4-Week Period (T) 1 2 3 Cumulative Lifetime Value
4-Week Period (T) 1 2 3 Cumulative Lifetime Value
4-Week Period (T) 1 2 3 Cumulative Lifetime Value
Margins
Monthly Discount Factor
Present value of each cash
Monthly Discount Factor
Present value of each cash
Monthly Discount Factor
Present value of each cash
Monthly Discount Factor
Present value of each cash
Monthly Discount Factor
Present value of each cash
flow
flow
flow
flow
flow
1
$74.80
0.00%
$74.80
0.00%
$74.80
0.00%
$74.80
0.00%
$74.80
0.00%
$74.80
2
$74.80
0.50%
$74.43
1.00%
$73.69
1.50%
$72.60
2.00%
$71.18
2.50%
$69.44
1.005
3 Cumulative Lifetime V
$74.80
0.50%
$74.06 $223.29
1.00%
$72.60 $221.09
1.50%
$70.47 $217.87
2.00%
$67.73 $213.71
2.50%
$64.47 $208.71
1.01
1.015
umulative Lifetime Value
1.02
1.025