CHAPTER II

METHODOLOGY AND PRESENTATION OF DATA

I.

RESEARCH DESIGN
The researchers used the descriptive method that determines the factors

influencing the target market in decision making as when to avail the services. It involves
the process of obtaining, classifying, analyzing, and allotting data about situations,
processes, practices and trends that may be interpreted meaningfully (Boing,2007).

II.

RESEARCH RESPONDENTS
The researchers collected the primary data which can be acquired from the

responses of the people by providing questionnaires from the vicinity of Taguig City,
District II which consist of thirteen (13) barangays.

III.

RESEARCH TECHNIQUES
The researchers used simple random sampling technique. In this technique, each

member of the population has an equal chance of being selected as a subject. The entire
process of sampling is done in a single step with each subject selected independently of
the other members of the population (Bouing,2007).
IV.

RESEARCH LOCALE

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The city of Taguig is a highly urbanized city located in south-eastern portion

of Metro Manila in the Philippines.[4] From a thriving fishing community along the shores
of Laguna de Bay, it is now an important residential, commercial and industrial center.
According to the 2010 census, it has a population of 644,473.[3]
The local government of Taguig currently administers Fort Bonifacio, considered as one
of Metro Manila's central business districts alongside Makati CBD and Ortigas Center.
Other future developments in the city include Arca South (formerly known as Food
Terminal Incorporated) Ayala Land's 70-hectare business and lifestyle district,
[5]
andLaguna de Bay Lakeshore Development along the BulacanRizalManilaCavite
Regional Expressway (C-6 Road).[6]

V.

RESEARCH INSTRUMENT
The researchers formulated self-made questionnaire with ten (10) questions

focusing on the customer profile, body massage and spa and other related questions. The
questionnaire was validated by the feasibility adviser before the final distribution of the
same to the respondents.

VI.

DATA GATHERING PROCEDURES

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The total population and age grouping of Taguig City were obtained from the
2014 National Census Office of Taguig City.
Table 1
Age Group
Age Group
Under 5

Population
12,768

Distribution
2.5

59

52,279

10.1

10 14
15 19
20 24
25 29
30 34
35 39
40 44
45 49
50 54
55 59
60 64
65 69
70 74
75 79
80 and above
Total

62,749
59,537
61,782
61,282
55,567
45,652
38, 403
31,832
25,855
18,949
13,080
7,192
5,141
2,864
2,261
518,790

12.1
11.5
11.9
11.8
10.7
8.8
7.4
6.1
5.0
3.7
2.5
1.4
1.0
0.6
0.4
100

Source: 2011 National Census of Taguig City (http://www.nsoncr4.ph/2011%20VPH

%20Final_Special%20Release_Taguig %New.pdf).

The researchers used the age bracket of 20 to 64 as the target market of the

business which totaled to353,130.

The researchers used the Slovins Formula to determine the needed number of
respondents and divided the results thereof in to four (4) groups of

researchers.
The researchers conducted the survey through the use of questionnaires.
The researchers grouped themselves (each group with three [3] persons) and
distributed the questionnaires to the respondents near at the actual location of

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the business found at#6 Villa Teresa Vill., Sampaguita St., Brgy.

VII.

Marulas,Valenzuela City.
Respondents were given enough time to answer all the questions.
The researchers thereafter tabulated and tallied the data.

SAMPLE SIZE COMPUTATION

The researchers used the Slovins Formula to determine the needed number of

respondents (http://www.slideshare.net/Pilmathe2001/chapter-9-sampling-and-statisticaltool).
Formula:
n=

N
1+
Ne2

Where:
N = the number of people who qualifies in the area of study.
n = number of needed respondents.
e = margin of error which is 5%.
Solution:
n=

353,130
2
1 +(353,130) (.05 )

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n = 399

VIII. PRESENTATION ANALYSIS AND INTERPRETATION OF DATA

QUESTIONNAIRE RESULTS
Table 2
Age Profile of the Respondents
Age

Frequency

Percentage

20-25

192

48

26-33

110

27.5

34-41
42 and above

48
49

12
12.5

Total

399

100

Table 2 and Figure 2 show that majority are: 20-25 years old with 48%; 26-33
years old with 27.5%;34-41 years old with 12%. Survey results showed that respondents
with ages 20-25 years old and 26-33 years old have the highest percentage of the
possibility to avail of the spa and massage services.

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Figure 2

Age Profile of the Respondents

13%
12%

48%

27%

18 - 25
26 - 33
34 - 41
42 and above

Table 3
Gender Profile of the Respondents
Gender
Male
Female
TOTAL

Frequency
168
231
399

Percentage
42
58
100

Table 3 and Figure 3 show that majority of the respondents are female with 58%
and male with 42%. Female customers are more likely to come when the business started
to operate.

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Gender Profile of the Respondents

42%
58%Male

Female

Figure 3

Table 4
Respondents Employment Status
Occupation
Employed
Self-Employed
Others
TOTAL

Frequency
190
133
76
399

Percentage
47
34
19
100

Table 4 and Figure 4 show that the majority of the respondents are employed with
47%;34 % are self-employed;and19% of the respondents represent students and
unemployed. The business more likely expects to have employed and self-employed and
students to be its customers.

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Figure 4

Respondents' Employment Status

19%

Employed

Self - Employed

47%
Others: Student, Unemployed

34%

Table 5
Monthly Income of Respondents
Monthly Income
P11,000.00 P24,999.00
P25,000.00 and above
Total

Frequency
248
151
399

Percentage
62
38
100

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Table 5 and Figure 5 illustrate that 68% of the respondents have a monthly
income of P11,000.00 P24,999.00; while 32% have a monthly income of P25,000.00
and above. It shows that the respondents are capable of obtaining the services that being
offered by the business.
Figure 5

Monthly Income of Respondents

38%
P11,000.00-P24,999.00

P25,000.00 and above

62%

Table 6

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Respondents Who Go to Spa

Frequency
271
128
399

Yes
No
Total

Percentage
68
32
100

Table 6 and Figure 6 illustrate that majority of the respondents go to spa with
68%; while 32% of the respondents do not. It shows that majority of the respondents
indeed go to spa to avail of massage and spa services.
Figure 6

Respondents Who Go to Spa

32%
Yes

No
68%

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Table 7
Factors Considered in Choosing Body Massage and Spa
Factors
Service
Price
Convenience
Total

Frequency
185
150
64
399

Percentage
47
37
16
100

Table 7 and Figure 7 show the factors being considered by customers in choosing
body massage and spa, 47% preferred service, 37% of the respondents chose price, and
16% chose convenience.
Figure 7

Factors Considered in Choosing Body Massage and Spa

16%
37%
Price

Service
47%

Convience

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Table 8
Frequency of Visit

Minutes

Frequency

Percentage

Once a week

149

38

Monthly

127

32

Twice a week

123

31

Total

399

100

Table 8 and Figure 8 illustrate that majority of the respondents go to the spa once
a week with 38%; while others go to body massage on a monthly basis with 32% and
twice a week with 31%. Customers usually go to the body massage and spa to relax even
with their busy lifestyle.

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Figure 8

Frequency in Going to a Body Massage and Spa

32%

Once a week

38%

Twice a week

Monthy

31%

Table 9
Frequency on the Services Offered
Services Offered
Massage
Foot Spa
Hilot with Ventosa
Total

Frequency
174
142
83
399

Percentage
44
36
20
100

Table 9 and Figure 9 show the services availed by the customers when going to a
body massage and spa. 44% of the respondents chose massage, 36% prefer foot spa,
while 20% chose hilot with ventosa.

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Figure 9

Frequency on the Services Offered

20%
44%

36%

Massage
Foot Spa
Hilot with Ventosa

Table 10
Number of Respondents Companion Who Visit a Spa
Frequency

Percentage

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Solo
Partner
With Family Members
With Friends
Total

129
106
96
68
399

32
27
24
17
100

Table 10 and Figure 10 illustrate the number of companion accompanying the

respondents when going to body massage and spa, 32% of the respondents go Solo, 27%
with a Partner, 24% with Family Members, and 17% with Friends.
Figure 10

Number of Respondents' Companions Who Visit a Spa

17%
32%

Solo

24%Partner

With Family Member

27%

With Friends

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Table 11
Frequency of the Price Offered
Price
P100.00-P399.00

Frequency
188

Percentage
47

P400.00-P699.00

162

40

P700.00-P999.00

27

P1,000.00 and above

22

Total

399

100

Table 11 and Figure 11 show the preferred price of the respondents, P100.00
P399.00 got the highest percentage with 47%, P400.00 P699.00 with 40%, 7% for
P700.00 P999.00, while P1,000.00 and above have 6%.

Figure 11

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Frequency of the Price Offered

7% 6%
47%
40%

P100.00 - P300.00
P400.00 - P600.00
P700.00 - P900.00
P1,000.00 and above

Table 12
Willingness to Try a Newly Opened Body Massage and Spa in Valenzuela City
Frequency

Percentage

Yes

349

88

No

50

12

Total

399

100

Table 12 and Figure 12 illustrate the willingness of the respondents to try a newly
opened spa center in Taguig City with 88%; while 12% of the respondents are not
interested. It shows that the business will have a higher chance of gaining profit because
of the higher percentage of willingness of the respondents.

Figure 12

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Willingness to Try a Newly Opened Body Massage and Spa in Valenzuela City
12%
Yes

No
88%

Summary of Questionnaire Results

The researchers obtained 399 respondents using the Slovins formula from the
353,130 target population that has been taken in age bracket of 20 to 64 years old at the
National Census Office of Taguig City. Based on the results in the age group that were
tallied, majority of the respondents are female respondents between ages 20-64 years old.
The results further showed that most of the respondents are employed with the monthly
income of P11, 000.00 - P24,999.00.
Results likewise showed that majority of the respondents go to body massage and
spa center and the factors that attracts them in availing it is service. Also, the respondents
in choosing a body massage and spa services preferred to pay a fee ranging from
P100.00-P399.00. Finally, the result showed that majority of the respondents are willing
to try a newly established body massage and spa in Taguig City, namely, ENVI Body
Massage and Spa, with 88%.

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