INTRODUCTIO

N
0
 INTRODUCTION OF SHOPPING MALLS

Shopping mall is a building or set of building which contain retail units with interconnecting walkways enabling visitors to early
walk from unit to unit. The populations is moving towards the middle, lower & upper class. A shopping centre enclosed the
structure often two or three stores high, often designed around a central atrum may have numerous stores, as well as
entertainment facilities such as movie, theaters, fast food outlets , resturants, different- different games & public areas.

Mall is generally used to refer to a large shopping areas usually composed of a single building which contains multiple shops,
usually anchored by one or more department stores by a parking lot, while the trem arcade is more often used, especially in
Britain , to refer to a narrow pedestrain only street,often covered or between closely spaced buildings.

TYPES OF SHOPPING MALL

1. NEIGHBORHOOD CENTR - Neighbourhood centres are in small scale malls serving the local neighbourhood. They
typically have a supermarket or adrugstores as an anchor, and are commonly arranged in a
strip mall format. It is a usually have a retail area of 30000 to 50000square feet.
2. COMMUNITY MALL- Community mall are lager than neighborhood centres, and offer a wider range of goods. Its usually
features a retail area of 1000000 to 350000 square feet and serve a primary area of 3 to 6 miles.

3. REGIONAL CENTRE- A regional centre, is per the international council of shopping centres, in the US, a shopping mall
which designed to service a larger area. As such, it is typically larger with 4000000 to 8000000 square
feet.

4. SUPERREGIONAL CENTRE- A super regional mall, per the international council of shopping centres, in the US a shopping
mall with over 800000 square feet of gross leasable area, three or more anchors, and server as
the dominant shopping veneue for theregion in which its located.

1
5. FASHION / SPECIALTY CENTRE- Its features upsscale apparel shopes and boutiques and cater to customers with higher
incomes. They usually have a retail area ranging fro 80000 to 250000 square feet and
server an area of 5 to 15 miles.

6. POWER CENTRES These are large shopping centers almst exclusively features se veral big-box retailers as their
anchors. They usualy have retail area of 250000 to 600000 square feet and 5 to 10 miles.

7. THEMES / FESTIVAL CENTRES - I t have distinct unifying themes that are followed by their individuals shops as well
as their architecture. They typically usually features a retail markrt area of 80000 to
25000 square feet .
8. OUTLET CENTRES- An outlet mall is a type of shopping mall in which manufactureres sell their product directly to the
public through their own stores. Outlets stores were founded as early as 1936 , but the first multi
stores outlet mall , vanity fair , located in reading , Padid not open until 1974.

2
 TYPES OF SHOPPING MALL

OUTLET
CENTRE
THEME/
NEIGHBOUR
FESTIVAL
HOOD
CENTRE

TYPES
COMMUNITY OF POWER
CENTRE SHOPPING CENTRE
MALL

FASHION/
REGIONAL
SPECIALITY
CENTRE
CENTRE
SUPER
REGIONAL
CENTRE

3
 THE LARGEST SHOPPING MALL IN INDIA

LULU INTERNATIONAL SHOPPING MALL

ADDRESS EDAPLLY, KOCHI 682024

OPENING DATE 10 MARCH 2013

OWNER M.A Yusuf Ali

ARTICHECT W S AtKins

NO OF STORES & SERVICES 360

NO OF ANCHOR TENANTS 5

TOTAL RETAIL AREA 160000 ( 1.7 sq. ft.)

NO OF FLOORS 4

4
RETAIL INDUSTRY

5
 RETAIL INDUSTRY

RETAIL is the process of selling consumer goods or services to customers through multiple channels of distribution to
earn a profit. Online retailing, a type of ELECOTONIC COMMERCE used for business-to-consumer transactions and mail
order, are forms of non-stop retailing.

Shopping generally refers to the act of buying products . RETAIL INDUSTRY: Indian largest industry is the largest
industry in india, with an employment ofaround 8% and contributing to over 10% of the countrys GDP. Retail industry in india
is expected to rise 25% yearly being driven by strong income growth, changing lifestyl, and favourable demographic patterns.
Industry of retail in india which has become modern can be seen from the fact that there are multi stored malls, huge
shopping centre and sparkling complexes which offer food, shopping, and entertainment all under the same roof.

Retail is usually classified by type of products as follows

1. FOOD PRODUCTS Typically require cold storage facilities.

2. HARD GOODS OR DURABLE GOODS- Automobiles, appliances, electronics, furniture, sporting goods, lumber, etc
and parts for them.

3. SOFT GOODS OR CONSUMABLES Goods that are consumed after one use or have a limited period in which
you may use them.

4. ARTS- Contemporary art galleries, bookstores, handicrafts, musical instruments, gift shopes, and supplies for them.

6
TYPES OF MARKETING STRATEGY

1. DEPARTMENT STORE- Department stores are very large offering a huge assrtment of soft and hard goods; often bear
a resemblance to a collection of specially stores.

2. DISCOUNT STORES Discount stores tend to offer a wide array of products and services, but t hety complete mainly on price
offers extensive assortment of merchandise at affordable and cut rat price s.

3.WAREHOUSE STORE Warehouses that offer low- cost , often high quality goods piled on pallets or steel shevles, warehouse clubs
charge a membership fee
.
4.VARIETY STORE It offers extremely low- cost goods, with limited selection.

5.DEMOGRAPHIC Retailers that aim at a particular segment ( e.g. high end re tailers focusing on wealthy individuals).

6.MOM- AND-POP A small retail outlet owned and operated by ann individual or family. Focuses on a relatively limited and selsctive
set of purchase.

7.SPECIALTY STORES- A specialty store has a narrow marketing focus- either specializing on specific merchandise, such as toys,
shoes, or clothing, or on a target audience, such as childern, tourists, or oversize women.

8.BOUTIQUE Boutique or concept stores are similarly to specility stores. Conce pt stores are very small in size , and only ever stock
one brand.

7
9.GENERAL STORE A general stores is a rural store that supplies the main needs for the local community.

10.CONVENIENCE STORE a conveneice store provides limited amount of merchandise at more tha n average prices wih
a speedy checkout.

11.HYPERMARKETS Provides variety and huge volumes of exclusive merchandise at low margi ns.

12.SUPERMARKET A super market is a self- sevice store consisting mainly of g rocery and limited products on non
food items. The supermarket can be anywhere between 20000 and 40000 square feet.
EXAMPLE SPAR supermarket.

13.MALL _ A shopping mall has a range of retail shops at a single outlet. They can include products, food and entertainment
under one roof.

14.CATEGORY KILLER By supplying wide assortment in a single category for lower pieces a category killer retailer can
kill that category for other retailers.

15.E- TAILER The customer can shop and order through the internet and the merchansdise is droppedat the customrs
doorstep or an e tailer. However, it is important for the customer to be w ary about defective products
and non secure credit card tranzaction.They accept the payment for the product but the customer receives
the products directly from the manufacturer or a wholesaler.
EXAMPLES AMAZON.com, PENNYFUL and EBAY.

16.VENDING MACHINE A vending machine is an automated piece of equipment wherein customers ca n drop the money in the
machine and acquire the products. Some stores take a no frills approach, while others are mid
range or high end, depending on what income level they target.

8
OTHER TYPES OF RETAIL
AUTOMATED RETAIL STORES self-services, robotic kioskis located in airports , malls and grocery
stores.

EXAMPLES Zoomshops and Redbox.

BIG-BOX STORES - encompass larger department, discount, general merchandise, and warehouse stores.

Retailers can optain for a format as each provides different retail mix to its customers based on
their customer demographics, lifestyles, and purchasing behaviour.

9
FAST MOVING
CONSUMER
FMCGs
SECTORS
10
 FAST MOVING CONSUMER GOODS ( FMCG )

Fast moving consumer goods ( FMCG ) or consumer packaged goods ( CPG ) are products that are sold quickly and
relatively low cost. EXAMPLES includes non- durable goods such as soft drinks, toiletries, over-the-counter drugs, toys,
processed foods and many other consumables.
FMCG have a short shelf life, either as a result of high cinsumer demand or because the product deteriorates rapidly. some
FMCGs- suc a meat, fruits, vegetables, dairy products, and baked goods are highly perishable. Other goods such as
alcohol, toiletries, pre-packaged foods, soft drinks, and cleaning products have high turnover rates.
FMCG is probably the most classic case of low margin and high volume margin business.

CHARACTERISTICS OF FMCG

The following are the main characteristics of FMCGs:

A. From the consumers perspective :
1. frequent purchase
2.low involvent
3.low price
B. From the marketers angle :
1. high volumes
2.low contribution margins
3.extensive distribution networks
4.high stock turnover

11
 THE TOP FMCGs PRODUCTS

HINDUSTAIN UNILIVER

GCMMF AMUL

DABUR INDIA

CADBURY INDIA

BRITANNIA INDIA

MARICO

INDIAN TABACCO COMPANY ( ITC )

12
 MOTIVATIONS FOR VISITING MALLS

Shopping

Comfort, luxury, satisfaction, & happy shopping experience

All under one place

Choice of quantity & quality

Entertainment

Established & wannable brands available

Eating & Hanging out with friends

Exploration

Socialization

Relaxation

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 TYPES OF SHOPPING MALL

OUTLET
CENTRE
THEME/
NEIGHBOUR
FESTIVAL
HOOD
CENTRE

TYPES
COMMUNITY OF POWER
CENTRE SHOPPING CENTRE
MALL

FASHION/
REGIONAL
SPECIALITY
CENTRE
CENTRE
SUPER
REGIONAL
CENTRE

14
SHOPPING MALLS IN
MORADABA
D
15
THE WESTEND MALL
&
REETU WAVE
16
 THE WAVE MALL

The WAVE group was founded in UTTAR PARADESH in 1963 by Mr. KULWANT SINGH CHADHA. Mr. Chadha was a
liquor born from U.P, India . His son, GURDEEP SINGH CHADHA, also known as PONTY CHADHA, used to sell goods
with his father in front of a liquor shop as a child. Over the course of 40 years, the Wave group has expanded to incorporate a no
of different business, including the real estate arm of the company, wave Infra tech . Today, the wave group is led by Mr.
MANPREET SINGH CHADHA, who has run the company since the death of his father Mr. GURDEEP SINGH CHADHA, in
2012.

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18
 SPECIFICATION OF WAVE MALL

PROJECT The Westend Mall.

CITY Moradabad.
PROMOTER Infra tech.
ADDRESS F32 ,near MIT, Ramnagar Vihar, Kanth Road, Moradabad.
DATE OF LAUNCH 3rd august 2007.
TOTAL LAND AREA 103820 sq ft.
BUILD UP AREA 77670 sq ft .
RETAIL AREA 22205 sq ft.
FOOD CHART 4229 sq ft.
ENTERTAINMENT 6618 sq ft.
NO OF LIFTS 01 Basement +03 levels.
NO OF CAR PARKING 145 cars.
CINEMA Wave- Multiplex Cinema With Three Screens.
ANCHORS Wave Cinema, Globus.
HYPER MARKET AREA- 52000 sq ft.

19
 BRANDS IN WAVE MALL

Spykar Lifestyle Private Limited.

Catmoss Retail Private Limited.
Archives Limited.
Provogue India Limited.
Vedant Faishons Private Limited.
Indtech Apparels.
Globus Stores Private Limited.
Jain Amar Clothing Private Limited.
Credo Brands marketing private limited.
Numero uno clothing priviate limited.
Mohan clothing company private limites.
Matrix rdail enterprises.
S.G retail.
Monte carlo faishons limited.
Miglani enterprise.
Uppal chadha hi tech private limited
Bake factory the food court.
M R entertainment
Pandit mahavir parsad enterprise private limited.
Khhayam jds appraels limited.

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21
OUTLETS IN
MORADABA
D
22
 BINDALS A FASHION
GARMANTS

BINDALS groups emerged in 1981 in Muzaffarnagar with an objective to grow. We have achieved a
respected name in
the retail garnment showrooms in DELHI, MERRUT, AGRA, NOIDA, & OTHER CITY IN NORTH.

Bindals group has played a vitual role in a retail business in garments and successully became a medium of
exchange for
all the accessories and the casuals Mr. RAM DHAM BINDALS forms our prestsgious. Bindals groupwith an
expreience of
more than 25 years in retail of ready made garments An exclusive range of casuals are available under one roof
with a view to
provide the customer a complete range of solution on get to gather and other memorable occassions.

23
24
 BINDALS
BROTHERS

BINDALS THE BINDALS BINDALS

APPARIALS SONS

BINDALS
ARCADE

25
 THE BRANDS ARE AVAILABLE IN THE BINDALS

WOMENS WEARS MENS WEARS KIDS WEARS

RECAP JEANS LEVIS CUMCUMBER KIDS

PEPE JEANS MUFLI DAFFODILS
PUMA SPYKAR ALLEN SOLLY
MADAME LEE BARBIE
18 FIRE FAHREN HEIL PALM TREE
UNITED COLORS OF BENELTON NUMERO UNO KILLENS
ALLEN SOLLY ADIDAS GINI & JONY
THE OUTER WIBE NIKE PUMA
PUMA ANGRY BIRDS
KAPPA NIKE
VANTLENUEM DISENEY BABY
ALLEN SOLLY BEN 10
ARROW CHOTABHIM
CLASSIC TOM & JERRY
ZOADIC MOTHCARE
BLACKBERRYS CHICCO
WILLS CHOCOLATE BABY
COLOURPLUS HELLO KITTY
BODY CARE

26
THE BINDALS NORTH INDIA STORES

KAMLA
NARAR
(DELHI)
LAXMI CONNAUGHRT
NAGAR PLACE

RAJOURI
GHAZIABAD
GARDEN
NORTH INDIA

MUZZAFAR
MORADABAD
NARAR

LUCKNOW MEERUT

27
 VMART
A FASHION STORE
V MART is a complete family faishion stores that provides its cust omers true value for theur money. PRICE LESS
FASHION is the main motto through which we believe in providing the lates t trends to the upwardly mobile indians at the
best possible price.
we have 107 stores across 90 cities in 12 states and union territories with a total retail area of 8.72 lac sq. ft. Our stores are
located in prime cities such as BIHAR, CHANDIGARH, GUJRAT, HARYANA, JAMMU & KASHMIR, MADHYA PARDESH,
NEW DELHI etc.
we have to opened our first store in capital city NEW DELHI in 2004. Further in 2006 we have crossed 1 lac sq. ft., retail
space and subsequently renamed to V-MART RETAIL PRIVATE LIMITED.

CONCEPT

V-MART ASPIRE
V- MART PLUS
V- MART CORPORATE
V MARTVALUES

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29
 THE V-MART STORES

ALLAHB
AD
AGRA ALIGARH

MATHU
BAREILLY
RA

JHASI KANPUR
V-MART

HATHR STORES
LUCKN
US NOW

MUZZAF LAKSHMI
AR
NAGAR
NAGAR
MEERUT MORADA

BAD
SHAHJA VARAN
PUR ASI

30
 BRANDS IN V-MART

MEN/BOYS GIRLS/WOME INFANT FOOT MART HOME MART BAGS TOYS

N
TRACK SUIT. FNCY POLYFILL BLACK CURTAINS. DUFFEL BAG. FOOTBALL.
CASUAL. JACKET. BABA SUIT. CASUAL CONTAINERS SMALL BARBIE
BLAZER HODED CASUAL SHOES. . TRAVEL DOLLS.
FLEECE T- JACKET. SUIT. GIRLS BED SHEETS. BAG. RACKET.
SHIRT. LADIES TOP. FROCK SUIT. CANVAS. CARPETS. LAPTOP BAG. PLASTIC
JACKET. LEGGING. INFANTS SET. LADIES PLASTIC SUITCASE. TOYS.
SWEATSHIRT. ANARKALI KURTA SPORT. CONTAINERS SCHOOL REMOTES
FORMAL SUITS. PAJAMA. PARTY . BAG. CARS.
SHIRT. WOOLEN WEAR. MILK MUG, TRAVELLING CIRCKET
KIDS JEANS. CARDIGAN. FORMAL. BOWL & BAG. BAT.
PULLOWER. WINTER CASUAL PLATE. CARS &
2- PCS SUIT. SLIP. TRAINS.
PULLOWER. DESIGNER FORMAL SOFT TOYS.
FROCK. SPORT.
FLEECE TOP.
GIRLS SUITS.

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VISHAL MEGA MART

32
33
 VISHAL MEGA MART

TYPE HYPERMARKET.
FOUNDED 1986 ( KOLKATA ).

HEADQUARTERS DELHI.

INDUSTRY MANUFACTURING & RETAIL.

ANNUAL TURNOVERS RS. 6026.53 MN ( 2007 ).

PRODUCTS APPARELS, DEPARTMENT, GROCERY PRODUCTS.

PROMOTER RAM CHANDRA AGARWAL.

PARENT VISHAL RETAIL LTD.

PUNCHLINE VALUE OF MONY.

RETAIL SPACE MORE THAN 1.6 MN SQ. FT.

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 BRANDS IN VISHAL MEGA MART

ZEPPELIN MENS SHIRT & TROUSERS.

KILAAN STUDIO MENS SHIRT & TROUSERS.

BLUES & KHAKIS MEN TROUSERS.

PARANOIA MENS SHIRT & T-SHIRT.

CHLORINE NENS SHIRT.

FUME MENS SHIRT, T-SHIRT & UNDERGARMENTS.

FIZZY BABE LADIES & KIDS GIRLS.

JASMINE LADIES & KIDS GIRLS.

ZERO DEGREE KIDS BOY.

SOIL MENS SHIRT.

MASS BAY MENS TROUSERS & BERMUDES.

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 VISHAL MEGA MART STORE

ANDAR JAMMU
PARDE PUNJAB
GH

WEST
HARYANA
BENGAL

NEW
ASSAM
DELHI

VISHAL
MEGA
MART
RAJAS
RAIPUR STORE
THAN

ORISSA GUJRAT

JHARK KARNAT
HAND AK
UTTAR UTTARC
PARDESH HAL

36
PROMOTIONA
L
ACTIVITIE
S
37
PROMOTIONAL ACTIVITIES / OFFER

Generally, promotion is communicating with the public in an attempt to influence than toward buying your products
and services. The word promotion is also used specially to refer to a particular activity that is intended to promote the
business, product & services. A promotion might to be a short term price reduction , contest, or sweepstakes, package
giveway , or free sample offer The company can use any no of the promotional mix elements. These may include :

ADVERTISING: on tv, radio, magazines.

SALES PROMOTION: special deals over a period of time.

Some common types of sales promotion include samples, coupans, sweepstakes, contest, in- store displays, trade shows,
price- off deals, premiums & rebates. THE AMERICAN MARKETING ASSOCIATION DEFINES SALES PROMOTION
AS Media and Non-media marketing pressure applied for a predeterm ined limited period of time in order to stimulate
trial, increase consumer demand or improve product quality.

But this definition does not capture all the element o modern sales promotion. Compared to the other components of the
marketing mix ( advertising, publicity, & personal selling). Sales promotion usually operates on a shorter time line, fasters an
immediate sales and contributes highly to profitability. This research examines the effectiveness of group promotional
activites , with the premise that the level of local market dominance will impact of effectiveness.

38
39
 ADVANTAGES OF SALES PROMOTION

Importance to consumer.

Increased buying confidence.

Reduced rates.

During promotiona campaigns, companys offer their products at discountes rates.

Consumers like to make use of such occasions to buy larger quantities of such products.

40
TOOLS & METHODS OF SALES PROMOTIONAL

COUPANS
GROUOP PRICE

PROMOTIONS OFF

TOOLS &
SAMPLING FREEBIES
METHODS

SALES SCRATCH

DISPLAY CARD
BUNDLING

OFFERS

41
AVAILABLE
PRODUCTS IN THE
SHOPPING
MALLS
42
 AVAILABLE PRODUCTS IN THE SHOPPING MALLS

1. GROCERY. 11. FASHION ACCESSORIES

2. FRUITS & VEGETABLES. 12. MOVIE CDS & GIFT ARTICLES.

3. BEVERAGES. 13. APPARELS / GARMENTS.

4. FROZEN FOOD. 14. HOME NEEDS.

5. DAIRY PRODUCTS. 15. ELECTRONICS.

6. PERSONAL & HOME CARE.

7. FOOTWEARS.

8. COSMETICS & BEAUTY CARE.

9. MEDICINES.

10. HOUSEHOLD UTENSIL

43
OBJECTIVES OF THE
STUD
Y
44
 OBJECTIVES OF THE RESEARCH

To increase the repeat purchase from the existing users.

Sales promotion is a vehicle to defined your business against your compet itors.

To study the consumer behavior in purchase of their products.

To examine tradeoff, relative important of different attributes w hile responding to a sale promotion offer.

To study consumer preferences with respect to sales promotion in FMCG sectors.

Many market use the promotional sales as a tool to learn the response of the first time users by offering reduced price,
sales coupons or money back guarantees.

45
GEOGRAPHICAL
AREA
OF
MORADABAD
46
 COUNTRY INDIA
STATE UTTAR PARDESH
DISTRICT MORADABAD
ESTABLISH 1625
FOUNDED BY RUSTAM KHAN
NAMED FOR MURAD BAKSH

GOVERNMENT
MP KUNWAR SARWESH SINGH
MAJOR Mrs. BEENA AGARWAL
DISTIC MAGISTRATE DEEPAK AGARWAL

AREA OF TOTAL 3493 KM

ELEVATION 198 m (650ft.)

POPULATION (2011)
TOTAL 889810
DESTY 250/km
DEMONYM MORADABAD
LANGUAGES HINDI, URDU
PIN 244001 0591
TELEPHONE
VECHILE KEY UP-21

WEBSITE WWW.MORADABAD.COM

47
 GEOGRAPHICAL AREA OF MAORADABAD

MORADABAD was establish as an office for the charpala pargana during AKBARs regions.In A.D 1624, it was capture
by RUSTAM KHAN th governor of sambhan who named it Rustam Nagar. Later in AD 1625 its named was changed to
moradabad after the name of prince MURAD BAKSH, the son of Mughul Emperor SHAH JAHAN.

A mosque named JAMA MASJID was constructed in the city by Rustam Khan for the Mughul Emperor.
the district of moradabad lies east of the ganges and west of the native state

ECONOMY - Moradabad is a major industrial and export hub. Its handicrafts industry accounts fir more than 40 % of total
handicrafts exports from india in 2006 2007. moradabad export sturnovers was 32 billions . In 2012 2013 it
increased 40 billion.

TOWN AND VILLAGES- In addition to the city moradabad, which is govermend as a municipal corporation.
There are four muncipalities
BAHJOI,
BILARI,
CHANDUSI, &
THAKURDWARA.
There are also 6 town panchayats
BHOJPUR DHARAMPUR
KANTH,
KUNDARKI,
NARAWLI,
RUSLAMNAGAR SAHASPUR, &
UMRI KALAM.
There are 960 gram panchayats in the districts.

48
TRANSPORTATION
ROAD- MBD is well connectedby roads with cities like DELHI, AGRA, LUCKNOW, ALIGARH,
GAZIABAD, HARIDWAR, & DEHRADUN, etc.
Following National Highways and States highways are connected with moradabad

NATIONAL HIGHWAYS 24- Connects New Delhi to lucknow via Gaziabad, Bareilly & Sitapur lane
between Moradabad to New Delhi and nder construction of four lane between Moradabad to
Lucknow.

NATIONAL HIGHWAY 509 also known as National highway 93 , connects Moradabad to agra , chandousi , aligarh &
hathras.

STATE HIGHWAY 43 connects Moradabad with historical city of badaun, which is 102 km. Farrukhabad,210 km vi a
bisauli. It also extends to kanpur.

STATE HIGHWAY 49 Connects moradabad with haridwar which emerge into NH78 at Dhampur.

STATE HIGHWAY 76 connects moradabad with Bijnor via Noorpur.

STATE HIGHWAY 78 connects with amroha via pakbara.

MDR65 HIGHWAY connects moradabad with kashipur via Thakurdwara.\

49
Majors roads in the town

1.KANTH ROAD,

2.DELHI ROAD,

3.RAMPUR ROAD,

4.GMD ROAD,

5.COURT ROAD,

6.PRINCE ROAD,

7.IDGAH ROAD, &

8.STATION ROAD.

RAILWAYS Moradabad airport is under construction, nearest a costly domestic. Air port is pantnagar whih is 86km from
moradabad and nearest international airport is INDRA GANDHI. International airport , new delhi which is 178
km from moradabad.

50
 RESEARCH
METHODOLOG
Y
51
 RESEARCH METHODOLOGY

RESEARCH DESIGN Research design is a framework or blue print for conducting the research project. It details the
producers necessary for obtaining the information need to structure or solve research problems .Primary & Secondary data has been
collected according to need of the study.

SAMPLING EVENTS- Each and every individual who purchases the FMCG products in MORADABAD City has been
identified as a sampling element.

SAMPLE SIZE- 100

DATA TYPE- Primary & Secondary Data

SAMPLING METHOD- Convenient method

DATA COLLECTION- Cools Structured Questionnaires

SCOPE OF RESEARCH- Moradabad city

52
DATA INTERPRETATION

53
 Q1. DO YOU VISITING THE MALL?

45% YES 55% NO

INTERPRETATION 45 % say yes to visiting a mall but in my survey 55 % say no.

54
 Q2. HOW OFTEN DO YOU BUY BRANDS?

INTERPRETATION - 40 % of the customer say rareiy to buy the brands , 43 % say frequently , 13 5 say very frequently & 4 %
say do not shop.

55
 Q3. WHICH FACTOR INFLUENCES YOU THE MOST WHILE CHOOSING YOUR BRANDS?

INTERPRETATION 75 % of the customer say the t.v advertisement may influence to buy the brands, 9 % say on radio,16%
say print media & 0 % say bill boards.

56
 Q4. WHAT MOTIVES YOUR PURCHASING PROCESS IN TERMS OF BRANDS?

INTERPRETATION 69 % of customer say the latest trends may ef fect on purchasing power, 11 % say discounts may effect ,
18 % say need for the product & 2 % say advertisement may effect to buy the brands.

57
 Q5. DOES CELEBRITY ENDORSEMENT INFLUENCE YOU TO BUY ANY BRANDS?

INTREPRETATION - 47 % of the customer may say may be the celebrity endorsment may influnce to buy the brands, 26 %
say yes & 27 % say no.

58
 Q6. WHICH FACTORS INFLUENCES YOU THE MOST WHILE CHOOSING YOUR BRAND?

INTREPRETATION 48 % of the customer may say advertisement may effect to choose the brands, 23 % of peer group , 18 %
of family & 11 % of work place to influnce to buy the products.

59
 Q7. ACCORDING TO YOU WHAT KINDS OF ADVERTISING HAS LONG LASTING IMPACT IN TERMS OF
BRANDS?

INTERPRETATION- In my survey 44% say yes but 47% say may be and 9% say no.

60
 Q8. DO QUALITY ADVERTISE CHANGE YOUR PERCEPTION ABOUT THE PRODUCT?

INTERPRETATION 44 % say yes quality may change our perception about the product, 43 % say may be & 13 % say no.

61
 Q9. HOW OFTEN YOU RECOMMEND A COSMETIC BRAND AFTER WATCHING ITS ADVERTISMENTS?

INTERPRETATION - 44 % say frequently effectve the advertisement to buy the brands, 31 % of the customar rarely, 11 % of
the customer very frequently & 14 % say never.

62
 Q10. DO YOU THINK PROMOTIONAL ACTIVITIES ARE MUST FOR A COSMETIC BRAND TO ATTAIN
SUCCESS?

INTERPRETATION - 64 % of customer say yes but 31 % say maybe and 5 % say no.

63
FINDIN
G
64
 FINDINGS

Customers are looking for any type of the promotions on the product after them going to purchase.

HUL attracts more consumers through such promoters, such as display of t he products, banners etc.

1+1 or 2 +1 or other free scheme are more demanded and more aware schem e in the market.

Price off or extra quantity is the twomain offers/scheme which consum er have came across at the time of purchase.

Majority of the customers buy instant mix food products monthly.

When asked about product quality 98% of the total retailers were satis fied with the quality of product.

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LIMITATION OF THE
STUD
Y
66
 LIMITATIONS OF THE STUDY

Time constraint.

Some of the respondent may be biased in their response.

Some responsdent takes it lightly and mark the answer randomly.

Some of the respondent have filled up the questionnaire hurry.

Its very difficult to get the feedback from respondent because some of them hesitate to give the information because of
which the study is based on the response of 100 people only.

Its very difficult to cover the entire market.

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SUGGESTION
S
68
 SUGGESTIONS

The retail outlets should use electonic media for promotional activities.

Existing customer could also share expreience on open forum which may help in the live of propective customers &
convinence them to buy.

The pay back is also one of the promotional scheme which need better improvement, so the company can appoint any
employee to convey the details about the payable offer.

Do the better way of the exchange mela for the customers like instead of giving the discount coupons, give any products
which worth for the old one.

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CONCLUSIO
N
70
 CONCLUSION

In Moradabad city, there are a people living with very low , medium and high income. Today, Moradabad has more than and
most of mall have retail mall inside. As these organized retail malls are the competitors of Local Kirana stores through they also
arrange the competition.

Generally consumers are already loyal to the one retailer to whom he/she used to buy FMCG products daily.

The sales promotion skims are used by both manufacturer and an organized retail malls. The sales promotion activities are
widely used so ,whenever people go to the mall some offer is running already.

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BIBLIOGRAPH
Y
72
 BIBLIOGRAPHY

BOOK NAMEs-

KOTLER PHILIP Marketing management

WEBLIOGRAPHY-

www.google.com

www.studymode.com

www.pantaloon.com

www.livemint.com

www.india-report.com

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QUESTIONN
ARIES
74
 QUESTIONNARIES

NAME- .

AGE- ................................................

GENDER-..................................................

ADDRESS-......................................................

OCCUPATION-.

Q1. Do you visiting malls?

(a) No [ ] (b) Yes [ ]

Q2. How often do you buy brands ?

(a) Rarely [ ] (b)Frequently [ ] ( c) Very frequently [ ] (d) Do not stop [ ]

Q3. Which factor influence you the most while choosing your brands?

(a) T.V advertisement [ ] (b) Radio [ ] ( c) Print media [ ] (d) Bill boards [ ]

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Q4. What motives your purchasing process in terms of brands?

(a) Discounts [ ] (b) Latest trends [ ] ( c) Advertisements [ ] (d) need for the product [ ]

Q5. Does celebrity endorsement influence you to buy any brands?

(a) No [ ] (b) Yes [ ] ( c ) Maybe [ ]

Q6. Which factors influence you the most while choosing your brands?

(a) Peer group [ ] (b) family [ ] ( c ) work place [ ] (d) advertisement [ ] (e) Any other [ ]

Q7. According to you what kinds of advertising has long lasting impact in terms of brands?

(a) No [ ] (b) Yes [ ] ( c ) Maybe [ ]

Q8. Do quality advertise change your perception about the products?

(a) Yes [ ] (b) No [ ] ( c ) Maybe [ ]

Q9.How often you recomment & cosmetic brands after creating its advertisements?

(a) Rarely [ ] (b) Frequently [ ] ( c) Very frequently [ ] (d) Never [ ]

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Q10.Do you think promotional activities are must for a brands to attain successs?

(a) No [ ] (b) Yes [ ] ( c ) Maybe [ ]

SIGNATURE-

DATE-

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THANK
YOU
78