CHGMGMT V2 How To Play PDF
CHGMGMT V2 How To Play PDF
CHGMGMT V2 How To Play PDF
How to Play
Overview
You will play the role of either the CEO or Director of Product
Innovation at Spectrum Sunglass Company
Youre in charge of getting Spectrum to adopt a new
sustainability initiative.
You have 96 weeks to achieve a critical mass of managers at
Spectrum to adopt your initiative
Foreground Reading
Simulation Introduction
Organization Chart
Sidebar
The sidebar, available on all screens, gives an overview of your progress.
ANALYZE: Dashboard
As targets are outlined
to indicate their rank in
the company.
As they move through
the Stages of
Adoption, their bars
will fill:
Awareness: 1 bar
Interest: 2 bars
Trial: 3 bars
Adoption: 4 bars
DECIDE: Decisions
Each week youll
decide which lever to
pull, and if applicable,
who to target.
Click the Lever to
select it.
Click the checkbox of
the person you wish
to target.
Weeks to implement:
Levers can only be pulled
on at a time, and some take
longer than others.
Weeks before re-use:
Some levers cannot be
used again right away.
ANALYZE: News
10
: A yellow triangle
indicates that a person
has been identified as
resister.
11
12
13
Green: Is Friends
with & Works with