Letter of Motivation

Dear Sir or Madam,
I am interested to apply for a Master's Degree Program in {the program} at {the

university} starting in September 2014. I strongly believe that my educational
background, working experience, personal skills and my motivation make me a very
good candidate for this program.
I graduated in January 2012, from Corvinus University of Budapest, Hungary and hold a
Bachelor's Degree in Business Administration. I am confident that the years studying at
a highly recognized academic institution gave me a solid knowledge about the basic
business processes on which I can build in the course of my future studies. By the end
of the second semester 2014, I am going to receive a Master's Degree in Marketing
from Budapest Business School, Hungary. My decision of changing schools was a
carefully considered as I thought my theoretical knowledge would benefit greatly from
more practical insights into the business world. Proving my point in the last two years I
had several practical cases to solve in the frame of the education. One of the most
interesting was based on Budapest's current strengths and possibilities, we had to
create the city image and communication campaign while supervised by Professor
Mnika Fodor. During the years of studying business I became certain that I want to
develop my knowledge in a business field which combines both creativity,
communication and public relations.
Studying in Lille, France as an erasmus student at Universit Catholique de Lille gave
me the chance to experience living in a different culture, meet interesting people with
different cultural background and also improve my language and communication skills.
After finishing my studies abroad I continued to work at the pharmaceutical company MSD Pharma Hungary Kft. - where I worked before as a marketer. Working here I had
the chance to get a thorough insight into the operations of an international company,
and to develop my professional skills in a strongly multicultural environment. During my
employment here I had the chance to participate in the planning of media campaigns
and in the execution. Being involved in important projects as creating and maintaining a
team site for the East-European Region taught me the importance of initiative and
responsibility, and determination for successful completion of a project.
In the future I see myself as an expert in public relations at a company such as Johnson
& Johnson, which was able preserve its values through more than 70 years, by insisting
on the same corporate principle in every challenging situation and could still stay
successful and recognized; or having my own international marketing agency aimed at
companies who would like to start operations abroad. I would like to learn everything
what can give me the ability of creating a competitive, growing and responsible
company and also help me become a recognized expert in the field later on. Having the
chance to participate in the high-level education that you offer would expand my
knowledge and give me a great advantage in the labour market. I can only imagine
myself working and living in a dynamic and inspiring environment with people from
different cultures, with different perspectives and ideas to which I would bring my
contribution. That is why my choice fell on Amsterdam, and your prestigious and
international university.
The reason why I wish to participate in your program is that apart from my current
studies which focused around international marketing and strategy courses I was
always highly interested in corporate branding and public relations which I did not have
the chance to thoroughly study so far. I am convinced that my personal skills, my
creativity, communication and analytical skills and continuous desire for progress will be
of great support to my corporate communication studies. I am sure that the program you
are offering will contribute to my professional development in the future and that it will
be a great environment where I can bring my ideas and use them for good results of the
groups I will be a member of.
My firm belief is that by studying at your highly recognized university, in the
international, creative and open-minded environment that it provides I will be able to
develop my existing skills, and develop new ones which will help me achieve my future
plans.
Thank you for considering my application. I look forward to your response.
Yours faithfully,

Letter of Motivation

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Dear Sir or Madam,

I am interested to apply for a Master's Degree Program in {the program} at {the

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