Energy Drinks
Energy Drinks
Energy Drinks
In small amounts, caffeine is considered safe for the developing baby (fetus). But if you're
pregnant, it's a good idea to keep your caffeine intake below 200 mg a day because:
More caffeine may be connected to a higher rate of miscarriage. There isn't enough
evidence to know for sure.
Caffeine can interfere with sleep for both you and the fetus.
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Red Bull is an energy drink sold by Austriancompany Red Bull GmbH, created in 1987. In terms of
market share, Red Bull is the highest-selling energy drink in the world, with 5.387 billion cans sold
in 2013.
Austrian entrepreneur Dietrich Mateschitzwas inspired by an existing energy drink named Krating
Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea,
modified the ingredients to suit the tastes of Westerners,and, in partnership with Chaleo, founded
Red Bull GmbH in 1987 in Chakkapong, Thailand. In Thai, daeng means red, and krating is the
large bovine called "gaur". Red Bull is sold in a tall and slim blue-silver can, while Krating Daeng is
in a gold shorter can. The two are different products, produced separately.
The Red Bull company slogan is "Red Bull gives you wings", and the product is marketed through
advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice),
sports team ownerships (RB Leipzig, FC Red Bull Salzburg,Red Bull Brasil, New York Red Bulls, Red
Bull Racing, Scuderia Toro Rosso), celebrity endorsements, and music, through its record label Red
Bull Records.
Energy drinks have been associated with health risks, such as masking the effects ofintoxication
when consumed with alcohol, and excessive or repeated consumption can lead to cardiac and
psychiatric conditions. However, the European Food Safety Authority (EFSA) concluded that an
adequate consumption of Red Bull and other popular energy drinks is safe and that the amount of
caffeine in standard Red Bull cans is unlikely to interact adversely with other typical constituents of
energy drinks or with alcohol. Energy drinks have the effects that caffeine and sugar provide, but
there is no distinct evidence that the wide variety of other ingredients has any effect.