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    K.P. Engineering College Agra: of Technical University, Lucknow

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    Salman Qureshi
    This research project report examines consumer behavior towards beer brands. The introduction provides background on the importance of familiarizing business students with industry trends. The objectives are to understand rural consumer behavior and challenges of operating in rural markets. The methodology section outlines that questionnaires were used to collect data from consumers as part of a sample from the target population. Key findings and recommendations will be analyzed to provide insights for marketing beer brands effectively to rural consumers.

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    K.P. Engineering College Agra: of Technical University, Lucknow

    Uploaded by

    Salman Qureshi
    18 views5 pages
    This research project report examines consumer behavior towards beer brands. The introduction provides background on the importance of familiarizing business students with industry trends. The objectives are to understand rural consumer behavior and challenges of operating in rural markets. The methodology section outlines that questionnaires were used to collect data from consumers as part of a sample from the target population. Key findings and recommendations will be analyzed to provide insights for marketing beer brands effectively to rural consumers.

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    This research project report examines consumer behavior towards beer brands. The introduction provides background on the importance of familiarizing business students with industry trends. The objectives are to understand rural consumer behavior and challenges of operating in rural markets. The methodology section outlines that questionnaires were used to collect data from consumers as part of a sample from the target population. Key findings and recommendations will be analyzed to provide insights for marketing beer brands effectively to rural consumers.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    18 views5 pages

    K.P. Engineering College Agra: of Technical University, Lucknow

    Uploaded by

    Salman Qureshi
    This research project report examines consumer behavior towards beer brands. The introduction provides background on the importance of familiarizing business students with industry trends. The objectives are to understand rural consumer behavior and challenges of operating in rural markets. The methodology section outlines that questionnaires were used to collect data from consumers as part of a sample from the target population. Key findings and recommendations will be analyzed to provide insights for marketing beer brands effectively to rural consumers.

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    K.P.

    Engineering College Agra

    RESEARCH PROJECT REPORT


    On

    Consumer behaviour towards consumptions of beer brand

    Submitted for the fulfillment towards the award

    of the degree in MASTER OF BUSINESS ADMINISTRATION


    Of

    G.B. Technical University, Lucknow

    Submitted By - Submitted To-


    Dharmendra Kumar Mr. Abhinandan Kumar
    Roll Number :0933870008
    Session 2009-11
    PREFACE

    In its broadest sense project report is necessary to make the students of


    business school familiar with the industrial environment prevailing in the world. To
    be competitive and work aggressive, students need to know the policies,
    procedures and the trends going on in the present industrial world.

    The purpose and objective of this project report is to find out the Where the rural
    market does offer a vast untapped potential , it should also be recognized that it
    is not that easy to operate in the rural market because of several attendant
    problems . Rural marketing is thus time consuming affair and requires
    considerable investment in terms of evolving appropriate strategies with a view to
    tackle the problems .
    ACKNOWLEDGEMENT

    At the onset I must bow down in reverence to the almighty that blessed us with
    the understanding & prevalence that is needed in this kind of project report.

    With great pleasure I express my heartiest thanks to Dr. Balraj Gupta (Director
    of KPEC),. I would like to extend my sincere thanks to Mr. Abhinanda Kumar
    [Faculty in Deptt. of Management Studies], without whose unrelated support and
    guidance, this project would just not have been possible. I am very thankful for
    his invaluable guidance, support, and affable & friendly nature. He guided me at
    each and every stage of project.

    I am equally indebted to my friends who always inspired and motivated me to do


    something better through out this project.

    At last I would like to extend my sincere thanks to all the respondents to whom I
    visited for giving their support and valuable information, which helps me in
    completing my project work.

    Roll No. 0933870008 Dharmendar Kumar


    M.B.A. IV Sem
    STUDENTS DECLARATION

    I, Dharmendra Kumar, hereby declare that this work entitled Consumer

    behaviour towards consumptions of beer brand is the result of research

    under taken. The findings and conclusions expressed in this report are genuine,

    authentic and are for academic purpose. Any resemblance to earlier research

    work is purely coincidental.

    Roll No.0933870008 Dharmendra Kumar

    M.B.A. IV Sem
    TABLE OF CONTENTS

    Preface
    Acknowledgement

    Students Declaration

    Certificate
    1. Introduction to the Topic

    2. Introduction to the Organization/Industry

    3. Objectives of the Study

    4. Scope of the Study

    5. Literature Review

    6. Research Methodology
    Universe of the study
    Sample Size
    Sampling Method
    Tools for Data Collection

    7. Data Analysis & Interpretation

    8. Findings

    9. Recommendations & Suggestions


    10. Conclusion
    11. Limitations of the Study
    12. Scope for further research

    13. Bibliography

    14. Appendix [Questionnaire]

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