Management Research Project Project Proposal: Project Title: - Area of The Project

Name :- Paramjeet
Enrl. No.:-09bsddu0048
Mobile no. 09897367266
Email ID:paramjeet12345@gmail.com
Management research project

Project Proposal
Project Title: -
Impact of Recession on Retail Industry and Ways to Overcome.
Area of the project: - Marketing

An Abstract: -
The project is about to carry an extensive study and research on retail industry.
This study involves the understanding the retail industry in order to find out its
strengths and weakness and analyzing the present scenario in the retail industry.
Then after conducting the detailed study on retail industry and having a little
understanding of it the various recession that have been occurred earlier through
the globe, in relation to retail industry are to be studied. This implies analyzing the
number of problems face by the retail industries and impact on them throughout
the world during the recession period. And what was the extent or the intensity of
the impact of recession on the retail institutions. In the other words, it can be
explained as the analyzing of the extent of the situation to which the retail
institutions have faced due to the various recessions. Further what are the various
strategies and the steps that they have adopted in order to face the situation of
recession and also whether the strategies adopted by them have been worked out as
their plan? If it has not been worked out as per the plan then what is the reason
behind it and what are the required changes to be made to make and develop the
suitable strategies for the retail institutions. With the help this study we will be able
to know in detail about the retail industries, their policies, work culture,
environment, strategies and many more things about them. Then after analyzing
the study the ways and conclusion will be developed that can help this Retail
Industry to overcome from this recession.
This whole study will be based on the secondary data collected through internet,
books, magazines, journals and reports of the companies as well as earlier research
conducted in this field. But to analyze the impact of various strategies adopted by
the retail sector in order to face the retail recession on the customer there is a need
of collecting primary data based One more thing which will kept in mind while
conducting this research is that, this research is carried for the qualitative analysis
and not the quantitative, so the conclusions and outcomes of the research will be
judgmental based on the information, facts and data collected from the various
secondary sources.
Objectives of the project:
This part of the report will explain that what the primary objective of conducting
this study is. With the help of this part you would be able to get the feel that why
this study is going on.
1. To understand the retail industry:- One of the main things in order to

do this project is to have the vast coverage and study of retail industry. This will
help in understanding what are those changes happened in the economy and the
market due to which various type of challenges have been faced by the earlier and
present retail industries and the reasons that, why the retail industries had done the
changes in their strategies of marketing, sales, finance and etc in order to register
their presence in the market. That is why this is an objective of the project.
2. To find out problems of retail industry due to recession:- The

another objective of this project is to find out the various problems faced by the
retail industries due to the recession that have came earlier in the various
economies in the past and present. This objective can be achieved only after the
deep understanding of the retail industry which is only possible after the
completion of the first objective.
3. To measure the effect of recession in retail industry:-

The next objective of this project is to measure the impact of the problems faced by
the retail industry due to recession. This objective involves the various negative
impacts of the recession on the retail industry and to measure that up to what extent
these negative impacts of the recession has adversely affected the business of the
retail industries, its consumers, its profitability and various dimensions of its
performance measures.
4. To explore the various ways and methodology for overcome:- This

is the last objective of the project and it involves finding out the various strategies
developed and implemented by the retail industries in order to minimize the impact
of the recession on their business and their performance. It also involves studying
all those strategies in order to measure the impact of all those strategies on the
retail industry, its performance, profitability, and its customers.
Limitations of the project:
With the help of this section you would know those areas where this studies,
where it may not be appropriate to use it.
1. Emphasis on secondary data:- One of the main limitations of this study

could be that, this project is entirely based upon the study of the secondary data. As
if the various impact of the recession are collected from the internet based
researches and the information available on it. Another thing is that the various
strategies developed and implemented by the retail sector in order to face the
recession is also been collected from the internet. Although the study involves the
collection of primary data through the retail customer, but this information is also
based upon the secondary data collected.
2. Time and Geography constraints:- Another obstacle to this study could

be the time factor as if we are doing this project along with our MBA program
simultaneously. So there could be the possibility of lack of devotion of time
towards this area. This study involves the collection of secondary data of whole
world about the impact of recession of retail industry and the various steps taken
by this industry in order to minimize the impact of recession on it. Apart of it, this
study also involves collection of the primary data from the retail customer through
the survey within the Dehradun city with a sample size of 200 peoples. While the
strategy and plans are developed in order to minimize the impact of all these
constraints. 10
3. There may be some errors, during the collection of primary and secondary
data, its interpretation and analyzing. While all the respective care will be taken in
order to avoid and mitigate the errors and an attempt shall be taken to make the
project error free.
4. As the secondary data is collected from the internet and primary data is to be
collected in Dehradun city only, therefore the results may deviate if this study will
be applied to any other place.
5. There are the chances that the respondents may avoid to provide the full and
correct information as per them. That may lead to the deviation of the project
from the objective.
Proposed Methodology:
This unit would be helpful for you to know how this study will be going on further
in future
At the first stage, a vast study about the retail industry will be carried out to know
about the stance of retail industry before the recession hit it and then a study will
be carried on to understand the impact of recession and the strategies adopted by
retail market to overcome from those problems
At the second stage, the conclusion from the studies done will be used to make
questionnaires to collect primary data .there will be two questionnaires
1. First questionnaire will be for retailers to know about the problems they
faced because of recession and to know that what kind of strategies they
applied to overcome from that
2. Second questionnaire will be for customers to know about their changed
taste and preferences because of recession and to know about the
effectiveness of the changed strategies by retailers to attract them
Schedule:
Date Activity
9th August,2010 Project Proposal
6th -10th December,2010 Project Interim Report
7th-11th March,2010 Project final Report
References:
1. Retail Industry Overview, Facts, Research, Statistics, Information, Data,
Figures & Trivia from the website: www.wikipedia.com,
2. Various reference materials from
website:ww.google.com,www.rediffmail.com , www.yahoo.com,
www.msn.com.
3. The reports of various retail institutions from website: www.apeda.com.
4. The research reports earlier done in this field from website:
www.scribd.com.
5. All the power point presentations in relation the retail industry from website:
www.slideshare.com.
Faculty guide:- prof. Ajay Kumar Saini

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Management Research Project Project Proposal: Project Title: - Area of The Project

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Name :- Paramjeet

Management research project

Area of the project: - Marketing

Objectives of the project:

1. To understand the retail industry:- One of the main things in order to

2. To find out problems of retail industry due to recession:- The

3. To measure the effect of recession in retail industry:-

4. To explore the various ways and methodology for overcome:- This

Limitations of the project:

1. Emphasis on secondary data:- One of the main limitations of this study

2. Time and Geography constraints:- Another obstacle to this study could

Faculty guide:- prof. Ajay Kumar Saini

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