specifications intended to
facilitate the specialisation of products, and limited the exemption to companies with a
market share that did exceed 10% in their national home market, in order to warrant a
sufficient degree of competition in the respective geographical markets (ibid, 1972: 21).

In order to make the exemption process more transparent and to reduce the number of
notifications, the Commission specified eight categories of cooperation activities that did
not fall under the prohibition of Article 81(1) in a Notice on Cooperation published in
1968. What commentators interpreted as an attempt by the Commission to reduce the
administrative burden (cf. Bright, 1996), formed part of the Commissions pro-industrial
cooperation policy. In the same way, a range of concrete economic policies were
formulated in the Colonna Report of 1969, a programming statement on how to strengthen
the competitive position of corporations in the Community, to achieve a reasonable degree
of technological independence from the US, and to facilitate the creation of European
champions (see for more details Sauter, 1997: 71). In the face of the resistence of the
Member State governments, the Commission did not tackle state aid granted to private
companies, or the preferential treatment of state-owned companies, although prohibited
under EC law, and ignored Articles 86 and 87 in the 1960s (Cini and McGowan, 1998: 22).

Like the proactive cooperation and pro-state aid policy, the Commission encouraged
economic concentration throughout the 1960s. Again, it considered mergers in technology
sectors with a high R&D intensity, particularly important, and again, it did not actively
order concentrations, but left the decision to entrepreneurs. The Commission held the view
that it was the task of industrialists to instigate concentrations by mergers and acquisitions,
and the task of the authorities to facilitate them (Adams and Brock, 1990: 177). Von der
Grben noted that the need of the age for companies was to form larger groups and that
artificial and psychological obstacles to mergers needed to be removed (Von der Grben,
1965a: 4, 13). The Commissions reluctance to apply Article 82, prohibiting the abuse of a
dominant position indirectly, led to the situation where no large corporations resulting
from mergers and acquisitions were prosecuted.

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Following the holistic ordoliberal perception that competition control formed one of the
several regulatory fields responsible for creating order, von der Grben emphasised that
competition policy was inseparable from overall economic policy-making and called for an
approximation of legislation (cf. Von der Grben, 1969). He considered the different
national corporate tax burdens and taxation for merging companies a major distortion for
the healthy functioning of competition. In this vein, von der Grben proposed to harmonise
corporate turnover tax regimes and of the law governing companies or partnerships with
limited liability, and especially joint stock companies (ibid: 12). The Commissions procooperation and pro-concentration policy of the 1960s was not informed by ordoliberal
ideas, despite the presence of adherents of ordoliberal ideas at the DG IV. The Commission
adopted a tolerant approach towards market size, although, the Freiburg scholars of the
1930s considered it important to curb the concentration of economic power (see Chapter
2). Competition Commissioner von der Grben was aware of the conflict between market
concentration and the ordoliberal goal of developing a balanced market structure. In Ordo,
the academic journal of the ordoliberals, he justified the Commissions policy course by
arguing that the state of science and statistical evidence could not yet sufficiently indicate
when market concentration was harmful (Von der Grben, 1963: 5-6). Elsewhere, he noted
that it was impossible to generalise about the optimum size of companies, but there was
definitely a limit for amalgamated firms to gain market power (ibid, 1966a: 7; 1965a: 12,
17). However, in general, economic concentrations, he continued, formed a constructive
and positive part of the competition policy (ibid, 1966a: 6).

The presence of devotees of the ordoliberal paradigm in the Commission endured. With the
establishment of the Rey Commission (1967-1971), von der Grben took over the
Directorate General Regional Policy in 1967. Maan Sassen, his successor from the
Netherlands, reassumed most of his personnel and assured the continuation of the von der
Grbens course. A range of background studies drafted in the early years became
influential in the formulation of later policy priorities (Cini and McGowan, 1998: 22).
Moreover, von der Grbens Chef de cabinet, Ernst Albrecht, a Christian Democrat from
Germany and fervent adherent of ordoliberal ideas, became Director General under Sassen
(ibid).

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4.3 Cushioning Small and Medium-Sized Enterprises

The Commission sought to counterbalance the promotion of successful Eurochampions, by
devoting special attention to the overall improvement of the economic position of small
and medium-sized enterprises (SMEs) in the EC. It strongly encouraged intercompany
cooperation between SMEs (Von der Grben, 1966b). Commissioner von der Grben
declared that cooperation between SMEs of different Member States was not only
irrelevant in terms of EC cartel law, but actually politically much desired (ibid 1963: 6). In
1970, SMEs were categorically exempted from EC competition laws with the adoption of
the De Minimis Notice (see OJ No C 64/70; the Notice was subsequently followed by a
series of revisions, cf. OJ No C 313/77 in 1977; OJ C 231/2 in 1986; OJ C 368/20 in 1994,
and in 2001). The Commission deemed SMEs not able to significantly affect trade
between Member States or competition within the common market, the notion that
specifies the boundary of the application of EC competition law. As SMEs were more
vulnerable to competition in the Common Market, they required special protection. Based
on the De Minimis rule, smaller enterprises should be better able to compete with bigger
ones.
The De Minimis Notice freed SMEs from the notification requirement, and more
importantly, declared their operations subject to legal immunity before EC competition
laws. This meant that cooperation agreements of all sorts among SMEs were admitted,
even those prohibited by Article 81(1). Aggregate market share thresholds determined the
boundaries. Companies with market shares below 5% and an aggregate worldwide
turnover below 300 million units of account fell into the SME-category. Although this may
sound unspectacular at first glance, in the 1960s and 1970s more than 90% of the
companies operating in the common market fell under the De Minimis rule (Bright, 1996:
440-1). The Commissions broad scale exemption of SMEs generated fierce criticism
among large corporations who regarded the Notice as an affront to corporate size (ibid).
Moreover, SMEs often conclude commercial agreements with large companies. The De
Minimis Notice neglected this interconnectedness within the private sector.

It would be misleading to conclude from the Commissions overall pro-cooperation and

pro-concentration stance, that competition laws were not applied at all. As the following
section demonstrates, the prosecution of vertical agreements between companies stood in
the limelight of attention.

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4.4 Integrating Europe: Opening Up National Markets To Competition

After the establishment of the customs union and the abolition of tariffs among the
Member States in the 1960s, the Commission directed its attention to open up national
markets to competition through the prosecution of vertical distribution agreements under
Article 81. Vertical agreements concern agreements between companies involved in the
different stages in the production chain, such as agreements on supplier-distribution
networks, resale price maintenance, tied selling, specialisation, marketing, and (patent)
licensing schemes, or private standard setting agreements. They mark the interface
between competition and trade as they may have implications for the access of goods and
services from abroad. Domestic companies can seek to foreclose (foreign) competitors
from importing their products into their national markets by concluding such agreements.
In the 1960s, such agreements were widespread in Europe and generally considered
legitimate by both business and public regulators. During the first five years, the
Commission received 40,000 notifications of which the bulk (29,500) concerned vertical
agreements (European Commission, 1980: 15). Many of these vertical agreements
concerned exclusive dealing agreements (OECD, 2005), which could have the effect of
price discriminations and refusals to deal, and hence, distortion of trade between Member
States. Often, such agreements were managed through national trading associations and
embedded in a tolerant national context (Harding and Joshua, 2003: 119). EC competition
laws did not explicitly prohibit such vertical agreements. However, the Commission
justified its harsh interventionist stance with regard to vertical agreements on Article 81,
which applies when trade between Member States was affected. Breaking down private,
vertical market barriers served the purpose of market integration and the enmeshment of
cross-border corporate activities.

The Commissions DG IV prosecuted the first Article 81 infringement in September 1964,

two years after the adoption of Regulation 17. It did not grant exemption to the notification
of an exclusive distributorship contract between the German company Grundig and the
French company Consten. It concerned a so-called closed circuit vertical agreement in
which the companies agreed not to make use of each others distributor network, which
implied an export ban. The two companies appealed the Commissions decision at the
European Court of Justice (ECJ), together with the Italian and West German government.
The Court reaffirmed the Commissions decision. It ruled that Article 81 refers to all
agreements, which distort competition within the common market (Schinkel et al., 2004:

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4). Thereby, the Court backed up the Commission in interpreting Article 81 as a solid legal
tool to tackle private restraints that constitute a direct or indirect threat to the market
integration project. The latter element was important, in so far as the common market
provided the decisional criterion for blocking an agreement, and not competition as such
(Sauter, 1997: 119). Whether or not vertical agreements were outlawed required a rule of
reason (see Chapter 2). Only those agreements that distort trade flows across Member
State borders, including export and import restrictions, were considered illegal in the
1960s. The Grundig-Consten ruling became a landmark case. It signalled to the European
industries that they could no longer ignore the Commission as a supranational competition
authority. Moreover, it illustrates the important role played by the ECJ as a principal
integration force at a time in which the process seemed to be stagnating.

Until very recently, the Commissions harsh stance towards vertical intercompany
agreements constitutes one of the most notorious fields of controversies (Gerber, 2003:
175). In particular, antitrust experts of the US criticised the Commissions approach,
because the US approach towards vertical agreements was always much more lenient. This
was further enhanced by the fact that horizontal producer cartels, the sharp end of
competition policy, remained largely untouched by the Commission until far into the
1970s (Harding and Joshua, 2003: 110; Berghahn, 1986: 471). Horizontal cartels could
operate with impunity (Goyder, 1998: 70). In response to the enhanced economic
concentration at that time, the formation of cartel-like cooperation agreements gradually
weakened as larger combines were less dependent on reducing competition (Berghahn,
1986: 282). Nonetheless, the Commission did not hinder Europes industrial elite in its
traditional approach of forming cartels. Only in 1969, the Commission started to prosecute
horizontal cartel agreements based on Article 81 infringements. The Quinine and the
Dyestuffs cases are exemplary in this regard. Both cases concerned export cartels, so-called
gentlemans agreements that purported to protect national product markets. Moreover,
both agreements entailed price fixing elements. The Quinine case is particularly
interesting, as the case only attracted the Commissions attention after the US antitrust
authorities took legal actions and imposed fines. The cartel, which dated back to 1913,
concerned an agreement between French, German, and Dutch producers on the cinchona
bark, the base material for quinine used in the production of malaria medicines. They fixed
prices, allocated markets, and stabilised the supply. When the prices for the raw material
for the production of malaria medicines increased, in response to the increased demand for

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malaria treatment resulting from US military involvement in Vietnam, the US authorities

prosecuted the European cartel. Eventually, the Commission also took up the case and
based the prosecution on the same evidence as the US authorities. The companies appealed
to the ECJ and lost apart from a slightly reduced fine due to the double sanctioning. The
case constituted the Commissions first major cartel prosecution. Again, the Commission
enjoyed the support of the Court. Astonishingly, the Commission did not include this case
in its First Annual Competition Report (cf. European Commission, 1972), possibly due to
the politicisation of the case by the US authorities. The case nonetheless became a
landmark case, as it created a pioneering legal precedent, which subsequently was referred
to in the prosecution of other cases (Harding and Joshua, 2003: 121-122).

4.5 A Blend of Embedded Liberalism with Neomercantilist Traits

To recapitulate, by looking at the record of competition law enforcement in the 1960s, one
could assess the Commissions takeoff in the enforcement of competition laws as timid,
cautious, and mostly administrative in nature. However, against the broader political
economy of embedded liberalism in the 1960s, the Commissions favourable disposition
towards commercial intercompany agreements and economic concentration denotes
significant neomercantilist traits. The improvement of the competitiveness of European
companies constituted a strategy to fence off indigenous companies from harsh
competition from abroad. The creation of Eurochampions, rather than national champions,
constitutes a neomercantilist regionalisation strategy. As Van Apeldoorn (2001) elucidated:
A strong European home market was expected to serve as both a stepping-stone to conquer
the world market as well as a protective shield against outside competition. The neomercantilist project thus constituted a defensive regionalisation strategy oriented towards
the creation of a strong regional economy, not only through the completion of the Internal
Market, but also through an industrial policy aimed at the promotion of European
champions, if necessary protected by European tariff walls. (Van Apeldoorn, 2001: 75)

Like the large unified market of the US, European economic integration should provide a
platform for Eurochampions to exploit economies of scale and scope. Competition policy
in the 1960s was subordinated to this goal. It was employed to open up national markets
and create access to competitors. Against the backdrop of lagging competitiveness of
European corporations, the Commission adopted a pro-cooperation and pro-concentration

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stance in order to strengthen Eurochampions who were able to face competition from their
larger counterparts in the US, and increasingly also from Japan, where companies had
successfully adopted the logics of Fordist production culture of cheap mass products. At
the same time, SMEs received a preferential treatment through generous exemption
regulations freeing them from compliance with EC competition laws.

Part II: The 1970s Coping With Economic Crises

EC competition law enforcement in the 1970s continued to form part of the grand social
bargain of embedded liberalism. The liberalisation of trade and capital on the global scale
that started in the 1960s with the GATT Dillon and Kennedy Round was reconciled at
European and Member State level by institutional adjustments meant to absorb external
shocks. The collapse of the Bretton Woods regime in August 1971, the unregulated
monetary transactions, and the two subsequent oil crises in 1973 and 1979, induced
Member States to impose a range of protectionist measures. This part demonstrates that, in
the 1970s, the Commissions enforcement practices were foremost subordinated to a
broad-based crisis management, meant to rescue industries in despair. Similarly, to the
1960s, the Commission adopted a much more liberal tone than most of the Member States,
at least rhetorically. The Commissions enforcement approach focused on the continuation
of building up the competitiveness of Eurochampions in the world market and protecting
small and medium-sized enterprises in the ECs common market.

4.6 Economic Crises and Protectionism

The post-1971 developments in the global political economy affected EC competition law
enforcement. First, the collapse of the Bretton Woods regime ended the international
financial order of the convertibility of the US dollar into gold and introduced floating
exchange rates. This transformed not only the global financial landscape, but also the
nature of economic transactions. Already in the 1960s, but increasingly so in 1970, USbased multinationals deemed the Bretton Woods system too restrictive and started to lobby
in favour of a liberalised financial market structure (Cox and Skidmore-Hess, 1999: 5).
The passive stance of the US FED to stabilise the overall dollar supply in the world
resulted in high inflation. Together with exchange rate volatility and liberalisation of

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financial flows, new possibilities for speculation on foreign exchange markets were
created, i.e. the type of monetary transactions the Bretton Woods regime had previously
sought to constrain. As one of the direct spin offs of the speculative behaviour after the
collapse of Bretton Woods, economic concentrations through mergers and acquisitions
activity increased considerably in the early 1970s (Oster, 1999: 223). From 1974 to 1975,
share acquisitions sharply increased, amounting to a growth rate of 49% (European
Commission, 1977: 150-152). The number of non-Community firms involved in share
acquisition rose from 9% in 1974 to 24% in 1975. US capital owners, in particular,
acquired EC based companies, of which many sought to make quick profits from
undervalued assets (Dawkins, 1987b: 2). Also the US economy underwent a rapid
concentration. In 1972, the largest 200 corporations held 60% of the manufacturing assets
in the US (Freyer, 2006: 137). Thereby, US companies continued to be the largest and the
most technologically advanced in the world. To illustrate this: in 1969, the US company
Standard Oil was double the size of Royal Dutch Shell, General Motors was seven times
larger than the German company Volkswagen, and Chrysler twice as large as Volkswagen
(Mueller, 1993: 159). Similarly, General Electrics was double the size of Philips, and US
Steel was double the size of British Steel (ibid).

The decision by OPEC to increase oil prices precipitated a situation of stagflation in 197374. European economies were in severe crisis, facing unemployment, worsening inflation
rates, and overall balance of payments disequilibria. The economic recession and
insecurity culminated in a climate of new protectionism at Member State level. European
industrialists facing economic decline turned to their national governments to offset the
effects of foreign competition. The creation of a favourable macroeconomic environment
that stimulates investment was deemed crucial for overcoming the overall economic
malaise in Europe. As the imposition of higher import duties, as a means to curtail the
inflow of competing goods, was not a viable option, protectionist market interventionist
industrial policies of a non-tariff nature were employed. They generally included quotas,
voluntary export restraints, state aid, a broad range of supportive export-promoting and
import-controlling measures (cf. Kahler, 1985). However, occasionally this went as far as
the control of wages, prices, credits and imports, to the wholesale direct subsidisation of
loss-making industries (Sauter, 1997: 77). The spirit of the GATT Kennedy Round of the
1960s, devoted to keeping economic frontiers open, seemed to have been reversed. In line
with Keynesian full employment macroeconomic policies, new protectionism formed the

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centre of gravity in countries with left-wing governments and/or labour-based coalitions

(Kahler, 1985: 500).

Against the background of domestic protectionism, European integration reached a

stalemate, despite three new Member States entering the EC in 1973, i.e. Denmark, Ireland
and the United Kingdom. The EC Member governments were not willing to sacrifice their
shattered national economies to enhanced inter-Community competition. Primacy was
given to national, rather than common, EC solutions. Ambitious plans for enhanced
political integration, such as the Werner Plan in 1970, named after Pierre Werner, the
Prime Minister of Luxembourg, which sought to establish a European Monetary Union
(EMU) ended up shelved for the next twenty years. The Community institutions suffered
from the image of a bureaucratic slump and overall inefficiency, and the Commission was
accused of being a wasteful spendthrift, in particular when the exorbitant travelling
expenses of Franco Malfatti, President of the Commission (1970-72), reached publicity
(Dinan, 1999: 77). The Commissions attempts to further the integration of the common
market failed. In the early 1970s, almost 1,000 Commission proposals failed to pass the
unanimity rule of the decision making in the Council of Ministers (ibid).

The Commission redefined its role as the guardian against the development of
protectionists tendencies

(European Commission, 1979: 10). Nonetheless, throughout

the 1970s, the enforcement of EC competition law continued to be overly permissive.

Elsewhere, the Commissions enforcement attitude was summarised as a light-handed
approach towards anticompetitive conduct (Geradin and Henry, 2003: 5). The
Commission held the view that competition policy should be adapted to the economic
reality of economic stagflation and the resulting socioeconomic problems. In the First
Annual Report dating from 1972, not competition, but the fight of inflation,
unemployment, underutilisation, and underpayment of workers were declared central
policy goals (European Commission, 1972: 12). Although the overarching purpose of
competition policy was still the creation and proper operation of the common market, the
Commission emphasised that a reliance on the dynamics of the competitive process created
intolerable social tensions (ibid: 17). In the vein of the broader embedded liberalism
ideology, competition policy was seen as an instrument to create an environment in which
European industry can grow and develop in the most efficient manner and at the same time
take account of social goals (ibid: 18). In response to the prolonged economic downturn in

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the 1970s, the Commission assured that it will not lose sight of the social and human
factors involved, which may justify aid beyond what is required by strictly economic
reasoning (ibid).

The key word in the enforcement of EC competition law throughout the 1970s was
flexibility, which was declared more important than a dogmatic approach (cf.
European Commission, 1977: 9). The Commission steadfastly defined its overarching
maxims with concepts such as equality of opportunity and fairness, notions that reflect the
ordoliberal ideal of complete competition in which market players compete on equal
terms. In the Ninth Annual Report on Competition in 1980, the Commission announced
that it would preserve a situation of equality of opportunity in the internal market by
helping certain industries to adapt to new economic circumstances and by supporting an
industrial policy which promotes the necessary restructuring (ibid, 1980: 10). Moreover,
in line with the full-employment policies and the Keynesian-inspired demand management
at the Member State level, the ideal of equal opportunity was also formulated in terms of a
necessity to take into consideration the legitimate interests of workers, users and
consumers (ibid). The next section illustrates that these broader policy goals were
manifested in a lenient stance towards cooperative intercompany agreements and state aid.

4.6.1 EC Crisis Management: Tolerating Crisis Cartels and State Aid

The enforcement of EC competition laws stood in the light of a broad-based crisis
management. The Commission largely ignored the aid granted by EC Member States to
national champions and other domestic industries, and left Article 87, prohibiting state
aid, unenforced. Next to direct financial aid, state aid practices included subsidised loans,
tax concessions, guaranteed procurement, financial guarantees, and export assistance.
These practices were not only common in dirigist France, but also in more liberal Member
States, such as Germany and the UK (Dinan, 1999: 392; cf. Kahler, 1985). This resulted in
a proliferation of state aid granted to crisis-stricken industrial sectors and companies. In the
Sixth Annual Report on Competition, the Commissions DG IV declared to be firmly in
favour of aid which solves long-term social problems (European Commission, 1977: 10).
At a time of economic recession, it did want to reverse the enforcement of competition
laws on European companies. To rescue declining industries and alleviate employment
problems, the Commission tolerated so-called structural crisis cartels, or emergency

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cartels as they were sometimes also called (ibid, 1981a). Old industries of steel,
shipbuilding, chemistry, and textiles, as well as the sugar industry, gratefully took
advantage of the permissive attitude of the Commission. Rather than outcompeting each
other, competitors could engage in joint ventures and make use of production quotas, in
order to deal with disparities between production capacities and actual demand (i.e. chronic
excess production), as well as with prices that did not cover production costs. Reduced
competition in the short-run would, according to expectations, spur the recovery of the
affected industries, and ultimately benefit the competitiveness of the European economy in
the long run. The Commission argued that the decisions made in this context did not
easily fit into a general pattern, since each case needed to be treated according to its
particular characteristics (ibid, 1972: 25).

The notification and exemption regime provided a convenient and flexible tool to deal with
the pressing problems of the European economy. The Commission qualified a large
number of notified agreements as individual exemptions ruled by Article 81(3), or
permitted them right away. It allowed structural crisis cartels, and agreements designed to
spur innovation, particularly if they concerned R&D support and cooperation or a transfer
of technology. Similarly, also employment considerations were used to justify crisis
cartels. This approach was further reinforced by an ECJ ruling in the case of Metro SBGrossmrkte GmbH & Co. KG v. Commission in 1977. The ECJ ruled that Article 81(3)
exemptions to intercompany agreements could be granted when they had a beneficial
impact on employment, particularly in times of unfavourable market conditions (Monti,
2007: 96). The Commission, however, warned the business community that these
temporary protectionist measures could not be taken as a commitment to similar
protectionist measures in the future (cf. European Commission, 1977). Nonetheless, a
range of these crisis cartels endured until the restructuring initiatives of the mid-1980s, in
which the Commission took the role of assisting companies to undertake restructuring
measures (see the next part of this chapter). In its Twelfth Annual Report in 1982, the
Commission continued to publish informal conditions for the exemption of crisis cartels
under Article 81(3). Particularly companies suffering from structural overcapacity, without
prospect of improvement in the medium-term, and confronted with the risk of social
dislocation, qualified for the establishment of crisis cartels (cf. European Commission,
1982). Only in a few instances did it order the termination of an agreement, and only a few
companies appealed the decision before the court, i.e. the Belgian Wallpaper case (Papier

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Peints) in 1974, the Cement case (VCH) in 1972 and the Belgian Tobacco case
(FEDETAB) in 1978 (see for more on these cases Harding and Joshua: 119-120).

The notification regime also served as an institution to enforce EC competition laws on an

extraterritorial basis and thereby, to control the terms of trade inflows. In its Second
Annual Report of 1972, the Commission announced that, under certain circumstances, it
would apply EC competition laws to companies based in third countries, and more
generally, multinational companies. It declared that all commercial agreements concluded
outside the ECs territorial boundaries, but which had an impact on the common market,
also needed to be notified to the Commission (ibid, 1972: 27). By declaring extraterritorial
transactions subject to the EC notification regime, the Commission gained control over
agreements regarding US and Japanese imports, which posed a competitive threat to many
European industries. Subsequently, the Commission intended to adopt a similar strategy
with regard to concerted practices with the effect of eliminating independent competition
or abuses of dominant positions within the oil industry (ibid, 1973b: 24, 28). As a reaction
to the OPECs rise in oil prices, the Commission issued a press release to open the
necessary investigations into producer companies and dealers in the oil industry (ibid,
1973a). Eventually, the Commissions announcement to tackle oil-producing cartels on the
basis of EC competition laws was never substantiated. It seems that the Commission did
not dare to engage in such high politics.

In addition to the toleration of crisis cartels, the Commission sought to encourage the
competitiveness of European corporations in a more structural way. In a joint conference
on Industry and Society in the EC in Venice in 1972, industry representatives and
Commission officials proposed special measures for high technology industries and
industries facing crisis conditions, which eventually were included in a Memorandum on
Technological and Industry Policy in 1973 (Sauter, 1997: 74). European industry
representatives complained about being trapped in a vicious circle of lagging
competitiveness. The presumed technological challenge of US and Japanese competitors
resulted in ever-shorter product life cycles, and hence, shorter time to regain R&D
expenditures. European corporations faced difficulties in amortising their product
development costs through products sales only in the EC. As the European market was still
rather fragmented and the possibilities for reaping the benefits of economies of scale

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limited, they requested further economic integration. Moreover, expansion into third
country markets increasingly became a prerequisite for economic survival and success.

Whereas Member State governments sustained the export of indigenous producers through
state funded R&D projects, guaranteed procurement, and export subsidies, the
Commissions DG IV took a proactive stance towards joint corporate investments in R&D
instead. It considered strategic alliances in R&D-intensive, high value-added sectors
necessary to pool technological know-how and to avoid duplicating innovative research
(European Commission, 1981a: 13). Thus, as part of a broader neomercantilist strategy, the
stimulation of technological innovation reached a central position on the Commissions
agenda to build up the competitiveness of Eurochampions in the world.

4.6.2 EC Concentration Policy:

Fencing Off European Industries or Protecting Competition?
In the 1970s, the Commission faced the dilemma of preserving the ordoliberal ideal of
greater economic and social justice in the common marketplace, while at the same time
promoting large Eurochampions that were able to compete on a global scale and keep pace
with the technologically more advanced companies of the US and Japan. The renewed
invasion of US capital into the EC, through a series of major merger cases, provided the
Commission with a rationale to push for increased competences in the field of merger
control in the early 1970s. It considered EC merger rules highly necessary to deal
effectively with the dangers arsing from excessive concentration (European Commission,
1974: 28). It concluded that in certain sectors the number of competitors was reduced to as
much as half and that large firms controlled between 80% to 90% of the sales or
production a state of affairs it considered alarming (ibid: 28-32). In contrast to the proconcentration stance of the 1960s, the Commission stated the excessive concentration of
economic, financial and commercial power produces such far-reaching structural changes
that free competition is no longer able to fulfil its role as an effective regulation of
economic activity (Annual Competition Report of 1980: 10). In order to avoid aggravating
the deepening trauma of structural changes of the 1970s, the Commission announced its
constant vigilance over abuses by dominant firms and over mergers (Annual Competition
Report of 1980). The Commission presented the proposal for a pan-European merger law
in October 1972 to the Council (European Commission, 1973b: 11).

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In the absence of proper EC merger laws, the famous Continental Can decision in 1972 is
illustrative of how the Commission applied Article 82 instead. In the first decade of EC
competition law enforcement, Article 82 was deliberately not applied, in order to
strengthen European companies against foreign competitors (see previous part of this
Chapter). The Commissions sudden distrust in bigness, however, was directed foremost
towards non-community companies. In the Continental Can case, the Commission sought
to avoid that a leading US company in the production of metal containers would take over
the Dutch packaging company TDV, an economically weaker European competitor. Prior
to this, Continental Can already acquired the German firm SLW, also a producer of
containers and related products. The Commission banned the planned takeover under
Article 82 and argued that the acquisition constituted an abuse of its already dominant
market position in both the Benelux and in Germany.

The decision by the Commission evoked a series of criticisms by US business

representatives and US political authorities, who considered the case exemplary for fencing
off indigenous companies and oppressing the market access of US companies
(European Commission, 1982: 12). The company Continental Can appealed at the ECJ
against the decision, on the basis that the Commission did not provide sufficient evidence
to prove that the concentration led to an abuse of dominance (Continental Can vs.
Commission). The ECJ agreed with the complaint and ruled against the Commissions
prohibition. Thus, the deal could go through anyhow in 1973. Nonetheless, even though it
did not fully back up the Commission, the ECJ supported the fact that Article 82 could be
used to block mergers and acquisitions (cf. European Commission, 1972). It clarified that
Article 82 was applicable to companies, which already held a dominant market position
and were planning to expand their market shares further through the acquisition of a
competitor. With the ruling in the Continental Can vs. Commission case, the ECJ freed the
path to a de facto merger control law, which allowed the Commission to intervene in
economic concentrations on a post hoc basis. Consequently, the Commission began to
apply Article 82 with new vigour, and the ECJ eventually reconfirmed this ruling, in nine
other cases, in the early 1970s (ibid). In addition to the Continental Can case, other
infringements prosecuted and fined by the Commission on the basis of Article 82 were; the
United Brands Corporation, a US banana exporting company in 1978, and Hoffman-La
Roche in 1979, a Swiss pharmaceutical giant. This was crucial for the legal evolution of
EC competition law. It illustrates how the ECJ endorsed the Commissions drive to expand

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its competences in a climate of political deadlock with a view to further European

integration.

Nonetheless, the Commission considered Article 82 an insufficient device to control

mergers effectively, because it failed to cover all forms of concentration activities leading
to a dominant position. As it could only intervene after the concentration took place, the
Commission continued to push for the introduction of supranational merger rules. It had
already made this proposal in the late 1960s in a Memorandum on the Problems of
Concentration in the Common Market (Slot, 2004: 460). The draft proposal for an EC
Merger Regulation entailed the adoption of an ex ante notification regime similar to
Regulation 17, according to which companies would have to ask the Commissions
permission prior to engaging in a concentration activity. Any concentration involving
companies with a joint aggregate turnover of higher than 2,000 million units of account
and with market shares exceeding 25% should be notified to the Commission in advance
(Goyder, 1998: 382). Similarly to Regulation 17, the Commission suggested introducing
the option of granting exemptions to mergers, which were indispensable to the attainment
of an objective which would give priority treatment in the common interest of the
Community. Thereby, it included the opportunity for a flexible, multi-goal approach in
merger control, similar to the control of cooperative agreements. The Commission, in turn,
would be committed to taking a decision on a case within twelve months (European
Commission, 1974: 16).

The timing of the Commissions expansionist drift, with regard to controlling mergers, was
no coincidence. When the merger law of West Germany, the Fusionsgesetz, had already
passed the preparatory stages it was adopted in 1973 the Commission sought to seize
the opportunity and to reinvigorate the merger discussion at EC level. The Commission
emphasised that a piecemeal emergence of national merger rules was not sufficient. In
particular, after the conclusion of a bilateral free trade agreement of the EC with the
Member governments of the European Free Trade Area (EFTA) in 1972, EC competition
rules underwent a geographical expansion, which strengthened the overall position of the
DG IV as a supranational competition authority. Although the Commission could not
directly prosecute anticompetitive conduct in the EFTA, it participated in the joint
surveillance committee, which provided it with an opportunity to ask the respective
national authority in charge to take action against observed anticompetitive conduct. Prior

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to drafting the proposal for a pan-European merger law, the Commission sought to
generate political support and increase its leverage power vis--vis the Council, by
consulting an impressive range of national and international business organisations, as well
as a few labour and consumer organisations (see for a complete overview
European Commission, 1974: 38).

In a climate of revived protectionist tendencies at Member State level, the Commissions

endeavour to convince the Council to delegate more powers to the Community level
remained unsuccessful. The European business community also remained unconvinced. It
feared that a supranational merger control would run against their concentration interests
and problematise mergers. It considered the turnover and market share thresholds too low
and the envisaged review time of one year far too long. The German business
representatives opposed the idea, because they feared that the German Bundeskartellamt
and the Commission would be double-checking their mergers. The German authorities in
turn opposed the idea of sharing the newly acquired merger controlling powers with the
Commission. Eventually, the German, French, and also British government fiercely
opposed the idea of delegating merger control to the Commission (McGowan and Cini,
1999: 179).

The lack of Council support for more Commission competences fits into the overall
landscape of the integration deadlock of the 1970s and early 1980s. In other words, the
Commission explored the limits of its institutional competences and found them. Even
though the merger wave of the late 1960s and early 1970s did not endure, the Commission
put much effort into keeping the merger regulation proposal on the negotiation table.
Rather than problematising mergers, it started to adopt a more favourable stance towards
mergers again. In its Third Annual Competition Report in 1974, it argued:
[There is a] desire and need of Community firms to adapt constantly to the new scale of
their markets and to improve their competitiveness on the world market. Many mergers, as
a result of the structure of the markets in which they occur, in no way lessen competition
but, on the contrary, can increase it. (European Commission, 1974: 28)

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4.6.3 Addressing Anticompetitive Conduct in Multilateral Fora

During the economic turmoil of the 1970s, greater importance was attached to international
institutions as platforms for orchestrating the global political economy. Already in the
1960s, the Commission had featured a leading role for the EC to hold the reins of world
politics in the context of the GATT negotiations, where it expressed the wish to harmonise
competition rules, and to monitor worldwide anticompetitive conduct (Von der Grben,
1965b: 2). A range of developing countries favoured the inclusion of competition laws into
the GATT trading system to curb the new protectionist wave of industrialised countries
(Kohr, 1996). The accent was foremost on combating restrictive commercial practices of
corporations located in the industrial world, most notably multinational corporations.
However, their efforts remained unsuccessful (see also Chapter 7). Only a resolution was
adopted stipulating that the GATT would serve as an ad hoc forum for contracting parties
to consult on anticompetitive business practices (see GATT BISD 9S/28, 1961 in
European Commission, 1977: 8).

The far-reaching competences allocated to the DG IV provided it with a power structure

that allowed it to promote competition rules and trade liberalisation outside its borders. The
Commission occupied a dominant place in the OECDs Committee on Restrictive Practices
and its various specialised working groups. The DG IV promoted international cooperation
in competition matters, in order to deal with the growing liberalisation of trade and the
difficulties with regard to the activities of major international companies (European
Commission, 1974: 38-39). Consequently, two OECD recommendations were issued on 10
October 1967 and on 3 July 1973, which promoted voluntary frameworks of consultation,
exchange of information and coordination among its members. In June 1976, a Declaration
on International Investment and Multinational Enterprises was adopted, which entailed a
voluntary code of conduct that addressed the responsibility of multinational enterprises to
comply with the competition rules (ibid, 1977: 33). Similarly, DG IV officials also
participated in the expert groups of the United Nations Conference on Trade and
Development (UNCTAD), which were entrusted with the mandate to draw up a set of
multilateral rules for the control of restrictive business practices. The Commission took an
active part in the creation of a New International Economic Order (NIEO). Yet, the views
of the industrialised countries drastically diverged from those of the developing and the
socialist countries. None of the Commissions suggestions made it to a final draft stage
(ibid, 1979: 52-53). The Community representatives were not willing to compromise with

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the agenda of developing countries. Although ultimately a non-legally binding Restrictive

Business Practice Code in 1980 was adopted within the UNCTAD framework (see for
more Ruigrok and Van Tulder, 1995), the well-meant NIEO project remained, to the large
part, unsuccessful. The emphasis on fairness and equity on a global scale was confined to a
political rhetoric of good intentions, which failed to be translated into concrete solutions.

Part III: The Early 1980s A Period of Transition

The late 1970s and the early 1980s formed a period of transition. The Commission
continued to enforce EC competition laws in a protectionist and neomercantilist manner.
However, the advent of neoliberal ideas in Europe echoing what is commonly called the
Reagan Revolution or Reaganomics in the US, and Thatcherism in the UK in 1979 had
important repercussions on competition law enforcement. Voices in favour of free market
mechanisms became louder. The proponents of the neoliberal course sought salvation in
the completion of the common market, which was considered not half as open as that of
the US, and hence a severe handicap for the development of a prospering economic
situation. Deregulation and privatisation became key words. State run sectors and
monopolies were disparaged as incompetent, inefficient, bureaucratic, and highly
overstaffed. The privatisation of public sector enterprises, which had previously been,
excluded from the competitive process, such as energy, transport, telecommunications and
postal services, offered new prospects for corporate expansion in new lucrative sectors.
The caesura in the history of EC competition law enforcement needs to be located in the
structural changes of the political economy at that time. The new direction and convictions
reflect the course promoted by leading corporate interest groups. Large European
companies started to transform into true transnational corporations from the late 1970s and
early 1980s onwards, seeking expansion in new geographic markets. Van Apeldoorn
(2002: 82) discerns, in this regard, a more pronounced distinction between two rival capital
factions in the 1980s, the Globalists and the Europeanists, consisting of exportcompeting companies producing for the world market and import-competing companies
producing primarily for the European market, respectively. Import-competing companies
with a focus on the European market favoured further economic integration, but generally
sought protectionist, neomercantilist measures against outside competition. In contrast,

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large export-orientated corporations were more globally orientated and interested in the
free movement of goods, services, and capital on a global scale. Transnational corporations
with a global focus surfaced as staunch supporters of the completion of the common
market, guaranteeing free market access and free movement of goods, services, capital, and
people. They became active in the promotion of the neoliberal discourse of free markets. A
new tide of protectionism in Europe could trigger similar reactions elsewhere and inhibit
market access for Community products and the purchase of raw materials. This could
negatively affect net industrial exporters and transnationally operating corporations with
extensive intra-firm trade flows.

This part argues that the DG Competition, which by then was still called DG IV,
increasingly embraced the neoliberal tone in the enforcement of EC competition laws in
the 1980s. In the presence of political counterforces, the process of ideological
transformation did not take place overnight and radically break with the enforcement
philosophies of the past two decades. The economic crisis of the 1970s was not yet
overcome. The proponents of a neoliberal course did not drown out the protectionist
corporate interests of the neomercantilists within the Community. Requests for
protectionist measures even underwent an upswing with the rise of M&As and strategic
alliances, enhanced FDI flows, and the presence of ever fiercer competition from Japanese
and corporations from South East Asia. Adherents of neomercantilist strategies sought to
cure the situation in the adoption of investment stimulation measures aimed at fostering the
competitiveness of European companies, a strategy in favour of European regionalism with
a protectionist edge (Ruigrok and Van Tulder, 1995: 128-130). When drawing on the
different phases in the ascendancy of neoliberalism as a hegemonic project by Overbeek
(1999: 248-249), it can be argued that neoliberalism in the early 1980s evolved as a
deconstructive moment, in which neoliberal reasoning gradually made its inroads, and a
significant share of high-level politicians subsequently endorsed the new ideology.
However, the strength of the neoliberal orientation only started to reveal its impact from
the mid-1980s onwards. Therefore, the enforcement of EC competition law in the early
1980s formed part of a transition period.

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4.7 Neoliberalism as a Deconstructive Project in Competition Law Enforcement

The manifestation of neoliberalism as a deconstructive project surfaced in a critique on the
era of embedded liberalism, notably the market-correcting institutions that were created in
the post-war era of European capitalism (Van Apeldoorn, 2002: 68). In retrospect,
neoliberal thinkers in 1970s coined the terms the European Disease and Eurosclerosis.
In addition to referring to the lethargic stupor of European integration in the 1970s, the
terms entailed a fundamental critique on the ideas of the Keynesian-welfare state
institutions, selective market intervention, and a pro-industrial policy, i.e. the cornerstones
of what constituted the embeddedness of corporate liberalism in domestic settings. Herbert
Giersch (1985), a German professor of economics and president of the Mont Plerin
Society (1986-88) brought forth the term Eurosclerosis in 1985.29

In the field of competition policy, the deconstructive moment of neoliberalism as a

hegemonic project paralleled the continuation of much of the crisis management of the
1970s and the neomercantilists strategy of fortifying the competitiveness of European
companies vis--vis outsiders. In other words, the lenient course in favour of restructuring
sick industries through state aid, and the toleration of structural crisis cartels, which
engendered the preservation of both companies and jobs, did not abruptly end, nor did the
ordoliberal rhetoric immediately vanish. As the Dutch Commissioner for Competition,
Frans Andriessen (1981-1985) noted, competition should not be an objective in itself, but
constitute an instrument to create a market structure within which effective competition
can take place (1983b: 5). Elsewhere he confirmed that the relevance of the ordoliberal
goal enshrined in the Treaty, notably the promotion of the harmonious development of
economic activities throughout the community had not lost its relevance (1981a: 5).
Moreover, the temporary moderation of the rigours of the rules was still deemed
inevitable, in particular cases of structural overcapacity such as a prolonged reduction in
capacity utilisation rates, an important decline in production, and prolonged exploitation
losses due to a profound change in patterns of demand (ibid, 1983a: 7). The Commission
framed the overall policy mission in terms of creating an environment within which
European industry can grow and develop and at the same take account of social goals. As
in previous years, it continued its activist policy aimed at strengthening and preserving an
auspicious environment for small and medium-sized enterprises (SMEs). In its Annual
29

To date the Mont Plerin Society is committed to the goal of promoting neoliberal ideas entailing
according to its own saying the redefinition of the functions of the state so as to distinguish more clearly
between the totalitarian and the liberal order (Mont Plerin Society, 2005).

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Report of 1986, the Commission announced the protecion of SMEs against powerful
competitors, including transnational companies by enforcing Article 82 and the banning of
abusive dominant positions. It argued that abusive market power by a few should not
undermine the rights of the many (European Commission, 1987). This policy manifested
itself in the prosecution of the charging of abnormally low prices intended to squeeze out
small competitors and against refusals to supply products essential to the activity of SMEs
(European Commission, 1988: 29). The continuity of competition law enforcement can be
ascribed to the economic recession of the 1970s, which continued into the early 1980s. The
prospects for recovery remained gloomy. According to the Annual Economic Report for
1982 and 1983, national economies were still suffering from heavy public sector debts,
zero-growth rates, overall high interest rates, inflation and mounting rates of
unemployment. In 1982 there were about 11,5 million people unemployed in the EC, about
half of which were young people, an overall increase of 17% compared to 1981
(Andriessen, 1982a: 1).

Nonetheless, a more stringent enforcement philosophy gradually made its inroads. The
Commission announced its intention to act with more firmness, especially in times of
recession when companies in particular were inclined to cartelise (ibid, 1981a: 2). While it
still considered state aid, in certain cases, perfectly legitimate, in others it was compared to
woodworms eating away the carcass of the ship of integration (ibid, 1982b: 6). The
Commission endorsed neoliberal reasoning in a range of restructuring measures, in which
the tolerant approach of the 1970s was increasingly tightened. Industries facing prolonged
economic downturn were despicably called sunset industries or lame ducks. The crisis
cartels and branch-wide agreements that previously were meant to shelter indigenous
companies from foreign competition were increasingly phrased as anomalies and as
examples of a frozen economy (ibid). Rather than crisis cartels, the Commissions DG IV
actively encouraged and monitored restructuring plans. Based on industrial
rationalisation programmes, the Commission sought to ensure that the healing process
was not delayed or obstructed (European Commission, 1981b). In practice, these
programmes often implied the downsizing of employment and the strict prohibition of
price and market sharing agreements.

The new rigours in the enforcement of competition laws were first felt in the ailing
European steel industry. Under the alleged reason of revitalising the industry, the

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Commission demanded a radical restructuring by 1985, which included the termination of

quota levels, but also a limitation on state aid. In the case of the highly indebted steel group
Saarstahl, the Commission rejected Bonns request to permit any further government
grants unless a radical restructuring took place (Merritt, 1982a: 2). With the ongoing
recession, the Commission found itself in an extremely delicate position, but it
nevertheless opened up simultaneous investigative procedures against several cases of
subsidies granted to the private sector (Andriessen, 1982a: 7). It argued that state aid
carried the risk that companies would become dependent on the state, delay the
reallocation of resources, and that unviable firms in business would be maintained to the
detriment of those that are competitive (European Commission, 1982: 10). The new
course of the Commission bore success in terms of notifications of national aid schemes:
there were 45 notifications in 1976, and by 1982 the number had amounted to 257, of
which 133 were of the ailing steel sector alone (ibid, 1983a: 9).

4.8 The Opposition of Neomercantilist Oriented Forces

The stiffened competition promoted by the Commission and its gradual implementation in
the enforcement of competition laws raised opposition by neomercantilist minded business
representatives and political elites from certain Member States that would have preferred
relaxed EC competition rules in times of economic downturn (Andriessen, 1983b: 13).
Competition Commissioner Andriessen described the tensions as following:
You might say that the Treaty of Rome provides the frame for lifting Europe out of the
shallows. But is has proven an extremely difficult task to get obstinate European into the
frame. (Ibid, 1982b: 2)

The French government, in particular, embodied the concerns of neomercantilist minded

corporate interests. The competitiveness of much of European industry considerably fell
behind that of the US and Japan, particularly in the import-competing electronic sectors
and the car industries. Therefore, in a Memorandum to the Council in September 1983, the
French government suggested adopting a European-wide protectionist policy to sustain
Eurochampions in high technology sectors. European companies in this sector faced the
problem that they were too small to match the amount of investment into R&D of their
much larger competitors in the US and Japan. For example, in 1979 the US had six times
more computer terminals than Europe (Ellis, 1983: 5). Similarly to the late 1960s, the
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strong presence of US and Japanese companies evoked the picture of an industrial and
economic infeudation of Europe (Gibb, 1986: 17).

The pressures were successful insofar as the Commission adopted a range of block
exemption regulations to counter the lagging technological competitiveness in the early
1980s. Yet, investments in new technologies and science remained a private affair.
Nonetheless, by means of exemption, the Commission provided for a supportive regulatory
framework for intercompany collaboration. The block exemptions concerned R&D
cooperation agreements, patent licences, as well as an enlargement of the existing block
exemption regulation on specialisation and exclusive distribution agreements. The latter, in
particular, aimed at enabling small and medium-sized companies to achieve economics of
scale, by allowing them to concentrate their production and form joint ventures. The green
card for SMEs to cooperate was extended and the suppleness of the Commission
continued (Andriessen, 1981b: 11). Commissioner Andriessen (1984:11) elucidated at the
Internationalen Kartelkonferenz in Berlin in 1984 that cooperation prevented the
duplication of research and hence the squandering of resources, which could give a
substantial boost to integration in the Community. He further noted that cross-frontier
cooperative schemes bring economies of scale and assure sales in all the countries
concerned, which pulls countries out of the fragmentation of markets (ibid). Business
representatives of import-competing sectors advised the Commission to grasp the nettle
and apply cooperation schemes to genuinely European companies only, those having their
headquarters in European countries and with their profits remaining in Europe, rather than
to transnational corporations from the US trying to convince European governments of
their Europeanness (Butler, 1986: 17). As one representative postulated
The US Government knows which are American companies. We know which are European.
[] (Our companies) have to forget that they are long-standing rivals and remember the
danger of hanging separately if they do not stand together. They have to make deals under
which they produce complementary products and buy them from each other. They have to
form joint venture companies to produce hardware and, indeed, whole IT systems. They
have to find ways of pooling their marketing efforts, either for particular products or by
region. [] Ways of thinking must be changed in the European Commission, in
governments, in boardrooms and in middle-management. (Ibid)

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Nonetheless, the neomercantilist corporate branch striving for protectionist measures

against foreign competition was increasingly losing ground. The GATT Ministerial
Meeting of 1982 placed heavy pressures on governments involved in protectionist
measures and committed Member States to the abolishment of both tariff and non-tariff
barriers. The Commission endorsed the GATT spirit and in particular emphasised that the
free trade agreements concluded between the EC and third countries should not become a
dead letter (Andriessen, 1981a). Free trade should constitute the mainstay of the common
market and the trump card of its economy (European Commission, 1982: 9). In addition,
the French government started to adopt a more neoliberal stance on competition and
tempered its protectionist industrial policy. This was particularly the case after the
conclusion of a range of deals between French nationalised companies and US companies,
which consisted of direct investments, joint ventures, research collaboration in the sectors
of computers, telecommunication, integrated circuits, biotechnology, medical equipment,
and energy (Hayward, 1995: 8).

4.8.1 Protecting the Electronics Industry: Challenging US Giant IBM

Illustrative of the end of protectionism in the field of competition law enforcement is the
accusation by the Commission against the leading US computer giant International
Business Machines (IBM) in 1980, which amounted to the biggest prosecution in the
history of EC competition law enforcement at that time. What initially seemed in line with
a protectionist move by the Commission, however, in the end, dampened the enthusiasm of
those seeking protection. The parallels with the Microsoft case more than 20 years later are
striking (see Chapter 6). According to estimates, IBM covered 60% of the world market in
the production of mainframe computer processors and software programmes. Only the
Japanese manufacturers Fujitsu and Hitachi were able to mount a serious challenge to the
supremacy of IBM. Similar to Microsoft, the Commission based its accusation on Article
82, prohibiting the abuse of dominant market positions. The company refused to disclose
information that would allow smaller competitors to supply products that could be attached
to IBM systems, including European computer suppliers, such as Bull, Remington Rand,
Olivetti, or RCA. Like the Microsoft case, the US DoJs Antitrust Department, under
William Baxter, dropped the case in January 1982 after 13 years legal action. Under the
influence of Chicago School thinking in the Reagan administration (see Chapter 2),
corporate size was no longer considered an issue. Similarly, the fact that IBM also

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concluded strategic alliances with competing companies, such as with the market leaders in
the production of semiconductors and telecommunication equipment suppliers, Intel and
Mittel, did not raise concerns. In the face of Japanese competition, US antitrust authorities
supported their national champion by adopting an utmost lenient stance.

The Commission took a different view to its US counterparts and was willing to assert its
view to enforce antitrust law in a way the US might not (Fikentscher, 2003: 24). IBM
fiercely protested against the allegations and started a massive lobbying campaign in
Brussels. It eventually challenged the Commission's decision at the ECJ in 1981. The
accusation against IBM also raised concerns among US authorities about protectionist
tendencies at the Commission. In response to political pressure from the US, the
Commission eventually suspended its proceedings against IBM, in August 1984 and
comforted US authorities and corporations with the promise that the EC would ensure a
non-discriminatory treatment of all corporations operating inside the common market
(Andriessen, 1981a: 5). In return, the IBM made (minor) concessions in a settlement
agreement and proposed, in good faith, to provide competitors with a technical description
that was sufficient to enable a competent professional skilled in the art to attach a product
of his design to an IBM System/370 product (FT, 1984: 2). Moreover, IBM demonstrated
its willingness to cooperate in Esprit, the programme designed by the EC to boost the
development of the European electronics industry. John Opel, CEO of IBM said about the
settlement: This undertaking satisfies the Commission's desires and puts the matter behind
us, without requiring us to make significant changes in how we do business". (Cheesright
and De Jonquieres, 1984) Thereby, IBM kept the right to safeguard the information about
the inner workings of its machines. Competitors believed, however, that this continued to
enhance the dominance of the IBM's technical standards worldwide (FT, 1984: 2). The
Commission warned the company that it might start up the legal processes at any time
again. In fact, it did so right after the settlement to check whether IBM had withheld the
source code of software packages.

4.8.2 Protecting the European Car Industry

The block exemption regulation on the selective distribution regime in the car industry in
1985 exemplifies that the protectionist and neomercantilist forces in certain industrial
sectors were still going strong in the 1980s. The car manufacturing industry constituted one

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of the best protected sectors in Europe. Member States shielded their national champions
from the logics of open competition. From the 1980s onwards, European producers faced
increased competition from car manufacturers in the US, Japan, and later Korea. In the
battle for supremacy in the Western European car market, they had difficulties in
competing with the much cheaper imports. Member State safeguarded their indigenous car
producers by imposing entry barriers for mostly Japanese importers. Exemplary are the
Italian and French governments, which concluded bilateral agreements with Japan
entailing a restriction on Japanese imports to their domestic car markets of 1% and 3%
respectively (Seidenfuss and Kathawala, 2005). In response to the intense lobbying of
national car producers and Member State governments, the Commission endorsed the view
that the car sector needed special protection. It made use of the legislative powers derived
from Regulation 17 (see Chapter 2), and adopted the Block Exemption Regulation 123/85
in 1985. The Regulation was limited to ten years and exempted exclusive distribution
regimes of European car manufacturers with their car dealers from Article 81(1). Thereby,
the EC level officially formalised national protectionist practices (Akbar, 2003: 4). The
block exemption was established under the pretext of warranting quality services.
However, in essence, car manufacturers could install exclusive and separate dealer
distribution systems in order to reduce the exposure of brand names, and hence (foreign)
competition. Japanese manufacturers such as Nissan and Toyota fiercely opposed the
protectionists and discriminatory block exemption regulation. However, after they invested
in their own exclusive distribution networks in Europe, the companies supported the
continuation of the regulation in 1994 similar to their European producers (see Chapter 5).
Only smaller car manufacturers, such as Honda, Mitsubishi, and Mazda, which lacked a
similar distribution network, opposed its continuation (Ruigrok and Van Tulder, 1995:
278).

Nonetheless, despite the Regulations protectionist character, the Commission used it to

induce a transition towards a more free competition orientated regime. The Regulation
imposed the condition that manufacturers pre-tax car prices were not allowed to differ
more than 12% in the long-term and not more than 18% for periods of less than a year
between the Member States. As the lowest price would become the new benchmark for the
12% and 18% clause, the Commission hoped to stimulate enhanced price competition. This
led to stern protests by European car manufacturers, who argued that losing revenue also
meant losing the financial capacity to invest in R&D, which would have detrimental effects

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on their competitiveness vis--vis Japanese and US manufactures. They started a broad

lobbying campaign to the Member State governments, in particular those of Britain,
Germany, and France, and urged them to put pressure on the Commission. Based on
Regulation 17, the Commission could adopt the regulation without consulting the EP or
national governments (see Chapter 2). Mr. Anthony Fraser, director of the UK Society of
Motor Manufacturers and Traders, nonetheless threatened to challenge the Commission at
the ECJ because it was exceeding its legal powers as it imposed price controls on the ECs
car manufacturing market (in FT, 1983: 1). This did not happen. Despite the conditions in
place, car manufactures never complied with the 12% clause. In a report of the
Commission in January 1991, five car manufactures were identified (i.e. Ford, Honda,
Citroen, Mazda, and Audi), which revealed price differences that exceeded 40% in the time
between January 1988 and January 1991 (FT, 1992e: 3).

To recapitulate, the centralisation of regulation in the car industry to Commission level

implied that the scope for governments to protect their national champions from outside
competition was on the demise.

4.9 The Lobbying of Transnational Elites

The transition phase of EC competition law enforcement of the early 1980s took place
against the backdrop of the hands-off approach of antitrust officials under the Reagan
administration in the US (cf. Motta, 2004). In the late 1970s, US industry blamed the
antitrust policy for the economic downturn in the US. Extensive business lobbying by
corporate elite groups brought representatives of the Chicago School into the Federal
Antitrust agencies and courts (see Chapter 2). Their seizure of power implied that the focus
of antitrust enforcement would trim down narrow economic efficiency problems (Hwang,
2004: 116). This resulted in a period of antitrust retrenchment at US Federal level, relaxed
merger controls, and an overall diminished scrutiny of antitrust analysis. This shift was
accompanied by a significant reduction of staff and resources in the 1980s, especially at
the level of the US Department of Justice (DoJ) (Litan and Shapiro, 2001: 20).

The Commission kept a close eye on the US competition administration, but still clearly
distanced itself from the US laissez-faire approach in antitrust matters. Compared to the
US, the Commission adopted a more activist approach. Consequently, business

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representatives started to complain on a broad scale about the capricious administration

of EC competition policy (FT, 1982: 14). In addition, US investors were increasingly
worried as they were confronted with a more stringent regime in Europe than they were
used to from the Department of Justice back home (Merritt, 1982b: 13). US business
associations, such as AmCham, the American Chamber of Commerce, which had been
located in Brussels since 1948, established a special EC Committee in 1977. It soon
evolved as the most influential lobbying association that sought to influence EC policies
towards transnational organisations (Green-Cowles, 1994: 298-300; Peterson et al., 1995;
Wilks and McGowan, 1996: 242). AmCham benefited from the fact that most lobbying
activities of European industries had long been tied to the Member States only. In 1982, it
set up a subcommittee on competition policy to systematically monitor and influence the
development in this field (Green-Cowles, 1994: 298-300). As the voice of US corporate
giants, it very much welcomed European integration as an effective lobbying platform.

With the enhanced presence of true European transnational companies from the 1970s
onwards, the European Round Table of Industrialists (ERT) appeared on the political stage
of the EC. Leading CEOs of transnational corporations, Wisse Dekker of Philips, Pehr
Gyllenhammer of Volvo, and Umberto Agnelli of Fiat joined forces with another forty
CEOs of leading transnational corporations, the so-called captains of European industry,
and launched the ERT in 1983. The ERT became one of the major driving forces of the
institutionalisation of neoliberal policies within the EC. The emergence of the ERT
reflected the rise of transnational corporations in developed countries that started in the
1960s. The number of TNCs increased from 7,000 at the end of the 1960s to 40,000 at the
end of the 1990s (Djelic and Kleiner, 2006: 293). Sales of foreign affiliates increased from
US $ 3 trillion in 1980s to US $ 14 trillion today, exceeding the level of world trade (ibid).
As a transnational elite forum of mostly European transnational corporations, the ERT held
privileged access points to the Commission, in particular to the DGs for trade, internal
market, and competition. The high-level elite character of the ERT seemed sufficient to
establish a dialogue with the Commission and national politicians and to set the agenda for
future economic integration in Europe (Van Apeldoorn, 2002). As Wilks and McGowan
(1996: 242) sketched, Fiat wields more influence than many Italian ministries, Philips
writes the briefs with which Dutch officials negotiate, and no Commission official will
refuse to see the representatives of Daimler Benz. In fact, as a member of the ERT

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reported, the Commission was extremely open to the business community, which implied
that whenever necessary, businessmen had access to Commissioners (in CEO, 2000).
Initially, the ERT did not advocate a radical neoliberal laissez-faire stance. In the mid1980s, the ERT directed the bulk of its attention towards formulating policy solutions that
bolster the competitiveness of European companies. According to Van Apeldoorn (2002),
import-competing companies with a focus on the European market dominated the ERT,
which favoured a Europrotectionist stance: a borderless, integrated common market that
served as a homebase to reach the scale necessary to resist the pressures from nonEuropean competitors, mostly from the US and Japan (ERT, 1983). The concern that
international competitors were developing a lead over Europe in certain new technologies
stood central (ibid). In 1984, the ERT set up Euroventures, a pan-European venture capital
organisation largely funded by the ERT member companies, which had the purpose of
stimulating Europes position as an independent source of innovation in a world
dominated by the US and Japan (Batchelor, 1988: 9). The target groups for the corporate
venture were small and medium-sized corporations. The Euroventures project generally
ended with ERT companies taking over smaller companies in order to control innovative
ideas and products, which they lacked the time to develop themselves (ibid). The ERT
gradually started to promote more globalist views in the late 1980s. In search of ever-larger
and ever-freer markets on a worldwide scale, the export-orientated corporations of the ERT
mostly, resolutely required to speed up neoliberal reforms and to create an uttermost
business-friendly climate unhindered by public interferences and regulatory barriers (see
Chapter 5). For this purpose, the ERT closely cooperated with other corporate lobby
groups, such as AmCham and UNICE. They exchanged a lot of information, had joint
meetings, and even published joint papers in order to strategically reinforce and
supplement each others' positions (in CEO, 1999a). As a general strategy, the
collaboration was kept rather non-transparent, as it was more effective not to say
everything together, but to have different people telling the institutions more or less the
same thing (ibid).

The ERT took a leading role in advocating a new course in the enforcement of EC
competition laws from very early on. It established its own competition division, the
working group on competition policy, which over the years regularly responded to
Commission proposals, Green Papers, as well as initiating new policy proposals in its

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position papers. At the European Management Forum Symposium at Davos in 1983, Wisse
Dekker, later chairman of the ERT (from 1988-1992), suggested the fundamental rewriting
of the ECs competition rules (Andriessen, 1983a: 2). The Commission should reconsider
the basis upon which it took decisions and to relax the stringency of competition rules
(ibid). The quest for a relaxation of stringency concerned only interpretations with regard
to the Commissions interpretation of dominant positions and vertical agreements, i.e.
issues related to corporate size and market shares. The ERT clearly favoured the removal
of anticompetitive practices, such as price fixing and market allocation cartels as well as
state aid, to certain industries, in other words, all practices that led to fragmented markets
and that directly inhibited their market access. Moreover, the free marketers highlighted
the link between competition rules and international trading relations. They urged the
Commission to seek greater consistency in the application of competition laws in order to
facilitate the emergence of transnational industrial structures that allow them to compete
on a world wide scale (ERT, 1983).

This early attempt by the ERT to influence the future course of competition laws was
successful insofar that the Commissions DG IV introduced a new post, called conseillerauditeur, which would make sure that the Commission heard a company's defence. The
post was entrusted with the task to guarantee fairness and balance in the investigative
process of anticompetitive conduct and to directly advise the staff on the restrictive
practices and abuse of dominant market positions. Thereby, business representatives were
provided with an avenue to express their interests. Roland Mussard was appointed and
thereby, for the first time an economist entered the DG IVs bastion of legal staff. In an
interview, former Competition Commissioner Andriessen validated this move by arguing
that the previous administrations had operated in an ivory tower without understanding the
needs of business (Andriessen, 2006). To remedy the situation, Andriessen cooperated
intensively with business associations, such as UNICE and the EVV, as well as with the
legal community.30 Concomitantly, new guidelines were introduced for making the
enforcement of the rules more predictable for corporations.

In conclusion, in the early 1980s, the room for protectionist measures subsequently
narrowed, marking the end of an era characterised by an easygoing attitude towards
30

The speeches held by Commission officials at antitrust law conferences provide evidence. For example the
conference of the American Bar Association on 6 November in 1981, the International Antitrust Law
Conference in Oxford 16 September in 1983, and the Conference of the International Bar Association on 27
January in Brussels.

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cooperative intercompany agreements. Whereas previously EC competition law

enforcement was justified as an instrument to foster social cohesion and regional
development, new remedies, such as the improvement of industrial efficiency,
competitiveness and overall improved economic performance entered the vocabulary of
the Commissions DG IV (European Commission, 1987:13). As Chapter 5 will
demonstrate, this course was vigorously followed after the adoption of the Single European
Act (SEA) in the second half of the 1980s.

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Chapter 5

The Ascendancy of Neoliberalism: EC Competition Law Enforcement

from the SEA to the End of the Century
Europe will feel the squeeze if it lags behind in making itself a truly competitive place to do
business. [] Europe will increasingly be in competition with developing countries which
can offer attractive alternative bases for business [...] To be competitive in this shrinking
world, Europe has to be flexible, drive out unnecessary costs, and be open in its trading
relationships.
Keith Chapple, AmCham Chairman and Marketing Director of Intel (1998)

Introduction
From the mid-1980s onwards, the ECs project of creating an ever-closer Union
consecrated by the Single European Act (SEA) took shape in an ever more self-confident
and more proactive manner. The neoliberal tenet promoted in the early 1980s, as a counter
project to embedded liberalism and to neomercantilist, protectionist ideas, increasingly
gained the discursive upper hand. Neoliberalism became the general articulating ideology
involving a wide-ranging array of concrete policy positions, which, in essence, promoted
the superiority of free market forces and competition-driven mechanisms above stateregulated social and economic organisation. Academia echoed the prevailing neoliberal
tenor. Academic pundits like Francis Fukuyama (1992) proclaimed The End of History, in
which the victory of liberal democracy and neoliberal economic principles were praised as
constituting the end point of mankinds ideological evolution and the final form of
human government (1992: xiii).31 In Europe, the deregulation of the market and the
removal of 300 non-tariff trade barriers (NTBs) were the central mechanisms put in place
to achieve the single market goal. Often, deregulation took shape as re-regulation at the
supranational level, as freer markets tend to require more rules (cf. Vogel, 1996). By
abolishing domestic market barriers, the SEA embodied a course of negative integration,
31

This triggered a range of academic bestsellers. Samuel P. Huntington announced that primary conflicts will
take place between civilisations rather than political ideologies, a statement which he further worked out in
his book The Clash of Civilizations and the Remaking of World Order (1996). In his view in the post-Cold
War world, the most important distinctions among peoples are not ideological, political, or economic, but
cultural (1996: 21). In Jihad vs. McWorld (1992), Benjamin R. Barber took a similar stance by prophesising
that despite the thwarting impact of Jihad symbolising Islamic and tribal fundamentalism, Western
democracy and liberal market capitalism will eventually endure as the prevailing forms of societal
organisation.

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rather than positive integration in the form of a comprehensive formulation of marketcreating policies a trend had already started with the famous ruling of the ECJ in the
Cassis de Dijon case in 1979. The constructive moment of neoliberalism found its
expression in the accomplishment of the Maastricht Treaty of 1991 establishing the
European Union (EU). The enshrinement of the four freedoms of movement transformed
the EU in a businesspersons Europe. Neoliberal ideas served as the predominant
ideological framework, which led to the Economic and Monetary Union (EMU) decision
for a common currency, giving primacy to the economic doctrine of monetarism. The
European System of Central Banks (ESCB) pushed national central banking towards the
maintenance of price stability. The establishment of the European Central Bank (ECB) in
1998, the ESCBs core institution, enshrined the supremacy of monetarism in the form of
institutional independence, which reached an extent unparalleled to that of any other
central bank. The Convergence Criteria of the Maastricht Treaty put a tight straitjacket on
Member States fiscal policies, which rendered Keynesian-orientated macroeconomic
steering of aggregate demand and full employment a precarious endeavour.

One of the key agenda setters for the SEA was the corporate elite organised in the
European Round Table of Industrialists (ERT). In a series of reports, reform proposals,
position papers, and newspaper interviews, it voiced its discontent with EC institutions and
their failure to keep pace with the liberalisation which has transformed the global
economy over the past 10 years (Maucher in: FT, 1996f: 16). The Commission was utterly
receptive to the ERTs initiatives. Boosted by deepening integration and confident in
making use of its powers, the Commission surfaced as a major protagonist in orchestrating
the neoliberal organisation of the common market. The salience of the Commission as a
pivotal political actor grew with the increase of its workload. As the guardian of the
treaties, it kept close track of the progress of the single market project and did not shy
away from reproaching national governments for their lax implementation of EU rules. It
proclaimed that the common market should become synonymous with rationalised
production and stronger competition (European Commission, 1988: 14).

The political momentum of the SEA, and the creation of the EU, spurred the salience of
competition law enforcement as a mechanism to dismantling intra-European market
barriers. As a commentator remarked competition policy is an idea whose time has come
(Jenny, 1998: 8). Neoliberal reasoning expanded in EC competition law enforcement. The

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subsequent appointment of two Anglo-Saxon neoliberal hardliners, Commissioner Peter

Sutherland (1985-1989) and Sir Leon Brittan (1989-1993), changed the course of
competition law enforcement. The broader macroeconomic welfare vision of EC
competition law enforcement, which had survived until the end of the 1970s and early
1980s, gave way to enforcement objectives defined in terms of rigorous competition and
more market-based economic considerations. Corresponding with the interests of the
transnational business elite, the DG IV was committed to the view that fierce competition
constitutes a catalysing force for the allocation of production factors in the most efficient
and profitable way, and therefore, for increased social wealth. This raised considerable
controversies with other DGs, which were more attached to neomercantilist and ordoliberal
views on competition policy.

This chapter analyses in two parts the enforcement of competition law in the ascendancy of
neoliberal ideas. It identifies and explains the political motives of the driving interest
constellation that supported a neoliberal approach in competition control and traces the
political struggle with opposing forces. The first part addresses developments after the
SEA in 1985, and the second part after the Maastricht Treaty in 1993.

Part I: From 1985 Onwards Neoliberal Wind in the Sails of European Integration
Under Jacques Delors, president of the Commission twice in the years 1985-1988 and
1989-1995, the idea of an ever closer union received new impetus. With the
Commissions White Paper to the European Council on Completion of the Internal Market
of 14 June 1985, European integration was put back on track. It declared the ambitious
goal of finalising the single market by 1992. The subsequent adoption of the Single
European Act (SEA) in 1986 renewed constitutional status to the economic foundation of
the Rome Treaty. Whereas the SEA was biased towards an overall trend of less state at all
levels (Van Apeldoorn, 2002: 81), rather than a laissez-faire attitude towards the freemarket mechanisms, the Commission adopted an activist, and interventionist role in the
field of competition policy ambitiously fighting market-distorting behaviour, both in the
private and public realm. Neoliberal in nature, competition policy was subordinated to the
sole purpose of re-establishing competition as a major regulatory instrument to warrant a
genuinely free-market economy. The incumbency of two committed free-marketeers from

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the Anglo-Saxon Member States, Ireland and the UK in the DG IV, Peter Sutherland
(1984-1989) and Sir Leon Brittan (1989-1992), was crucial in this regard. Margaret
Thatcher, who was keen to influence the allocation of British Commissioners to portfolios
closest to her heart, sent off her cabinet minister Sir Leon Brittan, who was located at the
neoliberal wing of the Conservative Party. Under the sheer evangelism of Sutherland and
Brittan (Wilks and McGowan, 1996: 164), the Commission was self-assured in making use
of its powers. Regulation 17 was applied to its full potential against agreements that
hampered European integration. Under the new Anglo-Saxon Commissioners, the DG IV
engaged in the fierce prosecution of cartels. The previously dormant prohibition of state
aid and the prohibition of the abuse of a dominant position were implemented with
enhanced vigour. Similarly, for the first time, the Commission made use of the possibility
to issue directions demanding the privatisation of national monopolies. Moreover, with the
adoption of the Merger Regulation in 1989, the Commission acquired a new instrument to
intervene in the common market structure. Overall, the Commissions activism led to more
than 8,000 decisions a year in the early 1990s (FT, 1992f: 15).

5.1. The New Neoliberal Vigour in Competition Matters:

Fighting State Aid and Busting Cartels
The embodiment of neoliberal ideas in the European Commission was manifested in the
appointment of strong, neoliberal orientated EC Competition Commissioners. In the
history of the DG IV, the Irishmen Peter Sutherland, a lawyer by origin, will probably be
remembered as the most forceful and most controversial Competition Commissioner
ever.32 Young and charismatic, he devoted his tenure (1985-1989) to challenging national
governments before the ECJ for acts of state aid granted to national industries. Whereas the
Commission in previous decades merely interfered with private market actors, it started to
challenge the industrial policies of Member State governments. In the mid-1980s, direct
and indirect state aid was estimated to cover 3% of the ECs total GDP (McGowan, 1996).
Member States generally granted state aid to stimulate the competitive advantage of socalled national champions, or to rescue private and public enterprises in economically
difficult times, such as industries in the field of textiles, steel, and man-made fibres, which
faced fierce outside competition (European Commission, 1987: 17-18). State aid could
32

Anecdotal evidence suggests that his fellow Commissioners ascribed Sutherlands pugnacious negotiation
style to the fact that he was a committed rugby player who had broken his nose several times. His tactics
were similar to running a rugby game: opening the game aggressively to shock and exhaust opponents in
order to tie them in a more strategic approach later (FT, Dawkins, 1987a: 18).

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take the form of straightforward grants and tax reductions, soft loans, equity participations
or public procurement guarantees.

Under Competition Commissioner Sutherland, the toleration of state aid was declared
incompatible with the single market and perceived as a Member State trade barrier that
distorted competition more than before and ran counter to the objectives for 1992 (ibid,
1988: 15). By specifying the conditions for state aid, the Commission narrowed the leeway
for public market interventions, and thereby acquired an enhanced grip on the course of the
Member States national industrial policies. The Commissions shift from a permissive to a
prohibitive stance did not comprise state aid in all industries equally. For example, in the
shipbuilding industry, state aid schemes were developed that would eventually phase out
government subsidies in the long run. As the industry faced fierce competition from
cheaper imports from Japan and South Korea, whose governments also subsidised their
shipyards, the restructuring of the sector was made conditional on the adoption of a fairer
pricing policy of Japan and Korea (FT, 1989b). The Commission thereby delayed the
reduction and eventual elimination of state aid in the shipbuilding sector until other
countries stopped subsidising the sector. Whereas the shipbuilding sector was spared from
having to compete more vigorously, the aviation sector underwent a stricter approach. The
Commission scrutinised the bilateral cooperation agreements between different airline
companies and in 1986 and 1987 charged as many as thirteen airlines of anticompetitive
conduct, a measure that indirectly also addressed government subsidy of national airlines
(Dimitrakopoulos, 2004: 114).

What started as a case-by-case approach developed into more detailed Commission

inventories on the varieties of Member State state aid practices. Italy, Greece, and Ireland
were marked as the bad boys on almost all fronts. Italy, in particular, exhibited a level of
state aid about five times as high as France, the UK, or Germany, and under circumstances
the Commission considered unacceptable (FT, 1989a). In certain cases, the level of Italys
state aid outweighed that of direct taxes and in some extreme cases, the volume of state aid
was even bigger than the entire budget deficit (ibid). In the UK, Prime Minister Thatcher
welcomed the Commissions rigorous course of busting state aid: state aid to UK
manufacturing companies dropped by over a third in the five years from 1981 to 1986
(ibid). As the overall prospect of receiving permission for state aid from the Commission
was increasingly limited, the number of government notifications concerning state aid

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steadily declined after it had reached a peak in 1982 (European Commission, 1987: 17-18).
When Commissioner Sir Leon Brittan, who later became Lord Brittan of Spennithorne,
succeeded Commissioner Sutherland, the vigorous prosecution of state aid continued with
even more scrutiny (cf. Smith, 1998; Cini, 2001). Similarly to Sutherland, Brittan came
from a Member State (the UK), which had already privatised national monopolies in the
early 1980s. Under his tenure, the French and British car manufacturers Renault and Rover
even had to pay back their national subsidies to their governments.

In addition to state aid, the Commission also started to tackle state monopolies under
Article 82 (TEC) prohibiting the abuse of market dominance. The DG IV endorsed
directives under Article 86(3) (TEC), a hitherto virtually unused law, which allowed the
Commission to issue directives in the field of public enterprises and state monopolies
without the approval of the Council of Ministers. By means of so-called privatisation
directives in the utility sectors, such as telecommunication networks, the aviation sector,
rail transport, postal services, electricity, natural gas and water, the Commission entered a
field, which used to be the prerequisite of the Member States (Pollack, 1998: 230-1;
Nugent et al., 2001: 251). Commissioner Sutherland fully realised that this was as close as
you can get to touching the nerve of national sovereignty (FT, 1987a: 18). The
Commission defended the view that state monopolies, similar to state aid, rendered whole
industrial sectors inefficient (ibid). By the application of Article 90, the Commission
steadfastly opened up previously closed sectors to competition. In order to sell the new
strategy to the Member States and their constituencies, the Commission published
estimates on the link between privatisation, generally referred to as liberalisation, and the
creation of new jobs. In the telecommunication sector alone, up to 500,000 new jobs were
expected by 2000, rising to 1.3 million by 2005 (Van Miert, 1998c: 4). However, while the
privatisation of the telecommunication sector proceeded rapidly, in sectors that were more
sensitive, such as electricity, the Commission was less successful. Here, enduring Member
State opposition slowed down the privatisation efforts.

Similarly, the prosecution of cartels and other anticompetitive behaviour led to a

stringency level unprecedented in EC competition law enforcement records. In 1987, on its
own initiative, the Commission started up cartel investigations in 42 cases, which
subsequently amounted to a total of 166 pending cases (European Commission, 1988: 5556). In 334 other cases, a settlement was agreed between the companies involved without a

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formal decision (European Commission, 1987: 15). The fines imposed on those breaching
EC competition laws reached previously unparalleled levels. For example, a price-fixing
and market-sharing cartel involving 15 chemical companies was fined 60 million ecu in
1986 (ibid). Moreover, the era of structural crisis cartels was over. Exemptions to
commercial intercompany agreements were only given if there was strong evidence that
the agreement furthered technical progress and benefited economic integration across
borders. This implied that exemptions were confined to intercompany cooperation in the
field of R&D, the transfer of technologies, and innovation. Similarly, franchising
agreements received the Commissions straightforward permission, as they were
considered market making by nature, rather than market distorting. In particular,
distribution networks were considered of great importance for the further integration of the
common market (ibid). In 1983, the Commission permitted more than 83,000 cross-border
franchising agreements (cf. European Commission, 1988). In order to exclude franchising
contracts categorically from the obligation of notification, a block exemption regulation
was adopted in 1988, blacklisting and whitelisting certain categories of franchising (ibid).
The Commission applied a comparable rationale in the block exemption regulation with
regard to joint ventures between companies that control less than 25% of a product market.
Thereby, smaller competitors would be able to grow bigger. The Commission wanted to
encourage cross-border joint ventures (The Economist, 1987: 65). This policy was
exemplified in a joint manufacturing company set up by AEI and Reyroll Parson, which,
despite its monopolistic position, received exemption in 1988, based on the Commissions
arguments that its product innovations would benefit consumers (Carchedi, 2001: 128).

5.2 Centralising Merger Control:

The Adoption of the Pan-European Merger Regulation
One of the greatest achievements under Sutherlands leadership of the Commission was his
contribution to the introduction of the Merger Regulation, which could subsequently be
adopted under his successor, Brittan. After 16 years of long and arduous negotiations and a
series of unsuccessful attempts dating back to 1973, 1982, 1984, and 1986, the
Commission acquired the vigorous means to intervene in the corporate structure of the
internal market. The adoption of the Merger Regulation significantly strengthened the
authority of the Commissions antitrust division in terms of both visibility and prestige.
Under Article 82, the Commissions powers were restricted to dealing with monopolistic

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situations only after they were created. With pan-European merger control, it could now
intervene beforehand to prevent companies from building up dominant position by means
of mergers.

Shortly after the adoption of the SEA, cross-border mergers with a Community-dimension
became more frequent and geographically more extensive, involving heavy stock market
activity. Viewed over time there were: 115 European cross-border mergers in 1982-83, 208
in 1984-85, 498 in 1988-89, and 622 in 1989-90 (Tsoukalis, 1993: 103). In West Germany
alone, the number of mergers amounted to 802 in 1986. Although most of the mergers
notified at the Bundeskartellamt in 1985 and 1986 concerned acquisitions of small and
medium-sized enterprises, the biggest merger ever in the German history so far occurred in
this period, i.e. the merger between Daimler-Benz and AEG (FT, Hermann, 1987: 8).
Enhanced economic concentration and a temporary decline in US economic power, partly
due to the stock market collapse in 1987, brought a comparative advantage to European
companies vis--vis their US competitors (Freyer, 2006: 290).

The Commission took the enhanced merger activity and the adoption of the SEA as an
occasion to relaunch the merger control regulation once more. In 1988, Peter Sutherland
revised the much-cherished proposal of 1973 into a fully-fledged Merger Control
Regulation. The draft proposal would have transferred exclusive competences to the
Commission to control all mergers above a dual turnover threshold: 1) the combined
annual turnover of the two companies must exceed ecu 1 billion; 2) the turnover of the
smaller of the two companies must exceed ecu 50 million. Only concentrations with more
than 75% of their combined sales in a single member state would be excluded from the
Commission power and fall under the control of the national competition authority.
Moreover, similarly to Regulation 17, it included a notification regime for mergers. After
reviewing the notification, the Commission could accept the merger, prohibit it, or impose
conditions, such as the divestiture of specific assets. Similarly to the previous attempts at a
pan-European merger control, Sutherlands proposal also faced considerable opposition
from both the business community and the Member State governments. The solid coalition
between the corporate interests represented in the ERT, UNICE and the Commission
explains why the Council adopted the Merger Regulation No. 4064/89 on 21 December
1989. Competition Commissioner Brittan celebrated the occasion as 'a historic
breakthrough in the creation of a single market' (FT, 1989c).

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As the adoption of the Regulation required unanimity by the Council, each Member State
could insist on its own amendments. Commissioner Sutherland warned the Council that if
it did not come up with adequate agreement by the autumn, the Commission would
simply start to review mergers under existing competition law (Dawkins, 1987b: 2). To
demonstrate the seriousness of his warning, the Commission started to investigate the
planned merger between Fiat and Alfa Romeo, and applied Article 81 to the Philip Morris
case (ibid). The appeal by Philip Morris at the ECJ became an important landmark case. In
1987, the ECJ ruled that Article 81, prohibiting cartels and other anticompetitive business
practices, could also apply to agreements between two or more companies that allowed
one of the companies to obtain legal or de facto control over the other. With this proactive
ruling, the ECJ provided the Commission with a backdoor route to deal with mergers
(Pollack, 1998: 233-234). The Commission started to apply Article 81 to a range of high
profile mergers such as the takeover of British Caledonian by British Airways and banned
the takeover of Irish Distillers by GC and C Brands (Gillingham, 2003: 251). This move
caused a climate of legal uncertainty for companies with intentions to merge and
companies voluntarily started to notify their planned mergers to the Commission.

The growing jurisprudence eventually motivated the European business community to

support the adoption of a supranational merger regulation. Initially, European business
representatives feared that the new merger regulation would constrain their freedom to
expand, in a time when US companies were seeking ever-larger mergers across the
Atlantic (FT, Dawkins, 1987b: 2). Against the backdrop of the Reagan administration,
where the Federal antitrust authorities no longer prohibited mergers, European-based
business feared that the EC would move in the opposite direction and constrain the power
of large corporations. However, whereas Commissioner Andriessen pushed for a merger
regulation in the 1980s in order to prosecute concentrations with a detrimental effect on
competition (Andriessen, 1983a: 13), Commissioner Sutherland assured the business
community that the introduction of a Community-wide merger control would not be
applied to inhibit economic concentration (European Commission, 1987). Sutherland used
the single market project as a proxy to gain support for the long-delayed pan-European
merger laws and argued: Those who favour the completion of the internal market must
logically favour a Community-wide regime. (FT, Cheesright, 1985: 3) Moreover, to take
away the biggest concern of the business community, he assured: Were not taking the
line that bringing the big together is bad." (ibid)

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Both the ERT and UNICE were closely involved in the drafting of a new version of the
regulation. The ERT started to press for the creation of a level-playing field that
committed companies to one merger regime only, a metaphor borrowed from the language
of team sports, which entered the Eurojargon in the late 1980s. It became synonymous with
the creation of free play for market forces unhindered by public authorities. This resulted
in the inclusion of a one-stop-shop rule for mergers, implying that once the Commission
opens up a case, no other Member State authority could intervene. Moreover, it implied
that the companies involved did not have to notify to any of the EC or EEA jurisdictions
any more. The one-stop-shop rule created the desired legal certainty, and henceforth, a
significant reduction in the negative externalities that came forth from the multijurisdictional overlap that emerges with merger notifications to five or six different
competition authorities of EC Member States. In a declaration, UNICE further emphasised
that merger control should be exercised on the basis of pre-defined, objective, economic
and legal criteria that genuinely facilitate cross-border mergers within the common market
(European Commission, 1988: 25). In response to business concerns, a tight timetable was
imposed on the Commission. The investigation phase should take no longer than one
month, after which it could ban or clear a merger (phase one), or then decide to assess the
situation with greater scrutiny for another four months, after which time it had to come up
with a final verdict (phase two). Compared to the 1973 proposal, where the Commission
envisaged an investigation time of a year, the new Regulation catered to the business
community with wished-for speedy procedures.

In order to generate the necessary leverage power, the Commission also sought intensive
contacts with the national business associations to assure their support (European
Commission, 1988: 26). It contacted the Conseil National du Patronat Franais (CNPF),
the representatives of the West Germany industry, the Bundesverband der Industrie (BDI)
and the Confederation of British Industry (CBI) (ibid). In addition, the Commission asked
the legal community to review and comment on the draft proposal. Most notably, the
involvement of the Consultative Committee of the Bars and Law Societies (CCBE) was
crucial in the preparatory phase (ibid). Of the 120 responses to the Commissions Green
Paper that were made public on its website, the legal community was far more active in
submitting its opinion than individual companies and business associations. When the
Council negotiations started, European industry representatives started to feel bypassed
and feared that the Ministers were moving the proposal into a direction that it would not

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agree with. Eventually, the national and transnational business organisations lobbied
intensively, at national level, in favour of the introduction of pan-European merger rules
(Pollack, 1998: 232). For example, the CBI feared that the Council would eventually settle
on a watery text, which failed to include the one-stop shop for companies contemplating
significant cross-border acquisitions or mergers. It urged the Member Governments to stick
to the Commissions original proposal (Directorate General in the CBI in: FT, 1989e).
German business associations also started a lobbying campaign, at government level, in
favour of the new regulation and the one-stop-shop principle, as they could thereby escape
the vigilance of the Bundeskartellamt. More generally, the pro-free market Financial Times
strongly favoured the introduction of the Merger Regulation. The positions of the FT and
Sir Leon Brittan hardly differed: this can be ascribed to the fact that Sir Leons influential
brother, Sir Samuel, worked as an economics commentator at this influential newspaper
(Gillingham, 2003: 252).33

In the end, both the Commission and the business community had to make concessions.
The draft regulation went through several changes in order to accommodate the 12
Member States. The German and British governments, in particular, both of countries with
established antitrust authorities, consistently opposed the expansion of the Commissions
powers. In contrast, the Belgium government, which enjoyed much less power to control
mergers, strongly favoured the Commission having a larger say in the merger area. The
turnover thresholds that required the Commissions involvement caused a major point of
disagreement. The Council adopted the regulation only after these thresholds were raised
considerably. Yet opinions diverged extensively. While the UK and Germany wanted to
raise the turnover threshold to ten billion ecu, Belgium favoured a threshold less than two
billion ecu (Kellaway, 1989). The final Merger Regulation stipulated that the Commission
had exclusive competence over deals involving companies with a combined worldwide
turnover of what today is equivalent to 5 billion, or then each with more than 250
million in sales in Europe, unless they each realised more than two thirds of their European
turnover in one and the same country (Article 1). The Member States would handle all
mergers below this turnover threshold. In an interview with the Financial Times, Wolfgang
Kartte, the president of the Bundeskartellamt and adherent of ordoliberal ideas, explained
that the German government only eventually agreed with the regulation because it was
The Financial Times celebrated Sutherlands and Brittans success in transforming competition policy into
a positive force for creating and policing the emerging single market and portrayed the previous DG IV as
dry legal theory not grounded in market realities (FT, 1992d: 22).

33

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convinced that the number of cases for the EC Commission would be kept within
reasonable limits. Yet, the Bundeskartellamt was overtly concerned that the Commission
would gain too much power in the merger field. However, it thought it unrealistic that the
Commission would become a leading competition authority in merger control, due to the
constraints of personnel at the Commissions DG IV. At that time, the Bundeskartellamt
employed 230 people, which is about twice as many as the DG IV (FT, Fisher, 1989: 3).
Furthermore, in the perception of ordoliberals at the German Bundeskartellamt, the DG IV
suffered, in critical cases, from the high politicisation of merger control and lacked
political independence. Whether or not a merger was considered to lead to a dominant
market position was not decided by the DG IV, but by the College of Commissioners, and
all 17 Commissioners could exert political influence in their vote (Kartte, 1990 in: Wilks
and McGowan: 265). Due to German intervention, a so-called German clause came to be
included in Article 9 of the Regulation, which provided national competition authorities
with the right to ask permission to intervene in a Community-level merger that fell under
the exclusive competences of the Commission. The German authorities reminded the
Commission of the principle of subsidiarity to guide the competence allocation (Wilks and
McGowan, 1995: 266). Although the word subsidiarity was not mentioned, the German
delegates succeeded to include their postulation. In hindsight, the Commission was
reluctant to give away its newly acquired powers and rejected four of the first five requests
of the Bundeskartellamt right away, i.e. in the merger of Varta-Bosch, Siemens-Phillips,
Alcatel-AEG, and Mannesmann-Hoesch (ibid), which it sought to block, although without
success.

The Member States were split into two camps in the discussion centred on the inclusion of
strict competition criteria for the assessment versus industrial and social concerns. While
the British and the German government favoured strictly competition-oriented criteria in
the assessment of mergers, the French urged the inclusion of social and industrial policies.
The final version resembled more the British and German position, which laid emphasis on
the strict application of competition rules. However, French opposition managed to build in
a loophole. Article 2(1) stipulates that the Commission can also balance its decisions
against the development of technical and economic progress provided that it is to
consumers' advantage and does not form an obstacle to competition. Nonetheless, the
central measure of the Merger Regulation was the dominance test enshrined in Article
2(2). Accordingly, the yardstick for prohibition was formed by whether or not the

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concentration created or strengthened market dominance whereby effective competition

would be significantly impeded in the common market or in a substantial part of it. The
emphasis on dominance as a point of reference implied that the particular ordoliberal
essence of Article 82 lived on in the EC Merger Regulation. Nonetheless, Merger
Regulation contrasts markedly to the competition laws of the Rome Treaty, of which many
required testing a case against the particular notion of whether Community interest would
be harmed, a wording that allowed aspects such as wider societal interest, labour, or
environmental concerns to be taken into account. The Dominance Test implied that a
companys market shares provided the central decisional ground for judging a merger.
Mergers and acquisitions leading to a market structure in which a dominant position was
strengthened were suspect. By laying emphasis on market shares as the legal basis in the
assessment of proposed mergers, the Merger Regulation significantly narrowed the
decisional ground to competition criteria only. For mergers falling under the new
regulation this was not obstructive. The actual enforcement practice of the coming years
revealed that the Merger Regulation was meant to facilitate economic concentrations, and
not to block them. The next section demonstrates that the Commission approved the vast
majority of mergers. Only in 1991, did the Commission prohibit a merger for the first time
on pure competition grounds.

Part II: The 1990s The Neoliberalisation of Competition Law Enforcement

EU competition law enforcement during the 1990s needs to be placed in the broader
political context. The amalgamation of neoliberalism into the European integration project
was constituent to the spread of neoliberal ideas elsewhere in the world. In the course of
the 1990s, competition policy became ever more prominent as a tool for the successful
management of economic politics, not only within the EU, but also increasingly beyond.
With the end of the Cold War, the collapse of socialist regimes in Eastern Europe and the
downfall of the Soviet Regime, a range of new countries entered a period of transition and
institutional restructuring towards a free-market economy. Most of the Western media
and leading politicians corroborated the failure of centrally planned socialist economies. In
this vein, the EU ascended to become one of the major protagonists in guiding the Central
and Eastern European Countries (CEECs) through the transition to free-market capitalism.
Alongside the institution of market freedoms and ownership rights, competition policy
achieved high agenda status. Competition policy was promoted as a key instrument for

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introducing the logic of open competition to previously government-controlled economies

where monopolies and centralised price fixing constituted the norm. Supported by financial
instruments such as the PHARE Programme and a range of further political and economic
co-operation agreements, the Commission considerably expanded the geographical scope
of influence. It fulfilled a key role in gearing the transposition of EU legislation into
national laws one of the key premises for CEECs to participate in the common market
project. In a vast process of privatisation and demonopolisation in these countries,
economic activities were subsequently dismantled from the state and competition laws
adopted.

The geographical scope of EC competition rules expanded substantially with the fourth
enlargement of Austria, Finland, and Sweden, and the creation of the European Economic
Area (EEA) with Norway, Iceland, and Liechtenstein in 1992. Moreover, in response to
heightened prominence of cross-border competition cases and the resulting complaints by
TNCs on the heightened transaction costs, the Commission engaged in a series of bilateral
agreements with competition agencies from non-EU states, of which the transatlantic
cooperation agreements evolved into the most far-reaching of all (see Chapter 6). In the
spirit of optimism of the 1990s, the Commission evolved as a powerful pro-market
orientated force on a global scale. Commission embarked on its most ambitious endeavour:
crafting a common understanding of the competition principles around the world, by
establishing a multilateral competition agreement in the WTO setting as a means to break
down barriers that affect cross-border trade (see Chapter 7). As the next section
demonstrates, all these developments are inherently linked to the competition for
competitiveness discourse that is in the interests of the corporate elite in charge of
transnational corporations.

5.3 The Competition for Competitiveness Fundamentalism of the Transnational

Business Elite
In the early 1990s, Europe was overshadowed by a small economic recession, while the
US renewed its hegemonic position in the world market (Freyer, 2006: 290). European
companies were losing market shares in the world export of manufactured goods,
especially in the export of high technology products. The ERT deplored the bad
performance and the lack of competitiveness in the European economy. Due to a range of

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institutional features, it considered Europe not attractive enough to attract foreign direct
investment flows. It argued that profit margins and the return on capital were 40% lower in
Europe compared to Japan and the US (FT, 1995c: 3). The ERT identified high tax levels,
high social costs on industry, and high energy costs as reasons for this difference. Whereas
European tax levels of 46% of GDP were argued to compare to 31% in the US and 34% in
Japan and energy costs to be 30% higher, social costs on industry stemming from the
contracts between social partners and from environmental legislation were declared
exorbitant (FT, 1994b: 2). The ERTs criticism sometimes went even a step further and
addressed the European attitude in its totality.34

The ERT discursively linked the imperative of generating higher economic growth,
prosperity, and competitiveness, with EU competition policy. It declared that unfettered
competition was the backbone of spurring economic growth. It suggested a whole string of
neoliberal measures, such as a broad-based deregulation of the market for goods, services,
and capital flexibility, improved education and training, as well as the rolling back of the
public sector and its entrenched bureaucracy (Maucher in: FT, 1996f: 16). It pushed for
the

liberalisation

and

privatisation

of

allegedly

high-cost

national

energy,

telecommunications, and transport systems and the abolition of subsidies to loss-making

companies (ibid). It praised the approach of Anglo-Saxon Member States as a paragon for
the rest of Europe and suggested the Irish business-friendly fiscal policy and the British
post-Thatcherite flexible labour markets as a yardstick for other Member State
governments (ibid). The ERT established the Competitiveness Working Group to address
the issue of competitiveness, which published a large number of reports and policy
recommendations (ERT, 1996a, 1998; Tabaksblat, 2000; ERT, 2001a, 2001b, 2002b,
2003). It suggested imposing a Commissioner for Competitiveness at Commission level,
with the task of scrutinising EU legislation for its aptness to industrial interests, and
preventing all kinds of directives that might harm the interests of large corporations
attempting to compete on a global scale (FT, 1994b: 2). Furthermore, governments at
Member State level should be subject to a benchmarking system with clearly measurable

34

The ERT complained about the social attitudes of the European management model, which it saw as losing
out in terms of flexibility and economic effectiveness. Nestl Chairman Helmut Maucher declared the
mentality of Europe to be one of a dying society and dominated by hedonism, narcissism and the
unwillingness to take risks (in FT, 1996f: 16). In the centre of the ERTs criticism were, in particular, the
lack of a vigorous risk-taking attitude originating from a tradition of semi-regulated markets, the lack of a
teamwork culture, and a worldview that seeks to adapt to every new country and culture with a tailor-made
treatment (Bloom et al., 1994).

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targets that allowed for a regular assessment of European competitiveness against that of
the US and Japan (cf. ERT, 1996a).

The ERT pushed for the reformation of competition law procedures and principles. It in
particular suggested to the Commission to be a priori more ready to define the world
market as the relevant geographical market when assessing mergers and to examine
barriers to entry from a worldwide perspective (ERT, 2000). Moreover, it suggested
interpreting competition in a way that is more in line with economic analysis, including a
more economics-based assessment and the adoption of new economic concepts, such as
the theory of contestable markets and efficiency considerations (Jenny, 2000: 21). In other
words, the transnational business elite of the ERT envisaged a Darwinian logic of the
survival of the fittest, building on a notion of market justice according to which
anticompetitive practices were considered unfair to others. Eventually, the number of
those winning from the removal of private market barriers and enhanced exposure to
market competition was expected to offset the damage suffered by those losing from it. A
range of Commission officials embodied this fierce neoliberal tone of the transnational
corporate elite and suggested major reforms. Competition Commissioners Brittan and his
predecessor Sutherland are cases in point. Under their tenures, the DG Competition, and its
Merger Task Force (MTF) in particular, held an open-door policy towards business
representatives. It strongly encouraged companies and their legal advisors to discuss their
proposals 'early and often' (FT, 1992c: 10). According to a study by Neven et al. (1998) on
the contact between company representatives and Commission officials, only a small share
(13%) proceeded by written or phone contact (Neven et al., 1998: 137). The vast majority
met with high-level staff, i.e. the Head of the Unit (78,4%) and the Director (55.4%) of the
different units within DG Competition (ibid: 138). In fact the larger the company, the more
high-level the contact was. In the run up to formal decisions in competition cases, personto-person contact became more frequent (ibid: 137-8). In addition to regular case-by-case
contact, the elite network of the ERT also succeeded in influencing the course of EU
competition policy more generally.

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I very much believe in competition, but not as a religion. You must observe a proper
balance. [] You can't just look at your competition textbook and say: That has to be No,
and that's it.
Karel van Miert, Former Competition Commissioner (FT, 1993: 29)

5.4 Counterforces to the Neoliberal Trend in Competition Matters

Political forces at the supranational level, as well as at Member State level, opposed the
staunch neoliberal programme that started to take shape within the Community from the
mid-1980s onwards. Within the Commission, the strong presidency of Jacques Delors
counterbalanced the neoliberal course. The neoliberal camp and the pro-industrial policy
camp internally divided Commission officials on ideological grounds. Delors envisaged a
Community distinguished by enhanced social equality and supranational social policies. In
the White Paper on Growth, Competitiveness, Employment of 1993, which was issued
shortly after the ratification of the Treaty on the European Union, Delors brought the issue
of unemployment, and social and environmental questions to the fore (European
Commission, 1993). In marked contrast to the neoliberal tone on labour market flexibility,
adopted by the ERT and some fellow Commissioners, he included a Social Chapter that
sought to establish minimum standards in EU level social and labour policy (Maucher in:
FT, 1996f: 16). Even though competition policy was not mentioned in the White Paper,
there was much emphasis on industrial policy as a stimulant of economic growth and the
creation of employment. Coming from the French dirigiste tradition of active government
intervention, Delors proposed breathing new life into a sector-based industrial policy and
protecting SMEs (Wilks and McGowan: 256). His views on a proactive industrial policy
and on adopting social and employment policies as flanking devices to the internal market
programme caused considerable tensions with the neoliberal-orientated Competition
Commissioners Peter Sutherland and Sir Leon Brittan. Frictions were commonplace.
Delors fiercely criticised the staunch free-market approach in competition control, which
neglected employment considerations. His adversarial relationship with Commissioner
Brittan in these matters reached the status of a public secret (Pond, 2002: 31; Gillingham,
2003: 252).
At the end of Sutherlands tenure, the politically influential Bundeskartellamt and the
Ministry of Economics, then headed by Helmut Haussmann, started a lobbying campaign
in favour of the imposition of the German Martin Bangemann as a political counterweight
to the neoliberal course, which had started with Sutherland (FT, Dawkins, 1988: 20). The

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Bundeskartellamt had a stark interest in reviving the more moderate liberal approach of the
German ordoliberal tradition at the DG IV. Bangemann, lawyer by origin and former
German Economics Minister (1984-1988), as well as Member of the European Parliament
(MEP) from 1973 to 1984, sympathised with ordoliberal ideas and an active European
industrial policy (cf. FT, 1992a). The endeavours to reinstall a German at DG IV failed
and the Council appointed Thatcherite Brittan to the post. Bangemann became
Commissioner for Industry and Internal Market from 1989 to 1999. Commissioner Brittan
subsequently replaced the remaining ordoliberal top-grade competition officials from
Germany with disciples of the neoliberal ideology. For example, Manfred Caspari started
his career in DG IV as Chef de Cabinet under Commissioner Hans von der Grben in
1963. After a few other high-ranging posts in the DG Internal Market, he became Director
General of Competition in 1981. When he had to leave the Commission in 1989, the
leading international newspaper The Financial Times reporting on this change of
personnel, wrote that the private fiefdom of Germany had came to an end (FT, 1989d).
The views of Brittan and his new staff at the DG IV clashed on a regular basis with the DG
III of Industrial Policy. In an interview in The Financial Times, Bangemann said that he
was very angry about academics in the DG IV, mostly lawyers by profession, who have no
idea of the reality of economic life (FT, 1992a). Also officials from the Regional Policy
DG regularly complained about the views held by competition officials (cf. Menon and
Hayward, 1996; Wishlade, 1993). The neoliberal hardliners were nicknamed ayatollahs
or gurus, as a way to refer to their arrogance and unshakable faith in their beliefs in the
rationality of the market (Guerrera, 2002b).

At the end of Commissioner Brittans tenure in December 1992, the French, Italian, and
Spanish governments lobbied in favour of reshuffling the competition portfolio. What
these governments had in common was a total reluctance to liberalise national monopolies
in sensitive sectors, such as energy and telecommunication services and infrastructures. In
France, above all, neoliberal ideas did not nestle easily. In the French tradition of tatisme
and dirigisme, political and corporate elites revealed a deep mistrust towards the
functioning free-market mechanisms. With the view that there was nothing wrong with
hedging large nationalised industrial sectors, the French government refused to liberalise
its large state-owned sectors or to cut down on state aid to their national champions. In the
few privatisation projects undertaken in France until the early 1990s, the control of either
the state or state-controlled banks endured (FT, 1993g: 58). This led to a highly tense

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relationship between the French government and the DG Competition under the leadership
of the Anglo-Saxon Commissioners Sutherland and Brittan. Consequently, the socialist
government of Francois Mitterrand urged the Council to appoint a Commissioner that was
more inclined to a French-style industrial approach. The request to change direction in the
field of competition control achieved heightened prominence with the French government
announcement to hold a referendum on the Maastricht Treaty in 1992, shortly after the
Danish No in the same year. Aware of the fact that a French Competition Commissioner
would probably face difficulties in generating sufficient political backing by the other
Member governments, such as those of the Anglo-Saxon countries and Germany, the
French government endorsed Karel van Miert as the appropriate candidate for the post.
Karel van Miert was a Flemish socialist and served as Commissioner of the DG Transport
and Environment Policy from 1989 to 1993. Member States cherished the hope that van
Miert would shelve the plans to liberalise the national monopolies in sectors such as
energy, telecommunication, and postal services. Publicly controlled and/or publicly owned
France Telecom, EDF, and Gaz de France, and also Air France therefore supported the
imposition of van Miert as Competition Commissioner (Van Miert, 2000: 48, 56).
Moreover, Van Mierts partisan roots, and his commitment to redirect EU competition law
enforcement towards more social and industrial policy objectives, rendered him a close
ally of President Delors, and hence, assured him of French support.

With the appointment of the Flemish Commissioner Karel van Miert to the competition
portfolio, counter-hegemonic forces to the neoliberal project temporarily thrived. Van
Miert rearticulated the long-standing ordoliberal discourse, which had prevailed for so
long at the DG Competition and which seemed to have vanished with the neoliberal
enforcement practice that started with the Commissioner Sutherland and Brittan. In an
interview, van Miert declared that from a philosophical point of view, he will choose for a
different attitude on how to cope with the rules (FT, 1993g: 12). Rather than a stringent
competition-only focus and efficient production as the sole guiding principle, he
announced that he would broaden the scope of competition policy in line with the
German ordoliberal approach and adjust competition policy to economic, political, social,
and environmental goals by looking at the whole picture (FT, 1993d: 1; 1993g: 12). He
underlined the ordoliberal view that competition laws served to safeguard a pluralistic
democracy, which could not survive a strong concentration of economic power (in Jebsen
and Stevens, 1996). He emphasised that a strong pro-market interventionist stance, rather

215

than less state intervention, was needed to enhance industrial competitiveness (in FT,
1993d: 1). The state should especially continue to play a role in big infrastructure
programmes where private investors do not want to invest (FT, 1994d: 2). Also in the
accession negotiations with the candidate Member States, Van Miert employed a more
moderate tone than his predecessors did. He steadfastly applied ordoliberal reasoning and
argued that talking the language of Erhard-style social market economy made it easier to
convince the candidate Member States of the value of having competition laws than the
language of the Chicago School (Van Miert, 1998d: 2). Nevertheless, over time, the oldstyle socialist as The Financial Times used to call van Miert started to adopt more
free-market oriented, neoliberal views. In his previous office, he had navigated EU
transport policy towards enhanced liberalisation and open competition, and thus,
demonstrated a willingness to tackle government-run industries. Enforcement records only
offer a partial picture and are not entirely conclusive as an indicator for the type of
reasoning applied in the enforcement of competition laws. However, when placed side by
side, the record of merger and state aid cases from van Mierts tenure in 1993 seems
equally stringent to that of Brittan in 1992: the ratios were 58:60 for mergers and 435:502
for state aid, respectively (FT, 1994e: 2).

The following section addresses the political conflicts underpinning the Commissions
stringency with which it enforced EU competition laws. It demonstrates how the interests
of the transnational corporate elite took shape and how their policy requests were gradually
implemented. For this purpose, it is necessary to understand the structural context that
transformed the common market situation and how these informed the interests of large
transnational corporations with regard to competition policy.

5.5 Economic Integration Taking Shape:Waves of Mergers Rolling Over Europe

in the 1990s
5.5.1 Taking Stock of Merger Activity
The early 1990s marked the beginning of an accelerated pace in mergers and acquisitions.
Several indicators illustrate the phenomenon. In the time between 1980 and 1999 the total
number of all M&A-activity (cross-border and domestic) grew worldwide at 42% per year
(UNCTAD, 2000: 10). In aggregated value terms, global merger activity rose hundredfold

216

in this period, mostly affecting the industries of telecommunications, pharmaceuticals,

media, automotives, energy, utilities, defence, food retail, and financial services (Oram,
2003). In particular, the mid-1990s indicated a marked increase of merger activity,
reaching a peak in 2000, in terms of absolute number of mergers. In terms of volume,
mergers increased from about US$ 0.5 trillion in the early 1990s to US$ 3.5 trillion in
2000, while about a third concerned cross-border mergers (Bannerman, 2002: 3). Assessed
on the Foreign Direct Investment (FDI) flows, mergers and acquisitions formed the
majority part, exceeding the total share of greenfield investments (investments in the form
of the creation of new assets by a foreign investor in a host country). In the industrialised
world, the share of M&A activity in total FDI flows was estimated to account for 87%
during the 1990s (UNCTAD, 2000: 10). In 1997, transnational corporations (TNCs)
invested US$ 1,400 billion in foreign affiliates, which accounts for a fifth of the total
global capital investment. In addition, companies from the developing world increasingly
became takeover targets. In the late 1990s, for the first time in history, the principal
consuming companies of M&As in developing countries were TNCs originating from the
EU, accounting for more than two fifths of all cross-border concentrations (ibid: 16).

In the past, mergers were characterised by larger companies eating smaller ones. The late
1990s were rolled over by a wave of mergers of similar-sized companies, including
successful global players and touching on virtually every industry. This is generally
counted as the fifth big wave of mergers in history (cf. Carrol, 2002; Gaughan, 2002: 2356), and it exemplified significant transnational dimensions. Notable are the mega-mergers
between Vodafone and Airtouch-Mannesmann, and the AOL-Time Warner merger in 2000,
which concerned respective transactions of US$ 190 and 166 billion, which compares to
the GDP of a middle-sized industrial country like Portugal, with about US$ 120 billion
(Budzinski, 2002: 2). The (hostile) takeover of Mannesmann by Vodafone entered merger
history as the biggest merger ever. TNCs grew in number and displayed a high degree of
economic power concentration. Today, the aggregate annual income of the largest TNCs
surpasses the level of GDP of most countries in the world. Although TNCs differ in many
respects, the sectors in which they operate are generally limited to the world economys
most dynamic sectors, including electronic products, chemicals, automobiles, drugs,
machinery and banking and telecommunications (Went, 2002: 100). More than 70% of all
M&As involved companies of the same industrial sector, i.e. horizontal mergers, but also
vertical concentrations involving companies along the production chain were also on the

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increase (UNCTAD, 2000: 10). The food industry displayed a particular high level of
M&A activity, i.e. in with transnational corporations such as Unilever, Nestl or BSN
growing ever larger (Gillingham, 2003: 453). After the 2000 peak, concentration activity
slowed down slightly. Yet, levels of concentration activity stayed comparatively high. The
bursting of the dot.com bubble was held responsible for the slowdown. However, one is
tempted to argue that after the high tide of M&A activity, the takeover market did not
leave much to acquire. In addition to obvious concentration developments resulting from
M&As, various forms of commercial intercompany agreements and strategic alliances,
such as partnerships, joint ventures, business consortia and alike proliferated too (Goddard,
2003: 438). The degree of corporate enmeshment remains opaque. Most intercompany
agreements and intra-company trade lines are not public, and fall under the confidentiality
of the involved companies. Such forms of economic integration are more commonplace
than M&As and highly complex in nature. Furthermore, TNCs are marked by high rates of
intra-firm trade. Estimates suggest that the first couple of thousands of TNCs make up for
half of the total aggregate global trade flows, whereas one third is generally assumed to be
linked to intra-firm trade only (Vernon, 1998: 10).

5.5.2 Understanding the Causes and Consequences

The accelerated pace of merger activity on a global scale was due to the combined impact
of developments in the technology and communication industry, especially in the ICTsector, and ongoing trade liberalisation, ever more mobile and unrestricted capital flows, as
well as deregulation and public utility sector privatisation. Moreover, against the backdrop
of historic events surrounding the dissolution of the Soviet regime, and the transition from
centrally planned economies towards capitalist market economies in Central and Eastern
Europe, the market for corporate takeovers achieved unparalleled dimensions. Within
Europe, the bulk of merger activity was inherently linked to the fundamental
reconfiguration of several national markets into one giant common market, which created
the prerequisites to transnationalise, to expand in size with increased velocity, and hence,
to be more globally competitive. The progression of the single market project, the
establishment of the EMU and the prospect of a common currency significantly changed
market conditions. The decision for the euro eliminated exchange rate fluctuations, which
significantly reduced transaction costs for cross-border business deals of all sorts. As
indicated above, concentration activity increased significantly after the adoption of the

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euro. Whereas, in the early 1990s, most concentrations took place between countries with
a geographical or cultural proximity, i.e. between the UK and Ireland, the Scandinavian
countries, Germany and the Netherlands, Spain, Portugal, and France, or France, Belgium
and Germany (Martinez Torre-Enciso and Bilbao Garcia, 1996), with the introduction of
the euro and enhanced market integration, this played less of a role. Another development,
which should not be underestimated, is the fact that competition in the common market
increased, which forced many industries to restructure their production and seek synergy
effects, such as economies of scale and scope, through mergers. On top of that, the
phenomenon of intensified concentration activity in the form of merger waves often
triggers a self-perpetuating mechanism: the more economic power becomes concentrated,
the more onerous it becomes for smaller competitors to keep up, and the more the option
of a merger becomes the only viable solution left for corporate survival. Jumping on the
merger bandwagon can become a necessity to avoid so-called fire sales, i.e. cheap
acquisitions of companies in dire straights. Moreover, in the climate of merger waves,
CEOs also try increasingly daring and complex transaction combinations (Draghi, 2003:
10-11). Shockwaves created by enhanced concentrations may eventually result in the
oligopolisation or monopolisation of market power at the expense of competition and
market diversity.

With the increase of cross-border merger activity in Europe, similarly to the 1960s, the
share of mergers revealing a transatlantic dimension was significant. In the race for market
dominance, US companies tried to get a foothold in the common market not only by
mergers and acquisitions, but also by the conclusion of different forms of cooperative
intercompany arrangements, such as alliances, joint ventures, distribution and supplier
agreements, cross licensing of intellectual property, and franchising. As illustrated in
previous chapters, since the 1960s the influx of US companies into European markets had
constituted an ongoing phenomenon. However, with the rapid pace of European
integration in the early 1990s, the expansion of US corporations into Europe achieved new
dimensions. In 1990, US investment in Europe accounted for half the total earnings of US
companies, which held assets of more than US$ 175 billion in Europe close to half the
total of US overseas foreign direct investment at that time (The Economist, 1990: 23). In
1994, more than a third of all mergers involved a company from across the Atlantic (36%
and US$ 21.8 in value) (Martinez Torre-Enciso and Bilbao Garcia, 1996: 7). Of the 1950
notifications of large transnational mergers reviewed by the Commission during the period

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from 1990 to 2002, 435 transactions involved at least one US company (Schaub, 2002b:
3). In 1999, for the first time, the number of concentrations in the EU exceeded that in the
US, which indicated that large-scale M&A activity was no longer confined to the US
market only. Moreover, the increased number of merger cases at the Commissions desk
prompted a revitalised judicial activism, which contributed to the complexity and the
subsequent refinement of the merger control procedure.

The fundamental changes in the corporate governance regimes and enhanced stock market
activity since the 1980s constitute another important aspect in the emergence of the 1990s
merger wave (cf. Holmstrom and Kaplan, 2001). The progressive importance of stock
market capitalisation as means for corporate finance in addition to, or instead of,
traditional bank loans, facilitated a growing market of corporate control. Companies
were bought and sold like other commodities, epitomising the commodification of
corporate control (cf. Hpner and Jackson, 2001; Horn, 2004). Mergers and acquisitions
provided a welcome opportunity to fast track such market consolidation and control
tangible and intangible assets. Monetary indicators, such as shareholder value
maximisation, surplus value, and after tax yields became primary corporate objectives and
takeover decisions became ever more disciplined by the influence of capital markets (cf.
Ltz, 2000). The increased presence of hedge funds and private equity funds further
enhanced the primacy of shareholders in both concentration and deconcentration
activities. In this regard, it is worth mentioning that the use of M&As for generating rapid
liquidity did not lead to the anticipated positive results in terms of real economic effects
such as profits and productivity (UNCTAD, 2000: 12).

Traditionally, the strong shareholder value culture of the Anglo-Saxon world involved
higher levels of M&A activity. On the Continent, especially in coordinated market
economies, such as Germany, hostile takeover bids used to be relatively seldom. More
protective corporate government regimes account for this, such as large block holders and
relatively limited rights for minority shareholders, as well as lower rates of return (cf.
Hassel and Beyer, 2001). Moreover, in a system in which Hausbanken form stable sources
of long-term funds for industries, the market for corporate control tends to be much
weaker. What used to be a prerequisite of the Anglo-Saxon variety of capitalism,
however, increasingly transferred to the coordinated market economies of the Continent.
Financial investment institutions seeking short-term capital gains in the equity market

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were increasingly involved in leveraged buyouts and predatory bidding for shares. Today
M&A activity strongly correlates with booming stock markets, with the bulk of it taking
place against the background of raising stock prices signalling higher than normal profits
(Mueller, 1997: 664). This picture is confirmed by UNCTAD statistics: in the time
between 1980 to 1999 less than 3% of the total number of cross-border M&As can be
classified as true mergers, if defined in terms of a mutual consent of executive directors.
The vast majority of transactions were acquisitions, either by purchasing the majority of
shares or assets of a corporation. A third of all acquisitions in this time period were full
acquisitions (UNCTAD, 2000: 10). Minority acquisition accounted for a fifth in
developed and a third in developing countries. In 5% of the total value of M&A activity,
the acquisitions were of a hostile nature (ibid), i.e. shareholders acquiring the stocks of a
company against the wish of company boards.

The bulk of takeover activity in Europe was concentrated in the UK and displayed a strong
transatlantic dimension. In 1994, a third of all merger activity in Europe involved British
companies: it concerned 854 of a total of 2,933 deals with a corresponding volume of US$
32.3 billion of a total of US$ 103,8 billion (Martinez Torre-Enciso and Bilbao Garcia,
1996: 281; Ietto-Gillies et al., 2000). The strong presence of US financial investors in the
City provided not only the necessary mobile capital, but also introduced new financial
products for lending, leasing, hedging and stripping (Gillingham, 2003: 453-454). The
assets of US companies in the UK alone equal that invested in Asian, Latin American, and
Middle Eastern countries combined. The corporate governance regime of the UK rendered
companies much more vulnerable to predatory takeovers, creating a situation in which
British companies ended up being taken-over by foreign capital, while they themselves
could not easily expand elsewhere in Europe. As rumour has it, alongside entrenched lack
of sympathy, particularly the aggressive takeovers by French nationalised companies
proved especially irritating to the British (FT, 1991b: 14).

5.5.3 The Commissions Role in Controlling Mergers

The Merger Regulation of 1989 came into effect in 1990. As the number of mergers
requiring Commission review increased with every year, the Commission acquired a
forceful means to intervene in the internal market structure. In the years after the
introduction of the Merger Regulation, the Commission ruled in about 50 high-profile

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mergers a year. There were 72 cases in 1997, and by 1999, the number had reached almost
300. Enforcement statistics reveal that the Commission was overtly permissive towards
market concentration and predisposed towards the expansionary interests of large market
players. From 1990 to 1992, the Commission hardly ever came across an anticompetitive
merger. Of the 136 notifications that were filed at the Commissions Merger Task Force,
more than 100 planned mergers were permitted after one month of investigation (phase
one). Ten of the notified mergers underwent a more detailed four month lasting
investigation (phase two). Eventually, two were permitted, six permitted after concessions
were made to modify the proposal, while the other cases were withdrawn during the
process. In 1994, the Commission only scrutinised six mergers in detail from a total
number of 95. When assessing the enforcement practice over a longer period, the approach
remained lenient. Of the 3558 merger cases that the Commission decided upon in the time
from 21 September 1990 to 31 December 2007 (excluding the 110 merger that have
withdrawn in both phase one and phase two), only 20 have been prohibited (European
Commission, 2007). More than 95% of all merges were directly approved, and of the 5%
of the cases that required further investigation, only 1% were eventually prohibited (ibid).
More than 90% of the cases were settled within one month after notification (see also
Resch, 2005: 19).

Neither the neoliberal Commissioner Brittan, nor the old-style socialist Commissioner
van Miert problematised the concentration of economic power through mergers and
acquisitions. Brittan held the view that competition policy should be devoted to consumer
interests only a view that he disseminated in more than 400 speeches delivered during his
four years in office (Gillingham, 2003: 252). In his opinion, as long as a merger was
beneficial to consumers (in terms of expected lower prices), there was no reason to block
it. Similarly, van Miert was firmly convinced that the EU had to accept the trend for more
mergers (Van Miert, 1999). In fact, when comparing the DG Competitions decision
records under Brittan and Van Miert, there were roughly as many positive and negative
decisions under both Commissioners (FT, 1994e: 2).

The Commission was generally highly receptive to the interests of CEOs and chairpersons
of large transnational corporations. Eventually, they preferred a ruling by the Commission
over that of national competition authorities, as it provided a convenient escape from a
more stringent Member State jurisdiction. According to a company lawyer from Allen &

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Overy's Brussels' office, many lawyers tried to present so-called borderline mergers in a
way that the deal would pass the required turnover threshold needed for a Commission
ruling (FT, 1993i: 15).35 The business community in particular welcomed the fast and
efficient clearance procedures of the Commission. The maxim speed is our friend time
is our enemy was best matched with the centralised merger control regime. The
Commission took most of its decisions within one month (Phase 1). According to a study
conducted by the Centre for Economic Policy Research (CEPR) called Merger in
Daylight, business preferred the Commissions quick procedures, and its flexibility and
willingness to accommodate, as most national competition regimes were under no
obligation to stick to clear deadlines. Similarly, corporate lawyers preferred the
Commission, as it published reasoned decisions, which provided some guidance with
regard to the scope of what counted as anticompetitive and what not.

In line with requests of transnational business, the Commission sought to facilitate crossborder mergers. In a review on the success of the Merger Regulation in 1993, it
suggested lowering turnover thresholds that determine the Commissions responsibility on
cross-border mergers (FT, 1993c: 3). The Commission adopted a similar strategy to that of
the introduction of the Merger Regulation in order to convince the Council of its
endeavour (see Part 1 of this Chapter). It consulted almost 300 companies and a range of
EC industry associations, such as the ERT, UNICE, and national business organisations to
gain political support (ibid). Consumer organisations and labour unions did not voice their
opinion. The response was wholly enthusiastic. The German BDI particularly supported
the idea. In this manner, corporations could evade the firm rulings of the
Bundeskartellamt, which, in a survey, had been rated as the toughest domestic policeman
in terms of merger decisions (Neven et al., 1993b). Ironically, the Commissions DG
Competition anticipated that it would be tougher than the competition authorities of the
Member States (The Economist, 1997: 25).

National governments and competition authorities, however, fiercely opposed ceding more
powers to the Commission in merger control. The well-established competition authorities
of Germany, the UK, and France announced that their Member Governments would vote
against Commission proposals that aimed at lowering turnover thresholds by referring to
35

Several other sources confirm the picture that the number of borderline cases was high (The Economist,
1993: 124). The actual number is unknown though, as talks that adjust so-called borderline cases to a ruling
by the Commission took place behind closed doors.

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the subsidiarity principle (FT, 1993b: 2). The German Bundeskartellamt, the stronghold of
ordoliberals in competition matters, fiercely criticised the Commissions soft on mergers
approach (FT, 1995a: 14). In the past, it had attempted to retrieve merger cases of national
significance from the Commissions authority, although without much success. The
Commission largely ignored what came to be termed the German clause in the Merger
Regulation (see Chapter 4). Nevertheless, it repeatedly sought to revive the issue of
lowering turnover thresholds for a Community ruling. Only three years later, in 1995,
Competition Commissioner Karel van Miert picked up the subject again in the
Commission's Annual Report on Competition Policy. In response to corporate pressure,
the Commission issued a Green Paper on the review of the Merger Regulation in January
1996, proposing to lower the turnover thresholds to ecu 2 billion for mergers on a
worldwide basis and 100 million for mergers involving at least two of those companies in
the Community (European Commission, 1996a). The Meger Regulation was eventually
reformed in 2004 (see Chapter 8).

5.6 The Neomercantilist Opposition Losing Ground in the 1990s

Not all business interests were in tune with the neoliberal philosophy of unfettered
competition. Industrial sectors that were afraid to branch out from the single market sought
to revive neomercantilist and protectionist measures. The conclusion of the Uruguay
GATT Trade Round lowered the average weighted import duty on industrial goods
between the EU, the US, and Japan to below 4% (European Commission, 1995b: 3).
Thereby, the degree of import competition in particular from industrial giants of the US
and Japan increased considerably in the EU. In combination with the enhanced intra-EU
competition generated by the common market and the increase in hostile takeovers,
smaller corporations, and import competing corporations feared reduced profit margins,
which tempered their enthusiasm on the neoliberal free-market project.

The appointment of Commissioner van Miert to the competition portfolio received plaudits
from those sectors seeking protectionist measures and those penalised for anticompetitive
conduct by his predecessors. Van Miert warned the European business community: If you
think I'm a sort of anti-Sir Leon, forget it (FT, 1993l: 3). Nonetheless, he assured
protection to certain industries confronted with fierce outside competition. This concerned
mostly the car and electronics sector, which faced competition from Japan and Korea, and

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the airline and telecommunication industries, which were challenged by their US

counterparts and which according to van Miert grew strong on the back of the biggest,
best protected market in the world (FT, 1993e: 36). In particular, under President Clinton,
US antitrust orientation displayed a greater willingness to assist important strategic US
industries to expand. Against this backdrop, van Miert claimed that a pro-protection stance
was necessary to avoid the situation of a boxing match in which European featherweights
meet US heavyweights (ibid). This policy stance manifested in a series of exemptions
granted to joint ventures that were meant to strengthen European corporations vis--vis
foreign competition, despite the fact that they adversely affected intra-EU competition.
Examples thereof are the Commissions exemption granted to the joint venture between
Alcatel Esaci and ANT Nachrichten Technik (Carchedi, 2001: 128) and its tolerant stance
towards acquisitions and joint ventures in the airline sector (Jenny, 2000: 20).

Nonetheless, the industries confronted with enhanced (outside) competition and thus
seeking neomercantilist and protectionist policy measures were increasingly losing ground
to those holding more neoliberal conceptions of open competition. The examples of the
European car sector, the De Havilland merger, and the steel sector illustrate the high-level
politics involved in the exposure of previously protected sectors, or sectors dominated by
national champions, to enhanced competition.

5.6.1 Liberalising the Protected European Car Sector

In 1994, several months before the expiry date of the 1985 Block Exemption Regulation
in the car distribution sector (see Chapter 4), the European Automobile Manufacturers
Association (Acea) urged the Commission to renew the block exemption for another ten
years (FT, 1991c: 13). In the interests of maintaining its status quo, the car manufacturing
industry claimed that the exclusive distribution regime was necessary for providing high
quality services, as well as maintaining a level of employment. With more than 10 million
direct and indirect employees, the European car production sector constituted the largest
in the world (European Commission, 2005a). It accounted for 3% of Europes GDP and
for 7% of the total employment in the EU (ibid). The industry argued that a completely
open car market would amount to 70,000 job losses in the long run (FT, 1991c: 13).

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The Commission was receptive to the demands of the car industry and adopted the Block
Exemption Regulation 1475/95, for a limited period, until the end of 1999. The idea was
that the car industry, in the meantime, would undertake restructuring measures to adjust to
a more competitive situation after the expiry date of the Regulation. What might give the
impression of a rather generous protectionists exemption regulation that postponed the
opening of the Community market to Japanese, Korean, and US car imports until the end
of the century, was a halfway house towards more open competition. The regulation
required car manufacturers to supply any dealer demanding a vehicle with a foreign
specification at local prices. In addition, independent service garages would have the right
to gain easier access to the manufacturers technical information. Thereby, the Commission
hoped to destroy one of Europes most restrictive market division regimes and to provide
unofficial traders with market access, giving them the possibility to undermine the prices
of the established networks of car manufacturers and dealers.

Opposition to the inclusion of this notion came from both manufacturers and distributors.
Car manufacturers had an interest in reduced inter-brand competition and did not want car
dealers to be engaged in multiple franchising contracts, selling more brands under the same
roof. Car distributors, who derived their commercial existence from exclusive contracts
with manufacturers were reluctant to cede their territorial monopolies to competitors and
give up their stable position. At the same time, the car distributors camp was not unified in
its stance, because becoming more independent from producers also offered new chances.
Exclusive distribution agreements with car manufacturers often imposed a repressive
regime on them, such as a prohibition on selling cars to foreigners, due to different pricing
tactics in the different Member States. If car distributors did so anyway, manufacturers
might reduce the premium or dissolve contracts (Van Miert, 2000: 63).
The Bureau Europen des Unions de Consommateurs (Beuc) lobbied against the
prolongation of the 1985 block exemption regulation and urged the Commission to open
up the market completely. The director of Beuc compared the fact that consumers could
not make cross-border purchases of cars to 'an unmitigated disaster for consumers' (FT,
1994a: 17). The abolition of the exclusive distribution regime was considered essential in
increasing consumer choice across Europe. Consumers eventually succeeded in 2002,
when Regulation 1400/2002 imposed the same competition rules on the car sector as in
other industrial areas. Car manufacturers could no longer impede liberalisation. Two years

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prior to its enactment, the Commission actively consulted consumer associations, dealers,
independent importers and repairers, spare-part producers, firms that sell through the
Internet and all the motor vehicles manufacturers and asked for their input (Akbar, 2003:
12). In response to enhanced competitive pressure resulting from the new regulation, the
car manufacturing industry underwent an industrial restructuring by mergers and
acquisitions. Examples are the high-level mergers between Daimler and Chrysler, Rover
and BMW, and the growing amount of shares in Fiat held by General Motors.

The Commission supported acts of concentrations in the sector by the adoption of a

permissive stance towards corporate size. Illustrative in this regard is AutoEuropa, a joint
venture involving the two direct competitors, Ford of Europe and Volkswagen, which
combined their resources for the production of a minivan in Portugal. The German
Bundeskartellamt prohibited the deal by arguing that each of these large car manufacturers
had the necessary resources to carry out the production alone. Underpinning the decision
was a fear of job losses in Germany. The Commission, however, overruled the German
prohibition and exempted the joint venture from Article 81(1) in 1992. It argued that
laggard Portugal needed the investments boost more urgently than Germany (Motta, 2004:
16). AutoEuropa, which since 1999 was fully owned by Volkswagen, was the biggest
foreign direct investment event in Portugal ever. The EU and the Portuguese government
co-financed the project. The EU sponsored almost US$ 1 billion, the highest level of EU
subsidies ever. In addition to vocational training programmes sponsored by the European
Social Fund, financial support was manifested in tax exemptions for the first five years and
the building of the necessary infrastructure, such as railways, roll-on-roll-off ports and
terminals, and wastewater treatment facilities (cf. Alves and Abrantes Pires, 2000).

5.6.2 The End of Industrial Policy: The Banning of the De Havilland Merger
In a range of mergers, competitors and national competition authorities complained about
the Commissions lenient stance with regard to dominant market positions. Examples of
large mergers that raised controversies are: in 1991 Varta-Bosch (car batteries), Tetra PakAlfa Laval (food packaging), Alcatel-Telettra (telecommunications); in 1992 NestlPerrier (food and beverages), Mannesman-Hoesch (steel tubing and instruments); in 1993
the stainless steel tubes joint venture between Mannesman, Vallourcee and Ilva; in 1994
Mercedes Benz-Kssbohrer (busses) and Procter and Gamble-Schickendanz (hygiene

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products). Competitors feared that the newly created combinations led to market
dominance, which would eventually push them out of the market. The De Havilland
merger became an important landmark case.
In the four years during which the Merger Regulation was in force, the De Havilland case
was the first industrial concentration the Commission blocked. The case is symbolic for
marking the end of the Commissions tolerance towards Member State industrial strategies
that aimed at creating national champions. The Canadian aircraft manufacturer De
Havilland was a daughter company of the giant US aircraft manufacturer Boeing, which
was no longer interested in the regional turbo-propeller commuter aircraft market and thus,
put the company on sale. The consortium ATR, involving the French company
Aerospatiale and the Italian state aerospace group Alenia, supported by the French
government, proposed a bid to take over De Havilland. The joint endeavour would have
made them market leaders (FT, 1991d). The bid formed an attempt to survive the
economic slump in the regional turbo-propeller commuter aircraft market which resulted
from the end of the Cold War and reduced military spending (FT, 1991a). In September
1991, the Commission blocked the takeover for reasons of market dominance that
eventually would deter newcomers. It expected the concentration would lead to a market
share of 67% in the sector commuter aircraft of 20 to 70 seats (ibid). Thereby, it sought to
maintain competition among European players in each sectoral segment. The ruling
entailed a resignation of active neomercantilist industrial policy. The companies, as well as
the French and Italian government, lobbied the Commission to reconsider its decision, as
the merger would have created a Eurochampion (FT, 1991d). European competitors, such
as British Aerospace lobbied against the merger. Yet, the intentions were similar to those
of the Franco-Italian alliance, as the company sought to create a consortium similar to
Airbus together with Aerospatiale, the Deutsche Aerospace, Casa of Spain, and the
Dutch Fokker.
The merger raised controversies among the College of Commissioners, who had to give its
blessing to the DG IV decision as a collective. The Commission was split into a
neomercantilist camp and a neoliberal camp. The neomercantilist Commissioners were
located foremost in the DG responsible for Industrial Policy, and the neoliberal
Commissioners in the DG Internal Market and Competition. The Industrial Policy
Commissioner Martin Bangemann, as well as the Commissions President Jacques Delors,

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fiercely criticised their colleagues from the DG Competition for downplaying industrial
and employment reasoning in their assessment. Bannermann denounced the competition
officials as ayatollahs and gurus that adopted an over-legalistic approach in competition
matters. In the past, an active industrial policy and competition policy had complemented
each other. Primacy had been given to the creation of Eurochampions able to compete on a
global scale (see Chapter 4). The De Havilland ban broke with this tradition. The camp in
favour of a proactive industrial policy was too weak. Competition Commissioner Sir Leon
Brittan eventually changed a lot of minds in the Commission (FT, 1991a). The
Commissions neoliberals all went along with Brittan, while others were simply giving
way to the Commissioner in charge. Delors abstained from the vote and the swing vote
of Commissioner Manuel Marin was traded for Brittans support of the reorganisation of
the European fishing fleet (Ross, 1995: 178). At a later stage, Commissioner van Miert
(1998c: 4-6) emphasised that the concept of national champions was dead and that
industrial intervention was an old-fashioned policy. Not to expose companies to full
competition, in his view, was a false economy (ibid).
The repercussions of the De Havilland case went further than this. The Commissions ban
also came as a shock to those fearing a turnaround in the Commissions lenient
enforcement policy towards mergers. The European transnational business elite reacted
with a sense of outrage, proclaiming that the ruling was based on rigidly defined maximum
permissible market shares. As industrial competition primarily came from large dominant
players mainly from the US, elite networks, such as the ERT, promoted large European
players that could punch their weight in a globalised economy (ERT, 2004). The
dominance of the new combination was restricted to the European market. On the world
market, it had to survive alongside larger competitors, such as the Canadian Bombardier
and the Brazilian Embraer. After the Commissions blocking, Bombardier took over De
Havilland, which eventually set an even harsher pace of competition for European players.
Thereby, the ban in the De Havilland merger became symbolic for EC competition policy,
inhibiting an approach that allowed European industries to catch up with their (US)
competitors. The ERT demanded the adaptation of competition laws to allow European
players to achieve economies of scale and operate on the world market. It urged the
Commission to view the world market as the relevant market by which to judge a merger
(ibid).

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5.6.3 Phasing Out Subsidies: Though on Steel and Coal Industries

The sectors that the founding fathers of the European integration project had considered
the most important, namely coal and steel, but also the automobile, shipbuilding and textile
sector, found themselves in the neomercantilist camp. While the coal and steel sector had
continued to decline since the 1970s, the car manufacturing sectors largely stagnated (with
the sole exception of the German manufacturers producing luxury class vehicles for export
to the US) (Gillingham, 2003: 453). In the 1990s the so-called old industries of steel (and
with it the coal sector) were hit by enhanced competition. The influx of cheap non-EC
imports, especially from Eastern Europe, combined with overcapacity resulted in declined
profits. The Commission continued the strategy of the late 1980s, which included an
austere phasing out of state aid and the privatisation of state-owned steel plants and
coalmines. This measure was highly unpopular as it brought high levels of unemployment
to whole communities in particular regions. As far as redundancies were concerned, the
Commission refused to publish estimates. However, the approximate calculations by the
industry talk about 50,000 or more job losses under the new Commission proposals (FT,
1993a: 1).36 The steel industry suggested reviving the crisis cartel approach of the 1970s as
an alternative to bankruptcies and large-scale unemployment. About 70 steel
manufacturers, mainly from the Basque Region in Spain, Southern Italy, and East
Germany, opted for the conclusion of a collective agreement on cutting down the overall
capacity so that prices would rise again.

The Commission, however, insisted with genuine toughness on the closure of steel plants
of both the private and state-owned sector, a remedy that followed the rhetoric of a stepby-step restructuring the industry. The liberalisation process should take place stepwise.
By the end of 1995, the closure programmes were scheduled to be finished. In the short
run, the industry was committed to cutting capacity to 30 million tons, which corresponds
to a quarter of the total EU steel production. In return the Commission offered to
contribute to the closing costs with a budget of ecu 900 Million (FT, 1993e: 36). The
Commissions stance was highly disputed by Member State governments who sought to
protect their industries from capacity cuts and the loss of state aid, such as those of Italy,
Spain, and Germany. Steelworkers in Taranto, Southern Italy demonstrated against the
proposed closures, and the Italian Industry Minister, Paolo Savona, announced that it
would challenge the Commission before the European Court of Justice (FT, 1993h: 2). The
The Italian industry federation, Federacciai, estimated that the plan to restructure privately-owned steel
industry would cost more than a quarter of the 25,000 jobs in the private sector (FT, 1994c: 2).

36

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Commission feared that concessions to the steel sector would make governments require
the right to subsidise other national sectors in crisis and eventually undermine the whole
idea of a single market driven by the neoliberal idea of unfettered competition. In the end,
the political pressure of the state-owned steel industries in Italy, Spain, and Germany was
successful, insofar as far as the restructuring plans were conducted in a less radical manner
than previously envisaged by Commission. State aid was permitted as a temporary rescue
in return for negotiated capacity cuts. Moreover, temporary antidumping duties were
imposed on cheap imports from Eastern Europe to protect the EC steel industry (FT,
1993j: 5). In 1994, the Commission launched a proposal to abandon quotas on steel
imports from Slovakia and the Czech Republic, although without success.

In conclusion, from the mid-1980s onwards, the accelerated pace of the creation of the
common market and the advent of neoliberal ideas informing policy decisions increased
competition in the EU. The ongoing liberalisation on a global scale, and the growing
presence of competitors in previously state-protected industries further enhanced
competitive pressure. To cope with the new situation, corporations strong enough to
compete, mostly large transnationally operating corporations and/or corporations in the
export sector, came to favour free competition. Free competition meant free from privately
imposed market barriers such as cartels and other restrictive behaviour, and free from
public intervention privileging certain economic sectors or corporations over others by
protectionist measures. The creation of the common market and subsequently the
liberalising global economy enlarged the scale for competition. Globally competing
corporations pushed for a tolerant stance towards mergers and acquisitions, and hence,
towards economic power concentration at EU level. In contrast, corporations unable to
stand up to fierce outside competition gradually lost their influence. Pushing for
protectionist measures at both the Member State and EU level was no longer an option.
The centralisation of competition policy at the Commission was crucial in this regard. It
provided a platform for a private-public alliance favouring open competition and
stringently enforced competition laws. The neoliberal tenet was set. After van Mierts
interlude at the DG Competition, the staunch neoliberal course surfaced again with the
tenure of Mario Monti and his successor Neelie Kroes as Competition Commissioners,
leaving little room for a macroeconomic and pro-industrial policy competition vision.

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Chapter 6

The Politics of Transatlantic Economic Integration:

Conflict and Cooperation in the Bilateral Trajectory
Our marketplaces are similar, and our antitrust outcomes should reflect these similarities.

Stuart E. Eizenstat, US Undersecretary for International Trade (2003: 13)

Mutual acknowledgement of different, but equally effective systems, will also be necessary.
We shall all have to compromise on something [].

Frits Bolkestein, Internal Market Commissioner, 10 Oct 2002 in Brussels

Introduction
In the course of the 1990s, the EU and the US authorities concluded a range of bilateral
cooperation agreements in the field of competition policy. This chapter outlines the
background that led to the first and second transatlantic agreements and explains why
transatlantic cooperation in competition matters has evolved into the intensive working
relationship we witness today. It identifies the joint interests of the transatlantic business
elite as the major driving forces. The same forces that lobbied for the creation of a
transatlantic marketplace, also sought to abolish transatlantic regulatory barriers, which
had evolved from different approaches in the field of competition control. This chapter
argues that the interests of the transatlantic business community were predicated on the
structural economic integration across the Atlantic. Enhanced cross-border concentration
activities of the 1990s brought the growing risk of jurisdictional overlaps to the fore, and
concomitantly, negative externalities of economic transactions. Apart from administrative
burdens for transnational business, the problematic of extraterritorial application of
competition law started to form a regulatory obstacle for corporations in the transatlantic
realm. This constitutes part of the reason why transatlantic cooperation in competition
matters emerged and, in a wider sense, is also indicative of a transformed transatlantic
power (im)balance. Previously, US competition authorities had never shied away from
applying their competition laws on an extraterritorial basis. Alongside the course of
European integration, the Commission, as a supranational competition authority,

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emancipated and acquired additional decision making powers. With the right to control
mergers, the Commission received more media coverage and became more visible to the
outside world. Notably, the involvement of giant transnational corporations brought its
activities into the public attention spotlight. In addition, the incumbency of a new
generation of powerful Competition Commissioners meant that the US competition
officials could no longer ignore their European counterparts. They had to curb the
application of US competition laws outside US territory.

6.1 Conflict and Cooperation Across the Atlantic

Equipped with new competences in the field of merger control, the Commission was not
only reviewing EU-wide cross-border concentration activities, but also concentrations with
a transatlantic dimension. This brought the problem of multi-jurisdictional overlap to the
fore, and therewith the prospect of divergent rulings and disputes. In 1991, Competition
Commissioner Sir Leon Brittan declared at the Cambridge Research Centre for
International Law on Competition Policy and Merger Control in the Single European
Market that the transatlantic relationship was fragile:
With the best will in the world [] the US and the Community may well one day soon take
different views of a competition case. [] The problem cases may be rare now, but they
will increase in number and complexity. (In Blumenthal, 2005: 1)

To avoid conflicts in competition matters, the European Commission and the US

competition authorities, the US Department of Justice (DoJ) and the Federal Trade
Commission (FTC), formalised a range of bilateral cooperation agreements as a
prophylactic measure. Over time, these agreements formed the basis of an intensive
working-relationship taking place to this day on an almost daily basis. Officials of the
competition authorities cooperate on a case-by-case basis in the form of videoconferences
and in-person meetings. They routinely share information, coordinate their strategies, and
conduct simultaneous raids on the investigation process with regard to anticompetitive
conduct affecting the transatlantic marketplace. In order to facilitate interagency contacts
The US Mission to the European Union created a permanent antitrust and competition
division in Brussels, and vice versa, the Delegation of the European Commission to the

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USA in Washington with a division covering the antitrust issues.37 The agreements
encompassed the whole spectrum of competition control, but they were most advanced in
the mergers field. Cooperation in competition matters takes place quietly and largely goes
unnoticed by the wider public. Exceptions are the merger between McDonnell-Douglas
and GE-Honeywell, which almost caused a trade war. According to the adage there is no
cooperation without conflict, the next sections embed the subsequent cooperation
agreements in the broader context of political conflict, and identify the particular interest
constellation that lobbied for these agreements.

It is difficult to overstate the effect the TABD has had on trade liberalisation [...] in fact
virtually every-opening move undertaken by the United States and the EU in the last
couple of years has been suggested by the TABD. [] The idea was simple: to identify
those barriers to trade or opportunities for liberalisation on which both business
communities (in Europe and in the United States) could agree as targets for government
action. We should put the business 'horse' before the government 'cart'.

Timothy Hauser, Deputy Under Secretary for International Trade (1997)

This [TABD] process is not a fifth wheel. It has become part and parcel of the entire
transatlantic agenda.
No one would have quite imagined the degree to which the TABD has influenced
government decision-making on both sides of the Atlantic. It has become deeply enmeshed
and embedded in to the US government decision-making process on a wide range of
regulatory, trade and commercial issues. It is regularly cited and it is part of the ongoing
discussion between the EU and the US.

Stuart Eizenstat, US Undersecretary for International Trade (in Green-Cowles, 2000a: 2)

6.2 United Corporate Agenda Setting: More and Faster Liberalisation

The bilateral competition agreements need to be understood against the broader context of
a transformed transatlantic power balance. In a speech in Berlin in December 1989, James
37

The US Mission to the European Union is the biggest mission by a government in Brussels, staffed by
more than 50 diplomatic deputies specialised in different issue areas. See for more at:
http://useu.usmission.gov.

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Baker, US Secretary of State, announced that the United States and the European
Community should consider working together to achieve, whether in a treaty or some
other form, a significantly strengthened set of institutional and consultative links (in
Piening, 1997: 108). This proposal led to the Transatlantic Declaration, signed on 20
November in 1990 in Paris, in which the US and EU agreed on a framework for regular
and intensive consultation (see for more Piening, 1997). The decision to foster the
institutional glue across the Atlantic finds its roots in enhanced US scepticism on
establishing economic, monetary, and political union. Similar to the adoption of the ECSC
in 1951 and the Treaty of Rome in 1957, the prospect of a Fortress Europe in which US
corporations would be disadvantaged raised concerns across the Atlantic. The stalemate in
the closing phases of the 1990 Uruguay Round, looming trade wars on bananas, beef, and
biotechnological products, but also past experiences with protectionism and state aid
supporting domestic industries in Europe, fuelled these concerns.

Previous scholarly explanations on the transatlantic bilateral competition agreements

focus on the competition authorities as a driving force. For example, Damro (2006a: 173)
explains EU and US cooperation as a reaction of competition regulators acting within the
constraints of domestic political institutions to the external challenge of economic
internationalisation. In contrast, here it is argued that the bilateral trajectory of the EU
and the US in competition matters received considerable intellectual support from the
private business sector, notably from the transnationally operating business community.
The strong presence of US companies in Europe led to an ever-stronger representation of
their interests at European institutions. US lobby institutions, such as the EU Committee
of AmCham, the American Chamber of Commerce, doubled in size during the 1990s. As
John Russell, Manager for European Affairs at AmCham explained, US companies
preferred to deal with Brussels rather than with fifteen Member State administrations and
political systems (in CEO, 1999a). AmCham wrote about 60 policy papers and 10 books
in 1998 alone, and held countless meetings with Commission officials and Members of
the European Parliament (CEO, 1999a). It became the most effective lobbying
organisation in Brussels and a regular source of influence on European business
associations, such as the ERT and UNICE (see also Chapter 4).
The establishment of the Transatlantic Business Dialogue (TABD) on 11 November 1995
in Seville, Spain, added a new dimension to corporate lobbying. It officially

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institutionalised the influence of a group of about 200 EU and US top executive-level

management staff from leading transnational corporations on political decision making in
the EU. The TABD was the result of an initiative of the US Commerce Department and
the European Commission. Ronald Brown, US Secretary of Commerce, convinced the
Commissions Vice President and former Competition Commissioner Sir Leon Brittan
and Industry Commissioner Martin Bangemann in February 1995 of the idea to create a
strong transatlantic corporate-state alliance (cf. Green-Cowles, 2001). The EU and US
governments instituted the TABD for the purpose of formulating joint corporate policy
positions and facilitating transatlantic industry ties. In April, Brown, Brittan, and
Bangemann entrusted the corporate elite with a mandate to identify barriers to
transatlantic trade and investment; in other words, anything that ran against the agenda of
transnational corporations. They sent out letters to 1,800 industry officials from the EU
and the US, the so-called famous Three B letters (Green-Cowles, 2000a). As the
founding fathers of the TABD project, the Commission and the US state bureaucracies
demonstrated a genuine promptness in taking the regulatory recommendations by highlevel industry representatives seriously and granting privileged day-to-day access. As
Competition Commissioner Brittan explained:
We [the European Commission] and the American government asked businessmen from
both sides of the Atlantic to get together and see if they could reach agreement on what
needed to be done next. If they could, governments would be hard put to explain why it
couldnt be done. The result was dramatic. European and American business leaders
united in demanding more and faster trade liberalisation. And that had an immediate
impact. (Brittan, 1996)

The TABD was established with the great support of ERT (Van Apeldoorn, 2002: 111).
The ERT had a major stake in a transatlantic pendant attuned to its lobbying efforts that
were directed at the creation of a barrier free transatlantic market (TABD, 2005; 2007).
Many members of the ERT were also members of the TABD, such as the CEOs from Asea
Brown Boveri, Bayer, Bertelsmann, Ericsson, ICI, Olivetti, Pirelli, Philips, Siemens,
BASF, Solvay, and Unilever (CEO, 1999c). Influential TABD members from the US
included Boeing, Enron, Federal Express, Ford, IBM, Motorola, Nokia, Pfizer, Procter &
Gamble, Time Warner, Westinghouse, and Xerox (cf. Green-Cowles, 2001; Graf, 2000). As
Reinhard Quick, the TABD's Global Issues Manager, noted: We work together, we
consult with each other. The ERT is part of the TABD network. (In CEO, 1999a) Through

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the TABD, transnational business interests could influence the governance of the
transatlantic realm and soon evolved as the most crucial and most powerful political forces
in setting the political agenda. As the TABDs co-chair Michael Treschow stated, the
TABD was not a lobby group, but an invited advisor (CEO, 2001). Five subject-specific
working groups sought to generate a broad-based consensus in 15 key areas of concern.
Right from the start competition policy constituted one of these key areas. Additional areas
covered were: standards certification, issues regarding the WTO, export controls, customs
issues and trade liberalisation, information technology and intellectual property,
government procurement, taxes, investment and R&D, transportation, international
business practices, small and medium-sized enterprises, and product liability. The type of
regulatory regime envisaged by representatives of transnational corporations was
straightforward and utterly neoliberal in character. As Jrme Monod, European co-chair
of the TABD, stressed:
The underlying premise is that the market itself has the capacity to come up with pragmatic
positions, on the assumption that business leaders are better able to establish a dialogue
among themselves than are governments and administrations. (In CEO, 1999c)

The creation of a free trade zone in the transatlantic marketplace and the right to compete
freely in each others markets constituted the primary objectives. In this vein, the TABD
lobbied for a deregulation of excessive domestic laws and regulations which hampered
corporate competitiveness, and suggested instead a more business-driven and marketorientated approach (FT, 1995b: 2). It demanded the abolition of double regulatory
requirements, discriminatory regulations, and non-tariff trade barriers (NTBs) and
suggested harmonising regulatory matters step-by-step. It advised harmonising corporate
governance standards, corporate and VAT taxes, and abolishing the withholding of taxes
on intercompany royalty and interest payments. In fields such as Internet commerce, it
urged governments to leave issues to private self-regulation (ibid, 1998f: 12).
Furthermore, it recommended the adoption of Mutual Recognition Agreements (MRA) on
testing and certification standards (ibid, 1996b: 6).

On both sides of the Atlantic, the political elite supported the TABDs requests. The
meetings took place largely behind closed doors. The privileged access of transatlantic
elite business interests to political decision-makers led to an extraordinary symbiotic
relationship, in which the interests of corporate and political elite were enmeshed into one

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effective power block marked by consensus on many important issues (in CEO, 1999c).
Former Competition Commissioner Brittan confirmed, in a letter to the TABD Chair, his
full personal support for the TABD process and well as on the continuing cooperation of
his officials (ibid). In addition to frequent informal contacts, TABD interlocutors
monitored internal working documents of the Commission, and issued replies and followups (European Commission, 2006c). Stephen Johnston, TABD Director noted in this
respect that each of the TABD issue groups had a Commission contact point in order to
ensure ongoing cooperation and a structured dialogue. He observed that the Commission
was cooperative, helping business by giving them the information that they needed,
eventually, however, it was business that made recommendations (in CEO, 1999c).
The TABDs stark influence is revealed in the proposal to create a Transatlantic Free
Trade Agreement (TAFTA) brought forth by Sir Leon Brittan in 1995, which would form a
transatlantic analogue to the North American Free Trade Agreement (NAFTA) established
in January 1994. His ambitious proposal for a transatlantic economic space of free trade
failed to generate the necessary support of the EU Member governments and the US
government (The Economist, 1995: 49). In particular, the French government fiercely
criticised the free rein given to Commissioner Brittan in promoting free trade areas
between the EU and third countries, despite the fact that agricultural production was
excluded in the proposal. As a result thereof, the negotiations reached a stalemate and the
TAFTA proposal never materialised. Nonetheless, US President Clinton and Commission
President Santer adopted the New Transatlantic Agenda (NTA) in December 1995, a
follow-up agreement to the Transatlantic Declaration of 1990. The NTAs Action Plan
did not include a free trade zone, although it did entail a framework for the progressive
reduction and eventual elimination of barriers that hinder the flow of goods, services, and
capital. The NTAs purpose was to bring the two economic superpowers closer to a free
trade zone. In this regard, it constituted a significant milestone, although Commissioner
Brittan condemned the surrogate solution as slow and producing only limited results
(The Irish Times, 1995: 11). The NTA provided a welcome platform for the TABD to
voice corporate interests. Eventually, the NTA included more than 60% of the
recommendations issued by the TABD in Seville (FT, 1996g: 6). Moreover, less visible is
the fact that the TABD also succeeded in cancelling, delaying, or watering down businessconstraining environmental and consumer-protectionist regulations in the transatlantic
realm (Holt, 2000). Thousands of alterglobalists and civil society movements regularly

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demonstrated at TABD meetings against the ongoing liberalisation of trade and financial
markets (FT, 1996g: 6), as well as against the fact that the TABD could influence the
direction of economic decision making by evading parliamentary control. TABD members
were largely unimpressed by the protestors. According to TABD Chair Monod, the
remarkable success rate justifies the institution's existence all by itself (in CEO, 1999c).
Or, as EU Trade Commissioner Pascal Lamy remarked, it was more important to find
new ways of getting across the benefits of freer trade, rather than engaging with the
concerns raised by the demonstrators (Alden, 2000: 10).

Not only alterglobalists protested against the political influence of the TABD, but also
standing national industry associations, as well as the UNICE in Brussels. As the TABD
bypassed other industrial associations at the national and EU level, as well as national
governments, the relationship with other businesses was tense. AmChams chairman
Russell reckoned that European TNCs tended to be very much their natural allies in
marked contrast to those parts of European industry that are tied very much to the local
economies (in CEO, 1999a). These tensions find their origin in the fact that corporations,
either with an intra-EU or national focus, or smaller or import-competing corporations, did
not necessarily share the neoliberal oriented free-market focus of transnational
corporations.

The TABD was the joint endeavour of a selective group of the transnational business elite.
It excluded the greater variety of other business interests. Illustrative in this regard is the
TABDs inaugural conference. While the large share of national business associations were
not included, only CEOs equipped with red cards could make themselves heard during the
inaugural conference. Lower-ranking officials and government representatives were
assigned blue cards, which merely granted observer status with no right to speak (Graf,
2000). Existing business associations in Europe felt overlooked and challenged. The
European Union of Craftsmen and Small and Medium-Sized Enterprises (UEAPME), for
example, repeatedly complained about denied access to powerful groups that influence EU
policy-making (Carchedi, 2001: 125). The De Minimis rule (see Chapter 2 and 4) excluded
most SMEs from the direct authority of the Commission, which implied that they
traditionally had no reason to direct their lobbying activities at the supranational level. A
study by Neven et. al (1998: 139) shows that SMEs and their associations indeed contacted
national competition authorities more frequently, as they were more sensitive to their

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interests. However, with the prominent presence and influence of transnational business
interests at the Commission, they also tried to make themselves heard at EU level.
Similarly, officials from the German industry association, the BDI, noted that if member
companies of the TABD took such visible interest in a specific topic, industrial
organisations, such as the BDI should be alarmed (cited in Green-Cowles, 2000b: 172).
Furthermore, many leading European business leaders organised in UNICE, as well as in
the ERT, also did not share the enthusiasm about the TABD (Woolcock, 1996: 175). The
TABDs prominent US label caused a certain degree of discomfort among ERT Members.
Horst Langer, CEO of Siemens noted that many CEOs already had effective channels for
direct contacts with government circles in Brussels and Washington. Given the great
differences among business associations across the Atlantic, they did not need the TABD
(Graf, 2000).

Aware of these tensions, both the TABD and ERT sought to incorporate existing European
business associations, such as UNICE and small and medium-sized enterprises, into the
political agenda. The unifying purpose was to accommodate the broader interests of
industry within the EU, as well as to draw on the knowledge and organisational structure of
specialised working groups. The TABD let the UEAPME participate in its informal
framework of political contacts (see for more UEAPME, 2007). Also the ERT sought to
build closer links with SMEs as a way to generate broader support and accelerate political
change (cf. Servan-Schreiber, 1967). Moreover, in order to avoid the picture that European
corporations were controlled by their US counterparts, the ERT, rather than the TABD
communicated high-profile policy initiatives to the Commission (in CEO, 1999a).
Nonetheless, the scruples of European business about the invasion of US capital as first
described in Schreibers best-selling book Le dfi amricain (1967) increasingly vanished
throughout the 1990s (Van Apeldoorn, 2002: 112). Transnational business elites spoke
with one voice to those in charge of the regulatory decision making. Gradually, European
corporations also started to adopt US-style lobbying practices as a result thereof (Van
Miert, 1999). The success of the TABD generated a few organisational clones in other
areas, such as the Transatlantic Consumer Dialogue (TACD) and the Transatlantic
Environmental Dialogue (TAED). Moreover, the TABD-concept was used as an inspiration
for the establishment of the Global Business Dialogue (GBD), which, in addition to CEOs
from US and EU based corporations, also involves CEOs from Japan and Australia, as well
as business associations of the OECD regions.

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The transatlantic pact of unified corporate forces allowed for a maximisation of political
pressure on US and EU institutions. According to Stuart Eizenstat, US Under-Secretary of
International Trade, when both business communities agree that a particular action is in
the interest of both sides, it is much easier for governments to act and to act quickly
(Aroon, 1998). The first transatlantic competition agreement needs to be seen against the
backdrop of broader transatlantic economic cooperation. Even though it pre-dates the
establishment of the TABD, transatlantic corporate forces urged the EU and US authorities
to cooperate in competition matters and to streamline the investigation process.
Corporations operating in the transatlantic marketplace had a direct stake in reducing the
costs and uncertainty when their competition case involved authorities at both sides of the
Atlantic. As the next section demonstrates, transatlantic business interests were crucial in
setting up the first transatlantic competition agreement.
The good news is that over the past decade we have achieved a remarkable record of
cooperation and convergence. Despite our different legal traditions and cultures, and
despite substantial differences in the language of our governing laws, we have been able to
work together to develop generally coherent and largely consistent competition policies,
built on sound economic foundations, directed at a common goal: to promote consumer
welfare through competition.

William J. Kolasky, Assistant Attorney General at the Federal Trade Commission (2002a: 1)

6.3 The First Transatlantic Competition Agreement

The Agreement between the European Communities and the Government of the United
States of America Regarding the Application of Their Competition Laws in short, the
1991 transatlantic competition agreement - was concluded on 23 September, 1991 (see
European Commission, 1991). It was the first in a whole series of competition
agreements. The signatories agreed to cooperate in competition law enforcement and
coordinate their investigations. Yet, cooperation should take place voluntarily and was
restricted to mergers only. Based on mutual notification, the competition authorities
agreed to alert each other on cases that affect the important interests of the other party by
means of reciprocal notification (Article 2), as well as to refrain from measures that affect
the important interests of the other. The principle of traditional or negative comity
(Article 5 and 6) constitutes the centrepiece of the agreement. Literally, comity means
courtesy, complaisance, and respect. In international law, the principle of comity is

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generally non-binding and applied as a mild form of unilateral conflict prevention.38 In the
particular field of competition law, traditional comity finds its origin in a series of nonbinding OECD recommendations that were issued from the 1960s onwards (OECD, 1967,
with revision in 1973, 1979, 1986, 1995). Prior to its inclusion in the transatlantic
competition agreement, the principle of negative comity was hardly applied. The primary
purpose of the negative comity principle was to avoid regulatory conflicts in competition
matters, or, according to the Commission (1994a: 72), the possibility or impact of
differences between the parties in the application of their competition laws. Eventually,
the cooperation and coordination endeavour had the goal of harmonising the different
approaches of the Commission and the US authorities, and hence facilitating economic
transactions across the Atlantic. In addition to cooperation on a case-by-case basis, the
signatories scheduled discussions, on general matters a propos the future course of
competition policy, on a twice-a-year basis. The 1991 transatlantic competition agreement
thereby came to form the prelude of a slow but steady process of convergence in which
the EU incorporated decisive elements of the more market-based, US competition model
(see Chapter 8).

The impetus for regulatory cooperation in the course of the 1990s is linked to the
enhanced pace of transatlantic concentration activities since the 1980s, such as mergers,
alliances, joint ventures, and other types of intercompany agreements. With the emergence
of a transatlantic market for corporate control, regulatory barriers in the field of
competition control increasingly formed an obstacle for transatlantic business
transactions. Corporate representatives repeatedly complained about the delays and lack of
transparency in rulings and, therefore, the uncertainty created by parallel competition
investigations. Michael Treschow, CEO of Electrolux, called the process horrendous as
in many cases the businesses of merging companies were essentially frozen for a year or
more, until both competition authorities reached a decision (Alden, 2001: 10). Waiting for
decisions pushed up the costs of M&As, which, according to James Schiro, CEO of Price
Waterhouse Coopers, was detrimental to value creation (ibid). The Commission took
these complaints seriously and repeatedly emphasised the need to synchronise and
coordinate regulatory barriers, such as: the differences in the investigation procedures and
38

There is no general binding definition of traditional comity. According to the Black's Law Dictionary
(1997), traditional comity can entail the recognition that one sovereignty allows within its territory the
legislative, executive, or judicial actor of another sovereignty having due regard to rights of its own
citizens. It can imply that courts of one state or jurisdiction will give effect to laws and judicial decisions of
another state or jurisdiction, not as a matter of obligation, but out of deference and mutual respect (ibid).

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the information requirements, the applied definitions, the time schedules, and the remedies
(Van Miert, 1997). The 1991 transatlantic competition agreement was therefore
instrumental in opening up the transatlantic market space by eliminating regulatory
constraints for business. In a wider sense, the agreement served the purpose of facilitating
free competition and free market access undisturbed by public market intervention.

The 1991 EU-US Competition Cooperation Agreement is also illustrative of the role of
the Commission and the European Court of Justice (ECJ) as major pro-free market forces,
which embodied the concerns of transnational corporations in the creation of a
transatlantic marketplace. The autonomous role of the Commission in concluding a
competition agreement caused considerable political turmoil among Member States. The
Commission entered the agreement with the US government without the political consent
of the Council of Ministers. In December 1991, the French government, supported by
Spain and the Netherlands, challenged the legality of the Commissions competence to
sign such a formal international agreement with a foreign government before the ECJ. In
the US, no such disputes emerged as US law solved the competence question more
swiftly: the 1991 agreement accounted as a binding international executive agreement,
which, however, cannot override domestic law since the US Senate did not ratify it
(Janow, 2000: 30). In defence, the Commission claimed that the agreement was of a
purely administrative nature. It emphasised that it could negotiate and conclude
agreements without the approval of the Council as long as this did not lead to an increase
in the Communitys budget, basing its argument on Article 101 of the Euroatom Treaty.
By virtue of the 1969 Vienna Convention (Article 46), which rules that an international
agreement concluded by an authority that was not manifestly incompetent binds the state
for which it acts, the Commission asserted that the agreement would remain valid in
international law.
In August 1994, the ECJ ruled in France v. Commission (see for details Case C-327/91,
ECR 1-3641) that the Commission indeed acted ultra vires and exceeded the scope of its
discretionary authority (see also Damro, 2002, 133-135; Cini and McGowan, 1998:
202). Nonetheless, the ECJ still supported the argument put forward by the Commission
as it did not declare the 1991 cooperation agreement void. It somewhat vaguely ruled that
the agreement produced a legal effect without, however, further specifying what kind of
legal effect. Moreover, it ruled that the Council of Ministers still had to approve the

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agreement. Nevertheless, the Council of Ministers officially signed the same agreement on
April 10 in 1995. Thereby, the document was declared retrospectively valid, from the
initial signing date onwards (Commission, 1994a: 72-73). The ruling of the ECJ thereby
not only supported the Commissions attempt to expand its executive powers in
competition matters, but also the quest of transatlantic business interests to facilitate
economic transactions.

6.3.1 Transatlantic Cooperation and Conflict in Practice

The transatlantic cooperation agreement soon developed into an intensive workingrelationship. As stipulated in the agreement, cooperation took place mostly in the field of
mergers. In other fields of competition control, such as cartel cases and other harmful
restrictive business practices, cooperation was largely absent. Based on the negative
comity principle, the Commission had made 61 notifications to the US competition
authorities by 1994. The US authorities had in turn notified 112 cases to the Commission.
Mergers and acquisitions accounted for 45 of the 61 Commission cases, and 77 of the 112
US cases (Commission, 1994c). Examples of successful EU-US cooperation cases are the
Shell-Montedison joint venture in 1994 (Pitofsky, 2000), the proposed acquisition of the
Federal-Mogul by T&N in 1998, or the Exxon-Mobil and Alcoa-Reynolds mergers (Monti,
2002a: 77).

Transatlantic cooperation in competition matters in the 1990s resulted in the further

liberalisation of a range of economic sectors, such as the air transport sector,
telecommunications, and the defence industry. In the aviation sector, the Commission
induced a subsequent liberalisation proposals, which, once they were adopted, regulated
that Member States could no longer negotiate beneficial traffic rights and that low-cost
carriers could enter the aviation market. To face the growing competition in the aviation
market, EU based companies concluded a great number of mergers and cooperative
agreements with US operators, such as alliances and partnerships. Examples are: British
Airways and American Airlines, Lufthansa/SAS and United Airlines, Delta, KLM, and
Northwest, or the cooperation agreement Amadeus between Lufthansa, Air France and
Iberia (cf. Van Miert, 1997). The Commission and the US authorities launched a joint
investigation project by raising questions about market foreclosure and reduced
competition on the routes between the US and the EU. According to Van Miert, the airlines

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launched their activities as if they were one single entity, while remaining legally
autonomous (ibid, 1998e: 5). In their joint attempt to open up the aviation market to
competition, the US authorities wanted to go much further and pushed for a full-blown
liberalisation. They suggested concluding a separate bilateral Open Skies Agreement
allowing airlines to fly every route in the EU and US markets. EU Member States
considered such an agreement to be to the advantage of US carriers only and successfully
opposed the agreement until April 2007, when EU and US authorities signed the Open
Skies Agreement nonetheless. When the agreement takes effect in March 2008, the aviation
market will be fully liberalised.

Transatlantic cooperation on competition control, and hence, its impact with regard to the
further liberalisation of the transatlantic marketplace, generally took place without raising
the awareness of the wider public. The risk of conflicting views became more prominent in
the second half of the 1990s. The number of mergers across the Atlantic was on the
increase and the magnitude, in terms of combined turnovers, unmatched. The Boeing
McDonnell Douglas merger, the General Electric Honeywell merger, as well as the
Microsoft controversy led to heavy disputes between the EU and US competition
authorities despite the initial successes of the existing 1991 cooperation agreement.

6.3.2 The Boeing McDonnell-Douglas Controversy

The disagreement between Brussels and Washington in the proposed merger between
Boeing and McDonnell Douglas in 1997 brought the EU and the US to the brink of a trade
war: whereas US regulators gave their unconditional approval to the merger, the
Commission initially intended to block the deal. The merger concerned two companies
situated in the US. Boeing was the worlds leading commercial aircraft manufacturer based
in Seattle, and McDonnell-Douglas, the second largest US defence supplier based in St.
Louis, Missouri. Together, the companies employed a total of 200,000 people in twentyseven states, with an estimated combined revenue of US$ 48 billion in 1997 (Boeder,
2000). The companies announced the planned merger in December 1996 in the midst of
the fifth great merger wave, which involved nearly all industries and considerably
transformed the US market structure. The companies notified the merger to the US
authorities for review in January 1997 under the terms of the Hart-Scott Rodino Act (HSR)
(see Chapter 2). The FTC cleared the case on July 1 1997, after six months of reviewing

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the massive amount of documents submitted to support the deal the paper load was
reported to be the most extensive in US merger review history (Boeder, 2000: 141). In a
written decision, the FTC argued that the deal would not negatively affect consumers,
who in this case were purchasers of aircrafts. The Commission received the notification a
bit later in February, 1997. Although the companies had no major manufacturing facilities
in Europe, the high level of sales in Europe demanded that the companies also notify the
planned merger to the Commission. After the four week long phase one of the EU
notification procedure, the Commission announced that it would start the much-feared
investigation phase two, which required more in-depth analysis and hearings during the
next four months. On July 4, the Advisory Committee of the Commission suggested
blocking the deal.

The different rulings of the US and the EU competition officials generated an expansive
and detailed analysis by commentators (cf. Lvque and Shelanski, 2003; Johnson and
Turner, 2000). The political repercussions on the transatlantic cooperation in competition
matters, however, lacked similar coverage. The Commissions plan to ban infuriated not
only the companies involved in the merger, but also the US government. The stakes were
high, as the merger not only concerned a concentration between two direct competitors in
the market for commercial civil aircraft manufactures, but it would also create a synergy in
the US defence sector. As the major purchasers of defence products, the US government
had a vital interest in the merger. With McDonnell Douglas facing tremendous financial
difficulties, and potential bidders from Asia already expressing their interest in a takeover
(Van Miert, 2000: 269), the US government, under President Clinton, wanted to avoid a
foreign company interfering with US defence interests. The US authorities portrayed the
Commissions plan to ban as an attempt to protect the already heavily state-subsidised
French, German, British and Spanish Airbus Consortium, which in Europe was hailed as
the most successful case of post-war European economic cooperation (Boeder, 2000).
Airbus was the only serious competitor to Boeing in the market for large jet engines.

The Commissions line of reasoning was that the Boeing-Airbus duopoly already reflected
a case of immense concentration and that the combined worldwide market share of more
than 70% provided enough reason to prohibit the deal. The Commission was particularly
concerned about the possibility that Boeing would abuse its dominant position in the future
and inhibit market entry for newcomers. According to van Miert (1997), the deal would

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create an incumbent with enough market power to stifle competition and foreclose
potential entry. Moreover, with the US government as a major purchaser of defence
products from the new combination, the Commission argued that the companys privileged
access to publicly funded R&D projects would further enhance this dominant position, and
hence, increase their bargaining power vis--vis suppliers (Van Miert, 1998e: 10). From
the viewpoint of the Commission, the merged companies would be able to conclude
exclusive agreements along the production chain that could evolve into a snowball that is
very hard to stop (ibid). The Commissions argument is inherently linked to the
differences in market structures across the Atlantic. Prior to the announcement of the
Boeing and McDonnell Douglas merger, the US defence-related industry was undergoing
a rapid restructuring in a wave of large-scale mergers, i.e. Lockheed-Martin Marietta,
Northrop-Grumman,

McDonnell

Douglas-Hughes

Helicopters,

Aerospace & Defence, while a further merger between

Grumman had been

Raytheon-Hughes

Lockheed Martin-Northrop

announced (Van Miert, 1998e: 11). By concentrating economic

power, the US defence industry sought to consolidate its global competitiveness. In

marked contrast to the US defence sector, the European equivalent was still highly
fragmented (ibid). Thus, by allowing the merger, the Commission would not only tolerate
a US champion in defence and related sectors such as civil aerospace, but also the demise
of European competitors.

Despite initial opposition, the Commission eventually allowed the deal, due to political
pressure from the US government. Insiders argued that the deal was made possible due to
dubious political trade offs between US and EU officials (Bannerman, 2002: 44). The
negotiations were reported to have been nerve-wracking. The case also caused internal
divisions in the Commission, as a reaction to which Karel van Miert even threatened to
resign (Van Miert, 2000). The threat of a trade war emerged in the picture. US Vice
President Al Gore warned the Commission that the administration would take whatever
action is appropriate to prevent the EU from impeding the merger (in FT, 1997: 1). The
US authorities threatened to limit flights between the US and France, to impose a tax on
European airplanes sold in the US, as well as to file an official protest with the WTO
(Boeder, 2000: 143). Tit for tat negotiations involving high-level government
interference eventually resulted in an agreement. Despite the fact that the international
press provoked heated debates on both sides of the Atlantic, it remains obscure whether the
concessions made by the companies alone constitute the actual tradeoff. Boeing promised

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not to abuse its dominance in the world market and agreed to modify the terms of the
merger. It agreed to offer competitors the use of any government-funded patent as well as
the technicalities and know-how related to such a patent, on a licence-basis. Moreover, it
committed itself to reporting to the Commission annually for the following ten years, on
the development of publicly funded, non-classified aircraft projects.

The reproaches made by competition officials on both sides of the Atlantic were harsh.
The Commission was accused of megalomania, harming important US defence interests
(Van Miert, 2000: 10). In particular, The Financial Times attacked van Miert for his
delusions of grandeur and for lacking diplomatic flair. The Commission, in turn, sought to
revise the image of being the junior partner of the US. As Frdric Jenny, a French
commentator remarked:
I hope what Europeans have done, written and said over the last 40 years has done enough
to persuade our American friends that the antitrust world is at least bipolar. It may not
have been until the Boeing-Mc Donnell Douglas merger case last year that some people
[] realised just how true this is. (Jenny, 1998: 7)

As no government alone could have achieved similar concessions to those achieved by the
Commission, the Commission left the battle in a position of increased political credibility
from the point of view of the EU Member States (Schaub, 1998). Despite the fundamental
dispute in the Boeing-McDonnell Douglas merger, it called the cooperation with the US
authorities a success story.

6.3.3 Reframing the Boeing-McDonnell Douglas Dispute:

A Bump on the Road Towards Convergence?
The debacle around the Boeing-McDonnell Douglas merger had weighty repercussions on
the transatlantic interagency cooperation in competition matters. Apart from the defence
interests of the US government and a protectionist attempt to safeguard the future
economic survival of European competitors, the disagreement touched upon the
fundamental differences in the enforcement of competition laws between the EU and the
US. As Joel Klein, Assistant Attorney General of the DoJs Antitrust Division remarked:

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[The Boeing merger] graphically demonstrated, even the US and the EU, which agree
entirely on the importance of sound antitrust enforcement, diverge significantly in our
application of merger enforcement and related monopoly rules. (Joel Klein in FT, 1998e:
20)

Under US competition law, only a companys attempt to monopolise was prohibited.

Large companies that were efficient were generally permitted a view that was further
sustained with the ascendancy of the ideas of the Chicago School (see also Chapter 2). In
the EU, dominance and potential future abuses of dominance were problematised, a
remnant of ordoliberal influence. The logic was that dominant players could undermine the
market position of competitors (located in other Member States), and thereby, threaten the
political basis for economic integration. In the US these differences were captured with the
famous adage we protect competition, and you protect competitors (cf. Fox, 2003a). In
fact, Robert Pitofsky, Chairman of the FTC, rebuked the Commission for being more
concerned with competitors than competition in the Boeing-McDonnell Douglas merger:
[I]n Europe, the concern is with mergers that increase the leverage that can be exercised
by a dominant firm and the possible impact of the merger on competitors. [] In the
United States, the emphasis is less on competitors and competitive leverage, and more on
the effect of a merger on future prices. (Pitofsky, 2000)

He accused the Commissions protectionist industrial policy of being a bankrupt concept

(ibid). The Commission in turn accused its US counterparts of following the powerful
lobby of companies to create a national champion of unprecedented scale. In defence, Van
Miert proclaimed that EU law was not a football to be kicked around by special interest
groups (Van Miert, 1997). He reminded the US officials that the Commission would resist
any attempts by companies to dominate the market by a merger or a takeover, regardless
of the protagonists, the location of their headquarter and however powerful their friends
may be (ibid). The disputes with regard to company size and alleged protectionism
formed part of the reason why the Commissions later proposal to address competition
issues at WTO level was bogged down by US authorities (see Chapter 7).

US antitrust officials took the disagreement in the Boeing-McDonnell Douglas case as an

incident to problematise the differences in enforcement practices. To avoid similar
disputes over transatlantic mergers in the future, the Transatlantic Merger Working Group

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was established. Several joint subgroups, involving staff members of both agencies, were
given the task of looking into the various procedural and substantive aspects of merger
control and identifying the scope for convergence of analysis and methodology (cf. US
Mission, 1999; FTC, 2002). The Working Group specifically had the task to ease tensions
and take necessary precautions to avoid future conflicts, such as aligning legal standards
that guide the respective merger control regimes, defining best practices, and reconciling
the different approaches of the EU and the US (ibid). What started with cooperation was
gradually replaced by a call for more convergence.

At a later stage, US competition officials downplayed the political turmoil of the BoeingMcDonnell Douglas dispute as an incidental bump on the road the road towards
convergence (Pitofsky, 2000). As will be illustrated in the next section, the GE-Honeywell
controversy in 2001 proved that the road remained bumpy in the aftermath of the BoeingMcDonnell Douglas merger. Yet, with the conclusion of a second bilateral cooperation
agreement, a further step was taken to avoid conflicting decisions in the future.

The centrepiece of the TABD's power is clearly the symbiosis, which has been built with
(parts of) the European Commission a unique and disturbing example of an international
corporate-state alliance. (CEO, 1999c)

6.4 The Second Transatlantic Competition Agreement

Transnational corporate business interests gave the impetus for the conclusion of a second
transatlantic agreement. The select business elite represented in the TABD asked the
competition authorities to establish further procedural convergence in the application of
merger laws. The quest to remove barriers to cross-border mergers and acquisitions both
within the EU and across the Atlantic and to seek convergent procedures to vet mergers
became a high priority on the TABDs agenda (TABD, 1995: 8; see also 2006: 21; 2007:
11). Former Competition Commissioner and GATT/WTO Director General Peter
Sutherland actively participated in the formulation of the second transatlantic agreement.
He continued his international professional career as chairman of Goldman Sachs
International and BP from 1995 and 1997 onwards, and regularly chaired the tripartite
TABD meetings between transnational business representatives and the US and EU
governments. Building on the existing 1991 agreement and the negative comity principle,
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the TABD advocated the EU and the US authorities to make use of the positive comity
procedures in antitrust enforcement, and to focus thereby on mergers and acquisitions in
particular (TABD, 1995: Section II.10 and II.12). Only two years later, the TABD worked
out a draft proposal on positive comity that would form the basis of a closer EU-US
cooperation (TABD, 1997: 6). On 4 June in 1998, the Commission and the US government
concluded the Positive Comity Agreement (PCA) in Washington, which formed part of the
Joint US-EU Action Plan that was established in parallel to the New Transatlantic Agenda
(NTA). The PCA allowed the signatories to request the other party to begin investigations
in cases outside its jurisdictional reach, but which still affected its important interests. It
entailed a mutual commitment to act promptly, responsibly, and diligently in examining
allegations at issue and not to act unilaterally in cases falling under the other partys
jurisdiction, unless all means provided by positive comity were exhausted (Pitofsky,
1998).

The underpinning rationale behind the specific reference to positive comity was to
facilitate communication with the competition authorities and to reduce the level of
friction that can arise from different rulings in cross-border enforcement situations. Similar
to the one-stop-shop rule in the EU Merger Regulation (see Chapter 4), positive comity
should channel competition cases with a transatlantic dimension to only one competition
authority (Van Miert, 1998b: 2). As Draghi (2003: 10-11), Vice Chairman of Goldman
Sachs International, explicated the negative externalities resulting from multijurisdictional overlap in merger review constituted a significant transaction risk. With
positive comity, inconsistent rulings could be eliminated and the review procedure and
decision making considerably accelerated. Yet, the inclusion of positive comity reached
further than the problem of multi-jurisdictional overlaps. As the next section illustrates, it
also sought to curb the extraterritorial application of competition laws.

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As the Community has never formally claimed territorial jurisdiction as extensive as that which is
claimed by the US, this situation was viewed as an imbalance in our bilateral relations and an
obstacle to any further deepening of these relations. For this reason we have decided to negotiate a
strengthening of the positive comity instrument.

Karl van Miert, Former Competition Commissioner (1997)

6.4.1 Positive Comity and the Politics of Extraterritoriality in

the Application of Competition Laws
Positive comity is very much Janus-faced. On the one hand, it allows the signatories to
exert influence on each others jurisdictions by asking the other to start up proceedings in a
case. On the other hand, it also seeks to diminish extraterritoriality in competition matters.
Extraterritorial jurisdiction refers to a situation in which a jurisdiction rules over foreigners
as well as over acts committed outside its own borders, despite the geographical restraints
of its jurisdictional reach. It constitutes one of the thorniest issues in public international
law (see for more Shaw, 2003: 611-620). Applying competition laws on an extraterritorial
basis represents one of the most aggressive ways of approaching cross-border competition
cases. It is problematic as it violates the basic principles of international law with regard to
territoriality and nationality. The principle of territoriality rules that a state can exert
jurisdiction in its territory unless it disables itself by treaty or by customary rules of
international law (see for more Gavil et al., 2002: 611-620). The nationality principle
entails that a national jurisdiction can proceed against its own nationals with respect of
their activities abroad only provided that this does not involve interference with the
legitimate affairs of the other states (Dixon and McCorquodale, 2003: 284). In the field of
competition control, this implies that a national jurisdiction can only start proceedings
against companies or individuals if the anticompetitive conduct has taken place in its
territory. Moreover, a highly problematic dimension, often neglected in the
extraterritoriality discussion, is constituted by the fact that a foreign jurisdiction
fundamentally intrudes into the market organisation of another state while lacking any
form of democratic legitimisation by a national constituency.
The extraterritorial application of domestic laws is the priviledge of a group of large
Western countries, but most notably constitutes a by-product of US political hegemony in
international affairs. The embargo politics of the DAmato Act and the Helms-Burton Act

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of March 1996 are probably the most well known examples of US extraterritorialism.39
Yet, also within the field of competition law, the US record stands out. The earliest
extraterritoriality case in competition matters concerned American Banana accusing
United Fruit for having intented to monopolise the banana trade in Costa Rica before the
US Supreme Court in 1909 the American Banana Co. v. United Fruit Co. (Gavil et al.,
2002: 934). The Supreme Court ruled that the Sherman Act does not address acts
committed outside of US territory. This changed in 1945 with the legendary Alcoa case,
short for United States v. Aluminium Co., which led to the Effects Doctrine, a document
that gave the exercise of US extraterritorial jurisdiction a statutory basis. Accordingly,
foreign business conduct, which has an effect on US import commerce, falls within the
application of the Sherman Act. In other words, the Effects Doctrine entitled US
jurisdictions to prosecute market conduct by non-nationals that had a significant effect on
consumers or markets in the US, such as price fixing cartels, organised outside US
territory and selling their products in the US. The extent to which US authorities made use
of the Effects Doctrine varied over time. While the competition authorities under the
Reagan administration were less belligerent in the extraterritorial enforcement of
competition law (Hwang, 2004: 117), from the 1990s to the turn of the century, the US
practice of extraterritorial application increased considerably, and in addition, also became
a rather lucrative business. From 1996 to 1997, the US DoJ prosecuted more than 50
companies for international cartel activities and obtained fines of more than US$ 1.9
billion, and it also imprisoned about 20 senior executives for cartel activities (Kolasky,
2002a: 1). In 1997 alone, US courts imposed fines amounting to a total of US$ 200 million
in criminal antitrust cases, all involving international cartels (FT, 1998e: 20). In 1998,
more than 30 criminal cartel investigations were pending, involving companies based in
more than 20 countries (ibid). A third of all cases involved foreign defendants, compared
to 1% in 1991 (ibid, 1998d).

The US practice of extraterritoriality generated fierce controversies and evoked the picture
of a hegemonic gesture of aggressive unilateralism (Gavil et al., 2002: 935). The EU and a
The DAmato Act was officially titled Iran and Libya Sanctions Act 1996, and the Helms-Burton Act,
named after the US Senator Jesse James and Dan Burton, the Cuban Liberty and Democratic Solidarity
(Libertad) Act 1996. Both were designed to foster the US economic embargo against Iran, Libya, and Cuba,
and meant to prosecute any foreign citizen, company, or government involved in business transactions with
these countries. In the case of non-compliance, the punishment ranged from the confiscation of the property
of companies in the US, to the banning of company directors and their families from entry into the US, even
if there was little demonstrable effect of their actions within US territory (Dixon and McCorquodale, 2003:
285; Lane, 2000: 280).

39

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range of EU Member States sharply criticised US unilateralism in competition matters. A

range of governments adopted laws or so-called blocking statutes designed to prevent US
efforts to assert extraterritorial jurisdiction (Calvani, 2004: 4).40 Blocking statutes rule that
a domestic jurisdiction prohibits companies to comply with the laws of another and to
provide other jurisdictions with information. The US authorities, however, saw no evil in
the extraterritorial application of their antitrust laws and claimed they would intervene in
cases in which foreign jurisdictions failed to enforce their competition laws effectively
(Jenny, 2003: 620). When the US adopted the DAmato and the Helms Burton Act in 1996
to punish foreign investment in and trade with Cuba, Iran, and Libya, the EU fiercely
protested, particularly in Spain, which had strong trade and investment links with Cuba
(FT, 1996c: 5). The EU eventually challenged the US Helms-Burton Act before the WTO
for breaking with numerous free trade rules. Former Competition Commissioner Sir Leon
Brittan explained that the EU cannot accept that the US on the basis of unilateral
legislation determines and restricts the EUs economic and commercial relations, and that
an extraterritorial extension of US jurisdiction had no basis in international law (Renfurm,
2005). The US government claimed exemption under the WTOs vague national security
provisions and argued that the embargo was a matter of national security. In the end, the
EU and US signed a compromise agreement on the basis of which further legal action in
the WTO was dropped in 1997 (see for more details Roy, 1997; 2000).

In reaction to the steadily growing number of US extraterritoriality cases in the field of

competition law enforcement in the 1990s, the Commission also started to apply EU
competition law more frequently to companies located outside the EU. Early examples are
the 1972 Chemical Industries and the famous 1985 Wood Pulp cartel cases, in which the
ECJ decided that Article 81 was also applicable to companies located and registered
outside the EC, provided that there is reason to expect substantial, direct, and intended
adverse impacts on the European economy (Sachse, 2006). The number of
extraterritoriality cases increased in the late 1990s. The Commissions decision in the
Boeing-McDonnell Douglas merger of 1997 falls into the category of extraterritoriality
(see earlier Section), as well as the Exxon-Mobil merger in 1999, and the GE- Honeywell

40

Canada is exemplary in this respect, but also Germany, the UK, and Switzerland adopted a rule that limits
the effect of US judgements (Freyer, 2006: 128). German law addresses the issue in section 328 of the Civil
Procedure Laws, ruling that a foreign judgment may be denied if it would lead to a result that is
irreconcilable with material principles of German law, especially if recognition is irreconcilable with
constitutional rights (Buxbaum, 2006: 12). The German courts in particular referred to this provision to
deny recognition of the practice of multiple damages awards in antitrust cases (ibid).

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merger 2001 (see following section in this Chapter). Particularly illustrative is the merger
between the South Korean electronics manufacturer Samsung and the US computer
manufacturer AST Research Incorporated. The Commission fined the two companies for
not having complied with the notification requirement of the EU Merger Regulation
(European Voice, 1998). The merger did not have a damaging effect on competition in the
computer market and the Commission would have cleared the merger anyway. However,
as the companies did not ask prior permission from the Commission, the fine demonstrated
merely an act of symbolic power meant to communicate to the transnational business
community that it could not ignore the Commission as a competition authority and that
extraterritoriality rulings were no longer exclusively a US hobby. Yet, the legal grounds
for the Commissions extraterritoriality were highly insecure. There were no provisions in
the treaties on the jurisdictional reach of EU competition laws, and court rulings so far
interpreted the extraterritoriality question inconsistently, i.e. there were no explicit
decisions regarding Article 82 or merger cases (Monti, 2002a: 71).
In 1999, the European Court of First Instance (CFI) played a significant role in providing
a legal basis for the extraterritorial application of EU competition law. Its judgment in the
Gencor-Lonrho case constituted a landmark decision in this regard. Briefly, the
Commission prohibited a merger between the mineral mining companies Gencor from
South Africa and Lonrho from the UK. Both companies operated outside Communityborders and had no assets in the EU. The Commission blocked the merger, regardless of
the fact that the South African competition gave its permission. It argued that the new
combination caused a dominant position in the world market for platinum and that it
affected trade between the EU Member States. When the companies appealed at the CFI
(i.e. Gencor Ltd vs Commission), it ruled that the Commission was authorised to block the
deal because it was foreseeable that the proposed concentration will have an immediate
and substantial effect in the Community. The Commission very much welcomed the
newfound clarity (Monti, 2003: 72). One could say that the ruling equipped the
Commission with its own Effects Doctrine. Similarly to the US, it could now prosecute
anticompetitive conduct, irrespective of the companies national origin, as long as it had a
major effect on the common market of the EU. In contrast to the US Effects Doctrine,
which was extended to conduct restraining trade with the US Foreign Trade Improvements
Act in 1982, the Commission maintained that the EU version was less sweeping as it did
not cover adverse effects on European exports markets (Monti, 2003: 72).

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Although other competition authorities also increasingly started to trespass jurisdictional

sovereignty in competition law enforcement, the extraterritorial application was foremost a
US-EU play. The Effects Doctrine significantly consolidated the Commissions role as a
competition authority with a global reach. It created a certain degree of co-deterrence in
the extraterritorial application of competition laws. In fact, the US competition authorities
tempered their conduct (Griffin, 2000: 41). The US authorities increasingly had to come to
terms with an ever more powerful Commission on a more equal footing in the global
realm. At the conference celebrating the 10th anniversary of the EC Merger Control
Regulation in September 2000 in Brussels, Joel Klein, US Assistant Attorney General had
to admit that EU antitrust underwent a process of extraordinary growth and maturity
(Klein, 2000). In response to underlying tensions between the EU and US competition
authorities, Competition Commissioner Mario Monti reminded his US counterparts that
the EU and US carried comparable global weight in the area of competition law
enforcement as Europe acted as one, and not as 25 countries separately (Monti, 2004c).

To recapitulate, structural economic interdependence, which intensified with the growing

number of transatlantic mergers in the course of the 1990s, led to enhanced transatlantic
interagency cooperation in competition matters. On institutional grounds, the adoption of
an EU Effects Doctrine was critical in increasing the prospect of inconsistent rulings and
judicial conflicts regarding economic transactions. The inclusion of positive comity into
the agreement needs to be understood as a political response to both the request of
transatlantic business interests seeking to reduce inconsistent rulings and the elimination of
extraterritorial application by a one-stop-shop rule similar to that found in the EU Merger
Regulation. According to Jenny (1998: 1), if the taste for the extraterritorial adventure
spreads further, the result is likely to be chaos and increased uncertainty for business.
Therefore, positive comity seeks to offer a robust alternative to the extraterritorial
extravagance of certain players (ibid: 3). The EU Effects Doctrine challenged the US
authorities and their longstanding hegemonic practice of applying competition laws on an
extraterritorial basis. Prior to these challenges, there was no direct need for the US to
engage or cooperate with other competition authorities. When faced with the significant
strengthening of the Commissions competences in competition matters alongside the
intra-EU development of further market integration, the US competition authorities could
no longer ignore the Commission. Bilateral cooperation, in practice, implied that the
competition authorities would continue to notify competition cases to each other in order

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to keep each other mutually informed. In addition, competition officials attended each
others staff meetings. Part and parcel of the cooperation endeavour as envisaged by the
business community was to arrive at a process of substantive and procedural convergence
in order to reduce the negative externalities involved in complying with different
jurisdictions, and hence, to reduce the costs inherent to cross-border transactions more
generally. As far as substantive convergence was concerned, CEOs observed that the
Commission de facto did have a more conservative approach to merger review (Draghi,
2003). They noticed an ever-toughening stance by the EU Merger Task Force in the late
1990s. The Commission blocked concentration transactions with increased frequency
(ibid). Therefore, corporations had a stake in bringing the EU model of merger control
closer in line with US practice.

The interests of the transatlantic business community in interagency cooperation were

limited to the field of mergers. It is for this reason that the exchange of confidential
information became a highly politicised issue. The International Chamber of Commerce
(ICC) and the TABD repeatedly stressed that confidential corporate information should
only be exchanged in merger cases and only on the basis of prior consent from the
companies involved (TABD, 1997: 6; ICC, 1999a, 1999b). In addition to the imposition of
institutional safeguards guaranteeing the leakage of sensitive commercial information,
business associations requested that companies refusing to cooperate should not be subject
to a less favourable treatment or sanctioned in any way. The corporate request was
successful in both the first and the second cooperation agreement (i.e. Article 3 and Article
4 respectively). To indicate the importance of this business request: even though the new
agreement was intended to supplement and to be interpreted consistently with that of 1991,
business interests made sure that this point was reiterated (cf. ICC, 1997). Based on these
specific provisions, competition authorities could only exchange information on general
matters in the implementation of the laws, and were obliged to protect the confidentiality
of this information. Without the prior permission of companies under investigation,
officials from the other competition authority could not participate in hearings. In other
words, transatlantic cooperation was entirely dependent on the companies goodwill to
grant waivers for exchanging confidential information concerning their case (Schaub,
1998). Without the exchange of confidential information, mutual notification consisted
merely of filling in standardised forms with little more than the companies names
(Commission, 1994b). As a result, transatlantic cooperation was most common in the field

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of mergers where business had a greater incentive to cooperate with the competition
authorities, and to allow joint EU-US interviews in order to speed up the review procedure
and receive consistent rulings. Exemplary cases in which reciprocal consultation
procedures and coordinated enforcement were applied are Daimler Benz-Chrysler (1998),
British Petroleum-Amoco (1998), Deutsche Bank-Bankers Trust (1999), and Ford-Volvo
(1999), WorldCom-MCI, and MCI-WorldCom-Sprint cases (FT, 1998a: 3).

The Commission wanted to enter a cooperation agreement with the US authorities that
went much further in terms of the exchange of confidential information (Monti, 2002a:
78). This would facilitate the Commissions combat of cartels. In contrast to the
Commission, the US DoJ and US FTC are, by law, entitled to conclude agreements
containing such provisions. The International Antitrust Enforcement Act (IAEAA) that
came into force in 1994, and the Antitrust Enforcement Guidelines for International
Operations issued in the same year, formed the basis of so-called second generation
agreements. In the US, cartels constitute a major crime against consumers and are per se
prohibited, and prosecuted under criminal law (see Chapter 2). For this reason, the US
competition authorities possess extensive powers to detect cartels, including the
entitlement to exchange confidential information by law. Transnational corporations
generally seek to avoid US criminal sanctions, the treble damage compensation rule, but
also private enforcement and class actions (see Chapter 2). In the EU, where cartel
prosecution is traditionally less firmly rooted, breaches can only be sanctioned based on
fines. Upon the initiative of the US, in the 1998 OECD Recommendation devoted to
combating hard-core cartels, Member States were encouraged to conclude agreements on
the exchange of confidential information (OECD, 1998). The US authorities entered the
most far-reaching bilateral competition agreement with Australia, which was due to
Australias particular strong confidentiality laws (Calvani, 2004: 6). To date, fierce
lobbying of business associations constitutes the reason why there is no transatlantic
IAEAA-type agreement. Company directors in Europe (and elsewhere) in particular fear
exposure to the US jurisdiction in cartel matters. For corporate actors, the inclusion of a
provision allowing the exchange of confidential information may lead to more hazards
than benefits. Rather than a second-generation agreement that would also make it possible
to cooperate more extensively in the prosecution of cartels, only a non-binding
Administrative Arrangements on Attendance (AAA) was concluded with the US authorities
in 1999.

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6.4.2 The GE-Honeywell Controversy

The merger between the two US companies, General Electrics and Honeywell further
fuelled transatlantic competition controversies. The merger concerned the aerospace
industry, most notably the market for jet engines, aircraft systems, and engine controls on a
worldwide scale (Motta, 2004: 379). The situation was similar to that of the Boeing
McDonnell-Douglas merger. While the US DoJ allowed the deal, subject to minor
modifications, the Commission blocked it in July 2001. Again, the different rulings were
highly politicised, and again, the different antitrust statutes and enforcement principles
across each side of the Atlantic rose to the surface. Ironically, the disagreement took place
against the background of the 10th anniversary of the first transatlantic bilateral cooperation
agreement. Competition officials acknowledged that cooperative efforts and good
intentions were not enough (James, 2001a). The contradictory rulings were ascribed to a
fundamental, doctrinal disagreement over the economic purposes and scope of antitrust
enforcement (ibid). While US authorities conceived the new company to be an effective
competitor, the Commission argued that it discouraged rivals from future investments and
drove them out of the market. Again, US competition officials accused the Commission of
giving preference to competitor interests above both efficiency and consumer welfare
arguments, and hence of being unduly protective (Kolasky in Guerrera and Hill, 2002). The
US critique points at the heart of the two schools of economic thought that dominated in the
competition authorities of the EU and the US in the past decades: the Freiburg School and
the Chicago School. The Commissions blocking was considered antithetical to antitrust
enforcement, as it was neither economically sound, nor supported by empirical evidence
(James, 2001b). Similar sophisticated econometric analyses to those conducted in the US
were absent in the Commissions analysis. Instead, as in the Boeing-McDonnell Douglas
merger, the Commission based its decision in the GE-Honeywell merger on general
industry assumptions (Boeder, 2000: 142).

The US authorities proclaimed that sound economic analysis would help to disentangle
trade aspects from competition matters. Substantial efforts were made to streamline
economic thinking across the Atlantic. Over time, Commission officials adopted this view.
Illustrative of this is the declaration by Alexander Schaub, Director General of
Competition, that successful cooperation depends upon rigorous economic analyses based
upon strictly legal rules (Schaub, 1998). Moreover, trade policy issues should not become
entwined with competition issues (ibid). As will be argued in Chapter 8, in the course of a

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series of reforms, the European competition regime was institutionally transformed and
came to incorporate a broad range of key substantive features from the US competition
model and procedures, such as streamlining the timing of the merger review process. The
DG Competition employed more economists, and fine-tuned microeconometric modelling
replaced the previous, macroeconomic deliberate approach.

6.4.3 The Microsoft Controversy

The Microsoft controversy is similarly illustrative of the fundamental difference in
approach between the US competition authorities and the European Commission. It
highlights the enduring dominance of Chicago School reasoning at the US antitrust
authorities and the engrained suspicion towards exorbitant corporate size within the
European competition model, one of the vestiges of ordoliberal influence. Initially, the US
DoJ, under the Clinton Presidency, prosecuted Microsoft for attempting to monopolise its
market position over desktop operating systems in 1998. The ruling of the Supreme Court
in US v. Microsoft in 2000 supported the decision by the DoJ and required the dismantling
of the company. Whereas size hardly mattered under the previous administrations, the
ruling indicated a greater reservation towards the belief in the self-healing mechanisms of
capitalist markets. When the case was pending, Microsoft engaged in a tremendous
lobbying campaign against the US antitrust authorities, which, amongst others, was
targeted at reducing the budget of the DoJ (Pryor, 2001: 317). Bill Gates supported his
campaign with the argument that the Antitrust Division was harming the companys
reputation (ibid). When Microsoft brought the case to the US Appeals Court, the lower
courts decision was reversed based on efficiency grounds, supported by the rule of reason
(see Chapter 2). The ruling indicated that Chicago doctrines could easily be bypassed: as
long as a company could prove to be efficient and not to overcharge consumers, corporate
size and unilateral conduct was not problematised or considered an infringement of US
antitrust laws. The Microsoft ruling of the US judiciary stands out as a landmark case in
the fostering of a tolerant approach to economic power concentration.

The European Commission challenged Microsoft in 1998 based on Article 82 prohibiting

the abuse of a dominant market position, and required Microsoft to give up its monopoly
position with regard to tying the Windows Media Player exclusively to its Windows PCs.
Microsoft holds a 95% market share in desktop publishing and a 70% market share in

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server operating systems. The Commission fined Microsoft 497 million for abusing its
market power in the EU after five years of investigations the largest antitrust fine ever
imposed by the Commission (but unlikely to hurt Microsoft with US $ 54 billion cash flow
at its disposition) (Smith in Dombey and Waters, 2004). When Microsoft appealed at the
Court of First Instance (CFI), it ruled in December 2004 that Microsoft violated the EU
objective of guaranteeing equal opportunity in market integration when bundling its
Media Player with the Windows Operating System. It ordered that Microsoft had to
disclose complete and accurate specifications for the protocols necessary for its
competitors server products to be able to talk on equal footing with Windows software.
This implied a code removal, which, according to Brad Smith, Microsofts General
Counsel, constitutes the broadest compulsory licensing of intellectual property right since
the EU was founded 50 years ago (Litan and Shapiro, 2001: 55).

Although the DoJ had attacked Microsoft on similar grounds in 1998, US government
officials were furious about the Commissions decision to challenge Microsoft based on
monopoly accusations, which considerably increased tensions in the transatlantic
relationship. Microsoft, which is estimated to spend more than US$ 6 million a year on
lobbying activities in Washington alone, lobbied the US government extensively,
demanding that it increase political pressure in order to convince the Commission, at that
time headed by Mario Monti, to withdraw the case (Pitschner, 2004). US Senator Bill Frist,
a Republican, accused the Commission of threatening the vitality of Americas IT
industry, which touches upon American jobs, American consumers and the American
economy (Hart, 2001: 10). Again, the leverage of US-EU trade disputes emerged into the
picture. In 2002, the Commission and the US antitrust authorities agreed to conduct a joint
investigation procedure (Helmore, 2004). As inconsistent rulings by the EU and the US
authorities could have created uncertainty and higher transaction costs, Microsoft gave its
consent for the transatlantic cooperation endeavour. However, while the US authorities
reached a comprehensive settlement with Microsoft in 2002, the Commission did not. It
continued to prosecute Microsoft for having abused its dominance by tying the Windows
Media Player to Windows, and in 2006 it imposed another fine of 280,5 million on
Microsoft for failing to comply with the 2004 decision. Thereby, the Commission went
against a prior decision of the US authorities and neglected the positive comity agreement.
Microsoft appealed again at the CFI, which supported the Commissions ruling on 17
September 2007, after nine years of arduous investigations. The company agreed to

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comply with the ruling of the CFI and announced to take concrete steps to provide
competitors with the demanded access to its technology. In the view of US antitrust
authorities, the approach taken by the EU reconfirmed the view that it attempts to protect
competitors, rather than competition (see previous sections). Thomas Barnett, head of the
DoJs Antitrust Division, reacted on the ruling by saying that it had unfortunate
consequences of harming consumers by chilling innovatrion and discouraging competition
(in FT, 2007: 8). According to the Chicagoan single goal orientation of efficiency gains,
and hence, consumer welfare, that is prevailing in the US, competition policy should not
protect smaller companies from competition by larger companies.

The McDonnell Douglas merger, the GE-Honeywell merger, and the Microsoft case are
illustrative for the political limits of bilateral cooperation in competition matters across the
Atlantic. These high-profile cases brought the differences in approaches to the fore, and
increased tensions between the EU and the US competition authorities. Consequently, the
European Commission put much effort in the conclusion of multilateral competition
agreement, as the next chapter demonstrates.

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Chapter 7
The Politics of the Multilateral Trajectory:
The Convergence Crusade of EU and US Competition Authorities

The greatest long-term challenge in terms of convergence will be the task of managing
the worldwide proliferation of antitrust regimes. Many of these regimes are very new, and
we both the EU and US need to be advocating that competition policy should be used to
foster competition, and not as a protectionist instrument, as an instrument of old-fashioned
industrial policy, as an instrument of social policy, or whatever.

Alexander Schaub, Director-General for Competition at the European Commission (2002a: 12)

Introduction
Competition policy gathered political momentum in the 1990s when it reached the global
agenda. In the road-levelling process towards the formalisation of a binding multilateral
agreement on competition within the institutional setting of the World Trade Organisation
(WTO), the European Commission positioned itself at the fore. A sequence of staunch
proponents of the neoliberal free-market ideology at the DG Competition campaigned to
establish a comprehensive competition culture on a global scale. What started with the
energetic Commissioners Peter Sutherland and Thatcherite Sir Leon Brittan (1989-1995),
continued with Karel van Miert (1995-1999) and Mario Monti (1999-2004). By means of
the multilateral trajectory, the Commissions DG Competition sought to transpose the
subsequent subordination of EU competition policy to neoliberal ideas onto a global level.
The idea of establishing multilateral competition rules at the WTO was formed in the
context of the larger geopolitical transformations of the early 1990s and the finalisation of
the Uruguay Round, two important historical circumstances that fostered belief in opening
up markets to competition and removing barriers to trade. Alongside the subsequent
reduction of government imposed tariff and non-tariff barriers, so-called 'private barriers to
trade' were identified as the most important problem needing to be solved.

The impetus found its origins in the quest of the same transnational business elite that
demanded enhanced transatlantic cooperation in competition matters (see Chapter 6).
Against the backdrop of the breathtaking pace in which structural economic developments
made it easier for companies to transnationalise and engage concentration activities and
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other kinds of commercial intercompany transactions, private market barriers and state aid
measures for domestic companies inhibited free-market access for TNCs and the
possibilities of expansion into new product and labour markets. Moreover, the growing
number of domestic competition regimes around the world, particularly the adoption of
merger controlling laws, enhanced the problems resulting from multi-jurisdictional
overlaps, and hence imposed additional transaction costs on TNCs. As a broad-scale
harmonisation of national competition laws was not a viable option, hopes were cherished
that, by the establishment of WTO competition rules, national laws and review procedures
would at least converge. The transnational business elite, most of whom had their
headquarters in the OECD world, found a committed ally in the Commissions DG
Competition for exporting the free-market logic to the global realm. The initiatives for a
multilateral agreement began to take shape in 1996 when competition was declared one of
the Singapore Issues at the Singapore Ministerial Conference of the WTO, together with
three other market-making policy issues, such as trade and investment, transparency in
government procurement and trade facilitation. The subsequent proliferation of non-tariff
related issue-linkages, so-called trade and issues within the WTO meant the
conclusion of an agreement on competition rules appeared to be within striking distance. In
September 2003 at the Cancn Ministerial Conference of the WTO, however, the project
of multilateralising competition rules experienced an embarrassing downturn. Due to fierce
opposition from the US authorities, and a number of developing countries, albeit for
different reasons, the idea of a binding global competition agreement was abandoned.

This chapter explains why the EU proposal arrived at the WTO, which social forces
supported this process and their reasons for doing so. Established accounts explaining the
Commissions multilateral endeavours tend to suggest that competition regulators desired
convergence of competition laws as a means to increase international cooperation in areas
under their discretionary authority (Damro, 2006b: 869). In contrast to this view, this
chapter demonstrates that the reason why the Commission sought to craft a common
understanding on competition principles around the world needs to be understood in the
context of transnationally operating companies seeking worldwide market access for
goods, services, and capital. Commission officials embraced the desire of TNCs to
institutionalise free competition as a means of ensuring the right to compete, and hence,
the right to access new markets. This chapter starts with a brief walk through the history of
attempts to multilateralise rules on competition. There were many initiatives for the

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conclusions of a binding multilateral competition agreement; however none of them was

successful. The idea dates back to as early as 1947, to the Havana Charter (see Chapter 3),
and was revitalised in the 1960s (see Chapter 4). Except for a few non-binding OECD
Recommendations in the 1980s, which were limited to the economically successful
industrialised world, virtually nothing happened until the mid-1990s, when the idea of
multilateralising competition rules had its comeback within the WTO.

7.1 From Havana to Munich:

A History of Unsuccessful Attempts to Multilateralise Rules on Competition
7.1.1 Rules on Competition in the Uruguay Round of the GATT Negotiations
Due the difficulties, within GATT, in agreeing terms with regard to a multilateral trading
system (i.e. the Kennedy, Tokyo, and Uruguay Rounds), competition rules had always
remained inferior to trade issues. Nonetheless, there had always been attempts to include
competition rules. In the preparations for the Punta Del Este Declaration, launching the
GATT Uruguay Round in 1986, developing countries demanded multilateral competition
rules. However, industrialised countries, including the EC, blocked the initiative, because
progressive trade liberalisation was central on their agenda (Carl, 2001: 2). The new
GATT round was pretentiously declared the biggest reform of the worlds trading
system.41 It sought to abolish government-imposed tariff and non-tariff barriers to trade,
except for agricultural products, the issue that brought the negotiations to the verge of
collapse after almost eight years of difficult negotiations (from September 1986 to April
1994). Although provisions touching upon questions on competition were not fully
excluded, they were mostly sector-specific, such as in the case of the telecommunications
and financial services agreements in the General Agreement on Trade in Services
(GATS).42 Nonetheless, the successful completion of the Uruguay Round at the 1994
Ministerial Conference in Marrakech, Morocco, boosted a spirit in which the removal of
See for more on the history of the WTO at www.wto.org.
The GATS addressed the regulation of monopolies and exclusive service suppliers in Article 8. Similarly,
the annexed agreements on Trade Related Investment Measures (TRIMs) and the agreement on the TradeRelated Aspects of Intellectual Property Rights (TRIPs) contained provisions on the control of
anticompetitive business practices relating to the transfer of technology and other proprietary information. In
the TRIPs agreement, Article 40 on the Control of Anticompetitive Practices in Contractual Licenses
directed against anticompetitive practices relating to the licensing of intellectual property rights. Article
22(2) (b) addressed Acts of Unfair Competition and Article 5(5), measures to avoid disturbing conditions of
competition. In the Textile Agreement, Article 6(16) prohibited market segmentation for competing products.
Furthermore, the Agreement on Basic Telecommunications Services in 1997 included a commitment to the
elimination of exclusionary practices (cf. Anderson and Holmes, 2002: 6; Schoneveld, 2003: 466).
41
42

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the remaining barriers seemed tangible, including barriers to free competition. Moreover,
the larger geopolitical transformations, caused by the breakdown of the Soviet Regime in
the early 1990s, fostered the belief that the logics of free competition were to be
orchestrated in the multilateral realm. In the early 1990s, a group of foremost German
academics and practitioners located in Munich submitted the Draft International Antitrust
Code (DIAC) to the GATT Member States.

7.1.2 The Draft International Antitrust Code (DIAC)

What came to be referred as the Munich Group came up with a very detailed code, the
Draft International Antitrust Code (DIAC), in 1993, a proposal aimed at supplementing the
trade-orientated approach of the GATT with a plurilateral competition regime binding
those Member States that ratified the code. The group comprised mostly German
academics and private practitioners, and a few Americans and Japanese experts in the field
of competition laws (Gerber, 2002: 128). Wolfgang Fikentscher, Professor of Comparative
Law at the University of Munich, and Ulrich Immenga, Professor for International
Economic Law from the University of Gttingen were the leading figures in the DIAC (see
Fikentscher and Immenga, 1995). Under the auspices of the Max Planck Institute, the
DIAC did not bring up the issue of harmonisation of competition laws and practices, but
mainly focused on establishing minimum standards with regard to so-called hard-core
business restraints, including various per se prohibitions on horizontal and vertical
intercompany agreements. It suggested disjointing competition provisions from trade
issues and establishing an International Antitrust Authority (IAA), which would exclusively
deal with transborder cases and provide a dispute settlement mechanism in cases where
contracting states failed to implement the agreed standards. Rather than being an allinclusive world competition authority entrusted with far-reaching powers, the IAA, like
private actors, would challenge national competition authorities before national courts. The
logic was that national governments and an international agency were mutually responsible
for the enforcement of competition laws.

The DIAC proposal received careful thought in the Marrakech Agreement on the
establishment of what later became the World Trade Organisation (WTO). However, it did
not create the necessary enthusiasm within the international community. Much of the
criticism pointed to the DIACs far-reaching regulatory approach and the strict cartel

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prosecution at international level (Brmmelmeyer, 2000: 197). The US government

considered the DIAC too interventionist and suggested a regime of private enforcement,
instead, according to which all interested parties, foreign or domestic, private or public,
could bring anticompetitive cases to national courts (Gerber, 2002: 128). The International
Antitrust Committee of the American Bar Association (ABA) launched an alternative
proposal, which advocated an agreement among states with regard to some basic
principles, such as unlawfulness of cartels and the partial harmonisation of filing
requirements for mergers, rather than establishing a dispute settlement mechanism
(Canadian Competition Bureau, 2001: 8). This proposal, like the DIAC, did, however, not
materialise. Nonetheless, it triggered a discussion about multilateral competition laws.

With the solid support of their business communities, our governments can speed up on
international negotiations.

Horst Langer, Management Board Siemens AG (in CEO, 1998b)

7.2 The Transnational Business Elite Setting the Agenda for a Multilateral
Competition Agreement
The transnational business community had a stake in reducing negative policy externalities
arising from cross-border transactions not only in the transatlantic realm, but also on a
global scale. Priority agenda points were: the harmonisation or convergence of the
different national procedures in the clearance of mergers and acquisitions, and the creation
of free-market access through the institutionalisation of competition laws on a global scale.
The interest in harmonisation or convergence is inherently linked to the fact that
competition regimes proliferated around the globe, and multijurisdictional overlaps
became more common. In 1989, only 31 countries had competition laws, of which 20 were
situated in the industrialised OECD world and 11 in the developing world (Schoneveld,
2003: 434). Today, there are nearly a hundred states that have adopted competition laws
and about 70 countries require a pre-merger notification. According to estimates, in 2010
there will be 110 countries with some sort of a competition regime (Gavil et al., 2002: 59).
More than 60% of all competition regimes were introduced during the 1990s, mostly by
developing countries, and another 20 countries are still in the process of adopting
competition laws (ICPAC, 2000: 33 in Damro, 2004: 12). Competition regimes emerged

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foremost in South American countries, marking a wide gap with most African countries
(except for Zambia, Gabon, and South Africa) and much of Asia. South American and
Caribbean countries even went as far as to establish regional cooperation agreements on
competition, i.e. Mercosur, the Andean Community, and the Caribbean Community and
Common Market, in short, Caricom (cf. Lee and Morand, 2003).

The proliferation of competition regimes in both developed and developing countries,

implied that different approaches to competition, and hence, different conceptions of
market access emerged. Moreover, mergers and acquisitions, and sometimes other types of
commercial agreements, needed to be filed to multiple antitrust jurisdictions, each
enforcing different competition laws and handling different notification procedures,
timetables, information requirements, and levying different review fees. To give an
example, while in the EU and the US, turnover thresholds decide whether merging
companies have to notify to the respective competition authorities, in other countries
market share tests are determining, i.e. Brazil, Slovenia, and Turkey (Djelic and Kleiner,
2003: 9). Moreover, while notification in the EU is free, the US authorities charge a
minimum of US$ 45,000 and a country like Croatia US$ 140,000 (ibid). Business
representatives repeatedly complained about the Tower of Babel in the compliance with
different national competition laws. To comply with 15 to 30 different merger regimes,
which all yielded different results, increased transaction costs, complexity, and
uncertainty. An extreme example was the planned merger of MCI WorldCom and Sprint,
which was notified in 37 different jurisdictions before the two companies finally
abandoned the deal in 2000 (Bannerman, 2002: 55-56). Similarly, the merger between
Exxon and Mobil was notified to 20 and the GE-Honeywell merger to 25 different
jurisdictions (Morgan, 2005: 12). In addition to financial and administrative burdens,
multiple filings and inconsistent penalising of anticompetitive market conduct created
great potential for judicial conflicts. As companies often submit over a million pages of
paperwork in order to support a deal (Bannerman, 2002: 11), different rulings by different
competition authorities should not come as a surprise. It follows that transnationally
operating businesses had a stake in the harmonisation, or then convergence of domestic
competition rules and practices on a global scale in order to create a more business friendly
environment on the global marketplace.

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The TABD, the ERT, UNICE and AmCham, as well as the ICC constituted the choir of
transnational corporate interests. The ICC, involving more than 7,000 member companies
and business associations from over 130 countries, including law firms and other
professional service companies, evolved into a triumphant lobbyist for global economic
deregulation in fora such as the WTO, the G8, the OECD, as well as UNCTAD (cf. Carrol
and Carson, 2006). In 1994 at the ERT Summit in Essen, Germany, ERT members urged
the political leaders of the EU, among which the Commission, to consider a more outward
focus on EU competition policy. Holding exceptionally privileged access points to the
European Commission, it set the agenda, together with the TABD. Together, they
articulated their wish for more consistency in global economic transactions and to extend
the coverage of the WTO to additional relevant areas, such as competition policy in order
to address structural impediments to market access which foreign investors might come
across (ERT, 1996b; TABD, 1996). They demanded that the EU and the US authorities
take the lead and to make joint efforts within the WTO to harmonise strong and effective
competition laws (TABD, 1995: Section II.13 and II.14). As free trade and free
competition were both deeply entangled areas of economic regulation, they advocated the
establishment of a WTO committee on trade and competition policy at the Singapore
Ministerial Conference (Business Law Europe, 1996). The transnational business elite
were motivated by the fact that, in addition to conventional tariff barriers to free trade,
barriers that impeded free competition created an obstacle to corporate expansion and thus
the achievement of a competitive market position. It wanted to expand onto a worldwide
scale what in Eurojargon was formulated as creating a level playing field. The process of
market liberalisation in Europe should not take shape in isolation, but be fortified by an
energetic commitment to a free-market environment by the rest of the world in order to
allow free-market access to natural resources and new geographical product markets. In a
report, the ERT spelled out its claim as follows:
The world economy is the proving ground. Industry wants a strong Europe in a growing
world economy, which cannot be achieved by building a fortress closed against our
neighbours. The largest companies of the European Round Table operate on a global scale
and can clearly identify the causes of declining competitiveness. [] Industry [...] expects
more open access to world markets, in return for giving our competitors better access to
the Single Market in Europe. (ERT, 1993: 10, 14)

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The transnational business community had a stark interest in the removal of cartels and
private restrictive practices in domestic market settings. Even though tariff barriers were
low, transnational business representatives regularly complained about the closed Japanese
and Korean markets (The Economist, 1994: 55). For example, in Japan, foreign producers
were restricted from entering Japanese markets by an extensive quota system, tariffs, and
special technical and administrative import requirements (Ruigrok and Van Tulder, 1995:
42). In addition, lax enforcement of competition laws, biased regulation in the banking
and insurance sector, biased production, distribution and retailing networks, and other
restrictive private practices were also identified as major barriers to entering the Japanese
market (FT, 1993k: 2). Similarly, it urged the abolition of protectionist policies promoting
national champions, or policies that used the cloak of patriotism or national security to
prevent overseas investment (Draghi, 2003: 10-11). In addition to the removal of
regulatory and private market barriers, the transnational business community also had a
strong interest in significantly eliminating the potential for conflicts arising from
extraterritorial competition law enforcement. The TABD urged the US and EU
governments to cooperate closely with the private sector in order to arrive at the most
constructive approach in the promotion of a better understanding of the relationship
between competition policy and the issues significant market access in the WTO (TABD,
1996). It also reminded the US and the EU authorities to work closely with the private
sector in order to develop the most constructive approach to this issue (TABD, 1996: 7).

Even though the US Department of Commerce established and nurtured the TABD in
collaboration with the Commission (see Chapter 6), over time the TABDs alliance with
the Commission became much stronger, and the TABD even located its office near the
Commissions headquarters in Brussels. The Commission stressed the TABDs role in
setting priorities in the EUs WTO agenda (CEO, 1999c). As the next section illustrates,
the Commission took the transnational business elites demands to multilateralise
competition policy seriously.

7.3 A Role to Play by the European Commission: Taking the Initiative in the 1990s
The developments in the 1990s demonstrated that competition policy became one of the
EUs most formidable international powers (Damro, 2006b: 868). Commissioner Brittans
opening speech at the Cartel Conference of 19 June in 1990 hosted by the

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Bundeskartellamt in Berlin formed the prelude of a series of Commission initiatives that

were launched in the 1990s to establish a multilateral competition regime. The conference
was held shortly after the fall of the Berlin Wall and marked the beginning of a larger
geopolitical transformation of the centrally planned economies of the Central and Eastern
European countries (CEECs) into capitalist market regimes (Calvani, 2004: 11). At an
audience of competition experts from all over the world, Brittan declared the time ripe to
address international antitrust convergence (ibid). Two years later, the call for
convergence converted into the idea of building a multilateral competition regime. At the
1992 Annual Meeting of the World Economic Forum (WEF) in Davos, Brittan predicted
that international competition rules would become one of the most crucial issues in the
next decade and anticipated a strong role for the EU in drafting these rules. In his speech,
which he later recalled as the most important of his career, Brittan compared unfair trade
to cancer and asserted that through competition policy the cancer can be cured before it
takes hold (FT, 1992b: 14). Clear international definitions of cartels and restrictive
practices were necessary, according to Brittan, to distinguish between acceptable
industrial cooperation and unacceptable restrictive practices (ibid). He audaciously
suggested common rules on the appraisal of mergers', state subsidies, and public
monopolies, and proposed the GATT as an appropriate international forum to handle
competition disputes (ibid). Moreover, he recommended establishing an international panel
involving several Member State jurisdictions, which 'provided a forum for the discussion
of merger cases and impartial analysis of the merits of merger cases, as well as for
deciding which authority was best placed to deal with it (ibid). These issues were already
to be taken up in the next round of GATT trade discussions.

The fall of the Berlin Wall, and the expansion of market capitalism in the CEECs, led to a
missionary wave of activities in which the European Commission actively sought to export
its competition laws into new regions of the world. Similarly, in the run-up to the North
American Free Trade Agreement (NAFTA), US antitrust officials from the DoJ and the
FTC targeted their efforts at bringing the competition regimes of Canada and Mexico more
in line with the US model. Assisted by the competition task force of the American Bar
Association (ABA), the US competition authorities also sent out antitrust specialists to
abroad for longer periods of time to exert substantial influence in building up competition
regimes from scratch around the world. Together, the EU and US competition authorities
were involved in building up nearly 100 competition jurisdictions in emerging markets

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worldwide (Gavil et al., 2002: 4; Djelic and Kleiner, 2003: 8). In the early 1990s, the
Commissions focus was primarly on training officials from candidate countries awaiting
EU accession. Through various cooperation or association agreements, the Commission
expanded its global reach and provided technical assistance in newly emerging competition
regimes in North African, the Baltic and Mediterranean countries, Latin and Central
American, and Asian countries (Gerber, 2002: 134). The Commission organised
conferences and held seminars promoting competition policy as the centrepiece of a
smooth functioning of a capitalist market in modern societies, and outlining basic
economic concepts and theories on the workings of free and open markets (Ehlermann,
1995). Financed by the PHARE programme, it trained competition practioners and
organised the exchange of staff. In the Europe Agreements, the existence of competition
laws and effective enforcement were made one of the core preconditions for candidate
countries awaiting EU accession, together with the restoration of private ownership, the
introduction of company laws, rules on bankruptcy and liquidation of companies, the
liberalisation of prices, trade and FDI (Commission, 1995a). The Commission claimed that
the EU competition regime provided a useful model for the accession countries and
demanded an approximation of the national competition laws of the CEECs to the EC law
(ibid).

After the successful exportation of EU competition laws, the Commission

enthusiastically announced to follow the same logic on a worldwide scale (Commission,
1994: 7). While the EU approach to competition control won out from the US in Central
and Eastern Europe, many countries with newly established competition authorities
combine features of both the EU and the US model, i.e. Argentina, Brazil, Chile, Colombia
and Venezuela (Slaughter, 2004: 175). The core distinguishing elements of the US model,
such as multiple enforcement agencies, criminal prosecution and private litigation rights,
however, were employed only by a small number of developing countries (Gavil et al.,
2002: 930). Newly emerging competition regimes often preferred the European
competition model for several reasons. The EUs civil law approach was more compatible
with the legal traditions of most transition economies than the US court model (ibid: 60).
Codifications with per se prohibitions were easier accessible for countries lacking
specialised professionals in competition matters (Depypere, 1995: 9). The rule of reason
approach, in contrast, required economic and judicial interpretation on a case-by-case basis
by specialists. Furthermore, in contrast to the strongly efficiency orientated US model, the

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European model was preferred because of its more egalitarian competition standards and
the greater concern for the protection of small and medium-sized companies, as well as the
flexibility in achieving both economical, political, social goals that go beyond achieving
greater efficiency (Jenny, 2002: 297).

Against the backdrop of broad-based missionary activities in competition matters, the

Commission started to put much effort in the conclusion of a global framework promoting
the harmonisation of competition laws and practices around the world. Brittans quest for a
multilateral competition agreement found considerable support from his successors
Commissioner Karel van Miert and Mario Monti. Van Miert took the lead in instigating
think tank gatherings, which had the task of formulating concrete proposals for a
multilateral competition agreement.

7.3.1 Substantiating the Initiative: The 1995 Karel van Miert Report
In June 1994, Commissioner Karel van Miert assigned a group of Wise Men with the
mandate to come up with a possible framework for a multilateral agreement on
competition. The subsequent Wise Men Report of July 1995, or Karel van Miert Report
as it was also called, was officially titled Competition Policy in the New Trade Order:
Strengthening International Cooperation and Rules (European Commission, 1995a). Wise
Men groups became a common mechanism for drafting policy innovations in the EU
setting. Van Mierts group was constituted foremost by the staff of the DG Competition,
among whom was senior-level staff such as Director-General Claus-Dieter Ehlermann
(1990-1995) and Assistant Director General Jean-Franois Pons (1994-2002). In order to
keep up the appearance of an independent expert report, it was emphasised that the Wise
Men group was independent (European Commission, 1996b). It entailed the usual
disclaimer that this report represented the views of the group of experts and did not bind
the Commission (ibid: 1,22). Three independent experts joined Van Mierts Wise Men.
Among the external experts were Ulrich Immenga from the Munich Group, which had
come up with the DIAC proposal, Frdric Jenny, Professor of Economics and member of
the French competition authority, as well as Ernst-Ulrich Petersmann, Professor of
Economics at the University of St. Gallen, Switzerland (ibid: 23). Similarly to the Munich

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Group, the strong German (ordoliberal) representation in the Wise Men Group was
notable.43

Van Miert realised that at this stage a worldwide and independent competition agency in
the form of a World Competition Authority (WCA) was not feasible (FT, 1993k: 2). The
signatories of a multilateral agreement would not accept such far-reaching constraints on
national sovereignty. Van Miert therefore emphasised the establishment of minimum
competition rules in the first place. The Wise Men proposal served as a blueprint for the
EU to take the lead in setting competition rules on the agenda at the WTO's Ministerial
Conference in Singapore in December 1996. Together with his predecessor Brittan, van
Miert modified the 25-page long Wise Men Report and presented it to the Council (see
Brittan and Van Miert, 1996). Rather than a full-scale harmonisation of competition rules,
the Commission advised to strengthen international cooperation between competition
authorities and a first harmonisation of certain national rules and procedures (ibid: 3,
emphasis added). It recommended a gradual construction of a plurilateral agreement on a
set of jointly determined competition rules (ibid: 12-15). The signatories would initially
only include the worlds major trading partners and then expand in membership in a tierlike fashion. At a later stage, the founding members would decide upon an institutional
framework for a new international body to conciliate and arbitrate in the event of disputes
and differences (ibid: 10).44

In contrast to the more ambitious DIAC proposal suggesting a strong international

competition control regime, the envisaged plurilateral agreement would not replace or
interfere with individual decisions by domestic competition regimes. Thereby, national
competition authorities would enforce agreed minimum standards. The main tasks of an
international competition controlling level would be settling disputes between Members
and monitoring and disciplining their compliance. The Commission carefully referred to
the dispute settlement mechanism of the newly established World Trade Organisation
(WTO) as an appropriate framework. In a subsequent report to the Council, van Miert and
43

In addition to the German Claus-Dieter Ehlermann, Ulrich Immenga and Ernst-Ulrich Petersmann were
heavyweights in competition matters, looking back on an extensive record of work experience in competition
authorities and international fora. Mr. Petersmann studied economics among others at the University of
Freiburg, the ordoliberal core. He later worked as Consultant Legal Adviser from 1990 onwards in the
GATT/WTO Secretariat and participated or chaired six GATT/WTO dispute settlement panels.
44
The report identified the following countries as the potential signatories: US, Canada, Australia and New
Zealand, EU and the countries of the EEA and CEECs, Japan and other Asian industrialised countries such
as Hong Kong, Singapore, and Taiwan, as well as the most advanced Latin American countries
(European Commission, 1995b: 15-16).

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Brittan made this idea more explicit. They promoted the WTO as the most appropriate
forum as it included a system of transparency and surveillance through notification
requirements and monitoring provisions (Brittan and Van Miert, 1996). In addition to the
first phase of the plurilateral trajectory, the Commission advised deepening the existing
bilateral competition agreements. This meant the Commission continuing on its path,
particularly by increasing technical assistance in the establishment of competition laws and
procedures in the CEECS, the Newly Independent States (NIS), and Russia.

The recommendations of the Wise Men Report were essentially European in nature, in
terms of both substance and form. Like the historical evolution of the EU, the plurilateral
competition agreement should have a domino effect and progressively expand its
coverage in terms of member states, substance, and surveillance competences of the
international body (ibid: 22). At the same time, the report sought to avoid cumbersome
processes for coming to terms with signatories. Those sharing an interest in proceeding
with a competition agreement could do so, while others were free to opt out (ibid: 22).
Thereby, single signatories could not block multilateral decision making, a notion that
draws directly on the EUs experience with integration. Concerning the substance of the
rules, the report was quite straightforward. Although a few passages referred to
consensus and jointly determined principles, it suggested shaping the common
competition rules on existing EC laws and enforcement procedures. More specifically,
dominant market positions were to be ruled according to a regime similar to that of
Article 82 (TEC) (ibid: 17).

Analogous to the European competition regime, the report advocated establishing

notification procedures, according to which contracting states notified cases of commercial
transactions, including those that would fall under the block exemption regime of the EU.
Moreover, it included a possibility for other members or companies that had fallen victim
to anticompetitive practices to bring cases to the attention of the international body, which
would then mandate the best-placed competition authority to take action (ibid: 18). In
other words, the report suggested adopting the administrative ex ante notification model of
the EU in which the WTO would operate in a similar way to the Commission (see Chapter
2). To support the proposal, van Miert argued that such an international system of common
competition rules for cross-border issues has been working effectively within the
European community for decades (1998a: 6). The proposals Europeanness stands in

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marked contrast to US competition model, which the Commission considered to have

evolved in ways which were not necessarily reflected on this side of the Atlantic
(European Commission, 1995b: 9). This also constituted the reason why bilateral
agreements were limited and why a multilateral agreement was needed. The Commission
noted in this respect:
[] the limits to existing instances of cooperation (in particular between the European
Union and the United States and between the European Union and Japan) are mainly due
to the fact that competition law and its enforcement differ []. For example, the purpose
of Community law, via competition, is not only to increase the efficiency of firms or to
improve the allocation of resources, but also to bring about the integration of the internal
market. The latter concern is not so pressing or non-existent in the Unites States. (Ibid: 9)

(T)he effective application of competition law becomes an important contributor to

creating and maintaining open and accessible markets [].
The Wise Men Report (1995b: 3)

7.3.2 The Unimpaired Market Access Rationale of the Wise Men Report
The rationales outlined in the report for why a multilateral agreement was necessary,
reflect the core interests of TNCs. In line with the transnational business elite, it declared
the phenomenon of multijurisdictional overlap a pressing problem that constituted a major
barrier to the expansion of trade and investment and highlighted the high transaction costs
and increasing uncertainties suffered by companies operating on a transnational scale. It
spelled out that also lax or non-enforcement of competition law worked as a barrier. In
addition, the report identified potential conflicts as a major obstacle, which may emerge
from the practice of extraterritorial competition law enforcement. Thereby, it explicitly
referred to the US practice of imposing its own competition laws on an extraterritorial
basis as a highly distorting gesture. Furthermore, it problematised the absence or weak
competition law enforcement practices of developing countries, which after the further
liberalisation of trade found themselves exposed to increased anticompetitive practices and
interference by other countries enforcing their laws extraterritorially (European
Commission, 1995b: 3-4).

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The issues not taken up in the report also reflect the compelling influence of the
transnational business community. There was no mentioning of limiting corporate
concentration by a merger control regime on a global scale. This is remarkable as
Commissioner van Miert once noted that the increasing concentration in certain industries
posed a threat to the idea of free markets and thus formed one of the central reasons for a
multilateral agreement on competition. He said: "One of the dangers ahead of us is that we
will end up with private monopolies or companies with dominant monopolies worldwide."
(Van Miert in FT, 1998i: 4) Aware of the fact that attacking corporate size in the WTO
framework was not a feasible option, he estimated that negotiations on monopolies and
vertical restraints would take longer, while an international agreement could easily be
reached in the field of horizontal restrictions, such as: price and output fixing, market
sharing, bid rigging and export cartels (Van Miert, 1998c: 20). The head of the German
Bundeskartellamt, an adherent of ordoliberal ideas, also suggested building an
international body that would control large-scale cross-border mergers. With the mergers
between Deutsche Bank and the US Bankers Trust, and Daimler-Benz and Chrysler in
mind, he warned that some mergers were too big for national bodies and also also a size
too big for European merger control authorities (FT, 1998b: 3). The issue of
concentration, however, remained unmentioned in the report. At a later stage, van Miert
called the report prudent and pragmatic, which indicates that he might have envisaged
going much further (Van Miert, 1998a: 6).

To recapitulate, the Commission eventually proposed a multilateral competition

agreement that did not discriminate against the interest of transnational business. The
multilateral competition agreement thereby served the interests of transnational
corporations to create, as the TABD expressed it, unimpaired market access on a
worldwide scale for foreign goods, services, ideas, investments, and business people
(TABD, 1995: Section II.13 and II.14). As rules on competition and cross-border
investment flows are two highly entrenched regulatory fields, TNCs also pushed for the
inclusion of rules on investment in WTO trade rules. Domestic investment-blocking
statutes can work as an impediment to the logic of free markets. They can limit the
freedom of corporate establishment, hinder foreign investors from acquiring domestic
companies, and hence, impose barriers to free competition. Such investment rules can
range from provisions on minority shareholding for non-nationals to conditions on
minimum export standards for foreign-controlled factories in order to generate a positive

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trade balance. Furthermore, they can prohibit foreigners from controlling strategic
industries, such as coastal shipping lines, oil pipelines, domestic airlines, or broadcasting
networks (The Economist, 1996: 80). In the course of the 1990s, a range of governments
concluded bilateral investment treaties to facilitate foreign corporate activities. For
example, in 1994 OECD countries concluded nearly 600 bilateral investment treaties with
developing countries (The Economist, 1994: 55). A multilateral investment agreement at
the WTO, according to transnational corporations, would lead to one common
denominator in the rules regulating market access for foreign investors, and hence,
facilitate mergers and acquisitions. This becomes particularly apparent when taking into
account that FDI flows mainly proceed by mergers and acquisitions. In terms of value, the
ratio of mergers and acquisitions of FDI in the 1990s amounted to 80%, and occasionally
even 90% (cf. UNCTAD, 2000).

7.3.3 The Commissions Rationale for Entering the Corporate Liaison

In the evolution of the EU, competition policy was paramount to breaking down internal
market barriers. The developments of the 1990s indicate that the Commissions efforts to
stage-manage cross-border competition control were no longer restricted to Brussels and
the subsequent levels below. Instead, the EUs notoriously understaffed semi-executive
branch reached out beyond its geographical boundaries. It attempted to become an
important actor in crafting a common understanding of the competition principles around
the world. The outward focus in competition matters illustrates a fundamental shift in the
Commissions field of activities. Arguably, taking the lead in global competition matters
was certainly due, to some extent, to institutional self-interest and the wish for selfpreservation. On institutional grounds, the WTO provided the Commission with an
opportunity to maximise the spectrum of its external negotiation mandate, similar to that
enjoyed in trade affairs. More important, however, was the political power game centred
on the question of what kind of competition policy should be multilateralised.

The Commissions efforts took shape in an ideological climate in which neoliberal market
views were dominant. Therefore, the incorporation of competition rules within the remit of
the WTO need to be understood as an attempt to consolidate the idea of global free
markets, trade liberalisation, and worldwide economic integration. In that sense, the
expansionary drifts of the Commission epitomise a further phase of construction in the

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ascendancy of neoliberal discourses. With the proliferation of competition regimes around

the world, political pressure grew on those countries that did not adopt a competition
regime. A binding multilateral competition regime would have allowed for the imposition
of more market-based competition control precepts on other national jurisdictions. A
multilateral competition agreement, therefore, constitutes the epitome of a hegemonised
political discourse, as it entrenches a particular competition paradigm in a domestic
institutional setting. The conclusion of a multilateral competition agreement minimises the
political leeway to adopt national varieties of competition laws and promotes a one size
fits all logic, leaving little scope for alternative ways of organising national economies
other than the dominant neoliberal free-market access view. Once established, domestic
political opposition would be weakened and the chosen direction difficult to change again.
Alexander Schaub, former Director-General for Competition, defined the Commissions
mission to manage the worldwide proliferation of antitrust regimes in cooperation with
the US. The purpose was to avoid competition policy used as an old-fashioned industrial
protectionist instrument or an instrument of social policy. He argued:
This is crucial to the proper functioning of these countries economies. But it is also
crucial to the health of the global economy, to facilitating trade, ensuring that condition
for business can be optimised: sound antitrust policies should not only mean open markets,
but should also mean legal certainty, consistency, predictability, and an absence of
regulatory arbitrariness. (Schaub, 2002a: 12)

The overall subordination of competition policy to open markets and the guarantee of
legal certainty, consistency, predictability, and an absence of regulatory arbitrariness
represent the stark interests of transnational corporations. In fact, the Commission received
direct instructions from the transnational business community. The TABD issued an
Implementation Table in 1998 with recommendations on how to proceed in the WTO and
the Commission assured its full support to the recommendations of the TABD. It
concluded that nearly all WTO items identified by the TABD have been taken up (TABD
Implementation Table 1998: Working Document by the Commission Services, referred to
in: CEO, 1999c).

The Commission internalised the requests of the transnational business elite and portrayed
divergence or inconsistent competition law enforcement as a burden to international
commerce and global competition (Pitofsky, 1998). Therefore, the rationale for a

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multilateral competition agreement constitutes an attempt to protect transnational business

from the regulatory arm of governmental market interventionism. The Commissions sales
talk repeatedly put the emphasis on social peace rhetoric, according to which all market
players should have equal opportunities. It frequently used connotative keywords, such as
social, equal opportunities, fairness, and freedom. For example, Mario Monti
elucidated his vocation:
[] we, the competition authorities, have the difficult mission of ensuring that the
integrating markets are made and maintained competitive, thus making the globalisation
process both economically more efficient and socially more acceptable. (Monti, 2000b)

References to equal opportunities served the purpose of justifying the free-market access
objective. For the sake of competition, governments should treat foreign competitors on
the same terms as domestic market players. However, small and medium-sized enterprises
face difficulties living up to the competition standards set by large and powerful TNCs.
Ignorant of this fact, the Commission sided with the interests of TNCs. According to
Helmut Maucher, CEO of Nestl and former ERT and ICC president, local industry
should not be scared of TNCs moving in newly-opened markets it might be tough at
first, but later they will be stronger and more competitive (in CEO, 1998a).
The reason why the idea for a multilateral competition agreement initially found a
sympathetic ear at the WTO headquarters was the particular configuration of successive
Competition Commissioners holding important strategic positions in both the industry and
international organisations. Competition Commissioner Sir Leon Brittan was a committed
neoliberal who not only set a new course for the Commissions endeavours, but also
engineered his own career. After heading the DG Competition, he took over the newly
established external trade portfolio and became chiefly responsible for the GATT/WTO
negotiations. As Trade Commissioner, he continued to proclaim the necessity of
introducing a multilateral agreement on competition laws and for subjecting such laws to a
sanctioning mechanism (The Economist, 1998a: 14).45 Brittans immediate predecessor,
Commissioner Sutherland (1985-1989), after his tenure took over the position of the
45

After his ten-year tenure at the European Commission (1989-1999), he job hopped to the investment
bank UBS Warburg, where he became vice-chairman. In addition, he worked as a consultant on competition
policy, especially on mergers and state aid, as well as on WTO issues and market access issues at the private
law company Herbert Smith, and at Unilever, where he became Advising Director. Since 2001, Brittan works
as chairman of the LOTIS Committee of International Financial Services London (IFSL), a lobby group
representing the British financial sector (Hoedeman, 2002).

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GATT/WTO Director-General (1993-1995), from where he backed up the proposal for the
conclusion of a multilateral competition agreement (FT, 1998i: 4). The successive DGs
under Karel van Miert and Mario Monti, adopted the idea of establishing a multilateral
agreement on competition rules. Moreover, Claus-Dieter Ehlermann, who contributed to
the drafting of the Wise Men Report in 1995, was transferred to the WTOs Appellate
Body in Geneva in December 1995, where he worked until 2001, where he became chair
in the last year of his mandate before he switched to a private law company. Therefore, the
particular configuration of former Commissioners in strategic posts not only facilitated the
political momentum to set competition policy on the WTO agenda, but also contributed to
the particular enmeshment between corporate and political elites.

7.4 Competition Rules at the WTOs Singapore Ministerial Conference

The transnational business community urged the EU and US to make a joint attempt to
convince WTO Member States to agree on competition laws and regulations that give
priority to free-market access. The Commissions DG Competition responded to these
requests with a proactive stance at the WTO Singapore Ministerial Conference in 1996,
which led to the establishment of the Working Group on the Interaction between Trade
and Competition Policy. Although there was no commitment to future negotiations in this
area, trade and competition became one of the Singapore Issues, next to trade and
investment, transparency in government procurement, and trade facilitation.

The prospects for a multilateral agreement on a common set of principles for national
competition policies looked gloomy from the outset. The Member States could not agree
which components of competition control should be discussed (FT, 1996d: 6). The
proposal for setting up an international framework for competition rules, however, was not
the thorniest issue on the agenda. Nonetheless, controversies loomed large. US scepticism
and the opposition of a few developing countries eventually led to a rather weak mandate
for the Working Group, which merely entailed to study issues raised by Members relating
to the interaction between trade and competition policy, including anticompetitive
practices, in order to identify any areas that may merit further consideration in the WTO
framework (WTO, 1996). The EU received considerable political backing from the
Japanese government. Prior to that, the Commission organised joint seminars with
European and Japanese competition authorities, lawyers, and academics (FT, 1993e: 36).

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The US on the contrary, blamed the EU and Japan for distracting attention away from the
liberalisation of trade in agricultural products. The reduction of tariffs and non-tariff
barriers to trade in the agricultural sectors constituted one of the most pressing agenda
points of the US, and other leading exporters of agricultural products, such as Australia,
Brazil, and Canada. The EU negotiators, however, insisted on what in Eurolingo came to
be termed ABA, an acronym for anything but agriculture, a stance broadly supported
by other WTO Members with a highly protected agricultural sector, such as Japan,
Norway, South Korea and Switzerland (The Economist, 1999). The overwhelmingly profree market attitude in the Council of Ministers bolstered the free marketeers at the
Commission. In particular, the broad political backing of the Northern EU Member States
for an aggressive EU approach in launching the preparations for a new trade
liberalisation round at the WTO Ministerial Conference in Singapore in December 1996.
After an informal meeting of EU trade ministers in Dublin in September 1996,
Commissioner Brittan declared:
There was a clear orientation on the part of ministers that Europe should take a positive
forward line, that Europe should take the lead. It seems to me a very fundamental
watershed that we have passed today. (In FT, 1996a: 6).

A series of reports and conferences followed, in which the Commission tried to persuade
the Council, the international community of competition authorities, legal experts, and
private practitioners of the need for a multilateral agreement on competition rules. At the
Annual Conference of the Fordham Law Institute in 1997, one of the most prominent
platforms where leading experts and competition practitioners discuss the future course of
competition policy, van Miert announced that the EU will play a full part in persuading
the Members States of the WTO of the merits of a framework for competition rules. He
suggested a core of common principles, positive comity provisions as a positive
alternative to the extraterritorial application of competition rules, and a dispute settlement
mechanism for clearly specified circumstances (Van Miert, 1997).

The Commissions rationale for taking a proactive role advocating a global competition
regime extended much further than this. It is novel that, in the global political history of
the post-war world, this time the major protagonist taking the lead in further configuring
the free-market system was of European origin. The US authorities, the founding fathers of
the Bretton Woods institutions, seemed to have resigned as active proponents of
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international economic institutions. Against this backdrop of longstanding US hegemony

in global institution building, the Commissions endeavours signal that the EU evolved as
an important political force in shaping the regulatory parameters in the global economy.
The enhanced process of economic integration and the centralisation of regulatory powers
at Commission level made it possible for Europe to speak with one voice. When
Competition Commissioner Monti took over the ambitious multilateral agenda of Karel
van Miert, he joked that today Henry Kissinger would know who to phone if you want to
speak to Europe about competition policy (Monti, 2004a). He noted further, that EU now
carries comparable global weight in the area of competition law enforcement, in particular
in the area of merger control (ibid).

As a result of far-reaching disagreements, the Working Groups first report in 1998 lacked
the necessary vigour to substantiate serious negotiations (WTO, 1998). In 1999, at the
WTO Summit in Seattle in November 1999 Commissioner Mario Monti strongly
advocated expanding the mandate of the Working Group on Trade and Competition to go
beyond the stage of studying the interaction between trade and competition policy. This,
however did not prove to be successful (Monti, 2002a: 81). In addition, the TABD,
especially US business, became more sceptical about the success of negotiations over
competition policy in the WTO (CEO, 1999b). In order to avoid a stalemate, the
Commission tempered its proposal considerably. Whereas it had initially envisaged a
detailed and binding competition agreement subject to the WTOs dispute settlement
mechanism, the emphasis shifted to reaching a voluntary WTO agreement on common
basic principles for national competition authorities, which were intended as a means to
strengthen the stance of competition authorities in domestic settings around the globe. At
the subsequent Ministerial Conference in Doha, Qatar, in November 2001, the competition
agreement was declared a long-term objective.

Consistent lobbying by the Commission accounts for the reason why the competition issue
had not yet been dropped. Nothing had been decided yet, except that multilateral rules on
competition had been made a long-term objective and that the negotiations on the
Singapore Issues were postponed until the Fifth Ministerial Conference at Cancn,
Mexico, during 11-14 September 2003. In its final report, the WTOs Competition
Working Group recommended merely some loosely defined core principles. It entailed
stipulations on the transparency of rules and regulations and a provision on non-

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discrimination requiring the removal of nationality-based discrimination between firms.

Moreover, it included provisions on procedural fairness, such as: due process and recourse
to judicial procedures, provisions on outlawing hardcore cartels and bid rigging, basic
modalities for voluntary cooperation, support for progressive technical assistance, and
institutional capacity building in developing countries (WTO, 2003b). In Doha, officials
from developing countries insisted that an explicit consensus was necessary for the
launch of future negotiations. Commissioner Monti was nonetheless convinced that the
time was ripe to start negotiations on a multilateral framework in the next WTO trade
round and that this round would be short (Monti, 2002a: 81). Despite substantial
scepticism, especially from the developing world and the US, he claimed that there was a
widespread agreement that the WTO should play an increasingly important role in the field
of competition policy (ibid). After the first track of core principles, the Commission
envisaged setting up a more elaborate second track, in which further educational and
analytical work would take place so that a consensus could be achieved with regard to
more complex issues (Monti, 2002a: 82). At the Cancn Ministerial Conference, however,
fierce resistance from the US and a number of developing countries, led by Brazil and
India, albeit for different reasons, brought the negotiations to a halt after only four days. In
the subsequent July 2004 Package, the Singapore Issues, and with them the idea of a
binding multilateral competition agreement, were dropped from the WTO agenda for the
time being.

7.5 The Motives of the Blocking-Coalition Against the Multilateral Competition

Agreement
7.5.1 The Opposition of the US Authorities
US resistance to the EUs plan to establish a common set of multilateral competition
principles surfaced early in the process. When Commissioner Sir Leon Brittan announced
his plans to address international antitrust convergence at the 1990 Cartel Conference in
Berlin, US competition officials made sure not to go down the road of a binding
international competition agreement and claimed that the bilateral trajectory also brought
convergence. However, under the Clinton Administration, much of the US reluctance
towards a multilateral approach waned, which made it possible to schedule competition
policy at the Singapore Ministerial Conference in 1996. Nonetheless, the Clinton

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Presidency could not generate the necessary support of US Congress for the trade and
liberalisation projects. Clinton even tried to prolong the fast-track authority that Congress
granted for the Uruguay Round of the GATT negotiations, which would have obligated US
Congress to approve or reject trade agreements without any further amendments. He did
not get the support of Congress for his quest. Rather than a comprehensive commitment to
multilateralism, the US authorities nevertheless wanted to raise awareness about the
necessity of establishing a culture of competition control and more procedural and
substantive consistency. According to Joel Klein, US Assistant Attorney General for
Antitrust of the DoJ:
What is needed is to develop an international culture of sound antitrust enforcement, built
on the basis of shared experience, bilateral co-operation and technical assistance to
countries just starting down this road. (In FT, 1998e: 20)

US officials did not share the EUs enthusiasm for the WTO as the principal coordinating
body, even though the Commission tried to convince its US colleagues of WTO
competition rules on several occasions (FT, 1993k: 2). US opposition was deeply rooted,
due to a combination of reasons. Primarily, the US hegemonic approach in enforcing its
own competition laws extraterritorially did not immediately create a pressing need to
conclude a multilateral agreement (see Chapter 6). As a commentator remarked, the US
competition regime has long been the only show in town (Jenny, 1998: 7), and US
officials held the view that global competition laws were to be defined in Washington and
in Washington only. Cooperation and coordination in competition matters should take
place under the leadership of the Department of Justice as they were the folks who should
take the lead (Pitofsky, 2002: 59). Moreover, convergence by law would be an aspiration,
it was just not going to happen (ibid: 58). The US system was considered simply the best
and most effective (Drn and Wilks, 1996: 308).46 As Joel Klein explained to his
European colleagues:
Looking-glass, looking-glass, on the wall, who in this Land is the fairest of all? In a survey carried out by
the Global Competition Review (see www.globalcompetitionreview.com), a specialist journal, on behalf of
the DoJ and the FTC, thousands of competition lawyers and economists rated antitrust enforcement in 25
countries. In a report published in July 2002, they identified the US authorities as the only five star
authorities in the world, well ahead of their counterparts in the EU. The US agencies were the most
sophisticated in the world (Guerrera, 2002a), while the European Commission was positioned third with the
Italian and the Australian enforcers, after Germany, the UK and France. The lack of a business-orientated
career on the Commissions staff was the reason for the relatively low ranking. The report noted that the
Commission can therefore be particularly frustrating to deal with (ibid). In 2003, the Global Competition
Review issued a new survey based on more than 500 questionnaires from business groups, legal departments,
and the competition authorities themselves. This time the Commission was identified as one of the best of the
46

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If you want a perfect solution, there is only one perfect solution, one that I havent been
able to persuade anybody to adopt, and that is to let the United States Department of
Justice do global enforcement! [] (I)t would be terribly efficient. [] And my friends at
the Federal Trade Commission, Im sure would be the first people to support this idea.
(Klein, 2002: 338)

Moreover, from the US viewpoint, it would be hard to agree on a strict application of

neutral legal and economic principles within the framework of the WTO (Klein in FT,
1998e: 20). Multilateralising competition rules would have required coming to terms with
132 WTO Members, of which the overwhelming majority were developing countries, as
well as with China and Russia, which at that time were still queuing up to enter the WTO,
i.e. all countries with different socioeconomic interests, different economic structures, and
different legal traditions. According to the US authorities, the different objectives and
standards for assessing anticompetitive conduct and enforcement procedures were
unbridgeable, and negotiations on WTO competition rules both premature and
counterproductive. Alternatively, basing a multilateral competition agreement on the
lowest common denominator principle would water down the high standards of the US,
and legitimise weak and ineffective competition law enforcement all at the expense of
trade liberalisation, market access and antitrust enforcement. As Klein argued:
[] there are 83 countries now who have antitrust codes, three-quarters of whom dont
enforce them. So why would I want to double the number and watch this continuing nonenforcement? [] No one remotely thinks thats right. So what I know I see when I look
out at the world is first, a system that essentially is working and second, I dont see any
great need. [] Is it really a belief that if the United Arab Emirates had an antitrust
system there would be no barriers to entry in a trade-based sense? (Klein, 2002: 338-339)

The different competition law enforcement practices across the Atlantic spurred US
reservations in this regard. The Boeing-McDonnell Douglas, the GE-Honeywell, and the
Microsoft controversies reinforced US scepticism (see Chapter 6), but Frances overly
supportive industrial policy also raised concerns. The recurring US critique was that the
EU competition regime was outlined in order to protect competitors, rather than
competition (Fox, 2003a). If these differences were to be played out on a global scale,
trade relations were expected to be further politicised. US competition authorities had a
world, although still below that of the US, Germany, and the UK. Respondents declared that the
Commissions work was 99% sound (Dombey, 2003a). The US regime was declared better at economics and
less instinctively interventionist (ibid).

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marked interest in keeping competition control uncontaminated from trade issues (cf. Drn
and Wilks, 1996; Varney, 1996; Schoneveld, 2003). After all, the argument was,
competition issues were deemed too complex to allow interference from trade authorities.
As WTO rules did not directly address company behaviour, but rather Member State
administrations instead, the risk of an international body interfering with the rulings would
have damaged the reputation of a longstanding pundit in trust-busting such as the US (FT,
1998h: 4). In particular, the prospect of having to cope with the diplomatic style of career
diplomats at the WTOs permanent missions in Geneva was out of the question for an
agency that had previously been used to a hegemonic approach in competition matters
(Schoneveld, 2003: 465). On systemic grounds, the US model of private enforcement in
antitrust matters (see Chapter 2) would have implied that US courts had to deal with
private lawsuits referring to WTO rules. As private parties do not have access to the
WTOs dispute settlement mechanism, this scenario was rather realistic. Therefore, US
authorities did not want to lose control over the future direction of competition law
enforcement and politicise competition cases by having an international body ruling
against the decisions of the Federal competition authorities. As numerous other cases
demonstrate, this fits into the broader picture of US aversion to multilateral agreements.47
Similarly, even when the US government delegated powers to the WTO, it always ensured
that US Federal law would enjoy supremacy over WTO agreements. For example, the US
Uruguay Round Agreements Act stipulated that no provision inconsistent with any law of
the Unites States shall have effect (Section 102 (a) (1)).

The US authorities announced they could not agree on a multilateral regime until there was
more convergence in enforcement of existing national laws and more experience was
gained in cooperative enforcement efforts between national authorities (Pitofsky, 1995).
Political resistance to a centralised multilateral competition agreement within the WTOs
setting also came from a range of developing countries, although for different reasons.

Examples are: International Criminal Court (ICC) (2002), Kyoto Protocol (1997), Mine Ban Treaty
(1997), Comprehensive Test Ban Treaty (1996), Rio Pact on Biodiversity (1992), Protocol Against Child
Soldiers (1989), proposed Protocol (verification regime) Biological Weapons Convention (1975) and the
ABM Protocol (1972).

47

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7.5.2 The Neoliberal Bias Revisited: Opposition from the Developing World
At the WTO negotiations in Cancn, more than 70 WTO Members from the developing
world fiercely opposed the Singapore Issues, i.e. trade and investment, trade and
competition, transparency in government procurement, and trade facilitation. The
Ministerial Conference collapsed after only four days and the EU had to drop the proposal
for a multilateral competition agreement. The reason why competition issues had survived
the previous Doha Round can be ascribed to the inclusion of provisions on technical
assistance to developing countries in the core principles (Lee, 2005: 23). A few African
countries brought forth a paper, called the Kenyan paper, outlining their unwillingness to
negotiate on the Singapore Issues in August 2003. They noted that the benefits of
negotiating a multilateral framework for each of these issues were not evident to them
and that many developing countries, which were already grappling with the
implementation of existing WTO rules, had scarce resources to meaningfully negotiate
these issues (WTO, 2003a). Even though the developing world did not form a monolithic
block with regard to the Singapore Issues, a range of other developing countries joined the
position of the African countries. In addition to the fact that competition rules were not a
priority agenda point, a common critique was that the inclusion of a WTO competition
agreement constituted a Trojan Horse for further importing market liberalisation and was
thereby an instrument of neo-colonialism from the Western world. The non-discrimination
clause included in the final report of the Singapore Competition Working Group gave rise
to concerns as it disproportionally benefited large transnational corporate interests.

The proviso of non-discrimination constituted the hallmark of the neoliberal philosophy

that underpinned the multilateral competition project. The Most Favoured Nation
Treatment (MFN) inspired the stipulation. It implied that national competition laws and
enforcement provisions were not allowed to discriminate between domestic and foreign
companies. Thereby, the non-discrimination clause would have formally institutionalised
the linkage of free competition and free access for foreign companies to the national
markets of WTO Member States. Moreover, it would have implied that preferential
treatment of domestic companies was outlawed, i.e. any form of affirmative action
targeting developing domestic companies, SMEs, or infant industries. In other words,
industrial or protectionist policies would have been forbidden, and alternative economic
policy choices, other than those of unbridled competition and free-market access
significantly limited, even completely ruled out. Similarly to the proposal on competition

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rules, the Singapore Working Group on Trade and Investment included provisions such as
the of right of establishment by foreigners through FDI and national treatment, which
would have equipped foreign companies with the same rights and duties as national
companies.

The

non-discrimination

clause

would

have

provided

transnational

corporations, which overwhelmingly originate in the wealthy OECD world, with their
desired level-playing field. Free-market access to valuable natural resources, new products
and cheap labour markets, as well as new markets for corporate control through mergers
and acquisitions, would have allowed transnationally-operating corporations to
consolidate their position further in the world market. The draft proposal at the WTO
ignored the fact that free competition and free investment triggered structural inequalities
in economic power between companies in the developed and developing world.
Companies in developing countries do not have similar access to capital, marketing and
distribution networks, or general expertise. Dominant new competitors can oust smaller
indigenous competitors out of the domestic market and extinguish competition in the end.
The prospects for sustainable economic development eventually worsen, and the prospects
for these companies to compete globally become few and far between.

The non-discrimination clause also raised opposition from the Korean government, which
sought to negotiate exemption rules, particularly considering many of the industrialised
WTO Members already had long-standing exemption regimes in place (WTO WGTCP,
2002a). The Thai government advocated a special and differential treatment of the core
principles of competition policy for developing countries (WTO WGTCP, 2003), and the
Indian government called for differential treatment of domestic companies with regard to
the large transnational corporations (WTO WGTCP, 2002b). In addition, a range of WTO
Members feared that even though the competition agreement had a plurilateral character,
at a later stage those not signing could be confronted with coercive pressure to comply
anyway, either by other Member governments or by investors (World Development
Movement, 2003). Rather than discussing competition policy within the WTO, a range of
developing countries suggested UNCTAD, which was generally more open towards the
interests of developing countries, as a more appropriate forum for discussing competition
rules (FT, 1996e: 6).

That the WTO proposal of core competition principles entailed a political bias in favour of
creating market access for transnational corporations, was also reflected in the issues

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deliberately excluded from the agenda, such as the prosecution of export cartels and
antidumping practices. A range of developing countries announced that they would not
support the inclusion of competition rules unless they included a discussion on the
prohibition of antidumping policy, which was mostly applied by industrialised countries
to restrict cheap imports (FT, 1998h: 4). WTO rules allowed Member governments to
impose duties on imports sold below the price of the home market or the costs of
production (Artis and Finger, 1993; Marceau, 1995). Proponents of antidumping rules
typically argue that cheap imports flooding national markets eventually reduce
competition, as they undercut prices of domestic producers and drive them out of the
market, and hence, provide the new foreign company with a possibility to raise its prices
again and earn back the losses from dumping products below the normal price. Critics, in
sharp contrast, hold that antidumping rules are simply a guise for market protectionism,
which fences off import competition and market access. In fact, after the completion of
the Uruguay Round, when import duties or quotas were no real option anymore,
antidumping rules had to do the job instead. Antidumping practices have become a
popular way of complaining about the unfairness of foreigners for an industry seeking
protection from imports, particularly as the categorisation of a practice as dumping is
always based on arbitrary decisions and as comparisons between prices across borders are
difficult to establish (Finger, 1993: 3). Often it is sufficient if a competing import
company demonstrates the dumping damage, based on decreasing sales and the rising
imports of a foreign competitor. Developing countries were particularly concerned about
large transnational corporations profiting from antidumping rules (Hoekman and Holmes,
1999: 878).

The WTO antidumping rules were shaped according to those of the US (The Economist,
1998b: 75). This is no surprise as the practice of antidumping had long been a US habit.
The US has an extensive record closely followed by the EU, of successful antidumping
cases. From 1980 to 1997, 80% of all antidumping claims of US origin were successful,
compared to 71% of EU origin (The Economist, 1998b: 75). Especially the US
government, supported by influential business lobby groups, took a rather favourable
stance towards antidumping lawsuits (FT, 1998c: 4; 1998g: 44). It even speeded up
antidumping suit procedures and maintained that rules on antidumping were unrelated to
competition control (ibid). Antidumping provisions were particularly common in the
textiles sector, where they fulfilled the function of a protective shield against cheap

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Chinese imports, or in the steel sector where their purpose was to curb imports from
countries such as Brazil, Russia, and also Japan (The Economist, 1998b: 75). In the EU,
antidumping rules led to the epithet Fortress Europe. In order to keep the European
cotton bleaching industry alive, the EU levies a duty on bleached cotton imports (ibid).
Similarly, in order to sustain EU based rice mills, it levies import duties on certain types
of processed rice as part of its antidumping rules. The omnipresent practice of
antidumping explains why both the EU and US authorities refused to include the issue in
the remit of the WTO Working Group on the Interaction of Trade and Competition. Their
reluctance to drop antidumping rules explains why the discussions on WTO competition
rules already faced a severe deadlock in the preparation phase.

The European Commission, and its delegation to the Singapore Working Group, tried to
convince the opponents of the beneficial aspects of a WTO competition agreement, and
actively lobbied a number of developing countries in favour of the envisaged WTO
competition agreement. Therefore, the Commission adopted a competition for economic
development reasoning. Next to integrating developing countries into a rules-based world
economy and enhancing the capacity of domestic competition authorities to enforce
competition rules against large (foreign) companies (Monti, 2003b), it would help to
prevent consumers in developing economies falling victim to cartels, monopoly abuses,
and the creation of new monopolies through mergers (Anderson and Jenny, 2005: 2).
Moreover, it assured that the WTO agreement would include cooperation modalities that
were sufficiently flexible to address the needs of countries at different stages in the
development (Monti, 2001c). To achieve this, Commissioner Mario Monti emphasised the
necessity to strive to achieve a maximum of convergence and consensus on fundamental
issues such as the substance and economics of competition policy, the enforcement
priorities, and best practices (ibid). As the next section demonstrates, the new avenue
chosen to achieve these objectives was the International Competition Network (ICN).

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(T)he EU has a real influence on the shape of antitrust policy more globally, an influence
which is exemplified by the leading role we have played in putting competition policy high
on the global agenda, including in various multilateral fora such as the OECD, the WTO,
and more recently in a new multilateral forum dedicated to competition policy: the ICN.

Mario Monti (2004a: 4)

Networks, rather than countries, or economic areas, are the true architecture of the new
global economy.
Manuell Castells (2002a: 61)

7.6 Exploring New Avenues: The International Competition Network (ICN)

In parallel to the negotiations of the Doha and Cancn WTO Ministerial Conference, the
US competition authorities launched the International Competition Network (ICN) in 2001.
A voluntary transnational framework, the ICN was established as an alternative avenue for
international cooperation in competition matters within the WTO. Its purpose was to
facilitate procedural and substantive convergence in the enforcement of competition laws
by means of an informal, project-driven organisation, which formulates common standards
and identifies best practices.
The idea to come up with the ICN emerged from the International Competition Policy
Advisory Committee (ICPAC) established in November 1997 by the US competition
authorities. ICPAC was the US response to the proactivity of the European Commissions
Wise Men Group, suggesting incorporating competition rules in the WTO. The US
authorities entrusted ICPAC with the task to address the global antitrust problems of the
21st Century and to provide the Attorney General and Assistant Attorney General with
independent advice on international antitrust issues. The ICPAC involved business
executives, economists, lawyers, and public competition officials (Djelic and Kleiner,
2006: 297). It published a few reports, which primarily focused on multijurisdictional
merger review, and advised expanding bilateral cooperation among antitrust authorities in
examining mergers further (Klein, 2000). In its final report, after two years of public
hearings, the ICPAC advised the creation of a Global Competition Initiative, which
would promote greater convergence of competition laws, although without a binding
character, and without the institutionalisation of a dispute settlement procedure similar to

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that of the WTO (ibid). The ICPAC was dissolved again in June 2000 after the creation of
the ICN was agreed. 48

The US authorities presented their alternative to the WTO trajectory to the European
Commission in the same year. In his speech Time for a Global Competitive Initiative?, US
Assistant Attorney General Joel Klein urged the Commission that it was time to develop a
common language and to adopt a microeconomics-based competition enforcement, even if
they could not achieve pure convergence (Klein, 2000). This competition culture was to
be broadened beyond the established players to a global scale by creating a venue where
antitrust officials, business, academics, economic and legal experts can discuss matters of
competition law. The transnational business elite welcomed the proposal with enthusiasm.
The ERT reminded the competition authorities that the priority agenda point was to
harmonise the different national procedures and to reduce the administrative and financial
burdens in the clearance of mergers and acquisitions (ERT, 2002a). Commissioner Mario
Monti assured the support of the DG Competition for the US initiative, although he also
expressed his disappointment that the US suggested a Global Competition Initiative
without the establishment of a multilateral competition law framework at the WTO level
(Monti, 2002a: 82). Nonetheless, after the downfall of the Cancn Ministerial Conference,
the Commission promoted the ICN as the main vehicle to advance a process of
convergence in competition matters on a global scale.

The flexibility of the ICNs network structure remedied the US tie anxiety to a more
constraining rule system, such as the WTO. The recommendations issued by the several
working groups are non-binding and informal in nature. The voluntary and non-binding
character should not surprise, as the Antitrust Division of the US DoJ and the FTC sit at
the drivers seat in bringing more consistency and convergence among national and
supranational jurisdictional agencies in the world. The European Commission soon joined
forces with the US authorities, sharing the seat of the pater familias at the head of the
global competition family table. To date, nearly all national and regional competition
authorities of the world take part in the ICNs 'best practices machinery. The number of
participating national competition authorities increased from 14 at the time of the ICNs
creation to 60 at the time of its first conference in Naples in 2002, to more than 90 today.
The ICN was designed for both developed and developing countries to share practical
48

More details on the history of the ICN can be found at: www.internationalcompetitionnetwork.org.

295

problems in handling competition issues, and to adapt the proposed standards and
procedures of competition control through mutual policy-learning. Nonetheless, a process
of convergence in competition laws and practices presupposes an identifiable common
reference point, a target towards which systemic, legal, or regulatory devices are moving.
The standards promoted by the ICN are unequivocally predisposed towards those of the
US authorities and the European Commission, who form part of the ICNs steering group
responsible for identifying projects and work plans. The ICN constitutes the perfect means
for the diffusion of common norms and procedural standards, for raising awareness on
certain problem definitions and solutions, and to socialise more peripheral competition
authorities socialised in one global competition culture (Gerber, 2002: 123). The message
of the ICN is simple: there is little room for different interpretations by national
competition authorities to tackle questions of competition. Although the ICN officially
declared that it would seek to establish consensus through persuasion and deliberation, it
allows powerful members to exert significant political pressure on less powerful members
to adopt the agreed set of rules, practices, or systems. As Commissioner Monti (2004c)
pointed out, competition authorities and legislators had to move decisively forward with
the implementation of the agreed ICN standards. Anomalies, he continued, would be
eliminated by through persuasion and other appropriate means (ibid).

The power of the US-EU tandem is further enhanced by the ICNs ultra-light
organisational structure: the ICN does not have formal decision making rules, a permanent
secretariat, a letterbox, or a bank account (Monti, 2002a). The ICN provides the powerful
competition authorities with the necessary flexibility to steer the future course of the ICN
with greater ease. Through regular gatherings and an annual conference, the dissemination
of working group reports, and surveillance through implementation reports on member
countries, the ICNs framework allows the proactive agencies to exert peer pressure and to
coerce competition authorities to adopt the ICN norms into their legal systems, and thereby
fasten up the process of convergence. Most notably, the informal organisational structure
allows private business representatives to play an important role side-by-side with the
competition authorities. The ICN maintains close contact with and seeks input from
international organisations, such as the OECD, WTO, and UNCTAD (cf. Nederlandse
Mededingingsautoriteit, 2007). The Commission was rather overt in this respect and
announced that it would actively seek advice and contributions form the private sector and
from the legal professions and individual members of the academic community (Schaub,

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2002b). Similarly, the US authorities believe that the private sector has an important role
to play in the ICN, not as members but as partners (Government, 2002). Excluded from
the list were labour organisations. In 2006, the ICN even established a subgroup on
Business Outreach, which actively seeks contact with business organisations in order to
benefit from their knowledge, experience, and insights and to understand business realities
(Barnett, 2006). It maintains close contact with and seeks input from international
organisations,

such

as

the

OECD,

WTO,

and

UNCTAD

(cf.

Nederlandse

Mededingingsautoriteit, 2007). Whereas representatives of large companies are keen to

influence the ICNs recommendation, small and medium-sized enterprises are notoriously
under-represented in the ICN dialogue. Moreover, US law companies are particularly
involved in providing expert input and support (Djelic and Kleiner, 2006: 299).

Initially, in line with the interests of the transnational business community, the ICN
primarily targeted the area of merger control in the multijurisdictional context. Meanwhile,
working groups on cartel investigation and prosecution, as well as on unilateral conduct
were established. Three working groups alone were established on merger related issues.
The dominant position of the chief socialisers became visible through the ICN working
group structure. Members of the US authorities and the Commission chaired most of the
working groups that aimed streamlining investigative procedures in the assessment of
mergers. They headed the subgroups focusing on Notifications and Procedures and
Investigative Techniques, as well as the ICNs Advocacy Working Group, and its
subgroups on Capacity Building and Competition Policy Implementation, which were
given the task to promote a culture of competition in developing countries. For example,
the Notifications and Procedures subgroup issued seven recommended practices for
merger notification procedures, a rather detailed guide on adopting a merger notification
regime. As Commissioner Monti (2004c) explained, the convergence endeavour in the
merger area entirely served the purpose of making compliance for companies with
multijurisdictional merger review much less burdensome.

The ICN constitutes a palpable example of how the processes of regulatory convergence in
the field of competition laws are not driven by inexorable and mechanical laws of the
market. Rather, an alliance of public authorities and private business, seeking to establish
an intellectual consensus on how to address competition questions around the world,
orchestrated the convergence endeavour. The central practices underpinning the allegedly

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voluntary global convergence of competition laws and procedures were shaped in a

language similar to that used in development aid. It includes notions such as capacity
building, technical assistance, policy advocacy, the recommendation of best practices
catalogues (European Commission, 2004: 20) all notions which imply a mature donor
agency giving a young, inexperienced recipient agency a hand in imposing institutional
structures to control competition.

The next chapter illustrates that the European competition model, alongside the bilateral
and multilateral cooperation trajectory, underwent a process of convergence towards the
more free market-oriented competition model of the US.

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Chapter 8

The End of History?

The Modernisation of the EU Competition Enforcement Model
The European Commission is committed to develop a modern and efficient competition
policy. A policy, which reflects a realistic economic analysis of the market place. A policy
that takes into account the concerns of the business world in terms of transparency,
certainty, and predictability. But above all, a policy, which ensures that the market
functions in such a way as to maximise the benefits for the consumer.

Mario Monti, Former Competition Commissioner (2003c: 15)

49

Introduction

From the mid-1990s onwards, the EU competition regime underwent a series of reforms.
The most recent and the most incremental changes came into force on May 1 2004,
coinciding with the accession of ten new Member States. The reform fundamentally
transforms the EU competition model, both in terms of an impact on substance and
enforcement procedures. What has been commonly termed the modernisation (European
Commission, 1999), came in the form of a package deal consisting of both substantive and
procedural features, which according to former Competition Commissioner Mario Monti
(2004b) comprised a revolution in the way competition rules are enforced in the European
Union. The reform represents a major step towards convergence with the US model of
competition law enforcement. According to Monti (2004a), if there was ever a gap
between both systems, it disappeared on 1 May 2004. Two regulatory changes were
crucial in this regard. First, the replacement of the more than forty year-old Regulation 17
with Regulation 1/2003 essentially altered the way in which anticompetitive conduct, such
as cartels and other restrictive business practices, were prosecuted in the EU. The longstanding centralised administrative ex ante notification regime for commercial
intercompany agreements was abolished, and replaced with a decentralised ex post private
enforcement regime. Second, the Merger Regulation 4064/89 was replaced by the Merger
Regulation 139/2004, which entailed a revision of the substantive measurement used for
the assessment of mergers. Furthermore, it allocated more investigatory powers to the
Commission.
49

This chapter draws on Wigger (2007) and Wigger and Nlke (2007).

299

This chapter argues that the new regime consolidates the developments that started in the
1990s, notably the incorporation of a more neoliberal focus in the enforcement of EU
competition laws through the adoption of a more market-based approach similar to that of
the US, which entails a predisposition towards fiercer and freer competition. The
institutional anchoring of the use of microeconomic theories reinforces this trend. Crucial
in this regard, is the use of ever-more sophisticated econometric techniques in modelling
anticompetitive conduct, as well as a general inclination, on the part of the Commission, to
base its decision making on corporate efficiency and consumer welfare. The reform is
intrinsically linked to the process of bilateral and multilateral cooperation between the US
competition authorities and the European Commission (see Chapter 6 and Chapter 7), a
cooperation that finds its origins in the relentless quests of the transnational business elite
for enhanced global convergence in the application of competition laws. In line with the
interests of transnationally operating business, the reform seeks to remedy the engrained
tensions, which surfaced between the European and the US models throughout the 1990s.
Moreover, by introducing private enforcement (see Chapter 2), the main burden of antitrust
enforcement shifted to the private sector: the enforcement of EU competition laws will be
increasingly determined by how proactive market actors are in litigating observed
anticompetitive behaviour before the EU or national courts. Thereby, the business
community cannot rely anymore on the sanction-free notification procedure, but has to
assess by itself whether a planned economic transaction infringes the law or not. According
to the Commission, companies will thereby take EU competition rules more seriously
(Monti, 2001a). The mere threat of private litigation will cause sufficient deterrence,
inducing companies to comply better with European competition law (Monti, 2004d; see
also Kroes, 2005a).

The reform seeks in many ways to enhance levels of private enforcement in the EU. The
launch of a Green Paper in December 2005, proposing the introduction of new judicial
tools, such as damage compensation, seeks to render private actions more worthwhile for
claimants. This chapter first examines the combined impact of the newly introduced
Regulation 1/2003, and the enhanced emphasis on neoclassical microeconomic theories
and econometric modelling. Second, it analyses the new decisional grounds in the
assessment of mergers and acquisitions under Regulation 139/2004. Furthermore, by
paying close attention to the question of cui bono, this chapter reconstructs the interest
constellation, against the backdrop of the structural conditions, which enabled it to inform

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this process of neoliberal restructuring. The transnational business elite and the private
practitioners are identified as the major driving forces in the reform process. In addition, it
demonstrates that the enhanced possibilities for litigation in competition matters also play
into the hands of a more shareholder value-orientated market economy. It highlights that a
diffuse group of shareholders lobbied for class action litigation and criminal sanctions,
alongside the competition reform. The reform, it will be argued, opens up a window of
opportunity for groups of shareholders to increase their voice options, vis--vis
management boards, in order to redistribute controlling powers in their favour. In
conclusion, the chapter underscores the contradictions in the interest motives of the
different transnational forces seeking enhanced market-based regulatory solutions.

We can confidently say that we share the same goals and pursue the same results on both
sides of the Atlantic: namely, to ensure effective competition between enterprises, by
conducting a competition policy which is based on sound economics and which has the
protection of consumers as its primary concern.

Mario Monti, Former Competition Commissioner (2001a)

8.1 The Abolition of the Ex Ante Notification Regime

- A Step Towards Convergence with the US Model
One of the central components of the 2004 EU antitrust reform package is the replacement
of Regulation 17 with Regulation 1/2003 on May 1 2004, as procedural framework for the
application of Article 81 and 82, governing the fight against cartels and other restrictive
business practices, and the abuse of dominant positions. The new Regulation 1/2003
abolished the ex ante notification and authorisation system for Article 81-type of
intercompany agreements.50 Companies cannot rely anymore on the official approval by
the Commission prior to concluding contractual business practices (other than mergers),
nor can they seek individual exemption. By the removal of a public warranty to proceed
with a transaction, companies have to assess themselves whether a particular cooperative
agreement infringes Article 81(1), or whether the agreement is exempted under 81(3). This
regulatory change marks the introduction of a system of ex post private enforcement,
which relies more on private market intelligence in spotting anticompetitive practices and
50

For Article 82 there was never a notification regime. See also Chapter 2.

301

less on market supervision and intervention by public authorities. It means that companies
are increasingly exposed to the risk of being litigated by other market actors, a jeopardy
that, so far, has constituted a relatively alien feature in EU antitrust control. This reflects a
retrenchment of the Commission and the end of the long-standing ordoliberal tradition of
administrative and supervisory market control for commercial intercompany agreements.
According to a speech by Competition Commissioner Mario Monti at the ordoliberal
headquarter Freiburg University, the Freiburg School and its basic concepts, to which
many policy choices can be traced back, has made a major contribution to shaping the
post-war economy and what sometimes is called the European Model (Monti, 2000a: 1).
However, in the presence of strikingly modern ideas, the whole of the competition law
framework needed to be overhauled in order to ensure more efficient enforcement of the
European competition rules (ibid).

The reform seeks to boost the level of private enforcement in the EU, which reflects a
major step towards convergence with the Anglo-Saxon antitrust model, in particular
towards that of the US. The process of convergence constitutes mostly a one-sided
phenomenon, in which the EU adopted crucial features of the US model of competition
control. The Federal antitrust authorities, the Department of Justice (DoJ) and the Federal
Trade Commission (FTC), never played as similarly comforting role as the Commission,
nor was there an equivalent of the EU notification regime for commercial intercompany
agreements in the US. Although private entities always played an important role in the
enforcement of EU antitrust law, they tended to inform the Commission, rather than to
litigate. The Commission received, on average, more than 100 private complaints per year
(Paulis and Smijter, 2005b: 12), while private litigators in less than 5% of the cases invoked
a claim at the European courts (Kemper, 2004: 9). The ex ante notification regime provided
little ground for private actors to bring legal actions to the courts: once the Commission
cleared a case or granted exemption, companies enjoyed legal immunity from further
prosecution, leaving claimants with the only option of challenging the Commissions
decision at court level. Positing a case at the Commissions desk was far more appealing as
claimants would have needed to collect the relevant evidence and prove that a certain
business conduct infringed the law, as well as cover the alleged costs of suing (Pirrung,
2004: 97). Alerting the Commission on competition law infringements was easier for
claimants than initiating the litigation themselves. In addition, most of the legal features
that make it attractive to initiate legal proceedings against corporations in the US were

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absent in the EU system. Successful plaintiffs in Europe were not awarded three times the
damage suffered, on top of the costs of suing, nor was there a possibility for class actions in
which several plaintiffs group together and sue collectively (see Chapter 2). Moreover, nowin-no-fee or contingency fees, offered by most US law companies, according to which
professional litigators representing the plaintiffs in court make their profit dependent on the
monetary award, were prohibited in most European legal systems. Therefore, the absence of
these judicial tools, together with the fact that national jurisdictions could not apply the
whole of Article 81, rendered the legal landscape of the EU a rather hostile environment for
private enforcement, which is why, in the European setting, a claimants culture with
exorbitant compensation payments, similar to that of the US, was a rather alien feature.

Even though the 2004 reform did not directly touch upon further legal modifications, the
current discussion on a range of legal instruments for private plaintiffs is likely to render
the reform a stepping-stone in a much broader process of enhanced convergence towards
the US model. In particular, the creation of stronger incentives for private litigation has
achieved high agenda status in the current discussions. Competition Commissioner Kroes
(2005d) was quite overt in this respect when saying that the comprehensive enforcement
of the competition rules was not yet complete not enough use was made of the courts. In
December 2005, the Commission presented its ideas on how to 'increase the scope for
private enforcement, in a Green Paper promoting the introduction of Damages Actions
for Breach of the EC Antitrust Rules (European Commission, 2005b). As a point of
departure, it was noted that the current situation of damage claims for competition law
infringements in the EU-25 presented a picture of total underdevelopment and
astonishing diversity (ibid).

Whether a facilitated damage relief system was desirable at all did not form part of the
Commissions 36 options specifying its implementation. Furthermore, jurisprudence by the
European Court of Justice (ECJ) already laid the basis for damage compensation. In the
seminal Courage vs. Crehan decision of September 20 in 2001, it ruled that any
individual injured from an agreement in violation of Article 81(1) must be able to obtain
compensation for the economic losses suffered (Gerven, 2005: 2; cf. Reich, 2005). So far,
only three Member States have a damage claim statutory, although, in principle, twelve
allow such claims (McDavid, 2005). Since 1962, there have been only 12 competition
cases where damages payments were awarded (ibid). As the rulings of the ECJ produce a

303

direct effect, individuals can also evoke these rulings before national courts. The ECJ
thereby played a proactive role, with regard to creating a legal basis for damage actions in
national settings. It concluded from the Crehan case that the existence of litigation right
strengthens the working of the Community competition rules and that actions for
damages before the national courts could make a significant contribution to the
maintenance of effective competition in the Community (in Schoneveld, 2003: 440). Also
the Commission believes that once a system of damage relief is introduced at Member
State level, private parties will bring more actions to the courts (Monti, 2004d). Moreover,
the gradual rise in private lawsuits and facilitated court access is expected to increase the
overall level of enforcement and render it at least as effective as in the US, if not more so
(Philip Lowe in Dombey, 2004).

Somewhat ironically, US enforcers have much critique on their own system (Wils, 2003).
Even though US authorities have traditionally put much effort into narrowing the distance
between the European and the US antitrust model, these efforts were never directed at
promoting the US system of private enforcement (Davidow, 2002: 493). Timothy Muris
(2004), chairperson of the US FTC, noted that private enforcement, particularly in
combination with the US class action system, carried enormous costs, as lawyers usually
left the battle as winners, leaving little direct benefits for consumers. On the contrary,
consumers were even faced with indirect costs as damage payments imposed on companies
were eventually incorporated in the price of consumer goods. In response to pressure by
the US business community to reduce competition law enforcement in the US, the Bush
Administration even sought to forbid certain litigation practices at Federal court level in
the hope to curtail a claimants culture that has run out of control. It proposed a Bill in
February 2005 that aimed to scale down the scope and the frequency of class actions
before the US courts. The Democrats eventually opposed the bill, as it would have led to a
massive dismissal of claims by Federal judges, and culminated in an attack on consumer
rights. The next section highlights why private enforcement unequivocally stimulates a
more market-based competition regime.

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Markets, not politicians, are best placed to allocate resources efficiently. Markets, not
politicians, are best placed to identify the companies and technologies of the future.
Markets, not politicians, are what at the end of the day will generate the wealth we need to
maintain our way of life, based on our shared social and environmental values.

Neelie Kroes, Competition Commissioner (2007a)

8.1.1 The Modernisation in Perspective: Towards A More Market-based Regime

By putting the emphasis on private enforcement, the centre of gravity shifted from the
Commissions desk to the proactivity of market participants. In addition, Regulation
1/2003 declared the whole of Article 81, together with Article 82 on the abuse of dominant
positions, directly applicable, which implies that national competition authorities (NCAs)
and national courts have to apply EU level competition laws in cases with a Communitydimension. Although competition authorities continue to be entitled to intervene in private
market conduct, the new regime became more market-based. By evoking a situation of
mutual policing by market actors, companies not only have to watch over themselves, but
also over their competitors, distributors and suppliers, and bring antitrust breaches to the
courts. In addition, consumers, employees, and other possible private litigants can also do
so. The fear of litigation should deter companies from engaging in unlawful agreements
and ensure a better compliance with antitrust laws. The retrenchment of a public authority
in the surveillance of the market creates a new avenue for professional services firms
specialised in competition laws to assist other companies in assessing whether a planned
business transaction produces anticompetitive effects, or whether it belongs in the category
of block exemptions. Whereas the previous notification system provided companies with a
legal check, free of charge, under the new regime specialised legal advice needs to be
purchased on the market similar to any other commodity. This is a case in point reflecting
an overall deepening commodification, which started in the late 1970s, entailing the
expansion of market relations and possibilities for private profit pursuit into ever further
spheres and dimensions of human activity and existence (Overbeek, 2004: 4). The
ongoing trend towards more microeconomics in the assessment of anticompetitive business
conduct is likely to reinforce the need for specialised legal advice.

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Consumer welfare is now well established as the standard the Commission applies when
assessing mergers and infringements of Articles 81 and 82. Our aim is simple: to protect
competition in the market as a means of enhancing consumer welfare and ensuring an
efficient allocation of resources.
Neelie Kroes, EU Competition Commissioner (2005c)

8.1.2 The Microeconomisation of EU Competition Law Enforcement

The 2004 reform took place against the backdrop of a steady trend in the use of ever-more
sophisticated neoclassical economic principles and econometric evidence in assessing
anticompetitive behaviour. The conditions for block exemptions for Article 81-type
intercompany agreements were reformed by Regulation 1/2003. They shifted from a
legalistic approach to an interpretation based on sound economic principles (Monti,
2003a). Concomitantly, over the past few years, the Commission has employed a growing
number of economists and financial analysts to assist its legal experts. Arguably, the field
of competition control has always attracted personnel with an interdisciplinary academic
background, including legal experts and lawyers, paralegals, economists, industry
specialists, accountants and the like. The DG Competition, however, traditionally hosted
more lawyers and judicial experts than economists, exhibiting a ratio of seven to one (Cini
and McGowan, 1998: 50; Monti, 2007: 80). Correspondingly, judicial interpretations of
anticompetitive conduct were predominant as lawyers generally prefer rules to economic
standards. This sharply contrasted with the US, where microeconomic principles and
quantitative econometric data formed the epitome in antitrust decision making (Scheffman
and Coleman, 2001; Katz, 2004). Since the 1960s, the maxims and analytical concepts of
the Chicago School of Law and Economics has influenced generations of US antitrust
practitioners (see Chapter 2).

At present, about half of the qualified officials working at the Commissions DG

Competition have an academic degree in economics (Rller and Friederiszick, 2005). The
sophistication of competition law enforcement with microeconometric modelling received
a major boost under Commissioner Monti, an economist himself. His successor Neelie
Kroes (2005a; 2005b) announced that further reforms facilitating high-quality economic
analyses would also be at the top of her agenda. The reorganisation of the professional
nature of the DG Competition, however, falls under the legacy of Monti, one of the chief
architects of the 2004 modernisation. According to Monti (2001):

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One of my main objectives upon taking office [] has been to increase the emphasis on
sound economics in the application of the EC antitrust rules, in particular to those
concerning different types of agreements between companies [].

Similarly to the US model, a post called the Chief Competition Economist was
established, which had the mission to scrutinise the Commissions antitrust investigations
with a fresh pair of eyes and independent economic viewpoints (Monti, 2002b).
Accompanied by an entourage of experienced economists called the Economic Advisory
Group, the Chief Economist had the task of guiding the regular staff of lawyers, on a caseby-case basis, in all fields of competition control and advising on the future development
of competition policy (Rller, 2005: 6). In addition to the increase in the number of
competition officers trained in economics, a range of indicators lay bare that the kind of
competition economics that has made its entry is grounded in neoclassical
microeconomics, analytically premised on methodological individualism, and originally
derives from the neoliberal free-market ideology. The new creed of economists maintains
strong transatlantic contacts, which indicates that the substance of economic theories is
likely to be streamlined with that prevailing in the US. Bilateral meetings on past case
work and economic methodology with economists working at the FTC and the DoJ take
place on a regular basis (Rller, 2005: 6). In this vein, it seems no coincidence that
Professor Lars-Hendrik Rller, who was appointed Chief Competition Economist in July
2003, was educated in competition economics in the US. James Rill, former US Deputy
Attorney General for Antitrust remarked on the reform that it was as close at it could get
to the US-style without copying the whole caboodle (Rill, 2003). Although differences in
the legal instruments remain, the Commission is increasingly using the same
microeconomic analytical tools as the US (Schaub, 2002a: 3). Monti heralded the silent
process of convergence as the most important success story in the transatlantic
relationship and argued that EU competition policy is now clearly grounded in sound
microeconomics (Monti, 2004d). Furthermore, he observed:
[] (w)e share a common fundamental vision of the role and limitations of public
intervention. [] We are both grappling with the same evolving economic realities and are
both exposed to the same evolution in economic thinking. (Monti, 2004a)

This common fundamental vision entails that the ultimate purpose of public intervention
in the marketplace is restricted to safeguarding price competition and efficiency

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improvements at company level. The particular emphasis on economic efficiency and the
declaration of consumer welfare (measured in the form of price reductions) indicates that
macroeconomic-orientated visions, inspired by ordoliberal economic thinking, are
definitely over. The use of price theories and price modelling as a central reference point in
the assessment of economic efficiency, quintessentially give precedence to a short-term
microeconomic perspective. The central focus on price limits the perspective to single
company behaviour in relation to consumers, and disregards macroeconomic issues like
market power concentration and market structure. In other words, the scope for a multigoal
strategy, such as protectionist and neomercantilist decision making, has narrowed
considerably. That consumer welfare arguments have increased in importance is revealed
in the creation of a new post within the Commission's DG Competition called Consumer
Liaison Officer in December 2003. The new institution has the task of ensuring a
permanent dialogue with European consumers and alerting consumer groups to
competition cases where their input might be useful (European Commission, 2003).

8.1.3 Microeconomisation in a System of Private Enforcement

Economic principles and econometric analyses are by definition predicated upon
ideologically held beliefs on how economic reality functions. Recalling that 'theory is
always for someone and for some purpose' (Cox, 1981: 128) reminds us that there is no
such thing as neutral theory. Reducing real-world complexity through both econometric
modelling and analysis of empirical data, implies that excluded parameters - so-called
exogenous variables - simply remain unnoticed in the decision making process.
Mathematical economics merely measures what it can measure. Whenever price
calculations, as an indicator of consumer welfare, receive priority in the assessment of
anticompetitive conduct, other features are less likely to be considered in the final decision
making. These include: the welfare of employees and more general employment aspects,
the restructuring of certain industries in times of economic downfall, or the protection of
the environment. Moreover, there is no such thing as testing against what Joseph
Schumpeter (1942) called the cold metal of economic theory. The categorisation of a
particular business transaction as anticompetitive is always based on a speculative
judgment deriving from paradigmatic beliefs about market realities.

In combination with decentralisation, the new regime of private enforcement is likely to

bring the speculative character of competition law enforcement to the fore. No less than 27
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jurisdictions, with thousands of tribunals, will have to set their own yardsticks for
infringements, and evaluate the soundness of technically complex empirical material used
in accusations and court defences. In the absence of specialised competition courts,
ordinary judges will have to award damage compensation and impose fines. In the
Member States where competition law infringements are prosecuted under criminal law,
national judges will have to imprison CEOs for their unlawful activities. The chances for
deviant interpretations are very high, and the legal forum shopping for claimants may
become common. Because EU competition laws are formulated in loose and imprecise
terms, due process of law, according to established rules and principles, will be difficult to
maintain. National courts expect so-called borderline cases to become rather frequent,
which is part of the reason why the devolution of competences to national courts led to
many controversies. The microeconomisation of competition law enforcement becomes
all-pervasive with the possibility of private enforcement in a decentralised enforcement
regime. The growing body of judge-made case law, and the fact that future claimants may
rely upon legal precedents, has the potential effect that certain economic data-gathering
methods will be immured as the standard for decision making.

To recapitulate, whereas before, a public authority could balance the decision making in
competition cases against broader political macroeconomic goals, in a regime of private
enforcement, individual claimants are more likely to be driven by (pecuniary) self-interest
when invoking a claim against allegedly anticompetitive behaviour. National judges
similarly proceed on a case-by-case basis without taking into account market structures
within the wider political economy. In combination with the trend towards a more
microeconomics-based assessment, the new regime preludes a political bias towards
narrower and more short-term conceptions of competition.

In addition to Regulation 1/2003, a new merger control regulation, Regulation 139/2004,

was adopted. As will be demonstrated in the next section, this element of the
modernisation package indicates similar trends.

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(T)he competition systems in Europe and the US have more similarities than differences.
And, most importantly, enforcers on both sides of the Atlantic are firmly headed in the
same direction, with policies which increasingly go hand-in-hand. And there is so much we
can achieve by consulting and co-operating with each other and by continuing to
recognise that listening to our stakeholders and benefiting from their experiences is
important too.

Neelie Kroes, European Competition Commissioner

(2007b)
Its like listening to a piece of symphonic music: you hear the main theme over and over
again in different ways, so that by the time you leave the concert hall you are humming the
tune.

John Fingleton, Chairmen at the 2004 European Competition Day in Amsterdam

8.2 The Reform of the EU Merger Regulation A Step Towards Convergence with
the US Model
In addition to Regulation 1/2003, the pan-European Merger Regulation of 1989 also
underwent a major reform. Regulation 139/2004 came into force on May 1 2004, in
combination with new Merger Guidelines designed to provide corporations with a
preliminary indicator of anticompetitive mergers. Similarly to Regulation 1/2003, the new
merger regulation reveals a paradigm change towards a more US-style and more
microeconomics-based merger control. As Commissioner Monti pointed out, a European
competition lawyer who picks up the US Federal Merger Guidelines will be struck by how
much common ground is shared between the US and EU approaches to merger analysis
(Monti, 2004a).

8.2.1 From the Dominance Test to the Significantly Impeding Effective

Competition Test
The new merger regulation and guidelines were designed in line with Chicago School-type
efficiency reasoning and short-term consumer welfare considerations. At the heart of the
reform lies Article 2, according to which the so-called Dominance Test for assessing
economic concentrations, was replaced by the SIEC Test, which prohibits mergers and
acquisitions that significantly impede effective competition. Under the old Dominance

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Test, mergers creating or strengthening a dominant position, measured in terms of market

shares, risked being illegal. The new SIEC Test radically breaks with the use of market
shares as the decisional ground upon which to clear or prohibit a merger. It comes close to
the US Substantive Lessening of Competition Test, in short, the SLC Test of the 1914
Clayton Act, which rules that concentrations can be prohibited if they result in a
substantive lessening of competition (see Chapter 2). The SIEC-Test is, in essence, just a
derivate of the US SLC Test: the use of the words significant rather than substantial,
impediment rather than lessening, as well as effective competition rather than just
competition, is merely a case of language cosmetics. In the US practice, according to the
SLC Test, as long as mergers or monopolies were efficient, they were permitted, regardless
of whether this created a negative effect for competitors or led to further market
concentration (Davidow, 2002: 495). The rewording of the market share-based Dominance
Test to become the SIEC Test implies, similarly to the US, that mergers and acquisitions
are to be assessed by balancing the creation or strengthening of a dominant position with
so-called expected future efficiency gains. Thereby, competition authorities have to allow
mergers leading to competitive monopolies. This means that the legal basis for
problematising corporate size, based on the position of competitors, has disappeared. In
other words, the protection of competitors from the concentrated power of dominant
companies is no longer justified. The much cited US critique we protect competition, you
protect competitors no longer applies. According to Hewitt Pate (2004), Attorney General
of the DoJs Antitrust Division, the EU and the US competition authorities finally agreed
to let even monopolists compete. Or, as Competition Commissioner Neelie Kroes
remarked:
(The) merger tsunami is a good sign. It shows that the market itself is adapting to change,
and that European companies are adapting to global competition. Healthy restructuring is
taking place in many sectors []. These processes [] must be allowed to run their
course without undue political interference. (Kroes, 2007c)

8.2.2 The End of National Protectionism in Merger Control

The replacement of the Dominance Test with the SIEC Test led to controversies between
the Commission and the German Bundeskartellamt. While the Anglo-Saxon Member
States, the UK and Ireland, gave their political support to the SIEC Test, German
competition officials opposed it. The long-standing Dominance Test and its market share
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criterion in the examination of mergers was more in line with the ordoliberal imperative to
constrain dominant economic power concentrations, as well as the desire to protect the
German Mittelstand, the SMEs sector. As Ulf Bge (2003), President of the
Bundeskartellamt, put it Why should a dominant company pass efficiency advantages on
to the consumer if it is no longer forced to do so by competition? After all, by definition
monopolies imply a situation in which competition is absent. The Bundeskartellamt
declared that it would not apply the same test as the Commission, and eventually also the
European Courts, applied. Instead, it would stick to the old Dominance Test. How long the
German resistance endures remains to be seen, particularly as the new regulation equipped
the Commission with a coercive instrument in bringing more consistency into merger
assessments by Member State competition authorities. Based on Article 21 of the new
Merger Regulation, the Commission can impose binding decisions on the legitimacy and
proportionality of state measures that adversely affect mergers. The exceptions are
mergers affecting public security. The Commission thereby gained new controlling
powers in countering allegedly undue protectionist Member States interventions in
mergers. It can streamline competition law enforcement in the long term. This reduces the
relevance of national competition laws as independent sources of law. Competition
Commissioner Kroes (2006d) warned that it would intervene in each and every attempt by
national governments to block takeovers that fall within the Commissions exclusive
competence. To date, the Commission has not hesitated to make use of its powers, which
can be seen by its reaction to the recent upsurge of protectionist attempts by Member
States to impose barriers on cross-border mergers. The Commission challenged the
Spanish government before the ECJ when CNE, Spains national energy commission,
sought to frustrate the 27 billion takeover of Spanish Endesa by the German E.ON, one
of the worlds largest private energy companies, through the imposition of 19 conditions
(Kroes, 2007a).

The next section addresses the questions of who is benefiting from the transformation of
the European competition regime, who has been driving the reform, and why.

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8.3 Cui Bono? The Driving Forces in the Reform Process and Their Agendas
8.3.1 The Mixed Emotions of Corporate Europe with Regulation 1/2003
Management boards of large transnational corporations emerged as the most fervent critics
of EU competition law enforcement. They were in favour of modernising the application
of the EC antitrust rules (UNICE, 1995; 2001, 2002). A recurring point of criticism was
that EU competition law enforcement was vague, inconsistent, complex, and nonobjective, and that corporations were exposed to the arbitrariness of competition
authorities. Driven by a genuine interest in lifting regulatory barriers that hamper the free
flow of capital accumulation, i.e. the creation of a so-called level playing field, the
notification procedure was deemed too time-consuming and bureaucratically cumbersome,
particularly as the Commission faced a backlog of more than 1000 unprocessed cases
(European Parliament, 1999: 10). The Commissions workload was expected to increase
by another 40% through the expansion of the EU with ten new Member States (Guerrera,
2003). As intercompany agreements were often concluded for short periods, business
representatives wanted rapid decisions. Even though, in order to speed up the decision
making process, the Commission concluded voluntary settlements with companies (Paulis
and Smijter, 2005: 11), the administrative burden of notification was still there. To wait for
clearance from the Commission produced extra regulatory transaction costs and always ran
the risk of a blocking decision. Removing this burdensome, administrative straightjacket
increased the leeway in making use of the freedom of contract. Companies could engage in
all types of commercial agreements without being immediately controlled by the
Commissions interventionist arm.

The corporate elite of the ERT repeatedly criticised the Commissions far-reaching powers
that, themselves, were not subject to judicial control (ERT, 2001b: 3). It had a stake in a
generous and encouraging environment when concluding investment-sharing R&D
partnerships and other intercompany agreements, particularly in the field of new
technology, which was characterised by increasingly shorter periods of amortisation (ERT,
2002a). Moreover, CEOs of large transnational corporations considered the systemic
tension between the Anglo-Saxon conception of market capitalism and the EU conception
of a coordinated market economy an obstacle (Waverman et al., 1997: 414). Similar
approaches between the EU and the US would make economic life a lot easier. As the US
system was more favourable to their interests, members of the ERT encouraged the

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Commission to emulate the US more fully in its economics-based measuring of

efficiency improvements in antitrust analyses (ERT, 2002a).

The macroeconomic context explains why transnational corporate elites lobbied for the
modernisation of the enforcement regime for Article 81. Like mergers, the conclusion of
intercompany agreements had increased considerably over the past 40 years. Estimates
suggest that companies from the OECD world are responsible for 82% of all strategic
alliances concluded worldwide (Ullrich, 2003: 210-211). In the 1990s, the total number of
strategic partnerships, including joint ventures, underwent a growth unparalleled in history:
from 1,050 in 1989, to 4,000 in 1990, with a temporal peak of 9,000 in 1995, and 8,660 in
2000 (ibid). In the 1990s, about half of all strategic partnerships involving European
companies exhibited a transatlantic dimension, whereas only a quarter concerned pure
intra-European deals (ibid: 211-12). In the competition literature, this phenomenon was
captured with the buzzwords coopetition or networked competition(ibid: 220). For
corporations, the conclusion of such intercompany agreements constituted a source of
competitive strength to compete on a global scale. Consequently, corporations have a stake
in removing regulatory barriers inhibiting or complicating commercial cooperation
agreements. Similarly to cross-border mergers, a rigid reviewing process imposed extra
transaction costs and, where multiple jurisdictions were involved, the probability of
jurisdictional conflicts increased. Through the abolition of the ex ante notification regime,
such corporate cross-connections could proceed largely unchecked. As contractual
intercompany agreements generally fall under the confidentiality of the corporations, the
web of corporate linkages becomes ever-more indiscernible to the wider public. At least,
no market concentration indices can capture the global corporate entanglement anymore.
Thus, the facilitation of corporate enmeshment, through commercial agreements,
stimulates the global fragmentation of the production process and the resulting global
division of labour. In other words, the removal of public control hides actual market
concentration and blurs the boundaries between inter-firm and intra-firm trade further, all
aspects that play into the hands of transnational corporations seeking to improve their
competitive strength in the global economy.

Under the previous regime, similarly to EU merger control regime, market share thresholds
determined whether an intercompany agreement required scrutiny by the Commission. For
example, a market share of 30% for vertical agreements was considered less harmful than a

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share of 15% or 20% for horizontal agreements (Monti, 2001a). Compared to US

standards, the Commission was used to handle a longer list of prohibitions with regard to
agreements among corporations on the vertical chain of production or distribution (see also
Chapter 4). According to Commissioner Monti (2001a), this difference was due to the
market integration project, which required a little more severity with regard to territorial
and customer resale restrictions. Under the new regime, the Commission no longer
supervises such agreements. If there are no private litigants challenging such agreements at
the courts, and if no national competition authority intervenes, they can proceed
undisturbed, which might, in the end, render the system more tolerant to vertical
intercompany agreements.

The Commission had already taken an overtly tolerant approach and allowed most of the
commercial intercompany agreements in the past few years. Based on the generous block
exemption regime under the new regime, different types of investment sharing R&D
partnerships, specialisation, and distribution agreements were cumulatively excluded from
the category of anticompetitive behaviour. In order to be on the safe side, the ERT lobbied
nonetheless in favour of a further extension of provisions that formally exclude vertical
agreements from prosecution. As a result, the reform broadened the conditional provisions
for granting group exemptions under Article 81(3) (Ullrich, 2003: 216). Nevertheless, the
Commissions codification of the interpretation of Article 81 implies that there is little
room for national competition authorities to exempt certain agreements on a more flexible
basis. In other words, the discretionary power to safeguard agreements as enjoyed by the
Commission under the previous regime has been phased out (see also Monti, 2007: 498).
The situation parallels the case of hardcore horizontal cartel agreements falling under
Article 81(1), such as price agreements, output fixing, and market sharing between direct
competitors. The Commission has adopted a guideline approach similar to US practice,
which allows corporations to orientate themselves on the boundaries of legal and illegal
behaviour. In terms of content, the Guidelines on Horizontal Agreements were streamlined
with that of the FTC and the DoJ published in 2000, providing companies at both sides of
the Atlantic with the same regime.

Furthermore, the transnational business elite favoured a more microeconomics-based

approach to competition law enforcement. One of the reasons was to keep certain
stakeholders away from the negotiating table. The ERT quite overtly argued that the

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greater involvement of groups, like consumers and employees, risks diverting the
attention from the competition focus of the Commissions analysis and increases both
uncertainty and delay (ERT, 2001b: 4). With the focus on competition only, which
builds on short-term orientated econometric evidence, more diffuse societal interests are
unlikely to be included in the assessment of a case. Additionally, it may provide managers
with an avenue for less stringent enforcement. Concepts such as dynamic efficiency
improvements leave ample room for gerrymandering the decision making in the desired
direction. Prior definitions of relevant product markets, or the distinctions of one product
vis--vis another, can be used for moulding evidence to support a particular claim.
Moreover, as a commentator argued, estimates on the future impact on competition in an
econometric model are based on defined confidence intervals, which are tantamount to an
intuitive judgment in deciding whether a test has passed or not (Dobbs, 2002: 3).

Nevertheless, the support of Corporate Europe for Regulation 1/2003 was not
straightforward. Emotions were mixed and certain elements of the reform were fiercely
criticised (Berggren, 2005). The administratively burdensome, but secure, notification
regime also had its proponents, particularly among UNICE, which comprises the whole
range of European companies, including SMEs. It argued that the complexity of the rules
required extensive expert advice and substantial management time (UNICE, 1999;
2001). This contrasts with Commissioner Montis argument that the Commissions role
was not to give comfort, and that after forty years of experience, the application of
European competition law should be sufficiently clear to business (Monti, 2004d).
Elsewhere he compared the notification procedure to parking a car in a town: citizens
must know where to park a car and shouldnt have to go to the police station to check first
(ibid). The fact that antitrust law enforcement is far more complex than Montis car
parking allegory, partially explains the discontent within the business community with the
new regime, particularly when considering that the fines imposed on cartel cases exceed
those of traffic offences! Also among the select group of TNCs represented in the ERT, the
formal safe-haven regime constituted a much cherished good, as long as speedy and
straightforward processing was guaranteed (ERT, 2002a). Judicial advocacy by corporate
lawyers could not provide the desired legal certainty in the competitive environment
created by ever-shorter amortisation periods for new technology products or so was the
argument. In marked contrast to the enthusiasm of business representatives for a more
microeconomics-based approach, the new risk of litigation and the exposure to

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compensation payments alarmed business associations (i.e. UNICE, 2006; DIHK, 2006;
HDE, 2006; VCI, 2006). The reason is obvious: potential fines, damage compensation
payments, and the costs of defence can be detrimental for companies (cf. Bizjak and Coles,
1995). Although the 2004 antitrust reform does not immediately lead to a US-style
litigation culture, CEOs from the European business community were very much aware of
this scenario. US business leaders, represented by the US Chamber of Commerce, alerted
their European colleagues to the downside of an excessive litigation culture. With the
asbestos cases in mind, which cost more than 70,000 jobs, they warned in particular of the
introduction of class actions and the emergence of high-priced trial lawyers in Europe (cf.
Donohue, 2003).

Another problematic issue was that the new regime of decentralised private enforcement,
which allows private litigants to bring breaches of EU antitrust law also to national courts,
was deemed to accentuate inconsistency, a lack of transparency, and unpredictability by
transnational business representatives (cf. UNICE, 1999; ERT, 2002a). In a range of
position papers during the preparatory stages of the reform, business organisations sought
to limit the exposure of companies to private lawsuits and urged the Commission to build
in legal safety measures, such as ex ante reasoned opinions on a case by competition
authorities and national jurisdictions. The issuance of such advices would come close to
the reintroduction of the notification regime. In response, the Commission promised
merely the occasional provision of general guidance letters, which it would publish on its
website. Only in genuine cases of uncertainty, will it grant case-specific informal
guidance (cf. Recital 38 of Regulation 1/2003). Business associations deeply regretted the
Commissions loose commitment and pleaded for more guidance, particularly in cases of
commercial agreements that are ancillary to, or involve a financial risk, capital
investment, or an effect on shareholder value (UNICE, 2001b: 5; ERT, 2002a).

8.3.2 Corporate Pressure in Favour of Reforming EU Merger Control

The new Regulation 139/2004 and the new Merger Guidelines provided an answer to the
longstanding criticism of transnational corporations, as well as US antitrust experts and
officials, on the Commissions treatment of unilateral conduct by dominant market players.
Thresholds for categorising an enterprise as dominant were considerably lower in the EU
than in the US. In the US, further investigation was only required in cases where there was

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an attempt to monopolise (see Chapter 2). The EUs elastic notions, such as the abuse of
power or the abuse of dominance, were considered disturbingly vague (Gerber, 1998;
174). In the EU, market dominance of a company traditionally provided reason enough to
intervene, regardless of whether prices remained competitive. Conglomerate mergers, in
particular, were seen as a threat to competition, because the merged entity could leverage
its market power with the effect or object to foreclose one or several market players from
effective competition (Monti, 2001b). In the US context, competition officials buried
similar conglomerate merger theories with the ascendancy of the Chicago School. In the
EU, however, the maintenance of a high degree of competition in the common market
long enjoyed priority over other criteria in the assessment of anticompetitive conduct, such
as consumer welfare protection and efficiency gains (ibid). As a general rule, the
Commission applied the logic that a high degree of competition, inter alia, required a large
number of competitors. Thus, too dominant market players could pose a threat to the
broader project of market integration to which competition laws were subordinated.

The transnational business elite, however, criticised the Commissions way of taking
narrowly defined market shares as a focal point of analysis as imprecise (ERT, 2002a). It
preferred the approach of the US authorities towards large, dominant corporations, which
was more lenient and only considered the real impact of M&As and commercial practices
by focusing on efficiency improvements, such as lower prices or better quality products for
consumers. Therefore, the ERT urged the Commission to introduce a more economicsbased interpretation and to give priority to efficiency and consistency similarly to the
US model (ibid). By virtue of their Chicago School trainings, US competition officials had
more faith in the workings of free markets, implying that market dominance was generally
conceived as a source of competitive strength, rather than a hazard to free competition.
Moreover, representatives of transnationally operating companies, in alliance with US
competition experts, considered the Commissions approach to be biased towards
European players by giving undue weight to competitor arguments (Pitofsky, 2000;
Draghi, 2003). Underpinning this criticism was the fear that EU industrial policy would
interfere with the merger enforcement. As Kolasky (2002c), Attorney General of the US
DoJ, put it, the EU competition policy, designed to maintain fragmented markets or
protect small business, was misguided.

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The criticism on the divergent approaches in merger control across the Atlantic endured for
more than a decade. After the 1991 Transatlantic Bilateral Agreement, EU and US
competition officials stayed in regular contact (see Chapter 6 and 7). In workshops, US
officials shared their experiences with the Commissions Merger Task Force in the
investigation and analysis of mergers (Pitofsky, 2000). When the Commission issued
Merger Guidelines in 1997 on how to measure market power and define relevant markets,
the US Merger Guidelines of 1982, which were slightly amended in 1992 and 1997, served
as a template (Pitofsky, 1998; Gavil et al., 2002: 967). In October 1999, a joint EU-US
Merger Working Group was established and given the mandate to: seek more consistency
in the respective approaches, come up with best practices in the analysis of mergers, and
identify the scope of further procedural and substantive convergence across the ocean
(European Commission, 2002b). Nonetheless, the complaints about the merger control
developments in the EU by US business interests and antitrust authorities persisted.
According to Mario Draghi (2003), Vice Chairman of Goldman Sachs, despite the
extensive and positive cooperative working relationship on merger review and the steps of
convergence, antitrust review for transatlantic transactions remains a significant
transaction risk. A series of divergent rulings by the Commission in high-profile cases
between US companies indicated that interpretations of the harmfulness of oligopolistic
dominance differed substantially. In particular, the Boeing-McDonnell Douglas merger and
the GE-Honeywell merger constituted the reason why the transnational business elite
lobbied to reform the EU Merger Regulation (see Chapter 6).
The pressure to reform the EUs merger control regime also increased when the Court of
First Instance (CFI) annulled the Commissions decisions in the mergers between Airtours
and Firstchoice in 1999, Schneider and Legrand in 2002, and Tetra and Laval-Sidel in
2002. The Commissions prohibitions in the Schneider-Legrand and Tetra Laval-Sidel
merger cases were particularly important. The cases involved French companies in the
electricity distribution equipment sector and the liquid food-packaging sector, respectively.
The Commission ruled, in both cases, that the mergers would lead to a situation of market
dominance, eliminating competition in the future, and vetoed the deals. When the
companies appealed to the CFI, it deemed the Commissions supporting economic
evidence insufficient, and its economic logic unconvincing, and thus overruled the
Commissions blocking verdict. The ruling was therefore a major critique on the
Commissions expertise and competence in the review of mergers and other cooperative

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ventures. After these embarrassing court defeats, Commissioner Monti announced some
reforms. He assured his critics that the Commission was not against mergers that create
more efficient firms, even if competitors might suffer from increased standards of
competition (Monti, 2001d). Moreover, consumer welfare was not just a goal, but the
goal of competition policy (ibid). The US authorities applauded Montis leadership in
encouraging more convergence, but remained suspicious, as it remained to be seen whether
the Commission would not only talk the talk but walk the walk (in Guerrera and Hill,
2002). As the 2004 reform demonstrates, the Commission matched its actions to the words.
More economists, nurtured in US-style econometric analysis, were hired (see earlier
section in this Chapter), which greatly increased the awareness of Commission officials
on efficiency-based reasoning in their practice (Jenny, 2000: 22). Alternative decisional
grounds were portrayed as misguided or not mindful enough of market forces (ibid).

The reliance on sound economic foundations in the decision making was meant to bring
comfort on the robustness of the decisions to the business community (Lowe, 2003). A
large part of this comfort, however, can be ascribed to the fact that since 2002 the
Commission had permitted most of the merger transactions, regardless of the resulting
dominant market position (e.g. exemplary is the merger between BASF, Eurodiol and
Pantochim, see Fuchs, 2003: 226). The number of M&As, and in particular large crossborder mergers, also remained high after the merger wave of the late 1990s (see Chapter
5). In terms of the combined value of deals concluded, the year 2006 exceeded the
previous peak year of 2000. Of the ten largest worldwide deals ever, eight took place in
2006 (i.e. AT&T-BellSouth, E.on-Endesa, Sueze-Gaz de France, Mittal Stell-Arcelor). Low
interest rates for lending money and the event of private equity companies attracting
private investors to fund M&As provoked the upsurge of market concentration. The
Commission took a highly positive stance on cross-border merger activity and considered,
what it termed corporate restructuring, to be a normal response to globalisation.
Commissioner Kroes (2006e) noted, in this respect, that he was pleased that industries in
the Internal Market were able to restructure corporate ownership in order to meet the
global challenges posed by competition. The Commissions positive clearance decisions
provide further evidence: in 2006, over 360 mergers were permitted, and the year 2007 will
probably even beat this record (ibid, 2007c). Transnational business representatives tend to
be equally pleased. With regard to economic concentrations, the EU merger regime
converged towards the more tolerant approach of the US system, while the advantages of

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the EU system remain intact, such as: the one-stop-shop rule for large, cross-border
mergers; tight deadlines; speedy procedures, and transparency (Draghi, 2003). Moreover,
the new Merger Regulation seeks to harmonise the decisional grounds among Member
State merger control by allowing the Commission to overrule decisions that run against its
policy. National authorities can no longer interfere in cross-border mergers based on
protectionist motivations.

The next section addresses private antitrust enforcement in terms of its potential impact on
the corporate power balance of management vis--vis shareholders.

8.3.3 Enhanced Antitrust Litigation to Pursue Corporate Governance Goals?

There is an intimate connection between competition policy and corporate governance. The
stringency with which competition laws are interpreted and enforced can have important
repercussions on the patterns of ownership and corporate control. It can boost investor
sentiments in procuring corporate equity, and influence strategic decision making with
regard to mergers and acquisitions (M&A), financing capital, R&D investment, joint
ventures, and other forms of cooperative business contracts. The interface of competition
law enforcement and corporate governance is manifold. A range of studies suggest
linkages between: anticipated mergers of listed companies and share price increases, filed
antitrust lawsuits and negative share price reactions of defendant companies, overall lower
shareholder returns, and between litigation and liability payments leading to bankruptcy
(Bhagat et al. 1994; Bittlingmayer and Hazlett 2000; Alexander, 1999; Bhagat et al. 1998;
Bizjak and Coles 1995). Other studies again, attempt to demonstrate how shareholderinitiated antitrust class actions can provide a powerful disciplinary tool to achieve
boardroom reform and enhance corporate performance and managerial efficiency (cf.
Gande and Lewis 2005).

Commissioner Kroes presented the enhanced antitrust litigation possibilities as a right for
consumers and individual businesses in Europe who have lost out as a result of the
anticompetitive behaviour of others (Kroes, 2006b). The generalisation that only either
consumers or competitors have an interest in rectifying abusive corporate behaviour
downplays the existence of other stakeholders, such as labour and environmentalists.
Diffuse groups such as labour, consumers, and individual businesses, however, face high

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administrative costs when organising claims against corporate fraud. On the other hand,
another category of plaintiffs, namely shareholders, particularly institutional investors, and
hedge funds prioritising short-term profits, is more likely to make use of the facilitated
antitrust litigation possibilities. As the reform explicitly hinges upon enhanced private
antitrust litigation, the so-called voice options for shareholders increase (cf. Hirschman,
1970). At first glance, the modernisation and shareholder activism in antitrust litigation
may not appear related. In addition to legal actions against accounting manipulation, or
security fraud in cases of inaccurate disclosure of information, a wide range of other events
can account for legal actions induced by shareholders, such as: breaches of contract, patent
infringements, product failures, bankruptcy issues, slander, marketing, distribution and
franchise disputes and notably, also antitrust violations (cf. Bizjak and Coles, 1995). As a
rule of thumb, the more regulatory fields become subject to private enforcement, the more
rent-seeking private investor groups are provided with new windows of opportunity to alter
the corporate power balance in their favour and pursue corporate governance goals.
Challenging mismanagement and fraudulent behaviour of CEOs at the courts may serve as
a means to veto inauspicious decisions by CEOs, to intervene in the decision making in the
cases of share value loss, to alter the composition of the management, or to conduct hostile
takeover bids by litigating target companies. Shareholder activism in antitrust matters may
expose management boards to new risks regarding long-term investment strategies and, in
the worst-case bankruptcy, which makes for easy prey for hostile takeovers. The
institutional anchoring of short-term performance indicators in antitrust assessments
provides additional ground for litigation. Even the mere threat of suing may discipline
company boards to deliver higher returns on investment in the short-run.

A number of shareholder rights organisations and institutional investors, such as public

pension funds, have long urged national governments in Europe to introduce a range of
legal modifications in litigation procedures, such as class actions and criminal sanctions
(cf. Hollinger, 2005; Allen, 2005; Sherwood and Tait, 2005). Quests for more market
justice have particularly intensified with recent corporate scandals in the accounting
sector, such as in the case of Enron, Parmalat, and Ahold, or in the turmoil of ABN
AMROs acquisition of controlling stakes in Banca Antonveneta. Investor plaintiffs in
Europe have a stake in getting the same leveraging powers as investors in the US (Allen,
2005). Shareholders, however, do not speak with one voice and there is no clear-cut
interest coalition of shareholders to identify. Different categories of shareholders have

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different interests: whereas, for instance, certain hedge funds may follow an aggressive
strategy of short-term profit maximisation, (investment) banks, insurance companies, and
(certain) pension funds may be more inclined to secure more long-term investment.
Moreover, the interests of the shareholders of one company are not equivalent to those of
another company. The reason seems obvious. The exposure of a company to high damage
compensation payments and, in the worst-case, even bankruptcy or hostile takeovers,
eventually renders economic life more precarious for all stakeholders involved, including
shareholders.

In view of the current proposals for facilitated shareholder litigation in the EU Member
States, one is tempted to conclude that those shareholders opting for the Anglo-Saxon
litigation practice find themselves on the winning side. While Sweden and the UK have
already introduced the possibility for class action lawsuits in general, the German
government specifically included a range of measures that facilitate private actions in its
seventh amendment of competition law. As a part of the attempt to make Germany a global
financial centre with a stock market as a viable avenue for investment, two government
proposals were launched on 14 March in 2005 including a bill on shareholder class actions
and a bill on shareholder derivative lawsuits (Kamar, 2005: 17-18). Similarly, in Italy
shareholder rights have been strengthened and made conceptually reminiscent of US
corporate legislation to attract US investors (ibid: 22). In Finland, the Netherlands, and
France, the issue of facilitated shareholder litigation has also reached agenda status. For
instance in France, President Chirac instructed his government to put forward initiatives
for the introduction of class actions against abusive market practices an incremental
move that fits into the political landscape of the competition law overhaul.

8.3.4 Professional Service Companies, Also Beneficiaries of the Reform?

Private practitioners who specialised in Community law and their bars from both EU and
non-EU law societies constituted an important force in shaping the preparatory stages of
the modernisation (Gerber, 1998: xiv). As regular and influential guests, private law
companies displayed their expertise in the form of lengthy advisory reports to Commission
officials: their share of official comments on both the White Paper on the Modernisation
and on the 2005 Green Paper, outnumbered that of business and labour organisations, or
national competition authorities (cf. European Commission, 2006b). The contemporary

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legal services landscape in the EU demonstrates that the phenomenon of law companies
with a specialisation in antitrust issues is no longer a phenomenon restricted to the AngloSaxon type of capitalism (see also Chapter 1).

Since the 1990s, countless professional service companies, or law companies, with everexpanding numbers of lawyers and economists have established offices throughout Europe.
They emerged in the 1950s and 1960s in reaction to the expansion of US management
ideas in Europe (Djelic, 1998). Their number rapidly increased in the 1980s and the 1990s
(cf. Kelemen and Sibbitt, 2004; Kelemen, 2007). Many of these law companies originated
from across the Atlantic and from the UK, and sought to gain a foothold in the thriving
market of professional services in Europe. The dominant presence of US law companies in
Europe can be ascribed to two factors: on the one hand, worldwide liberalisation processes
required governments to open up national and regional markets for legal services. On the
other hand, enhanced liberalisation and cross-border economic transactions also spurred
the demand for legal services (see also Keleman, 2004: 111). The influx of US law
companies brought US legal practices and forms of organisation into Europe, such as
multijurisdictional litigation and lobbying services (ibid). Against the backdrop of the Bush
Administrations anti-litigation stance, a new flow of US law companies expanded into
Europe. As an US antitrust lawyer observed, some firms think Brussels will be the next
Washington (cited in: Henning, 2003).

Large Continental European law companies are also on the increase. Faced by the
particular competitive dynamics created by the mere size and global presence of US law
companies, implied that European law companies had to restructure along the lines of US
law companies. Through mergers and acquisitions, as well as corporate alliances, they
have organised themselves into larger units, similar to the US mega-law companies
(Kelemen, 2007: 7). The booming consultancy market in competition matters in Europe
forms part of the reason why. In France, the legal services market grew by 44% between
2000 and 2004, and is expected to grow another 41% by 2009. In Germany, the legal
service market grew by 20% in the time period (ibid: 8). A study reveals that about 80% of
the companies involved in a competition case turned to law companies for legal and
economic consultants, as well as professional lobbyists (Neven et al. 1998: 136). In
notification cases, 83,3% of companies made use of external legal advice. In cases where
there has been a prohibition decision, 53% of the companies consult economists as a last

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sort resort defence (ibid: 136-138). On average, professional services account for 6% of
companies costs, at times increasing to 9% (Dombey, 2003b).

The workload of professional service companies increases not only with every new merger
wave, but also with the introduction of private enforcement in the EU. The US experience
with private enforcement best depicts the motivational grounds for the involvement of
private antitrust counsellors in defining the course of European competition law: it simply
earns their bread and butter (Calvani, 2004: 18). Legal experts already played a
significant counselling role under the previous notification procedure. The introduction of
private enforcement, however, increases corporate demand for judicial advocacy. It
provides a flourishing source of income for law companies specialised in competition
questions. As well as navigating companies through legal actions with specialised litigators
and more general judicial advocacy, professional services companies can offer tailor-made
compliance programmes for companies who have to assess themselves with regard to
Article 81-type agreements. In addition, the demand for specific market analyses and
economic modelling also increases, as well as targeted lobbying activities at the EU and
national regulatory authorities. It follows that law companies have a primary stake in open,
but rules-based markets, in which they can offer a combination of legal and advisory
services to other corporations. Moreover, fees will be higher, the more competition
regimes diverge, and the less standardised the problem (Morgan, 2005).

Professional service companies took the lead in the detailed formulation of possible
avenues to introduce enhanced private litigation in the EU. A comparative study conducted
by Ashurst, a transnational law company specialised in EC competition law, provided the
intellectual basis for the Commissions Green Paper on Damage Actions. In addition to a
detailed account on the possibilities for damage actions in the EU, it covered a wide range
of other litigation-related measures, such as the introduction of class actions (cf.
Waelbroeck et al., 2004). The legal community, including representatives from across the
Atlantic, contributed a vast number of detailed responses to the Commissions Green
Paper, which were overtly mild-mannered, if not wholeheartedly positive (cf. European
Commission, 2006a). Large law companies have an interest in creating similar market
conditions in the European litigation sector to the US.51 Organised as integrated networks
of individual partner agencies in different regions of the world, they do not only have
51

According to a ranking by The American Lawyer based on annual turnovers, US law companies
dominate the list of 100 global law companies (see for more http://www.thelawyer.com/global100/).

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transnational corporations as their clients, but they have transnationalised themselves. They
are no longer restricted to domestic markets and clients, but comprise multijurisdictional
counselling related to cross-border transactions with licensed lawyers in different national
settings. With offices mainly in London, Brussels, and Frankfurt, they form part of a wider
and diffuse expert community surrounding the DG Competition. A dense fabric of
professional linkages marks their relationship. Law companies provide a vast source of
recruitment for competition law specialists, which again seek to inspire the future
development of competition policy. As Gerber (1998: xiv) noted, experts significantly
influence competition decisions in ways that are important and concealed. Similarly,
Enriques (2005: 44-45) argues that lawyers and legal scholars constitute an important
lobbying force in the production of EU law. Often, the Commission also contracts law
companies to prepare comparative studies on selected aspects of national laws, and to
make specific suggestions on policy-making as the Ashurst study demonstrates. While the
business community in Europe is expected to monitor itself and its competitors, with the
support of consultancy from professional law companies, the Commission embarked on its
own agenda, as the next section illustrates.

8.4 Decentralising Competition Law Enforcement: A Centralisation of

Commission Powers?
The Commissions DG Competition conducted the reform with a steadfast commitment to
listen to the demands of the transnational business elite and the legal community. This is
apparent in the decision to decentralise Article 81 and 82 to Member State jurisdictions,
who are then subsequently obliged, in all cases categorised as affecting cross-border
trade, to enforce these articles in parallel with their own national competition laws.
Thereby, national jurisdictions take over a share of the Commissions work, including
major competition cases, previously the exclusive prerogative of the Commission. It may
sound counterintuitive, but the decentralisation was deliberately shaped to expand the DG
Competitions grasp on national competition policy. According to Wilks (2004: 12), the
reform represents an audacious coup by the Commission to extend its powers and to
marginalise national competition laws or, what George Orwell in his seminal book 1984
expressed with decentralisation is centralisation. In other words, the reallocation of
competences constitutes an attempt to catalyse intra-EU convergence, in a field where

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accomplishing a fully-fledged harmonisation was politically never feasible. To unfold the

argument step-by-step:
As a part of the decentralisation endeavour, the European Competition Network (ECN) was
established as a key-supporting feature, which provides a forum for national competition
authorities (NCAs) and courts to coordinate the investigation, to cooperate, to exchange
information, and to warrant legal consistency when enforcing Article 81 and 82. Although
NCAs, courts, and the Commission already cooperated on a more informal basis, the ECN
introduced a more formal way of cooperation. As the nodal point of the ECN, the
Commission reserved far-reaching supervisory powers for itself. Similarly, to the new
merger regulation, Article 11(6) in combination with Article 16 of Regulation 1/2003
provides the Commission with the right to intervene and withdraw proceedings in cases
where conflicting decisions are expected. The opening of every new case needs to be
reported to the Commission. In the event of conflicting decisions, i.e. decisions running
counter to the decision adopted by the Commission, it can reclaim the cases. The wellestablished NCAs fiercely criticised the prospect that the Commission can theoretically
trespass, and thus bypass, national procedures. In Germany, in particular, the reform led to
an intensive academic expert debate. Officials from the longstanding ordoliberal camp
feared that they would become semi-autonomous vassals of the Commission
(Bannerman, 2002: 38; Mestmcker, 1999; Mschel, 2001; Deringer, 2003). At the same
time, the Commissions previous monopoly position on cases with a communitydimension had often been criticised as a bastion of uncontrollable Commission power,
marginalising NCAs to the prosecution of smaller antitrust cases. Through the
decentralisation initiated by Regulation 1/2003, the enforcement power of NCAs would
increase substantially, which explains why the Council ultimately adopted it.

The ECN, as a mode of governance to cope with decentralisation, provided an attempt to

dilute the significance of diverse national competition laws and practices in the long term.
It structurally integrates national jurisdictions into a larger EU level framework. In this
regard, as there is only one common reference point in the interpretation of EC competition
law, namely that of the Commission and of the case law established by the European
Courts, the reform also displayed signs of a process of European integration through the
backdoor. The preamble of Regulation Nr. 1/2003 is straightforward in this respect. It
reads that the goal of the modernisation is to establish a renewed system which ensures

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that competition in the common market was not distorted and that Articles 81 and 82 of the
EC Treaty are applied effectively and uniformly throughout the community. In this sense,
both the decentralisation and the establishment of the ECN, serve the purpose of
consolidating a culture of competition in the common market, as well as creating an
increased commitment, on the part of NCAs, to more stringently ensure the workings of
free competition. In an EU with heterogeneously structured national jurisdictions, distinct
procedural practices may also raise the potential for conflict. Aware of this, the
Commission financed specific competition law training schemes for more than 700
national judges in 2005 in order to streamline the jurisdictional enforcement (Kroes,
2005d), which constitutes an opening move to diminishing the significance of national
competition laws and clearing the way for EU competition law.

Rather than making itself obsolete, the Commission hopes to refocus its staff resources on
cracking down more vigorously on cartels at global level, leaving smaller cases to private
trustbusters and national jurisdictions. To this purpose, Regulation 1/2003 considerably
increased the Commissions investigative and sanctioning powers: it can conduct dawn
raids more easily than before and take oral statements from witnesses of cartel practices. In
addition to imposing fines that amount to 10% of a companys annual turnover, it can now
also impose fines for procedural breaches and require periodic penalty payments. The
incentive to patrol the globe for hard-core cartels needs to be placed in the context of the
free market ideology, which underpins the transformation. Accordingly, the removal of
privately erected barriers would guarantee the free flow of market forces. The Commission
thereby follows the example of the US authorities, which celebrated the golden age of
cartel prosecution by dissolving a range of high-level price-fixing cases in the late 1990s.
They levied the highest fines ever and imprisoned a range of CEOs (Litan and Shapiro,
2001: 27). In the absence of a world competition authority, the Commission has tried to
expand the EUs powers beyond its borders and fight transnational cartels in duopoly with
the US agencies. Similar to the US authorities, it drastically increased the size of fines
imposed on companies involved in cartels. Compared to the ridiculously light fines of
1969 with ECU 500.000 fine, and of 1983 with ECU 1.250.000, in 1986, fines reached
ECU 58 million (McGowan, 1007b: 6). More recently, the fines levied upon carteleers
reached new hights. Topping the list of the largest fines ever is the 480 million fine
levied on ThyssenKrupp in 2007.

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The EU competition law reform was intended to convey a world class regulatory system
(European Commission, 2002a). The impetus, however, reaches further than mere prestige
and competence seeking on the part of a regulatory body that long suffered from the image
of being the junior partner of the US agencies. The reform constitutes a case in point that
seeks to foster the project of an ever-closer Union by deepening neoliberal market
integration. It took root against the background of the reinvigorated discourse surrounding
the Lisbon Agenda of 2000, aimed at making the EU the most dynamic knowledge-based
and competitive economy by 2010, and in a wider sense, aimed at outperforming the US
economy and the rest of the world. According to the dominant neoliberal view, this is best
achieved by downsizing Brussels regulatory jungle, which is also conform to the
interests of the executive boards of transnational corporations. With the privatisation and
decentralisation of important aspects of EU competition law enforcement, the reform
seems to deviate no longer from this prevailing tenet.

To recapitulate, the enhanced emphasis on microeconomic analyses as focal points for

investigating anticompetitive conduct - together with the declaration of consumer welfare indicates that a macroeconomic-orientated vision on competition has been severely
curtailed. Instead, a Chicagoan or post-Chicagoan view has taken the upper hand. These
developments have a profound impact on the scope and nature of competition control in a
regime of private enforcement. In the context of arduous competence struggles to expand
EU competition control into new areas, the fast ratification of the modernisation represents
a glorious triumph on behalf of the symbiotic alliance of transnational business interests
with the Commission. The ongoing discussions on introducing further legal modifications
in a decentralised private enforcement regime allow for the tentative conclusion that the
harmonisation of litigation systems may be placed high on the Commissions future
agenda. Inconsistencies in the enforcement of EU competition laws, however, are likely to
be the order of the day, at least in the short and medium term, for the reasons outlined
earlier. The DG Competition is unlikely to supervise NCAs and national courts in the EU25 and powerful national competition authorities, such as the German Bundeskartellamt
and the British Office of Fair Trading (OFT) are likely to maintain their own course in
competition law enforcement in the near future.

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The competition laws and policies of different countries should closely resemble one
another and be as universal as the applicability of micro-economic analysis.

Frdric Jenny, Chairman of the OECD Competition Law and Policy Committee (2000: 23)

Conclusion:
The Politics of the Transformation of the EU Competition Regime
The dissertation argues that EC/EU competition policy, in content, scope, as well as form,
has undergone a profound transformation since its enactment in the Treaty of Rome in
1957, and that this transformation needs to be understood against the background of
broader ideational and socioeconomic changes in the history of the European integration
project. The transformation of what has been identified here as the European competition
model (see Chapter 2), started in the mid-1980s. Neoliberal ideas increasingly gained a
foothold in Europe, affecting EU economic policymaking, including competition policy.
Throughout the 1990s, neoliberalism subsequently was established as the dominant
ideology in the daily enforcement practice of the European Commissions DG
Competition. In the early 21st century, a fundamental overhaul of the EU competition
regime institutionally anchored the neoliberal orientation. Backed up by sophisticated
econometric modelling in the assessment of anticompetitive conduct, the reform
consolidated a narrow competition only focus, and the use of microeconomic reasoning.

The transformation of the EC competition regime has been driven by a public-private

alliance of the Commissions DG Competition and transnational business representatives,
as well as their corporate lawyers, who form part of the so-called wider legal community
specialised in competition law matters. The reason for this transformation lies in the
transnationalisation

of

production

and

ownership

structures.

Processes

of

transnationalisation, most notably the detachment of national ownership structures and the
(re-)location of production, fundamentally changed the interests and preferences of large
corporations. In addition, enhanced market integration in Europe, and across the Atlantic,
as well as the subsequent removal of global barriers to trade and capital, contributed to this
process. The increased confrontation between transnationally operating corporations and
different competition regulatory regimes evoked a shared interest among transnational
corporations in more transparency and legal certainty regarding their economic

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transactions. This was to be realised preferably by national and regional competition

authorities adopting uniform laws and enforcement practices, which ensured the highest
degree of economic freedom and free market access to new (geographical) product
markets. Law companies, specialised in corporate advocacy, responded to the increased
demand for legal services regarding multijurisdicational competition cases, and operated as
a transmitter between the transnationally operating business community and political
actors, such as the European Commission.

Summarising the Argument

Prior to the emerging political and economic hegemony of the US in the aftermath of the
Second World War, laws governing competition remained a distinctive institution of USstyle capitalism. Looking back at the history of EC competition policy reveals that vested
US influence in post-war Europe was decisive for the adoption of competition laws.
Nonetheless, EC competition laws and practices eventually came to look different from
those of the US, exhibiting a range of distinctive features that contrast the competition
model of the US (see Chapter 2). In the wake of the US economic re-construction plans,
US authorities sought to export their antitrust model to Germany (and to Japan) (see
Chapter 3). Transatlantic linkages were also crucial in the subsequent incorporation of
competition laws in the process of European integration, starting with the establishment of
the European Coal and Steel Community (ECSC) in 1951. With the centralisation of
competition laws to the supranational level, the state-supported market order of cartels and
monopolies in key industries was meant to be dismantled, and market access for corporate
newcomers guaranteed, including the market access for US corporations seeking to expand
their market shares across the Atlantic (Chapter 3).

When competition laws became one of the core constitutional principles of the founding
Treaty of Rome in 1957, establishing the European Economic Community (EEC),
European Treaty-drafters had internalised the language of market competition, and
considered competition laws important for the economic integration project. The reason
why the EC competition model looked different to its US counterpart can be ascribed to
the enduring opposition of powerful industry representatives in Europe, and to some
extend the particular ordoliberal ideas of the so-called Freiburg School (see Chapter 2 and
3). Ordoliberalism promoted an ordered and balanced market structure, in which equally

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matched competitors, mostly small and medium-sized enterprises (SMEs), would engage
in competition with each other. According to this paradigm, it was the task of strong state
authorities to foster competition by actively curbing the emergence of excessive economic
concentration, and dissolving anticompetitive corporate agreements. The concentration of
economic power in the form of oligopolies and monopolies, as well as cartels, was
believed to undermine the advantages offered by a free market economy, and in the end
democracy, as concentrated economic power would also eventually seek political power.
The EC competition law enforcement institutions and practices were to some extent
inspired by ordoliberal ideas. Remnants of the ordoliberal ideology can be found
throughout the 1960s, 1970s, and occasionally also in the early 1980s (see Chapter 4). The
European Commission, however, never adopted a strict interpretation of ordoliberal ideas.
This was to some extent due to the institutional positioning of the Council in the
Community structure. In the 1960s, in particular, there was little scope for the rather
inexperienced Commission officials to play a prominent and proactive role in competition
law enforcement, despite the powerful powers entrusted upon the Commission by
Regulation 17.

In the era of embedded liberalism, stretching from the 1950s to the late 1970s, and partly to
the early 1980s (see Chapter 3 and 4), EC competition laws were enforced in a flexible
market interventionist manner, displaying protectionist and neomercantilist traits. Rather
than adopting a strict competition focus, the Commission adjusted its decision making to
what in the preamble of the Rome Treaty was identified as balanced trade and fair
competition. A range of developments had a major impact on content, form, and scope of
EC competition policy in this time. Ongoing trade liberalisation within GATT made it
increasingly difficult for EC Member States to erect conventional protectionist barriers to
insulate national industries from foreign competitive pressures. This led to the adoption of
new protectionist measures at Member State level, which were directed at national
industries and national champions, considered strategic both in the private and public
sector. Protectionist non-tariff policies formed part of a countervailing strategy to boost
economic growth and the ability of European corporations to face competition with the
often larger, and technologically more advanced US companies. Various forms of state aid
were granted, such as guaranteed preferential public procurement contracts, tax rebates for
some industries, (research) subsidies, and investment in technical education, but also
national standard setting, and the stimulation of mergers and acquisitions among national

333

companies. In the 1960s and 1970s, EC competition laws were enforced in a consistent
manner with the dominant embedded liberalism bargain at national level. In line with
Member State and corporate interests, the Commission did not vigorously challenge
national state aid, leaving the provisions prohibiting state aid largely unenforced. The
protection of the competitive process was frequently subordinated to broader,
macroeconomic industrial policy goals, also allowing public interest and employment
considerations to be taken into account. EC competition law enforcement thereby formed a
political response to the challenges posed by the much larger and more homogeneous US
market. The Commission was overtly responsive to the interests of European industries
seeking to catch up with the much stronger US economy, and adopted a supportive stance
towards European companies. The gradual incorporation of national markets into one
common market in Europe was intended to create the basic prerequisites that would allow
sufficiently large (nationally based) corporations to reap the benefits of economies of scale
production, and to expand in size. Without loosing sight of the European integration
project, the Commission sought to synthesise the removal of internal barriers to trade and
competition with the adoption of a rather lenient attitude towards mergers and acquisitions
(M&As). It actively stimulated (cross-border) intercompany alliances, designed to pool
R&D investments, and various forms of production, distribution, or marketing joint
ventures. Thereby, it sought to thwart the practice in which governments picked their
national winners, and actively stimulated strong Eurochampions instead, able to face the
presumed American challenge. The absence of merger control laws in the Treaty of
Rome was constitutive in this regard. At the same time, in most cases, SMEs were
exempted from the necessity to comply with EC competition laws, which provided them in
practice with a carte blanche to engage in various types of corporate alliances.

In the years of economic crisis starting in the 1970s, EC competition law enforcement was
subordinated to a broad-based crisis management, which aimed at rescuing various
European industries in decline. The Commission gave preferential treatment to certain
industrial sectors by (temporarily) exempting so-called structural crisis cartels from the
necessity to compete, which engendered not only the preservation of companies, but also
of jobs. Once it became clear in the late 1970s and early 1980s that attempts to solve the
enduring economic crisis were not successful, neoliberalism, as a counter project to
embedded liberalism, increasingly gained the discursive upper hand among political and
corporate elites in many European countries (see Chapter 5). The Commission, in

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particular, advanced a broader agenda of enhanced neoliberal market integration. Initially,

neoliberalism took shape as a deconstructive project, in which macroeconomic, industrial,
and social policy goals were increasingly considered illegitimate. In the presence of
political counterforces, the neomercantilist strategy of fortifying the competitiveness of
European companies vis--vis outsiders did not abruptly end. The strength of the neoliberal
orientation at Commission level only started to reveal its impact from the late 1980s
onwards, rendering the early 1980s a period of transition. With the exception of the
adoption of the EC Merger Regulation, neither the Single European Act (SEA), nor its
successor treaty, the 1991 Maastricht Treaty establishing the European Union (EU),
introduced any substantive changes of EC competition laws. As part of the constructive
phase in the ascendancy of neoliberal project, the dominance of neoliberal ideas revealed a
major revitalisation of competition law enforcement in the 1990s. EC competition laws
were enforced more stringently in the area of state aid prohibitions, cartel, and other
restrictive business conduct, as well as the privatisation of state-owned enterprises.

The renewed emphasis on competition as a central market organising mechanism was not
simply bound up with what is commonly referred to as the rationale of economic
globalisation, but rather induced by social and political forces at the EC level. European
business elites, heading large transnationally operating corporations, started a vigorous
political campaign at the Commission in the 1980s and 1990s. Most notably, the European
Round Table of Industrialists (ERT) requested the endorsement of concrete neoliberal
policy positions at EC level. In addition to overall claims for more deregulation, it
advocated the completion of the common market project. It considered the common market
to be not half as open as that of the US, and hence a severe handicap for the development
of economic growth. In search of new lucrative prospects of corporate expansion, the ERT
promoted the liberalisation and privatisation of state-owned key utility and infrastructure
sectors. In response, the Commissions DG Competition endorsed so-called privatisation
directives under Article 90(3), a previously unused legal provision allowing the
Commission to issue directives in the field of public enterprises and state monopolies,
without the approval of the Council of Ministers. Similarly, in a joint effort with UNICE
and its national member business associations, the ERT successfully pushed for the
introduction of a pan-European merger regulation, which was adopted in 1989. Entrusting
the Commission with exclusionary powers to vet large mergers and acquisitions meeting a
defined turnover threshold meant that companies could bypass the often stricter Member

335

State merger regulations. Rather than prohibiting economic concentrations, the centralised
merger control regime was designed to facilitate (cross-border) mergers. Against the
background of the enhanced pace of economic integration, enacted by the 1992programme, and the neoliberal deregulation and liberalisation more generally, the number
of cross-border mergers sharply increased, leading to a profound restructuring of the
common market. The Merger Regulation resulted in significant concentrations of
transnational capital: since its enactment, the Commission approved more than 95% of all
notified mergers. It should therefore not come as a surprise that transnational corporations
were among the strongest supporters of the EU merger control regime.

Since the 1990s, EC competition policy has increasingly been complemented by an

external dimension, which manifested in the increased application of EC competition laws
on an extraterritorial basis. In addition to the EUs active participation in global trade
liberalisation, the Commission concluded a wide range of bilateral cooperation agreements
in the field of competition with other industrialised states, as well as states in transition to a
market economy. The conclusion of bilateral cooperation agreements with the US
authorities constituted the most far-reaching of all (see Chapter 6). One of the reasons for
the bilateral transatlantic trajectory lies in a shared concern of the transatlantic business
community to curb the potential negative effects of the extraterritorial application of
competition laws. Based on streamlined schedules and enforcement procedures, and
regular contacts in the investigation and decision making phase, the competition authorities
sought to facilitate transatlantic economic transactions for corporate actors. The inclusion
of positive and negative comity principles is similarly telling in this regard. The resulting
intensive working relationship by the EU and US competition authorities was crucial for
the steps of convergence towards the US model, enacted by the overhaul of EU
competition laws and enforcement practices in 2004 (see Chapter 8).

The amalgamation of neoliberalism into the European integration project was constitutive
to the spread of neoliberal ideas elsewhere in the world, in particular as the EU took an
active role in setting the conditions for open and competitive markets, not only within
Europe, but since the 1990s also on a global scale. The Commissions DG Competition
evolved as one of the chief socialisers, who sought to craft a common understanding on
competition policy as a tool for the successful management of economic policies around
the world. It has played a major role in launching global initiatives, aimed at establishing a

336

multilateral agreement on competition control within the WTO (see Chapter 7). Even
though such an agreement did not materialise, due to the stark opposition of the US and a
range of developing countries, these activities indicate that the Commission seeks to play a
vital role in the promotion of global convergence of competition laws. Instead of a binding
WTO agreement on competition, the non-binding and more informal International
Competition Network (ICN) has been established. It was declared the chief mechanism for
achieving global convergence of competition laws and practices. Currently, both the US
competition authorities and the Commission take a leading role in defining regulatory
standards and so-called best practices for competition authorities around the world.
Moreover, the Commission engaged unilaterally in a range of advocacy activities. It has
started a dialogue on competition issues with developing countries and is providing
material and immaterial aid for building up competition authorities, as well opportunities
for the exchange of personnel activities that are generally referred to as technical
assistance and capacity-building.

Corporate pressures and repeated critique on the lack of transparency and legal certainty of
the Commissions still rather flexible decision making, eventually led to a fundamental
overhaul of the EU competition regime in 2004 (see Chapter 8). The permeation of
neoliberal ideas in the enforcement of competition laws entered a phase of consolidation,
breaking definitely with the broadly defined macroeconomic industrial and social policy
objectives that dominated competition policy in the era of embedded liberalism. Against
the background of the broader neoliberal restructuring of the common market project since
the mid-1980s, the transformed EU competition regime exposes competition law
enforcement to market mechanisms and introduces a more microeconomic reasoning in the
assessment of anticompetitive conduct. Through the abolition of the administrative public
control model, and the concomitant decentralisation of Article 81 and 82, the
administrative barriers posed by the necessity to notify intended cooperative agreements
with other companies to the Commission were removed. This enhanced the freedom of
companies to engage in various types of corporate alliances. The reform rested upon the
view that less regulation is better regulation and marketbased solutions are superior to the
interventionist arm of a public authority. This strengthens the power of transnationally
operating corporations not only in the realm of the common market, but also on a global
scale. The primacy of enforcement has shifted to the proactivity of private parties who are
expected to bring observed antitrust breaches to the national courts. Private enforcement,

337

together with the institutionalisation of enhanced microeconomics in the assessment of

anticompetitive business conduct, narrows the scope of competition law to short-term
efficiency criteria and price indicators. With the retrenchment of the Commission as a
central controlling instance regarding corporate agreements, broader and long-term
orientated socioeconomic objectives, such as industrial and employment considerations,
are ruled out in EC competition law enforcement. The decentralisation of the enforcement
of Article 81 and 82 to the Member State jurisdiction implies that also Member State
competition policy is deprived of a flexible, macroeconomic orientation. The requirement
to enforce EC competition laws consistent with the Commissions approach, and the
extensive interventionist powers entrusted upon the Commission, has significantly reduced
the enforcement powers of national competition authorities. In addition to the
decentralisation of enforcement powers, the involvement of private market actors as
complementary controlling instances of the competitive process was intended as an
encouragement to tougher competition, which is believed to feed back on overall economic
welfare and the goals defined in the Lisbon Agenda set in 2000. In the absence of
significant political opposition, private antitrust enforcement is likely to be further
strengthened by subsequent reform steps as the 2005 Green Paper indicates.

The Modernisation of the EU competition regime constitutes a considerable step of

regulatory convergence towards the Anglo-Saxon style of competition law enforcement, by
taking important elements of the US competition model as a reference point. In response to
joint lobbying activities of the transatlantic business community, among which the
Transatlantic Business Dialogue (TABD) and the ERT, convergence towards the US
regime has taken place with the facilitation of private enforcement in Europe (in the US
private enforcement is dominant practice, see Chapter 2). Moreover, in the field of merger
control vital steps of regulatory convergence were taken in order to create a friendly
regulatory environment for transnationally operating corporations in the transatlantic
realm. The establishment of the Working Group on Transatlantic Antitrust Cooperation in
the field of merger control, involving Commission officials and officials of the US Federal
competition authorities, was crucial for matching the EU merger control regime with that
of the US. The competition only focus of US Federal competition authorities, and the
primacy of efficiency arguments, sustained by the use of clear-cut microeconomic analyses
in the assessment of concentration activities, traditionally led to a more lenient stance
towards corporate size in the US. Increases in corporate efficiency that resulted from a

338

merger or an acquisition were balanced against negative effects of economic concentration

on competition. This implied that as long as prices remained competitive and economies
of scale was realised, US competition authorities adopted a permissive attitude towards
mergers and acquisitions. In the EU, in contrast, market shares served as an indicator for
the creation or strengthening of a dominant position, and hence, competition distorting
behaviour. Although the Commission adopted a rather permissive stance towards
economic concentrations already under the market shares based Dominance Test over time,
with the newly adopted SIEC Test drawing on the SLC Test of the US, the prevalence of
so-called expected future efficiency gains received a legal fundament (see Chapter 8). This
allows dominant companies to secure their competitive strength in an ever more globalised
economy more easily through corporate expansion. Similar to the US, not the
concentration of market power as such, but cartels and other restrictive business practices
with clear negative effects on consumer welfare, again measured in terms of efficiency
conceptions, form the focal point of competition control under the new regime.

Reflections on the Transformed EU Competition Regime

The new regime is likely to produce a range of cross-purposes. The use of microeconomic
instruments in the assessment of anticompetitive conduct can work to the advantage of
corporations in terms of more consistency and transparency. The introduction of private
enforcement, at the expense of the secure notification procedure, however, also entails
severe risks. In the worst case, it leads to the advent of a claimants culture similar to that
of the US. Moreover, it can have significant consequences regarding the distribution of
corporate wealth. The costs of suing may be unaffordable for certain potential plaintiffs, in
particular SMEs, employees, consumers, or more diffuse interests of society at large. This
has as a consequence that the new regime is likely to be predisposed towards those who
can afford to by sound economic analyses, and those willing and financially capable to
take the effort of suing. Private practitioners from the professional services sector,
specialised in competition law, are in any case benefiting from private enforcement. The
heightened demand for antitrust counselling and litigation services resulting from the
retrenchment of a public authority provides competition experts, working at intermediary
law companies, with a lucrative business.

339

The transformed EU competition regime was designed to the advantage of competitive

companies, most notably large transnational corporations competing on global markets.
The process took shape without the involvement of citizens exerting their democratic
rights. The Commission, who enjoys far-reaching discretionary powers in the enforcement
of competition policy, is not subject to staunch democratic accountability. In order to
legitimise the chosen path, in the course of the past reforms, the Commission repeatedly
declared that competition policy, and hence, free competition, served the primary purpose
of enhancing consumer welfare. Although this does not deny that the opening of markets
and enhanced competition benefits consumers with a huge assortment of innovative
products and services sold at lower prices, enhanced consumer welfare does not
necessarily always result from competition. Whereas the liberalisation of the
telecommunication and air transport sector has produced a number of desirable effects,
such as providing companies with an incentive to innovate and cut prices, in other
liberalised sectors, such as gas, electricity, railways, and postal services, consumer prices
were not lowered.

In addition, it is also necessary to take into account the structural power balance between
transnational corporations, domestic governments, labour, and small and medium-sized
domestic companies. This balance of power has shifted considerably in favour of
transnationally operating companies. With the emergence of transnational corporations
operating on a global scale, the common distinction of European companies versus foreign
companies has become increasingly problematic. Nonetheless, the overwhelmingly large
share of transnational corporations finds its origin in the Western, industrialised part of the
world. Transnational corporations generate combined annual turnovers that often exceed
the GDP of developing countries. It is generally assumed that more than 40% of global
trade consists of intra-firm trade flows, which implies that prices for goods and services are
not determined by markets, but by transnational corporations. Internal transfer price
mechanisms, the maximisation of economies of scale and scope, the ability to reduce
market risks through outsourcing production, as well as the ability to generate large sums
of capital, combined with the overall leverage power vis--vis governments, labour, and
competitors, all these factors constitute sources of comparative advantage unmatched by
small and medium-sized companies. Transnational corporations, as the central sources of
foreign direct investment, enjoy considerable structural bargaining power vis--vis their
host countries governments, labour, corporate affiliates, and local competitors, which

340

allows them to influence market rules to their advantage. Free competition, and the right to
freely access new markets, contributes to the very mechanism perpetuating socioeconomic
inequality and power imbalances on the global market place. The standards of competition
are set by those able to compete. The nature of global competition is rather oligopolistic. In
order to expand market shares and to be able to invest in more efficient production
technologies, capital accumulation constitutes a necessity for economic survival in a
globally competitive environment. This has crucial repercussions for the overall structure
of the global economy, in particular regarding the prospects for economic development by
the structurally disadvantaged South. Seen from the contemporary worldwide distribution
of accumulated wealth, that is the fundamental gap between North and South, competition
erects a hierarchy of socioeconomic relations marked by inequalities in wealth and power,
which extends from the individual, groups, or classes, to geographical regions in the world.
Competition therefore is not exclusively the domain of companies competing with each
other in the form of innovative products sold for low prices to consumers in the global
market place. Cities, states, and entire geographical regions compete to attract business
investments, work, and hence, social welfare.

The transformation of the EU competition regime reaches further than the realm of the EU,
or the transatlantic market place. This becomes particularly apparent with regard to the
Commissions involvement in the International Competition Network (ICN), which seeks
to establish global convergence of competition laws and practices. The endorsement of the
neoliberal free market philosophy at Commission-level implies that neoliberal ideas
regarding competition policy will be promoted by the Commission also on a global scale.
Convergence in a field such as competition policy is not simply the result of globalisation
processes, or independent, unilateral governmental decisions, or decisions by state
agencies, to reorientate their regulatory competition regime into the direction of another.
Rather, convergence, if it can be observed, is the result of a political practice. In this case,
dominant players, such as the US and EU competition authorities, promote a particular
vision of competition laws and practices. Convergence is not in the primary interest of
public institutions. Those pressing for more convergence of competition laws and
enforcement are transnationally operating companies engaged in various cross-border
business transactions. The proliferation of competition regimes around the world in the
1990s increased not only the transaction costs emerging from the phenomenon of
multijurisdictional overlap, it also fuelled corporate concerns about the possibility that

341

national competition authorities would choose a protectionist approach and discriminate

against foreign competitors. Corporate elite networks, such as the ERT and the TABD,
therefore pushed for the conclusion of a multilateral competition agreement ensuring that
free competition on a global scale was realised. The right to compete freely in global
markets in many ways presupposes the right for corporations, irrespective of ownership
and origins, to locate their activities abroad, and to access (geographically) new product
and labour markets, and concomitantly, to expand in scale and scope. Free competition
thereby offers a way to expand market shares, and to take advantages of the opportunities
offered by economic globalisation, as well as to select the location of production and
foreign direct investment based on specific comparative advantages.

This dissertation sought to contribute to a critical political economy perspective on the

transformation of the EU competition regime. A critical perspective on EU competition
policies allows for addressing bigger political questions that lurk behind economic and
legal technicalities that dominate the academic debate of economists and legal scholars, or
the focus on microprocesses, such as regulatory negotiations, disputed mergers and cartel
cases, as well as daily competition law enforcement practices, which is often employed by
political scientists. Competition policy results from political struggles, which take place in
the context of material realities and dominant ideological discourses. Like all forms of
regulation, it benefits certain groups in society more than others. Future research on
competition policy could profit from the inclusion of the question cui bono?. As this
dissertation has demonstrated, the Competition for Competitiveness strategy, employed
by the European Commissions DG Competition, has been shaped by transnational
business elites and their corporate lawyers, and is also to their advantage. There are always
alternatives. A competition policy that emphasizes on fair competition, rather than free
competition, in particular with regard to the economic situation of developing countries,
and that curbs relentless economic power concentration, as once advocated by ordoliberals,
could form a promising starting point.

342

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Samenvatting

CONCURRENTIE OM TE KUNNEN CONCURREREN:

de politiek van de transformatie van het EU mededingingsregime
De dissertatie richt zich op het verklaren van de transformatie van het mededingingsbeleid
sinds het midden van de jaren tachtig binnen de Europese Gemeenschap (EG). De analyse
gaat na in hoeverre deze transformatie samenhangt met de verandering binnen het politiekeconomische krachtenveld en binnen het Europees kapitalisme sinds het Verdrag van
Rome van 1957. De toenemende invloed van transnationale bedrijven in Europa en de
dominantie van het neoliberale gedachtegoed worden gedentificeerd als doorslaggevende
redenen voor deze transformatie.

Het beleid over de mededinging behoort tot de centrale beleidsterreinen van de Europese
Unie (EU). Het wordt in essentie door politieke belangen bepaald. Bovendien heeft de
inrichting van het mededingingsbeleid cruciale gevolgen voor de mate van economische
concentratie, de werkgelegenheid, en de verdeling van de welvaart. Deze gevolgen
beperken zich niet tot Europa, maar zijn ook voelbaar op mondiaal niveau, hetgeen het
intrinsiek politieke karakter verder versterkt. Toch zijn er maar weinig politicologen, die
zich met dit beleidsgebied bezig houden. Het mededingingsbeleid wordt voornamelijk
bestudeerd door juristen en economen, die meestal een zeer technocratische en zeer
specifieke invalshoek hanteren, zonder expliciet aandacht te besteden aan politieke
factoren.

Door het mededingingsbeleid vanuit een politiek-economische perspectief kritisch te

benaderen, legt de dissertatie belangrijke machtsfactoren bloot die in de afgelopen jaren
bepalend waren voor de gevoerde politieke koers in EU mededingingsbeleid. De dissertatie
valt uiteen in drie onderdelen: ten eerste, verklaart ze de ontstaansgeschiedenis van het
mededingingsbeleid en waarom het mededingingsbeleid een dergelijk centrale plaats heeft
kunnen innemen in de vorming van de interne markt van de EG. Ten tweede, wordt de
ontwikkeling van het mededingingsbeleid gedurende de eerste drie decennia van de EG
verklaard, en ten derde, de ontwikkeling van hoe en waarom het is veranderd in de
afgelopen jaren.

381

Het mededingingsbeleid bleef lange tijd voorbehouden aan het Amerikaanse kapitalisme.
De invloed van Amerikaanse belangen in het naoorlogse Europa was dan ook beslissend
voor het opnemen van mededingingswetgeving in het verdrag van de Europese
Gemeenschap voor Kolen en Staal (EGKS) in 1951. Met de plaatsing van het
mededingingsbeleid op supranationaal niveau werd beoogd de staatsgesteunde nationale
marktordes van kartels en monopolies in strategische industrien, zoals de kolen- en
staalindustrie, te ontmantelen, en de markttoegang voor nieuwkomers (in eerste instantie
vooral Amerikaanse bedrijven) te waarborgen. Toen in 1957 de Europese Economische
Gemeenschap (EEG) werd opgericht, hadden de opstellers van het verdrag zich de taal van
marktconcurrentie inmiddels zo eigen gemaakt dat de concurrentiegedachte n van de
kernprincipes van de economische integratie werd. De EG mededingingswetgeving diende
een stapsgewijze opening van nationale markten voor de concurrentie vanuit andere
lidstaten mogelijk te maken om zo de vorming van de gemeenschappelijke binnenmarkt te
bevorderen.

Kenmerkend voor het beleid in de periode vanaf de jaren zestig tot het begin van de jaren
tachtig

was

dat

het

mededingingsbeleid

onderdeel

vormde

van

een

actieve

industriepolitiek. Er werd een neonmercantilistische en protectionistisch beleid gevoerd dat

er op gericht was de Europese markt af te schermen van de concurrentiedruk van de vaak
grotere Amerikaanse en op een later tijdstip Japanse bedrijven. De Europese Commissie,
functionerend als supranationale mededingingsautoriteit, heeft hierin een sterk sturende rol
ingenomen. In deze periode, vaak ook aangeduid als de periode van het 'embedded
liberalism', heeft het mededingingsbeleid ruimte geboden voor een sociale, op de duurzame
vorming van arbeidsplaatsen gerichte besluitvorming. De bescherming van concurrentie
werd hierdoor vaak ondergeschikt aan bredere, macro-economische doelstellingen met als
gevolg dat het EG mededingingsbeleid op flexibele wijze werd toegepast.

In de tijd van het embedded liberalism werd het EG mededingingsbeleid regelmatig als
een compenserende strategie ingezet om Europese bedrijven klaar te stomen voor de
concurrentie met de technologisch vaak geavanceerdere Amerikaanse bedrijven. Met de
toenemende handelsliberalisering binnen het GATT werd het voor nationale lidstaten
steeds moeilijker om conventionele protectionistische marktbarrires op te richten. Dit
werd verholpen door andere, niet op tarieven gebaseerde, beschermende maatregelen toe te
passen. Nationale overheden gaven bijvoorbeeld steun aan nationale ondernemingen in de

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vorm van subsidie, een voorkeursbehandeling bij openbare aanbestedingen, het geven van
fiscale voordelen, en het plegen van publieke investeringen in het technische onderwijs,
waar nationale bedrijven direct van profiteerden. De Europese Commissie was in haar
beleid ontvankelijk voor de belangen van de Europese industrien uit de verschillende
lidstaten en liet de steun door nationale regeringen aan nationale bedrijven toe. Met name
het koesteren van nationale kampioenen werd door de Commissie als toezichthoudend
orgaan getolereerd en niet direct als concurrentievervalsend gezien. Desalniettemin
probeerde de Commissie, met het oog op de vorming van de gemeenschappelijke
binnenmarkt in haar eigen de bevordering van de vorming van Europese kampioenen
boven de vorming van nationale kampioenen te stellen. De Commissie stimuleerde
grensoverschrijdende fusies en samenwerkingsverbanden tussen nationale ondernemingen,
met name samenwerking op het gebied van onderzoek en ontwikkeling. Fusies werden
indirect bevorderd door de afwezigheid van controlerende regelgeving met betrekking tot
fusies in het Verdrag van Rome: het Verdrag stelde geen grenzen aan de mate van
economische concentratie. Bovendien was de werking van de bestaande regelgeving van
Artikel 82 van het EG-Verdrag, beperkt tot een verbod op het misbruiken van een
economische machtspositie door ondernemingen voorzover dat een ongunstige invloed had
op de handel tussen de EG-lidstaten. Het hebben van een economische machtspositie an
sich werd niet gezien als een bedreiging voor concurrentie. De geleidelijke integratie van
nationale markten in n gemeenschappelijke markt door het verwijderen van steeds meer
van de bestaande handelsbelemmeringen had bovendien tot doel de benodigde
schaalvergroting te creren teneinde de vorming van Europese kampioenen te bevorderen.
De handhaving van de EG concurrentiewetgeving vormde daardoor een politieke reactie
op de uitdagingen die kwam van de veel grotere en meer homogene markt van de VS.

In de tijd van de economische crisis in de jaren zeventig stond de handhaving van de EG

mededingingswetgeving

in

het

licht

van

Europees

crisisbeheer:

noodlijdende

bedrijfstakken zouden van de toenemende concurrentiedruk worden gered door het

toestaan van zogenaamde crisiskartels, die afspraken over het bevriezing dan wel de
reductie van de productiecapaciteit mogelijk maakten. Door de aanname van zogenaamde
groepsvrijstellingsverordeningen voor bepaalde soorten bedrijfsafspraken danwel door het
verlenen van individuele ontheffingen, kon de Commissie bepaalde industriesectoren of
ondernemingen een voorkeursbehandeling geven waardoor zij (tijdelijk) vrijgesteld waren
van hun plicht om te concurreren. Voorts werd er voor gekozen om de invloed van de

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concurrentiewetgeving van de EG op het midden- en kleinbedrijf te beperken door

overeenkomsten van geringe betekenis niet onder de supranationale mededingingswetgeving te laten vallen. In de praktijk betekende dit dat veel soorten bedrijfsafspraken de
facto niet getoetst werden aan de supranationale mededingings-wetgeving. Dit behoud van
bedrijven had tevens tot doel de werkgelenheid te behouden.

Toen in de late jaren zeventig en de vroege jaren tachtig steeds duidelijker werd dat de
pogingen om de economische crisis op te lossen niet succesvol waren, maakten neoliberale
ideen hun intrede onder de politieke en economische elites als een reactie op het
compromis van embedded liberalism. De Commissie omarmde neoliberale ideen, en
nam een voortrekkersrol in door de versnelde marktintegratie op de Europese agenda te
zetten. Aanvankelijk manifesteerde zich de neoliberale koers als een deconstructief project.
De macro-economische visie gericht op het steunen van bepaalde industrile
bedrijfstakken, alsmede het in acht nemen van sociale overwegingen over werkgelegenheid
werden meer en meer als niet legitiem beschouwd. Door de aanwezigheid van politieke
krachten

tegen

deze

neoliberale

koers

werden

de

neonmercantilistische

en

protectionistische strategien, die bedoeld waren om het concurrentievermogen van

Europese bedrijven te versterken, niet abrupt beindigd. De vroege jaren tachtig vormden
een periode van overgang. De invloed van de neoliberale voorstanders werd pas in de late
jaren tachtig duidelijk voelbaar. Ook het mededingingsbeleid heeft toen een ideologische
verandering ondervonden. De materiele vertaling van het neoliberale gedachtegoed in
nieuwe mededingingswetgeving liet nog op zich wachten. Noch in de Europese Akte van
1985, noch in het opvolgende Verdrag van Maastricht van 1991, werden substantile
veranderingen in de mededingingswetgeving aangebracht. Slechts de Europese
concentratieverordening van 1989 vormde hierop een wezenlijke uitzondering. De
feitelijke verandering in de jaren negentig werd met name doorgevoerd door een striktere
toepassing van de bestaande mededingingswetgeving. De brede macro-economische
orintatie van het tijdperk van het 'embedded liberalism' had plaats gemaakt voor een
micro-economische,

neoliberale

orintatie,

waarin

harde

concurrentie

en

vrije

marktwerking centraal kwamen te staan. Het verbod op het geven van overheidssteun, op
de vorming van kartels en ander restrictief gedrag van ondernemingen, werd in
toenemende mate stringenter nageleefd. Stringente toepassing resulteerde ook in de
privatisering van overheidsmonopolies en -bedrijven, die nu ook aan concurrentie

384

onderhevig werden. In deze constructieve fase werd harde concurrentie gezien als het
centrale mechanisme achter de organisatie van de gemeenschappelijke markt.

De noodzaak om te moeten concurreren werd versterkt door de aanname van de Europese

concentratieverordening in 1989. Hiermee werd een op EG niveau gecentraliseerd
fusiecontroleregime gecreerd. Het beoogde doel hierbij was niet zozeer het belemmeren
van economische concentraties, alswel het vergemakkelijken van de procedure bij
grensoverschrijdende fusies. Fusiekandidaten die een bepaalde drempel van omzet haalden
werden namelijk uitsluitend door de Commissie getoetst. Hierdoor konden fuserende
ondernemingen de fusiewetgevingen van de striktere lidstaten ontwijken en hadden ze
slechts nog maar met n paneuropese mededingingsautoriteit te maken. Tegen de
achtergrond van versnellende economische integratie, neoliberale (de)regulering en
voortschrijdende liberalisering, nam het aantal grensoverschrijdende fusies scherp toe.
Sinds de inwerkingtreding van de Europese concentratieverordening, heeft de Europese
Commissie

meer

dan

95%

van

alle

aangemelde

fusies

goedgekeurd.

Deze

concentratieprocessen van transnationaal kapitaal hadden een diepgaande herstructurering

van de gemeenschappelijke markt tot gevolg. Het is dan ook niet verbazingwekkend dat
transnationale bedrijven tot de grootste pleitbezorgers van een supranationaal
fusiecontroleregime behoorden.

De zakelijke elite, bestaande uit de vertegenwoordigers van grote transnationale

ondernemingen, begonnen in de jaren tachtig en de jaren negentig een krachtige politieke
campagne op EG niveau voor meer deregulering en liberalisering. In een gezamenlijke
inspanning met de organisatie van Europese werkgevers (UNICE), hebben leden van de
European Round Table of Industrialists (ERT) met succes voor de aanname van de panEuropese fusieverordening gelobbyd. Hierdoor kwam steeds meer de nadruk op vrije
concurrentie te liggen. Volgens deze zakelijke elite was de gemeenschappelijke Europese
markt bij lange niet zo geopend als die van de VS. De voltooiing van het
gemeenschappelijke marktproject werd gezien als een noodzakelijke voorwaarde voor
verdere economische groei.

Mede door de druk van grote, op wereldschaal concurrerende bedrijven werd in 2004 voor
een meer marktgeorinteerd regime gekozen met als gevolg dat priv-actoren meer ruimte
kregen om de rol van markt sturende autoriteit voor zich op te eisen en dat economische

385

concentratie als een noodzaak voor concurrentie op de wereldmarkt wordt gezien. Het
mededingingsbeleid heeft niet alleen een verschuiving van nationale markten, naar een
gemeenschappelijke interne markt teweeggebracht maar wordt daarnaast sinds een paar
jaar steeds meer ingezet als een instrument voor het openen van nationale markten op
wereldschaal. De redenen voor deze transformatie liggen deels in de transnationalisatie van
productie- en eigendomstructuren van grote bedrijven. Door de (re-) lokalisatie van
productie is de aard van de belangen van grote transnationale ondernemingen
fundamenteel veranderd. Ondernemersorganisaties, zoals de ERT, UNICE en de
vertegenwoordiging van Amerikaanse transnationale ondernemingen in Europa (AmCham),
maar ook de Trans Atlantic Business Dialogue (TABD) waren bijzonder invloedrijk in de
besluitvormingsprocessen rondom een herziening van het bestaande mededingingsregime.

De inspanningen van deze, voor een groot gedeelte, eveneens transnationale

ondernemersorganisaties beperkten zich niet tot het liberaliseren van het mededingingsbeleid
van de EU, maar breidde zich ook uit tot de totstandkoming van een multilaterale afspraak
over mededingingswetgeving binnen de Wereldhandelsorganisatie (WTO). De Europese
Commissie heeft vervolgens een voortrekkersrol ingenomen in het behartigen van deze
transnationale belangen op mondiaal niveau. Centraal in de voorstellen in het kader van de
WTO was de gedachte van vrije concurrentie. Op basis van het principe van nondiscriminatie zouden buitenlandse ondernemingen vrije toegang moeten krijgen tot nationale
product- en arbeidsmarkten, evenals investeringsvrijheid en vrije toegang tot natuurlijke
bronnen teneinde vrijelijk te kunnen concurreren met de lokale nationale bedrijven.
Regeringen, of nationale mededingingsautoriteiten zouden buitenlandse ondernemingen
daarbij niet mogen benadelen. Bij de Ministerile Conferentie van de WTO, in 2003
gehouden te Cancun, Mexico, zijn deze voorstellen onder druk van de VS en een aantal
ontwikkelingslanden, waaronder India en Brazili, van tafel geveegd. Terwijl de delegaties
van de ontwikkelinglanden voornamelijk bezwaar maakten tegen de gedachte van vrije
concurrentie en daarmee samenhangende vrije markttoegang, verzette de Amerikaanse
delegatie zich tegen het bindende karakter van de multilaterale concurrentieregels. Onder
leiding van de Amerikaanse mededingingsautoriteiten en de steun van de Europese
Commissie werd het International Competition Network (ICN) opgericht, waarin door
institutionele samenwerking, het vaststellen van best-practices en benchmarking-praktijken,
niet-bindende standaarden voor mededingingswetgeving geformuleerd werden. De ICN
omvat inmiddels bijna alle mededingingsautoriteiten ter wereld. Ook transnationale

386

ondernemingen zijn vertegenwoordigd in dit netwerk. Om economische transacties over

grenzen heen makkelijker te maken, zijn deze ondernemingen, naast het zekerstellen van vrije
concurrentie en markttoegang, ook gediend bij meer juridische zekerheid en transparantie van
nationale mededingingswetgevingen en de procedurele toepassing hiervan. Een uniforme
mededingingswetgeving, of meer convergentie, is daarom primair in het belang van
transnationale ondernemingen.

De consolidatie van het neoliberale mededingingsregime van de Europese Unie heeft

teweeggebracht dat de Europese Commissie zich niet langer meer concentreert op het
beschermen van Europese industrien, maar meer op het creren van markttoegang voor
transnationale ondernemingen, en dit niet alleen binnen Europa maar ook op mondiaal
niveau.

387