Employee Satisfaction

A STUDY ON EMPLOYEE SATISFACTION ON WORKING
ENVIRONMENT IN ADITYA BIRLA RETAIL LIMITED(ABRL).

(MORE. ) CHENNAI.
BY
Reg. No. 80109601038

Of
A.V.C. College of Engineering
Mannampandal
Mayiladuthurai.
A PROJECT REPORT
Submitted to the
FACULTY OF MANAGEMENT STUDIES
In partial fulfillment of the requirements
For the award of the degree
Of
MASTER OF BUSINESS ADMINISTRATION
June - 2011
1
Declaration
2
DECLARATION
I (Register No.80109601038), declare that the project

entitled “ A STUDY ON EMPLOYEE SATISFACTION ON
WORKING ENVIRONMENT IN ADITYA BIRLA RETAIL
LIMITED(ABRL)” is the work done by me during the period of
study under the supervision of MR.J.SWAMINATHAN, Professor,
Department of Management studies. With the best of my knowledge,
a similar work has not been submitted earlier to Anna University,
Thiruchirapalli or other institution for the fulfillment of the
requirement of a course of study.
This project work is submitted on partial fulfillment of the
requirement for award of the degree of MASTER OF BUSINESS
ADMINISTRATION of ANNA UNIVERSITY,
THIRUCHIRAPALLI is my original work.
Place:
Date: Signature
(S.RAJESHKUM
AR)
3
ACKNOWLEDGEME
NT
4
ACKNOWLEDGEMENT
I express my sincere thanks to, Principal, A.V.C. College of
Engineering, for having promoted strict discipline and hard work
during the period of my study in this course.
I express my sincere gratitude to,
MR.S.RAJENDRAN ,Director, Department of management studies,
for his valuable services of conducting project work.
I express my hearty thanks to my project advisor
Mr.J.SWAMINATHAN, Professor, Department of Management
Studies for his valuable guidance.
I am grateful
MR.MADHANKUMAR(DEPUTYMANAGER)who has-
permitted me to done my project work in the company.
I express my sincere gratitude to Mr.H.M
RAMESH( MANAGER HR CIRCLE HEAD TNM,
KERALA ) ,Mr. K.S RAMANI (Sr.off.HR)and staff members of
the company for their kind help in providing pertinent data during the
course of project work.
I thank all other faculty members of the Department for their
support and Librarian for the timely help during the course of project
work.
Also I express my very heartiest thanks to my friends ,relatives

and my parents who helped me to shape this project.
5
ABSTRACT
Employee satisfaction is a set of favourable or unfavourable
feelings and emotions with which employees view their work. Employee
satisfaction is an affective attitude a feeling of relative like or dislike something (for
example, a satisfied employee may comment that “I enjoy having a variety of tasks
to do”) There is an important difference between the job related feelings of
satisfaction and two other elements of employee attitudes
The same employee may have an intellectual response to her work,
stating the objective thought (belief) that “my work is quite complex” on another
occasion, the employee may voice her behavioural intentions to a coworker.(I plan to
quit this job in three months).
In this ABRL(More) employees were more satifaction towards working

Environment and they were highly satisfied to like their job i.e satisfaction towards
work,not only that they were more satisfaction on relationship with co-workers.
6
TABLE OF CONTENTS
CONTENTS PAGE
NO.
List of tables 08
List of charts 09
I Introduction 11
II Company profile 17
III Research Methodology 21
IV Data Analysis and 24

Interpretation
V Findings, Suggesstions 67
and Conclusion
Annexure 70
Bibliography 73
7
LIST OF TABLES
LIST OF TABLES
8
SLNO TITLE OF THE TABLE PAGE NO
4.1 PERCENTAGE ANALYSIS

AGE
4.2 GENDER
4.3 EXPERIENCE
4.4 DESIGNATION
4.5 QUALIFICATION
4.6 TENURE
4.7 MARITAL STATUS
4.8 EMPLOYEES OPINION ABOUT
COMMUNICATION AMONG STAFF IN
THIS STORE IS EFFECTIVE
4.9 EMPLOYEES OPINION ABOUT THEY
WERE FEEL VALUED PART OF THIS
STORE
4.1.1 EMPLOYEES OPINION ABOUT THE
STORE ATMOSPHERE IS GENERALLY
FRIENDLY.
PROMOTING RESPECT AND FAIR
TREATMENT AMONG ALL THE STAFF
IS HIGH PRIORITY IN THIS STORE
STORE HAS POLICIES THAT ARE
SUPPORTIVE TO ITS STAFF.

DISCIPLINARY PROCEDURES IN THIS
STORES ARE CONSISTENTLY
ENFORCED
WORKLOAD AND EXPECTED
COMPLETION TIMES ARE
REASONABLE.
9
WORKLOAD IN THIS STORE IS
DISTRIBUTED EUITABLY.
4.1.7 EMPLOYEES OPINION ABOUT THEY
KNOW EXACTLY WHAT IS EXPECTED
OF THEM AS AN EMPLOYEE.
4.1.8 EMPLOYEES OPINION ABOUT HOW
THEIR JOB PERFORMANCE IS
MEASURED
4.1.9 EMPLOYEES OPINION ABOUT THEIR
STORE LEADER HAS A CLEAR
UNDERSTANDING OF THEM WORK
THEIR DO
4.2.1 EMPLOYEES OPINION ABOUT
CONFLICT AMONG STAFF IN STORE IS
MANAGED EFFECTIVELY.
PROBLEMS ARE EFFECTIVELY
MANAGED IN THIS STORE WHEN THEY
ARISE.
OVERALL IN THIS STORE IS RUN
EFFECIENTLY
4.2.4 EMPLOYEES OPINION ABOUT OTHERS
IN THIS STORE TRUST ME TO PERFORM
THEIR JOB.

FEEL HEARD WHEN THEY
COMMUNICATE WITH OTHERS IN THIS
STORE.
4.2.6 EMPLOYEES OPINION ABOUT IN THIS
STORE TRAINING IS MORE EFFECTIVE
4.2.7 EMPLOYEES OPINION ABOUT LIKE
THEIR JOB
LIKE WORK WITH
10
4.3.1 CHI-SUARE TEST –NO-1
4.3.2 CHI-SQUARE TEST NO-2

4.3.5 ANOVA TEST NO-1 DESCRIPTIVES
4.3.6 ANOVA TEST NO-1 ONE WAY ANOVA
4.3.7 ANOVA TEST NO- 2 DESCRIPTIVES
4.3.8 ANOVA TEST NO -2 ONE WAY ANOVA
4.3.9 ANOVA TEST NO-3 DESCRIPTIVES
4.4.2 ANOVA TEST NO- 4 DESCRIPTIVES
4.4.4 CORRELATION TEST –NO -1
4.4.5 CORRELATION TEST-NO-2
11
LIST OF CHARTS
12
LIST OF CHARTS
SLNO TITLE OF THE CHARTS PAGE NO

AGE
4.2 GENDER
4.3 EXPERIENCE
4.4 DESIGNATION
4.5 QUALIFICATION
4.6 TENURE
4.7 MARITAL STATUS
4.8 EMPLOYEES OPINION ABOUT
COMMUNICATION AMONG STAFF IN
THIS STORE IS EFFECTIVE
4.9 EMPLOYEES OPINION ABOUT THEY
WERE FEEL VALUED PART OF THIS
STORE
STORE ATMOSPHERE IS GENERALLY
FRIENDLY.
PROMOTING RESPECT AND FAIR
TREATMENT AMONG ALL THE STAFF
IS HIGH PRIORITY IN THIS STORE
STORE HAS POLICIES THAT ARE
SUPPORTIVE TO ITS STAFF.

DISCIPLINARY PROCEDURES IN THIS
STORES ARE CONSISTENTLY ENFORCED
WORKLOAD AND EXPECTED
13
COMPLETION TIMES ARE REASONABLE.
WORKLOAD IN THIS STORE IS
DISTRIBUTED EUITABLY.
KNOW EXACTLY WHAT IS EXPECTED OF
THEM AS AN EMPLOYEE.
4.1.8 EMPLOYEES OPINION ABOUT HOW THEIR
JOB PERFORMANCE IS MEASURED
4.1.9 EMPLOYEES OPINION ABOUT THEIR
STORE LEADER HAS A CLEAR
UNDERSTANDING OF THEM WORK THEIR
DO
4.2.1 EMPLOYEES OPINION ABOUT CONFLICT
AMONG STAFF IN STORE IS MANAGED
EFFECTIVELY.
PROBLEMS ARE EFFECTIVELY MANAGED
IN THIS STORE WHEN THEY ARISE.
4.2.3 EMPLOYEES OPINION ABOUT OVERALL
IN THIS STORE IS RUN EFFECIENTLY
4.2.4 EMPLOYEES OPINION ABOUT OTHERS IN
THIS STORE TRUST ME TO PERFORM
THEIR JOB.
4.2.5 EMPLOYEES OPINION ABOUT THEY FEEL

HEARD WHEN THEY COMMUNICATE
WITH OTHERS IN THIS STORE.
4.2.6 EMPLOYEES OPINION ABOUT IN THIS
STORE TRAINING IS MORE EFFECTIVE
4.2.7 EMPLOYEES OPINION ABOUT LIKE THEIR
JOB
4.2.8 EMPLOYEES OPINION ABOUT THEY LIKE
WORK WITH
14
CHAPTER 1
15
INTRODUCTION
CHAPTER 1
INTRODUCTION
Employee satisfaction is a set of favourable or unfavourable

feelings and emotions with which employees view their work. Employee
satisfaction is an affective attitude a feeling of relative like or dislike something (for
example, a satisfied employee may comment that “I enjoy having a variety of tasks
to do”) There is an important difference between the job related feelings of
satisfaction and two other elements of employee attitudes
The same employee may have an intellectual response to her work,
stating the objective thought (belief) that “my work is quite complex” on another
occasion, the employee may voice her behavioural intentions to a coworker.(I plan to
quit this job in three months).
Attitudes, then, consists of feelings, thoughts and intentions to act.
16
Employee satisfaction is the essential part of the employee engagement.
today employee engagement encompasses training, development and carrer,
immediate management, cooperation, work environment, equal opportunity and fair
treatment, leadership,performance management,health and safety,job satisfaction,
worklife balance, communication, compensation, benefits ,commitment ,family
friendliness,fun and social activities.these are the important drivers that make feel
good and involved,leading to an increase engagement.
Employee satisfaction is essential to face the dynamic and ever-increasing

challenges of maintaining productivity of the organization by keeping their workforce
constantly engaged and motivated .in the present era of globalization, the varied and
changing demands of consumers are putting consistent pressure on the employers
to satisfy their needs and to be competitive in the business. Further more
environmental pressures , rising health costs and various needs of the workforce also
pose a challenge for the management. This could be overcome by creating a work
environment that maintains employee satisfaction as well as motivates people
towards exceptional performance at the workplace achieving work-life balance.
STRATEGIES TO ENHANCE EMPLOYEE SATISFACTION
 Shared mission and vision

 Work itself
 Compensation and benefits
 Performance appraisal
 Relationship with supervisor
 Promotions and career Development
 Build a corporate culture
 Working condition and environment
17
 Improvement programs of employee satisfaction
 Employers by themselves.
REVIEW OF
LITERATURE
18
19
Prabhi G and Roja Rani Tegala,Employee Engagement, A Mantra for HR
Managers,(HRM Review The Icfai University Aug 2009)p.p.no 49 to 53
Employee engagement from an employee’s point of view is to clearly understand

job responsibilities and have a strong desire to perform well in his role.it also helps
employees to realize their competencies.Employee engagement from an
organizational point of view is to create a belief that employees are valuable assets
for the organization. An engaged employee develops a positive attitude towards the
organization.
Engaged Employees have a strong desire to work, feel proud of the
organization,and also speak positively about it. Such employees show enthusiasm for
contributing to the organizational goals.
According to the survey , in India better relationships with colleagues or co-

workers and managers is higher than others in the global picture.In India, it was
ranked 7.25%,whereas globally,it is 4.8%.
Venkabo Rao, Employee Engagement in Indian ITes-BPO industry(HRM

Review The Icfai University Press January 2008,p.p.no 24.
Employee Engagement is an attitude unlike employee satisfaction.Employee

satisfaction can often be superficial; engagement is a result of the interplay of a
complex series of workplace elements triggered by variety of factors
Organizations can also think of creating a position of “Employee

Engagement Manager” who should play a very important part within the HR structure
and team.
20
PV Raveendra,UM premalatha ,Making ‘Gems’ Through Employee
Engagement (HRM Review june 2008, The Icfai University Press),p.p.no30
Employee engagement is the extent to which employees feel a sense of
commitment to their organization, to its values, goals and objectives and consciously
and conscientiously work toward achieving those goals and objectives.Employee
engagement is the extent to which employees choose to invest their physical,mental
and emotional energy in their work and their organization.
Employees engagement today encompasses training ,today encompasses

training, development and career,immediate management ,co operation,work
environment,eual opportunity and fair treatment,leadership, performance
management,health and safety,job satisfaction,work life balance, communication,
commitment, family friendliness,fun and social activities. these are important drivers
that make employees feel good and involved, leading to an increased engagement.
21
CHAPTER 2
Company profile
22
COMPANY PROFILE
ADITYA BIRLA RETAIL LTD
Aditya Birla Retail Limited is the retail arm of Aditya Birla Group, a
USD Corporation.The Company ventured into food and grocery retail sector in
2007was acquisition of a south based supermarket chain. Subsequently Aditya Birla
Retail Ltd
Expanded its presence across the country under the brand “more.” With 2 functions
of Supermarket &Hypermarket
Supermarket
More.for you- Conveniently located in neighbourhoods, more.supermarkets
catered dialy,weekly and monthly shopping needs of consumers.The product offerings
includes wide range of fresh fruits&vegetables,groceries ,personal care ,home care,
global merchandise & a basic range of apparels. Currently,there are 6000
supermarkets across the country.
Hyper market.
More.MEGASTORE- is a one-top shopping destination for the entire
family. Best large range of products across fruits & vegetables ,groceries,FMCG
products
23
More.MEGASTORE also has a strong emphasis on general
merchandise apparels CDIT.
Currently ten hypermarkets operate under the brand more. Mega store for example
vadodara, Mumbai, Hyderabad, indore, rohininagar in new delhi.
VISION AND VALUES OF THE ADITYA BIRLA RETAIL LIMITED
VISION: “To consistently provide the Indian consumer complete and difference
shopping experience and be amongst India’s Top retailers, while delivering stock
return to all stakeholders”.
VALUES:
Integrity
Commitment
Passion
Seamlessness
Speed
PRODUCTS AND SERVICES

At more. For you we are commited to deliver quality& value to our
customers and range of private label brands as well as commercially branded
products, offering satisfaction on the quality of the products & services offered.
More.for you hosts a range of private label brands across various categories
that stringent quality norms, and are available in attractive prices and packaging
premium products give you the opportunity to enjoy the difference and quality equal
toor better than the market’s leading brands,but at competitive prices.
24
AT a glance
With a vision is to be among the leading retail players in India. Aditya birla retil
limited launched its first supermarket, more.for you in may,2007. since its
launch,the
More. for you has an aggressive roll out,reaching a total count of 640 stores
across today.
More.for you neighbourhood supermarket which takes care of your every

household needs and more. Spread across a wide range of products of food and
food items ranging from basic necessities such as fruits and vegetables, such
personal care, home care ,household care products, general merchandise,and
products, more.for you provide a one stop solution for your grocery shopping.Also
in store are essentials such as, inner wear, kids essentials and a pharmacy, and
mobile store. With a range of over 4000 products, we are able to fulfill you
shopping needs all under one roof,at a convenient location close to you.
The product categories available in our store

Bakery Home Needs & Home Up keep
Beauty concepts Home Décor products
Beverages Mobile store
Basic Apparels Personal care& cosmetics
Cutlery& Cookware Processed Food
Fruits &Vegetables Pharmacy
FMCG Products Ready to cook/Prepared Food
Grocery Small white Appliances
General Merchandise Staples
Home care Products Stationery
25
Women’s Accessories
CHAPTER 3
RESEARCH
METHODOLOGY
26
CHAPTER 3
RESEARCH METHODOLOGY
OBJECTIVES OF THE STUDY
PRIMARY OBJECTIVES
 To determine the satisfaction level of employees towards working
environment
SECONDARY OBJECTIVES
 To analyse the satisfaction of employees towards work.
 To identify the employee relationship with co-workers.
Research Used in this study

Descriptive Research
Descriptive Research includes survey and fact findings enquiries of
different kinds. The major purpose of descriptive research is description of the state
of affairs as it exists at present.
In this study I am used the descriptive method I find the current situation
of the company.
SAMPLE DESIGN
Non-probability sampling
Non-probability sampling is that sampling procedure which
does not afford any basis for estimating the probability that each item in the
population has of being included in the sample.
27
CONVENIENCE SAMPLING
SAMPLE SIZE
Sample size 50 respondents.
STATISTICAL TOOLS USED IN RESEARCH
 Percentage analysis
 Chi-square
 Anova (one way)
 Correlation
28
CHAPTER 4
Data analysis and

interpretation
29
CHAPTER-4

AGE OF THE RESPONDENTS
NO OF
AGE RESPONDENTS PERCENTAGE
18 to 25 46 92.0
26to35 4 8.0
Total
50 100.0
INFERENCE
From the above table it is inferred that 92% of the respondents were 18 to 25
Age group, 08% of the respondents were 26 to 35 age group..
4.1 AGE OF THE RESPONDENTS
30
4.2 GENDER OF THE RESPONDENTS
NO OF
GENDER RESPONDENTS PERCENTAGE
Male 12 24.0
Female 38 76.0
Total 50 100.0
INFERENCE
From the above table it is inferred that 76% of the respondents were females, 24% of
the respondents were male.
4.2 GENDER OF THE RESPONDENTS
31
4.3 EXPERIENCE
YEAR OF NO OF
EXPERIENCE RESPONDENTS PERCENTAGE
BELOW 1 YEAR 33 66.0
1-2 YEARS 15 30.0
ABOVE 2 YEARS 2 4.0
Total
50 100.0
INFERENCE
From the above table it is inferred that 66% of the respondents were below 1
year,30% of the respondents were 1-2 yrs , 4% of the respondents were above 2yrs
4.3 EXPERIENCE
32
4.4 DESIGNATION
NO OF PERCENTAG
DESIGNATION RESPONDENTS E
CSA 42 84.0
SENIOR CSA OR L1 GRADE
SUPERVISOR 8 16.0
Total 50 100.0
INFERENCE
From the above table it is inferred that 84% of the respondents were in the
designation of CSA, 16% of the respondents were senior CSA i.e L1 Grade .
4.4 DESIGNATION
4.5 QUALIFICATION
33
NO OF
QUALIFICATION RESPONDENTS PERCENTAGE
SSLC 20 40.0
HSC 20 40.0
DEGREE 10 20.0
Total 50 100.0
INFERENCE
From the above table 40% 0f the respondents were in sslc qualified ,40% of the
respondents were hsc qualified,20% of the respondents were degree qualified.
4.5 QUALIFICATION
34
4.6 TENURE
TENURE Frequency PERCENTAGE

PERMANENT
43 86.0
TEMPORARY
7 14.0
Total
50 100.0
INFERENCE
From the above table it is inferred that 86% of the respondents were permanent
employees,14% were temporary employees.
4.6 TENURE
4.7 MARITAL STATUS
35
NO OF
MARITAL STATUS RESPONDENTS PERCENTAGE
MARRIED
8 16.0
UNMARRIED
42 84.0
Total
50 100.0
INFERENCE
From the above table it is inferred that 84% of the respondents were unmarried,
16%of the respondents were married.
4.7 MARITAL STATUS
36
4.8 EMPLOYEES OPINION ABOUT COMMUNICATION AMONG
STAFF
IN THIS STORE IS EFFECTIVE
NO OF
SCALE RESPONDENTS PERCENTAGE
STRONGLY AGREE 47 94.0
SOMEWHAT AGREE 01 2.0
NEUTRAL 02 4.0
DISAGREE 0 0.0
STRONGLY 0 0.0
DISAGREE
TOTAL 50 100.0
INFERENCE
From the above table it is inferred that 94%of the respondents were
strongly agree, 2% of the respondents were somewhat agree , 4% of the
respondents were neutral, 0% of the respondents were disagree, 0% of the respondents
were strongly disagree.
4.8 EMPLOYEES OPINION ABOUT COMMUNICATION AMONG STAFF

IN THIS STORE IS EFFECTIVE
37
4.9 EMPLOYEES OPION ABOUT THEY FEEL
THEY WERE VALUED PART OF THIS STORE
NO OF
41 82.0
STRONGLY AGREE
04
SOMEWHAT AGREE
8.0
10.0
NEUTRAL 05
DISAGREE 0 0.0
0
STRONGLY DISAGREE 0.0
50 100.0
TOTAL
INFERENCE
strongly agree, 8% of the respondents were somewhat agree ,10 % of the respondents
were neutral, 0% of the respondents were disagree, 0% of the respondents were
strongly disagree.
4.9 EMPLOYEES OPION ABOUT THEY FEEL

THEY WERE VALUED PART OF THIS STORE
38
THE STORE ATMOSPHERE IS GENERALLY FRIENDLY
NO OF
NEUTRAL 04 8.0
DISAGREE 0 0.0
STRONGLY DISAGREE 0 0.0
50
TOTAL 100.0
INFERENCE
strongly agree, 26% of the respondents were somewhat agree , 8% of the respondents
strongly disagree.

THE STORE ATMOSPHERE IS GENERALLY FRIENDLY
39
4.1.2 EMPLOYEES OPINION ABOUT PROMOTING RESPECT
AND
FAIR TREATMENT AMONG ALL STAFF IS HIGH PRIORITY OF THIS
STORE
NO OF
NEUTRAL 08 16.0
DISAGREE 0 0.0
50 100.0
TOTAL
INFERENCE
From the above table it is inferred that 60 %of the respondents were
respondents were neutral, 0% of the respondents were disagree, 0% of the
respondents were strongly disagree
.
4.1.2 EMPLOYEES OPINION ABOUT PROMOTING RESPECT AND
FAIR TREATMENT AMONG ALL STAFF IS HIGH PRIORITY IN THIS
STORE
40
4.1.3 EMPLOYEES OPINION ABOUT THE STORE HAS POLICIES THAT
ARE SUPPORTIVE TO ITS STAFF
NO OF
NEUTRAL 05 10.0
DISAGREE 0 0.0
0
TOTAL 50 100.0
INFERENCE
respondents were strongly disagree.
4.1.3EMPLOYEES OPINION ABOUT THE STORE HAS POLICIES

THAT ARE SUPPORTIVE TO ITS STAFF
41
4.1.4 EMPLOYEES OPINION ABOUT THE DISCIPLINARY PROCEDURES
IN THIS STORES ARE CONSISTENTLY ENFORCED
NO OF
NEUTRAL 11 22.0
DISAGREE 0 0.0
STRONGLY 0
DISAGREE 0.0
TOTAL 50 100.0
INFERENCE
4.1.4 EMPLOYEES OPINION ABOUT THE DISCIPLINARY

PROCEDURES IN THIS STORES ARE CONSISTENTLY ENFORCED
4.1.5 EMPLOYEES OPINION ABOUT WORKLOAD AND
42
EXPECTED COMPLETION TIMES ARE REASONABLE
NO OF
NEUTRAL 08 16.0
DISAGREE 01 2.0
STRONGLY 0 0.0
DISAGREE
TOTAL 50 100.0
INFERENCE
respondents were neutral, 2% of the respondents were disagree, 0% of the respondents
were strongly disagree.
4.1.5 EMPLOYEES OPINION ABOUT WORKLOAD AND

EXPECTED COMPLETION TIMES ARE REASONABLE
4.1.6 EMPLOYEES OPINION ABOUT THE WORKLOAD

IN THIS STORE IS DISTRIBUTED EQUITABLY
NO OF
43
NEUTRAL 04 8.0
DISAGREE 0 0.0
STRONGLY 02 4.0
DISAGREE
TOTAL 50 100.0
INFERENCE
strongly disagree.

WORKLOAD
IN THIS STORE IS DISTRIBUTED EQUITABLY
4.1.7 EMPLOYEE OPINION ABOUT THEY KNOW

EXACTLY
WHAT IS EXPECTED OF THEM AS AN EMPLOYEE
NO OF
44
NEUTRAL 03 6.0
DISAGREE 0 0.0
STRONGLY 0 0.0
DISAGREE
TOTAL 50 100.0
INFERENCE
From the above table it is inferred that 70% of the respondents were
strongly agree, 24% of the respondents were somewhat agree ,6% of the respondents
were neutral,0% of the respondents were disagree,0% of the respondents were
strongly disagree.
4.1.7 EMPLOYEE OPINION ABOUT THEY KNOW

EXACTLY
WHAT IS EXPECTED OF THEM AS AN EMPLOYEE
4.1.8 EMPLOYEES OPINION ABOUT HOW THEIR JOB

PERFORMANCE IS MEASURED
NO OF
45
NEUTRAL 04 8.0
DISAGREE 0 0.0
TOTAL
50 100.0
INFERENCE
were neutral,0% of the respondents were disagree, 0% of the respondents were
strongly disagree.
4.1.8 EMPLOYEES OPINION ABOUT HOW THEIR JOB

PERFORMANCE IS MEASURED
4.1.9 EMPLOYEES OPINION ABOUT THEIR STORE

LEADER
HAS A CLEAR UNDERSTANDING OF THEM WORK THEIR
DO
NO OF
NEUTRAL 01 2.0
46
DISAGREE 0 0.0
STRONGLY 0 0.0
DISAGREE
50 100.0
TOTAL
INFERENCE
4.1.9 EMPLOYEES OPINION ABOUT THEIR STORE

LEADER
HAS A CLEAR UNDERSTANDING OF THEM WORK THEIR
DO
4.2.1 EMPLOYEES OPINION ABOUT CONFLICT AMONG STAFF

IN STORE IS MANAGED EFFECTIVELY
NO OF
NEUTRAL 01 2.0
47
DISAGREE 0 0.0
TOTAL 50 100.0
INFERENCE
strongly disagree.
4.2.1 EMPLOYEES OPINION ABOUT CONFLICT AMONG

STAFF
IN STORE IS MANAGED EFFECTIVELY
4.2.2 EMPLOYEES OPINION ABOUT PROBLEMS ARE MANAGED

EFFECTIVELY IN THIS STORE WHEN THEY ARISE
NO OF
NEUTRAL 01 2.0
DISAGREE 0 0.0
48
TOTAL 50 100.0
INFERENCE
strongly disagree.
4.2.2 EMPLOYEES OPINION ABOUT PROBLEMS ARE MANAGED

EFFECTIVELY IN THIS STORE WHEN THEY ARISE
4.2.3 EMPLOYEES OPINION ABOUT OVERALL THIS STORE IS RUN

EFFICIENTLY
NO OF
STRONGLY AGREE 35 70 .0
NEUTRAL 02 4.0
DISAGREE 0 0.0
TOTAL 50 100.0
49
INFERENCE
4.2.3 EMPLOYEES OPINION ABOUT OVERALL THIS STORE IS RUN

EFFICIENTLY
4.2.4 EMPLOYEES OPINION ABOUT OTHERS IN THIS

STORE
TRUST ME TO PERFORM THEIR JOB
NO OF
NEUTRAL 03 6.0
DISAGREE 0 0.0
TOTAL 50 100.0
INFERENCE
50
4.2.4 EMPLOYEES OPINION ABOUT OTHERS IN THIS STORE

TRUST ME TO PERFORM THEIR JOB
4.2.5 EMPLOYEES OPINION ABOUT THEY FEEL HEARD

WHEN THEY COMMUNICATE WITH OTHERS IN THIS STORE
NO OF
84.0
STRONGLY AGREE 42
14.0
SOMEWHAT AGREE 07
2.0
NEUTRAL 01
0.0
DISAGREE 0
100.0
50
TOTAL
INFERENCE
strongly disagree.
4.2.5 EMPLOYEES OPINION ABOUT THEY FEEL HEARD
51
WHEN THEY COMMUNICATE WITH OTHERS IN THIS
STORE
4.2.6 EMPLOYEES OPINION ABOUT IN THIS STORE TRAINING IS

MORE EFFECTIVE
NO OF
NEUTRAL 16 32.0
DISAGREE 01 2.0
50 100.0
TOTAL
INFERENCE
strongly disagree
.
4.2.6 EMPLOYEES OPINION ABOUT IN THIS STORE TRAINING IS

MORE EFFECTIVE
52
JOB
NO OF
STRONGLY AGREE
37 74.0
NEUTRAL 03 6.0
DISAGREE 0 0.0
0
50 100.0
TOTAL
INFERENCE
were neutral,0% of the respondents were disagree,0% of the respondents were
strongly disagree.

JOB
53
4.2.8 EMPLOYEES OPINION ABOUT THEY LIKE WORK WITH
PEOPLE
NO OF
NEUTRAL 01 2.0
DISAGREE 0 0.0
STRONGLY DISAGREE 0
0.0
50 100.0
TOTAL
INFERENCE
strongly disagree.
4.2.8 EMPLOYEES OPINION ABOUT THEY LIKE WORK WITH

PEOPLE
54
4.3.1 Chi-square test no : 1
AGE VS I FEEL I AM A VALUED PART OF THIS STORE
Chi-Square Tests
Value Df Asymp. Sig. (2-sided)

Pearson Chi-Square
7.847(a) 2 .020
Likelihood Ratio
5.164 2 .076
Linear-by-Linear
Association 5.500 1 .019
Ho : Null hypothesis i.e There is no relationship between age and employees

feel that they were valued part of this store
.
H1:Alternative hypothesis i.e there is a relationship between age and employees
feel that they were valued part of this store.
INFERENCE
From the above table it is inferred that the chi-square value is less than
0.05 .
55
Reject Ho .there is a relationship between age and employees feel that they were
valued part of this store.
AGE VS PROBLEMS ARE MANAGED EFFECTIVELY IN THIS STORE

WHEN THEY ARISE
Chi-Square Tests
Asymp. Sig. (2-

Value Df sided)
Pearson Chi-Square
13.445(a) 2 .001
Likelihood Ratio 8.865 2 .012
Linear-by-Linear
Association 7.379 1 .007
N of Valid Cases
50
a 4 cells (66.7%) have expected count less than 5. The minimum expected count is .
08.
Ho : Null hypothesis i.e There is no relationship between age and Problems are
managed effectively in this store.
H1:Alternative hypothesis i.e there is a relationship between age and problems

are managed effectively in this store.
INFERENCE
0.05. .
56
Reject Ho .there is a relationship between age and problems are managed effectively
in this store.
DESIGNATION VS DISCIPLINARY PROCEDURES IN THIS

STORES ARE CONSISTENTLY ENFORCED
Chi-Square Tests
Asymp. Sig. (2-

Value Df sided)
Pearson Chi-Square
5.837(a) 2 .054
Linear-by-Linear
4.941 1 .026
Association
N of Valid Cases
50
a 3 cells (50.0%) have expected count less than 5. The minimum expected count is
1.28.
Ho : Null hypothesis i.e There is no relationship between Designation and

disciplinary procedures in this store are consistently enforced.
H1:Alternative hypothesis i.e there is a relationship between Designation and

disciplinary procedures in this store are consistently enforced.
INFERENCE
From the above table it is inferred that the chi-square value is not greater
than 0.05.
57
Reject Ho .there is a relationship between Designation and disciplinary procedures in
this store are consistently enforced.
QUALIFICATION VS COMMUNICATION AMONG STAFF IN THIS

STORE IS EFFECTIVE
Chi-Square Tests
Asymp. Sig.
Value df (2-sided)
Pearson Chi-Square 9.787(a) 4 .044
Linear-by-Linear
5.147 1 .023
Association
N of Valid Cases
50
a 6 cells (66.7%) have expected count less than 5. The minimum expected count is .
20.
Ho : Null hypothesis i.e There is no relationship between Qualification and

communication among staff in this store is effective.
H1:Alternative hypothesis i.e there is a relationship between Qualification and

communication among staff in this store is effective.
.
INFERENCE
0.05.
Reject Ho .there is a relationship between Qualification and communication among

staff in this store is effective.
58
4.3.5 ANOVA TEST NO: 1
Oneway
Descriptives
I FEEL I AM A VALUED PART OF THIS STORE

95% Confidence Interval
for Mean
Std. Std. Lower Upper Minimu Maximu
N Mean Deviation Error Bound Bound m m
18to25 46 4.78 .554 .082 4.62 4.95 3 5
26 to 35 4 4.00 1.155 .577 2.16 5.84 3 5
Total 50 4.72 .640 .091 4.54 4.90 3 5
4.3.6 ANOVA
I FEEL I AM A VALUED PART OF THIS STORE
Sum of Mean
Squares Df Square F Sig.
Between
Groups 2.254 1 2.254 6.069 .017
Within Groups
17.826 48 .371
Total
20.080 49
INFERENCE
59
From the above table it is inferred that the anova significant value is less
than 0.05.
Reject Ho , not only that the mean value is high in the 18 to 25 age group they were
more feel that valued part of this store.
4.3.7 ANOVA TEST NO :2
Oneway
Descriptives
PROBLEMS ARE MANAGED EFFECTIVELY IN THIS STORE WHEN THEY

ARISE
for Mean
Std. Std. Lower Upper Minimu Maximu
18to25 46 4.87 .400 .059 4.75 4.99 3 5
26 to
4 4.25 .500 .250 3.45 5.05 4 5
35
Total 50 4.82 .438 .062 4.70 4.94 3 5
4.3.8 ANOVA
PROBLEMS ARE MANAGED EFFECTIVELY IN THIS STORE WHEN THEY

ARISE
Sum of Mean
Between
1.413 1 1.413 8.510 .005
Groups
Within Groups 7.967 48 .166
Total 9.380 49
INFERENCE
than 0.05.
Reject Ho , not only that the mean value is high in the 18 to 25 age group they were
more accept problems are managed effectively in this store..
60
ANOVA TEST NO -3
Oneway
4.3.9 Descriptives
DISCIPLINARY PROCEDURES IN THIS STORES ARE CONSISTENTLY

ENFORCED
61
for Mean
Std. Std. Lower Upper Mini
N Mean Deviation Error Bound Bound m
CSA 42 4.29 .864 .133 4.02 4.55
SENIOR CSA OR
L1 GRADE 8 5.00 .000 .000 5.00 5.00
SUPERVISOR
Total 50 4.40 .833 .118 4.16 4.64
4.4.1 ANOVA
DISCIPLINARY PROCEDURES IN THIS STORES ARE CONSISTENTLY

ENFORCED
Sum of Mean
Between
3.429 1 3.429 5.383 .025
Groups
Total 34.000 49
INFERENCE
than 0.05.
Reject Ho , not only that the mean value is high in the designation of senior CSA .
they were more follow the disciplinary procedures in this store..
ANOVA TEST NO :4
Oneway
4.4.2 Descriptives
COMMUNICATION AMONG STAFF IN THIS STORE IS EFFECTIVE
62
for Mean
Std. Std. Lower Upper Minimu Maxi
SSLC 20 5.00 .000 .000 5.00 5.00 5
HSC 20 4.95 .224 .050 4.85 5.05 4
DEGRE
10 4.60 .843 .267 4.00 5.20 3
E
Total 50 4.90 .416 .059 4.78 5.02 3
4.4.3 ANOVA
COMMUNICATION AMONG STAFF IN THIS STORE IS EFFECTIVE

Sum of Mean
Between
1.150 2 .575 3.677 .033
Groups
Total 8.500 49
INFERENCE
than 0.05.
Reject Ho , not only that mean value is high in the sslc qualified workers ,they were
more priority to the communication among staff in this store.
4.4.4 CORRELATION TEST NO: 1

Correlations
I FEEL I AM
A VALUED
PART OF
THIS
AGE STORE
AGE Pearson
1 -.335(*)
Correlation
Sig. (2-tailed) .017
N 50 50
63
I FEEL I AM A Pearson
-.335(*) 1
VALUED PART OF Correlation
THIS STORE Sig. (2-tailed) .017
N 50 50
* Correlation is significant at the 0.05 level (2-tailed).
INFERENCE
Since the correlation value is negative and smaller(-.335) which infers though
there is a less impact between the age and employees feel they were valued part of
this store.

Correlations
PROBLEMS
ARE
MANAGED
EFFECTIVELY
IN THIS STORE
WHEN THEY
AGE ARISE
AGE Pearson Correlation 1 -.388(**)
N 50 50
PROBLEMS ARE Pearson Correlation -.388(**) 1
MANAGED EFFECTIVELY Sig. (2-tailed) .005
IN THIS STORE WHEN N
THEY ARISE 50 50
** Correlation is significant at the 0.01 level (2-tailed).
INFERENCE
there is a less impact between the age and problems are managed effectively in this
store.

Correlations
DISCIPLINARY
PROCEDURES IN
THIS STORES ARE
DESIGNATIO CONSISTENTLY
N ENFORCED
DESIGNATION Pearson Correlation 1 .318(*)
N 50 50
DISCIPLINARY Pearson Correlation .318(*) 1
64
PROCEDURES IN THIS Sig. (2-tailed) .025
STORES ARE N
CONSISTENTLY 50 50
ENFORCED
INFERENCE
Since the correlation value is positive(.318) which infers though there is less
relation between the designation and disciplinary procedures are follow in the store.

Correlations
COMMUNICAT
ION AMONG
STAFF IN THIS
QUALIFIC STORE IS
ATION EFFECTIVE
QUALIFICATION Pearson Correlation 1 -.324(*)
N 50 50
COMMUNICATION Pearson Correlation -.324(*) 1
AMONG STAFF IN Sig. (2-tailed) .022
THIS STORE IS
EFFECTIVE N 50 50
there is a less impact between the qualification and communication among staff in
this store.
CHAPTER -5
65
FINDINGS AND
SUGGESTIONS
CHAPTER 5
FINDINGS AND SUGGESTIONS

FINDINGS
 To verify the satisfaction level on working environment in the organization.
 Majority of the employees (94%) like their job in this company.
 In this study most of the respondents (78%) follow the disciplinary

procedures in this company
.
 There is a negative correlation between age and employees feeling valued as
part of the store .it shows the increasing age of the employees decrease the
feeling of being valued to some extent.
66
 There is a negative correlation between age and problems are managed
effectively in this store , it shows that the increasing age of the employees
affect the effectively managed problems in this store.
 There is a positive correlation between designation and disciplinary

procedures followed in this store.i.e As the designation increases the
disciplinary procedures are strictly followed
 As the qualification increases the effective communication decreases to some

extent, which may provide that increased qualification makes lesser efforts to
effective communication in this store.
According to percentage analysis says
 96% of the employees were good opinion about the communication among
the staff
 90% of the employees were feel that they were valued part of this store
 92% of the employees were good opinion about the store atmosphere is
convenient and likely to work.
 74% of the employees were satisfied about the promoting respect and fair
treatment among all staff is high priority in this store.
 90% of the respondents were good opinion about the store has policies
supportive to its staff.
 78% of the respondets were follow the disciplinary procedures.
 82% of the respondents were opinion about workload and expected time
completions are reasonable.
 96% of the respondents were opinion about the workload in this store
distributed equitably .
 94% of the respondents opinion about they know exactly what is expected of
them as an employee.
 92% of the employees were highly satisfied about their job performance is
measured.
67
 98% of the employees satisfied about conflict among staff in store is managed
effectively when they arise.
 96% of the employees opinion about the store run effectively.
 94% of the employees were good opinion about others in this store trust me to
perform their job.
 98% of the respondents says communication with others in this store is good.
 66% of the emloyees were opinion about the store training is more effective.
 94% of the employees are very like their job
 98% of the employees opinion about they like wok with people.
SUGGESTIONS
 In order to improve the skills , and performance of workers a training
programme may be planned and implemented, specifically to the newcomers.
 To promote respect and fair treatment among all staff in this store.
 Overall employee satisfaction in this ABRL ltd is more satisfied but some
areas only to improved and concentrate.from my point of view in this study.
CONCLUSION
In this study the ABRL company (more) Employees are highly satisfaction
in the working environment.Employees feel that the store atmosphere i.e working
environment is more satisfaction to the employees.Most of the employees like their
job.so the employee satisfaction towads work is good.
Employees were highly satisfaction for good relationship with co-workers.
68
Finally I conclude that the employee satisfaction on working
environment in ABRL company is good. and comfortable.
ANNEXURE
1.Personal Details
Name :
Age :
Gender :
Total Year of Experience :
Joining Date :
Designation :
Permanent /Temporary :
From Where they coming from :
………………km Distance
69
Married / unmarried
Spouse Work?
No.of.children
2. Communication among staff in this store is effective?

a)Strongly agree b)SomeWhat agree c)neutral
d)Disagree e)Strongly Disagree
3. I Feel I am valued part of this store?

4. The stores atmosphere is generally friendly?
5. Promoting respect and fair treatment among all staff is a high priority in this store?
6. This store has Policies that are supportive to its staff?
7. Disciplinary Procedures in this stores are consistently enforced?
8. My workload and expected completion times are reasonable?
9. The workload in this stories distributed equitably?
10. I Know exactly What is expected of me as an employee?
11. I have clear understanding of how my job performance is measured?
70
12. My store’s Leader has a clear understanding of how my job performance is
measured?
13. Conflict among staff in store is managed effectively?
14. Problems are managed effectively in the store when they arise?
15. Overall this store is run effectively?
16. Others in this store trust me to perform my job?
17. I feel heard when I communicate with others in my store?
18. In this store training is more effective?
19. I like my job?
20. I like the people I work with?
71
BIBLIOGRAPHY
BOOKS REFERRED
1. Prabhi G and Roja Rani Tegala Employee Engagement
(HRM Review The Icfai University aug 2009).
2. Venkoba Rao Employee Engagement in Indian ITes –BPO

industry. (HRM Review The Icfai University Jan 2008)
3. P.V Raveendra &UM Premalatha Making ‘Gems’ Through
Employee Engagement. . (HRM Review The Icfai University

June 2008)
WEBSITE
www.google.com
72
xx xxxxx
73

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A STUDY ON EMPLOYEE SATISFACTION ON WORKING

ENVIRONMENT IN ADITYA BIRLA RETAIL LIMITED(ABRL).

Reg. No. 80109601038

I (Register No.80109601038), declare that the project

Also I express my very heartiest thanks to my friends ,relatives

In this ABRL(More) employees were more satifaction towards working

III Research Methodology 21

IV Data Analysis and 24

4.1 PERCENTAGE ANALYSIS

4.1.4 EMPLOYEES OPINION ABOUT THE

4.2.5 EMPLOYEES OPINION ABOUT THEY

4.3.2 CHI-SQUARE TEST NO-2

SLNO TITLE OF THE CHARTS PAGE NO

4.1 PERCENTAGE ANALYSIS

4.1.4 EMPLOYEES OPINION ABOUT THE

4.2.5 EMPLOYEES OPINION ABOUT THEY FEEL

Employee satisfaction is a set of favourable or unfavourable

Employee satisfaction is essential to face the dynamic and ever-increasing

STRATEGIES TO ENHANCE EMPLOYEE SATISFACTION

 Shared mission and vision

Employee engagement from an employee’s point of view is to clearly understand

According to the survey , in India better relationships with colleagues or co-

Venkabo Rao, Employee Engagement in Indian ITes-BPO industry(HRM

Employee Engagement is an attitude unlike employee satisfaction.Employee

Organizations can also think of creating a position of “Employee

Employees engagement today encompasses training ,today encompasses

VISION AND VALUES OF THE ADITYA BIRLA RETAIL LIMITED

PRODUCTS AND SERVICES

More.for you neighbourhood supermarket which takes care of your every

The product categories available in our store

 To identify the employee relationship with co-workers.

Research Used in this study

Sample size 50 respondents.

STATISTICAL TOOLS USED IN RESEARCH

 Anova (one way)

Data analysis and

4.1 PERCENTAGE ANALYSIS

4.1 AGE OF THE RESPONDENTS

4.2 GENDER OF THE RESPONDENTS

TENURE Frequency PERCENTAGE

4.7 MARITAL STATUS

4.7 MARITAL STATUS

STRONGLY AGREE 47 94.0

SOMEWHAT AGREE 01 2.0

4.8 EMPLOYEES OPINION ABOUT COMMUNICATION AMONG STAFF

4.9 EMPLOYEES OPION ABOUT THEY FEEL

STRONGLY AGREE 33 66.0

SOMEWHAT AGREE 13 26.0

STRONGLY DISAGREE 0 0.0

4.1.1 EMPLOYEES OPINION ABOUT

STRONGLY AGREE 30 60.0

SOMEWHAT AGREE 12 24.0

STRONGLY DISAGREE 0 0.0

STRONGLY AGREE 28 56.0

SOMEWHAT AGREE 17 34.0

4.1.3EMPLOYEES OPINION ABOUT THE STORE HAS POLICIES

STRONGLY AGREE 31 62.0

SOMEWHAT AGREE 08 16.0