I.

Executive Summary

No one can live without food. Thats why food is valid to be one of the mans basic
needs. After every meal Filipinos often seek for a sweet that will give them satisfaction.
UBENIGNO! Is a partnership in nature. The business will be managed by the proponents
themselves.
This business plan is about a nutritious yet enjoyable sweet treat called pastillas. The
product will be manufactured at block 7 lot 4 Masipag St. Masikap Complex Pateros, Metro
Manila. The initial capital for the first month is P5, 500.00. The capital needed to make the
business possible will be provided by the proponents themselves. The main product is pastillas
that is made from skimmed milk, that promotes healthy, affordable and enjoyable sweet treat.
The business will be named as nutri sweets, coming from the words nutritious and sweets
combined together. The main flavor is ube.
The management and operation of UBENIGNO! Starts from, inventory and estimation of
the volume of ube pastillas to be produced daily. Next is the purchasing of the ingredients and
materials needed. Third, the production and packaging of the said product. Lastly, the marketing
and selling of UBENIGNO! Since this is a new business line we aim to capture 15% of the
market. The product will be purchased at Benigno Ninoy S. Aquino High School.
The business will definitely succeed because of its affordability. The ingredients and raw
materials needed can be brought at a very low cost. Profitable, because we can get back the
capital at a short span of time and lastly it is attainable because its procedure can be done by
anyone without ease.

Personal Information:

Sampal, Charlene Ann M.

Estolonio, Samuel B.

Saquilayan, Kathleen Claire DL.

Siervo, Mark

Ricamata, Mary Grace D.

Domingo, Mannny

Jennifer Sobrevega

II. Overview of the Business

I.

Nutri-Sweets UBENIGNO!

II.

Nutri-Sweets is the business name and the name of the primary product is
UBENIGNO!. It will produce a ube flavored pastillas. It combines innovativeness
and creativity at the same time because of the different style in putting the ube
into a regular pastillas.

III.

Nutri-Sweets UBENIGNO! Envisions to improve the well-being of the customers,

community and people by providing them a affordable treat without sacrificing its
quality. The product will be manufactured and processed to supply the needs of
the students of BNAHS. And the somehow help in the building of a healthier,
better, and stronger well-being.

III. Business Plan

The Problem or Need

A.

Health is one of the main concerns of our country today. Lacking of the right
nutrition needed by the body resulting to malnutrition. Our target market is the
total population inside Benigno Ninoy S. Aquino High School. One of the
problems inside the school is the time of recess. Students get to have only 12
minutes break. They do not have enough time to eat a big/heavy nutritious meal.
In line with that, heavy meals at BNAHS are quite expensive. The variety of
vayants here in school are not that nutritious.

B.

Solving such problems are very important. Students inside the Benigno Ninoy
S. Aquino High School needs a very nutritious treat. Hunger can result to a poor
academic achievement. This has been correlated with educational research that
hunger may affect learning abilities. Being in the public school, the proponents
understand the situation of having a 12 minutes break and not able to have a
nutritious treat.

C.

UBENIGNO!. This will satisfy the cravings for sweets but not sacrificing the
nutritional need of our body. Aiming to build a better, healthier lifestyle in a single
bite.

IV. Mission, Vision, Values

Vision

- UBENIGNO! Will be widely known by the students of BNAHS to be the best

producer of a healthy and enjoyable treat called pastillas. And it will lead the customers to a
healthy lifestyle.

Mission
- UBENIGNO! Aims to produce and sell a clear, nutritious but delicious and
enjoyable treat called pastillas. It also aims to help our customers to not be afraid to eat sweet
treats because of being health conscious. This will be done through the cooperation of the
management to produce this healthy product called UBENIGNO!.

Values
- UBENIGNO! As a business, commits to give the best product it can serve. And
it will maintain the cleanliness and sanitation in making and serving the product. The personnel
will give their best so that they can give the customers the type of service that they wanted. They
will be honest to the customers. And their dedication to work will help the business be
successful.

V. Marketing Plan
A. Research and Analysis
Our target markets are the total of Benigno Ninoy S. Aquino High School. Students,
Faculty Members, Administrative staffs, and Utility. The market size is estimatedly 7, 290 more
or less. 7, 000 more or less are students, 210 faculty members, 30 administrative staffs, 50 utility

workers. This is the estimated population of Benigno Ninoy S. Aquino High School. There are
many competitors around. Business that exist earlier than us like Mang Pedros pastillas from
Bulacan. Our pastillas is called UBENIGNO! It has nutritious yet enjoyable sweet treat. A new
style in giving out healthy product. A variation of ube and milk. Two different styles of
combining it together.
B. Market Strategies
The product will be introduced by conducting a one day free taste/product testing to see if
the target market will enjoy the product. It will be sold at the Benigno Ninoy S. Aquino High
School canteen. The investors are the proponents themselves. Namely Sampal, Estolonio,
Ricamata, Domingo, Saquilayan, Siervo and we will operate a partnership business called NutriSweets. The proponents will supervise the business according to assigned task. Nutria-Sweets is
a conscious health product so we tend to lessen the sugar content. The business will be
manufactured at Block 7 lot 4 Masipag St. Masikap Complex Pateros Metro Manila.

Table 1: Number of target ube pastillas buyer per consumer group.

Populace

Students

Faculty
Members

Administrativ
e
staffs

Utility
Workers

TOTAL

7, 000

210

30

50

7, 290

700

21

729

Monthly

14, 000

420

60

100

14, 580

Yearly

168, 000

8, 400

1, 200

2, 000

291, 600

TOTAL
Daily

Based on the given consumer groups, the daily to yearly target buyers are reflected
through the assumption that 10% from Benigno Ninoy S. Aquino High School will buy
UBENIGNO!.
VI. Production / Technical Plan

A. Product Description

UBENIGNO! Is a business selling ube flavored pastillas. The finish product will
be placed in a cellophane, they will choose if they want their UBENIGNO! To be
pured or mixed ube. This product is affordable and very nutritious. We also lessen
the sugar content of our pastillas. There will also be packaging for wholesale
purchases.

B. Operating Strategies

Money

Cleansing

Man power

Cutting

Machine

Cooking

Materials

Measuring

Management

Mixing

U
B
E
N
I
G
N
O

Packaging

UBENIGNO! Is made up of skimmed milk, condensed milk, sugar, and ube halaya. The
following ingredients except ube will be purchased at Comembo Public Market. During the
operating, the proponents will think of more ideas on how to create a more attractive product.

C. Critical Risk
Table 2: UBENIGNO! Position in the market
Competitors

Market Share

Target

Assorted Candies
(School Canteen)

55%

50%

Assorted Candies
(Coop Canteen)

45%

40%

TOTAL:

10%
100%

UBENIGNO!

Based on the table above, there are two competitors existing. UBENIGNO! Aims 10% of
the market share. The proponents believe that it will be achieved.

UBENIGNO! Is different from other business operating pastillas because it has two
variants the pure ube pastillas and a mixed-one of the business strength is it is done and prepared
by students themselves and it is the only pastillas that is served in BNAHS that is in ube flavor.

VII: Operational Plan

A. Workflow

Inventory and
Estimation of the
Number of ube
Pastillas to be
produced.

Delivering and
selling of the
product.

Purchasing of the
ingredients and
raw materials
needed.

Production, packaging
Of the ube pastillas

UBENIGNO! Has very simple operational plan. It starts from inventory and
estimation of the number of ube pastillas to be produced. For us daily, we will produce 730 ube
pastillas. Half of it will be special ube pastillas and the other half will be regular ube pastillas.
Then the purchasing of ingredients and raw materials needed at Comembo Public Market. After
purchasing, next comes the production and packaging of the UBENIGNO! At block 7 lot 4
masipag St. Masikap Complex Pateros, Metro Manila. Lastly, the marketing or selling of the
product at Benigno Ninoy S. Aquino High School. The delivery of the said product will be
Monday and Wednesday

Ingredients:
*Refined Sugar- kilo

*Skimmed Milk- 2 kilo

*Condensed Milk- 12 big cans
*Butter- 1 bar
*Ube- 1 kilo
Procedures:
-

Measure all the ingredients except butter.

For the 1st variety (special ube pastillas) mix all ingredients except for the butter. Use the
butter when rolling to prevent sticking.
For the 2nd variety (regular ube pastillas) mix the skimmed milk and condensed milk.
Roll both varieties into desired shape and size.
For the special ube pastillas, roll the mixture with the ube halay. While in the regular ube
pastillas, flatten the milk mixture and put a little amount of ube halaya, roll.
Dip the regular ube pastillas into the sugar.
Wrap both varieties into colored cellophane.

B. Monitoring and Evaluation

UBENIGNO! Will manufacture at least (730) seven hundred thirty ube pastillas
per day. It takes at least (3) three hours to prepare. The proponents divide the work bad equally
for themselves. The time of selling will be the whole week. The delivery would be Monday and
Wednesday.

VIII. Organizational Plan

SAMPAL, CHARLENE
ANN
General Manager

ESTOLONIO,
SAMUEL

DOMINGO, MANNY
Production Manager

Financial Manager

RICAMATA, MARY
GRACE
Marketing Manager

SAQUILAYAN,
KATHLEEN CLAIRE
SIERVO, MARK
Sales Personnel

Sampal, Charlene Ann M. (General Manager) in charge of the overall status of the
business.
Ricamata, Mary Grace D. (Marketing Manager) in charge of selling the products,
promotion, and distribution. Making ideas on how to sell the product efficiently.
Estolonio, Samuel (Financial Manager) in charge of keeping records or accounts. Head
when it comes to the money going in about the business.
Domingo, Manny (Production Manager) in charge in making the product overseas the
production. Head when it comes to preparing the product.
Saquilayan, Kathleen Claire DL. and Siervo, Mark L. (Sales Personnel) overall in
charge in maintaining a good quality product. Head in manpower development.
Note: Sometimes in some cases all the proponents will be the workers themselves
because of the manpower shortage.

IX. Sustainability
Financial Plan

UBENIGNO! Will need at least 7,000.00 to start. This investment are coming
from the proponents themselves. 1,170.00 for each proponent. The business will target the total
population of Benigno Ninoy S. Aquino High School.
Table 3 Monthly Expenses of UBENIGNO!
Product / Service
Fixed Cost of
UBENIGNO!

Unit Price

Quantity

TOTAL:

Advertising

1,000.00

1 Month

1,000.00

Tools and Utensils

3,230.75

Utility and Sanitation

300.00

3,230.00
1 Month

(A) Total Fixed Cost

Variable Cost of
UBENIGNO!

300.00
Php 4,530.75

Raw Materials : Gas

400.00

1 Month

400.00

Skimmed Milk

40.00

16 kilo

640.00

Condensed Milk

45.00

96 cans

4,320.00

Butter

42.00

8 bars

336.00

Sugar

30.00

4 kilo

120.00

Cellophane

06.00

15 pieces

90.00

Electricity

300.00

1 Month

300.00

Water Supply

700.00

1 Month

700.00

Transportation
(B)Total Variable Cost

150.00

1 Month

150.00
Php 7,056.00

(A+B) Total Cost of

Production

Php 11,586.75

The table above shows the variable and fixed cost in the operational of UBENIGNO!.
This will serve as the guide for computing the sales price, breakeven point and volume. Based on
Fixed Cost and Variable Cost. The business is capable to produce 1,120 pieces of pastillas every
month.

Table 4 Projected Revenue

Product

Costing

Regular
Pastillas

C = .77
M = 1.23
SP = 2.00
C = 1.26
M = 1.76
SP = 3.00

Special
Pastillas

Total:

Projected
Volume
Daily

Daily
Revenue

Projected
Volume
Monthly

Monthly
Revenue

Projected
volume
Yearly

Yearly
Revenue

365 pcs.

730.00

2,920
pcs.

5,840.00

29,200
pcs.

58,400.00

365 pcs.

1,095.00

2,920
pcs.

8,760.00

29,200
pcs.
58,400
pcs.

87,600.00

730 pcs.

5,840
pcs.

Table 5 Monthly Projected Cost and Revenue

Mont
h

June

July

Augu
st

Septe
mber

Octob
er

Nove
mber

Dece
mber

Reve
nue

14,60
0.00

14,60
0.00

14,60
0.00

14,60
0.00

14,60
0.00

14,60
0.00

14,60
0.00

Cost

11,58
6.75

11,58
6.75

11,58
6.75

11,586 11,58
.75
6.75

11,58
6.75

11,58
6.75

3,013. 3,013.
25
25

3,013.
25

Proje
cted
Net
Profit

3,013. 3,013. 3,013. 3,013.

25
25
25
25

January

February

March

TOTAL:

14,600.00

14,600.00

14,600.00

146,000.00

11,586.75

11,586.75

11,586.75

115,867.50

3,013.25

3,013.25

3,013.25

30,132.00

Table 6 UBENIGNO! Projected Income Statement for the Years Ended 2011-2013
Revenue
Cost / Expenses
Projected Net Profit

2011
Php 140,600.00
Php 115,867.50
Php 30,132.00

2012
Php 154,660.00
Php 127,454.25
Php 33,145.75

2013
Php 170,126.00
Php 139,891.00
Php 36,460.00