Personal Brand

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Personal

Branding
Daniel Adjei
dadjei@spintconsult.com
WhatsApp: 0264401209

What is Branding what comes to your mind


when you see this person?

What is Branding what comes to your mind


when you see this person?

What is Branding what comes to your mind


when you see this person?

What is Branding what comes to your mind


when you see this person?

What is Branding
what come to peoples mind when they see
or hear you?
I mean you
What is branding what you are known for.

Manage your
competences

Definitions
Skills
A skill is the learned capacity to
carry out pre-determined results
often with the minimum outlay of
time, energy, or both.
Skills can often be divided into
domain-general and domainspecific skills.

Competences
A cluster of related abilities,
commitments, knowledge, and
skills that enable a person (or an
organization) to act effectively in
a job or situation.
Competence can occur in any
period of a person's life or at any
stage of his or her career.

Competenc
e

Design your unique


career path

Competence-based approach towards professional career planning

Professional Competences

Create your personal


brand

5 STEPS TOWARDS PERSONAL BRANDING


1.
2.
3.
4.
5.

ACKNOWLEDGE YOUR UNIQUENESS


STAND OUT
BE YOUR OWN BOSS
FORGET ABOUT A LADDER
BUILD YOUR BRAND

5 STEPS TOWARDS PERSONAL BRANDING


1. ACKNOWLEDGE YOUR UNIQUENESS
THROUGH EXPANINDG YOU SELF
AWARENESS
a. Practice feedback analysis
b. Use psychometric tests (personality or
competence tests)
c. Get to know your strengths (Gallups Test The strengths finder 2.0)
d. Ask different questions

5 STEPS TOWARDS PERSONAL BRANDING


2. STAND OUT
a.
b.
c.
d.
e.

What are your values?


What motivates you?
What gives you energy and joy?
What do you stand for in your life?
How would you like to contribute?

5 STEPS TOWARDS PERSONAL BRANDING


3. BE YOUR OWN BOSS
a.
b.
c.
d.

Accept yourself as you are


Accept responsibility for your own growth
Know what you want
Control your focus

5 STEPS TOWARDS PERSONAL BRANDING


4. FORGET THE LADDER
a.
b.
c.
d.
e.

Grow from within


Follow your true interest and passion
Strive for excellence
Enjoy the process
Get out from your comfort zone

60% of time

40% of time

5 STEPS TOWARDS PERSONAL BRANDING


5. CREATE YOUR OWN BRAND

a.Be genuine
b. Take a stand communicate your qualities,
values, and goals by action not words
c. Create a value of what you do to others its
about giving
e.Build a network of partners help others
grow too
f. Collect testimonials and personal portfolio

Identity does not


derive from our
nationality, position,
or a social status. Its
a combination of our
strengths, talents,
passions, and the
purpose that you
bring in to your life.
Dressing,

Take a next step

Answer 3 fundamental questions


1. What do you want to experience in life?
Begin with the End Mind

Answer 3 fundamental questions


2. How would you like to grow? What would you
like to
learn?

Answer 3 fundamental questions


3. How would you like to contribute?

How do I know my Brand?

What to do: Role Model , FB

Cost/effort

High

Low

High
Value

Values Integrity v

KSA

Character and Competence Balance

You
A winner is a
dreamer who
never gives up

Nelson Mandela

Facebook /DanielAdjeii
Twitter/DanielAdjeii
Linkedin/DanielAdjeii

THANK YOU
God bless You

Any question

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