I.

Executive Summary

II. Company Summary

III. Company & Product Description

We call our company, Haring Kanin because our main product is rice, specifically
fried rice combined with other dishes such as fried chicken, lumpia, fried siomai, and
etc.
Our product is fried rice. Fried rice is a dish of cooked rice that has been stir-fried
in a wok or a frying pan and is usually mixed with other ingredients such as eggs,
vegetables, seafood, or meat. Our fried rice is called, Haring Sarap, to emphasize that
our fried rice is delicious and could be considered as number 1.
Haring Kanin is a food business creating budget meals for the students and the
Filipino workers. Their main product is Spicy Fried Rice with their own special recipe.
They offer unlimited rice with a very affordable price.
We will offer a satisfying unlimited fried rice at your best. It will be the best fried
rice one will ever taste because of its quality ingredients and seasonings. There are also
different dishes that you can choose from that will best suit to our unlimited fried rice.
Our products are more focused on making our food more delicious that will exceed the
expectations of the picky taste buds of our customers. The Haring Kanin assures you

that you will leave your table and chair with a feeling of contentment and satisfaction.
 Haring Kanin’s logo is very simple. It shows, a plate, a spoon and a fork,
which are mainly used for eating. The logo just means that Haring Kanin is the best
choice to eat happily.

Mission

To offer great-tasting and high quality food that will satisfy our customers’ hunger
without them spending a lot of money.

Vision

Short Term:

Within the next five years, we will be known as one of the leaders in food business by
providing an affordable yet high quality meal. Filipinos will continue to patronize the
great dishes created by Haring Kanin.

Long Term:

In 10 years, we will be able to expand our market all over the country serving millions of
people nationwide. We will be able to compete with famous fast food restaurants and
will be able to satisfy and exceed the expectations of the public.
We envision our company to give satisfaction and to reach the standards of the
customers that will lead us to the top

Key Objectives

 Profitability

We will focus on controlling costs both in production and operations while maintaining
the profit margin of products sold.

 Productivity

We will provide all of the resources that their employees need to remain as productive
as possible.

 Customer Service

We will keep their customers happy and satisfied by serving them high quality food and
assurance that we will be listening and will consider their feedbacks.
  Revenue Goals

Raise prices by 5% over the course of the next 12 months

IV. Technological Considerations

Upgraded technological capability is highly needed for Haring Kanin to move towards
the marketplace and for the public to know more about the product that we offer from
which consumers may be informed and be excited to purchase our product. We will
make use of technology to ensure that consumers will get the most updated information
without any false information regarding our product in easy and simple way of using
online technologies. We will also use the power of technology in order to serve our
customers more efficiently and to satisfy them by providing a comfortable ambiance.

Here are the examples of the technologies/machinery that we will use:

V. Product Marketplace

Haring Kanin’s physical store will be found at Verdant in Pamplona Tres, Las Pinas City.
We chose this place for the area is close to different schools such as-- STI College, Las
Pinas East National High School, ABE College, University of Perpetual Help, and Divine
Light Academy. Luckily, this place also caters different business areas which will be
helpful to gather more customers. The area is also where students usually hang out and
gather to practice or work on their group activities..

VI. Question Analysis

VII. Marketing Strategies

As we would like to accommodate each and every one of you, we will offer affordable
meals for the students that includes unlimited rice with the choice of different dishes that
you would love. Since scarcity in allowance is a major factor why some people do not
use their time to eat, we will sell our goods in a way that they would not need to destroy
their pockets just to make themselves feel satiated and hunger-free. We would love to
serve each and every one of you to the fullest!
PACKAGING

PRICE

The Haring Kanin will be using the price penetration strategy for we will start at a very
low price. Many possible target market can afford our products that can be a reason for
them to engage with and get there loyalty. With the use of this pricing strategy, we will
be able to attract more customers from different age group.

PLACE:

Brgy. Pamplona Tres, Las Pinas City has a population of 35,512 residents. Our target
market’s ages are from 5 years old to 70 years old, regardless of their gender.
Our warehouse is just behind our store so that it would be easy for us to transfer the
inventories.

PROMOTION:

We will promote our product through Food Tasting a week before the launch of
the business in order to gain the attention of our target market and for them to have an
idea of what we are selling.

Upon launching, we will use the social media, such as Facebook, Youtube, and
Twitter, in order for our company to be known by many. Social Media will be a big help
to reach a large number of people. We will make our own Facebook page so that our
customers or potential customers will be able to approach us for their feedbacks,
inquires, and concerns. We will also post our new product offers on our official
Facebook page. We will also make our own Youtube account for a cheaper way of
advertisement. We will make advertising videos portraying the reactions and responses
of our beloved customers in order to persuade more people to try our food. We will also
hold events such as contests such as a free meal in exchange of shares and likes.

After 1 year of business, we will also promote through building a strong

connection to the public by initiating a monthly feeding program which will be called as
“Haring Busog, Filipino ay Matalino, Malakas, Malusog!” to the students from low
income families, street children, and workers who earn minimum wage.
IX. Competitor's Analysis

Chowking Lawson Local eateries

Open 24 hours Open 24 hours Open 12 hours
Offers wide variety of Offers limited variety of Offers a wide variety of
foods foods. foods.
Small amount of servings Unlimited Rice Small amount of servings.
Prices are a bit expensive. Prices are affordable Prices range from
affordable to a little bit
expensive.

SWOT Analysis

Strength Weaknesses Opportunities Threats

We offer unlimited Our store is only The public usually Some stores
fried rice and plain open for 12 hours look for affordable already have their
rice. price. patrons.
Prices are Some stores also They are very open Stores like
affordable offer a wide variety to newly launched Chowking are
of dishes businesses. already famous in
the food industry.
Consumers love to Local eateries are
try something new. well accepted by
the public.
X. Organization and Staffing

Alexandria T. De Leon

Head/Accounting

Rosema Wattie Extra Mark Arjay Abello

Head/Customer Head/Marketing and
Service Advertising Manager

Aubrey Pena Ruzzel Perez Roasbell Caldo Sab Insong

Cashier Dishwasher/Cleaner Head Cook Cook

XI. Scheduling

XII. Financial Projections