Organisational Study at BALIC
Organisational Study at BALIC
Organisational Study at BALIC
SUBMITTED TO:
Dr. A. P. J. Abdul Kalam Technical University, Lucknow
For the fulfillment of the requirement of
Master of Business Administration
(MBA 2015-17)
SUBMITTED BY:
(Krishn Kumar Pandey)
MBA FIRST YEAR
Roll No. 1518170024
I Krishn Kumar Pandey student of MBA batch (2015-2017) declare that the
project entitled Organisational Study Bajaj Allianz Life Insurance Co. Ltd &
Third Party Administrators, is my own work conducted under the supervision
of Ms. Richa Mishra as a partial fulfillment of Summer Internship Program for
the course of MBA submitted to Bajaj Allianz Life Insurance Co. Ltd at Kidwai
Nagar Kanpur and STEP-HBTI Kanpur
I further declare that to the best of my knowledge the project does not contain any
part of any work which has been submitted for any other project either in this
institute or in any other without proper citation.
I am also indebted to my faculty guide Ms. RICHA MISHRA (Lec), and other
members of the faculty of STEP-HBTI Kanpur for their profound interest,
encouragement and guidance for conducting this study.
The work has been satisfactory and is recommended for consideration towards
partial fulfillment of requirement for the award of MBA degree. This has not found
the basis for the award of any degree, diploma by A P J ABDUL KALAM
UNIVERSITY, LUCKNOW or any other university.
TABLE OF CONTENTS
1. INDUSTRY PROFILE 01
2. COMPANY PROFILE 13
3. ORGANIZATION STRUCTURE 28
4. STUDY OF DEPARTMENTS 36
5. SWOT ANALYSIS 44
7. BIBLIOGRAPHY 50
INDUSTRY PROFILE
Commercial life insurance companies issue the majority of life and health insurance in force in
the private sector worldwide. Commercial life insurance companies commonly are classified as
stock or mutual companies, The distinguish characteristics of a stock life insurance company is it
ownership by stockholders. If a company has stock holders it is a stock company. Mutual life
insurance companies are owned by policy owners.
INSURANCE
Life
General
Marine
Miscellaneous
Insurance Act 1938, IRDA Act 1999 is the preliminary legislation that deals with insurance
business in India
As per the section 4 of IRDA Act 1999, Insurance Regulatory and Development Authority
(IRDA) which was considered by an act of parliament specify the composition of the Authority.
The Authority is a ten member team consisting of
A chairman
Five whole time members
Four part time members
The chairman of IRDA is Mr. C. S. Rao and the head office is located in Hyderabad
Section 14 of IRDA Act 1999 lays down the duties powers and functions of IRDA:
Subject to the provisions of this act and any other law for time being in the force, the
authority shall have the duty to regulate promote and ensure orderly growth of the
insurance business and reinsurance business.
Without prejudice to the generally of the provisions contained in sub section (1) the
powers and functions of the Authority shall include.
Issue to the applicant a certificate of registration renews modifies with raw suspend or
cancel such registration.
Protection of the interests of the policy holders in matters concering assigning of policy
nomination by policy holders insurable interest settlement of isurance claim surrender
value of the policy and other terms and conditions of contracts of insurance.
Specifying requisite qualifications code of the conduct and practical training for
intermediary or insurance intermediaries and agents.
Specifying the code of the conduct for surveyors and loss assessors.
Promoting and regulating professional organizations connected with the insurance and
reinsurance business.
Levying the fees and other charges for carrying out the purpose of this Act.
Calling for information from undertaking inspection of conducting enquiries and
investigation including audit of the insurers and other organizations connected with the
insurance business.
Control and regulation of the rates advantages terms and conditions that may be offered
by insures in respect of general insurances business not so controlled and regulated by the
Tariff Advisory Committee under section 64U of the Insurance Act, 1938.
Specifying the percentage of life insurance business and general insurance business to be
undertaken by the insurer in the rural or social sector and
Exercising such other powers as may be prescribed.
General insurance is typically defined as any insurance that is not determined to be life
insurance. General insurance or non-life insurance policies, including automobile and
homeowners policies, provide payments depending on the loss from a particular financial event..
It is called property and casualty insurance in the U.S. and Canada and Non-Life Insurance in
Continental Europe.
Insurance other than Life Insurance falls under the category of General Insurance. General
Insurance comprises of insurance of property against fire, burglary etc, personal insurance such
as Accident and Health Insurance, and liability insurance which covers legal liabilities. There are
also other covers such as Errors and Omissions insurance for professionals, credit insurance etc.
Common forms of general insurance are motor, fire, home, marine, health, travel,
accident and other miscellaneous forms of non-life insurance.
Non-life insurance companies have products that cover property against Fire and allied perils,
flood storm and inundation, earthquake and so on. There are products that cover property against
burglary, theft etc. The non-life companies also offer policies covering machinery
against breakdown. There are policies that cover the hull of ships and so on. A Marine
Cargo policy covers goods in transit including by sea, air and road. Further, insurance of motor
vehicles against damages and theft forms a major chunk of non-life insurance business.
Maturity
Death
Medical history
Fraud Documentation
Earlier claim
3 AMP Sanmar
4 SBI Life
5 TATA AIG
7 ICICI Prudential
10 Aviva
11 Met Life
12 Kotak Mahindra
13 LIC
COMPANY PROFILE
The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches
over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers),
home appliances, lighting, iron and steel, insurance plans, travel and finance and many
more.
The groups flagship company, Bajaj Auto, is ranked as worlds fourth largest two- &
three- wheeler manufacturer and the Bajaj brand is well-known over a dozen countries
in Europe, Latin, America, the United State and Asia.
Founded in 1926, at the height of India's movement for independence from the British,
the group has an illustrious history. The integrity, dedication, resourcefulness and
determination to succeed which are characteristic of the group today, are often traced
back to its birth during those days of relentless devotion to a common cause. Jamnalal
Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In
fact, Gandhiji had adopted him as his son. This close relationship and his deep
involvement in the independence movement did not leave Jamnalal Bajaj with much time
to spend on his newly launched business venture
His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He too
was close to Gandhiji and it was only after Independence in 1947, that he was able to
give his full attention to the business. Kamalnayan Bajaj not only consolidated the
group, but also diversified into various manufacturing activities.
The present Chairman and Managing Director of the group, Rahul Bajaj, took
charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the
flagship company has gone up from Rs.72 million to Rs.46.16 billion (USD 936
million), its product portfolio has expanded from one to and the brand has found a global
market. He is one of Indias most distinguished business leaders and internationally
respected for his business acumen and entrepreneurial spirit.
Industry Conglomerate
Automobile
Products Financial Services
Home Appliances
Electrical
Iron and Steel
Insurance
Revenue Rs 425,540 million(US$6.3 billion)
30.Bajaj International Pvt. Ltd. Export electric fans, GLS lamps, fluorescent
tubes, light fittings, etc.
36.Hospet Steels Ltd. Steel plant consisting of Iron Making Division, Steel
Making Division and Rolling Mill Division
The Allianz Group is one of the leading global services providers in insurance, banking
and asset management.
With approximately 178,000 employees worldwide (as of September 30, 2007), the
Allianz Group serves more than 75 million customers in about 70 countries. On the
insurance side, Allianz is the market leader in the German market and has a strong
international presence.
In fiscal 2006 the Allianz Group achieved total revenues of over 101 billion euros.
Allianz is also one of the worlds largest asset managers, with third-party assets of 764
billion euros under management at year end 2006.
Beyond the quality of our financial performance, a number of other activities and factors
are important for the sustainable growth of our competitive strength and company value.
These include, but are not limited to, our global diversification, the reduction of
complexity.
Key figures:-
Here you can find selected consolidated financial data at a glance.Allianz Group Selected
Consolidated Financial Data
Worlds largest insurance company by revenue Rs. 5,20,353 cr
Worldwide 2nd by gross written premiums Rs 477930 cr
3rd largest assets under management and largest amongst insurance companies.
11th largest corporation in the world.
50% of globe business from life insurance close to 60 million lives insured globally.
Established in 1890, 110 years of insurance expertise.
More than 70 countries, 173750 employees worldwide
Insurance to almost half of the fortune 500 companies.
Bajaj Allianz is a joint venture between Allianz AG one of the world's largest insurance
companies, and Bajaj Auto, one of the biggest 2 and 3 wheeler manufacturers in the
world. Bajaj Allianz is into both life insurance and general insurance.
Bajaj Allianz Life Insurance began operations on 12 March 2001 and today has a pan-
India presence of 759 branches. It is headquartered in Pune, India. Bajaj Allianz Life
Allianz Group is one of the world's leading insurers and financial services providers.
Founded in 1890 in Berlin, Allianz is now present in over 70 countries with almost
174,000 employees. Bajaj group is the largest manufacturer of two-wheelers and three-
wheelers in India and one of the largest in the world.
Today, Bajaj Allianz is one of India's leading and fastest growing insurance companies.
Currently, it has presence in more than 550 locations with over 60,000 Insurance
Consultants.
Bajaj Alianz General Insurance received the Insurance Regulatory and Development
Authority certificate of Registration (R3) on May 2nd 2001. The company has an
authorized and paid up capital of Rs 110 crores. Bajaj Auto holds 74% and the remaining
26% is held by Aliianz, AG.
Allianz groups Indian Life Insurance joint venture has changed its name to Baja Allianz
Life Insurance from allianz bajaj life insurance (Bombay), Aug4,2004.
Syndicate Bank
GE Money,
UNITGAIN
A Unit Linked Plan
UNITGAIN SP
A Single Premium
INVEST GAIN
An Endowment Plan
CHILD GAIN
Childrens policy
SWARNA VISHRANTH
Retirement Plan
RISK CARE
Pure Term Plan
TERM CARE
Term Plan with Return of Premium
LOAN PROTECTER
A Mortgage Reducing Term insurance Plan
The Bajaj Allianz Unit Gain SP comes with a host of features to allow you to have the best of all
words protection and investment with flexibility like never before.
Some of the key featuresof this plan are ;
A) EQUITY FUNDS
This fund provides the scope of high appreciation over a long term. The fund full primarily
invest in equities and is expected to match returns given by NSE NIFTY. This fund will invest at
C) DEBT FUND
This fund provides the scope for steady returns at low risk through investment in high quality
fixed income securities. This fund will invest fully in debt instrument.
D) BALANCED FUND
The balanced fund is primarily for those who prefer a mix of steady returns and growth. The
balanced fund will invest 30% to 50% in the equity funds and 50% to 70% in the debt fund.
E) CASH FUND
The cash fund will invest conservatively in mony market and short term investment to ensure
that return on investment shall never be negative. 100% of this fund will be invest in money
market instruments.
Key Features
Guaranteed death benefit
Choice of investment funds
Flexible investment funds management
MISSION
" Mission of Bajaj Allianz Life Insurance Company Ltd. is to spread our vision beyond the
benefit of an individual family and create social good for India.The Company want to be the best
life insurance company to work for, buy from and invest in. The Company also want to be the
best life insurance company for India, a company that is consistently creating Public value by
increasing our reach, constantly creating diverse products and services, making it easier for
customers to make claims, creating wide market awareness and providing a delightful work
environment for our employees to work in towards those goals."
VISION
To be the BEST Life Insurance Company In
CORE VALUES
Customer delight the guiding principle
Ensuring world class solution and services
Offering customized product
Transparent benefits
The fastest growing private life insurance company in India, with a growth rate of 380%.
Have sold over 650000 policies to satisfied customers
Is back by a network of more than 400 offices spanning the country
Ranked top among private life insurance companies in India
Accelerated growth
Assets under management Rs 936 cr
Share holder capital base of Rs 267 cr
Product tailored to suit your needs
Decentralized organization structure for faster response
Wide reach to serve you better a national wide network of 400 branches
Well networked customer care centers with state of art IT systems
Website to provide all assistance and information of products and services, online buying
and online renewals
Toll free numbers to answers your all quarries, accessible from any wherein the country
Tele marketing and direct marketing teams
Chapter 3
ORGANISATION STRUCTURE
HOD Sales
Zonal Manager
Regional Manager
Branch Manager
Sales Manager
Consultant/Agent
HOD Sales
Area Manager
CHAPTER 4
STUDY OF DEPARTMENT
GENERAAL INSURANCE
Actuary
Administrative
Sales
Marketing
Finance
Operations Underwriting
Information Technology
Legal
The Human Department of the company is one of the most proactive departments
in the Indian Insurance Industry, having won several industry awards for
implementing proactive HR practices in the Insurance industry.
The HR department provides the ideal foil in the relentless business drive of the
life and general insurance groups and provides itself on its role as a human
relations change agent in the company. Areas of HR interest include Employee
Relations, Performance Management Systems, Recruitment and placement career
development and training and development. A dedicated team of professional HR
practitioners proactively anticipates environment changes and plans appropriate
organizational interventions with a view to enhance employee satisfaction.
FINANCE DEPARTMENT:
The fianc Group is part of the corporate center and performs a wide range of functions. The
fianc groups is organized as follows.
governance.
Taxation Group:
This looks after direct and indirect taxation of the company including international tax matters
the sub group is assistance to various business groups on matters related to taxation especially in
the area of structured finance.
The legal department stands at the core of company universal ability providing in house solutions
to business groups and legally structuring its various innovative products and services. Legal
groups works involves providing advisory services, handling quires from various departments,
legal documentation for transactions, negotiation with clients providing viable legal options and
solutions for structures and products handling litigation for and against BAJAJ ALLIANZ and its
group compares researching on developments in the law related to the various products liaison
with various regulatory and government department and bodes such as SEBI, RBI and the
Ministry of Finance providing comments on new legislations and reports brought out by the
government etc.
Chapter
RESERCH METHODOLOGY
Marketing Research
Managers need information in order to introduce products and services that create value in the
mind of the customer. But the perception of value is a subjective one, and what customers value
this year may be quite different from what they value next year. As such, the attributes that create
value cannot simply be deduced from common knowledge. Rather, data must be collected and
analyzed. The goal of marketing research is to provide the facts and direction that managers need
to make their more important marketing decisions.
To maximize the benefit of marketing research, those who use it need to understand the research
process and its limitations.
These terms often are used interchangeably, but technically there is a difference.
Market research deals specifically with the gathering of information about a market's size and
trends. Marketing research covers a wider range of activities. While it may involve market
research, marketing research is a more general systematic process that can be applied to a variety
of marketing problems.
The Value of Information
Information can be useful, but what determines its real value to the organization? In general, the
value of information is determined by:
FINDINGS
1. The awareness of BAJAJ ALLIANZ LIFE INSURANCE CO. among the people
21%
YES NO
79%
2. People, who are aware of the company, are mainly through the Companys
themselves and their family but most of them prefer LIC to various private
17%
YES NO
83%
in favor of safety i.e. they have taken insurance for safety purpose. This is
represented below:-
5. 28% of the people who knew about the company are satisfied with the services
11% 11%
22%
6. Most amazing fact is that, BAJAJ ALLIANZ has been considered as a trustworthy
10% 2%
following chart depicts that 55% people says that the company needs more
publicity .
45%
55%
yes no
8. The most preferred media chosen by most of the people is television as they more deeply
come to know abt the features of the product through it.
8%
24%
48%
..
AGE-
MO.-
OCCUPATION-
..
FAMILY MEMBERS-
..
INSURANCE-
..
(1)
.
(2)
.
(3)
LIC-
..
OTHERS-
..
F.D.-
SIP-
TOTAL INCOME-
..
TOTAL INVESTMENT-
Awarded in the "Claims Service Company of the Year" category at the Indian Insurance
Awards 2014
It is unlikely that our claim settlement delay beyond 30 days we pay a 10.5% interest
Our Priority is not to sell Life Insurance, it is to serve you in the fastest & most
NOTE- Above data is made On the basis of no. of intimated cases. The data is for Group and
Individual Business as for FY 2015-16 end.
RISK OBJECTIVES
The Company perceives risk management as a means of value optimisation. The risk owners
are responsible to review the key risks on an ongoing basis and the same is then discussed
during the Risk Management Committee Meeting. The Chief Risk Officer (CRO) is ultimately
responsible for fostering the enterprise-wide risk management function including provision of
the Top Risk Assessment (TRA) to the Executive Risk Management Committee and the Board
RiskManagement Committee. The Company also performs self-assessment to identify and assess
operational risks in terms of their likelihood and impact by each business unit withinthe
Company.
The risk management practices are aimed to address one or more of these risk management
Determine the relevant processes and strategies for Risk management which include
identification of risks.
Measurement and monitoring of risk exposures and ensuring relevant control or risk
transfer.
Management Committee (RMC) and the Executive Risk Management Committee and then there
are variouslines of defenses which include the Heads of each department, Internal Audit and the
Risk team, the Statutory and Concurrent Auditors and lastly the Control Committee. The RMC
oversees the functioning of the overall risk management framework of the Company and
implementation of the risk management strategy. The RMC has also been vested with the
responsibility to formulate, implement, monitor and periodically revise the Asset Liability
Management strategy of the Company. Mr. Heinz Dollberg is the Chairman of the Risk
Management Committee, with Mr. Sanjiv Bajaj, Mr. Ranjit Gupta and Mr. Anuj Agarwal MD
and CEO being the other Director members thereof. The Chief Risk Officer, Chief Investment
Officer, Chief Financial Officer and the Appointed Actuary are permanent invitees to all
meetings of the RMC. The Risk Management Committee met four (4) times during the year on
14 May 2015, 16 July 2015, 15 October 2015 and 11 January 2016. Following table sets out the
particulars and attendance of members of the Risk Management Committee at various meetings.
The supervisory level Executive Risk Management Committee, convened by the CRO,
comprises of various Heads of Departments, which have been identified as the owners of key
risks within the Company. They are responsible for implementation of risk management
activities including risk mitigation plan within their respective vertical/departments. This
The Risk, internal audit, concurrent audit and statutory audits support the identification,
measurement and control of risks, flagging off areas where corrective action is needed.
The risk strategy of the Company is to identify actual and potential threats to the Company on a
or liabilities due to changes in market values of its investments. The Company manages
this risk by controlling exposures to risky assets, monitoring durations of assets vis--vis
liabilities and ensuring adequate reserves are maintained for meeting claim and guarantee
obligations.
Credit Risk or the risk of default of counter parties is sought to be mitigated by investing
in securities with minimum acceptable credit rating and reviewing changes in credit
ratings.
Operational risk is mitigated by a system of internal audit which flags off areas where
experience.
Your Company has an off-site data center and a business continuity plan to mitigate
proposed to be undertaken and a reference to the web-link to the CSR Policy and projects
or programs:
The Company has in place its Corporate Social Responsibility (CSR) Policy in line with the
requirements of Companies Act, 2013. The Policy has been approved by the Board of Directors
and the same is placed on the Companys website (www.bajajallianz.com). The Companys CSR
Policy outlines the Companys responsibility as a corporate citizen and lays down the guidelines
and mechanism for undertaking activities for welfare and sustainable development of the
community at large. The CSR Policy of the Company outlines the Scope of CSR activities,
proposals received through various channels, assessment of the project in terms of funding
required, implementation area and overall scope, due diligence of implementation agency and
recommendation to the CSR Committee. The CSR Committee, if found appropriate, approves
the proposal and amount of expenditure to be incurred on the same within the overall limit
Average net profit of the Company for last three financial years: H 1,305 crore.
Prescribed CSR Expenditure (2% of amount as in Item No. 3 above): H 26.10 crore.
SWOT ANALYSIS
my observation regarding BAJAJ ALLIANZ, I had undertaken a topic to give a good report that
is really beneficially for me. I therefore, had an opportunity to give my views and opinions about
BAJAJ ALLIANZ through this project report. I have expressed this through a very important
STRENGTH:
To manage such a big organization, is really a tuff work and the officials and the
Not only the top management and other officers but also the lower level employees are very
NO pain, no gain:
The various department heads and the other officials are doing great efforts and hard work
The employees working over here get a good degree of respect and appreciation for their
WAEKNESS:
Some people working over here are not fully aware of the working of the organization and
hence they always have to consult each other on even the smallest matters.
The working here is to complex i.e. attending the customers daily, taking care of customers
Some people work in these organizations only because they are getting something in return in
OPPORTUNITIES:
It gets a good level of assistance from the superiors as well as other staff members when they try
to provide some help in the matter which are not meant to be handled, by one own self.
The people from head office are always on a routine visit to check the working so that they can
They tend to learn from the past mistakes, which leads to loose sometimes and have proved to be
The organization is built with lots of efforts of all the concerned people and they always try to
THREATS:
Some people are lethargic and due to lack of strict supervision, they sit as much as they can and
do nothing.
The top management takes very less care about the employees development and work for their
own facilities.
CONCLUSION AND
RECOMMODATION
The opportunity given to me by the Department of Business Administration for training has
really worked out as a boon to me since I have learnt many practical and real life business
situations. I got lot of exposure by doing this project report specially in learning the corporate
level practices in the actual market and also learnt that how the financial transactions are played
day to day in the market.
The training institute i.e., BAJAJ ALLIANZ LIFE INSURANCE COMPANY. Ltd has provided
a platform to make career in the field of insurance to me which is the most Volatile but
fascinating market. The Mutual Funds are the essence of Stock market also which is a concern
more or less for every business organization in the world.
RECOMMENDATION
After observing the problems area the following recommendation have been made:
It should bring some more products into the market, which fetches guarantee returns.
It should take care towards customer retention.
It should use the big names attached to it and tap the market by being more aggressive.
More number of offices should be opened.
The company can give some assured returns even for the market-linked products.
They have to be innovative to be ahead in the competition.
BIBLIOGRAPHY
BOOKS:-
WEBSITES:-
www.bajajallianzlife.com
www.iloveindia.com
www.moneycontrol.com
www.Sebi.gov.in
www.traderji.com.
www.karvy.com
www.domain-b.com
www.marketbull.com
www.rrfinance.com