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    Revenue Yield Management

    Uploaded by

    Arushi Chadha
    This document contains a 10 question exam on revenue and yield management concepts for hotel management. The questions cover defining and applying yield management to maximize room revenue, forecasting room availability and demand tactics, key elements of a successful yield strategy, how revenue management software works and generates reports, composing a revenue management team, yield statistics, areas revenue management applies, and calculating performance indicators for multiple hotels based on occupancy rates, average room rates, rooms sold, room revenue, and rooms available.

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    Revenue Yield Management

    Uploaded by

    Arushi Chadha
    29 views2 pages
    This document contains a 10 question exam on revenue and yield management concepts for hotel management. The questions cover defining and applying yield management to maximize room revenue, forecasting room availability and demand tactics, key elements of a successful yield strategy, how revenue management software works and generates reports, composing a revenue management team, yield statistics, areas revenue management applies, and calculating performance indicators for multiple hotels based on occupancy rates, average room rates, rooms sold, room revenue, and rooms available.

    Original Description:

    it is the question paper of revenue management in MHA course of ignu.

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    This document contains a 10 question exam on revenue and yield management concepts for hotel management. The questions cover defining and applying yield management to maximize room revenue, forecasting room availability and demand tactics, key elements of a successful yield strategy, how revenue management software works and generates reports, composing a revenue management team, yield statistics, areas revenue management applies, and calculating performance indicators for multiple hotels based on occupancy rates, average room rates, rooms sold, room revenue, and rooms available.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    29 views2 pages

    Revenue Yield Management

    Uploaded by

    Arushi Chadha
    This document contains a 10 question exam on revenue and yield management concepts for hotel management. The questions cover defining and applying yield management to maximize room revenue, forecasting room availability and demand tactics, key elements of a successful yield strategy, how revenue management software works and generates reports, composing a revenue management team, yield statistics, areas revenue management applies, and calculating performance indicators for multiple hotels based on occupancy rates, average room rates, rooms sold, room revenue, and rooms available.

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    You are on page 1of 2

    SUBJECT CODE: MHA5

    Page 1 of 2

    ROLL No.
    NATIONAL COUNCIL FOR HOTEL MANAGEMENT
    AND CATERING TECHNOLOGY, NOIDA
    ACADEMIC YEAR 2013-2014
    COURSE
    :
    2nd Semester of M.Sc. in HA
    SUBJECT
    :
    Revenue / Yield Management
    TIME ALLOWED
    :
    03 Hours
    MAX. MARKS: 100
    _______________________________________________________________________
    (Marks allotted to each question are given in brackets)
    _______________________________________________________________________
    Q.1. What is yield management? How will you apply the concept of yield management
    to maximize room revenue in the hotel industry?
    (10)
    Q.2.

    Discuss the potential high and low demand tactics of yield management that may
    be appropriate to apply by a Front Office Manager.
    (10)

    Q.3.

    What is forecasting? Discuss the importance of forecasting room availability in


    hotels. What type of information can be helpful in room availability forecasting?
    (10)

    Q.4.

    Discuss the key elements of Revenue Management that must be included in the
    development of a successful yield strategy.
    (10)

    Q.5.

    Explain how revenue management software works.


    generated by revenue management software?

    What are the reports


    (10)

    Q.6.

    Discuss the composition and role of revenue management team of a 5-star hotel.
    (10)

    Q.7.

    Briefly explain any two of the following:


    (a)
    RevPar
    (b)
    Yield statistics
    (c)
    Identical yields

    CODE:RYM/02/14

    (2x5=10)

    19.05.14

    SUBJECT CODE: MHA5

    Q.8.

    Q.9.

    Page 2 of 2

    Comment on the following (any two):


    (a)
    Benefits of revenue management
    (b)
    Areas where concept of revenue management is applied
    (c)
    Forecast formula

    (2x5=10)

    Hotel Taj has 300 guest rooms and collects an average of `2000/- per room and
    is currently operating at a 70% average occupancy. The hotel offers 100 onebedded and 200 two-bedded guestrooms. The management has established
    single and double rates for each room type as follows:
    a.
    b.
    c.
    d.

    One-bedded room tariff is `3000/- when sold for single occupancy.


    One-bedded room tariff is `4000/- when sold for double occupancy.
    Two-bedded room tariff is `3500/- when sold on single occupancy.
    Two-bedded room tariff is `4500/- when sold on double occupancy.

    For Hotel Taj, compute the following:


    (i)
    (ii)
    (iii)
    (iv)
    (v)

    Potential Average Single Rate


    Potential Average Double Rate
    Rate Spread
    Multiple Occupancy %
    (suppose105 rooms out of the occupied rooms are on multiple
    occupancy)
    Potential Average Rate
    (5x2=10)

    Q.10. Given the following information, calculate the key performance indicators for all
    the hotels and the market share and fair share of all hotels.
    Hotel

    Occupancy

    ARR

    A
    B
    C
    D

    85%
    93%

    4150
    4999
    3950

    Rooms
    sold
    121
    144
    -

    Room
    revenue
    580100
    -

    Rooms
    available
    301
    245
    234

    RevPar
    1900
    (10)

    **********

    CODE:RYM/02/14

    19.05.14

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