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    MS - 11

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    daniel_143_david
    This document provides assignments for students taking the MS-11 Strategic Management course. It includes 5 questions related to developing a mission statement, goals, and objectives for a hypothetical new business; explaining generic business strategies and examples; describing an organizational culture for an airline shifting strategies; differentiating between leadership and management with examples; and explaining the balanced scorecard concept and challenges in developing and implementing one. Students are instructed to attempt all questions and submit the assignment by April 30, 2017 to their study center coordinator.

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    MS - 11

    Uploaded by

    daniel_143_david
    17 views2 pages
    This document provides assignments for students taking the MS-11 Strategic Management course. It includes 5 questions related to developing a mission statement, goals, and objectives for a hypothetical new business; explaining generic business strategies and examples; describing an organizational culture for an airline shifting strategies; differentiating between leadership and management with examples; and explaining the balanced scorecard concept and challenges in developing and implementing one. Students are instructed to attempt all questions and submit the assignment by April 30, 2017 to their study center coordinator.

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    This document provides assignments for students taking the MS-11 Strategic Management course. It includes 5 questions related to developing a mission statement, goals, and objectives for a hypothetical new business; explaining generic business strategies and examples; describing an organizational culture for an airline shifting strategies; differentiating between leadership and management with examples; and explaining the balanced scorecard concept and challenges in developing and implementing one. Students are instructed to attempt all questions and submit the assignment by April 30, 2017 to their study center coordinator.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    17 views2 pages

    MS - 11

    Uploaded by

    daniel_143_david
    This document provides assignments for students taking the MS-11 Strategic Management course. It includes 5 questions related to developing a mission statement, goals, and objectives for a hypothetical new business; explaining generic business strategies and examples; describing an organizational culture for an airline shifting strategies; differentiating between leadership and management with examples; and explaining the balanced scorecard concept and challenges in developing and implementing one. Students are instructed to attempt all questions and submit the assignment by April 30, 2017 to their study center coordinator.

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    MS-11

    Management Programme

    ASSIGNMENT
    FIRST SEMESTER
    2017

    MS-11: Strategic Management

    School of Management Studies


    INDIRA GANDHI NATIONAL OPEN UNIVERSITY
    MAIDAN GARHI, NEW DELHI 110 068
    ASSIGNMENT

    Course Code : MS-11


    Course Title : Strategic Management

    Assignment No. : 11/TMA/SEM-I/2017

    Coverage : All Blocks

    Note: Attempt all the questions and submit this assignment on or before 30 th April, 2017 to the
    coordinator of your study centre.

    1. Select a specific type of business that you may wish to start.


    a) Develop a written mission statement for that business.
    b) Formulate a set of goals for the business
    c) Formulate specific and verifiable objectives in the lines of the goals.
    d) Devise a statement of social responsibility for the business.

    2. Explain the three generic strategies for a Small Business Unit (SBU). Also give an
    example of a business unit that competes with each strategy.

    3. Assume that an airline company has changed its strategy from low-cost to low-cost-
    differentiation strategy. Describe an appropriate organization cultures for that company.

    4. Differentiate between leadership and management. Support your answer with the help of
    examples.

    5. Explain the concept of balanced scorecard (BSC)? As a strategist what challenges will you face
    while developing and implementing a BSC? Discuss.

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