Hola Kola Case

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The case presents financial projections for a proposed Kola beverage business over 5 years, including sales, costs, profits, cash flows and capital budgeting metrics.

Sales are projected to be 36 million per year, with total costs of around 30 million per year including raw materials, labor, overhead and depreciation. Profits are projected to be around 6 million per year. Cash flows are also projected annually over the 5 year period.

Assumptions include: 600,000 liters sold per month at Rs. 5 per liter annually for 5 years. Raw material cost is Rs. 1.8 per liter. Labor cost is Rs. 1.8 lakhs per month. Inventory days are 30. Collection period is 45 days. Payment period is 36 days.

HOLA KOLA -THE CAPITA

Sales Revenue
Unit Selling price
Annual Sales (In Litres) 600000x 12 ( Volume)
Total Revenue
Less: COGS
Raw Material cost@ 1.8 Pesos /liter X 600000 x12
Overhead Expenses@1% of Sales
Direct Labor Cost@1,80,000 peros/month X 12

Gross Profit
Operating Expenses
Energy Cost@50,000 peros/month X 12
Building Rental (Oppourtunity Cost)
General Administrative & Selling Expenses
Less: depreciation

EBIT
Less: Tax@30%

PAT
Add:Depriciation

Total Operating Cash Flow (OCF)


(Net Cash from Operating Activities)
Less:Erosion

Net operating Cash after Erosion


Investments
(Machine with Installation Charges)
Resale Value
Receivables=(Sales/365) X Collection Period(45 Days)
Inventories (One month raw material Cost)
Payables=(Material cost /365) X Avg. Payment period(36 days)
Net change in Working Capital requirement

Total Cash from CAPEX


FCFF
NPV@20%
NPV@16%
IRR
Payback period

KOLA -THE CAPITAL BUDGETING DECISION


0

0
0
0
0
0
0
0

0
0
0
0

Years
2

7200000
36000000

5
7200000
36000000

5
7200000
36000000

(12960000)
(360000)
(2160000)

(12960000)
(360000)
(2160000)

(12960000)
(360000)
(2160000)

20520000

20520000

20520000

(600000)
(60000)
(300000)
(10000000)

(600000)
(60000)
(300000)
(10000000)

(600000)
(60000)
(300000)
(10000000)

9560000
2868000

9560000
2868000

9560000
2868000

0
0

6692000
10000000

6692000
10000000

6692000
10000000

0
0

16692000
(800000)

16692000
(800000)

16692000
(800000)

15892000

15892000

15892000

(50,000,000)

0
0 4438356.16438356 4438356.164 4438356.16438
1080000
1080000
1080000
1080000
0
(1278247)
(1278247)
(1278247)
1080000 4240109.5890411 4240109.589 4240109.58904
(47,840,000)

8,480,219

8,480,219

8,480,219

(47,840,000)
$28,262,875.13
$35,770,706.70
44%
1.96

24,372,219

24,372,219

24,372,219

5
7200000
36000000

5
7200000
36000000

(12960000)
(360000)
(2160000)

(12960000)
(360000)
(2160000)

20520000

20520000

(600000)
(60000)
(300000)
(10000000)

(600000)
(60000)
(300000)
(10000000)

9560000
2868000

9560000
2868000

6692000
10000000

6692000
10000000

16692000
(800000)

16692000
(800000)

15892000

15892000

0
4000000

4438356.164 4438356.16438
1080000
1080000
(1278247)
(1278247)
4240109.589 8240109.58904

0
1
2

CF
BALANCE
(47,840,000) (47,840,000)
24,372,219 (23,467,781)
24,372,219
904,438

8,480,219

16,480,219

24,372,219

25,276,658

24,372,219

32,372,219

4
24,372,219
5 104,372,219

49,648,877
154,021,096
1.962890603

Given Data in the case


Tenor of the loan to be given by the banker=5 Years
Annual Interest Of The Term Loan=16%
Weight of debt in capital structure=20%
Weight of equity in capital structure=80%
Weighted Average Cost Of Capital=18.20%
The estimated sales of Zero-Carbonates by the consultant per month=600,000 Litres
The projected price per litre=5 Pesos
This volume of Sales at the same price till=5 Years
Cost of the market study=5,000,000 Pesos
Cost of the machines including installation=50,000,000 Pesos
Depreciation in straight in next five years, per year depreciation=10,000,000 Pesos
Cost of the Lease per year=60,000 Pesos
Proposed number of inventory days=30
Proposed number of collection days=45
Proposed number of payable days=36
Working capital days=39
Raw material needed to produce each liter of Sodas=1.8 Pesos
Labor Cost per month=180000 Pesos
Energy Cost per month=50000 Pesos Selling & Administrative Expenses=300000 Pesos
Overhead cost on new product launch=1% of Sales

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