MuhammadFasieh - KIWI Shoe

Muhammad Fasieh
Assistant Brand Manager

mohdfasieh@yahoo.com 0092-3332351746
Summary
I have been successfully through my academics having done with the Bachelors of Engineering in Electronics
from NED University, Karachi. I did MBA afterwards from Institute of Business Administration, IBA with
majors in Marketing . Currently working as an Assistant Brand Manager.
Specialties: Brand Management , Market Research, Social Media Marketing, ATL & BTL Activities, Media
Management
Experience
Assistant Brand Manager at Peridot Products (Pvt) Ltd
June 2013 - Present (3 years 3 months)
Managing companys three highest contributing brands Kiwi Shoe Care, Glint & Black Cat Talcum Powder.
Responsible for the planning, coordinating, follow-ups and monitoring of advertising(ATL/OOH) &
promotional activities for the brand in close coordination with creative, media and activation agencies.
Developing & executing a Digital media strategy to enhance the social foot print of brands ( brand
activation based integrations, targeted content, media+digital amalgamation)
Implemented successful brand activation activities including In store Activities, Out of Store Activities,
Apartment Drive, Kids Expo and etc.
Assisting sales teams on a periodical basis with creative POS and support marketing collateral development
to be engaged not only in Pakistan but over export region- Afghanistan.
Ambassador at Challenge:Future (Global Student Organization)

July 2009 - Present (7 years 2 months)
Assistant Marketing Manager at Karma Kitchen USA (Nacisey Foods)

August 2011 - June 2013 (1 year 11 months)
Planning & implementing marketing activities across all online & offline channels.
Coordinating with production, vendors & agency for packaging development
Writing new marketing material & website content.
Involved in online, web & email marketing campaigns.
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Developing Viral marketing strategies.
Liaising with Strategic partners, internal stake holders & key customers.
MBA-Project at Junaid Jamshed Private Limited

August 2010 - June 2011 (11 months)
Conducted a detailed consumer research for Junaid Jamshaid Pvt Ltd to explore future positioning &
branding opportunities.
Conducted brand audit for Junaid Jamshaid Private Ltd.
Developed marketing strategy with plan for capturing SEC A.
Internee at Shahsons pvt ltd

June 2010 - July 2010 (2 months)
Internee in Corporate Strategic Planning department
Responsible for New Marketing campaign on Facebook,Twitter & other Social networks.
Trainee Engineer at Technoman pvt ltd

January 2009 - August 2009 (8 months)
Co-Founder at Digital Arcanum

June 2008 - July 2009 (1 year 2 months)
Internee in Calibration Department at PCSIR

June 2007 - July 2007 (2 months)
Languages
English
Skills & Expertise

Market Research
Brand Management
Marketing Research
Marketing Strategy
Leadership
Team Management
Social Media Marketing
Strategic Planning
Management
Marketing
Teamwork
Online Marketing
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Supply Chain Management
Strategy
Online Advertising
Sales Management
Project Planning
Brand Development
Advertising
Team Leadership
Public Relations
Business Development
Social Networking
Product Development
Competitive Analysis
Marketing Management
Business Strategy
Corporate Branding
Viral Marketing
Strategic Partnerships
FMCG
Market Analysis
Brand Communication
Event Management
Business Planning
Market Planning
Entrepreneurship
Digital Marketing
Training
Negotiation
Integrated Marketing
Marketing Communications
Social Media
Sales Operations
Consumer Behaviour
Product Marketing
New Business Development
Lead Generation
Blogging
Certifications
Pakistan Engineering Council certified Electronic Engineer
PEC
Data Analysis
Google March 2014
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Education
Institute of Business Administration
MBA, Marketing/Supply Chain, 2009 - 2011
Activities and Societies: Organized International Conference on Corporate Social Responsibility as an Event
Manager for IBA Leadership Club, Team lead- Technical affairs of HR Summit 2011-a conference organized
by IBA HR society
NED University of Engineering and Technology
B.E, Electronic, 2004 - 2008
Interests
Table Tennis, Computer Gaming, Cricket
Publications
IIEE
Authors: Muhammad Fasieh
Page4
Muhammad Fasieh
Assistant Brand Manager
mohdfasieh@yahoo.com
7 people have recommended Muhammad

"Muhammad organised a conference on CSR 2.0 in which I gave an online keynote address. The conference
was well organised and I was impressed by Muhammad's enthusiasm for the subject."
Wayne Visser, was with another company when working with Muhammad at Challenge:Future (Global
Student Organization)
"Creative, responsible, takes initiative, thinks outside the box and manages well. I can vouch for his
integrity. Goes way beyond the scope of his duties and helps where ever he can. Though we parted ways
professionally, I still count on him for many things and he's always there to lend a hand. A sure asset for any
organization. I wish him all the luck."
Aaryan Ramzan, managed Muhammad at Karma Kitchen USA (Nacisey Foods)
"Faseih is very sincere with his work & he is very capable person.he is very helpful for every one.ill pray for
him that "He get success in his career move"."
Syeda Ayesha Jabeen, worked with Muhammad at Karma Kitchen USA (Nacisey Foods)
"Fasieh is a great individual to work with since he keeps a sharp eye upon every relevant detail that could
affect the team work in any regard. if one has Fasieh on the team he should not be worried about dragging
Fasieh to do his part and should already consider it done, provided the support from the team is up to the
mark."
FAHAD RAZA, worked with Muhammad at Junaid Jamshed Private Limited
"Arcanum Digital did an excellent job helping with the design of our website. Great communication and very
professional!"
Matt Bowman, was with another company when working with Muhammad at Digital Arcanum
"Muhammad made a great corporate image for us. He has demonstrated great patience during the process. We
are proud of the end result. "
Frederic Brabant, Consultant Software Engineering, Netcoder, was Muhammad's client
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"Fasieh has been great to work with. With great communication, his team always delivers on time. He always
goes the extra step if you need help or just to get something done. Recommend working with him."
Jonathan Fernandes, Founder & Director, Cloud Sea Media Group Limited, was with another company
when working with Muhammad at Digital Arcanum
Contact Muhammad on LinkedIn
Page6

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Muhammad Fasieh

Assistant Brand Manager

Ambassador at Challenge:Future (Global Student Organization)

Assistant Marketing Manager at Karma Kitchen USA (Nacisey Foods)

MBA-Project at Junaid Jamshed Private Limited

Conducted brand audit for Junaid Jamshaid Private Ltd.

Developed marketing strategy with plan for capturing SEC A.

Internee at Shahsons pvt ltd

Trainee Engineer at Technoman pvt ltd

Co-Founder at Digital Arcanum

Internee in Calibration Department at PCSIR

Skills & Expertise

Authors: Muhammad Fasieh

7 people have recommended Muhammad

Aaryan Ramzan, managed Muhammad at Karma Kitchen USA (Nacisey Foods)

FAHAD RAZA, worked with Muhammad at Junaid Jamshed Private Limited

Frederic Brabant, Consultant Software Engineering, Netcoder, was Muhammad's client

Contact Muhammad on LinkedIn

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