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    Chapter 4 - Exploratory Research Design: Secondary Data

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    Damaris Decean
    Secondary data is collected for different reasons than primary data as it does not serve the same purpose and involves different targets. It is often used instead of primary data due to the costs, time, and resources required to collect primary data. There are disadvantages to using secondary data as the value may be limited and not cover the entire research problem or object of study. Researchers must analyze the compatibility of secondary data, including specifications, errors, currency, objectives, nature, dependability, methodology, and accuracy. Internal and external data are generated differently, with internal data coming from within the organization and external data coming from outside resources, providing a more comprehensive database but requiring ethical responsibility from researchers.

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    Chapter 4 - Exploratory Research Design: Secondary Data

    Uploaded by

    Damaris Decean
    19 views1 page
    Secondary data is collected for different reasons than primary data as it does not serve the same purpose and involves different targets. It is often used instead of primary data due to the costs, time, and resources required to collect primary data. There are disadvantages to using secondary data as the value may be limited and not cover the entire research problem or object of study. Researchers must analyze the compatibility of secondary data, including specifications, errors, currency, objectives, nature, dependability, methodology, and accuracy. Internal and external data are generated differently, with internal data coming from within the organization and external data coming from outside resources, providing a more comprehensive database but requiring ethical responsibility from researchers.

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    Rezumat capitol MKT Research

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    051116 - Damaris Decean - Chapter 4

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    Secondary data is collected for different reasons than primary data as it does not serve the same purpose and involves different targets. It is often used instead of primary data due to the costs, time, and resources required to collect primary data. There are disadvantages to using secondary data as the value may be limited and not cover the entire research problem or object of study. Researchers must analyze the compatibility of secondary data, including specifications, errors, currency, objectives, nature, dependability, methodology, and accuracy. Internal and external data are generated differently, with internal data coming from within the organization and external data coming from outside resources, providing a more comprehensive database but requiring ethical responsibility from researchers.

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    © All Rights Reserved
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    19 views1 page

    Chapter 4 - Exploratory Research Design: Secondary Data

    Uploaded by

    Damaris Decean
    Secondary data is collected for different reasons than primary data as it does not serve the same purpose and involves different targets. It is often used instead of primary data due to the costs, time, and resources required to collect primary data. There are disadvantages to using secondary data as the value may be limited and not cover the entire research problem or object of study. Researchers must analyze the compatibility of secondary data, including specifications, errors, currency, objectives, nature, dependability, methodology, and accuracy. Internal and external data are generated differently, with internal data coming from within the organization and external data coming from outside resources, providing a more comprehensive database but requiring ethical responsibility from researchers.

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    Chapter 4 Exploratory research design: secondary data

    Secondary data does not serve the same purpose as primary data, therefore the
    collection of data of a secondary type takes place for different reasons and with different targets
    in mind. Due to reasons that involve costs, time, effort and human resource, the primary data is
    difficult to be obtained. Also, another reason why specialists refer to secondary data and choose
    to work with it is that it not involves all six steps of the marketing research process, as the
    primary type of data does. When choosing secondary data for a research, market specialists may
    opt for it because of time and data reasons.
    There are also disadvantages to this kind of data type. The value around the secondary
    data is usually of a limited degree or does not entirely cover the entire research problem, or the
    object of research. Data accuracy is a concern, due to the fact that the studies need clarity in
    order to generate high-quality results. Compatibility issues may emerge when discussing the
    objectives, nature and methods used to collect secondary data. One needs to analyze the
    compatibility of the units of measurement and time frame. One of the criteria that one may
    utilize consist of:
    Specifications
    Error
    Currency
    Objective
    Nature
    Dependability

    Methodology used to collect data


    Accuracy of the data
    When the data were collected
    The purpose for the study
    The content of the data
    How dependable are the data

    The internal and external information is generated differently. Internal data comes from
    the organization for which the research is conducted. The external data, however, are generated
    through resources outside the organization. Internal information is extremely valuable for a
    researcher. The departments that interact with the final consumer are valuable for the market data
    mined. Demographic and lifestyle data available from external resources can offer a
    comprehensive database and there are databases collected that can be applied to multiple areas.
    The external data comes from the government, business, social media and unions, being
    enhanced internally. Market assessments are completed with this data and what is needed from
    the researchers is the ethical responsibility.

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