Nature and Organization of Sports Industry in India
Nature and Organization of Sports Industry in India
Nature and Organization of Sports Industry in India
The sports industry sector may include several different segments such as
sports tourism, sporting goods (in manufacturing and retail), sporting
garments, and the available opportunities in sporting management and
sponsorship. It is seen across the globe that sports as a full-fledged
industry can and may contribute about 1 to 5 percent of the countrys
GDP.
However, a lack of sporting culture has held back the growth of a similar
industry in India in the past, despite the growing awareness and interest
in various different sports besides cricket. Hence, due to a lack of industry
status along with a lack of sporting culture, corporate investments in
Indias sports have traditionally been limited to only non-profit corporate
social responsibility activities and initiatives, while the scope for exploring
profit-related activities under the sports industry have not been explored
in vast depth.
The sporting goods and apparel industry in India has been in existence for
more than a century and has managed to flourish due to a skilled
workforce. For example, the towels produced every year for the
prestigious Wimbledon Grand Slam tennis tournament are produced in a
factory in Gujarat, while footballs used in many of the international
football tournaments across the globe are manufactured in the city of
Jalandhar. Being labor-intensive in nature, the industry provides
employment to more than 500,000 people. The nucleus of this industry in
India is in and around the states of Punjab and Uttar Pradesh; however
there is tremendous potential for developing a sporting goods industry
just waiting to be explored in other cities like Mumbai, Kolkata, and
Chennai.
The sectors of sports tourism and sports medicine also have massive
business potential in India. Mega sporting events in the past, such as the
Hockey World Cup and the 19th Commonwealth Games (both held in New
Delhi in 2010), along with the ICC Cricket World Cup held in 2011, brought
a number of tourists and sports enthusiasts. Simultaneously, there has
also been a marked rise in the number of tour operators and
agents specializing in servicing the requirements of this particular tourist
segment. Even mainstream tour operators have set up separate divisions
to tap the potential of sports tourism. An alien concept in India about a
decade ago, sports tourism has evolved rapidly over the past five years,
though it remains a niche segment. Sports tourism is a well-organized
sector and major revenue churner in several nations around the world like
the U.K., Germany, Singapore, South Africa, and Malaysia, while in India it
is slowly picking up speed. According to industry experts, the segment is
expected to have a growth rate of 10-20 percent in the coming years.
All in all, the sports industry in India has tremendous business potential,
especially in the fields of marketing, management/sponsorship, exporting
of goods or apparel, and sports medicine and tourism. Therefore, the time
is ripe to facilitate investment mobility so that corporate houses that are
already engaging in sports can upgrade to for-profit sporting ventures,
while business houses that are not involved in sports so far may consider
this sector as an ideal avenue for CSR activities. Its time to find out
whether the sports industry can in fact be the next big thing for Indias
economy.
Attitude Slide
http://www.slideshare.net/simrandeep/attitude-6827762
Perception
http://www.slideshare.net/umerkhalidhabib/perception-and-individual-
decisionmaking
http://www.slideshare.net/PreethamPreetu/perception
http://www.slideshare.net/ysonawane5828/perception-9719288
http://www.slideshare.net/infinityrulz/perception-3043578
Leadership
http://www.slideshare.net/mithisood/presentation-on-leadership-9401617