100 Rules For The Visual Designer - 640x960 PDF

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100 rules
for the beginner
visual designer
2#
Netanel Kraus
http://visualdesignrules.blogspot.com
2#
100 rules for the beginner visual designer
The hundred rules aim to coordinate, present
and try to solve the major challenges that will
face every designer in their early years in the
eld. After almost a decade in the profession
forms an understanding about the design
labor market. There are so many options out
there, and with time and experience, many
doors open. Friends, contacts, expertise and
also challenges which some of them relates
to ethics.
P.s. In my opinion, the most important group
of rules is 65-73, concerning health at ofce
work is in front of the screen.
Wish you a useful and fun read

Netanel Kraus
Note to cover any legal perspective: All of this book, despite being absolutely true, does not constitute anything
(ofcial advice or as such, well you know what it means...) that you can whine, complain and/or sue because of.
Apart from suing, all other things already happening in reality of employment. C'est la vie.
Netanel Kraus
[ Visual Communication, Tehc&Design Center of Ariel in Samaria ]
2 years in yehoshua/tbwa's (Israeli TBWA's
branch) digital department. 2 years of Art
Directing in a sector specialized agency.
Marketing department in a global HiTech
company. Branding studio. Back to HiTech
& Freelancing throughout the years.
In short.. got to know some of the system.
nat.kraus@gmail.com
http://bit.ly/Visual-Design-Rules-FB http://visualdesignrules.blogspot.com
Liked the book? Great!
Check out the Blog: http://visualdesignrules.blogspot.com
Wish to support? Awesome!

You can donate directly here via PayPal
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Thanks!
Visit: http://visualdesignrules.blogspot.com
Hi, Im a business.
What does it mean "being a business". Some
learn full degrees in running business when
we are breaking into a saturated market and
offer our services. As a business we rst need
to dene and answer basic questions. How
are we called. What do we do. What do we
wish to do. What does successes means for
us. What will be a failure. Our prices. Ex-
pences. How do we look in the eyes of
people. How can we reach clients (Hint: Not
with a computer). And above all - What is our
advantage compare to other (price, abilities,
experience)?
The Little Big Small Business Book

http://bit.ly/SmallBusinessBook
Education: Design vs. software

Clearly, design. if all you got is a limited time and
the choice stands between preferring software
learning or design learning - so go for design.
design absorbs in its best mostly by annoying
design chores, from personal stories about
projects and discussing design. To watch how
an experienced designer reacts to a design in
front of him. what does he look at, what would
he prefer or ask to change, the face he make.
When it comes to software, a teacher helps to
understand the logic of the program.
it's more effective to learn a software in our free
time, instead of putting efforts on long
assignments and just focusing in class on
understanding what ticks the experienced
designer. Softwares can be learned online.
yourselves, as an employee you will learn from
colleagues until reaching the minimal
professional standard. furthermore, software
always updates, change and switched. The logic
usually stays, sometimes we need to start again
from scratch.
Learn to search
one of the rst mistakes of almost every
designer is to keep materials without any
specic current project.
there's a few basic elements a designer
should keep and all the rest can be kept on
the web for time in needs
Manage Your Day-to-Day: Find Your Focus

http://bit.ly/Find-Your-Focus
copyrights
Read about copyrights, what you can use or
not. A tedious though important subject.
Even in commercial stocks there are warning
on images which are for press, not
commercial (usually when pictures of
ordinary people, not models who agreed to
show in ads, were taken).
Editorial - Images allowed for press and not for commercial use
(such as ads).
Creative Commons license (CC) - Several types, check Wiki.
Public domain - Can be used for commercial, and beyond.
Commercial use - For commercial use, Sometimes ccompanied
by a request for credit.
Personal use - Only for personal use, not in order to make a
prot.
Attribution - Use and give Credit.
The Copyright Zone: A Guide For Photographers & Artists

http://bit.ly/copyright-for-designers
Five
Newsletters
Its comfortable, it comes to you in emails,
instead of endless browsing in facebook
you'll have something else to do inline ar the
supermarket. Sign up for a few newsletter
about design and every once a while erase
the boring ones. Don't try to cover it all,
because you won't be able but it's good
enough to ip through. You'll be able to go
back and read deeper when needed. Another
option is to sign up for design centered
facebook pages.
The NuSchool Hacking UI

http://thenuschool.com/ http://hackingui.com/
Branding, Packaging & Opinion Tom Fishburne - Marketoonist

http://bpando.org/ http://tomshburne.com
Six
Inspiration
Don't go through designed projects for more
than 15 minutes a day. It's recommended to
examine few projects and try to imitate them.
00:14:59.9
The Graphic Design Idea Book: Inspiration from 50 Masters
http://bit.ly/Inspiration50Masters
Branding, Packaging & Opinion
http://bpando.org/
Lectures About Design

Watch lectures about design, but not only.
Hearing how people tell on their experiences,
methods, mistakes, success, future trends
and creative thinking.
youtube.
and search each one on
take the speaker's list
interesting convention?
Secret trick: there's an
Resources:
www.ted.com/topics/design
www.creativemornings.com
Helvetica Movie (2007)

http://bit.ly/Helvetica-Movie
No need to buy fonts

When those line are written Google fonts
offers a wide and free selection of quality
fonts. A "quality font" means that this fonts
contain accurate adjustment between each
possible combination of letters. Noteworthy,
Many designers nd themselves working with
about5 Fonts.
Google Fonts
fonts.google.com
Thinking with Type 2nd: A Critical Guide for Designers

http://bit.ly/fonts-n-type
Buy Softwares
Work for a while, see if it's really what you do
with your life and then purchase. Softwares
cost, but just imagine how many tools a
handyman needs and how hard does he work.
It's not a must to renew softwares. many
proffetionals keep working with old programs.
Also, there is no need to purchase every
program since there are some free ones.
Free softwares Vs Softwares:

Gimp - Photoshop
InkScape - Illustrator
Scribus - Indesign
Adobe CC Education
http://bit.ly/adobe-cc-Guides
A theoretical guide for a Computer
http://bit.ly/99-best-computer
Ten
Buy a PC
Some designers will rage at this point, but if
you wish for a strong machine to handle the
softwares, in a good price, PC is the thing.
When it comes to taste some will prefer Mac, no
matter the price. There are also who will take a
long breath before starting working on a Mac.
Important issues to consider:
The basic softwares: Photoshop, Illustrator, InDesign, Flash
(AnimateCC) require great computers but not super-computers.
On the other hand, video editing and 3d softwares require super
machines.
processor: i5 ts the mission. i7 will t more for video,
rendering, and 3d.
Graphics card: medium quality is enough for design softwares.
Internal memory (8 or 16): Will allow smooth work with a
number of programs at the same time.
SSD hard disk: based on ash technology. Relatively new and
extremely faster than the regular mechanical hard disk. For
example, a computer installed on an SSD hard disk starts in 10-15
seconds and you can start working when everything ies.
Power supplier: Keeps from power surge in the winter
Top Rated Graphics Laptops

http://bit.ly/Laptops-for-Graphics
11
Save
It might sound weird but you should learn to
save. Ive worked for a long time with Flash,
and that was a software which crashes a lot...
So we developed a habit, in the studio, to
save right before we publish a file to view it -
attaching a save habit to one of the most
common actions with flash (ctrl +s >
ctrl+enter). Its a good habit to attach save
act to a common act in every other software.
A type of OCD will be helpful in the matter,
especially over nding the program crashed
and nothing was saved.
Understanding the power of habits

http://bit.ly/about-habits
12
The wish for Creativity

Try not to adopt this point too much but
many customers say they care and wish for
creative, in practice, they nd it difcult to
deal with Creative. On the other hand, its
important that your portfolio will show
creative ability - What will attract customers.
In general, customers & job offers require
much more creative than actually will be
asked during work.
Gary Vaynerchuks advices

http://bit.ly/customer-awesomeness
Deep into the customer side

http://bit.ly/Customer-service-skills
13
Copy
Youve probably met the saying of Picasso:
Good artists copy, Great artists steal". The
best way to improve as an creator is to copy.
One can try to go through the process
independently and self improve but it will
take time and it would be difcult to make a
huge progress. Attributed to Newton, "If I
have seen farther than others, it is because I
stood on the shoulders of giants". You should
learn from others and then nd your
expression.
Good artists copy,

great artists steal
One of the best guides on creativity
http://bit.ly/Steal-like-an-artist
14
Advance payment
Start working only after a transit of a partially
advance payment. That small ahead
payment testify that the customer commits
to the process. A plumber won't cover the
oor until the payment is arranged. You
won't come out of the grocery before you
paid for a product. See the Advance payment
as a Sketch fee. Until nal payment send only
non-quality les. Set up payment stages,
Payment after each stage. Transfer
high-quality les only after full payment. If
its a returning customer, and trust exists, Of
course, we can be more exible.
A customer who avoids the advanced
payment is, generally, a "customer" who wish
for a free work, while he can avoid payment
under various excuses.
**** You. Pay Me.
www.vimeo.com/22053820
15
Independent Designer
Its possible to work as an Independent
Designer while being an employee. The
process is not complicated and the best way
to start is to physically go to the authorities.
The process in outlines:

1. Open an ofcial business at the authorities.
2. Ask for guidance on writing income,
expenses and reporting.
3. Send customers a nicely design receipt.
4. Any question? Talk to the ofcials because
It doesn't work on the phone usually.
Small Business Taxes For Dummies

http://bit.ly/know-taxes
16
Learning
Ux, Onboarding, Case study, Dark social,
Branding, UI, GUI, BTL, ATL, etc.
Every day someone comes up with a new
term even when there is no need, and it starts
to resemble the Academy. In general, we have
to remember that, apart from songs, we can
nd on YouTube explanatory videos. Its
enough to write the name of a term and
nibble popcorn or a sweet popsicle during
explanations.
Secondly, it is possible to simplify any
subject. For example: What is UX > User
Experience > What he sees on the screen
and whether it meets what he wants to do
and what we want him to do > He needs to
enter a username and a password to Log in,
so here are two elds to ll up and our logo.
Oh... So why did you call it UX? exactly..
About the basics long before the jargon evolved

http://bit.ly/2mHkajr
17
Familiarity with software

Design Schools do not emphasize softwares
learning. They teach the basics, Giving the
logic of the software, But real Software
expertise is reached by watching professional
on Youtube, Reading in forums and, of
course, during the work.
For any software or software expertise, you
can nd a crazy expert he took himself to
teach it. One of the places who contain hours
of training on programs and relating matters
is Lynda.
Awesome Youtube channel for Photoshop

http://bit.ly/100-phlearn
Awesome resource for after effects

www.videocopilot.net
18
Personal project
Many professional designers assign
themselves a personal project & advice
others to do so. One picture a day, Illustration
in two, A poster each week, Designing a series
of somewhat. Just aside, for fun, without
customers or criticizers. Something that is
just yours and can be shown.
A list of personal projects

http://bit.ly/daily-projects-inspiration
19
Don't take it personal

Don't take the job personally. You got a brief,
You've designed, probably changes will come
from the customer and his secret consultant.
of course, you can keep your favorite version
for your portfolio. It will be a mistake to
murmur over every change that you'll be
asked to make, in fact, it would be better to
enhance the ethos of service. Answering the
customer in words such as "Sure", " Of course",
"Cool" & "Will do". That spirit is the reliable
recipe to satised returning customers. All of
the above until a certain limit, since there
should be a limit to a customer interrance. A
customer who complicates a project won't be
satised although he himself led the project to
a several dead ends. set a price for changes or
to charge a higher price from start.
Some more good advices

http://bit.ly/Damn-Good-Advice-Book
20
Learn code
Once I told a programmer HTML and
Programming in the same sentence, he
laughed and said something like "pftzzz". he
laughed because it is programming but it's
not really programming, that's the easy part,
the basic. It is most recommended to learn
HTML and CSS, and even to continue further
more to achieve more background
knowledge on different programming
languages. Designers work a lot with
programmers and it certainly helps to know
the code environment.
Codecademy
www.codecademy.com
w3schools
www.w3schools.com
21
Try
Try things. Take upon yourself assignments
youre not sure you can do and try to deal
with them. Make it as a habit as employees
and as freelancers. In a few years your
strengths will reveal. Maybe its management,
creative or design, production or in a specic
eld like Video. How knows.
Pretty Much Everything

http://bit.ly/Draplin-book
22
Personal marketing
Its good to keep on a weekly marketing plan.
To showcase a project before friends in the
social media, Post a blog, Update a site.
Participate in networking meetings,
contribute in forums, create freebies and
above all - Show yourself and your work to
others in different occasions. Marketing is a
cumulative activity. In the selling point we
will always use the marketing products. Self
marketing, especially at the beginning of the
professional way, will work best among
friends and acquaintances.
BE A NICE
ME MONSTER
The New Rules of Marketing
http://bit.ly/Marketing-rules
23
Portfolio
Make yourself a website or open an account
in behance, icker or any service that will
allow you to showcase your work in a decent
way. Better to show few but great projects
than creating volume with mediocre projects.
It's best to send a link to a portfolio, a quality
PDF is also good. And of course, a portfolio
can and even should be assembled of
ctitious projects.
What should you have in a portfolio?
Branding, Wedding invitations, Flyers, Ads,
Rollups, Websites, Apps, Newsletters,
Landing pages, Email signatures, Branded
Facebook pages, Book covers, Packages,
Exhibition's boot designs etc.
Wordpress templates that t for a Portfolio

http://bit.ly/w-cubic http://bit.ly/w-Illustratr
24
Practice Marketing Writing

It's good to learn marketing writing and deal
with content, even if for having the
condence to change texts of the customer or
a copywriter. Just because sometimes a few
words are missing so the paragraph will t
nicely. occasionally, customers themselves
will expect you to help them with wording.
Read ads and marketing content, try to gure
out why is it interesting or what makes it
catchy.
The Power of Visual Storytelling

http://amzn.to/2noDvJe
Everybody Writes: Ridiculously Good Content

http://amzn.to/2nbNeSM
25
Go to conferences
Although the trouble, you denitely should
go, physically, to conferences. Not only
about design, in all kinds of things. The
thinking person needs triggers and free time
to think. During a talk the mind meets
information while oating out of boredom -
the outcome: Ideas.
Furthermore, the sitting itself makes us treat
the subject with a more serious way, and here
by bringing us to think deeper & evolve a
higher awareness. One of the most
interesting conferences I went to was about
Book design in Bezalel academy in
Jerusalem, Israel. And though the lectures
were lmed they were never uploaded to the
web - which is somewhat upsetting.
26
Watch conferences
Who got the time to go to all of those amazing
conferences. Today, in the internet era, you
can watch full conferences from home,
during work or listen while running. There are
many available quality conferences, from
some years back. All we need is search a bit in
YouTube and vimeo until we reach a channel
full of goods in issues like marketing,
coaching, writing, creative and more. There's
no need to listen concetraited, it's enough to
semi-listen. Stroll back and forth, Open your
mind, Skip the noninteresting parts. It's good
to try entering an unfamiliar subject.
Denitely not just listening to design's talks,
we should be a bit more interesting than that.
So you can bright with a common knowledge
in the eld of the marketer - cars, cosmetics,
insurance or whatever it may be.
Free TED TV through amazon

http://amzn.to/2murSMI
27
Read business literature

How to build a winning brand, How to be
liked in 90 seconds, Marketing strategies, PR,
Management skills, Market segmentation
and etc.
Those are highly important content that
visual designers, for some reason, offen miss.
There's plenty of good read in this genre
which can be found in public libraries,
because, aside few ones, most of the books
can be summarized to maybe 10 pages.
Another point is the fact that most of the
people that visual designers work with are
speaking "marketing", so it's advised to grasp
some of their wired lingo.
S.W.O.T
Something We dOnt care much about buT we should
Marketing For Dummies

http://amzn.to/2nbMRYb
28
Read creative people's books

Books of creative people are a
..meorermahshava.. documentary, and many
times we get to watch the full process from
the rst brief and until the productions - all of
that from the creative view and approach. A
book offer a space of time to deep in too the
mind who create ideas.
The Creative Code / Noam Manella

http://amzn.to/2n1euTA
No, No, No, No, No, Yes / Gideon Amichay

http://goo.gl/jweMnE http://amzn.to/2mu9dAG
( TED )
29
Work in a print house

It's hard to understand how there are more
than a few designers who have no clue about
preparing les to print. That is the main
reason why it is worth working for period of
time in a print house. Asking how does the
printer wish to receive les. Thats an
important technical information, the basic.
We shouldnt fear the technical side of our
profession. Each area of expertise require
technical skills, at least familiarity. Whether it
is digital and for sure in print - which is more
simpler than other elds. Aside of the
technical skill, the print house educate the
designer to move quickly. A huge step in the
path of becoming a design ninja.
Printmaking: A Complete Guide to Materials & Processes

http://amzn.to/2m1wVZ1
Ogilvy on Advertising
http://amzn.to/2muiH
30
Work in an advertising agency

The rhythm is less faster than a print house along
maintaining a more quality work (and Overtime),
and also having the experience with serious
clientele. In an agency designers are exposed to high
scale processes. Although each one play a smaller
role than in smaller companies, but one can learn a
lot in small talks with colleagues in the kitchen. From
the rst steps in planning and until the nal products
in the productions departments. The advertisement
agency is a good environment to make connections
for the future and in general - to learn and evolve
professionally. Its true, sometimes working in an
agency can be exhausted, because of overtimes, but
after stabilizing a personal status well be able to
nish the day in time without any hesitations. The
secret is to put your bag over your shoulder and
make a quick turn of hey, does anyone need help?
- not waiting to an answer - alright, good evening us
all, bye and leave. There will be ones who will be
somewhat unhappy, but one day those fellas will
learn to keep on their work hours, or will break down
and choose to resign. Or just give up personal life,
that is also a possibility.
31
Colleagues
Make a table somewhere and list the people
you know by professions. A few designers,
some programmers, copywriter, after effects
and 3d artists. Its good to know people, to
evolve together, knowing whom you can
contact in time of need, for yourself or for
others. Even if just for backup, in extreme
cases of an inability for some reason. In long
terms, It happens by itself, and many times it
even pays.
Leaders Eat Last: Some Teams Pull Together and Others Don't
http://amzn.to/2nbHhoP
32
Take any work

The profession obligates you to deal with all
kinds of products and even makes some up. If
anyone wishes for a designish thing you have
the ability to fulll it. there are tools and the
basic knowledge to help you nd out who can
turn for advice. Especially as newbies it's
advice to take any job, the worst possibility is
a failure and an unsatised customer, but,
then again, most chances are by your side.
This is the time to get the experience, to try,
to deal and produce a diffrenet type of
materials in whatever medium there will be.
Bus station's screens or designing lighters.
60 Seconds and You're Hired!

http://amzn.to/2nbGYdC
Boundaries: How to Say No
http://amzn.to/2nbINHw
33
Don't take any project

Don't try to load too much, certainly not at the
beginning. Saying "load" doesn't mean
particularly amounts of work. loading can be by
annoying customers who drag us with endless
changes with numerous phone calls and emails.
There are customers and projects we better
refuse to. Apologize nicely and tell that you are
not available and the current moment or you
simply prefer not taking the job. There's an
option to set a higher price for unwanted projects
or customers, or the price tag changes too. In
general, troubling customers are divided into 2
groups. The ones who looks for setting a nal low
price even before the beginning of work, and the
ones which understand that your time cost
money and they are willing to pay for each
change by the hour. On the rst ones, you can
pass or start working with them after an
advanced payment and send to nal le after the
full payment. In a case of repeating changes, it's
expected that the customer won't be satised
and will blame you for being "not right".
Delivering Happiness
http://amzn.to/2nbQ3mN
34
Be helpful
The rst customers will be friends or friends
of friends or friends of friends of friends. It's
always good to talk on the phone and receive
a vocal impression.Even if you choose to skip
the project, for whatever reason, it's good to
dedicate some time and advice some
guidance to the customer. Every person will
appreciate the time And will consider
contacting for future projects, for himself or
for friends of his. of course helping shouldn't
become using. If consulting happens to be
longer you can point on the matter and offer
a consulting hour. If the person continues
without any will to let go or pay the best
option is to use the "advice technique" -
wonder with him on off topic content, weird,
off budget and nonrealistic matters to
consider. Recommend on irrelevant sites and
talk freely on condential details like his
costs, etc.
The Fine Art of Small Talk
http://amzn.to/2nbN0et
35
Small talk with worthy

customers only, keep it short
How much can we talk before we start working?
a lot. To consult, think again, review few more
stuff and then a sudden quiet. All the time will
evaporate when the customer will somehow let
go from the job, maybe he found a solution or
whatever. And what about your time? well...
you've just spoken. After a while, we understand
that "just speaking" takes time out of our
personal life and that in the end, it's a
professional consulting for free. Wondering how
much different consultants take for a session?
it's usually a descent amount. In fact, it's more
like of a customer who came to "just consult"
with someone who learned and acquired with
money and time professional skills.
If a customer needs to think - so send him to
think after a short, lovable and eye lighting
conversation, and invite him to transit an
advanced payment when he'll wish to start.
Then you'll continue to think and sketch.
36
The communication process:

call - (meet -) email.
First, converse a bit, get some impression
and of his request. It's good to start with
small talk*. Afterward meet (If we or the
customer wish for it), And then aim to emails.
Small talk at rst: It important not to start

short and to the point. The work with a
customer is a work with a person who wishes
for something. Get to know him, nd
common subjects and be interested. A
designer must have patience for people,
without any need for help in managing his
own costumers.
Get Clients Now

http://amzn.to/2ntv8sP
Strategy and Tactics of Pricing
http://amzn.to/2nbTxpq
37
The price offer

Do not give a price offer right away. It's better
telling that we'll mail a proper offer or get
back to him in a little while. A price offer is
usually relative, structured by negotiation -
Therefore it's advised to learn the customer
and only in a second conversation, or email,
or SMS, or whatever - give the price offer.
Preferably in an email, it's considered more
serious when matters are written. Set a nal
price, a nonreturn advanced payment.
payment stages by schedule or work
progress, and the nal project.
Of course, if we know the price ahead we can
say.
How to set a price offer: Word document.
Logo on top. One line description of the job.
Set a payment & A description of the
advanced payment portion. Add your
payment details. Contact information on the
bottom.
38
The customer is always right,

even if hes not
Really easy to say, but hard to implement.
However, a satised customer is usually a
satised customer.
Customer Centricity: Focus on the Right Customers

http://amzn.to/2nbLjgW
39
Surround your environment

with design
If we already surf the web, observing designs,
its good to save some projects for future
inspiration.
A good trick: Adjust your computer wallpaper
to switch every few minutes, showing
randomly from the projects we kept.
Draplin Design Co.: Pretty Much Everything

http://amzn.to/2ntxMih
40
Ran segal and Lior frenkel

Ran segal is a designer and lior frenkel is an
electronic engineer. They both are friends
and entrepreneur in the startup world. Both
of them are focus and practical, documenting
lots of knowledge about combining between
life and work, clients, pricing, and
entrepreneurship.
Lior Frenkel
https://frnkl.co/eng/
Ran segal Vlog

http://bit.ly/ran-segall-vlog
How to Shoot Video That Doesn't Suck

http://amzn.to/2ntHfWJ
41
Pen & paper rst,

Screen second
Im not sure if that's a designish cliche, but if
so its just emphasizing this principle. Theres
some creativeness in healthy distance from
the screen. Free environment which is not
vector, 2d or one click apart from distraction.
Sketch!: The Non-Artist's Guide

http://amzn.to/2nt4y6r
42
Reference before work

If we need to design a poster so we better
search for a few interesting references. If we
need to wireframe a site we should observe
good wireframes. If you wish to make a great
dinner so you look for amazing suggestions.
Oh, dijon mustard?! That sound spectacular.
And so when it comes to design.
Trick: Ive worked with a brilliant designer

who used to surround the work le with
selected references.
101 Design Methods

http://amzn.to/2mOk6y5
43
Learn Fonts names

Fonts are part of the professional jargon, Not
only an obsessive demand of typography
teachers. The ability to express a design
language among designers will add points to
our value. Saying kerning, leading,
designated text fonts, or any expression
which sounds good and a bit snobbish.
That is our sweet revenge at marketers.

Among all of the "blah blah" and other
terms, Fonts will really escort us. Times new
roman in the newspapers, Helvetica,
Tahoma. Old next to new ones.
Thinking with Type, 2nd edition
http://amzn.to/2mOnU2x
Google Fonts
fonts.google.com
44
Build yourself a price rate

Build a price rate with 4 columns. rst column
- the product. The other three will be the
Minimal rate, the rate for Average costumers
and a price rate for clientele who appreciate
design and are willing to pay for it.
$ $ $
Pitch creative services to command higher rates

https://youtu.be/wudApUtnEM0
Graphic Artists Guild Handbook: Pricing & Ethics

http://amzn.to/2nKEorw
45
Negotiation
Read on the subject. A graphic designer
without a negotiation skill lacks a huge tool.
A basic principle is to ask more so you'll be
able to compromise for a price is good
enough. Sales and closing methods will help
too. Negotiation goes hand in hand with the
design process, at the start and also at
changes rounds.
Getting to Yes: Negotiating Agreement Without Giving In

http://amzn.to/2mUFGms
Conducting Effective Negotiations Stanford

http://bit.ly/Negotiations-Stanford
46
Photo editing
Maybe we're not photographers but we
should know how to enhance, x, cut and
clean in a quality way. There's a lot of tricks
online on skin, hair, colors, etc.
Professional Portrait Retouching Techniques

http://amzn.to/2neYM7I
47
Working with a Graphic tablet

Wacoms graphic tablets are the most
common. Most professionals use the Intuos
series. But for graphics, photo editing and
even illustrating the entry level models do
quite a good job. Models change with time,
and more features are added. Its much more
convenient to edit photos with a graphic
tablet. Some fall in love with graphic tablets
and through their mouse away, while some
freak out just from trying and choose to keep
on their familiar mouse.
Wacom Intuos Draw

http://amzn.to/2m7fJ4m
Public domain
See Rule 4 48
Images - free stocks

Every designer who worked with an image
stock knows how available photos ease on
the design workow. In recent years a
respectable and high-quality Sites start
offering photos for free, as public domain.
Recently, it received a further boost by the
development of search engines that allow
search dozens of those sites at once.
Awesome Public domain Stock

www.unsplash.com
Search engine for Awesome Public domain images

www.pexels.com
Search engine for Awesome Public domain images 2#

www.librestock.com
49
Learn to work by yourself,

prefer working as a team
Its most comfortable to work as a team, but a
lot of times there are blunders and we have to
perform a set of actions to reach the desired
outcome.
You should strive for the ability of making
each series of actions needed to reach a nal
quality outcome. Later we see a profound
difference between the manager who can do
the job and the manager that has a vague
idea about what is required in the process.
The Hard Hat: 21 Ways to Be a Great Teammate

http://amzn.to/2mzLpv7
50
Eat Outside
If you work in a Studio or a similar ofce
environment, make an effort to get out at
least for lunch. Preferably on grass, and even
to lie down, a few minutes, on your back.
The Headspace Guide to Meditation and Mindfulness

http://amzn.to/2mUKCHS
Creative
51
Have a life
If there's no "life", if we don't go out enough,
have no normal relationship, it means
something isn't right. What kind of designers
are we if we won't go out and drink weird
things, won't go to exhibits or just wander
around in the streets, if we won't chat with
friends.
In motivational lectures for designers

speakers talk a lot about the importance of
the designer's private time.
Advice from My 80-Year-Old Self

http://amzn.to/2mOskpY
52
One pic a day

one pic a day as a great exercise who teach to
pay attention. A task by which each day will
have to nd something interesting will make
us make an effort to see what others miss -
that's a must have quality for creative people.
Not taking a "selsh" but weird things like
upside down trafc lights, odd people,
objects who look like gures, a nice tree or
simply nice things that stand alone. It's also a
nice reminder of the things we did each day.
Read This If You Want to Take Great Photographs

http://amzn.to/2mOlot0
53
Practice creative thinking

As kids, we did it naturally. A folded paper
would turn to an f-16 and a broccoli was a
green hoary monster. We looked at things
differently, but then we were educated how
to deal with the world. Creative is somehow
going back to that old aky line of thought.
Welcome weird thoughts, encourage

imagination to wander, nd an association or
look where other don't - literally, to the other
side.
There are tricks that help to loosen up the

mind.
29 WAYS TO STAY CREATIVE
www.vimeo.com/24302498
54
Rejecting the obvious

A good start is to identify the obvious and to
reject it. For example, if in a car ad its obvious
to show the car - so we won't. We'll think on a
way to show the idea of speed by blurring the
scenery or any other metaphor. Reject the
obvious and ask - OK, what now?
The Obvious
Creative Condence
http://amzn.to/2mxRJCP
55
Work in pulses
Like in martial arts, work impulses and don't
sink into the design process. It's hard to
upgrade during the design, its good to have a
quick break. go drink or doodle on a piece of
paper. Break the routine, even of for a couple
of minutes. Let go and return to work.
Work Smarter Not Harder

http://amzn.to/2mOfSqr
56
Hobbies outside of work

Many times designers design in their private
time too. A richer designer will be the one
who covers more areas. That's why it's good
to have hobbies. Movies, kites, cooking,
martial arts, writing, photography, etc.
Unbored: The Essential Field Guide to Serious Fun

http://amzn.to/2nfdQ5c
list of hobbies
www.discoverahobby.com
57
Dear dairy
It's good to have an organized schedule.
Surely when there are parallel projects.
Getting used to schedule Gantt, Marking
deadlines, Payments, Summits or any
professional occasions, interviews and as
follow. Scheduling is convenient, easing and
important - especially as freelancers.
How is that implying creative? Non-directly,

being organized free us from worries.
Dilberts calendar
http://amzn.to/2nt8x2u
41 58
Paper to computer
the screen limits our thinking. rst, it's good
to sketch using a pencil or sculpting.
Meaning, whatever, just not rst on the
computer.
Moleskine Classic Notebook

http://amzn.to/2mOoSM4
59
Breaking the rules

We should rst learn design rules, and there
are, only then we can keep trying to break
them. Don't work in an empty space but sit
on the shoulders of the experienced ones.
Then you'll be able to jump higher or knock
them down. Ho Ho Ho.
Rule 45...
http://bit.ly/45-Logo-Rules
60
Case studies
If you're already watching other's projects,
you better watch case studies. To see the full
process instead of looking at the nal
product only. Hear the brief, listen to the rsts
ideas and the description of the process
overall. Usually the important stuff are not
shown because they don't look good on
screen.
STUDY CASE
Showcase of Case Studies in Design Portfolios

http://bit.ly/Case-Studies-Portfolios
61
Try to learn from everyone

How the garbage man collects the garbage.
How the plumber carries his pipes. How a kid
picks his nose.
Take a professional and observe how he does
he do something. professionally, Check how
experienced designers reach a similar
outcome. Observing their way, slowly
adopting their methods and improving those.
Wiki how
www.wikihow.com
62
Skip forward
The idea Won't always come. Sometimes it's
better to move on, pass for the moment.
Sometimes it's better to just hop, In the
street, between events, books and over rules.
Feeling Stuck? Design What You Don't Know

http://bit.ly/design-what-you-dont-know
11 best ways to brainstorm creative ideas

http://bit.ly/11-ways-ideas
Sprint: How to Solve Big Problems and Test New Ideas

http://amzn.to/2mPNDrv
Brand Identity Breakthrough
http://amzn.to/2n5gnOP
63
Why
Why-why-why, like an annoying little curious
child. Many times, that simple question, reveal
the lack of information. Why does the
customer want to write this in the ad, Why
does he wish to publish an ad there or at all.
Suddenly we found out things that should
have been known before. Usually, things are
"obvious" just because we got used to a
schematic way of thinking. When we'll ask,
some will laugh like it's a silly question - but
then, only after they'll get lost in trying to
answer, we might nd interesting information.
Or they'll simply answer.
And there always be those with the huge ego
that will say that they knew it all. Even what
they haven't known, like they have actually
known, but just wanted that we'll ask them so
we'll understand more...
Branding questions
http://goo.gl/DsjqkA
Techniques for Analyzing Industries
http://amzn.to/2m8Rv9L
64
Previous research
Before any project, we have to learn the
subject. What have been done, what do you
think about what have been done. What did
the customer like or not. Don't accept
sentences like "I don't want to show you what
someone did before" and ask the client to
show you what he didn't like. Where we wish
to recreate, it helps to know what was done
previously. And sometimes the client ask for
new, but after seeing new stuff he'll go back
to the things he knows.
Health
65
workspace
Designers work in an unnatural environment
for the body. Sitting in front a screen as
oppose to moving freely. As so we are about
to spend much time in a close space without
no fresh air, with limited movement,
surrounded with lots of snacks. The sense of
the ofce workspace can move from prison to
a place where we can express our creativity.
Make Space: How to Set the Stage for Creative

http://amzn.to/2nLLpsq
66
The wrist
Extended work with a mouse some may
cause sores in the wrist. One solution is
wearing a small cast which keeps a good
position of the wrist. A second solution is an
ergonomic weird-mouse who force us to hold
him in a certain, and much healthier, way.
Third solution: Using a mouse pad with a
small pillow or make a tiny cushion with a
sock lled with rice. Fourth solution: Using a
graphics tablet. Wacom's graphic tablets is an
excellent solution. Generally, the forearm
should rest on the table.
Mueller Fitted Wrist Brace

http://amzn.to/2ngsBoB
Wacom Intuos Draw

http://amzn.to/2nM5S05
67
Eyes
Prolonged screen viewing is not good for the
eyes. One problem is the lack of a change in
focus. We are hard focused only in the short
length. Therefore, it's important every once a
while to look at various distances. Another
problem is that the light from the screen
dazzles the eyes. A third problem is that we
are, somehow, squinting less causing the
eyes to dry. The problems affect on the long
term and there are several steps you can and
should do. The most important step is to
take a hourly break for 10 minutes at least.
Step Two: Use eye drops. Third woeful step:
glasses, if we make an effort so we may need
glasses, There's no need to have them all the
time, but we can be aided and diversify. Step
Four: Gunnar Glasses.
The Bates Method for Better Eyesight

http://amzn.to/2mBn3kQ
68
Gunnar glasses
After the use of glasses and eye drops, still,
the eye pain didn't stop. After reading an ad
that promises wonders using strange glasses
called Gunnar, I corresponded with two out
of four YouTubers who praised the Gunnars.
The Gunnars Glasses do work. It lters the
glare from the computer screen. The basic
models has a yellow tint but there are models
without a tint which ts more to Designers.
The Gunnars, has a tiny number, like a really
weak pair of reading glasses. The Gunnars
can be customized with prescription as well.
Gunnar computer eyewear

http://amzn.to/2nM3qXv
69
stress
The will to be available, do good work, combin-
ing management or/and bad time estimates
might lead to a bad work process. False time as-
sessments, Troubles with les, All kinds of small
requests along the project or plans that sud-
denly demand time. Then the work extended to
our late ours, taking parts of our personal life.
Phone calls in weird hours and the feeling that
we have to answer even if it's not convenience.
We can and should answer shortly, or not, or
send a text message with a reason. Even a hard
to work with person should understand that
22:00 is too late. We can ask a customer/boss to
sum all his request in an email instead of hold-
ing you on phone for 30 minutes or to meet just
for having a meeting. If that's OK with you, so
OK. But if a phone call causing stress, now is the
time to search for peace of mind.
Headspace Meditation
http://amzn.to/2mWdEqy
70
Strech & Back Strength

Stretch out every few minutes, every hour get
up and stretch your bones. Try to move as
much as possible during the day. Either way,
you could end the day very stiff, the week in
more rigid, the month even more and let's
not talk about a year time.
Take care of your Back Strength. Not just

aerobics. It's important to strength back
muscles.
OPTP Stretching Exercise

http://amzn.to/2mPHYBB
71
Shape
Yoga, Pilates, Martial arts, Running,
Whatever. Keep in shape. If we were working
outside, in the elds, so we could've left the
matter aside, but we're not. So, it's highly
important, for our personal life, to maintain a
routine. There are plenty of online programs
we can do at home with a video guidance on
the computer. once every 2 days, half an hour
each day. something.
P90X DVD Workout (AWESOME!)
http://amzn.to/2ngoIQk
CORE DE FORCE - MMA inspired workout program
http://amzn.to/2mzidDT
72
Chair
A chair is an investment for long term,
& there are great chair.
Herman Miller Classic Aeron Task Chair
http://amzn.to/2mzjTgN
Ofce Posture Matters: An Animated Guide
http://vimeo.com/71441709
73
Screen
The height of the screen should be aligned in
a direct line with the eyes.
There are adjusted screens - such as Dell

Computer Ultrasharp U2415 24.0-Inch Screen
LED Monitor.
Another solution is an adjusted holder.
Dell Computer Ultrasharp U2415

http://amzn.to/2n5lXkg
Recommendations
74
Smashing magazine
Lots of materials about programming and
design. To keep up with changing trends and
technologies.
They also published some great books - see
here.
Smashing Magazine
www.smashingmagazine.com
Smashing Magazine books
http://amzn.to/2mWdFe0
75
Duolingo
OK, it's not connected directly to design.. but
in case you know already know English quite
well, you can also meet other design cultures
by learning a second language.
Try it, it's free.
More resources - here.
Duolingo
www.duolingo.com
Learn Any Language Fast and Never Forget It
http://amzn.to/2n5npmZ
76
Coftivity
Yep, it's kinda weird.. yet worth trying. Play
music + coftivity and click through work.
Coftivity
www.coftivity.com
For Emma, Forever Ago
http://amzn.to/2ngEJFU
77
Magazines
Read interesting magazines, it's widening out
knowledge and inspire. Lots of researches and
articles about communication, scicology and
society. furthermore - Many layouts to
observe!
An awesome book about Editorial layouts -
watch some free examples here!
National Geographic
http://amzn.to/2mPW4mF
Wired
http://amzn.to/2m98Or6
Photoshop Shortcuts Keyboard Skin
http://amzn.to/2mBXL63
78
Piano & Shortcuts

Work with both hands, like with a piano. One
hand on the keyboard and the other with the
mouse. Knowing the main shortcut is highly
important. Choosing the software's tool with
a mouse each time surely slow us down and
even testify about our in professionalism. In
most cases shortcuts are similar among the
graphic softwares.
V
Holding Space Key
Ctrl+S
Ctrl+Z \ Ctrl+Shift+Z
Ctrl+-
Ctrl++
& more...
Photoshop Keyboard Shortcuts
https://youtu.be/OnXHO8x8W3s
79
Ads of the world

Great, Up-to-date Ads from around the world.
Videos, Print, etc
Ads of the world
www.adsoftheworld.com
Mid-Century Ads
http://amzn.to/2mWj7O6
80
Marketoonist (Tom Fishburne)

Design as a eld is included and the
marketing work. The Marketoonist is an
up-to-date insightful blog about marketing
trends.
This One Time, at Brand Camp \ Tom Fishburne
http://amzn.to/2nm4yo7
Marketoonist - Tom Fishburne
www.tomshburne.com
81
Dilbert
We've mentioned "Ofce oriented
environment work" - and there for we read
the spectacular Dilbert's books. That is the
fastest and sober way to understand what is
an "Ofce hierarchy". It can also reduce
frustration.
The Dilbert Principle

http://amzn.to/2nDWi07
The Joy of Work: Dilbert's Guide to Finding Happiness

at the Expense of Your Co-Workers
http://amzn.to/2nmdoSJ
Finding a Job
82
Being different
Don't send a simple Word-made CV. You don't
need to edit a full-length documentary. You
can add, even into a simple doc le,
something small to shake the interviewer
before looking at your portfolio.
Boring
How To Write A Resume Which Will Get You Hired

http://amzn.to/2nm0FQc
50 CREATIVE RESUME DESIGNS

http://goo.gl/q2B6y3
Best Kept HR 400 Secrets
http://amzn.to/2mVxAIL
83
HR
According to Michel Scott (Ofce) - the "Evil".
Differentiate between interviews with an HR,
a professional designer, a department's
manager or a business owner who is not a
designer. A designer looks for professional
knowledge and you as being normal. A
business owner compares between cost and
prot. What does an HR look for?.. the ability
to t a social workplace - Loyalty, kindness,
stability and an impression of professionalism.
All of that is being based on the intuition that
the HR staff acquires with time. In general,
the HR personas looks for a condent gure
that will arrive on time and do the requested
work for a long term.
20 Secrets HR would never reveal
http://goo.gl/jErwKF
84
Negotiation
The moment you've nished learning you are
not a work-seeker or unemployed, not even
graduates. Now you either continue for M.A
(Not really..) or a successful freelancer. You
have a profession and the toolbox to offer a
service that people pay for. When you'll look
for the rst job, you'll feel what is negotiation
and how "they" doing you a favor for even
willing to hire you. That's how the system
works. When youll be business owners and
wish for vital rookies lets hope that youll
make a fortune so you wont repeat the
behavior you might have experience.
However, when youll search again for a job
until youll nd it - you are actually a great
freelancer who work non-stop but looks for a
permanent job because you wish for a long
term stability.
Burn Your Portfolio: Stuff they don't teach in design school

http://amzn.to/2nmjbb7
85
Dene your personal minimum

When I learn for a test I learn for a 100% score, but
if I'll just pass I'll be satised and wont try to.
Trying to have it all is a great ambition, yet - try to
dene the minimum in with youll be satised as
well, even as a temporary minimum. Maybe is the
salary, the position, a kind of experience that will
do good for the resume. Almost everything allow
us to learn & prot something.
When something doesnt reach our minimum,
or conditions have worsened, we can move on.
We can keep on our minimum even if others dont
like it, we dont need to compromise with
everyone. You shouldnt ght but turn to the
heart of the people.
Play the game, nd the decent way to do the stuff
you do. If the minimum is to leave work
maximum at six - So apologize kindly, smile and
get up at six.
Know Your Onions

http://amzn.to/2mEidCC
86
Searching for work

When you look for a job so you should offer
yourself for any relevnt option. Use free job
offering sites, use manpower companies
(very recommended), even apply to parallal
jobs. Someone looks for a programer or a 3d
artist - maybe they need also Designers. Let
them decide. We need to put the least
thought about whats relevent or not, the
manpowers staff can do the thinking. This
act reduce the tension.
This Is How to Get Your Next Job

http://amzn.to/2nz6JFw
87
Income and self-realization

Yes, the best job combine interest and great
payment. Sometimes the two variables dont
arrive together. If so, what is more important
for you - Interest in the cost of a midiate
salary or otherwise - Awesome salary in the
cost of continued boredom. People often
prise elds as Advertising or Hi-tech but hide
the less charming parts. Its not that we cant
have the full package, because we can, and
sometimes its even pretty easy - especially
because it rely on luck.
Cope with the Dark Side of People at Work

http://amzn.to/2mfFsrn
88
Income Vs benet
Sometimes its worth to work where you can
learn a lot or it will upgrade your resume even
in the salary is not high.
Sometime, and for a limited time.
Mistakes I Made at Work

http://amzn.to/2n9yDXD
89
Knowing the Market

After a few years, we start knowing the Design
work industry. Its good to browse once a
while job offers. Check statistics about
salaries, and talk with colleagues about the
subject.
Deep Work: Rules for Focused Success in a Distracted World

http://amzn.to/2mfAY3M
90
10 Years from now

Dene targets. How much would I want to
earn in the future, where is that possible,
what knowledge is appreciated in the
industry? What is the Style of job whom I
desire? Look at Seniors in the eld - where are
they, what do they do.
The Industries of the Future

http://amzn.to/2mVCqFV
The Ten Commandments 91

for the Graphic Designer
Saying NO
It's hard to imagine certain situation until
meeting those. Designers who create might
encounter different request - which wont t
with their values. What if youll be asked to
design an anonymous ad against a gure. If
youll be asked to work at the expense of your
family time. If youll be ordered to sabotage
les before sending them to the customer.
What if someone will try to use your access to
a database with personal details of
subscribers from a minisite. What if someone
will use you to know how to take advantage
of a young designer starting out. When
working with people we encounter bizarre
realities. Sometimes its hard to stick to
principles Becuase it might cause us out job
or hurt it. We need to know how to say no.
The Power of No
http://amzn.to/2nDSmMX

Do not fear threats

The moment a senior gure threats you is the
signal for a job search. There is no reason to
be intimidated or suffer from oppressive
attitude by a loud boss. Do not be afraid. you
can answer and ask politely, "Please do not
threat" or complain anonymously directly to
the CEO or HR if it is a large company. Its
easier to stand for normal behavior when our
position is well established - by a acquiring
the expertise in technicals matters others
avoid or because of seniority that gives a
breathing of unemployment benets and
compensation pay.
The No Asshole Rule
http://amzn.to/2nE6sxV

Dont argue with those who

dont understand
Often designers are asked to do thing that are
false from a design prespective and we do so
just to show that it is incorrect or see how
applicant falls in love with his "work" and
prefer it. Sometimes theres nothing we can
do, Some dont get Design and has the power
to decide. Clients, managers and senior
designers who received the ability to make
the nal decision. You better not argue with
those who do not understand because even if
theyll consider your opinion with great effort
- most chances you wont get any credit.
Invest in clients who value your opinion
about Design.
Get Clients Now!
http://amzn.to/2mfFnUF

How to Win Friends and Inuence

By Dale Carnegie
If you wish to work with people, you should
know how to communicate with people.
Designers are usually supported by
Middlemen - Account planners, managers,
etc. ones with a more developed social
component. This book is a door for a deep
insight into customer relations and service
providers. You should read and browse every
year in it. This book upgrades people with
normal social skills to have super social skills
- what leads to open doors.
How to Win Friends & Inuence People

http://amzn.to/2n9LmJF

Do >= Call + Talk + Read

If you make more than Blunder, Browse and
Stare at the same time so you will
self-develop a lot more. Anyone who would
spend more time learning will nd himself
ramble knowingly and then become silent
because of the unease created by noticing to
be left behind. Unease from the dozens of
medium sized projects and amazing people
who rst of all do and only then speak.
Do More Better: A Practical Guide to Productivity
http://amzn.to/2mEbU20

Priorities: Income vs Life

Everything has its drawbacks and advantages.
Employee and freelance worker, in any work
category. Among a lot of variables of wages,
conditions, creation, company, location,
hours, a daily breakfast with cookies, people
who govern with an iron st on the air
conditions temperature and bosses. What is
more important to you? In a case of a
necessary situation will you compromise on
your personal life or career. If you value life
then it is worth noticing that work does not
Grind your spirit, if Relationship and family
are important then set a proper limit for your
work availability. List of importance helps
notice that highly points wont be dissolved
by lower listed points.
Balance Me: A Realist's Guide to a Successful Life
http://amzn.to/2n1SuaF

Ship it http://bit.ly/seth-godin-blog-2010
If someone wakes up last minutes with
changes so he's not OK. It doesn't matter
whether he is a manager or a client. But, in
real time, you're not gonna insist because
we'll rather nish the project instead of
continuing in endless discussions. The "Ship
it" principle by the guru Seth Godin
emphasize an important point while going
against perfection that draws us back from
the nish line. air the project, Publish, Show.
Afterward, update a version or edit once
more. call it a beta or not. Don't wait too long,
someone might reach your goal before you, it
can get lost, or maybe just because there's no
real reason to delay. Unless there is.
Seth Godin: Quieting the Lizard Brain
http://vimeo.com/5895898

Honor credits
A designer deserves a credit for his work.
Creators remember everything they've made,
no one see herself as a tiny part. Respect
every designer, complement them, Excite by
their work (Exciting leads to learning).
Carrots and Sticks Don't Work
http://amzn.to/2n23pkC

You can't satisfy everyone

There will be someone that will be upset no
one went fully with his idea, for not gettif
enough credit, for imagining the outcome
differently, and some just nd it hard to
complement others. Just ignore nicely. Take
the criticism home cut it, burn it. Then
through what's left of it in a loosy Allie,
behind a failing hummus place.
Coping with Difcult People
http://amzn.to/2mEroTs
100
You've got a toolbox for making
the world better and happier.
Do it!
Follow updates on Facebook & Share!

https://www.facebook.com/Visual.Design.Rules/

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