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    Digital Marketing Conference 2017

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    seema
    The document announces an international marketing conference hosted by SIES College of Management Studies on January 21, 2017. The conference will focus on the theme of "Digital Marketing: Ushering a New Era" and explore topics related to digital marketing trends, social media marketing, e-commerce, and more. SIESCOMS invites academic researchers and industry professionals to submit papers or case studies related to the conference sub-themes and provides guidelines for submissions and important conference dates.

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    Digital Marketing Conference 2017

    Uploaded by

    seema
    136 views6 pages
    The document announces an international marketing conference hosted by SIES College of Management Studies on January 21, 2017. The conference will focus on the theme of "Digital Marketing: Ushering a New Era" and explore topics related to digital marketing trends, social media marketing, e-commerce, and more. SIESCOMS invites academic researchers and industry professionals to submit papers or case studies related to the conference sub-themes and provides guidelines for submissions and important conference dates.

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    DIGITAL MARKETING

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    The document announces an international marketing conference hosted by SIES College of Management Studies on January 21, 2017. The conference will focus on the theme of "Digital Marketing: Ushering a New Era" and explore topics related to digital marketing trends, social media marketing, e-commerce, and more. SIESCOMS invites academic researchers and industry professionals to submit papers or case studies related to the conference sub-themes and provides guidelines for submissions and important conference dates.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    136 views6 pages

    Digital Marketing Conference 2017

    Uploaded by

    seema
    The document announces an international marketing conference hosted by SIES College of Management Studies on January 21, 2017. The conference will focus on the theme of "Digital Marketing: Ushering a New Era" and explore topics related to digital marketing trends, social media marketing, e-commerce, and more. SIESCOMS invites academic researchers and industry professionals to submit papers or case studies related to the conference sub-themes and provides guidelines for submissions and important conference dates.

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    PGDM Program

    SIES College of Management Studies


    Presents

    International Marketing Conference


    21st January 2017

    Digital Marketing: Ushering a New Era


    Conference Partner

    C. K. Shah Vijayapurwala
    Institute of Management,
    Vadodara, Gujarat, India
    University of Mumbai

    Knowledge Partner

    PGDM Program
    About SIES & SIESCOMS
    South India Education Society(SIES), one of the oldest and value-based educational trusts
    that run a number of educational institutes in the city of Mumbai and Navi Mumbai was
    established in 1932. SIES is a fast growing organization and has gained acclaim for its strong
    foundation of cultural values and ethos.

    SIES College of Management Studies (SIESCOMS) was established in 1995 and grew
    rapidly to gain reputation as one of the top ranking B-Schools in the country in a short span
    of 20 years. In keeping with its mission of grooming business managers and technocrats,
    SIESCOMS offers several flagship management courses that include Post Graduate Diploma
    in Management (PGDM), Masters in Management Studies (MMS), Masters in Computer
    Applications (MCA), as well as vertical specific Post Graduate Diplomas in Pharmaceutical
    Management and Biotech Management. The PGDM program of SIESCOMS is the first
    program in the city of Mumbai/Navi Mumbai to have received an International Accreditation
    from ACBSP, one of the top accreditating bodies based in the USA.
    SIESCOMS boasts of a progressive and state-of-the art infrastructure, reputed faculty and an
    enviable placement record.

    About the Conference


    India is witnessing strong penetration of internet and smart phones. According to the latest
    report from IAMAI, titled Mobile Internet in India 2016, the country is estimated to have
    462 million internet users. The report also estimates that there would be 371 million mobile
    internet users by June 2016. The rapid development in technology including the advent of
    smart phones is changing buying behavior of consumers. The online purchasing is increasing
    by leaps and bounds. Traditional Brick and mortar business models are now being replaced
    by internet based models while the growing number of customers find e-markets convenient,
    trustworthy and value for money.

    This conference aims to provide platform to academicians, research scholars, students and
    corporate delegates to explore, share and discuss topics related to the theme of the conference

    PGDM Program
    in depth. The conference will also be helpful to identify opportunities, issues and challenges
    pertaining to Digital Marketing.

    Objectives of the Conference

    To encourage scholars to share their research and practioners to present case studies/
    success stories on Digital Marketing and its future.

    To identify and explore new opportunities of business thrown open by the advent of
    Digital Marketing.

    To identify Economical, Social, Legal, Political environment for development of


    Digital Marketing as an important sector of economy.

    To provide a forum for Industry-Institution interaction on Digital Marketing.

    Sub Themes
    The conference invites academic scholars, practicing professionals, and management students
    to participate by sharing their research papers and Case Studies on following sub-themes

    Digital Marketing Trends

    E-tailing & brand building

    Digital marketing of government

    SRM, DRM, etc.

    E- Commerce

    Digital Marketing in Education

    Legal & privacy issues in Digital


    branding

    service

    Role of Digital Marketing in CRM,

    Dialogue marketing through Social


    media

    Sector/Tab learning Initiatives

    Buzz marketing

    Digital branding & consumer

    Blog marketing

    experiences

    New product development &


    Digital marketing

    E-pricing & online shopping


    behavior

    Google Analytics

    Social Media marketing

    Search Engine optimization

    Mobile marketing

    Corporate Brand Building

    PGDM Program
    Guidelines for Paper Submission

    Only original and unpublished work is sought. The contributors should certify that
    manuscript has neither been published anywhere nor is being considered presently
    anywhere for publication.

    Abstract (not exceeding 200 words) should reach us latest by 25th July 2016. Submission
    should include a separate title page which clearly indicates the name(s) of the author(s),
    affiliation(s), complete mailing address, telephone/fax numbers and e-mail address(es),
    title of the paper and up to four key words that describe the paper.

    The maximum length of the paper should be 3500 words. For preparation of the
    manuscript, the author(s) are requested to follow APA Citation Style. Please check the
    url: http://www.library.cornell.edu/resrch/citmanage/apa.

    Acceptance of the paper would be notified within two weeks of the receipt of the same.
    The complete paper should reach us latest by 5th December 2016.

    Selected papers will be published in the Marketing journal Parivartan bearing an ISSN
    number.

    At least one of the authors must pre-register for the conference & present paper.

    Top 2 best papers will be awarded attractive prizes.

    E-mail your abstracts and full papers to siescomsmarketing@sies.edu.in

    Important Dates
    Last Date for Submission of Full Papers 5th December 2016
    Last Date of Registration- 15th Dec 2016

    PGDM Program
    Registration Fees
    Delegate Type

    Registration Fees
    Indian

    and

    SAARC Foreign (non-SAARC)

    Countries (INR)

    (USD)

    Academicians

    2000

    150

    Industry/Practitioners

    2500

    250

    Students

    500

    100

    Conference Committee
    Chief Patron
    Dr.A.K.Sen Gupta- Mentor & Director-SIESCOMS
    Convenors
    Dr. Seema Laddha - Email-simran.laddha@yahoo.co.in Contact No. 9833587657
    Prof. Rajesh Nair - Email-nairrajeshksn@gmail.com

    Contact No. 9322211267

    Committee members (In alphabetical order)

    Prof.Deepa Donde

    Prof.Swati Kulkarni

    Dr. Parag Amin

    Prof.Vatsala Bose

    Dr.Shalini Gulecha

    Prof. Vikram Parekh

    RSVP
    Dr.Parag Amin - Dean-Marketing, SIESCOMS
    Mobile no.98204-24420 e-mail- parag@siescoms.edu / prof.parag@gmail.com

    Venue
    SIES College of Management Studies ( SIESCOMS) ,Nerul, Navi Mumbai
    Tel: 91-22 - 61082400 Fax: 91-22- 27708379 Website: http://www.siescoms.edu

    PGDM Program

    SIES College of Management Studies


    Delegate Registration Form
    Name: Dr. / Prof./Mr./Ms _____________________________________________
    Category: Academic/Research Scholar

    Industry

    Student

    Affiliation:
    Address (Official)_______________________________________________________
    Phone No._________________________ Mobile No.__________________
    E-Mail: ___________________________
    Title of the Paper: ______________________________________________________
    ______________________________________________________________________
    Details of Demand Draft/ Cheque
    Cheque/D D No.:______________
    Dated: ____________
    Amount: _________
    Name of the Bank________________________________________________________
    Cheque / DD to be drawn in favor of SIES College of Management Studies, payable at
    Mumbai, India.

    Date

    Signature
    (Note: This form can be photocopied for use of other willing participants)

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