4-Week Period (T) 1 2 3 Cumulative Lifetime Value

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4-week period(t)

Margins
Monthly Discount Factor
Present value of each cash
Monthly Discount Factor
Present value of each cash
Monthly Discount Factor
Present value of each cash
Monthly Discount Factor
Present value of each cash
Monthly Discount Factor
Present value of each cash

flow
flow
flow
flow
flow

1
$74.80
0.00%
$74.80
0.00%
$74.80
0.00%
$74.80
0.00%
$74.80
0.00%
$74.80

2
$74.80
0.50%
$74.43
1.00%
$73.69
1.50%
$72.60
2.00%
$71.18
2.50%
$69.44

1.005
3 Cumulative Lifetime V
$74.80
0.50%
$74.06 $223.29
1.00%
$72.60 $221.09
1.50%
$70.47 $217.87
2.00%
$67.73 $213.71
2.50%
$64.47 $208.71

1.01
1.015
umulative Lifetime Value

1.02

1.025

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