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    Lauren Resnick: Advertising & Marketing Professional

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    Lauren Resnick is a marketing and advertising professional currently studying at Texas Christian University. She has internship experience with Southwest Airlines and Ilfusion Creative, where she performed tasks such as creating marketing strategies, social media content, and measuring campaign effectiveness. Resnick also has sales experience at Kendra Scott and is involved with her university's Advertising Association and Women's Lacrosse team. She maintains a high GPA and has strong communication, interpersonal, and organizational skills.

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    Lauren Resnick: Advertising & Marketing Professional

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    Lauren Resnick is a marketing and advertising professional currently studying at Texas Christian University. She has internship experience with Southwest Airlines and Ilfusion Creative, where she performed tasks such as creating marketing strategies, social media content, and measuring campaign effectiveness. Resnick also has sales experience at Kendra Scott and is involved with her university's Advertising Association and Women's Lacrosse team. She maintains a high GPA and has strong communication, interpersonal, and organizational skills.

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    Lauren Resnick is a marketing and advertising professional currently studying at Texas Christian University. She has internship experience with Southwest Airlines and Ilfusion Creative, where she performed tasks such as creating marketing strategies, social media content, and measuring campaign effectiveness. Resnick also has sales experience at Kendra Scott and is involved with her university's Advertising Association and Women's Lacrosse team. She maintains a high GPA and has strong communication, interpersonal, and organizational skills.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    34 views1 page

    Lauren Resnick: Advertising & Marketing Professional

    Uploaded by

    api-246224699
    Lauren Resnick is a marketing and advertising professional currently studying at Texas Christian University. She has internship experience with Southwest Airlines and Ilfusion Creative, where she performed tasks such as creating marketing strategies, social media content, and measuring campaign effectiveness. Resnick also has sales experience at Kendra Scott and is involved with her university's Advertising Association and Women's Lacrosse team. She maintains a high GPA and has strong communication, interpersonal, and organizational skills.

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    LAUREN RESNICK

    Advertising & Marketing Professional

    EDUCATION
    TEXAS CHRISTIAN UNIVERSITY
    Bob Schieffer School of Communication
    Integrated Emphasis and Business Minor
    Cumulative GPA: 3.590
    Deans List: 2014-2015
    Expected Graduation: May 2017

    EXPERIENCE + INVOLVEMENT

    SOUTHWEST AIRLINES September-December 2016


    Cargo Marketing Intern
    Researched and created a marketing strategy for new international locations
    Created and implemented internal campaigns throughout Southwest Airlines
    Researched and designed a new landing page for employee programs
    Volunteered at events for The Salvation Army and The Ronald McDonald House

    NATIONAL STUDENT AD COMPETITION Spring 2017


    Media/Digital Director
    Research and develop ideas on all media channels
    Create digital media strategy, campaign budgets and evaluation

    ILFUSION CREATIVE
    Social Media Strategist May-August 2016
    Generated original content and blogs for a list of clients
    Suggested social strategies in order to increase brand recognition and reputation
    Measured the efficiency of social campaigns and strategies
    Worked closely with a team to achieve client goals

    KENDRA SCOTT
    Sales Associate August 2015-March 2016
    Gained a behind the scenes perspective on a growing, nationally recognized company
    Provided quality customer service to promote a superior shopping environment
    Suggested new store strategies that increased inventory efficiency

    ADVERTISING ASSOCIATION 2014-present

    WOMENS LACROSSE Fall 2014-present

    GENERAL + PROFESSIONAL SKILLS CONTACT ME


    Strong communication skills, written and verbal
    Excellent interpersonal skills Lauren.Resnick@tcu.edu
    Able to adapt to different work cultures and people
    Detail oriented, organized, dependable 832.584.6027
    Never will miss a deadline
    Proficient in Creative Cloud Suite @ResnickLauren
    Proficient in Microsoft Excel, Word and Powerpoint, Salesforce, and Pardot
    Mid-Range Fluency in Spanish

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