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    Product Range of The Company Includes

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    Harshith Gowda
    Ashok Leyland was established in 1948 in India to assemble Austin cars under the encouragement of then-Prime Minister Nehru to promote self-reliance. The company began manufacturing commercial vehicles in 1955 after partnering with British Leyland. For over five decades, Ashok Leyland has been a technology leader in India's commercial vehicle industry, introducing innovations like air brakes and rear-engine buses that became industry standards. The company offers a wide range of products from buses and trucks of various sizes to engines.

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    Product Range of The Company Includes

    Uploaded by

    Harshith Gowda
    57 views1 page
    Ashok Leyland was established in 1948 in India to assemble Austin cars under the encouragement of then-Prime Minister Nehru to promote self-reliance. The company began manufacturing commercial vehicles in 1955 after partnering with British Leyland. For over five decades, Ashok Leyland has been a technology leader in India's commercial vehicle industry, introducing innovations like air brakes and rear-engine buses that became industry standards. The company offers a wide range of products from buses and trucks of various sizes to engines.

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    ashokleyand project

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    Ashok Leyland

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    Ashok Leyland was established in 1948 in India to assemble Austin cars under the encouragement of then-Prime Minister Nehru to promote self-reliance. The company began manufacturing commercial vehicles in 1955 after partnering with British Leyland. For over five decades, Ashok Leyland has been a technology leader in India's commercial vehicle industry, introducing innovations like air brakes and rear-engine buses that became industry standards. The company offers a wide range of products from buses and trucks of various sizes to engines.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    57 views1 page

    Product Range of The Company Includes

    Uploaded by

    Harshith Gowda
    Ashok Leyland was established in 1948 in India to assemble Austin cars under the encouragement of then-Prime Minister Nehru to promote self-reliance. The company began manufacturing commercial vehicles in 1955 after partnering with British Leyland. For over five decades, Ashok Leyland has been a technology leader in India's commercial vehicle industry, introducing innovations like air brakes and rear-engine buses that became industry standards. The company offers a wide range of products from buses and trucks of various sizes to engines.

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    INTRODUCTION

    The origin of Ashok Leyland, a Hinduja group company can be traced to the urge for self–reliance,
    felt by independent India. Pandit Jawaharlal Nehru, India's first Prime Minister persuaded
    Raghunandan Saran, an industrialist, to enter automotive manufacture. In 1948, Ashok Motors was set
    up in what was then Madras, for the assembly of Austin Cars. The Company's destiny and name
    changed soon with equity participation by British Leyland and Ashok Leyland commenced
    manufacture of commercial vehicles in 1955.

    Since then Ashok Leyland has been a major presence in India's commercial vehicle industry with a
    tradition of technological leadership, achieved through tie–ups with international technology leaders
    and through vigorous in–house R&D. Access to international technology enabled the Company to set
    a tradition to be first with technology. Be it full air brakes, power steering or rear engine busses,
    Ashok Leyland pioneered all these concepts. Responding to the operating conditions and practices in
    the country, the Company made its vehicles strong, over–engineering them with extra metallic
    muscles. 'Designing durable products that make economic sense to the consumer, using appropriate
    technology', became the design philosophy of the Company, which in turn has moulded consumer
    attitudes and the brand personality.

    For over five decades, Ashok Leyland has been the technology leader in India's commercial vehicle
    industry, moulding the country's commercial vehicle profile by introducing technologies and product
    ideas that have gone on to become industry norms. From 18 seater to 82 seater double–decker buses,
    from 7.5 tonne to 49 tonne in haulage vehicles, from numerous special application vehicles to diesel
    engines for industrial, marine and genset applications, Ashok Leyland offers a wide range of
    products. Eight out of ten metro state transport buses in India are from Ashok Leyland. With over 60
    million passengers a day, Ashok Leyland buses carry more people than the entire Indian rail network!

    Product range of the company includes:


     Buses
     Trucks
     Engines
     Defence & Special Vehicles

    Associates Companies:
     Automotive Coaches & Components Ltd (ACCL)
     Lanka Ashok Leyland
     Hinduja Foundries
     IRIZAR–TVS
     Ashok Leyland Project Services Limited

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