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    Aveeno Booklet Final

    Uploaded by

    Claire Hacker
    The document outlines Aveeno's plans to redesign their branding and packaging to have a more modern look that reflects how the products make users feel. It discusses choosing new fonts, colors, and flat package designs for the bottles as well as creating a new logo and photography for advertisements. The goal is for the redesign to make Aveeno's natural skin care products more eye-catching to consumers and help increase sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Aveeno Booklet Final

    Uploaded by

    Claire Hacker
    187 views16 pages
    The document outlines Aveeno's plans to redesign their branding and packaging to have a more modern look that reflects how the products make users feel. It discusses choosing new fonts, colors, and flat package designs for the bottles as well as creating a new logo and photography for advertisements. The goal is for the redesign to make Aveeno's natural skin care products more eye-catching to consumers and help increase sales.

    Original Description:

    This is my final pitch book design.

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    The document outlines Aveeno's plans to redesign their branding and packaging to have a more modern look that reflects how the products make users feel. It discusses choosing new fonts, colors, and flat package designs for the bottles as well as creating a new logo and photography for advertisements. The goal is for the redesign to make Aveeno's natural skin care products more eye-catching to consumers and help increase sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    187 views16 pages

    Aveeno Booklet Final

    Uploaded by

    Claire Hacker
    The document outlines Aveeno's plans to redesign their branding and packaging to have a more modern look that reflects how the products make users feel. It discusses choosing new fonts, colors, and flat package designs for the bottles as well as creating a new logo and photography for advertisements. The goal is for the redesign to make Aveeno's natural skin care products more eye-catching to consumers and help increase sales.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 16

    AVEENO

    daily mOisturizing lOtiOn


    ACTIVE NATURALS R
    R

    2
    Table Of
    cOntents

    2 REDESIGN PLAN

    4 FONTS & COLORS

    6 LOGO

    8 FLat package design

    10 PHOTOGRAPHY

    12 ADVERTISEMENT
    Redesign
    Plan
    abOut the PrOduct:
    Aveeno is a line of skin and hair care products that has been
    around since 1945. In all Aveeno products, the active ingredient
    is colloidal oats or oat extract. The word Aveeno comes from the
    name of a common oat called Avena sativa.

    Aveeno is made for those who take a more natural approach to


    skin care. Products range from acne treating wash to anti-aging
    cream. Whoever you are, there is a product tailor-made for your
    needs.

    The Big Idea is to make Aveeno look how it feels. The old look
    was outdated and does not look modern. With the new colors
    and design, the product will be more catching to the eye and sell
    better. It will produce the same results as its design makes you
    feel.

    2
    FOnts
    &
    COLORS
    FOnts:
    title fOnt: AQUINO (17pt.)
    Body Copy: Chaparral Pro (12pt.)

    COLORS:

    SNORKEL APRICOT DARK LIGHT


    BLUE CHOCOLATE Cream

    HEX: HEX: HEX HEX


    #136792 #f79968 #f7e8d3 #f9f1e8

    CMYK: CmYK: CMYK: CMYK:


    91, 56, 24, 4 0, 48, 62, 0 2, 7, 16, 0 2, 4, 7, 0

    RGB: RGB: RGB: RGB:


    19, 104, 147 247, 153, 105 248, 233, 212 247, 240, 33
    LOgO
    COlOred lOGO:

    AVEENO R

    Black and white lOgO:

    AVEENO R

    SIZING:
    The logo is a font so sizing can be easily adjusted to however
    you desire to use it. The size used on the 12 fl. oz. bottle is 67pt.

    6
    Flat
    Package
    Design
    The naturally nOurishing, nOn-greasy
    lOtiOn absOrbs quickly and cOntains
    nO added fragrance. the unique
    Oatmeal fOrmula lOcks in mOisture tO
    AVEENO
    R

    help prevent and prOtect dry skin,


    leaving yOur skin sOft, smOOth and
    naturally healthy lOOking.

    daily mOsturizing what are active naturals?


    Ingredients derived from nature and uniquely formulated to reveal skins
    lOtiOn natural health and beauty.

    ACTIVE NATURALS R

    Drug Facts:
    Active ingredient PurpOse
    Dimethicone 1.2% ............................................ Skin Protectant

    UseS: Helps prevent and temorairly protects chafed, chapped,


    or cracked skin. Helps prevent and protect from the drying
    clinically prOven tO effects of wind and cold weather.

    relieve dry skin warnings: fOr external use Only. When using
    this product do not get into eyes. Stop use and ask a doctor if
    mOisturizes fOR 24 condition worsens, symptoms last more than 7 days or clear up and
    occur again within a few days. Do not use on deep or punchture
    HOUrs wounds, animal bites or serious burns. Keep out of reach of
    children. If swallowed, get medical help or contact a Poison Control
    fragrance free Center right away.

    DirectiOns: Apply as needed.

    DermatOLOgist Other InfOrmatiOn: Store at room temperature.


    RecOmmended inactive ingredients: water, glycerin, distearyldimonium
    chloride, petrolatum, isopropyl palmitate, cetyl alcohol, avena sativa
    *active naturals: (oat) kernel flour, benzyl alcohol, sodium chloride
    sOOthing Oatmeal questiOns? Call toll-free 866-4AVEENO or 215-273-8755
    (collect) www.aveenO.cOm

    distributed by:
    jOhnsOn and jOhnsOn
    cOnsumer prOducts cOmpany
    Division of Johnson & Johnson
    Consumer Companies, Inc.
    Skillman, NJ 08558-9418

    12 FL. OZ. (354 ML)


    PhOtOgraphy
    10
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    Magazine Ad:

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