2017 Bronze Anvil Results

Award Column Key:

Bronze=Bronze Anvil Winner
AOC= Bronze Anvil Award of Commendation
Award Category Organization Agency Entry Title
Community Medical Centers -- "Your Community at Work" -- A Fresno, Calif., hospital system's report on
Bronze Advertorials Fresno, Calif. what it takes to make a health community
Annual Reports >
Associations/Government/No
Bronze nprofit Organizations Milton Hershey School Milton Hershey School's Interactive Brown and Gold Annual Report
Bronze Annual Reports > Business Akron Children's Hospital Marcus Thomas LLC Celebrating a BIG Year
Bronze Blogger Campaigns Toyota Jackson Spalding #TriPrius
Valley Forge Tourism &
Bronze Blogs Convention Board The Pursuit: Stories Made in Montco
Bronze Brochures > Print University of Michigan HAIL Scholarship
Creative Tactics >
Associations/Government/No Ketchum, 72 and Sunny and
Bronze nprofit Organizations Truth Initiative Assembly Media #CATmageddon
Ketchum, VML, Tris3ct,
Creative Tactics > Consumer Geometry Global and
Bronze Products Kimberly-Clark/Scott Brand Mindshare Scott 1000 Road Trip
Creative Tactics > Consumer
Bronze Services Curio Collection by Hilton Ketchum and HZ #CitiesByCurio: The Power of Travel-Savvy Influencers & Social Media

Bronze Direct Mail/Direct Response University of Michigan HAIL Scholarship

U.S. Consumer Product Safety Widmeyer Communications, a Prevent Deadly Household Tragedies: Anchor It! Parent Advocate Op-
Bronze Editorials/Op-Ed Columns Commission Finn Partners Company eds/LTEs Educate Parents on Avoiding TV/Furniture Tip-overs
Memorial Hermann Health
Bronze Feature Stories System The Ultimate Gift
Magazines > External
Bronze Audiences Primarily University at Buffalo At Buffalo Magazine, University at Buffalo
Media Relations > Destination Cleveland and From Cleveland to Believeland: Leveraging the RNC to Change a Citys
Bronze Associations Cleveland Plus Dix & Eaton Narrative

Media Relations > Business-To-

Business > Other (Categories
Bronze not elsewhere defined) BASF Padilla You Want Me to Plant What? Living Acres
Media Relations > Business-To-
Bronze Business > Products Adobe Edelman Adobe MAX: From Product Launch to Thought Leadership Platform
Media Relations > Business-To-
Business > Professional and/or
Bronze Financial Services Cox, Castle & Nicholson Idea Hall Thought Leadership Media Relations Campaign
2017 Bronze Anvil Results

Award Column Key:

Bronze=Bronze Anvil Winner
AOC= Bronze Anvil Award of Commendation
Award Category Organization Agency Entry Title

Media Relations > Consumer

Bronze Products > Food & Beverage Kit Kat Ketchum Kit Kat Thief in Kansas
Media Relations > Consumer
Products > Non-Packaged
Bronze Goods Happiest Baby Havas Formula SNOO Offers Sleep-Deprived Parents Relief

Media Relations > Consumer

Products > Other (Categories
Bronze Not Elsewhere Defined) Schlage Havas Formula Schlage Shifts Perception of Door Hardware

Media Relations > Consumer

Bronze Products > Packaged Goods Hasbro, Inc. Litzky Public Relations Play-Doh Marks 60 Years with Unprecedented Media Coverage

Media Relations > Consumer

Bronze Products > Technology Anki DKC and Outcast Anki Defines a New Category of Entertainment Robotics with Cozmo

Media Relations > Consumer Cutting through the Clutter - Elevating Bank of America to the Industry
Bronze Services > Financial Services Bank of America Burson-Marsteller Fintech Leader

Media Relations > Consumer

Bronze Services > Health Care Services UCLA Health MediaSource UCLA Health Kidney Voucher Campaign Saves Lives

Media Relations > Consumer

Services > Other (Categories
Bronze Not Elsewhere Defined) GameStop LDWWgroup GameStops Value Grows with Pokmon GO

Media Relations > Consumer

Services > Travel and Sailing into the History Books Carnival Corporation changes Cuban policy
Bronze Tourism/Hospitality Carnival Corporation LDWWgroup with first cruise to Cuba in four decades
Media Relations >
Bronze Government Virginia529 College Savings Plans Padilla ABLEnow Launches with National Recognition
Media Relations > Nonprofit
Bronze Organizations The Home Depot Foundation MSLGROUP Celebration of Service: A Quarter of a Billion Commitment to Veterans

Bronze Newsletters > Print Farm Credit Mid-America Exponent PR Insights Reports Series: Using Knowledge to Battle Financial Uncertainty
Just Not Sports, and One Tree
Bronze Online Videos Forest Films #MoreThanMean - Women in Sports 'Face' Harassment
2017 Bronze Anvil Results

Award Column Key:

Bronze=Bronze Anvil Winner
AOC= Bronze Anvil Award of Commendation
Award Category Organization Agency Entry Title
Reimagine LOVE Park: Saint-Gobains Presenting Sponsorship of LOVE Parks
Bronze Press Conferences Saint-Gobain Brownstein Group Welcome Center
Old Spice and Citizen Relations Hardest Working Collection Media Kit
Bronze Press Kits/Media Kits Old Spice Citizen Relations Provides Essential Tools for New Performance Line-Up

Bronze Public Service Announcements Vault Communications NPMA's Fight Against Zika: "Pests Without Borders" PSA
CDC's Learn the Signs. Act Early.
Bronze Publications > Books Program Porter Novelli Where is Bear?
Bronze Satellite Media Tours Great Wolf Resorts, Inc. Allison+Partners Great Wolf Lodge Splashes into Southern California
Smartphone/Tablet
Bronze Applications Fleet Feet Sports Fleet Feet Runs Wild with runMoji
Social Media >
Associations/Government/No
Bronze nprofit Organizations The Home Depot Foundation MSLGROUP Celebration of Service: Doing More for Veterans on Social
Social Media > Consumer
Bronze Products Wrangler Rodeo Right at Your Fingertips
Social Media > Consumer
Bronze Services Curio Collection by Hilton Ketchum, HZ #CitiesByCurio: The Power of Travel-Savvy Influencers & Social Media
Virginia City Tourism RAD Strategies Inc. and Tyler
Bronze Video Programs > External Commission Bourns Productions Virginia City "Below The Surface"
Bronze Websites > External Wrangler Network Wrangler Sets Their Sites High

Bronze Websites > Internal/Intranets Allstate Insurance Company Tech Central

Bronze Word-Of-Mouth Beech-Nut Kohnstamm Communications "Beech-Nut Engages Moms to Introduce Real Food for Babies
Hershey Harrisburg Regional Tourism In Your Town Series How a DMO Drives Economic Growth in the
AOC Advertorials Visitors Bureau Hershey Harrisburg Region

AOC Advertorials Kansas Contractors Association Jones PR Kansas Contractors Association: Detour/Green Light Campaign
Rochester Institute of
AOC Advertorials Technology RIT in Silicon Valley
Annual Reports >
Associations/Government/No California Institute of
AOC nprofit Organizations Regenerative Medicine Valvespring Cured. All in and all out at the California Institute of Regenerative Medicine.
Annual Reports >
Associations/Government/No Memorial Hermann Health
AOC nprofit Organizations System Together, We Advance Health: Memorial Hermann 2015 Annual Report
2017 Bronze Anvil Results

Award Column Key:

Bronze=Bronze Anvil Winner
AOC= Bronze Anvil Award of Commendation
Award Category Organization Agency Entry Title
Annual Reports >
Associations/Government/No
AOC nprofit Organizations TravelNevada Fahlgren Mortine TravelNevada's Inaugural Annual Report
AOC Annual Reports > Business PSP Investments Energizing a Traditional Annual Report

AOC Annual Reports > Business RPM International Inc. Roop & Co. 5 Decades of Leadership | 5-Year Strategic Plan: RPM 2016 Annual Report
AOC Blogger Campaigns Toy Industry Association Litzky Public Relations Media buzz drives ballots for 2017 Toy of the Year Awards
Blue Cross Blue Shield of
AOC Blogs Michigan Medigap Transition Campaign Blogs
How blogging helped us tell Humanas story and lift our brand during
AOC Blogs Humana Precision Strategies uncertain times
AOC Blogs UL Allison+Partners Taking You "Inside UL"
AOC Brochures > Print City of Phoenix Phoenix Celebrates Women in Public Safety Careers
AOC Brochures > Print Harvey Mudd College Harvey Mudd College Viewbook
Creative Tactics >
Associations/Government/No Arizona State University Cronkite Cronkite PR Lab Amplifies Awareness for "Hooked Rx: From Prescription to
AOC nprofit Organizations PR Lab Addiction"
Creative Tactics >
Associations/Government/No
AOC nprofit Organizations Milwaukee Public Museum Cramer-Krasselt Ultimate Dinosaurs Campaign
Creative Tactics >
Associations/Government/No
AOC nprofit Organizations The Virginia Lottery Padilla The Virginia Lotterys Thank a Teacher Campaign
Creative Tactics > Consumer Binge Watching to Victory: How to Break a World Record and Launch
AOC Products CyberLink Diffusion CyberLink's PowerDVD to Mainstream Audiences
Creative Tactics > Consumer
AOC Products Hasbro, Inc. Litzky Public Relations Play-Doh Marks 60 Years with Unprecedented Media Coverage
Creative Tactics > Consumer
AOC Products Mobil 1 Weber Shandwick Mobil 1 Virtual Showdown with Tony Stewart
Creative Tactics > Consumer MullenLowe U.S. teams with Century 21 Real Estate to Give Dad Nothing for
AOC Services Century 21 Real Estate MullenLowe U.S. Father's Day
Creative Tactics > Consumer
AOC Services Humana Golin, GMR and FCB Humana Bring the Parks to You
Creative Tactics > Consumer
AOC Services Mr. Rooter Plumbing Fish Consulting Mr. Rooter's Bathroom Astrology

AOC Direct Mail/Direct Response Cardinal Health Earn Your Wings text campaign
2017 Bronze Anvil Results

Award Column Key:

Bronze=Bronze Anvil Winner
AOC= Bronze Anvil Award of Commendation
Award Category Organization Agency Entry Title
Metropolitan Sewer District of
AOC Direct Mail/Direct Response Greater Cincinnati ETC, Inc. MSDs Do Your Part Cincinnati Direct Mail with Attached Magnet
AOC Editorials/Op-Ed Columns Teva Pharmaceuticals Rx Mosaic Health Jack Osbournes Open Letter on World MS Day
AOC Feature Stories Hillsides 180 Years of Love and Caring at Hillsides
AOC Feature Stories University of Oregon The Evolution of a Revolution: University of Oregon Knight Campus
AOC Feature Stories WinField United Exponent PR Building a New Way to Understand Modern Agriculture
Magazines > External
AOC Audiences Primarily CHS Inc. Exponent PR C' the Value of Partnering With CHS
Magazines > External
AOC Audiences Primarily Cystinosis Research Foundation Idea Hall Inspiring Hope and Empowering Progress with Cystinosis Magazine
Magazines > External Wynn Magazine Celebrates Wynn Palace Opening With Commemorative
AOC Audiences Primarily Wynn Resorts Edition

Media Relations > The American Association of

AOC Associations Advertising Agencies (the 4As) Havas PR An Industry Under Fire Comes out Swinging

Media Relations > Business-To-

Business > Other (Categories
AOC not elsewhere defined) Hilton Edelman Hilton: Checking in to the Most Hospitable Culture

Media Relations > Business-To-

Business > Other (Categories
AOC not elsewhere defined) The Boston Beer Company Stanton Quenching the Public's Thirst for a Great Business Book
Media Relations > Business-To-
AOC Business > Products Covestro LLC Havas PR Solar Impulse Flies High with Covestro
Media Relations > Business-To-
AOC Business > Products Proto Labs Padilla Altering Perceptions of Digital Manufacturing
Media Relations > Business-To-
AOC Business > Products The Home Depot MSLGROUP Growing Professional Relationships for The Home Depot
Media Relations > Business-To-
Business > Professional and/or
AOC Financial Services Adecco Group North America Allison+Partners Giving Millennials a "Way to Work"
Media Relations > Business-To-
Business > Professional and/or
AOC Financial Services Haystax Technology RH Strategic Communications Securing Super Bowl 50
Media Relations > Business-To-
Business > Professional and/or Xerox Corporation and
AOC Financial Services Conduent, Inc. Text100 Separating an $18 Billion Business: The Xerox and Conduent Split
2017 Bronze Anvil Results

Award Column Key:

Bronze=Bronze Anvil Winner
AOC= Bronze Anvil Award of Commendation
Award Category Organization Agency Entry Title

Media Relations > Consumer LACTAID Milk Helps Normalize Dairy Sensitivity with No More #DairyEnvy
AOC Products > Food & Beverage LACTAID Hunter Public Relations Campaign

Media Relations > Consumer Thousands of Margaritas, Only One Patrn - Patrn Margarita of the Year
AOC Products > Food & Beverage Patrn M Booth 2016

Media Relations > Consumer The Lights Out and Aeronaut

AOC Products > Food & Beverage Brewing Co. Adam Ritchie Brand Direction T.R.I.P. Through The Multiverse
Media Relations > Consumer
Products > Non-Packaged Brodeur Partners and Eventive
AOC Goods NFL Marketing Host Like a Pro with NFL Homegating
Media Relations > Consumer
Products > Non-Packaged
AOC Goods The Home Depot MSLGROUP Building Holiday Cheer with The Home Depot
Media Relations > Consumer
Products > Non-Packaged
AOC Goods The Home Depot MSLGROUP Spring Forward with The Home Depot

Media Relations > Consumer

Products > Other (Categories
AOC Not Elsewhere Defined) Chevrolet Weber Shandwick SEMA HURLEY COLORADO 2017

Media Relations > Consumer

AOC Products > Packaged Goods American Greetings MullenLowe U.S. Analog by American Greetings

Media Relations > Consumer

AOC Products > Packaged Goods Milk Makeup DeVries Global Milk Makeup Bringing Media Face to Face with a Makeup Iconoclast

Media Relations > Consumer DeVries Global and Grey New

AOC Products > Packaged Goods Pantene York Helping Girls Shine: Pantene Dad-Dos
Show More of You: How 5-Time Olympic Swimmer and Mom Dara Torres
Media Relations > Consumer and Celgene Helped Patients Dive into an Important Conversation about
AOC Services > Health Care Services Celgene Corporation Marina Maher Communications Psoriasis

Media Relations > Consumer

AOC Services > Health Care Services Humana Golin Humana Advocates Aging With Optimism Through Unique Film Study
2017 Bronze Anvil Results

Award Column Key:

Bronze=Bronze Anvil Winner
AOC= Bronze Anvil Award of Commendation
Award Category Organization Agency Entry Title

Media Relations > Consumer

Services > Other (Categories
AOC Not Elsewhere Defined) RESTORE KemperLesnik Tackling Hair Loss

Media Relations > Consumer

Services > Travel and
AOC Tourism/Hospitality Hilton Padilla Tru by Hilton Disrupts the Industry

Media Relations > Consumer

Services > Travel and
AOC Tourism/Hospitality JetBlue Airways JetBlue Lands in Cuba

Media Relations > Consumer

Services > Travel and
AOC Tourism/Hospitality Travelocity Citizen Relations Travelocity Inspires Americans to Travel One Beer at a Time
Media Relations > Nonprofit
AOC Organizations Georgia Institute of Technology Georgia Tech Online Master of Science in Computer Science
Media Relations > Nonprofit National Park Foundation and
AOC Organizations National Park Service Grey NY Find Your Park
Media Relations > Nonprofit Ketchum, 72 and Sunny and
AOC Organizations Truth Initiative Assembly Media #CATmageddon
DAV (Disabled America Crosby Marketing
AOC Online Videos Veterans) Communications Victories for Veterans Video Series
Guard Your Health (Army
National Guard, Office of the
AOC Online Videos Chief Surgeon) Booz Allen Hamilton #WarriorReady Workout Videos
AOC Online Videos Parkway Schools Hope Chalkboard
Ketchum Inc. (New York,
AOC Press Conferences Takeda Pharmaceuticals London & Ketchum Digital) IBD Unmasked

AOC Press Conferences The Paper and Packaging Board Cramer-Krasselt Subscription Box Service Media Summit
Wisconsin Department of
AOC Press Conferences Tourism Laughlin Constable Travel Wisconsin Supper Club Concession Stand Press Conference
AOC Press Kits/Media Kits Oceana Virtual Press Kit: Global Fishing Watch Launch
DAV (Disabled America Crosby Marketing
AOC Public Service Announcements Veterans) Communications Victories for Veterans PSA Campaign
2017 Bronze Anvil Results

Award Column Key:

Bronze=Bronze Anvil Winner
AOC= Bronze Anvil Award of Commendation
Award Category Organization Agency Entry Title

AOC Public Service Announcements National Education Association Lyons PR Tips For A Great School Year
American Type Culture
AOC Publications > Books Collection The History Factory Transformation of an Icon: ATCC and the New Business Model for Science
AOC Publications > Books Cancer Support Community Frankly Speaking About Cancer Clinical Trials
AOC Publications > Books Huntington National Bank The History Factory Huntington at 150: A Banking Genealogy
AOC Satellite Media Tours Astellas Golin Stop Stalling Satellite Media Tour
AOC Satellite Media Tours The Home Depot MSLGROUP Spring Forward with The Home Depot

AOC Satellite Media Tours Wyoming Office of Tourism Fahlgren Mortine Wyoming Tourism Stands Out During Competitive NPS Centennial Year
Smartphone/Tablet
AOC Applications Sanofi Genzyme Cohn & Wolfe The vs.MS Digital Experience
Substance Abuse and Mental
Smartphone/Tablet Health Services Administration
AOC Applications (SAMHSA) ICF Alcohols Effects on the BrainAlcoholFX app
Social Media >
Associations/Government/No
AOC nprofit Organizations Invictus Games Hill+Knowlton Strategies VICTORY: INVICTUS GAMES ORLANDO 2016
Social Media >
Associations/Government/No
AOC nprofit Organizations Kansas Contractors Association Jones PR Kansas Contractors Association: Detour/Green Light Campaign
Social Media >
Associations/Government/No
AOC nprofit Organizations Kyle Petty Charity Ride Largemouth Communications Kyle Petty Charity Ride Across America
Social Media > Consumer
AOC Products Ball Park Buns Balcom Agency Ball Park Buns Blog and Social Media
Social Media > Consumer
AOC Products Great Wolf Resorts, Inc. Allison+Partners Great Wolf Lodge Splashes into Southern California
Social Media > Consumer
AOC Products Reese's Ketchum Creating #Cupfusion
Social Media > Consumer
AOC Services AT&T with FleishmanHillard Entertainment, Where Everything Can Happen
The Paper & Packaging Board
AOC Video Programs > External How Life UnfoldsTM Cramer-Krasselt Letters of Peace
U.S. Army Marketing & Research McCann Worldgroup/Weber
AOC Video Programs > External Group Shandwick Bringing U.S. Army Health Care Careers to Life
Bringing Big Anaheim Flavor to Tiny Screens: Visit Anaheim Spoon Feeds
AOC Video Programs > External Visit Anaheim FOODBEAST Delicious Bite-Sized Videos to the Masses
2017 Bronze Anvil Results

Award Column Key:

Bronze=Bronze Anvil Winner
AOC= Bronze Anvil Award of Commendation
Award Category Organization Agency Entry Title
AOC Websites > External Astellas Golin Stop Stalling Website
Consorzio del Prosciutto di From Obsolete to Cutting Edge: Reinvigorating Prosciutto di Parmas Web
AOC Websites > External Parma Padilla Presence
University of Washington,
University Marketing &
AOC Websites > External Communications Seeds of Hope

AOC Websites > Internal/Intranets Cabrini Health Cabinet: improving staff engagement with a rejuvenated intranet
AOC Word-Of-Mouth Kit Kat Ketchum Kit Kat Thief in Kansas
Ringling Bros. and Barnum &
AOC Word-Of-Mouth Bailey MullenLowe U.S. Ringling Bros. and Barnum & Bailey The Circus Wants The Circus Back

AOC Word-Of-Mouth U.S. Cotton Marcus Thomas LLC Sleep Naked: A rallying cry brought to the beauty world by Swisspers