Case study

1. Anita is a leading marketing executive for cola company , KKIL,and a consumer forum
has come out with a study showing that KKIL colas have got an unusually high level
of pesticides.The forum doesnt have any accreditation yet it has managed to whip up
publicity.While KKIL manages to conform to Indian standards, which only requires
that water used should be potable, this water itself has a high level of pesticides due
to illegitimate usage on the part of unnamed persons.What should Anita do?
2. You are the manager (Worldwide Sales Cock and Bull Melons) in a Dubai-based company that deals
in selling exotic fruits. Cock and Bull Melons are a special variety of melons that can be cultivated
only on the sandy dunes surrounding the Cock and Bull oasis in the Sahara desert. Worldwide demand
and supply have been quite stable so far at 100 melons a year, with the supply being just sufficient to
cover the demand.
Cock and Bull Melons have traditionally been sold to the sheikhs in the Middle East, and Hollywood
and Bollywood actors and actresses. Their exorbitant prices take them out of reach of common
people.
In January 2002, the research centre at Punjab Agricultural University (PAU), India discovers that
Cock and Bull melons can cure the fatal MarGaya syndrome in pregnant women, which kills both he
mother and the child. Also, it can cure the fatal MaraGaya syndrome in diabetic patients. Both these
symptoms are very rare. Unfortunately for you, in May 2002, the MaraGaya syndrome strikes 2000
people in America and the MarGaya syndrome strikes 1000 pregnant women in Sweden. 100 Cock
and Bull melons are required to cure the 1000 cases in America while 100 are required to cure the
Swedish problem. You know that the patients in both the countries cannot afford the high cost of
Cock and Bull melon treatment. You also know that the revenues from treating patients would be
much lower than selling them to sheikhs and film stars.
You are in a real dilemma. What would you do?

3. A company fired an employee. As a result, the other employees went on strike. More
details were provided on the case such as number of employees, information on
sales and exports, statement of the employees on strike & the union leader, and a
notice published by the company. The question was Why do you think the company
fired the employees?

4. Marathe is a Vice President in a construction equipment company in the city of Mumbai. One day, his
subordinate Bhonsle requested that Kale, a project manager, be transferred to the Chennai office
from the Mumbai office. In Chennai, Kale would work alone as a researcher. Bhonsle gave the
following reasons for his request: Kale is known to frequently fight with his colleagues. Kale is
conscientious and dedicated only when working alone. He is friendly with seniors, but refuses to work
with colleagues, in a team. He cannot accept criticism and feels hostile and rejected. He is over-
bearing and is generally a bad influence on the team
 5. Marathe called upon Gore, another project manager, and sought further information on Kale. Gore
recalled that a former colleague, Lakhote (who was also Kales former boss) had made a few remarks
on his appraisal report about Kale. In his opinion, Kale was not fit for further promotion as he was
emotionally unstable to work in groups though he had seven years of work experience. Lakhote had
described Kale as too authoritative to work under anyone. Lakhote had further told Gore that Kale
had an ailing wife, and an old mother, who does not want to stay with his wife.

6. In a company C, a woman is facing some problem as she is the only working member in her home.
She takes frequent leaves and is quite insincere in her work. She is not able to deliver quality in her
work. Her husband is idle and does not support her and asks her to continue her job. She does
kitchen work, takes care of her kids and also works in the office. You are the manager of this
company, so how will you solve her problem.

7. Rameshwar has been working with ABC Co. Ltd. for the last five years and has been rated as one of
the efficient workers on the job. One day he is caught with a small value stolen item while leaving
the duty. The management is in a predicament. What should it do?
8. A handicraft company is suffering heavy losses and its sales have dipped substantially.
You are the head of the team and have to discuss various reasons for the same. The team is also
supposed to suggest possible solution to the identified problems.
9. It was the end of performance review cycle for the year 2012 when you asked your subordinates
about any problems they were facing. One of your subordinates named Natrajan told you that an
important member of his team, Vardarajan, who had also won the best performance award for the
year 2011, was not taking interest in work. Despite Natrajan's counseling, no change was noticed in
Vardarajan, rather his attitude deteriorated. You had also received such information from other
employees. You had not interfered hoping that Natrajan, an experienced hand, would be able to
solve the problem. But now that Natrajan himself brought this to your notice, you are supposed to
solve it.

10. Our client Moldovan Coffins is a high-end coffin maker in the country of Moldova. Moldova, officially
the Republic of Moldova, is a landlocked country in Eastern Europe located between Romania to the
west and Ukraine to the north, east, and south. Moldova declared itself an independent state with the
same boundaries as the Moldavian Soviet Socialist Republic in 1991 as part of the dissolution of the
Soviet Union. The total population of the country amounted to 4 million (2004 Moldovan census).
The owner of Moldovan Coffins business has seen substantial change in his market in recent years and is
contemplating the future of his business. Up until now, he has been in the business of building high-quality,
handcrafted coffins largely by hand with a skilled labor force. Recently, however, he has become aware of
a new technology that would allow him to build machine-made coffins with much less labor. Should he
invest in this new technology? And should he even remain in the coffin-making business in the first place?
Why or why not?
1. In a company X, a woman is facing some problem as she is the only working member in
her home.She takes frequent leaves and is quite insincere in her work.She is not able to
deliver quality in her work.Her husband is idle and does not support her and asks her to
continue her job.She does kitchen work, takes care of her kids and also work in the office.You
are the manager of this company , so how will you solve her problem.(IIM Indore)

2. Ramu has been working with XYZ Co. Ltd. for the last six years and has been rated as one
of the efficient in the job.One day he is caught with a stolen bulb leaving the duty.The
management is in a predicament.What should it do?(IIM Indore)

3. A handloom company is running in heavy losses and its sales have gone down.You as a
head of the team have to discuss various reasons for the same.The group also supposed to
suggest possible solution to the identified problems.(IIM Ahmedabad)

4. The case was on a textile manufacturing co. established in 1984 having a global presence
in the industry with its clientage consisting of big companies like Walmart etc.The comapny is
presently managed by the son(MBA from Stanford) of the owner.The father doesn't believe in
recruiting MBAs while the son is of the converse opinion.Suggest arguments that the son can
use to convince his father.
2. Your team is on the verge of collapsing. A deal can get you out of this status. There are 2
suppliers A and B who are supplying you same products which are same in all aspects
whether it be quality or price etc. but supplier A is giving you a extra advantage. He can help
your child to get admission in a reputed college for which you have been struggling since
long. So which supplier you will choose.
3.

4.