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    Swot Analysis of Ncell

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    Bijay Shrestha
    Ncell has strong brand recognition and the largest market share in Nepal, however it faces threats from high competition and changing consumer demands. It has opportunities to expand its large domestic market share and tap into untapped rural areas. Weaknesses include high advertisement costs and difficulties understanding local culture, as Ncell is an international company operating with a global strategy.

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    Swot Analysis of Ncell

    Uploaded by

    Bijay Shrestha
    2K views2 pages
    Ncell has strong brand recognition and the largest market share in Nepal, however it faces threats from high competition and changing consumer demands. It has opportunities to expand its large domestic market share and tap into untapped rural areas. Weaknesses include high advertisement costs and difficulties understanding local culture, as Ncell is an international company operating with a global strategy.

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    Various strategic analysis of ncell

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    Ncell has strong brand recognition and the largest market share in Nepal, however it faces threats from high competition and changing consumer demands. It has opportunities to expand its large domestic market share and tap into untapped rural areas. Weaknesses include high advertisement costs and difficulties understanding local culture, as Ncell is an international company operating with a global strategy.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views2 pages

    Swot Analysis of Ncell

    Uploaded by

    Bijay Shrestha
    Ncell has strong brand recognition and the largest market share in Nepal, however it faces threats from high competition and changing consumer demands. It has opportunities to expand its large domestic market share and tap into untapped rural areas. Weaknesses include high advertisement costs and difficulties understanding local culture, as Ncell is an international company operating with a global strategy.

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    SWOT Analysis of Ncell

    Strength

    1) Largest market share

    Ncell is the largest telecom services provider, having 43% of market share. It
    had almost cross 80 lakhs customer around the country.

    2) Strong Distributation Network


    With the equal distribution of customer all over the country it has
    established 14 Ncell center in the major cities of the country that gives full
    phase customer services. Besides there are hundreds of Ncell shop all over
    the country.

    3) Brand Identity
    Strong advertisement and promotion of Ncell are one of the strong
    strength. Every new scheme it offers increases sale of Ncell. Thus it is strong
    brand identity.

    Weakness

    1) High Advertisement Cost


    Ncell is paying high cost for its advertising agency. There is a significant
    increases in the advertising budget.

    2) Difficulty In Understanding Local Cultural


    Ncell is the international company operating with the global strategy so it is
    difficult for them to understand local cultural as well as other telecom
    company such as NTC, UTL etc.

    Opportunities

    1) Large Domestic Market


    There are huge market development opportunities in urban region of Nepal.
    At present it only has a market share of 43%. This can expand to be a
    market leader.

    2) Untapped Rural Area


    With the present of 83.4% of the total population living in the village of
    Nepal, the Nepalese rural market is something of high importance for Ncell.
    3) Diversification
    Though Ncell has entered into the internet services sector it has much more
    scope in the other segment as well as it can diversify itself with the industry
    or in any other related industry such as cell phones.

    Threat

    1) High Competition
    Ncell is facing high competition mainly from NTC and other company
    it has entered into a price war as NTC is giving tough competition to
    Ncell SIM card and internet services.

    2) Changing Consumer Demand


    The trend in demand of the telecom services are changing.
    Consumer today is more aware of product and services available.
    They demand quality of product at low cost.

    3) Political Instability
    Nepalese government is still delaying for full phase of constitution
    implementation in such condition it is several threat to Ncell because
    of change in the government policy, regulation is changing
    frequently there is effect in the performance of Ncell.

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