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    Media Studies Theorists (Contemporary)

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    Steph House
    The document summarizes several key media theorists and their theories. It discusses David Gauntlett's work on how media shapes cultural identities and representations of social groups. It also outlines Steve Neale's genre theory and how genres are important for Hollywood films. Finally, it mentions Clay Shirky's theory on how new media enables collaboration and the end of distinct audiences.

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    Media Studies Theorists (Contemporary)

    Uploaded by

    Steph House
    139 views3 pages
    The document summarizes several key media theorists and their theories. It discusses David Gauntlett's work on how media shapes cultural identities and representations of social groups. It also outlines Steve Neale's genre theory and how genres are important for Hollywood films. Finally, it mentions Clay Shirky's theory on how new media enables collaboration and the end of distinct audiences.

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    Media Studies Theorists (Contemporary)

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    The document summarizes several key media theorists and their theories. It discusses David Gauntlett's work on how media shapes cultural identities and representations of social groups. It also outlines Steve Neale's genre theory and how genres are important for Hollywood films. Finally, it mentions Clay Shirky's theory on how new media enables collaboration and the end of distinct audiences.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    139 views3 pages

    Media Studies Theorists (Contemporary)

    Uploaded by

    Steph House
    The document summarizes several key media theorists and their theories. It discusses David Gauntlett's work on how media shapes cultural identities and representations of social groups. It also outlines Steve Neale's genre theory and how genres are important for Hollywood films. Finally, it mentions Clay Shirky's theory on how new media enables collaboration and the end of distinct audiences.

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    Media Studies A-Level

    Media Theory:
    Contemporary

    Theorist: David Gauntlet


    Theory: Gender, Identity & Representation
    Key terms: New Media Technologies, Creativity and Media 2.0
    In a nutshell: Gauntlett writes about the way the
    Media offers audiences guidance around shaping
    cultural identities. He argues ‘modern media is
    encouraging the overthrow of traditions which kept
    people within limiting compartments’. He sees the
    Media as a force for change within society, through its
    representations of different groups within society.

    His key book is entitled: ‘Media, Gender and Identity’

    Theorist: Steve Neale


    Theory: Genre theory
    Key terms: Repetition and difference, genre discourses and
    practices
    In a nutshell: Neale is interested in the concept of genre and
    the importance of it within Hollywood cinema. He has written
    about the nature and range of Hollywood films, exploring the
    social and cultural significance of Hollywood’s genres. He argues
    genre is an important factor in the success of conglomerate
    produced films, recognising the need for repetition and
    difference within genres.
    Theorist: Clay Shirky
    Theory: The end of the audience
    Key terms: Collaborative culture, creativity and collective action
    Mass-amateurisation of media production
    Industry versus collaboration
    In a nutshell: Shirky has researched and written about new media
    technologies and how they have enabled networks between people
    allowing them to share and connect with each other

    His key book is entitled

    Theorist: Henry Jenkins


    Theory: Fandom and changing audiences for media products
    Key terms: Participatory culture, and trans-media storytelling
    In a nutshell: Jenkins explores the impact of new media
    technology and global media on audiences. His transmedia
    storytelling refers to how media producers have created
    ‘worlds’ for audiences to engage in that work together to tell
    the story of a media text/product. These worlds are enhanced
    through digital media and the participatory culture that they
    have facilitated.
    He regularly posts on his blog: www.henryjenkins.org

    His key book is entitled

    Theorist: David Hesmondhalgh


    Theory: The Power of the Culture Industries
    Key terms: Creative economy & global media cultural production
    In a nutshell: Exploring issues around political and
    economic power and control, Hesmondhalgh is interested
    in how the culture industries operate and how digital
    technologies have changed and shaped creative
    industries within in the media.

    His key book is entitled ‘The Cultural Industries’ (2012).


    Feminist Theories

    Theorist: Judith Butler


    Theory: Feminist and Gender Formation
    Key terms: Gender performance, gender fluidity, binary views
    In a nutshell: Butler writes about the construction of gender within
    the media, she argues that historically feminism grouped women
    together with share characteristics, reinforcing a binary view between
    genders. She argued that gender is a fluid construction that shifts and
    changes in different contexts, seeing gender as a performance.

    Her key book is entitled

    Theorist: bell Hooks (lower case b)


    Theory: Feminist media and cultural theory
    Key terms: Post-modern representation, gender, ethnicity
    and capitalism,
    In a nutshell: Hooks argues that black women have been oppressed
    within society for the past four centuries, focusing on issues between
    race and class, she argues that the two are closely linked together
    within the media and society.

    Her key book is entitled

    Theorist: Liesbet Van Zoonen


    Theory: Feminist Media theory
    Key terms: Construction and discourse, theories of
    transmission, gender representations
    In a nutshell: Van Zoonen explores the ways in which feminist
    theory and research contribute to the role the media plays in the
    construction of gender within a society.

    Her key book is entitled

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