Businessplan
Businessplan
Businessplan
a. Customers.6
b. Competition...7
a. Marketing Strategy...10
d. Manufacturing Strategy...12
e. Financial Strategy.12
5. Financial request...13
7. Tactical plan.17-18
1.Executive Summary
Majjic Enterprises is a computer technology firm operating with four Executive
During our first year of operations, Majjic Enterprises, developed and launched
two brands of computers into two target markets in addition to opening a web sales
center based in the Chicago market. We built a factory in Sao Paulo, Brazil-South
America with a capacity of 25 computers per day in order to meet our manufacturing
needs.
The first sales office opened was our Toronto office located in the NORAM
region. The brand launched was the Workhorse model which based on initial Market
Research which was purchased by our company. During the fourth quarter Majjic
Enterprises sold 85 of our workhorse model Alpha computers. This accounted for 17%
of the Workhorse market share and also 9% overall market share based on demand in
all markets.
EUROPE market. This move was made as demand in this region for an Innovator
model of computer was high in this mid-high range market. Our market research also
and consumers desire for tech support and efficiency in purchasing our computers.
During the first four quarters of operations Majjic Enterprises issued 40,000
shares of stock totaling $4,000,000 at $100 per share. This common stock offering was
used to open our web and sales office, hire salespeople/ support staff, build a factory,
During Q4 our Alpha brand sold 245, and Omega brand sold 26. This was for a
gross margin of $362,580. Our web sales accounted for 59 of the Alpha computers sold
for a gross margin of $75,983. Majjic Enterprises maintained our 9% market share
take an emergency loan of $815,766. We plan to pay off the loan by increasing the
demand for our products. Increased demand will be achieved by retooling our products
to meet the exact specifications our customers demand. In addition we will continue to
invest in our future in research and development and also reducing changeover costs.
And focus our company around our sales staff and factory workers who are the most
At the end of Quarters 2 and 3, any additional money, was deposited into a 3
test market in Q3 and Q4, because of this there were only expenses and no revenue
incurred during those two quarters. We used this time to buy marketing research along
with opening a factory and establishing a sales center in Toronto. Those areas are
where the expenses were incurred for the first two periods. We still had ending cash
the year. A big factor in this is that AMMT (our lead competitor) has managed to siphon
away demand due to them having a superior product to ours. This cause our gross
spending quarter for us being that we wanted to become more established into Q5 than
Q4 hit us bad because we were investing our money into the product and
marketing research along with other activities like improving changeover. We can see in
Q2 and Q3 that we ended up being too conservative causing us not to get our foot in
the door and we decided that in Q4 we wanted to take the initiative which brought our
is incredibly low at 1.59 due to how much inventory we still have on hand at the
quarter's end.
Market Performance:
In both quarters our total market share was 9% of the market. Our main segment
we focus on is workhorse which was only 17% in Q3 but fell to 12% in Q4 due to AMMT
siphoning more customers away from us in Chicago and Toronto. Another segment we
focus on is the innovator market which also decreased from Q3 to Q4 from 10% to 7%.
The biggest shocker came from costcutter market which doubled from 7% to 15% even
though thats a market that we dont even focus on. The two markets we havent sold
anything in are mercedes and traveler which arent big priorities for us, although we do
Customers:
One unanticipated issue Majjic Enterprises faced as a company was how to
increase demand for our computers. This is partially due to very strong competition in
our target markets. In creating our products we focused on the market research
suggesting the wants and needs of our target market. Creating our computer to these
the Toronto-NORAM market. Currently our brand appears to to be less liked than other
competitors resulting in a lower demand even though we have better advertisement and
We look to more accurately judge the wants and needs of our target consumer
markets. In more closely aligning our products with their desires we feel that we will
create an increase in demand for our computer brands. Majjic Enterprises also strives to
manufacturing and production assets. Once we are able to increase and more
accurately judge the demand for our products we will be able to more accurately staff
and prepare our manufacturing plant for our needs. This will eliminate excess inventory
Competition:
Majjic Enterprises faced very stiff competition especially from AMMT in the
Toronto market. We were only able to capture 17% of the market share. Compared to
AMMT who sold 171 Workhorse computers for approximately 40% of the market share.
Competition also included OneTech and Tech Bridge who both sold about 22% of the
overall Workhorse computer market share with sales in the Los Angeles and Paris
markets.
Strength:
management, and advertising. Our investment in the future is good because we will
have lower turnover times, we have a lot of R&D and marketing research. Our human
resources are strong because we have the most productive sales people and this is
because we compensate them very well. After investing into the inspection of our
product we eliminated some production errors and were able to increase our reliability
Weakness:
Our company's weaknesses are manufactory productivity, total performance, financial
and Financial Risk. Our manufacturing production struggles because we do not have
any sales so we end up with a lot of leftover inventory. Our financial performance is a
weakness because we have no sales and we have a lot of expenses and investments.
Our market performance lacks because our product is not meeting the needs of our
target segment, this is also why our market effectiveness is lacking. Asset management
is poor because our asset turnover is terrible and this links back to our sales and
product. Our financial risk is bad because we have no sales and we are in debt.
during Q4. The reason this was necessary was an overestimation in the demand for our
products. We failed to calculate into the equation that the Omega was entering its first
quarter for sale. Demand was low and product recognition was low which lead to high
brand recommended by the Independent Customer Union. This has devalued our
Tough competition from AMMT in our flagship Toronto-NORAM market has led to
lagging sales of our Alpha product. In addition we must focus on increasing our market
share since we have had problems with expanding our market share in the previous
quarters.
One opportunity we feel is that we are the first of all of our competitors to open
up a sales office in the Moscow-EUROPE market. We feel that this venture may be very
lucrative if our product is tailored specifically to the needs of our customer in this target
Majjic Enterprises has spent a significant portion of our finances on the future
growth of our company. Decreasing the amount of change over time will in the future
lead to higher revenues due to lower turnaround costs. We have also invested money to
Marketing Strategy:
Our marketing for the next two years is to have the brand and ads most liked by
our customers. We want to have the most brand likeability and awareness out of all of
the groups. We will do this by using our research, R&D, and market research to make
decisions on our future marketing strategy. We are going to redesign our current brands
to match our customers needs and wants. Then we are going to design new computers
to hit the mercedes market with the best product available in that market. Then we will
use advertising to promote our products in the cities we are selling our products. We will
use the correct media outlets to best target our audience, giving us the best format to
Majjic Enterprises opened our first sales office in Toronto-NORAM targeting the
Workhorse segment of consumers. Facing stiff competition in Toronto during our first
Our plan moving forward is that we are going to continue to sell in Toronto and
Moscow, and the websales. We are also planning on opening up another sales center in
Paris and the focus of their sales will be the mercedes brand. We are choosing Paris for
the location because we are sticking to our strategy of going into the medium sized
markets. Then when we get to our traveler brand we will make that a secondary focus
for our sales office in Paris because again it is a middle of the pack city for this brand of
computers.
One of the highlights of Majjic Enterprises has been our workforce productivity.
Our salespeople are the most productive, meaning, that they are the most satisfied and
motivated. Our factory workers are also the most productive in their respective position.
We value our employees and offer them the industry's most comprehensive packages in
markets is to have the correct employees in our organization. Motivated and filled with
good intentions, our employees, will be the champions that make Majjic Enterprises a
Focusing on the training of our employees will boost their productivity and
increase the overall sales of our product lines. Through market research we have
learned that our Workhorse target market is concerned about having customer service
available to them.
Manufacturing Strategy:
Over the next two years our marketing strategy is to improve worker productivity
to the point to where the production line is working at max capacity and most efficiently
advertising and demand into account we need better forecasting of projected demand
continue to increase our market share in the future we will increase our projected
demand to ensure that we never encounter stock outs. Over the next eight quarters we
hope to leave as little ending inventory as possible at the end of each quarter to reduce
Financial Strategy:
Our company plans to get a higher gross margin as our new products become
our changeover. Also we invested in assets now through increasing our plant capacity
and establishing to sales centers and a web center. Once we get money from the
venture capitalist we plan to pay off our emergency loan initially, followed by created a
product that can surpass that of AMMT and siphon away the demand that they took
from us. Also in the future we wish to branch out in Europe and start to hit the mercedes
market. The money from the venture capitalist will be used to find the best technology
available for that of the mercedes market so we exploit it further than any company has
5. Financial request
Majjic Enterprises is requesting $5 million from the venture capitalist at $100 per
share and 55% ownership of the company. We see this as a reasonable percentage of
ownership of the company because the company will have $9.8 million invested into it
and the four investors who are executives of Majjic Enterprises being Anthony Haapala,
Jimmy Rubino, Jeremy Peters, and Michael Swierczewski will keep the rest of the
owner privileges being that they will be hands on with the company and will want to
improve the value based on personal interest and pure belief in the company. We
expect return on investment by the end of year three to be at least $3,000,000 with
6. Pro forma cash flow, balance sheet and income statement (Quarters 1 to 12)
Since Q4 was such a big spending quarter we dont need to do as much spending in
Q5. We opened up the necessary sales centers we had in Q3 along with a webcenter.
We also spend a lot on seeing where the quality of our product lies. We also spent
to not have to spend as much in future quarters. Once we establish our new products
we expect our gross profit to increase immensely over the next few quarters which will
eventually bring our operating profits closer and closer to becoming positive and then
expect those to continually increase as our revisions of Alpha and Omega hit the market
and become known and accepted throughout our markets. Another thing is that we will
have the $5,000,000 from the venture capitalist to invest in future sales markets and
which we wont have to do again for at least two quarters. We hope to see an increase
in common stock of $5,000,000 after the venture capitalist comes in which will be able
to be used to pay off our emergency loan as soon as possible and continue into making
first four quarters but that was due to the fact that we were investing in land and building
that we wont have to in the future as much, which will allow us to have more cash on
Majjic Enterprises has focused their priorities on selling the Workhorse as their
primary product. Our secondary focus is on the Innovator consumer target market,
followed by Mercedes as the third target market. We placed the Traveler as the fourth
priority to our company and have placed no listing of priority to selling to the Costcutter
target market.
We will consistently target markets that through market research we have
that we will be focusing on is in the middle of the cost and size continuum.
Omega product. The improved product will have new features that are most specifically
We will continue to strive to be the market share technology leader, while also
providing the most reliable product on the market. This will be accomplished through
increased spending more in research and development, changeover rates, and market
research.
While maintaining the most productive sales force and factory employees, we will
continue to offer uncompromised support to our customers using our products. We feel
that the best way to ensure that our customers remain satisfied is to offer a superior