Chapter 3 Research Design and Methodology
Chapter 3 Research Design and Methodology
Chapter 3 Research Design and Methodology
Sampling Procedure
Non-probability
Convenience Sampling – Process of picking out people in fastest way.
Quota sampling – Specified numbers of persons of certain types are included in the sample.
Snowball sampling – Respondence are hard to find.
Purposive sampling – Most easy, Non-probability sample that is selected based on characteristics of a
population and the objective of the study. purposive sampling is also known as judgmental, selective or
subjective sampling.
Probability sampling
Simple Random sampling – Lottery or raffle type of sampling, randomly selected.
Systematic sampling – Complete list of population, we’ll use intervals
Stratified Random Sampling – Divided by group, any member
Cluster Random Sampling – Divided by group and get the group
Participants of the study
IV. Data gathering procedures.
- this section is the “how to” of the study.
-Commonly used data gathering procedures
- interview
- Participants observations
-Surveys
Interviews
Key informant Interview (KII) , Right person to interview. right person to give the idea
Focus Group Discussion (FGD) – Gather respondents, round table
FGD: a small group interview (5-7 participants + 1 moderator); can be face to face or online
- advantages
Participants might be more willing to discuss the topic in front of their peers.
Participants answers can inform others and group ideas might be generated for a more
comprehensive results.
Time constraints, accessibility and money matters will no longer be an issue.
Participant Observation – allows the researcher to immerse himself into a social setting, enabling him to
learn firsthand how:
- The actions of participants are compatible with their words
- Patterns of behaviors exist
- Expected and unexpected experiences occur
- trust, relationships, and obligations with others are developed.
Surveys
open-ended: Gives participants the opportunity to express their opinions and give detailed answers
Close-ended: Gives the participants a set of response choices.
V. Research instruments
Questionnaire (survey)
Key informant (Interview)
FGD
Research Matrix
Statistical Treatment
Descriptive Research
- mean
- Weighted mean
- Percentage
- Standard Deviation
- Variance
Comparative Research
T-test
Paired ( 2 dependent variable)
Unpaired (2 independent variables)