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News AEONCelebrates30YearsofEnrichingLivesinMalaysia
PressRelease Klang,20February2014AEONCO.(M)BHDofficiallylaunchedthecelebrationoftheir30thAnniversarytoday,
markingthestartofanewchapterwithacommemorationoftheirpastsuccessesandapromisetocontinueenriching
2017
customersliveswithnewandinnovativeideastoenhancetheirshoppingexperience.
2016

2015 Foraslongasthenationcanremember,AEONhasbeenclosetotheheartsofMalaysiansasaretailerandalifestylehub.
Inourgrowthovertheyears,wehaveovercomemanyobstaclestogettowherewearetoday,butlookingback,itwaswell
2014
worththeexperience,saidNurQamarinaChew,ManagingDirectorofAEONCO.(M)BHD,atthekickoffeventinAEON
2013 BukitTinggiShoppingCentre.

NewsArchive
ThemedANewBeginningwithYou,theyearlongcelebrationwillseeAEONpursuingvariousinitiativestoexpress
gratitudetotheloyalcustomersespeciallyAEONmembers,businesspartners,shareholdersandthelocalcommunity.

EnrichingLives
Movingforward,AEONaspirestobetheleadingretailerinprovidingcustomerswithacompletelifestyleexperienceby
focusingtheireffortsin5keyareas.Thefirst,istoprovidehigherqualityproductssourcedfromethicalsuppliers,bothlocally
andinternationallyinordertooffermorevariety,fresherselectionsandgreatervaluetothecustomers.Weareproudtosay
thatweofferamultitudeofchoices,cateredtosuitanyandeverycustomer.AEONistheonlyretailertoreceivetheHalal
certificateforoursushioutletandprocessingcenter,saidNurQamarina.

ThetwootherareasthatAEONwillbefocusingonincludeenhancingcustomersentertainmentandshoppingexperience.
AEONwillcontinuetransformingtheirmallsintoalifestylehub,allowingcustomerstoshop,socialize,dineandplay,
makingeveryvisittothemallanallencompassingescapadeforanyoneandeveryone.

AEONhasprideditselfinprovidinginvaluableamenitiessuchascomfortablebenchesforshoppersneedingalittlerest,
convenientlylocatedsurau,freewirelessInternetconnection,andtheirKidzoneinteractiveplayroundandplayareaswith
librariesforchildren,ensuringease,peaceofmind,anddelight.

CustomerserviceisanotherfocusofAEON.Wehavealwaysbelievedthatinordertoserveourcustomersbetter,weneed
todevelopandboostourinternaltalents.Oursuccessinthelast30yearsisbecauseofthetirelessandvaluable
contributionofourpeopleandweplacegreatimportanceinhelpingthemgrowwithus,shefurtheradded.Retail
employeesatAEONundergostringentinhousetrainingandarealsosenttoJapanundertheirleadershipprogramto
furtherhonetheirskills.

OneofthekeydistinctionsofAEONfromotherretailersistheirintegralroleincontributingtothelocalcommunity.Asthe
onlyretailerinMalaysiawithitsowncharityfoundation,WithAllOurHeartsMalaysianAEONFoundation,AEONwill
continuetoadvocateprogramsandinitiativesforthebettermentofthecommunityespeciallyforchildren.Someofour
notableeffortsinthepastyearsincludeinvestingapproximatelyRM600,000inschoolsundertheBESTprojecttoimprove
thelearningenvironmentaswellasajointcollaborationwiththeMinistryofEducation(MOE)andMinistryofEnergy,Green
TechnologyandWater(KeTTHa),whereweinvestedRM1.2milliontoinstallsolarpoweredsystemsinselectedschoolsto
increaseawarenessandeducateonrenewableenergysource,saidDatoAbdullahMohdYusof,PresidentofMalaysian
AEONFoundation,andalsotheChairmanofAEONCO.(M)BHD,whowasalsopresentatthelaunchevent.

TheButterflyhasbeenassimilatedintoAEONs30thanniversary,signifyingrebirthandchangingforthebetter.The
butterflyisperhapsthemostwidelyrecognizedsymbolofrebirthandchangingforthebetter.Andjustlikeit,wewillemerge
fromthechrysalistospreadourwingstoflyhigh.Restlesstoseeanddomore,wewillstrivetoreachouttoenrichthelives
ofpeopleandourcommunities,saidNurQamarina.
TofurthersymbolizetheButterflyandatthesametimetorewardcustomers,AEONisalsolaunchinganinteractivemobile
applicationcallediButterflyAsia.Incorporatingtheaugmentedrealitytechnology,itallowsuserstoredeemarangeof
excitingoffersfromparticipatingoutletswhenthecatchthebutterflyusingtheirsmartphones.

Addingontotheperks,AEONmemberswillbeenjoyingmorerewardswitheverypurchase.Bysimplyspendingaminimum
ofRM30inasinglereceipt,memberswillbeabletoredeemGermanbrandedknivesandotheramazinggifts.

AEONwillalsobefocusingonextendingtheirreachandincreasingtheirpresence,touchingthelivesofthoseinthe
suburbanareas.

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3/9/2017 AEONCO.(M)BHD.NewsPressRelease
Milestones
AEONwasfirstestablishedinMalaysiain1984inresponsetotheMalaysiangovernmentsrequesttomodernizethe
nationsretailindustryandtospurtheeconomicgrowth.AEONwasalsotaskedtodeveloptalentsandhumancapital
throughthetransferofknowledgeandexpertisefromJapantoMalaysia.ThissawtheopeningoftheirfirstmallatPlaza
DayabumiinKualaLumpur,JayaJuscoStore.

In1991,theopeningoftheir3rdmallinMalaccawasmarkedwiththeirfirstofficialtreeplantinginitiativeandthelaunchof
AEONHometownForestsProgram.Today,theinitiativehasseenmorethan10milliontreesplanted,withtheparticipation
ofmorethan1millionpeopleworldwide.

In1996,JayaJuscoStoresBhdwaslistedontheMainBoardofKLSE.ThecompanywasofficiallychangedtoAEONCO.
(M)BHDin2004,whilestillretainingtheretailstorenameofJusco.

In2012,theywentthroughacompleterebrandingexerciseincludingafacelift,withtherenamingofthestoresfromJuscoto
AEON.

End

AboutAEONCO.(M)BHD
AEONCO.(M)BHD.isaleadingGeneralMerchandiseStores(GMS)cumsupermarketchaininMalaysia,beingthe
countrysleadingretailerwith27AEONoutletsand4MaxValusupermarketsacrossthecountry.Inthespiritofthename
AEON,whichmeanseternityinLatin,AEONsgoalistoworktogetherendlesslywithitscustomers,suppliers,business
partners,shareholdersandthecommunitytowardscreatingafutureoflimitlesspromises.Incorporatedin1984inresponse
totheMalaysianGovernmentsinvitationtohelpmodernizethecountrysretailingindustry,AEONschainofstoresacross
peninsularMalaysiastrivestosatisfytheeverchangingneedsanddesiresofconsumers.GuidedbyitsCustomerFirst
philosophy,thecompanysacuteunderstandingoftheirtargetmarketneeds,aidedbyoptimalproductmix,AEONstrivesto
surpassconsumerexpectationsandenhancetheirexperienceeverytimetheyshop.HencetheirtaglineAEONEnriching
YourLifestyle.

AEONstronglysupportsenvironmentalsustainability.Itactivelysupportsvariouscauses,includingrecycling,energy
conservationandtreeplanting,engagingandencouragingvariousparties,includingstaff,customers,NGOs,government
agenciesandthecommunityatlarge.

2014marksasignificantmilestoneforAEONCO.(M)BHD.with30yearsofexcellencetoboast,bystayingrelevantand
competitiveinthedynamicmarket.Incommemoratingits30thanniversary,thecelebrationwillcontinuetoenrichlivesof
Malaysiansandgrowingthenationwithpassion,loveandinspiration.

Formoreinformation,pleasevisit:www.aeonretail.com.myorwww.facebook/aeonretail.com.

ZakimarhainiBt.MohdSaid
PRManagerofAEONCO.(M)BHD.
0392076246
or
SubashniSundarasan/SharonKuan
ArcWorldwidepartofLeoBurnettMalaysia
0320732306
subashni.sundarasan@my.arcww.com/sharon.kuan@my.arcww.com

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