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    Avendus Live Project

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    Rishabh Gupta
    The document outlines a methodology to understand the presence of Ayurveda in women's health products for treating hormonal imbalances and menstrual issues. It involves visiting 5 local chemists to obtain quantitative and qualitative insights on Ayurvedic medications sold. Questions will focus on product listings, best-selling brands, procurement methods, and promotional activities. Key insights and an evaluation of Ayurveda's role in women's health products will be documented. Submissions are due by July 16th, 2017.

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    Avendus Live Project

    Uploaded by

    Rishabh Gupta
    73 views2 pages
    The document outlines a methodology to understand the presence of Ayurveda in women's health products for treating hormonal imbalances and menstrual issues. It involves visiting 5 local chemists to obtain quantitative and qualitative insights on Ayurvedic medications sold. Questions will focus on product listings, best-selling brands, procurement methods, and promotional activities. Key insights and an evaluation of Ayurveda's role in women's health products will be documented. Submissions are due by July 16th, 2017.

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    The document outlines a methodology to understand the presence of Ayurveda in women's health products for treating hormonal imbalances and menstrual issues. It involves visiting 5 local chemists to obtain quantitative and qualitative insights on Ayurvedic medications sold. Questions will focus on product listings, best-selling brands, procurement methods, and promotional activities. Key insights and an evaluation of Ayurveda's role in women's health products will be documented. Submissions are due by July 16th, 2017.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    73 views2 pages

    Avendus Live Project

    Uploaded by

    Rishabh Gupta
    The document outlines a methodology to understand the presence of Ayurveda in women's health products for treating hormonal imbalances and menstrual issues. It involves visiting 5 local chemists to obtain quantitative and qualitative insights on Ayurvedic medications sold. Questions will focus on product listings, best-selling brands, procurement methods, and promotional activities. Key insights and an evaluation of Ayurveda's role in women's health products will be documented. Submissions are due by July 16th, 2017.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Ayurveda in women health

    To understand the presence of ayurveda in women health products especially for treating hormonal imbalances and
    Objective
    menstrual issues

    Process The decided methodology is obtaining insights from local chemists about ayurvedic medication for women health

    Visit a minimum of 5 local chemists


    (A higher number will be allotted higher points)
    Requirements
    Obtain both quantitative and qualitative answers as far as possible for each question
    (Comprehensive answers will be allotted higher points)

    For each chemist, record the name and address

    Output Record responses by each chemist separately and attach as an appendix

    Create one page on key insights derived and your evaluation of the presence of ayurveda in women health

    The final date for submission of entries is 16th July 2017 23:59:59

    Private & Confidential


    Submission
    All entries to be mailed in the PPT format to tashwita.ghatpande@avendus.com

    1
    Questions for local chemists

    1. Do you sell any medication for menstrual/hormonal problems? (Yes/No). Which are these products ? (Get a comprehensive list)

    2. Which brands/ company products do you sell in the above category? (Please specify)

    3. Which of the products above are ayurvedic/ herbal? How frequently do you reorder stock for each?

    4. Do you sell any women health tonics/supplements? (Yes/No). Which are these products ? (Get a comprehensive list)

    5. Which brands/ company products do you sell in the above category? (Please specify)

    6. Which of the products above are ayurvedic/ herbal? How frequently do you reorder for each?

    7. Rank the following brands as per customer preference


    (Dabur Ashokarishta/ Dabur Dashmularishta/ Zandu Ashokarishta/ Baidyanath Ashokarishta / Baidyanath Meri Sakhi / Hempushpa / Charak
    M2 Tone)

    8. Rank the following brands as per your (chemist) recommendation


    (Dabur Ashokarishta/ Dabur Dashmularishta/ Zandu Ashokarishta/ Baidyanath Ashokarishta / Baidyanath Meri Sakhi / Hempushpa / Charak
    M2 Tone)

    9. How do you procure the above products? (Individual distributors / common distributors / wholesalers)

    10. What is the SKU for each brand ? How many SKUs are sold per week?

    11. Do any of the companies approach you for promotion? How often?

    Private & Confidential


    12. What type of margins do you enjoy on each brand? (Get for each of the above mentioned brands)

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