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    Guidelines On The Use of ASEAN 50 Logo

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    yosia_prakoso
    The document provides guidelines for the use of ASEAN's 50th anniversary logo. It describes the logo's design which symbolizes ASEAN's founding and unity. It specifies how the logo can be used in promoting anniversary events and on commemorative merchandise. The logo must be used properly and not altered. Only ASEAN bodies and accredited entities are authorized to use the logo, while outside groups must submit requests for permission. The authorities who can approve such requests depend on the requestor's location. Permission expires on December 31, 2017.

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    © All Rights Reserved
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    Guidelines On The Use of ASEAN 50 Logo

    Uploaded by

    yosia_prakoso
    105 views4 pages
    The document provides guidelines for the use of ASEAN's 50th anniversary logo. It describes the logo's design which symbolizes ASEAN's founding and unity. It specifies how the logo can be used in promoting anniversary events and on commemorative merchandise. The logo must be used properly and not altered. Only ASEAN bodies and accredited entities are authorized to use the logo, while outside groups must submit requests for permission. The authorities who can approve such requests depend on the requestor's location. Permission expires on December 31, 2017.

    Original Description:

    GUIDE ASEAN LOGO

    Original Title

    Guidelines on the Use of ASEAN 50 Logo

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    The document provides guidelines for the use of ASEAN's 50th anniversary logo. It describes the logo's design which symbolizes ASEAN's founding and unity. It specifies how the logo can be used in promoting anniversary events and on commemorative merchandise. The logo must be used properly and not altered. Only ASEAN bodies and accredited entities are authorized to use the logo, while outside groups must submit requests for permission. The authorities who can approve such requests depend on the requestor's location. Permission expires on December 31, 2017.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    105 views4 pages

    Guidelines On The Use of ASEAN 50 Logo

    Uploaded by

    yosia_prakoso
    The document provides guidelines for the use of ASEAN's 50th anniversary logo. It describes the logo's design which symbolizes ASEAN's founding and unity. It specifies how the logo can be used in promoting anniversary events and on commemorative merchandise. The logo must be used properly and not altered. Only ASEAN bodies and accredited entities are authorized to use the logo, while outside groups must submit requests for permission. The authorities who can approve such requests depend on the requestor's location. Permission expires on December 31, 2017.

    Copyright:

    © All Rights Reserved
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    Final

    Guidelines on the Use


    of ASEANs 50th Anniversary Logo

    1. Background
    To mark ASEANs 50th Anniversary, the ASEAN Member States have adopted a commemorative logo
    to promote and publicize ASEANs Golden Jubilee in 2017. The logo is illustrated below:

    The logo depicts a golden sun with five rays symbolizing hopeful beginnings and five decades of
    prosperity. The dove of peace is painted in red to symbolize courage and dynamism. The ten stars
    represent the ten ASEAN Member States; they are positioned even-handed to signify equality and
    active collaboration.

    2. Use of the Commemorative Logo


    The logo may be used to promote and publicize events and activities marking ASEANs 50th
    Anniversary. The logo may also be used on a variety of 50th Anniversary souvenirs/promotional
    materials, for example: pins, t-shirts, posters, caps, key chains, mugs, stamps, etc.

    The logo must be used in proper manner and not to be subjected to any indignity. It is prohibited to
    use the logo as an advertisement or trademark for any political propaganda in whatever form.

    3. Specifications of the Logo


    The logo shall appear in the following specified colors:
    Blue (Pantone 286, CMYK 100-60-0-10);
    Red (Pantone 032, CMYK 0-90-90-0);
    Yellow (Pantone 1-3, CMYK 0-0-100-0)

    The logo may also appear in grayscale, pure black & white, gold, or silver.

    The size of the logo may be reduced or increased, but always in proportion. If the logo is to be
    reduced in size, the elements of the logo must still be distinct.
    Final

    The logo should not be distorted or modified in any way. For instance:
    Do not tilt the logo in anyway
    Do not crop any part of the logo
    Do not interchange the colors
    Do not distort its shape
    Do not place the logo on a strong color or busy background that would obscure the logo

    4. Authorized Use of the Logo


    ASEAN Member States, ASEAN sectoral bodies, ASEAN Secretariat, official ASEAN institutions, and
    entities accredited to ASEAN are authorized to use the commemorative logo.

    Any party outside the formal ASEAN structure that wishes to use or display ASEANs 50th Anniversary
    logo should submit a request in writing. The request must include information on the
    organization/institution/company, the specific purpose of using the logo, and prototype of the
    proposed use of the ASEANs 50th Anniversary logo.

    The approving authorities for the requests to use of the logo are as follow:
    i) ASEAN National-Secretariats, which will decide on requests by parties located in their
    respective countries;
    ii) ASEAN Committees in Third Countries, which will decide on requests made by parties
    located in the countries where they are respectively based; and
    iii) ASEAN Secretariat, which will decide on requests submitted direct to the Secretariat and
    those requests that do not fall into the above two categories under the ASEAN National
    Secretariats and ASEAN Committees in Third Countries.

    Permission to use the logo is up to 31 December 2017.

    High resolution softcopy of the logo should be provided after approval is granted.

    Further details on the use of the ASEAN Commemorative logo are provided in the attachment:
    How to Seek Authorization to Use ASEANs 50th Anniversary Logo. They are also available at the
    ASEAN website: www.asean.org.


    Final

    How to Seek Authorisation


    to Use ASEANs 50th Anniversary Logo

    1. Any party outside of the formal ASEAN structure that wishes to use or display ASEANs 50th
    Anniversary logo will need to submit a formal request in writing to get the approval of the
    appropriate authorities as listed below.

    2. If you are located in one of the ten ASEAN Member Countries, you can contact the following:

    Country you are


    Write to Fax Number E-mail
    located in
    ASEAN-Brunei Darussalam
    (673) 2261997 /
    Brunei Darussalam Ministry of Foreign Affairs and dept.ofasean@mfa.gov.bn
    2230904
    Trade
    ASEAN-Cambodia
    (855) 23 216 144,
    Cambodia Ministry of Foreign Affairs and mfaic@mfa.gov.kh
    216 141
    International Cooperation
    ASEAN-Indonesia (62-21) 350-9049,
    Indonesia ksal.aseankemlu@gmail.com
    Ministry of Foreign Affairs 720-3021
    ASEAN-Laos (856) 21
    Lao PDR aseanlaos@gmail.com
    Ministry of Foreign Affairs 413268/451927
    ASEAN-Malaysia
    Malaysia (60-3) 8889 2729 myasean@kln.gov.my
    Ministry of Foreign Affairs
    (9567) 412395,
    ASEAN-Myanmar
    Myanmar 412396 dgasean@gmail.com
    Ministry of Foreign Affairs
    (63-2) 834-3247;
    ASEAN-Philippines
    Philippines 831-8951 asean.philippines.div1@dfa.gov.ph
    Department of Foreign Affairs
    ASEAN-Singapore
    Singapore (65) 63798288 mfa_asean_singapore@mfa.gov.sg
    Ministry of Foreign Affairs
    (66-2) 643-5223/
    ASEAN-Thailand
    Thailand 643-5230 / 619- asean01@mfa.go.th
    Ministry of Foreign Affairs
    0043/ 643-5218
    ASEAN-Viet Nam
    Viet Nam (84-4) 3843-5758 asean.mfa@mofa.gov.vn
    Ministry of Foreign Affairs

    3. If you are located in any country where there is an ASEAN Committee in Third Countries (or ACTC),
    you may contact the chairperson of the relevant ACTC as indicated here at
    http://asean.org/asean/asean-structure/committees-abroad/
    Final

    4. If the country you are located in does not fall in any of the above two categories, you can send your
    request to the Community Relations Division of the ASEAN Secretariat by email to public@asean.org
    or fax to (62-21) 739-8234.

    5. In submitting your request, please include your company/organisational profile, the specific purpose
    for using the logo, and the prototype of the proposed use of the ASEANs 50th Anniversary logo.

    6. Permission to use the logo will be granted up to 31 December 2017.

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