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    Business Plan - Sample Small Busines Plan in Kenya

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    Kennedy Nyabwala
    This document outlines a business plan for a beauty shop and accessories store in Nairobi, Kenya. It provides an executive summary of the growing market opportunity in Nairobi. The scope of work, budget, costs, and break even analysis are presented for both the beauty shop and clothing/accessories lines. Financial forecasts are made showing projected daily, monthly, and annual incomes and the loans that could be qualified for at different stages. Finally, marketing strategies like social media, email, and flyers are proposed.

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    Business Plan - Sample Small Busines Plan in Kenya

    Uploaded by

    Kennedy Nyabwala
    13K views6 pages
    This document outlines a business plan for a beauty shop and accessories store in Nairobi, Kenya. It provides an executive summary of the growing market opportunity in Nairobi. The scope of work, budget, costs, and break even analysis are presented for both the beauty shop and clothing/accessories lines. Financial forecasts are made showing projected daily, monthly, and annual incomes and the loans that could be qualified for at different stages. Finally, marketing strategies like social media, email, and flyers are proposed.

    Original Description:

    This is a sample Business plan in Kenya for Small businesses .

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    This document outlines a business plan for a beauty shop and accessories store in Nairobi, Kenya. It provides an executive summary of the growing market opportunity in Nairobi. The scope of work, budget, costs, and break even analysis are presented for both the beauty shop and clothing/accessories lines. Financial forecasts are made showing projected daily, monthly, and annual incomes and the loans that could be qualified for at different stages. Finally, marketing strategies like social media, email, and flyers are proposed.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    13K views6 pages

    Business Plan - Sample Small Busines Plan in Kenya

    Uploaded by

    Kennedy Nyabwala
    This document outlines a business plan for a beauty shop and accessories store in Nairobi, Kenya. It provides an executive summary of the growing market opportunity in Nairobi. The scope of work, budget, costs, and break even analysis are presented for both the beauty shop and clothing/accessories lines. Financial forecasts are made showing projected daily, monthly, and annual incomes and the loans that could be qualified for at different stages. Finally, marketing strategies like social media, email, and flyers are proposed.

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    At a glance
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    The key takeaways from the business plan are that it proposes starting a beauty shop and accessories business in Nairobi, Kenya. It provides details on the scope of work, proposed budget, financial forecasting and break even analysis, and marketing strategies.

    The different business lines proposed in the business plan are a beauty shop selling beauty products, accessories like jewelry, and a clothing line.

    The estimated break even period for the business based on the financial analysis is within 3 months if the 4 main business lines (beauty shop, clothing line, accessories) are run simultaneously.

    Client Name: Naomi Kivala

    Contacts: +971502894084
    County: Nairobi (UAE)
    21st /November/2015

    Table of Contents

    1. Executive summary
    2. Scope of work
    3. Budget and financials
    4. Break even Analysis
    5. Foresting and getting more money (loans) to boost revenue
    Business Plan for Beauty Shop & Accessories

    1.0 Executive summary:

    Nairobi town is the fastest growing town in Kenya & Africa and the 14 th Largest city in Africa
    currently (in terms of GDP) making it a great regional hub for business growth,

    Population of Nairobi

    2009 Census Ref KNBS Est. Population. 2014 December 45% Working population
    (2.1 % yearly growth=2.1*5) Target Audience (55%
    Unemployment rate )
    3,168,000 3,500,640 1,575,288

    This basically means that you have a huge working audience with disposable income

    2.0 Scope of Work

    The Beauty shop, the following merchandise:

    1. Beauty shop merchandise (oil, Perfumes)


    2. Accessories (Jewelry Bangles)

    3.0 Budget and Costs Breakdown (Nairobi CBD Preferably Major shopping malls i.e Nakumatt
    lifestyle, Former TSC building Moi avenue)

    Item Quantity Total (KES)


    Rent Fixed Cost based on 1 200,000
    premises above
    Beauty Shop, Accessories

    Beauty products (I Prefer Haco I will share a list of popular brands that are 1,000,000
    tiger brands well known in the fast moving (Miadi Products and Ingrams )
    market)
    Aluminum seat seats - Sina- 5 (5000) 25,000
    Tabu (attendees)
    Designer clads (Just an Add 333(1500) 500,250
    on )
    Clothing line Imported from
    UK (UK/China ) in Bundles
    (333) Clothes @1500 KES
    Accessories Earrings , 350,000
    Bungles ,
    Chains and Accessories (100,000)

    Miscellaneous expenses Licenses & Registration (150,000) 90,000


    Miscellaneous (10,000)
    Employee Recruitments (10,000)
    Customized Shop design and
    renovation (200,000)
    TOTAL WC 2,165,250

    Prepared by Kennedy Nyabwala +254723418511 Kennedy@Kenyabwala.com


    4.0 Break even analysis

    Since the business will be running several business lines (i.e. Beauty shop, Clothing line)

    Business Line Capital Est. daily Profit Net Profit 1st Net Profit Breakeven
    Investment Income - Estimate Month (Avg 2nd Month analysis (KES)
    (KES) Gross daily (25% of 30 Days) (Avg 30
    Gross) Days)
    Beauty Shop 2,165,250 50,000 20,000 600,000 1,200,000

    Clothing Line & 2,165,250 35000 8750 262,500 525,000 2,165,250


    Accessories

    TOTAL 2,165,250 125,000 40,300 1,209,000 2,418,000

    Note: Breakeven possible within 3


    months (2 months and 2 weeks) if
    the 4 main businesses are running
    simultaneously, the Business can
    actively make 125,000/= in profits
    daily

    Prepared by Kennedy Nyabwala +254723418511 Kennedy@Kenyabwala.com


    5.0 Financials forecasting and record
    keeping:

    5.1) Turnovers i.e. 1st day to 1 Year

    Series of Gross income


    Income Amount Daily deposit 1 Month 3 months 6 months 1 year

    1 st Sale 125,000 125000 3750000 11,250,000 22,500,000 45,625,000

    2nd Sale 156,250 156250 4687500 14,062,500 28,125,000 57,031,250

    3rd Sale 195,313 195312.5 5859375 17,578,125 35,156,250 71,289,063

    4th Sale 244,141 244140.625 7324219 21,972,656 43,945,313 89,111,328

    From the Above table heres how you can easily qualify for a loan based on your
    turnovers:

    Deposits Loans Qualified for


    Series of Gross income 3 months 6 months 1 year Loan Loan Loan
    Income Amount (KES) (KES) (KES) (KES) Qualified ( 3 Qualified ( 6 Qualified ( 1
    months ) months ) Year )
    1 st Sale 125,000 3750000 11,250,000 22,500,000 45,625,000 22,500,000 45,000,000
    2nd Sale 156,250 4687500 14,062,500 28,125,000 57,031,250 28,125,000 56,250,000
    3rd Sale 195,313 5859375 17,578,125 35,156,250 71,289,063 35,156,250 70,312,500
    4th Sale 244,141 7324218.75 21,972,656 43,945,313 89,111,328 43,945,313 87,890,625

    Prepared by Kennedy Nyabwala +254723418511 Kennedy@Kenyabwala.com


    6.0 Marketing and Awareness Creation
    1. Facebook Page & Instagram pages (Sponsored) 1 week with a targeted approach to
    reach a specific target market in Nairobi (100,000 People in one week) Approx. Fee =
    USD 50 to 150 USD
    2. Email marketing (sending out a batch of emails to Nairobi internet users (start with
    20,000
    Emails) - I can sell you some emails (relevant)
    3. Flyers across various universities, malls and corporate areas.

    Prepared by Kennedy Nyabwala +254723418511 Kennedy@Kenyabwala.com

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