Scribd Logo
Upload

Welcome to Scribd!

  • 1K views

    Swot Analysis of Go Air

    Uploaded by

    mangesh_7735
    The SWOT analysis identifies several strengths of Go Air including short turnaround times, strong marketing campaigns, and connections to remote locations. However, it also lists weaknesses such as frequent delays, lack of online check-in, and an aging fleet. Opportunities exist in adding international routes and new business lines. Threats include growing competition from other low-cost carriers offering better service. To improve, the document recommends Go Air focus on on-time performance, introduce a frequent flyer program, improve marketing, and research international routes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd

    Swot Analysis of Go Air

    Uploaded by

    mangesh_7735
    1K views2 pages
    The SWOT analysis identifies several strengths of Go Air including short turnaround times, strong marketing campaigns, and connections to remote locations. However, it also lists weaknesses such as frequent delays, lack of online check-in, and an aging fleet. Opportunities exist in adding international routes and new business lines. Threats include growing competition from other low-cost carriers offering better service. To improve, the document recommends Go Air focus on on-time performance, introduce a frequent flyer program, improve marketing, and research international routes.

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The SWOT analysis identifies several strengths of Go Air including short turnaround times, strong marketing campaigns, and connections to remote locations. However, it also lists weaknesses such as frequent delays, lack of online check-in, and an aging fleet. Opportunities exist in adding international routes and new business lines. Threats include growing competition from other low-cost carriers offering better service. To improve, the document recommends Go Air focus on on-time performance, introduce a frequent flyer program, improve marketing, and research international routes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    1K views2 pages

    Swot Analysis of Go Air

    Uploaded by

    mangesh_7735
    The SWOT analysis identifies several strengths of Go Air including short turnaround times, strong marketing campaigns, and connections to remote locations. However, it also lists weaknesses such as frequent delays, lack of online check-in, and an aging fleet. Opportunities exist in adding international routes and new business lines. Threats include growing competition from other low-cost carriers offering better service. To improve, the document recommends Go Air focus on on-time performance, introduce a frequent flyer program, improve marketing, and research international routes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 2

    Swot Analysis of Go Air

    Strengths

     Turnaround time for aircraft is limited & substantially lower than other airlines in its category
     Strong promotional campaigns & marketing has placed it in the forefront of low cost carriers in
    India
     0 fare scheme has proved to help company catapult itself ahead of the competition
     Well connected routes within in India including remote locations such as Nashik, etc that are
    only serviced by Go Air
     Highly trained & efficient ground staff, in-flight & catering team.
     Tie-ups with various travel agents & travel sites already in place with a efficient online & phone
    booking service.

    Weakness

     Online Check in not available


     Delays are frequent
     Quality of service has faltered over the last years resulting in bad brand imaging
     Company fleet has a huge number of old planes
     To improve turn around employees stressed which may cause accidents in future
     Limited online shopping options
     No frequent flier program available which can reward fliers that patron the airline

    Opportunities

     Improvement in the aviation sector specially with new planes being launched the company can
    lease newer models & start better services on existing routes
     Can seeks to add international routes on the model of air asia
     Can extend into new avenues in aviation such as helicopter or private jet leasing which are on
    the rise in the Indian Sub –continent
     Can extend shopping line to suit a variety of client’s right from luxury products to food &
    beverages. Along with this the food & beverage menu can be rotated in order for better
    customer satisfaction
     Reduction in delays through efficient utilization of time slots allocated by airport authorities
     Corporate tie ups
     Cargo planes

    Threats

     New low cost airlines such as Air Asia & Indigo airlines which offer better services along with
    international routes
     Many full fledge airlines offer more benefits to clients such as personal notification of flights,
    delays & so
     Mergers of low cost airlines with major airlines such as Deccan airlines with Kingfisher Airlines
     Courier companies with private fleet that offer reduced pricing

    Suggestions:

    I feel that even though Go Air was a pioneer in the low cost airline race in India it has over the time
    lost its value in the market through bad brand management & poor on time services. The company
    has to either find a partner who has experience in brand imaging to project the airline at par with its
    competitors or do a radical analysis of its core business. The core of the business has to be
    remodeled so as to accommodate a steadily growing top line, employee satisfaction which would
    ultimately lead to better customer satisfaction. Being a low cost airline the margins for such a
    change would be strained but the cost-benefit factor would be seen in the long run. I would
    recommend the company to

     Focus on getting more flights within the 99% on time schedule as publicized by competitor
    Indigo Airlines. This would take time & could be a long term strategy but is definitely needed
    to remodel the airlines image
     A frequent flier program could be introduced which would allow fliers to earn miles or credit
    which could be redeemed after collection of sufficient points. This would help get people to
    fly more often with the airline.
     A proper marketing strategy should be adopted after appropriate survey of the populous
    conducted. Promotional activities should be undertaken to attract people to the airlines.
     International routes specially to holiday destinations such as Malaysia, Singapore, China, etc
    should be researched. Feasibility study for the same should be carried on before
    implementation.

    You might also like