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    Questionnaire, Appendix, Reference PDF

    Uploaded by

    Shailesh Karki
    This document contains a questionnaire to collect information from customers of Jalan Jalan Restobar regarding their visit frequency, how they learned about the restobar, reasons for visiting, preferred products, satisfaction with service, adequacy of offerings and prices, awareness of promotions, and ratings of food quality, ambience, variety, service time, and personal relations. It also lists interview questions asked of the restobar owner regarding founding date, target customers, features, promotions, office customer frequency, ordering options, adequacy of offerings and services, supplier collaborations, food quality comparison to others, and social media presence. References used in the research are also listed.

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    Questionnaire, Appendix, Reference PDF

    Uploaded by

    Shailesh Karki
    216 views5 pages
    This document contains a questionnaire to collect information from customers of Jalan Jalan Restobar regarding their visit frequency, how they learned about the restobar, reasons for visiting, preferred products, satisfaction with service, adequacy of offerings and prices, awareness of promotions, and ratings of food quality, ambience, variety, service time, and personal relations. It also lists interview questions asked of the restobar owner regarding founding date, target customers, features, promotions, office customer frequency, ordering options, adequacy of offerings and services, supplier collaborations, food quality comparison to others, and social media presence. References used in the research are also listed.

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    questionnaire, appendix, reference.pdf

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    This document contains a questionnaire to collect information from customers of Jalan Jalan Restobar regarding their visit frequency, how they learned about the restobar, reasons for visiting, preferred products, satisfaction with service, adequacy of offerings and prices, awareness of promotions, and ratings of food quality, ambience, variety, service time, and personal relations. It also lists interview questions asked of the restobar owner regarding founding date, target customers, features, promotions, office customer frequency, ordering options, adequacy of offerings and services, supplier collaborations, food quality comparison to others, and social media presence. References used in the research are also listed.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    216 views5 pages

    Questionnaire, Appendix, Reference PDF

    Uploaded by

    Shailesh Karki
    This document contains a questionnaire to collect information from customers of Jalan Jalan Restobar regarding their visit frequency, how they learned about the restobar, reasons for visiting, preferred products, satisfaction with service, adequacy of offerings and prices, awareness of promotions, and ratings of food quality, ambience, variety, service time, and personal relations. It also lists interview questions asked of the restobar owner regarding founding date, target customers, features, promotions, office customer frequency, ordering options, adequacy of offerings and services, supplier collaborations, food quality comparison to others, and social media presence. References used in the research are also listed.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    APPENDIX I

    Dear Respondent,
    This questionnaire is developed as a part of partial fulfillment of degree requirements for
    BBA conducted by K and K College. I would be obliged if you could take a few minutes to
    complete this questionnaire. Your response will be used at aggregate level and will be kept
    confidential.
    ___________________________________________________________________________
    Age:
    Sex: Male Female
    Country:
    ___________________________________________________________________________

    1. How often do you visit this Restobar?


    i. Daily ii. Weekly
    iii. Monthly iv. Occasionally

    2. How did you learn about this Restobar?


    i. Friends ii. Social Media
    iii. Light board at entrance iv. Other Media

    3. Why do you visit this Restobar?


    i. Quality food ii. Reasonable price
    iii. Hospitality iv. Ambience

    4. Which of the following is your most preferable product at Jalan Jalan Restobar?
    i. Mixed drinks ii. Continental food iii. Nepali thali
    iv. Mediterranean dishes v .Others

    5. Are you satisfied with service provided by this Restobar?


    i. Highly satisfied ii. Satisfied iii. Neutral
    iv. Not satisfied v. Highly unsatisfied
    6. Are the products offered by this Restobar adequate?
    i. Yes ii. No

    7. Do you think the offering price is reasonable?


    i. Yes ii. No

    8. Are you aware of promotions offered by this Restobar?


    i. Yes but never used them ii. I always use them iii. No

    9. Please rate the following


    Excellent Poor
    Description 5 4 3 2 1

    Quality of food

    Ambience

    Variety of item

    Service time

    Personal relation

    Thank you for your invaluable time in filling up this survey.


    APPENDIX II
    Following questions were asked as a part of interview conducted with owner of Jalan Jalan.
    1. When was Jalan Jalan founded?
    2. Who are the target customers of your restaurant?
    3. What are the main features of your restaurant?
    4. What are the major promotional activities conducted by the restaurant?
    5. How often is your restaurant frequented by employees from surrounding offices?
    6. In what ways can customers order food from your restaurant?
    7. Do you think products and services offered by your restaurant are adequate?
    8. Do you have frequent collaborative promotions with supplier companies?
    9. How would you compare the quality of your food items to that of other restaurants?
    10. How is your social media presence?
    REFERENCES
    Ghimire, A. (2016). Fundamentals of Service Marketing, Kathmandu: Asmita Books
    Publishers & Distributors (P) Ltd.

    Adhikari, D. R. (2016). Essentials of Business Research Methods, Kathmandu: Asmita Books


    and Publishers & Distributors (P) Ltd.

    Shrestha, K. N. (2017). Fundamentals of Selling, Kathmandu: Nawin Prakashan

    Hanna, N. and Dodge, H. R. (1995) Pricing Policies and Procedures, New York: New York
    University Press

    Stiglitz, J. E. and Walsh, C. E. (2006). Economics: California: W. W. Norton & Company

    Kotler, P. and Armstrong, G. (2004). Principles of Marketing, New Jersey: Prentice Hall

    Lee, K., and Ha, I. S. (2012). Exploring the impacts of key economic indicators and economic
    recessions in the restaurant industry, Journal of Hospitality Marketing & Management

    Fiore, A. M., Niehm, L. S., Hurst, J. L., Son, J., and Sadachar, A. (2013). Entrepreneurial
    marketing: Scale validation with small, independently-owned businesses: Journal of
    Marketing Development & Competitiveness

    Desai, S. S. (2013). An analysis of the competitive marketing strategies of the hospitality


    industry in UAE: IUP Journal of Management Research

    Koutroumanis, D. A. (2011). Technologys effect on hotels and restaurants: Building a


    strategic competitive advantage: The Journal of Applied Business and Economics
    Faith, D. O. and Edwin A. M. (2014). A review of the effect of pricing strategies on the
    purchase of consumer goods: International Journal of Research in Management, Science &
    Technology

    Jenkins, W. Y. (2015). Marketing strategies for profitability in small independent restaurants:


    Walden Dissertations and Doctoral Studies

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