IN NEW YORK MAGAZINE

Published since 2001 and targeting the luxury market,

IN New York is distributed at more than 420 leading
hotels, in-room and at the concierge desks, extended
stay accommodations, residential buildings, plus 150
additional locations throughout NYC.

IN New York targets affluent travelers during every leg of their journey
before, during and after their NYC experience. IN New York magazine
provides a comprehensive, behind-the-scenes, look at the best
New York City has to offer from a vast variety of restaurants, entertainment,
retail, museums, galleries and spas.
AUDIENCE
60.7 Million* Travelers Visited NYC in 2016

48 Million 12.7 Million

Domestic International

Total Annual Visitor Expenditures: 41 Billion a Year

11.9 Billion 8.5 Billion 4.7 Billion 8.8 Billion 7.6 Billion
Accommodations Dining Entertainment Shopping Transportation

//Visitor vs. //Resident

60.7 Million 8.5 Million

Spend 41+ Billion a year Set Budget

Dine Out Every Meal May Dine Out Once a Week

Shops 365 Days a Year May Shop Twice a Month

Attend a Show/Attraction Attend a Show/Attraction

Every Day Once a Month

*Source: NYC & Company 2016 statistics.

DEMOGRAPHIC PROFILE

//Gender //Affluence
40.3% 59.7% $182,000 $855,000
Male Female Avg. Household Income Avg. Household Net Worth

//Marital Status //Education & Employment

56.2% 43.8% 68.6% 31.5% 65.5%
Married Unmarried* Graduated Post-Graduate Professional/
College Study/Degree Managerial
Employment

//Average Readers Age //Readers Per Copy

49 4.5

*single, partnered, separated, widowed, divorced

DISTRIBUTION
7.6 million + 141,000 420 + 150 +
Annual Readership Monthly Circulation Hotels Additional Locations

HOTELS/CLUBS Carnegie Hotel, The

414 Hotel Carvi Hotel
50 NYC* Casablanca Hotel*
6 Columbus, A Sixty Hotel Cassa Hotel
60 Thompson Chambers Hotel
70 Park Ave. Hotel* Chatwal, The
Ace Hotel Chelsea Savoy Hotel*
AKA Wall Street CitizenM
Alexander Hotel* City Club Hotel
Algonquin, The City Rooms NYC
Aloft DowntownFinancial District Clarion Park Avenue
Ameritania Hotel* Club Quarters Downtown
Amsterdam Court Hotel Club Quarters Grand Central
Andaz 5th Ave. Club Quarters Midtown
Archer New York Hotel Club Quarters World Trade Center
Astor on the Park* Colonial House
Avalon Hotel NYC, The* Colony Club
Baccarat Hotel and Residences Comfort Inn W. 39th St.*
Belvedere Hotel* Concorde Hotel
Benjamin, The* Conrad Hotel
Bentley, The* Cornell Club, The*
Best Western Cosmopolitan Club*
Best Western Arena Hotel Cosmopolitan Hotel Tribeca
Best Western Bowery Court ,The
Best Western Plus Hospitality House* Courtyard by Marriott Manhattan/Fifth Ave.*
Best Western President Hotel Courtyard by Marriott Manhattan/Midtown East
Best Western Seaport Courtyard by Marriott Manhattan/Upper East Side
Blakely New York Hotel Courtyard by Marriott Times Square West
BORO Hotel Courtyard by Marriott/SoHo*
Bowery Hotel Courtyard by Marriott/Times Square South
Broadway Plaza Hotel, The Crosby Hotel
Broom NYC, The Crowne Plaza Times Square Manhattan*
Bryant Park Hotel, The Desmond Tutu Center
Candlewood Suites Distrikt, The*
Carlton Hotel* DoubleTree Chelsea
Carlyle, The* DoubleTree Financial District
*Indicates magazine is in-room at this hotel
Continued from previous page

DoubleTree Guest Suites Hilton Garden Inn New York / Midtown

DoubleTree Metropolitan Hotel New York* Park Avenue* The magazines educate the Concierge Community on everything
Dream Hilton Garden Inn Times Square
Dream Downtown Hilton Garden Inn Times Square Central
happening in NYC to help us direct guests on where to go!
Duane Street Hotel Hilton Garden Inn W. 28th St. Ela Orosova, Loews Regency Hotel, New York
Dumont NYC Hilton Manhattan East Hotel*
Dylan Hotel* Hilton New York
East Houston Hotel Hilton Times Square* Incentra Village House Millennium Hilton, The*
East Village Hotel Holiday Inn Express Times Square Ink 48* Millennium Broadway Hotel New York*
Eastgate Tower Hotel W. 39th St. Inn at Irving Place Morgans
Edge Hotel, The Holiday Inn Express W. 29th St.* InterContinental Hotel Times Square Muse Hotel, The*
Element Times Square Holiday Inn Express W. 45th St. InterContinental Hotel New York Barclay New York EDITION, The
Empire Hotel Holiday Inn Express Water Street Iroquois New York, The* New York Marriott Downtown*
Eurostar Wall Street Holiday Inn LES James Hotel, The New York Marriott Eastside
Evelyn Holiday Inn Manhattan 6th Avenue* Jane, The New York Marriott Marquis*
Eventi Hotel* Holiday Inn Manhattan Financial District Jewel Hotel, The NH Jolly Madison
Excelsior Hotel Holiday Inn Midtown JW Marriott Essex House NY Night Hotel Times Square
Fairfield Inn by Marriott Times Square Holiday Inn Midtown W. 31st St. Kimberly Hotel Night Hotel*
Fitzpatrick Grand Central Hotel Holiday Inn Times Square South Kitano New York, The NOMO SOHO
Fitzpatrick Manhattan Homewood Suites by Hilton Knickerbocker, The Nolitan Hotel
Flat Iron Hotel Hostelling International La Quinta Manhattan Nomad Hotel
Four Points by Sheraton Midtown Hotel 373 Fifth Ave.* Langham Place, Fifth Avenue Novotel New York
Times Square Hotel 99* Le Parker Meridien Omni Berkshire Place
Four Points by Sheraton Financial District* Hotel Belleclaire Lex NYC, The On the Ave Hotel*
Four Points by Sheraton SoHo Hotel Carter (closed for renovations) Library Hotel* ONE UN Plaza Hotel*
Four Seasons Hotel New York Hotel Chandler Loews Regency Opera House Hotel *
Four Seasons Hotel New York Downtown Hotel Deauville Lombardy Hotel* Out NYC, The
Franklin Hotel, The Hotel Edison* London NYC, The Paramount Hotel*
Gansevoort Meatpacking Hotel Elyse* Lotte New York Palace* Park Central New York
Gansevoort Park Hotel Hotel Five44 Lowell, The* Park Hyatt New York
Gardens NYC Hotel Giraffe Lucerne Hotel Park Lane New York
Gem Hotel Chelsea, The Hotel Hugo* Mandarin Oriental Hotel Park South Hotel*
Gem Hotel Midtown West, The Hotel Indigo* Manhattan at Times Square Hotel* Pearl Hotel
Gild Hall Hotel Indigo Lower East Side Manhattan Club, The Peninsula New York, The
Gotham Hotel Hotel Mela Manhattan NYC Penn Club of New York
Gracie Inn Hotel Metro Manhattan West Hotel Phillips Club, The
Gramercy Park Hotel Hotel on Rivington Mansfield Hotel* Pierre New York, A Taj Hotel, The*
Grand Hyatt New York Hotel Pennsylvania* Marcel, The* Plaza, The
Greenwich Hotel, The Hotel Plaza Athne* Maritime Hotel, The POD 39 Hotel
Gregory Hotel New York, The Hotel Stanford Mark Hotel, The POD Hotel
Hampton Inn Manhattan/Downtown Hotel Verite (closed for renovations) Marrakech Hotel, The* Premier, The
Financial District Hotel Vetiver* Marmara-Manhattan, The* Princeton Club of New York, The*
Hampton Inn Pearl St. Hotel Wales Marmara Park Avenue Q&A Hotel by Furnished Quarters
Hampton Inn W. 24th St.* Hotel Wolcott, The* Marriott Fairfield Inn and Suites Quin, The
Hampton Inn W. 31st St. Hudson Hotel W. 33rd St. Radisson Martinique on Broadway
Hampton Inn W. 35th St.* Hyatt 48 Lex Mave Hotel Redbury NY, The
Harvard Club, The Hyatt Herald Square* Mercer, The Renaissance New York Hotel 57
Herald Square Hotel* Hyatt Place Midtown South Michelangelo, The* Renaissance New York Midtown Hotel
HGU New York Hyatt Union Square Milford Plaza Hotel*

*Indicates magazine is in-room at this hotel

Continued from previous page

Crowne Plaza LaGuardia Airport Fairfield Hilton at Newark*

Where IN New York is the best resource for our Concierge Community

Inn (LIC) Hilton Short Hills*
Dazzler Booklyn Hotel Holland Motor Lodge, Jersey City
and the products are great assets for our guests. Fairfield Inn and Suites Brooklyn Holiday Inn, Harmon Meadow
Brian Pierce, The Ritz-Carlton New York, Central Park Fairfield Inn & Suites LIC Holiday Inn, Hasbrook Heights
Fairfield Inn Marriott (Jamaica) Holiday Inn Express, Paramus
Franklin Guesthouse Hyatt Regency Jersey City
Renaissance New York Hotel Times Time, The Garden City Hotel LaQuinta Inn & Suites, Meadowlands
Square* Tribeca Blu Garden Inn & Suites (Jamaica) Oakwood Corporate Housing Jersey City
Renwick, The Trump International Hotel & Tower Hampton Inn LaGuardia Renaissance Meadowlands*
Residence Inn Marriott 48th & Lex Trump Soho Henry Norman Hotel Renaissance Newark Airport
Residence Inn Marriott Times Square, The Tuscany, The Hilton Brooklyn New York Sheraton Crossroads Mahwah
Ritz-Carlton New York, Battery Park, The University Club* Hilton Garden Inn Queens/JFK Airport Sheraton Edison Hotel Raritan Center NJ*
Ritz-Carlton New York, Central Park, The Viceroy, The Hilton New York JFK Sheraton Parsippany Springhill Suites
Ritz-Carlton, Westchester, The W Downtown Home2 Suites by Hilton (LIC) by Marriott
River Club* W New York Holiday Inn Express Brooklyn W Hotel, Hoboken
Riverside Tower Hotel W Times Square Holiday Inn Express JFK Westin Jersey City
Rockefeller Center Hotel* W Union Square Holiday Inn LaGuardia* Westminster Hotel
Roger New York Waldorf Astoria, The* Holiday Inn Manhattan View (LIC) Williamsburg Hotel, The
Roger Smith Hotel Waldorf Towers, The Holiday Inn New York QueensJFK
Room Mate Grace Warwick New York, The* Airport CONNECTICUT HOTELS
Roosevelt Hotel, The Washington Jefferson Hotel* Hotel Indigo Brooklyn Compass Furnished Apartments
Roxy, The Washington Square Hotel Le Bleu* Hilton Stamford Hotel
Royalton Wellington Hotel John Hotel* Holiday Inn Select Stamford*
Salisbury Hotel West 57th Street, by Hilton LaGuardia Marriott Courtyard Stamford Marriott Hotel*
San Carlos Hotel* WestHouse Hotel Marco Hotel LaGuardia
Sanctuary, The Westin Governor Morris, The New York Marriott Brooklyn Bridge Hotel CORPORATE HOUSING
Setai Club Westin New York at Times Square* NU Hotel Alternative Business Accommodations
Seton Hotel Westin New York Grand Central, The NY Moore Hostel AKA: Central Park
Shelburne NYC* Wingate by Wyndham (W. 35th) Parc Hotel, The* AKA: Sutton Place
Sheraton New York Hotel and Towers* Wyndham Garden (W. 36th)* Pointe Plaza Hotel AKA: Times Square
Sheraton Tribeca* Wyndham Garden (W. 58th) Q4 Hotel AKA: United Nations
Sherry-Netherland Hotel, The* Wyndham Garden Inn Chelsea Ritz-Carlton Residences, The; Bridgestreet Corporate Housing
Shoreham Hotel Wyndham Midtown 45 RL Hotel by Red Lion Churchill Corporate Housing
SIXTY LES Wyndham New Yorker Long Island, North Hills Execustay by Marriott
Skyline Hotel Yale Club of New York City, The* Sheraton Brooklyn* Furnished Quarters
SMYTH Hotel Yotel New York Super 8 Brooklyn Maison International
Sofitel New York Wingate Inn & Suites at LaGuardia* Nectar at The Nash
SoHo Grand Hotel, The BROOKLYN/QUEENS/LONG ISLAND/ Wyndham Garden Brooklyn Sunset Park* NYC-JC Luxury Suites
SoHo House New York, The STATEN ISLAND Z Hotel New York (LIC) Oakwood Corporate Housing
Solita SoHo Hotel* 1 Hotel Brooklyn Bridge Globe Quarters
St. James Hotel Aloft Brooklyn* NEW JERSEY HOTELS Radio City Apartments
St. Regis New York Box House Hotel, The * Clarion Hotel Empire Meadowlands Suites at Silver Towers
Standard East Village Best Western Gregory Hotel Clinton Inn Hotel*
Standard New York BKLYN House Hotel* DoubleTree by Hilton Fort LeeGeorge AIRLINES: IN-FLIGHT AND/
Staybridge Suites Brooklyn A Hotel, The* Washington Bridge OR VIP LOUNGES
Strand Hotel, The* Comfort Inn Crescent St. Doubletree by Hilton Jersey City* Air France Lounges at:
Surrey, The* Comfort Inn JFK Hampton Inn Carlstadt Charles De Gaulle, Orly & JFK
Sutton Court Hotel Condor Hotel Hilton Hasbrouck Heights
*Indicates magazine is in-room at this hotel
Continued from previous page

American Airlines Gate Service in: Luxury Attach Corporate

London, Brussels, Paris, Frankfurt & Morgan, Lewis & Bockius LLP Our guests and Concierge team rely on the informative and attractive
Zurich TOWN Residential 5th Ave
AMEX Centurion Lounge Mexico City TOWN Residential Astor Place
magazines daily for servicing our guests.
Airport, British Airways Lounges at: TOWN Residential FIDI Carolyn Innocenzi, Lotte New York Palace
Heathrow, Manchester, Gatwick & TOWN Residential Soho
JFK (also serves as the main lounge UK Trade & Investment
for Cathay Pacific, Iberia, All Nippon United Nations Secratariat Building OTHER LOCATIONS Macys Visitor Center
Airways, Qantas) 34th Street Partnership MarineMax Chelsea Piers Marina
EL AL: On aircraft and at JFK RESIDENTIAL BUILDINGS WITH 9/11 Tribute Visitor Center Memorial Sloan Kettering Cancer Center
Continental Airlines Presidents Club CONCIERGE SERVICE AAA New Jersey Motor Club New World Travel
at Newark 90 Washington Altour American Express New York Airport Shuttle (City Experts
Emirates Lounge at JFK 170 East End American Girl Place Desk)
EOS/MAXjet Lounges at: 325 Fifth Ave. American Management Association New York Athletic Club
Stansted, UK 681 Fifth Ave. Amtrak Club Acela First Class Lounges New York City College of
Etihad Airlines Abigail Michaels Concierge Boston, Chicago, Technology
Swiss International Airlines Anthem, The New York, Philadelphia, New York Presbyterian Guest Facility*
Teterboro Airport Atlas Building Washington, DC New York Presbyterian/Columbia
United Airlines Red Carpet Club at: JFK, Avalon Riverview, Long Island City, The Amtrak Passenger Cars on Trains from New York Presbyterian Weill Cornell
LaGuardia and Newark Baxter Street Development Chicago to New York New York University Jeffrey S. Gould
Virgin Atlantic Lounges at: Company, LLC Montreal to New York Welcome Center
Heathrow, Gatwick, JFK & Newark DJK Residential Barneys New York Hospital Campus
Douglas Elliman Real Estate Beyond Group Travel NYC & Company Kiosks
CONSULATES & MISSIONS Foundry Residential Big Apple Greeter Chinatown, Financial
Permanent Mission of Algeria to the U.N. Heritage at Trump Place Bloomingdales Visitor Center District and Harlem
Permanent Mission of Belgium to the U.N. Madison Belvedere, The Bloomingdales SoHo Guest NYC & Company Visitors Center
Permanent Mission of Germany to the U.N. Manhattan House Relations Center NYU
Permanent Mission of Russia to the U.N. Marc, The Brooks Brothers Queen Mary 2
Nicole Central Park Tours, Inc. Rossinis
CONVENTIONS/TRADE SHOWS/ NYbG Attache Chamber of Commerce Saks Fifth Avenue
SPECIAL EVENTS NYC-JC Suites Cityami Shops at Columbus Circle, The
Architectural Digest Home Design Show Ocean Davidoff of Geneva Shrine NYC
Big Apple Greeter Fundraisers One Beacon Court Downtown Association, The Tent & Trails
GLBT Expo at Jacob K. Javits Convention Oval Concierge Empire CLS Thomas Cook India Ltd.
Center Ritz Plaza, The Equinox at 54th St. Travelex Worldwide Money
Grand Gourmet Ritz Tower, The Excel Limousine Services (Queens) (multiple locations)
Hotel/Motel & Restaurant Show at Rivertower Federal Hall Upper Manhattan Empowerment Zone
Jacob K. Javits Convention Center River Place Gem Limo USO Metropolitan NY Port Auhority
New York Times Travel Show at Jacob K. Sessanta Grand Central Partnership Terminal
Javits Convention Center Sheffield 57 Gray Line New York YMCA of Greater New York
Winters Eve Stonehenge Village Sightseeing Visitors Center Wempe Jewelers
Corporations In New York City Superior Ink Intrepid New Yorker Westfield World Trade center
5 Penn Plaza Taylor Made Furnished Apartments Jacob K. Javits Convention Center
111 Eight Avenue Tribeca Tower Lower East Side Partnership, The
Capital One Trump World Tower Madame Tussauds

*Indicates magazine is in-room at this hotel

EDITORIAL CALENDAR
This must-have visitor magazine (circulation 141,000 per month) incorporates
shopping, dining, attractions, entertainment, museums, galleries and more in
every issue.

JANUARY New Years Resolutions JULY Family Fun for All Ages

FEBRUARY Special Dining Issue AUGUST NYC's Best Spots to Beat the Heat

MARCH Best of Culture in NYC SEPTEMBER Special Fashion Issue

APRIL Spring Fashion OCTOBER Best Fall Activities in

and Around NYC
MAY Special Dining Issue
NOVEMBER Special Dining Issue
JUNE Alfresco Time
DECEMBER Holiday Gift Guide

//In Every Issue

SKYLINE
A behind-the-scenes glance at notable, timely cultural events.

CALENDARS
Daily happenings throughout NYC.

OUT & ABOUT

Snapshots from the latest concierge VIP events.

MAP
Up-to-date NYC map.
INTEGRATED PLATFORMS
7.6 million 45,000 35,000
READERS ENGAGED FOLLOWERS
Monthly Newsletter Subscribers

//Print //Digital
Branding Campaigns Social Media
Custom Content Sponsored Content
Editorial Listings Email Marketing

//Events //Strategic Partnerships

Custom Client Events Concierge Community
Branded Events Associations and Chambers
Educational Seminars Trade Shows/Expos
RATES, SPECS + SCHEDULES

1/2 H

2/3 V 1/3 V Full Page

2 Page Spread

1/6 V 1/3 SQ
1/12
SQ

//Specs //Advertising Deadlines

UNIT NON-BLEED BLEED* TRIM ISSUE AD CLOSE MATERIALS DUE
2 Pg. Spread** 14.5 x 10 16.25 x 10.75 15.75 x 10.5 January Nov. 22 Nov. 28
Full Page 7.25 x 10 8.125 x 10.75 7.875 x 10.5 February Dec. 21 Dec. 28
2/3 Page V 4.625 x 9.75 n/a n/a March Jan. 20 Jan. 27
1/2 Page H 7 x 4.75 n/a n/a April Feb. 22 Feb. 27
1/3 Page Sq 4.625 x 4.75 n/a n/a May March 22 March 29
1/3 Page V 2.25 x 9.75 n/a n/a June April 21 April 28
1/6 Page V 2.25 x 4.75 n/a n/a July May 23 May 26
1/12 Page 2.25 x 2.375 n/a n/a August June 23 June 29
September July 21 July 28
October Aug. 23 Aug. 29
//Rates November Sept. 22 Sept. 29
UNIT 1 X 3X 6X 9X 12X December Oct. 20 Oct. 27
Full Page $12,360 $11,740 $10,955 $10,070 $8,530
Cancellations not received in writing prior to the space reservation date will not be
2/3 Page $10,465 $9,950 $9,010 $8,210 $7,225 accepted. Advertisers not completing contract schedule are subject to short rate.
1/2 Page H $10,080 $9,570 $8,670 $7,960 $6,960
*Bleed Safety: Keep all live matter 1/4 from the trim size on all four sides.
1/3 Page $5,980 $5,670 $5,125 $4,655 $3,995
**Add 1/4 on each side of center line of spine for safety margin.
1/6 Page V $3,475 $3,320 $2,990 $2,735 $2,265 All ads must conform to the dimensions above. If they do not, the ad will be modified to fit the
appropriate space at the advertisers expense.
1/12 Page $2,045 $1,935 $1,755 $1,534 $1,265