PERFORMANCE IMPROVEMENT

AND KPIs CONFERENCE

17th - 20th of October 2016 CONRAD HOTEL DUBAI

The first Middle East Conference that brings tomorrows

improvement strategies into todays business world!
Improvement is not an option,
It is a necessity!

International and regional thought leaders sharing best practices at the Conference
Aurel Brudan

Cameron Mirza

Mohamed M. Mahmoud

Altijani Hussin

Chief Executive Officer,

The KPI Institute, Australia

Senior Advisor to the Minister,

Ministry of Economy and Planning, KSA

Head of Strategy and Projects, Ministry of

Education, Kingdom of Bahrain

Health Economics Consultant,

Dubai Health Authority, Dubai

PERFORMANCE IMPROVEMENT
AND KPIs CONFERENCE

OVERVIEW

The Performance Improvement and KPI Conference is a

unique event designed for professionals driven by the need
for improvement. It stands out as a venue focused on the most
important trends and innovative processes that shape the business
environment of today and change the world of tomorrow. In the
GCC performance improvement is not an option. It is a necessity.

This is where the Performance Improvement and KPI

Conference delivers results. The Performance Improvement
and KPI Conference is the first conference in GCC to focus
on three highly requested fields: Government Performance,
Healthcare Performance and Productivity, Quality and
Innovation Performance.

MAXIMIZE YOUR EXPERIENCE

Network & Engage

Experience

Discover

Benchmark

with professionals from your

field in dedicated sessions to find
out about specific solutions

in-depth learning to expand

your business by attending one
of our workshops

new ways of connecting an

organisational strategy to
employees

with regional leaders and learn

best practices on performance
improvement

KEY BENEFITS TO ATTEND

This Forum offers participants valuable insights, enabling them to:
Improve performance measurement across organizations;
Connect and align strategy across departments and
employee;
Build a robust performance culture, by engaging staff and
management;

100+
PARTICIPANTS

40+

PRESENTATIONS

Understand key trends in performance improvement across ME;

Benchmark with regional best practices in performance
measurement and management;
Drive process and quality performance improvements across
departments.

30+

KEYNOTE SPEAKERS

Contact: Diana Zrnescu T: +971 4311 6556 M: +971 55 787 6427 E: diana.zarnescu@kpiinstitute.com

5+

WORKSHOPS

kpicd.kpiinstitute.org

PERFORMANCE IMPROVEMENT
AND KPIs CONFERENCE

DAY 1 - WORKSHOPS

Pre-Conference

OCTOBER 17TH

Workshop A
Managing Government Performance

Aurel Brudan

Chief Executive Officer

The KPI Institute, AU

Managing Government Performance is an area of great interest for governments across

the world. The topic is particularly relevant today, as the 17 Sustainable Development
Goals announced by the UN at the end of 2015 have begun to permeate national policies.

Government Performance Global Directions in 2016

Implications of Sustainable Development Goals on the public sector.

Best practices in managing government performance.
Case Study on how to manage performance in the public sector.

Linking National Development Strategies to departmental

performance

Understanding National Development Strategies;

Cascading National Development Strategies to Department/Ministry level;
Interplay between department/ministry performance management.

Performance Management Architecture in a public sector

organisation
Public Sector Performance Management System Architecture;
Goals and objectives in the public sector;
Working with KPIs in the public sector.

Performance Management Architecture in a public sector

organisation
Data gathering and data quality challenges;
Performance reporting and decision-making;
Operating an employee performance appraisal system.

Benefits to Attend
Understanding the implications of the
Sustainable Development Goals for a
public sector organization;
Outlining the particularities of
implementing and using a Performance
Management System within the public
sector;
directions
in
nurturing
New
a
performance
culture
within
governmental organizations;
Access a wide selection of templates that
help you implement a KPI Management
Framework in your organization.

Workshop B
Managing Healthcare Performance

Adrian Brudan

General Manager
The KPI Institute, EMEA

The workshop is built on a generic hospital case study and is meant to improve the
practical skills in working with KPIs and developing the instruments of a Performance
Management Architecture based on Balanced Scorecard concepts.

Hospital Performance Management System Project Coordination

Build the business case for PMS implementation within the hospital;
Map the PMS Project Plan stages;
Identify the major stakeholders within and outside the hospital.

Hospital Strategy Map Development

Hospital Strategy and SWOT analysis review;

Hospital-wide Value Drivers concept mapping;
Hospital Strategy Map development based on specific measurable objectives.

Hospital Scorecard and Dashboard Design

Benefits to Attend
Understand the steps of implementing
a Performance Management System
within a hospital;
Practice the development of a sound
framework to ensure KPIs are aligned
to strategy;

Identify the hospital KPI selection sources;

Develop lists of potential KPIs;
KPI selection based on specific techniques deployment.

Access a wide selection of templates that

help you implement a KPI Management
Framework in your organization;

Decision Making based on KPIs - The Portfolio of Initiatives

Interact with industry professionals

from the entire GCC region, and
exchange valuable practical insights in
hospital performance improvement.

Link the objectives and KPIs selected with relevant initiatives / projects;
Establish the final structure of the Portfolio of Initiatives;
Map the performance improvement steps - data gathering, analysis,
decision making.

Contact: Diana Zrnescu T: +971 4311 6556 M: +971 55 787 6427 E: diana.zarnescu@kpiinstitute.com

kpicd.kpiinstitute.org

PERFORMANCE IMPROVEMENT
AND KPIs CONFERENCE

DAY 1 - WORKSHOPS

Pre-Conference

OCTOBER 17TH

Workshop C
Building Strategy Dynamics Business Models

Kim Warren

CEO, Strategy Writer

Strategy Dynamics Ltd, UK

This workshop will show how to build such a model that allows the management team to
both understand the path that business performance is following, to fix problems that arise
(or, preferably, prevent them arising in the first place), and plan for the future.

Where are we trying to get to, and what is driving us there?

This session will show how the strategic management of a business or function
must focus on how performance is changing over time - we can rarely 'jump'
from a poor state to a good state in an instant.

Building and retaining the resources required

This session will explain the phenomenon of "resource accumulation" - the

winning and losing of customers, hiring and loss of staff, development of
products - and how to quantify the relationship between these factors.

Interdependence and the core business model

By leveraging on the elements from segments 1 and 2, we reach a working,

quantified model of the essential core for the business.

Extending the model

Improving the 'quality' of resources: better customers, more-skilled staff,

more appealing products;
The 'pipelines' through which resources, staff, customers and products develop;
The competition for customers and staff.

DAY 2 - STREAM A

Benefits to Attend
Challenges that arise following the
successful formulation of a strategy are
often overlooked by organisations;
Grasp the phenomenon of "resource
accumulation" - the winning and losing
of customers, hiring and loss of staff,
development of products;
Discover why performance has
followed its path to date, and where it
is likely to go if we continue current
policy;

Government Performance Forum

OCTOBER 18TH

Monitoring government performance in the UAE

Cascading strategy from organizational to employee level Practical insights and case
studies from the Governmental sector
Mohamed Moustafa Mahmoud
Senior Advisor to the Minister, Ministry of Economy and Planning, KSA

The role of visual design in monitoring government performance in Malaysia

Panel discussion: State of government performance reporting in 2016
The Four-Quadrant Strategy Set to Improve Governmental Performance in Ras Al Khaimah
Naceur Jabnoun
Senior Consultant, Sheikh Saqr Program for Government Excellence, UAE

Operating a Balanced Scorecard performance management system in a government entity

New Advances in Performance Measurement in a government entity
Managing Performance and risk in an increasing higher education sector
Cameron Mirza
Head of Strategy and Projects, Higher Education Council , Kingdom of Bahrain

Round table: Challenges in government performance reporting

Contact: Diana Zrnescu T: +971 4311 6556 M: +971 55 787 6427 E: diana.zarnescu@kpiinstitute.com

kpicd.kpiinstitute.org

PERFORMANCE IMPROVEMENT
AND KPIs CONFERENCE

DAY 2 - STREAM B

Healthcare Performance Forum

OCTOBER 18TH

New Advances in Performance Measurement at the Dubai Health Authority

Altijani Hussin
Health Economics Consultant, Dubai Health Authority, Dubai

Innovation in Healthcare: Recent Milestones in Performance Measurement across GCC hospitals

Tawfik Khoja
Director General Executive Board, Health Ministers Council for Cooperation Council, KSA

Developping a Strong Performance Culture by Implementing an Integrated Performance

Management System at King Saud University Medical City
Khalid Alswat
Vice Dean Quality, King Saud University, Medical City, Riyadh, KSA

Managing the Implementation of the Performance Management System Architecture at

King Saud University Medical City
Adrian Brudan
General Manager EMEA, The KPI Institute, EMEA

Key Lessons from Developing KPIs at the Qatar Council for Healthcare Practitioners
Samar Aboulsoud
Chief Executive Officer, Qatar Council for Healthcare Practitioners, UAE

New developments in hospital performance measurement in KSA

Abdulaziz Abdulbaqi
Consultant, Quality & Patient Safety, Ministry of Health, Riyadh

Healthcare Performance and Productivity

Puruhutjit Surjit
General Manager, Strategy and Operations, KIMS Group in GCC and India, Bahrain

Performance Management Systems Automation - ICT Journey from Strategy to Results at

King Abdullah Medical City
Mohsen Ba-Abdullah
Executive Director ICT, King Abdullah Medical City, Kingdom of Saudi Arabia

The GCC Hospitals Performance: 2016 Benchmarking Report

Monitoring and benchmarking hospital performance in the UAE
Obaida Qatuni
Quality Manager, VPS Healthcare, Dubai, UAE

Modelling hospital performance with advanced analytics in Sultan Bin Abdulaziz Humanitarian City
Abdullah Bin Zarah
Chief Executive Officer, Prince Sultan bin Abdulaziz Humanitarian City, KSA
Contact: Diana Zrnescu T: +971 4311 6556 M: +971 55 787 6427 E: diana.zarnescu@kpiinstitute.com

kpicd.kpiinstitute.org

PERFORMANCE IMPROVEMENT
AND KPIs CONFERENCE

DAY 2 - STREAM C

Performance Excellence Forum

OCTOBER 18TH

Sustaining Superior Levels of Performance that Meet or Exceed the Stakeholders' Expectations
Mohamed Adawi
Chief Strategy Officer, Abu Dhabi Petroleum Ports Operating Company

Boosting Effectiveness by Building a Performance Culture at Aspire Zone Foundation

Hassan R. Harfouche
Head of Strategy, Aspire Zone Foundation, Qatar

Cascading the Performance Management System at Team Level. Implications in Practice

at the GCC Interconnectivity Agency.
Hassan Al-Asaad
Strategist & Business Development, GCC Interconnection Authority (GCCIA), KSA

Panel discussion: Connected performance - nurturing performance through innovation

Strategy and Innovation in a Digital Era Driving Revenue Growth & Enriching
Customer Experience for Telcos
Imran K. Malik
Senior Director - Managed Services, Enterprise Business, UAE

"Engineering the Enterprise" with Strategy Dynamics Business Models

Kim Warren
CEO, Strategy Writer, Strategy Dynamics Ltd, UK

Round table: Performance improvement in practice

DAY 3 - CONFERENCE DAY

KPIs Excellence Forum

OCTOBER 19TH

Measuring Productivity
A practical approach to functional area performance by aligning departmental KPI tracking
to organizational strategy
Abdulaziz Saddique
CEO, Qimat Taiba Pharmaceutical Biotechnology Factory, Saudi Arabia

From Performance Management to Big Data - The secret of data integration and the role
of government entities in reporting on City Data
Aisha Ibrahim Zayed Al Ali
Director of Strategic Planning, Project Management & Accreditation, Mohammed Bin Rashid School of Government

Panel discussion: State of performance improvement and KPIs in the GCC

Organizational Performance Through a Strategy Management System
Kim Warren
CEO, Strategy Writer, Strategy Dynamics Ltd, UK

Performance Benchmarking in Practice Value Generation by Learning from other organisations

Nurturing Performance at Al Fahim Group

Mo'ath Hussein
Chief Support Services Officer, Al Fahim Group, UAE

Round table: The complex job of the performance management professional

Contact: Diana Zrnescu T: +971 4311 6556 M: +971 55 787 6427 E: diana.zarnescu@kpiinstitute.com

kpicd.kpiinstitute.org

PERFORMANCE IMPROVEMENT
AND KPIs CONFERENCE

DAY 4: WORKSHOPS

Post-Conference

OCTOBER 20TH

Workshop A
KPI Essentials - Selection and Target Setting

Teodora Gorski

Managing Director
The KPI Institute, MENA

The workshop is designed to provide participants with the best practices on working with
KPIs, focusing on essential tools and techniques that must be implemented for a successful
performance management architecture.

The world of KPIs

Challenges in working with KPIs;

Value added by KPIs;
Performance Management System Architecture.

Understanding KPIs

Terminology standards and Smart objectives decomposed;

KPI Typology;
Exercise: Identify Leading vs Lagging and Quality vs Quantity KPI.

KPI selection

KPI selection techniques;

KPI selection criteria;
Exercise: Value Flow Analysis and KPI Balancing.

KPI target setting

Role of targets;
Target setting approaches - Benchmarking;
Case study: KPI target setting in practice.

Benefits to Attend
Gain a sharp understanding of the KPI
management challenges and how to
address them;
Practice the development of a sound
framework to ensure KPIs are aligned
to strategy;
Differentiate between objectives, KPIs
and initiatives and understand different
KPI typologies;
Adopt a rigorous business approach by
getting updated with the latest trends in
working with KPIs;
your
performance
Improve
measurement efficiency by practicing a
variety of techniques to ensure the best
KPI selection process.

Workshop B
Building a Performance Culture

Marius Boghian

Management Consultant
The KPI Institute, AU

"Friday Night at the ER" is a board game, having the goal to simulate the challenge of
managing a hospital for 24 hours. Its main purpose is to help people develop systems
thinking, by relying on their work styles and by teaching them to work together.

Introduction and context

What is a performance culture;

The building blocks of performance culture;
Drivers and challenges of performance culture.

Strategy designed to reflect performance

Strategic planning framework;
Strategy cascading towards individual levels;
Using KPIs to enable strategy implementation.

Strategic thinking in building a Performance Culture

Strategy communication across the organisation;
Strategic vs process change;
Agile change management.

Sustaining strategy though a performance culture

The impact areas of strategy in shaping a performance culture;

Roadmap to performance excellence;
Getting a customer focus orientation.

Benefits to Attend
Explore an efficient performance culture
model and its role in enabling strategy
implementation;
Put in practice key performance tools
used to enable strategy planning and
measurement;
Learn to manage strategic changes;
Get valuable insights on how to foster
strategy implementation through
innovation, leadership and customer
orientation.

Contact: Diana Zrnescu T: +971 4311 6556 M: +971 55 787 6427 E: diana.zarnescu@kpiinstitute.com

kpicd.kpiinstitute.org

PERFORMANCE IMPROVEMENT
AND KPIs CONFERENCE

DAY 4: WORKSHOPS

Post-Conference

OCTOBER 20TH

Day 4: Workshop C
Key Techniques for Successfully Implementing
a Balanced Scorecard

Mihai Toma

Head of Professional Services

The KPI Institute. UAE

The Balanced Scorecard was developed as a tool for measuring the performance of an
organization, in a balanced manner.

Balanced Scorecard in a Performance Management Context

Benefits to Attend

Architecture of a Balanced Scorecard Management System

Get access to a deeper understanding

of the value added and functionality of
the Balanced Scorecard Management
System;

What is Performance Management?;

The Role of the Balanced Scorecard in a Strategic Performance Management;
The Evolution of the Balanced Scorecard.

Desired State of Evolution (DSOE) - linking values, mission, value drivers

and vision;
Strategy Map - objectives as a performance road map;
Performance Scorecard alignment across all sector of the organization.

Translating the strategy Setting objectives and KPIs

SMART objectives decomposed;

KPI selection techniques;
Developing the Performance Scorecard - defining the most relevant KPIs.

Develop and implement a Balanced

Scorecard Management Architecture in a
standardized manner;
Maximize the value of your KPIs with
the use of the Balanced Scorecard;
Align your strategic direction to
specific and relevant objectives.

Implementing and using a BSC Management System

Balanced Scorecard implementation process;
Stages of the implementation process;
Generating value with the Balanced Scorecard.

LEARNING OUTCOMES FROM ATTENDING THE CONFERENCE

Planery
Coordinate
approaches for
performance
improvement across
organisations

Connect
and align KPIs across
departments and
employees

Build
a performance culture,
by engaging staff and
management

Drive
process and quality
performance
improvements across
departments

Learn
new ways to operate
performance
management
systems

Healthcare Performance
Forum

Government Performance
Forum

Productivity, Quality &

Innovation Performance

Ensuring healthcare system performance

by monitoring hospital KPIs;
Aligning hospital KPIs to central healthcare
performance reporting initiatives;
Cascading performance management
systems within a hospital.

New approaches in managing government

strategy and performance;
Aligning ministry KPIs to national
development strategy;
Cascading performance management
systems
within
a
government
department or agency.

Measuring productivity;
Applying excellence models for
improved organisational performance;
Approaches to improving innovation
performance;
Managing quality improvement;
Best practice in performance excellence.

Contact: Diana Zrnescu T: +971 4311 6556 M: +971 55 787 6427 E: diana.zarnescu@kpiinstitute.com

kpicd.kpiinstitute.org

PERFORMANCE IMPROVEMENT
AND KPIs CONFERENCE

COMPANY DETAILS
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T: +60 03 2742 1357
M: 60 11 3303 2135
E: diana.zarnescu@kpiinstitute.com

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1. The course fee is inclusive of the event proceedings, materials, refreshment and lunch.
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REGISTRATION FEES
Registration fee (US$)

1 Day

2 Days

3 Days

4 Days

Conference Fee

$ 950

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TKI Members Fee

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Conrad Hotel, Dubai

*The discount only applies for registrations received before August 31st 2016.

Up to 30% discount for groups from the same organization.

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Contact: Diana Zrnescu T: +971 4311 6556 M: +971 55 787 6427 E: diana.zarnescu@kpiinstitute.com

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