Restart Energy Whitepaper
Restart Energy Whitepaper
Restart Energy Whitepaper
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T ABLE OF CONTENTS
CONTENTS
1 E x ecutiv e s ummar y 5
1.1 Overview 5
1.2 Restart Energy Franchise (RED–F) 10
1.3 Accomplishments to date 20
2 R es ta rt E ner gy t ea m 25
2.1 Contributors 25
2.2 Executive team 25
2.3 Advisors 28
2.4 Our vision 30
2.5 Our mission 30
2.6 Our goals 30
3 T he chal leng e 31
3.1 Our Solution 31
3.2 How Electricity Is Traded Now 32
3.3 Current System 33
3.4 New System: Restart Energy Democracy Platform (RED-P) 33
3.5 Size of the market 34
3.6 Energy Markets Regulations 34
3.7 The RED MegaWatt Token: Real utility from an EU energy provider 36
4 T he ba ckgr o und 37
4.1 Generation 37
4.2 Transmission Network Operator 37
4.3 Distribution Meter Operator 37
4.4 Retail Energy Company 37
4.5 Regulated and Deregulated Markets 39
4.6 Existing Retailers 39
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4.7 Challenges of renewables 39
4.8 Cryptocurrencies in electricity markets 40
5 T he pro bl em i n detai l 40
5.1 Monopolistic players 40
5.2 Inefficient operating environment and trading platforms 41
6 D eta il s of the so lutio n 42
6.1 Amazon of Energy 42
6.2 Restart Energy Democracy Platform (RED-P) 43
6.3 Decentralized energy trading platform 45
6.4 Virtual balancing 46
6.5 Elements of the RED-P Ecosystem 47
7 Indus tr y a nal ys is 49
7.1 Global perspective 49
7.2 Local perspective 52
7.3 Competition 52
8. Why bl o ckchain 54
8.1 How blockchain works 54
8.2 Advantages of blockchain technology 56
8.3 Blockchain Smart Contracts 56
8.4 The RED Platform Design 58
9 Pro motio n s tr a teg y a nd mar ket tra ctio n 60
10 T oken mo del 62
10.1 RED MegaWatt Token 62
10.2 KW token 63
11 T GE (To ken G ener a ti o n Ev ent) S tructur e 63
11.1 Token price 63
11.2 Bonus 63
11.3 Acceptable cryptocurrencies for RED MegaWatt Token Generation 63
11.4 Token distribution 64
11.5 Use and lockup of team tokens (12%) 64
11.6 Token distribution and secondary markets 64
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11.7 Token contract address 64
11.8 Unsold Tokens 65
11.9 Use of funds 65
11.10 Token Economics 66
12 Ro a dma p 66
12.1 Upstream integration 66
12.2 RED - Restart Energy Democracy platform development 66
12.3 RED Platform Expansion Plan 70
12.4 Financial overview of RED business plan 72
13 M edia co vera g e 73
F AQ 76
Di sc l ai mer - Ri sks and Disclo sure s 79
This whitepaper and the information provided on www.restartenergy.io website and any terms and conditions published by Restart Energy Democracy
SRL do not constitute a prospectus or offer document of any sort and is not intended to constitute an offer of securities or a solicitation for investment
in any jurisdiction. The MWAT Tokens are digital cryptographic utility tokens based on ERC20 that provide access to the RED Platform Software. The
MWAT Tokens are not intended to constitute securities and/or collective investment units in any jurisdiction.
If you decide to contribute to MWAT development, please note that your contribution to MWAT does not involve the exchange of cryptocurrencies for
any form of securities, investment units and/or form of ordinary shares in MWAT or any other company, MWAT token holder does not receive any
form of dividend or other revenue right that is guaranteed or it participates in profit sharing scheme.
Due to legal and regulatory uncertainty in the United States of America, the citizens and green card holders of and persons residing in the United
States of America are not allowed to provide contributions and obtain MWAT tokens. Citizens and green card holders of and persons residing in the
United States of America that participate in the fundraiser by providing false information about their citizenship, residency place and nationality will
breach Restart Energy Democracy SRL terms and conditions and would entitle Restart Energy Democracy SRL to request such persons to compensate
any damages and/or losses suffered due to this violation. The whitepaper, information provided on Restart Energy Democracy SRL web page and any
Restart Energy Democracy SRL terms and conditions published by Restart Energy Democracy SRL any part thereof and any copy thereof must not be
taken or transmitted to any country where distribution or dissemination of this documents/information is prohibited or restricted.
This Whitepaper is a private placement memorandum, and has not been approved by any person, including any authorized person or authority. This
information Whitepaper does not constitute a prospectus as per the EU regulations and has not been approved by an authorized person within the
meaning of EU law or filed with any national authority.
Please read the section of this information Whitepaper named “Disclosures & Risk factors” for a discussion of certain risks and other factors which
should be considered prior to any purchase of tokens.
All recipients agree that they will use this information for the sole purpose of evaluating a possible purchase of tokens, and acknowledge and agree
that this information is not a prospect that contains all information a contributor may require in order to form a contribution decision.
This Whitepaper shall be interpreted in accordance with the English language version hereof, if any translated version into any other language than
English, than the English version will control and prevail on any question of interpretation or otherwise.
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1 EXECUTIVE SUMMARY
1.1 Overview
From the same company that developed the only retail energy franchise in the European Union:
“The first crypto token that enables users to Send and Receive Energy Worldwide”
Restart Energy, an independent European Union electricity and gas supply company with USD 20 million in
current annual revenue that developed the first energy retail franchise is building a global decentralized and
delocalized electrical energy supply platform and ecosystem.
Restart Energy is the fastest growing private energy and gas provider operating in an EU country (Romania),
offering an innovative online and customer-centric service with greater transparency. The current customer
base (December 2017) of Restart Energy includes over 3,000 SMEs and multinational companies for energy,
gas and fuel packages; and over 27,000 household customers for energy and gas. Restart Energy is the first
energy supplier in Europe to accept energy invoice payments in Bitcoin (September 2017).
Restart Energy has been ranked as the number one independent supplier in the deregulated
household gas market and number two in the deregulated energy household market in Romania.
Restart Energy Democracy (RED) The RED Platform The RED Franchise is the first
will issue its own digital Software is a blockchain power retail franchise that
cryptocurrency called RED MWAT in based decentralized makes it simple and easy to
a token crowdsale of USD 30 Million. energy trading platform start and operate your own
Each MWAT will cost equivalent of Peer to Peer direct power utility company.
0.10 USD in ETH energy trading between Allows token holders to develop
The RED MegaWatt (MWAT) Tokens consumers and energy its own power retail business
are ERC20 utility tokens that give producers and earn revenues by selling
access to the RED Platform Software Awards green certificates energy to retail households and
and to the RED Franchise. to consumers using business consumers
renewable energy
This summary is and should be read as an introduction to the Whitepaper; any decision to perform any transaction should be based on consideration
of the Whitepaper as a whole; no liability shall attach to any person, on the basis of the summary, including any translation thereof.
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Restart Energy is building a global energy supply platform using blockchain protocol to democratize a sector
burdened by bureaucracy and transaction costs, freeing up capital, saving consumers money, helping local
small producers earn more and allowing real peer to peer direct energy trading using existing infrastructure.
Energy demand globally is expected to nearly double by 2030. With finite resources and the commitment to
the UN SDGs, nations must innovate to generate power in a socially, economically, and environmentally
sustainable manner. The European Union Member States and the United States have begun piloting reforms
through energy market deregulation, allowing private companies to operate in the power retail sector.
Countries across Asia such as Japan, South Korea, Taiwan, Malaysia, Thailand, Philippines and Singapore have
opted for market deregulation in a bid to create sustainability while China and India are slated to follow from
2018.
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Our vision
We envision a vibrant, sustainable world where affordable energy is created and consumed by anyone
anywhere.
Our mission
Our mission is to become the leading global energy supplier, innovating and democratizing the sector.
Our goals
Restart Energy is committed to achieving the following goals:
Raise 30 million USD, in order to finish RED development and expand globally
Expand energy retail business by franchising to +45 countries with deregulated markets, representing
70 percent of the world’s energy consumption through 2022
Finally, RED-P will increase competition in the electricity market. For instance, with our model, consumers will
be able to “auto-switch” their energy supplier every 30 days. The system will tender consumer contracts every
30 days seamlessly, ensuring a more competitive marketplace and truly market-reflective prices.
The RED MegaWatt (MWAT) Tokens are ERC20 utility tokens that give access to the RED Platform Software
and to the RED Franchise. The RED Platform is a blockchain based decentralized energy trading platform that
makes it possible for energy consumers and producers to Send and Receive Energy Worldwide. The tokenized
energy traded on the RED Platform can be physically delivered at local rates in countries with deregulated
energy markets where Restart Energy will be present directly or through franchise. The RED Franchise is the
first power retail franchise that makes it simple and easy to start and operate your own power utility company.
The RED MegaWatt Tokens are the first tokens backed by real opportunity. Each RED MegaWatt Token gives
access to trade up to 1 MWh of energy per month on the RED Platform Software. Restart Energy will allocate
an initial charge of 0.11 KW Tokens per RED MegaWatt Token. The RED MegaWatt Token is similar to a
“virtual energy battery”.
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Token acquisition/usage
How to obtain RED MegaWatt Tokens How to spend RED MegaWatt Tokens
Purchasing at the Token Generation Accessing the RED platform
Event (TGE) Buying energy from producers on the RED platform
Purchasing from an exchange after Selling on exchanges
the TGE Obtain Restart Energy Franchise
The RED MegaWatt Token holders may trade the tokens on exchanges or access the platform and consume or
sell that energy to other users. Access to the RED platform will be granted with RED MegaWatt Tokens.
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1.2 Restart Energy Franchise (RED–F)
Restart Energy developed the first franchise in the European Union energy industry that easily allows any
person to have its own power retail business and earn revenues by selling energy & gas to retail consumers.
Owning RED MegaWatt Tokens grants the holder’s access to the RED Franchises and to incomes from selling
energy contracts as follows:
10.000 Tokens - RED City Franchise - allows the token holder to broker energy sales in their
city of residence
100.000 Tokens - RED Regional Franchise - allows the token holder to broker energy sales in
an entire region of their country of residence
1.000.000 Tokens - Red Country Franchise - allows the token holder to broker energy sales in
their entire country of residence
+10.000.000 Tokens - RED Master Franchise - gives the token holder country exclusivity and the
option to create sub-franchises inside their country of residence (starting from 10,000,000 Tokens up,
dependent on population)
FRANCHISE MODEL
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Would you buy a McDonald’s franchise now if you had the chance?
Introducing the RED Franchise
Be the first to secure your retail energy franchise in your country and resell it to other private suppliers or
companies after the Token Generation Event (TGE).
As we move forward, and as we have already successfully done in the past, we will focus our efforts on
growing our franchise network - this time on a global scale. Every franchise needs to own a certain number of
MWAT tokens to operate
If you’re interested in entering the energy sector, then Restart Energy’s franchise program is a unique
opportunity to become personally involved in our mission to re-invent the way energy is bought, sold, and
traded globally – through the RED ecosystem – a global, privatized, decentralized energy supply platform.
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Type A - Franchise Owner of a Power Retail Company
In a Type A franchise, Restart Energy would work together with the Master-Franchisee to help set-up his own
power retail company, and the Master-Franchisee would be the one to enter into a new market and establish
his business. The Master-Franchisee would take on all risk and expenses to create a market, and Restart
Energy would provide technical, infrastructural, process automation, marketing and sales support. The Master-
Franchisee would need to provide the financial and management capacity for setting up a power retail
company.
Master Franchise owner would receive a full power retail business in a shell:
Assistance for creation & operation of own power retail company
Right to use Restart Energy’s brand and business model including software and franchise infrastructure
Control over revenues
Technical Training for all staff and employees
Marketing and Branding package
Country Promotion for the months leading up to and after launch, paid for by Restart Energy, in order to
promote the RED ecosystem and franchise business
Access to Complete Energy Supply CRM Software with 100% process automation
Access to Restart Energy specialized personnel and management to assist and fully support the
franchise and its owners
Energy & gas trading, balancing and forecasting technical support
Pros: Higher profits ; ownership of power retail company ; cross selling to existing customer database ; high
process automation to deal with large numbers of low volume consumers with high margins ; unique selling
points and ecosystem ; flexible products and services
Cons: Higher capital requirements ; Franchisee takes the risk of expansion to new markets
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RED Franchise Tiers
Owning a certain number of RED MWAT tokens grants holders free access to one of four RED Franchise tiers
and to the income from selling those energy contracts. It is important to note that it is only required that a
franchise owner holds a certain amount of tokens. It is not a form of payment to Restart Energy.
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Fig.: Romanian franchise coverage
By providing marketing and brand identity materials, courses designed to train specialized personnel for our
franchise partners, local promotion on media channels, access to Franchise/Agent and Front Desk modules,
the My Restart portal, the marketing, social media and web platforms, and the option of installing smart
wireless meters for clients contracted by the franchised entity, based on their contractual terms.
Note: The franchised entities must agree to meet energy retail targets for the first year of operation.
Restart Energy will work with clients to ensure targets are manageable and reasonable.
Key benefits:
Power retail business in a shell
Cheaper renewable energy & gas to households
Cheaper renewable energy & gas to businesses
Access to RED ecosystem and franchisee’s
Access to Complete Energy Supply CRM Software with 100% process automation
Access to Restart Energy specialized personnel and management to assist and fully support the
franchise and its owners
Energy & gas trading, balancing and forecasting technical support
Marketing and Branding packages
Energy efficiency products and services
Renewable energy products and services
Mobile app’s access
Access to P2P Energy Exchange on the RED Platform
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Exhibit A - Type A Franchise Tiers by Country
Franchise
Deregulated
Region No. Country Population
Type A Market
Min Tokens
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29 Iceland 332,529 83,132 Y
56 India 1,324,000,000 - N
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60 China 1,411,278,927 - N
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Message to contributors from Restart Energy founder
Team
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Detailed company overview
Restart Energy is the fastest growing energy and gas provider operating
in an EU regulated environment in Romania, offering an innovative and
customer-centric service with greater transparency.
Facts:
Operated in an EU-regulated environment in the fastest growing economy in Europe
30,000 Customers Base (27,000 Households and 3,000 Companies)
USD 20 MM revenues in 2017
200+ commercial locations
300+ franchise business partners
40,000+ payment points
Customized technology unique in the energy sector
Offering up to 100% renewable energy supply
A job-creating, micro-entrepreneurship sales model
Restart Energy has the highest customer satisfaction rate among energy providers and was voted the
supplier with the most responsive customer care in 2016 by the users of the Energy Platform.
Restart Energy is the first energy supplier in Europe to accept energy invoice payments in Bitcoin.
Since its inception in 2015, Restart Energy has had remarkable market traction coupled with exponential
growth. It achieved a 400% sales growth in 2016 as compared to 2015, reached revenues of 5.45 million USD
in 2016 in an EU-regulated environment, and estimates revenues of 20 million USD in 2017.
Restart Energy offers 24-hour support through telephone and multiple online platforms:
Facebook Messenger, Mobile App, Facebook Bot and WhatsApp.
Facebook customer rating - score 4.9/5 out of 187 evaluations - highest score among energy
companies.
Restart Energy expects to reach 20 million USD in revenues this year (2017) and over 100 million USD next
year with planned expansions. Because of its spectacular growth, Restart Energy was awarded the
“Exponential Growth Award” from the Renewable Energy Cluster, ROSENC and was voted having the fastest
response time by the users of the “Energy Platform” in Romania.
Restart Energy offers integrated energy, gas, and fuel packages to households, SMEs, and multinational
companies helping them effortlessly achieve greater savings on all forms of energy consumed. It purchases
renewable energy directly from solar, wind and hydro producers by providing them bankable energy and green
certificates with offtake agreements.
It enables its user to switch the supplier option through its mobile app within 5 minutes. It focuses on
eliminating bureaucracy in all the activities of its value chain. Customers can opt for up to 100% renewable
energy consumption. Restart Energy’s online portal and mobile app has helped users towards easier fuel
management and savings with the highest level of transparency.
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Restart Energy currently employees 70 people directly at its head offices in Timisoara and Bucharest, and over
1,000 indirectly through 300 business franchise partners in the 200+ commercial locations where it sells
energy and gas subscriptions to households and SMEs.
Armand Group was founded in 2009 and soon became one of the important players on
the market of renewable energy, both in Romania and in Europe. In time we
branched out and followed new paths for development but our goal remains the same
– a better world and a sustainable future.
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2015
Founding of Restart Energy Company by Armand Doru Domuta, as part of Armand Group
Acquiring : Energy Supply License, Gas Supply License and ISO Certification, Cross Border Serbia Energy
Supply License
2016
February - Acquired its first group of customers
Reaching 10,000 customers by the end of the year
Revenues in 2016: USD 5,45 million (> 400% growth from 2015)
2017
Revenues estimated for 2017: USD 20 million (+425%) and revenue forecast for 2018 is USD 100 million
(+500%)
30,000 Customers Base (27,000 households and 3,000 companies)
40,000 payment locations in Romania
Over 2000/month new customers
Monthly growth rate is over 10%
Strong partners: EuroGSM (Orange) + InterBroker + GRS + AMVV
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Given below is a timeline of Restart Energy’s milestones
Timeline Milestone
2015 Aug Acquired Energy Supply License Nr.1816
2015 Dec Acquired Gas Supply License Nr.2015
2015 Dec Acquired Fuel Supply License : RO9103735EN01/2016
2015 Dec Acquired Cross Border Serbia Energy Supply License : 168/2015
2016 Feb Acquired its first group of customers
2016 Dec Reached 10,000 customers
2017 Apr Launched online and mobile switching app
2017 May Launched fuel card system
2017 Jun Reached US$ 1 million monthly turnover
2017 Jul Launched messenger bot for switching and support
2017 Aug Reached 200+ commercial locations
2017 Sep Launched WhatsApp Support and Home Appliance Insurance
2017 Oct Planted the Restart Customer Forest of 10,000 trees
2017 Nov Surpassed US$ 2 million monthly turnover
2017 Dec Reached 30,000 customers
Restart Energy has been ranked number one independent supplier in the deregulated household
gas market and number two in the deregulated energy household market in Romania.
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Fig. 3 Snapshot of Energy Supply License, Gas Supply License and ISO Certification
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The Romanian Sustainable Energy Cluster ROSENC has also expressed its support for the Restart Energy
Democracy Platform.
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2 RESTART ENERGY TEAM
2.1 Contributors
Restart Energy is owned 82% by Armand Group, the most successful renewable project
developer in Romania with more than 500 MW of solar and other renewable sources
developed through its subsidiary Armand Consulting, and 18% by TVSat Group, which is
the largest regional Media & Telecom Company in Romania.
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Ovidiu Brindus, CSO
Head of Sales, Ovidiu is responsible for building up all internal and external sales
channels. After graduating with a degree in law, he collected his experience in building
and managing sales departments in Romania for the telecom industry, finance, and real
estate; amongst others, he had been responsible for building Vodafone in Romania to
over 100 outlets.
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Max Unger, TGE Sales Manager
Max is a serial entrepreneur and blockchain expert who has been involved in the
industry for more than six years. His background is in strategic planning and
marketing, whilst also having worked as an IT project manager. Over the years he has
helped high-profile clients such as Ducati Australia and MicroMoney Intl. launch digital
campaigns to great effect. Outside of this, he is also the founder of a medical start-up
which helps improve post-operative care for patients.
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2.3 Advisors
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of UC Berkeley.
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William Davis, Advisor
William is at the forefront of emerging technologies. He is an advisor to funds and
individual investors in New York City. His capabilities span from complicated technology
stacks to targeted campaigns for sustainable lift and mobile customer acquisition and
retention. Clients and partners range from the leading lending platforms, crowdfunding
sites, virtual currency players and mobile payment gateways to legacy firms entering new
markets. He has held positions of Senior Advisor, CIO, COO and President of emerging
technology firms globally.
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3 THE CHALLENGE
Despite the deregulation of energy markets, several challenges prevent market entry for private electricity
suppliers. With legacy players continuing to hold majority share of the market, little has changed since the
deregulation.
Obstacles to entering the household and SME energy markets include capital-intensive infrastructure and
process automations necessary to handle large numbers of low volume consumption. Current service models
do not provide direct connection between producers of renewable energy to consumers, resulting in the
inability to profit and grow business, save, and choose between renewable and fossil fuels. Government
subsidies for renewable energy are designed to jumpstart markets until the necessary economies of scale for
grid parity are reached, but in reality, there are very few countries where renewable energy has reached grid
parity.
Now, after the drop in subsidies, the world is looking for a new distributed energy development model to
directly connect end users to producers to allow consumers direct access to accountable, cheaper energy and
to provide producers with increased ROI, enabling a faster renewable energy deployment around the world.
Small consumers and producers are usually trapped in contracts with suppliers that provide limited services at
high costs for the end users. Currently, the limited blockchain energy schemes have focused on incentivizing
renewable energy generation. This model does not solve the main issues in the market raised above.
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Fig. 5 Current market roles
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3.3 Current System
1) Consumer: takes energy from the grid; pays retail price for energy; usually cannot choose his energy
source; low accountability; low incentive to invest in renewable energy.
2) Prosumer: a consumer that also produces energy; a prosumer produces more energy with solar than
needed, so sells some back to the grid at a very low price - low because these small quantities are
very difficult to forecast, and legacy energy providers have no incentives to offer such services
because their own supply and revenue from consumers would be reduced.
Producer: injects energy into the grid; gets wholesale price for the energy; very low return on investment
means low incentive to invest without subsidies.
With the new platform, we anticipate energy companies to adapt to the new economy. Energy companies will
start to take payment of energy bills in tokens as there will be a market for those tokens and a value
associated with them. Blockchain is appealing to energy companies as it will allow the energy companies to
address the administrative burden of connecting to retail market consumers, energy producers, balancing
responsible parties and other bodies through the blockchain. It would also automate payments daily or weekly,
with lower levels of debt.
Finally, RED-P will increase competition in the electricity market. For instance, with our model, consumers will
be able to “auto-switch” their energy supplier every 30 days. The system will tender consumer contracts every
30 days seamlessly, ensuring a more competitive marketplace and truly market-reflective prices.
RED MWAT token holders purchasing energy from the RED platform will also receive 1 Green Certificate for
each 1 MWh of green energy consumed. The green certificates will be automatically allocated to the
Consumers' accounts and will help in accounting for how much green energy they have consumed. A
secondary platform for green certificates will be developed on the RED platform where companies that want to
support renewable energy production and help the planet end fossil fuel pollution may purchase the green
certificates from the consumers according to free-market principles.
The companies will be able to use the purchased green certificates globally to reduce their carbon footprint
and prove their green credentials in a transparent manner.
Each green certificate on blockchain will contain information of the production source, issue date and will allow
the general public to track ownership.
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These green certificates represent an additional income source for the owners and incentivize the Consumers
to use the RED platform for purchasing green energy.
By deploying the green certificates into the RED Ecosystem we are increasing the added value and margin
gains of the renewable energy producers that will access the RED Platform.
Further, it is important to note that China has recently announced 1 its plan of deregulation of electricity market
that is currently worth US$ 500 billion.
1
http://globalriskinsights.com/2016/06/chinas-energy-deregulation-overshadows-aramco-ipo/
http://www.creden.univ-montp1.fr/Reseau/DOCS%20COLLOQUE/Lefevre_Todoc.pdf
https://www.japantimes.co.jp/opinion/2016/09/14/editorials/power-retail-deregulation/
https://cpianalysis.org/2015/11/20/chinas-new-chapter-on-its-electricity-market-reform/
https://www.engerati.com/article/energy-deregulation-transforming-asia’s-energy-sector
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Countries across Asia such as Japan, South Korea, Taiwan, Malaysia, Thailand, Philippines and Singapore have
opted for market deregulation in a bid to create sustainability.
Japan is aiming for a complete deregulation of its retail market by 2017 with reforms in electricity and gas
markets. The Fukushima event was the main driver of the energy policy being revisited.
Japan initiated its electricity market deregulation process last year April and it is steadily becoming one of the
world’s largest deregulated electricity markets. If successful, the change could result in a vastly modernized
energy sector resulting in lower rates and a more prosperous economy overall. The deregulation could see
Japan advance innovation and even become a model for the Asian region.
Malaysia has introduced deregulation to its gas and power sector and has paved the way for the introduction
of Independent Power Producers (IPPs) to the supply function of the sector, helping the government to reduce
the costs and administration involved in the exploration of new natural gas fields.
Thailand, as a part of International Monetary Fund and World Bank recommendations, unbundled the
Electricity Generating Authority (EGAT) assets and introduced laws for market deregulation. Since 2010, it
offers new financial products that target huge market capitalization.
The Philippines’s Energy Regulatory Commission facilitated the privatization of the National Power Corporation
which worked very well in the urban centers, with fully liberated markets benefitting urban consumers.
However, providing services to rural markets competitively remains a challenge.
The national electricity market of Singapore, under the supervision of the Electricity Market Authority (EMA),
facilitates the competitive sale of electricity to wholesale and retail markets. It introduced large consumers to
the retail electricity industry with contestability reaching 45% by 2010 with a view of to eventually achieving
100% by 2020.
Pollution and overcapacity is China’s reason for market deregulation. Pollution is a major driving force behind
China’s reform as cheap coal and overcapacity encourage wasteful consumption patterns. This stands in the
way of the government’s efforts to improve energy efficiency and cut pollution.
China’s large scale investments in wind and solar energy are being under-used within the current system,
which is too static to effectively incorporate fluctuating green energy generation rates, resulting in waste and
the threat of power cuts.
The country is a big energy consumer, representing 25% of the world’s energy consumption. Electricity
distribution and transmission are critical to China’s growing economy.
The electricity reforms began with a pilot project in Shenzhen, in 2014, and where expanded to five more
regions in 2015, with enterprises seeing savings of $854.6 million as result. Similarly, direct energy sales were
expanded to seven more cities in 2015. The government is set to expand the program to ten more provincials,
and one to two regional power grids in 2016 (including Beijing, Tianjin, Chongqing, and Guangdong), and the
whole country by 2017. The government will be monitoring the progress of the pilot project until 2018.
The regulator aims to complete the revamp of transmission and distribution tariffs by the end of this year, and
will start trial spot market power trading by the end of 2018 and fully operate it in 2020. It also aims to
complete work related to the opening of the retail market to new players after state-run monopolies are
fragmented.
By shifting to a deregulated market, the government wants to use market forces to phase out inefficient and
less environmentally friendly producers out of the market.
With the market setting prices at various bidding increments, efficient producers will now be given the chance
to properly use their assets, under-bidding less competitive producers. As a result, China’s ageing and “dirty”
generators will be forced to operate at peak consumption hours, thereby reducing pollution levels.
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However, although the world is moving towards deregulation, most of the markets have not yet seen an
efficient and effective competition as these markets are still dominated by a small number of large companies.
In fact, this issue has been identified by most regulators who are actively encouraging the new market
entrants and especially new technologies to transform the market and its operation, leading to a higher level
of competition and transparency benefiting the consumers.
3.7 The RED MegaWatt Token: Real utility from an EU energy provider
Restart Energy will issue its own energy carrying cryptocurrency token called Restart Energy Democracy token
(MWAT) in a token crowdsale of US$30MM. A real minimum raise does not exist as company’s products and
services already are functional on the market.
Each MWAT will cost the equivalent of 0.10 USD and have a virtual capacity of 1 MWh/month allocated on the
RED Platform Software. Restart Energy will initially charge the RED MegaWatt Tokens with a minimum of 0.11
KW/MWAT Token. The contributors may choose to consume or sell the energy rights contained in the tokens.
The more we expand, the more energy can be traded with RED MegaWatt Tokens on the RED Platform. The
RED MegaWatt Token works as a virtual battery2 with the ability of storing up to 1 MWh/token. This energy is
transferred by producers and suppliers in a special community energy fund in exchange for access to the RED
platform. The energy accumulated in the fund is distributed equally on a monthly basis amongst MWAT token
holders accounts directly proportional to the number of tokens owned. The energy producers and suppliers will
undertake to transfer an amount between 1% and 5% of the energy traded on the platform. By accessing a
large retail base of customers, the energy producers will be able to sell their energy at a price 30% higher
than the market wholesale price and at the same time, the RED platform users and consumers will purchase
that energy at a price 30% lower than the normal market retail price.
Restart Energy has agreements with energy producers currently operating 300 MW of renewable generation
capacity to start the collaboration with RED platform and provide energy in exchange of access to the platform
to RED MegaWatt Token holders and is in discussion with additional 2000 MW of existing renewable
generation capacities to enter the same platform after the implementation of the RED platform.
The RED MegaWatt Tokens are necessary to access the RED-Platform and can be used to access the RED
Franchise. In addition, the tokens will be listed in the popular cryptocurrency exchanges where it can be
traded freely.
Token holders accessing the RED platform will automatically be assigned on a monthly basis a number of KW
tokens (each KW token represents a unit of energy) directly proportional to the RED MegaWatt Tokens owned.
The token holders’ accounts will accrue active energy each month from the Community Energy Fund
proportional to the number of tokens owned in the form of discount received from Restart Energy as their
energy supplier or a RED Franchise (Type A).
2
MegaWatt Tokens are not physical batteries. The word “battery” is used to explain how the tokens will link the energy
distributed from the Community Energy Fund to MegaWatt Token holders’ accounts.
36
4 THE BACKGROUND
“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the
world’s most popular media owner, creates no content. Alibaba, the most
valuable retailer, has no inventory. And Airbnb, the world’s largest
accommodation provider, owns no real estate. Something interesting is
happening.” –Tom Goodwin, 2015.
Restart Energy’s aim is to become the largest global energy supplier without owning the grid.
The blockchain technology is unlocking the door to a new energy sharing economy transforming the old
consumption patterns. Restart Energy is creating a global energy sharing ecosystem based on the blockchain
technology.
Presently, the services needed to provide electricity to the consumer can roughly be divided into four
categories detailed below: generation, transmission, distribution, and retail.
4.1 Generation
Historically, the generation of electricity was done by governments and large scale companies; the generation
has traditionally been hydrocarbon- or nuclear-based power plants.
However, the generation of renewable energy is now increasing and it accounted for 3.16% of the total
generation in 20163.
3
https://www.bp.com/content/dam/bp/en/corporate/pdf/energy-economics/statistical-review-2017/bp-statistical-
review-of-world-energy-2017-full-report.pdf
37
Fig. 6 Graph Traditional Process
38
4.5 Regulated and Deregulated Markets
Electricity markets can be of two types: regulated and deregulated.
In a regulated market, the players in the energy supply chain are able to operate as a single, vertically
integrated monopoly. But in deregulated markets, regulators often mandate market segmentation in such a
way that each player in the supply chain should be operated by a separate entity.
Deregulated markets are much more competitive than regulated markets and the prices are decided by the
forces of demand and supply. Additionally, the marketplace is typically managed by a government-franchised
non-profit Independent System Operator (ISO). The ISO can have additional responsibilities such as
maintaining grid stability and reliability through market signaling, which is generally done with the help of a
computer controlled system that is often referred to as a Supervisory Control and Data Acquisition (SCADA)
system.
In deregulated markets, the electricity retailers can buy electricity at wholesale prices (typically in 1MWh
energy increments) and then sell that electricity directly to end consumers. These retailers are not directly
responsible for powering customers; however, they are responsible for metering and billing of the
consumption.
In essence, consumers pay for generation, transmission, and distribution of electricity. The consumers also
need to pay their retailer’s fees. The retailer costs generally include marketing, administration, and managing
the risk of bad debts. This retailer fees often add up to a significant amount. The difference between the
residential and industrial prices generally arises from the costs passed to the end consumer from their retailer.
39
When PV modules are installed by a customer, the generated power does not need to travel a long distance.
For instance it can be consumer’s television within few meters away. However transmitting electricity over a
long distance can be significantly less efficient.
Ownership of household PV modules can be a very efficient solution and it can pay off the investment in a
shorter period. Adoption of solar energy has in fact surpassed most optimistic estimates made a decade ago
and it is very likely that this trend will continue into the foreseeable future.
PV modules, although environmentally friendly, can pose new problems for the electrical grid as the power
generated should either be stored or used immediately. Normally what happens is that the power generated is
consumed by the household itself and any excess power generated is transferred/sold to the grid.
Although this is a sustainable system in the long run, it can create technical challenges when they are
deployed on a large scale. In some regions with high PV penetration, an overvoltage condition has arisen as
more energy is transferred back into the grid than the grid can technically handle.
The grid needs to respond by reducing the production to remove the excess energy otherwise risking damage
to its infrastructure.
40
output at a price that the generator determines. This provides a high-level hedge for fluctuating relative
profitability across the wholesale and retail sides of the electricity market. Vertically integrated companies can
also avoid credit and collateral costs. But as well as helping manage risk, vertical integration is a business
model that inherently lacks transparency. The different divisions or businesses – electricity generation, gas
production, energy retail – can be sister businesses or divisions within the same company. While there will be
separate management for each business division, these all fall within the management of a single group
board. As a result, it is impossible to see the dynamic or relationship between the different business divisions.
For example, to what extent is one business arm exerting pressure on the other? The dynamics between the
different divisions will affect the price consumers pay and may differ between companies.
Therefore, there are many problems in retail electricity and gas supply today:
The current energy-trading environment has limited the access to a few, specialized wholesale energy
traders. On the other hand, it does not create any direct connection between energy producers and
energy consumers, limiting the potential transparency between the parties.
Market entry for the household and SME consumer segment for private electricity suppliers is currently
not viable because of the expensive infrastructure and process automations necessary to handle a
large number of consumption places and the long pay-back periods behind the low volumes.
Hectic, complicated tariffs systems are confusing for the final customers.
41
6 DETAILS OF THE SOLUTI ON
42
Fig. 8 Market roles under a decentralized transaction model
The global Restart Energy Democracy platform (RED-P) software allows consumers and producers to register
and change supplier, compare tariffs, see consumptions and pay invoices with cryptocurrency and tokens. The
platform empowers users to buy, sell and trade energy among each other – worldwide.
Restart Energy, provides the sales, marketing and other infrastructure including invoicing systems and process
automation systems necessary for supplying energy to a large number of consumers to local private energy
providers around the world while receiving a fee per unit of consumption as its revenue.
RED-P provides transparency and improves efficiency throughout the value chain under its control. It uses
several innovative systems and processes, including web and mobile apps, wireless metering and effortless
online switching of suppliers with superior customer service and zero bureaucracy, enabling consumers to
effectively acquire and manage their energy needs and achieve savings.
Restart Energy uses the blockchain technology as the basis of this platform to apply its inherent nature of
transparency, decentralization, and security.
The model is one that works in a global context and will be implemented across all power markets, which are
becoming increasingly deregulated. The Chinese power market, which has always been closed is also opening
a US$500 billion market in 2020.
Restart Energy brings the following features/benefits to its consumers, which has resulted in a far superior
service compared to the legacy players:
43
Web and mobile app: All our services are accessible via a web interface through a web browser and via
a smartphone through Restart Energy mobile app supporting both iOS and Android.
P2P energy exchange: The decentralized energy platform will enable anyone to trade energy products
using tokens, transforming the energy sector.
Wireless metering: Energy consumption metering is available online via the web and mobile app and
therefore accessible from anywhere. In addition, consumers can set notifications when the consumption
exceeds certain thresholds.
Online switching of suppliers: Switching energy or gas supplier will be done online
Transparent & simple invoicing: Restart Energy has implemented a simple and transparent invoicing
system which can be easily understood by any non-technical person.
Zero bureaucracy: Restart Energy has optimized all its customer engagement points throughout its
value chain to eliminate any bureaucracies.
Excellent customer service: Restart Energy provides its customer support via phone, email, and online
chat 24/7.
Reduced costs: By removing several layers of transaction costs, consumers will purchase energy 30%
cheaper while producers will sell energy at a price that is 30% higher than the wholesale price adding
value to all the parties.
100% renewable energy: Consumers have the option to choose up to 100% renewable energy service.
44
Fig. 10 Image Restart Energy mobile app
Restart Energy enables its customers to pay their bills for both energy and gas through the Zebra Pay4 cash
terminals with Bitcoin. Zebra pay provides a possibility to buy bitcoin at large network of terminals in Romania,
where users can buy bitcoins for cash at more than 350+ physical locations. Bitcoins are transferred
immediately at the moment of purchase.
The proposed platform in its very nature will provide the following benefits:
Power to the people: everyone will be able to register, buy, sell, consume and trade the RED
MegaWatt Tokens on the crypto-energy trading platform
Open an entire new market: facilitate and secure a transparent peer-to-peer exchange and contribute
to developing cryptocurrencies as a payment instrument increasing demand
Restart Energy will also be able to provide delivery and offtake or purchased and sold energy
4
Zebra Pay is a universal payment service based in Romania that operates the largest network of self-service terminals in
Romania.
45
Fig. 11 Processes in a blockchain-based system
The platform will work as a global integrated energy services platform for retail energy customers, energy
producers and suppliers.
46
6.5 Elements of the RED-P Ecosystem
47
WiFi Meters provide real time energy consumption/production
Restart Energy One provides its customers with the real time energy consumption viewing service on
restartenergy.ro web site or on the mobile phone app by downloading the Restart Energy App for Android or
IOS.
The specially developed Restart Energy WiFi smart meters have 0.1% precision class and are installed in the
general circuit board, without any changes to the existing meter, belonging to the distribution operator, they
send data regarding power quality and energy consumption in real time to Restart Energy servers. You can
see this data in real time on the phone/pc. Thus, the user knows at any moment its energy consumption and
cost, as well as the instant active power. This is a great tool to increase public awareness about energy
efficiency and how much electric power home appliances use.
By monitoring and recording features related to the power quality distributed by the area distribution operator,
namely voltage and power variations, frequency variations, harmonics, flickers, outages, Restart Energy
servers automatically send notifications to the customer and the distribution operator whenever there are
deviations from the Power Quality Standard.
Customers have access to various charts and data about the historical energy consumption and the
consumption profile.
Watt Predict offers a new calculation method for forecasting the energy production from PV. In the forecast
solar radiation, the most difficult component is forecasting cloudy appearance spontaneous mainframe
systems and their evolution over time and space. To remove this drawback, it created and implemented:
a mathematical forecasting the appearance of clouds by detecting areas of convergence and areas of
frontier.
a soft radar information from previous measurements to identify and anticipate the movement of
cloud systems.
Developing and combining these two components, constitutes the novelty in terms of solar radiation forecast
by step timetable.
The project received EU grants for research and is currently used in a research project in partnership with the
European Space Agency.
Our application is based on numerical weather prediction, more specifically done with open-source WRF-ARW
regional weather prediction system initiated with GFS (Global Forecast System initial data and lateral boundary
conditions). We use optimization techniques such as genetic algorithms in order to better represent the
nebulosity (the main impediment in forecasting the incoming radiation).
The energy produced by Solar PV parks is sold on energy markets 1 day in advance, thus a precise estimation
of the quantity of energy is of supreme importance for the producers.
48
Media:
http://armandgroup.eu/en/energy/cercetare/watt-predict/
http://ricap.ro/blog/companii-participante-2/watt-predict/
http://www.zf.ro/business-hi-tech/un-start-up-a-creat-un-sistem-care-estimeaza-productia-de-energie-a-
panourilor-solare-15091843
7 INDUSTRY ANALYSIS
Global power market is worth around US$2 trillion per annum. The deregulation of this market largely depend
on country/territory. Most of the major markets are either already deregulated or in the process of
deregulating. However, Middle East and Africa still remain largely regulated. But these two regions make up
less than 8% of global electricity consumption. It is important to note that China has also recently announced
that it would be starting the process of deregulation of its huge US$500 billion electricity market by 2018.
Using power source as a metric of civilization, world energy consumption has significant implications for
humanity's socio-economic-political sphere 5 . The world’s primary energy supply amounted to 155,481
terawatt-hour (TWh) or 13,541 Mtoe6 in 2014, while the final global energy consumption was 109,613 TWh or
about 29.5% less than the total supply. World final energy consumption includes products such as lubricants,
asphalt and petrochemicals which have chemical energy content but are not used as fuel. This non-energy use
amounted to 9,404 TWh (809 Mtoe) in 2012.
5 https://en.wikipedia.org/wiki/World_energy_consumption
6 Million Tons of Oil Equivalent
49
Globally, Primary Energy: Consumption by fuel* in 2016:
Million tonnes oil Oil Natural Coal Nuclear Hydro Renew- Total
equivalent Gas Energy electric ables
Notes: Oil consumption is measured in million tons; other fuels in million tons of oil equivalent.
Fig. 13 Total primary energy supply of 13,276.3 million tons of oil equivalent
by source in 2016 (BP, 2017)
Source: https://www.bp.com/content/dam/bp/en/corporate/pdf/energy-economics/statistical-review-2017/bp-statistical-
review-of-world-energy-2017-full-report.pdf
50
Fig. 14 Comparison 1973 and 2016 fuel shares of TPES7
Source: iea.org
According to the 2017 Global Energy Market Trends Report8 by Schneider Electric, the global energy landscape
is continuing to evolve. The level of complexity makes it increasingly difficult for organizations to anticipate
and react to the variables that will have the greatest impact on their business. Within those same companies,
these effects are likely to be felt across multiple departments across stakeholders around the world.
These improving economics are empowering many customers to seek greater control over their energy
choices, and a movement toward localized energy procurement seems to be underway. We’re seeing many
municipalities across the world take advantage of community choice aggregation (CCA) policies, and
community solar has taken off too. It is this strong demand from customers and communities that seem to
have allowed renewables to shed the “alternative” label and transition into mainstream resources.
7 https://www.iea.org/publications/freepublications/publication/KeyWorld2017.pdf
TPES - Total primary energy supply
8 http://www.se-library.com/2017-global-trends.pdf
9 https://www2.deloitte.com/us/en/pages/energy-and-resources/articles/renewable-energy-outlook.html
51
7.2 Local perspective
Romania is the largest oil and gas producer in Central and Eastern Europe 1011, but a net importer on both
counts. According to BP’s Statistical Review of World Energy (2016) 12, Romania’s proved reserves at the end of
2015 were 100 million tons of oil (with a reserve to production ratio of 19.5) and 100 billion cubic meters
(bcm) of gas (with a reserve to production ratio of 10.4). Domestic gas production covered in excess of 95%
(97.61%) of total consumption in 2015.
The main sources of electricity generation in Romania (approximate percentages valid for 2015 5) are as
follows: Coal 27.63%; Hydro 27.15%; Nuclear 18.27%; Gas 14.34%; and Renewable sources (other than
Hydro) 12.51%. Although numerous facilities have been commissioned in the last five to seven years, only
12.51% of the total electricity generated and dispatched into the grid in 2015 was produced by energy
facilities other than hydropower. CEZ owns the biggest onshore wind farm from the EU in Romania, the
Fântânele-Cogealac wind park, with a capacity of 600 MW.
The main electricity generation companies are state-owned: Nuclearelectrica, the operator of the only nuclear
power plant in Romania, having a capacity of 1,400 MW; Hidroelectrica’s system of hydropower plants; and
around 20 thermal coal-fuelled power plants. All these companies together generate around 70% of the
country’s total electricity production.
According to data published by TSO Transelectrica, Romania produced 8.1 TWh of electricity from renewable
energy sources in 2015, a 3% increase from the previous year. Renewable energy thus accounted for 16% of
the 51.74 TWh used in 2015. According to the Energy Ministry, Romania has met its objective of reaching total
renewable energy of 24% for 2018; Romania has already reached 27%.
7.3 Competition
Current competitors of Restart Energy are the legacy energy suppliers owning distribution companies that also
are licensed to sell their electricity and natural gas. By April 25, 2017, there were 258 licensed companies for
supplying electric power and/or natural gas. Of them, 173 are registered for supplying electric power, 128 for
natural gas (43 companies are licensed for both services)13.
There are eight major distribution and system operators (DSOs) for electric power, one per region, which
supplies to other regional distributors or companies. Some of them are state-owned while others are privately
owned. Below are the privately owned companies:
1. Enel (https://www.enel.ro): Enel is a global, vertically integrated energy company that manages and
upgrades the electricity networks in the three regions of Banat, Dobrogea and South Muntenia.
2. CEZ (http://www.cez.ro/ro): CEZ is the Czech national energy company that owns one distribution
region in Romania.
3. E.ON (https://www.eon-energie-romania.ro/): Eon is a German, vertically integrated energy company
that supplies natural gas and electricity in Romania.
4. Electrica (https://www.electrica.ro/): Electrica is a leader in the electricity distribution and supply
market in Romania, as well as one of the most important companies in the energy services sector.
After the launch of RED-P, Restart Energy will enter+45 deregulated energy markets around the world to
serve the household and SME consumer segments.
10 https://www.globallegalinsights.com/practice-areas/energy/global-legal-insights---energy-5th-ed./romania
11 https://ec.europa.eu/energy/sites/ener/files/documents/2014_energy_market_en_0.pdf
12 https://www.bp.com/content/dam/bp/pdf/energy-economics/statistical-review-2016/bp-statistical-review-of-world-
energy-2016-full-report.pdf
13 https://www.export.gov/article?id=Romania-Energy
52
Other decentralized energy platforms
There are several other projects that aim to bring innovation to the energy market/trading with the use of the
blockchain technology. These projects have raised, or are in the process of raising, funds through token sales.
● PowerLedger (powerledger.io): The Power Ledger aims to build a decentralized platform that
enables interoperability between diverse market management/pricing mechanisms and units of
electricity by way of tokens.
Restart Power
Parameter Wepower Energi Mine
Energy Ledger
Blockchain based Token and smart contracts Yes Yes Yes Yes
Token can be used to settle energy bills Yes Yes Yes Yes
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AI based software for prediction of Solar energy
production Yes No No No
8. WHY BLOCKCHAIN
A [public] blockchain is a continuously growing public ledger of records that is an independent, decentralized,
verifiable, and permanent database coexisting in multiple locations shared by a community 14. The records are
arranged in data batches called blocks that follow a cryptographic validation method. That means each block
references and identifies the previous block by a hashing function, forming an unbroken chain.
Functionally, a blockchain can serve as an open, distributed ledger that can record transactions between two
parties efficiently and in a verifiable and permanent way. For use as a distributed ledger, a blockchain is
typically managed by a peer-to-peer network collectively adhering to a protocol for validating new blocks.
Once recorded, the data in any given block cannot be altered retroactively without the alteration of all
subsequent blocks and a collusion of the network majority, which is nearly impossible.
14 https://en.wikipedia.org/wiki/Blockchain
54
A distributed network with a shared ledger
A network of so-called computing “nodes” is required to maintain a blockchain. A node can be any computer
connected to the blockchain network using a client that performs the task of validating and relaying
transactions. A node gets a copy of the blockchain, which is downloaded automatically upon joining the
blockchain network.
When cryptographic keys are combined with this network, a useful form of digital interactions emerges. The
process begins with one party broadcasting a block containing a digital signature, timestamp and relevant
information to all nodes in the network.
Source: blockgeeks.com
55
8.2 Advantages of blockchain technology
Blockchain technology has the following inherent advantages.
Immutability: Nothing on the blockchain can be changed without the consensus of the network. Any confirmed
transactions on the blockchain cannot be changed.
Permanence: What happens on the blockchain stays on the blockchain. A public blockchain will act
as a public ledger, meaning that as long as the blockchain remains operative, the data on it will be
accessible.
Removal of intermediaries: The P2P nature of the blockchain does away with the need for
intermediaries and users to interact directly with one another. With the removal of intermediaries and
the distributed ledger being updated in real-time by the miners, any data inputted on the blockchain is
transmitted and stored automatically.
Transparency (pseudonymity): Public blockchains can offer full transparency of the transactions
carried out on the network while safeguarding the privacy of its users through pseudonymity since
only the transacting addresses are shown.
Speed: Blockchain results in a much faster process than a centrally controlled ledger.
Lower costs: The removal of intermediaries will result in lower transaction costs.
Security: With the encryption through cryptography, no one other than the sender and recipient can
access the data sent across the blockchain.
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Fig. 16 Image An example smart contract code on Ethereum blockchain
Source: blockgeeks.com
57
8.4 The RED Platform Design
Restart Energy Democracy platform (RED-P) will connect the final consumer to the producer directly using the
existing grid via smart contracts within the frame and license of local private energy providers by managing
their entire supply activity as a service and including them in the same virtual balancing group managed by
the system.
An energy supplier buys energy and sells it in retail, ensuring that production and consumption are matched
with hourly settlements. Otherwise, it can lose money by not gaining the extra energy that was not consumed
and by paying a high bill for the energy it did not have.
Individual quantities exchanged inside the system will not affect the total energy balance because they are
settled inside the system. This means it is possible for someone who owns an on-grid solar rooftop PV system
to sell the energy he injects into the grid at peak times to someone who auctions for that energy on the RED-P
using blockchain and the intelligent wireless meters and watt predict technology developed by Restart Energy
to track and account for these energy exchanges inside the same virtual delimited balancing group.
It will enable its users to buy, sell, trade electrical energy using KW tokens issued by the company. Restart
Energy will allow physical delivery and offtake of the purchased or sold energy in the states where the
company is licensed to supply or has agreements in place with local suppliers.
Restart Energy’s wireless intelligent meters work together with the RED-P. The wireless meters developed by
Restart Energy will measure produced and consumed energy and send this data using existing WiFi
connections in real time to Restart Energy servers and the RED-P allowing for instantaneous P2P trading.
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Intelligent WiFi metering system
Restart Energy invested in a wireless, smart metering system that estimates power production for the next
day. It takes data from different sources such as historical trends of sunlight and solar radiation, cloudy days
at different time and location. The system recognizes the previously measured information, and the radar
software anticipates the cloud movement.
To make its RED-P more efficient and accurate, Restart Energy will integrate its smart metering system with
the Watt Predict software with producers for hourly settlement. This system alone will help to predict the
energy output and will allow for 30% more efficient energy transactions, settlements, supply, and trade.
59
9 PROMOTION STRATEGY A ND MARKET TRACTION
The market development of Central and Eastern Europe is at an intermediate phase between Western markets
and quickly growing emerging markets. Different stages being already accomplished we can find different
levels of market maturity present.
Evolving rhythms are different from market to market and also Balkans countries are characterized by being
significantly more fragmented compared to Western Europe.
Restart Energy development started on Romanian market, the biggest market in the Balkans.
Romania, as part of the European Union single market, is a fast developing, upper-middle income mixed
economy with a skilled labor force. It is the 16th largest in the European Union by total nominal GDP and the
13th largest based on purchasing power parity.
The Romanian economy is the 49st-largest economy in the world (out of 190 countries measured by IMF) with
$204.943 billion annual output, and ranks 63st in the world with in terms of GDP per capita measured by
purchasing power parity 15 . Romanian economy is expected to grow by +6% in 2017. Based on current
economic growth, it's expected to hit 1 trillion of USD PPP before 2035. Romania continues to be one of the
leading nations in Central and Eastern Europe for attracting foreign direct investment (FDI): the inward FDI in
the country with a cumulative FDI totaling more than $170 billion since 1989.
Romania is the largest electronics producer in Central and Eastern Europe.
Up until the late 2000s financial crisis, the Romanian economy had been referred to as a "Tiger" due to its
high growth rates and rapid development. Until 2009, Romanian economic growth was among the fastest in
Europe (officially 8.4% in 2008 and more than three times the EU average). Romania is rich in iron ore, oil,
15
https://www.imf.org/external/pubs/ft/weo/2017/02/weodata/weoselco.aspx?g=2001&sg=All+countries
60
salt, uranium, nickel, copper and natural gas. The country is a regional leader in multiple fields, such as IT and
motor vehicle production.
Bucharest, the capital city, is one of the largest financial and industrial centers in Eastern Europe. According to
Eurostat Romania posted the biggest economic growth in EU in 2016 by more than 6% increase of GDP.
The projections for economic growth in Romania for 2018 and 2019 were both lifted by 0.3 percentage points
to 3.7% and 3.5%, respectively, the World Bank said in its June 2017 Global Economic Prospects (GEP) report.
Restart Energy’s strategy outlined below is designed and used for the Romanian market. For the global
expansion of RED to +35 countries, Restart Energy will develop a sales strategy tailored to each country’s
needs and ecosystem.
Since its inception, Restart Energy continues to grow aggressively. It has successfully developed a
multichannel sales strategy by quickly identifying market opportunities and leveraging local resources such as
micro-entrepreneurs through the first retail energy franchise in the European Union. Sales channels currently
used for supplying energy and gas in Romania are as below:
1. Local distribution partners who acquire a franchise and sell energy to their long-standing customer.
This strategy has proved very successful so far and will be a major contribution to the national expansion.
2. Formation of local D2D teams around the best local franchised partners.
3. Own Sales Force that includes 1 National Sales Manager, 1 Logistics Manager, 8-person Contracting
Department, 7 Regional Sales Managers, 70 D2D own sales agents on a commission basis.
4. Partnerships with national companies like EuroGSM (largest ORANGE telecom dealer), InterBroker (3rd
largest insurance broker), GRS (largest auto insurance broker), Lyoness (largest cash-back shopping
network), Romanian Post (5000+ country locations), TVSat (largest regional media & telecom company),
Romanian War Veterans Organization, etc.
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10 TOKEN MODEL
Restart Energy is committed to building a socially responsible business. The token generation event, in
addition to being structured in accordance with all regulatory requirements, is established as a reward based
crowdfunding campaign, where contributors will receive RED MegaWatt Tokens.
In exchange of access to RED platform energy producers and suppliers are requested to allocate between 1%
and 5% of all the energy they produce and trade on the RED platform to a transparent RED community
energy fund from where it will be distributed proportionally to RED MegaWatt Token owners accounts on a
monthly basis. The token model takes into consideration that energy producers will be able to sell their
energy on the RED-P to smaller household and SME consumers at retail prices 30% higher compared to
wholesale prices while the consumers will purchase that energy 30% cheaper compared to the normal retail
price.
Thus, by allocating the remaining 1%-5% energy to RED community in exchange of the access to RED-P,
energy producers will sell the remaining 99% - 95% of annual energy produced with 30% more than the
wholesale prices (18.75% gain).
Restart Energy will operate with a two-token model, the RED and KW tokens, with each token being ERC-20
compliant.
The energy will be allocated by energy producers and suppliers in the form of KW tokens and stored in the
Ethereum smart contracts. The RED platform will provide access to the green energy which the token holder
can either use or sell to another. In exchange for access to the RED platform, renewable energy producers
and suppliers are required to allocate between 1% and 5% from each energy transaction on the platform to
the Community Energy Fund from where it will be evenly distributed to the RED MegaWatt Token holders’
according to the number of MWAT tokens owned. The more renewable energy producers and suppliers are
using RED, the more energy is allocated to the community fund. RED MegaWatt Token holders can consume
the allocated energy or sell it on the RED platform at any time. This ensures liquidity for the contributors,
especially if they are from places where Restart Energy is not yet connected to the energy infrastructure or
doesn’t have a franchise in place and cannot receive the energy via supply contracts.
62
Owning RED MegaWatt Tokens grants the holders free access to the RED Franchises as follows:
10,000 Tokens - RED City Franchise - allows token holders to sell energy in their city
of residence
100,000 Tokens - RED Regional Franchise - allows token holders to sell energy in an
entire region of their country of residence
1,000,000 Tokens - Red Country Franchise - allows token holders to sell energy in their
entire country of residence
10,000,000+ Tokens - RED Master Franchise - gives the token holder exclusive rights in
his/her country of resident and the option to create sub-franchises inside that country.
10.2 KW token
The transactions on the RED platform will be done using KW tokens. Each 1 KW token will be equivalent to 1
unit of energy and it will be purchased by the users of the RED platform with crypto and fiat currencies in
order to be consumed or sold on the RED platform. The RED MegaWatt Token holders will receive KW tokens
proportional to the number of RED MegaWatt Tokens owned.
11.2 Bonus
A Private Sale with contributions of minimum 50,000 USD will be held, until Jan 14th, 11:59 PM (GMT)
The Pre-sale TGE starting date is January 15th and will end on February 12th, 2018.
During the pre-sale TGE period, RED MegaWatt Tokens will be sold applying following bonuses:
10000$ - more - 20%
The TGE sale will start on February 14th and will end on March 14th, 2018.
During Day 1 of the TGE sale period, the bonus will be 15%. Each day the bonus will go down by 1%
down to a minimum of 0%.
The last 15 days of the TGE there will be no more bonus.
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11.4 Token distribution
The following is how the coins are going to be distributed:
Issued: 80% of the coins will be sold in the TGE (token generation event)
Team: 12% will be kept by the team in a lockup structure for team incentivization
Advisors : 5% will be given to advisors in a lockup structure
Bounty : 3% will be awarded for the Bounty Program
TOKEN DISTRIBUTION
Team
12%
Advisors
Other 5%
8%
Sold Bounty
80% 3%
Use and lockup of team tokens (12%) 50% of them will be available in the same time as for the public, roughly
1 week after the TGE. 25% of them will be locked for 6 months and 25% will be locked for 12 months.
A locking period is applied because we want to demonstrate that we are in this for the long run and that the
team’s incentives are aligned with the token holder’s interest.
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11.8 Unsold Tokens
Unsold tokens will be burned.
10% of the yearly energy production of the newly purchased 10 MW renewable power plants or 1,000,000.0+
KWh will be allocated to the special energy fund of the RED community.
20% of the token proceeds will be utilized for development of the RED platform and 60% of the funds will be
used to expand the RED business model to +45 global markets.
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11.10 Token Economics
Countries 1 8 24 38 42 45 47
Energy Supplied MWh 150000 2700000 18000000 45000000 84000000 120000000 189000000
Energy Supplied GWh 150 2700 18000 45000 84000 120000 189000
12 ROADMAP
The following applications are fully functional and in use by our personnel, customers and business partners:
66
a) Advanced energy supply and trading software with full process automation
Fig. 21 Snapshot of Energy Supply Software ERP
67
c) Front Desk CRM Module
Fig. 23 Snapshot of front desk module 1:
68
d) Agent/Franchise/Sales partner CRM module Figure 25 Snapshot of franchise module
69
f) WattPredict energy forecasting software
Given below are the planned milestones in the further RED platform development.
Timeline Milestone
70
71
12.4 Financial overview of RED business plan
For a specific financial overview, we present below the actual estimated revenues of Restart Energy
operational activity in 2017 and a snapshot of the company’s forecasted revenues for 2018-2023 period. The
business plan assumes the expansion of RED platform to over 45 countries, opening over 14,000
franchises and attracting over 9 million customers. By doing this we estimate that the revenues
will reach 3,78bln. USD in 2023, posting a 161% compounded annual growth rate.
Countries 1 8 24 38 42 45 47
Energy Supplied MWh 150000 2700000 18000000 45000000 84000000 120000000 189000000
Energy Supplied GWh 150 2700 18000 45000 84000 120000 189000
*Franchise incomes are only estimated and depend on local market conditions and type of franchise.
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13 MEDIA COVERAGE
Restart Energy featured on CNN and Huffington Post after announcing EU MEP as latest advisor
https://www.ccn.com/member-european-parliament-joins-restart-energy/
https://www.huffingtonpost.com/entry/restart-energy-ico-adds-a-member-of-the-eu-
parliament_us_5a59f57ee4b0a233482e0b90
Restart Energy taps LDJ Capital and William Davis III for Help with ICO
https://geekcrunch.reviews/restart-energy-taps-ldj-capital-william-davis-iii-help-ico/
Restart Energy Democracy (RED) disrupts the market with a blockchain-based energy trading ecosystem.
https://seekingalpha.com/instablog/22912651-daniel-jennings/5084428-red-energy-disrupts-market-
blockchain-based-energy-trading-ecosystem-sustainable-future
Restart Energy partners with Bancor; integrates Bancor Protocol into MWAT token
https://blog.restartenergy.io/restart-energy-will-be-joining-the-bancor-network-by-integrating-the-
bancor-protocol-into-its-red-dadfbe3eb431
CNBC’s Jon Najarian interview’s Restart Energy’s CEO, Armand Doru Domuta in Geneva
https://blog.restartenergy.io/iico-host-jon-najarian-interviews-armand-doru-domuta-ceo-founder-
restart-energy-9f22baa828b5
73
Tech leader Michael Enescu joins RED
https://blog.restartenergy.io/renowned-technology-leader-michael-enescu-joins-restart-energy-
25a436b048d
10 million German solar prosumers could mean a big opportunity for RED
https://blog.restartenergy.io/10-million-solar-energy-prosumers-in-germany-until-2030-fdb0d3ec78a3
“The Amazon of ENERGY is here and RED MWAT is the key to this marketplace”
https://blog.restartenergy.io/how-red-mwat-is-your-best-bet-on-the-future-of-energy-d1bbb6729a8
Ethereum becomes de-facto building block for TGE’s, RED stands to benefit
https://blog.restartenergy.io/a-review-of-the-restart-ico-and-whether-you-should-invest-a0c7008adae6
Fossil fuels running on fumes, renewables the way to go – RED can help
https://blog.restartenergy.io/restart-and-the-end-of-fossil-fuel-monopolies-8ce2db8a42c4
Restart Energy Democracy Platform will help ease pains of government cutbacks to clean power
https://blog.restartenergy.io/how-to-continue-progress-after-the-government-cuts-down-incentives-
for-renewables-in-the-uk-energy-1072ca4dc607
France slows down nuclear power, goes green – RED can help integration of prosumers into grid
https://blog.restartenergy.io/france-is-leading-the-way-in-low-carbon-electricity-generation-
cc3dd8b2add0
Restart Energy’s Green Certificates and turnkey expansion strategy, a winning combination
https://blog.restartenergy.io/restart-energy-democracy-decentralized-energy-trading-platform-with-
p2p-services-going-global-b795b31306e9
The RED Platform turns old Green Certificate ideas in favor of consumers
https://blog.restartenergy.io/red-platform-will-award-green-certificates-to-consumers-for-using-
renewable-energy-37c3af01744
Restart Energy and EuroGSM are developing a strategic partnership to conclude mass market contracts for
electricity and natural gas at EuroGSM locations.
http://www.zf.ro/companii/energie/eurogsm-si-restart-energy-incep-sa-vanda-abonamente-de-curent-
si-gaze-consumatorilor-romani-15577306
74
http://www.bursa.ro/eurogsm-si-restart-energy-incep-sa-vanda-abonamente-de-curent-si-gaze-
consumatorilor-romani-305162&s=print&sr=articol&id_articol=305162.html
http://www.wall-street.ro/articol/Companii/201982/eurogsm-va-vinde-si-abonamente-de-electricitate-
si-gaze-pentru-firma-restart-energy.html
http://www.comunic.ro/article/parteneriat-eurogsm-%C8%99i-restart-energy-pentru-%C3%AEncepe-
comercializarea-de-abonamente-de-energie
http://www.businessage.ro/stiri/eurogsm-%C8%99i-restart-energy-%C3%AEncep-s%C4%83-
v%C3%A2nd%C4%83-abonamente-de-curent-%C8%99i-gaze-consumatorilor-rom%C3%A2ni
http://voxcapital.ro/revista-presei-eurogsm-va-vinde-abonamente-de-electricitate-si-gaze-pentru-
firma-restart-energy/
Restart Energy and PROFI Moldova signs a contract for the supply of electricity at commercial points.
http://www.comunicatedepresa.ro/restart-energy/restart-energy-si-profi-anunta-o-noua-colaborare-in-
domeniul-furnizarii-energiei-electrice/
http://www.promovariweb.org/2017/07/restart-energy-si-profi-anunta-o-noua-colaborare-in-domeniul-
furnizarii-energiei-electrice.html
Restart Energy supports the future of Romania, actively investing to help young people to fulfill their dreams.
http://www.comunicatedepresa.ro/restart-energy/restart-energy-furnizorul-de-energie-si-gaz-care-
ajuta-elevii-sa-isi-atinga-adevaratul-potential/
Restart Energy becomes the official sponsor of the Association of War Veterans and Veterans with Disabilities
http://www.comunicatedepresa.ro/restart-energy/furnizorul-roman-de-energie-si-gaz-restart-energy-
incheie-un-parteneriat-cu-asociatia-militarilor-veterani-si-veteranilor-cu-dizabilitati/
Market analysis demonstrates the transparency of Restart Energy prices in energy and gas supply services.
https://www.timponline.ro/pentru-facturi-mai-mici-la-electricitate-si-gaz-bistritenii-incep-sa-schimbe-
furnizorii/
Cable provider SAT 2002 buys shares at Restart Energy, the Romanian energy and gas supplier with an
continuous growth path
https://www.news.ro/economic/furnizorul-de-televiziune-prin-cablu-sat-2002-a-intrat-pe-piata-de-
energie-cumparand-actiuni-la-o-firma-lansata-in-urma-cu-2-ani-1922400011002017090917200717
http://m.gandul.info/financiar/unul-dintre-cei-mai-mari-cablisti-independenti-intra-in-afaceri-cu-
energie-16723314
http://www.ziuanews.ro/revista-presei/furnizorul-de-televiziune-prin-cablu-sat-2002-a-intrat-pe-piata-
de-energie-cumparand-actiuni-la-o-firma-lansata-in-urma-cu-2-ani-777741
Miscellaneous mentions
http://obiectivbr.ro/content/analiza
75
Message to contributors from
Restart Energy founder
Restart Energy is my legacy to the world, it’s my dream of creating a transparent energy eco system that
allows and encourages free and direct energy transfers between people that have the possibility to choose
renewable energy without limitations from sources they can trust.
F AQ
Function
RED Platform
The RED Platform Software is a blockchain based decentralized platform for Peer to Peer direct energy trading
between consumers and energy producers worldwide. RED platform is the platform where users (and Restart
Energy clients) can log in and trade (buy; sell) energy directly P2P (peer-to-peer), in a decentralized and easy
to use manner. Users can get access to Restart Energy services, also obtain and use electricity.
RED Franchise
The RED Franchise is the first power retail franchise that makes it simple and easy to start and operate your
own power utility company. Allows token holders to develop its own power retail business and earn revenues
by selling energy to retail households and business consumers RED franchise is the business opportunity that
owners of RED MWAT can get access to. It is an innovative, tested and working idea that is growing in a rapid
manner. The energy franchise brings the decentralized world of energy one step closer to the free market in
energy sector.
76
RED MWAT Token use
77
RED Platform use
78
DISCLAIMER - RISKS AND DISCLOSURE S
All information is provided without any warranties of any kind and the Company. and its advisors make no
representations and disclaim all express and implied warranties and conditions of any kind, including, without
limitation, representations, warranties or conditions regarding accuracy, timeliness, completeness, non-
infringement, suitability of the Tokens for any prospective contributor, and the Company and its employees,
officers or professional advisors assume no responsibility to you or any third party for the consequence of
errors or omissions.
Regulatory Risks
The regulatory status of cryptographic tokens, digital assets and blockchain technology is unclear or unsettled
in many jurisdictions, herein included also the Romanian jurisdiction. It is difficult to predict how or whether
governmental authorities will regulate such technologies or what tax implications could arise for the holders of
the RED MWAT tokens. It is likewise difficult to predict how or whether any governmental authority may make
changes to existing laws, regulations and/or rules that will affect cryptographic tokens, digital assets,
blockchain technology and its applications. Such changes could negatively impact RED MWAT Tokens in
various ways, including, for example, through a determination that RED MWAT Tokens are regulated financial
instruments that require registration. Company may cease the distribution of RED MWAT Tokens, the
development of the Project or cease operations in a jurisdiction in the event that governmental actions make it
unlawful or commercially undesirable to continue to do so.
The industry in which Company operates is new, and may be subject to heightened oversight and scrutiny,
including investigations or enforcement actions. There can be no assurance that governmental authorities will
not examine the operations of Company and/or pursue enforcement actions against Company. Such
governmental activities may or may not be the result of targeting Company in particular. All of this may
subject Company to judgments, settlements, fines or penalties, or cause Company to restructure its operations
and activities or to cease offering certain products or services, all of which could harm Company’s reputation
or lead to higher operational costs, which may in turn have a material adverse effect on the RED MWAT
Tokens and/or the development of the Project.
Restricted territories:
Viewing the materials available hereafter may not be lawful in certain jurisdictions. In other jurisdictions, only
certain categories of person may be allowed to view such materials. Any person who wishes to view these
materials must first satisfy themselves that they are not subject to any local requirements that prohibit or
restrict them from doing so.
The materials are for information purposes only and do not constitute or form a part of any offer or invitation
to sell or issue, or solicitation of any offer, to purchase or subscribe for the Tokens in any jurisdiction or
jurisdictions in which such offers or sales are unlawful prior to registration or qualification under the securities
laws of any such jurisdiction (restricted territories).
Accordingly, unless an exemption under the relevant securities law is applicable, the Tokens may not be
offered, sold, pledged, taken up, exercised, resold, renounced, transferred or delivered, directly or indirectly,
in or into a restricted territory where to do so would constitute a violation of the relevant laws of, or require
registration thereof in, such jurisdiction.
79
There will be no public offering of the Tokens in the restricted territories. If you are not permitted to view
materials on this webpage or are in any doubt as to whether you are permitted to view these materials, please
exit this webpage.
The Company shall not have any responsibility in respect of access to it from territories whose laws prohibit
such access or where any aspect of the content of the site may be illegal. Those who choose to access this
site from other locations do so on their own initiative and at their own risk, and are responsible for compliance
with applicable local laws.
Taxation Risks
The use of RED MWAT token as a form of settlement currency may or may not be subject to local income tax,
capital gain taxes, VAT or other forms of taxes. This uncertainty in tax legislation may expose merchants and
customers alike to unforeseen future tax consequences associated with the use of RED MWAT token Coin as a
settlement currency, and/or the trading of tokens or RED MWAT token for capital gains.
Capital Control Risks Many jurisdictions, such as China impose strict controls on the cross-border flow of
capital. Holders of RED MWAT token may be subject to these regulations and/or arbitrary enforcement of such
regulations at any time. This would make the transfer of RED MWAT token out of the local jurisdiction to
overseas exchanges an unlawful activity exposing the user of RED MWAT token to government fines or other
regulatory sanction.
CTF and Anti-Money Laundering Regulations
The United States has issued a series of regulations to combat terrorist financing (CTF) and money-laundering
activities. Many other countries have enacted similar legislation to control the flow of capital for such illicit
80
activities. The use of crypto-currencies by bad actors would breach such regulations. Any illicit use of the RED
MWAT token could seriously impact the global reputation of the RED token Network. In such event, it is not
inconceivable that this could trigger scrutiny by CTF and anti-money laundering regulators and potentially
cause significant disruption to the distribution and circulation of tokens and RED MWAT token in the RED
token ecosystem.
Blockchain Risks
On the Ethereum blockchain, timing of block production is determined by proof of work so block production
can occur at random times. For example, ETH contributed to the RED MWAT token Distribution Contract in the
final seconds of a distribution period may not get included for that period. Buyer acknowledges and
understands that the Ethereum blockchain may not include the Buyer’s transaction at the time Buyer expects
and Buyer may not receive RED MWAT token the same day Buyer sends ETH. The Ethereum blockchain is
prone to periodic congestion during which transactions can be delayed or lost. Individuals may also
intentionally spam the Ethereum network in an attempt to gain an advantage in purchasing cryptographic
tokens. Buyer acknowledges and understands that Ethereum block producers may not include Buyer’s
transaction when Buyer wants or Buyer’s transaction may not be included at all. RED MWAT token may be
subject to expropriation and or/theft. Hackers or other malicious groups or organizations may attempt to
interfere with the RED MWAT token Distribution Contract or the RED MWAT token in a variety of ways,
including, but not limited to, malware attacks, denial of service attacks, consensus-based attacks, Sybil
attacks, smurfing and spoofing. Furthermore, because the Ethereum platform rests on open source software
and RED MWAT token are based on open source software, there is the risk that Ethereum smart contracts
may contain intentional or unintentional bugs or weaknesses which may negatively affect the RED MWAT
token or result in the loss of Buyer’s RED MWAT token, the loss of Buyer’s ability to access or control Buyer’s
RED MWAT token or the loss of ETH in Buyer’s account. In the event of such a software bug or weakness,
there may be no remedy and holders of RED MWAT token are not guaranteed any remedy, refund or
compensation. The Project and all of the matters set forth in the White Paper are new and untested. The
Project might not be capable of completion, implementation or adoption. It is possible that no blockchain
utilizing the Project will ever be launched and there may never be an operational platform. Even if the Project
is completed, implemented and adopted, it might not function as intended, and any tokens associated with a
blockchain adopting the Project may not have functionality that is desirable or valuable. Also, technology is
changing rapidly, so the RED MWAT token and the Project may become outdated. The regulatory status of
cryptographic tokens, digital assets and blockchain technology is unclear or unsettled in many jurisdictions. It
is difficult to predict how or whether governmental authorities will regulate such technologies. It is likewise
difficult to predict how or whether any governmental authority may make changes to existing laws, regulations
and/or rules that will affect cryptographic tokens, digital assets, blockchain technology and its applications.
Such changes could negatively impact RED MWAT token in various ways, including, for example, through a
determination that RED MWAT token are regulated financial instruments that require registration. Company
may cease the distribution of RED MWAT token, the development of the Project or cease operations in a
jurisdiction in the event that governmental actions make it unlawful or commercially undesirable to continue to
do so.
81
will ever be launched and there may never be an operational platform. Even if the Project is completed,
implemented and adopted, it might not function as intended, and any tokens associated with a blockchain
adopting the Project may not have functionality that is desirable or valuable. Also, technology is changing
rapidly, so the RED MWAT Tokens and the Project may become outdated.
Business Risks
The Company plans to conduct closings of sales of RED MWAT token as funds are received. If less than
5,000,000 USD is received from the sale of RED MWAT token, the Company may have insufficient cash to
implement its plans as described below, and RED MWAT token purchasers who bought the Tokens shall be at
a heightened risk of loss of their contributions. The Company’s principal competitors may have greater
financial resources than those available to the Company and thus be in a better position to attract talent,
initiate projects and offer lower prices for electricity which is a crucial factor for miners of bitcoin. The
Company’s ability to remain competitive may depend in part upon its ability to develop new and enhanced
products or services and to introduce these products or services in a timely and cost-effective manner. In
addition, product and service introductions or enhancements by the Company’s competitors or the use of other
technologies could cause a decline in sales or loss of market acceptance of the Company’s existing products
and services. There can be no assurances that the Company shall be successful in selecting, developing, and
marketing new products and services or in enhancing its existing products or services. Failure to do so
successfully may adversely affect the Company’s business, financial condition and results of operations. The
Company’s ability to realize its objectives shall be dependent on its ability to attract and retain additional,
qualified personnel. Competition for such personnel can be intense, and there can be no assurance that the
Company’s results shall not be adversely affected by difficulty in attracting and/or retaining qualified
personnel. The industry in which Company operates is new, and may be subject to heightened oversight and
scrutiny, including investigations or enforcement actions. There can be no assurance that governmental
authorities will not examine the operations of Company and/or pursue enforcement actions against Company.
Such governmental activities may or may not be the result of targeting Company in particular. All of this may
subject Company to judgments, settlements, fines or penalties, or cause Company to restructure its operations
and activities or to cease offering certain products or services, all of which could harm Company’s reputation
or lead to higher operational costs, which may in turn have a material adverse effect on the RED MWAT token
and/or the development of the Project.
Further on, any transaction concluded based on this Whitepaper shall be considered as a random agreement
(in Romanian language called “contract aleatoriu”), meaning that the length and even the enforceability of the
rights provided herein is not known/entirely know at the moment of its signing, given that the main rights and
obligations of this agreement depend on one or several future events and therefore any of the signing party
bear the risk of winning or losing depending on such future events.
Forward-looking statements:
The Company makes no warranty whatsoever with respect to the tokens, including any: (i) warranty of
merchantability; (ii) warranty of fitness for a particular purpose; (iii) warranty of title, or (iv) warranty against
infringement of intellectual property rights of a third party; whether arising by law, course of dealing, course
of performance, usage of trade, or otherwise. Except as expressly set forth herein, recipient acknowledges
that it has not relied upon any representation or warranty made by the company, or any other person on the
company`s behalf.
This information contains forward-looking statements that are not historical facts, but relate to its intentions,
beliefs, expectations or predictions for future events. In some cases, the Company uses the words “aim”,
“anticipate”, “believe”, “consider”, “continue”, “could”, “estimate”, “expect”, “intend”, “may”, “plan”,
“potential”, “predict”, “project”, “purpose”, “seek”, “shall”, “should”, “will”, “would” and similar expressions or
statements to identify forward-looking statements. These forward-looking statements include, without
limitations, statements relating to:
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Our business strategies and plan of operations;
Our capital expenditure and funding plans;
General economic conditions;
The trends of industry and technology, notably about blockchain and cryptocurrency industry
developments; our Group`s financial conditions;
Margins, overall market trends, risk management and exchange rates;
Other statements that are not historical fact.
These forward-looking statements are subject to risks, uncertainties and assumptions, some of which are
beyond the control of the Company. In addition, these forward-looking statements reflect the current views of
the Company with respect to future events and are not a guarantee of future performance. Additional factors
that could cause actual performance or achievements to differ materially include, but are not limited to those
discussed under this White paper. These forward-looking statements are based on current plans and estimates
and speak only as of the date they are made. The Company makes no undertaking to update or revise any
forward-looking statement in light of new information, future events or otherwise. Forward-looking statements
involve inherent risks and uncertainties and are subject to assumptions, some of which are beyond the control
of the Company. The Company cautions you that a number important of factors could cause actual outcomes
to differ or to differ materially, from those expressed in any forward-looking statements. Due to these risks,
uncertainties and assumptions, the forward-looking events and circumstances discussed in this might not
occur in the way the Company expects or at all. Accordingly, you should not place undue reliance on any
forward-looking information/statement. All forward-looking statements contained in this are qualifies by
reference to these cautionary statements.
No withdrawal right:
While deciding to enter and entering into any transaction based on this whitepaper the buyer/interested party
is hereby informed and undertakes it will not benefit from a right of withdrawal from the transaction and his
decision of entering into such transaction is final and under no circumstance he shall be given with a
withdrawal right.
83
From: ALMAJ & ALBU SCPA
Date: 22.12.2017
The aim of this memorandum is to provide a summary on the main Romanian regulations
related to securities and which interfere or could interfere with the RED MWAT token to be
implemented by RESTART ENERGY DEMOCRACY SRL (“Client” or “REO”). This Memo
was requested and issued for the sole benefit of the Client and A&A does not represent and
assume no liability towards third parties.
Our analysis is limited to the Romanian regulations and official opinions existent in relation
to securities regime at the issuance date of this Memo and, further on, expresses no opinion
in relation with foreign or international legislation; considering the broad analyzed subject,
this memorandum cannot and shall not be deemed exhaustive; A&A expresses its availability
to further detail this Memo with any other aspects, which the Client might consider fit.
Contents
3 3 CONCLUSIONS .............................................................................................................. 5
1 SCOPE OF WORK
The use of blockchains and tokens gives raise to legal and regulatory challenges & regulators
worldwide are starting to understand and further define the general applicable rules.
Thus, most of the national regulators and EU authorities are already monitoring the
development of blockchains and other distributed ledger technologies (as well as the virtual
currencies exchanged on them).
It is stated that regulators should control less the technology itself, but the uses and
products that may be promoted based on such technology.
National Bank of Romania (BNR) announced that “the cryptocurrency is not a national
currency nor a foreign currency, and its acceptance for payment is not mandatory from legal
point of view; the cryptocurrency is neither a „virtual currency” as such is regulated by Law
127/2011 regarding the activity of issuance of virtual currency.”
The rest of the Romanian authorities still haven’t expressed an official interpretation over the
tokens legal regime, ICOs and blockchain technology.
In light of the before mentioned and in lack of any special Romanian regulations referring to
tokens, we are of the opinion that the final legal regime which one should reasonably grant
to tokens is determined by the uses and products mediated by such technology.
Therefore, our herein analysis is based on the information provided by the Client and the use
and purpose which the latter aims to grant to the subject tokens, purpose which is further in
a limitative manner detailed herein below:
RED MWAT token holders can access the RED Platform energy exchange and have
access to select the energy producers from which to acquire energy rights.
With each 1 RED MWAT token the users can virtually buy or sell up to 1 MWh per
month on the RED Platform.
Energy producers also need RED MWAT tokens to access the RED Platform and
they pay as a fee 5% of the traded energy to the platform that distributes this energy
monthly and evenly as a free discount to the RED Token account holder.
Users holding a minimum number of tokens can receive access to a RED Franchise
for brokering energy and gas contracts.
2/5
2 CAPITAL MARKET REGULATIONS
One of the key problem lies in whether a token is or might be considered a security/financial
instrument, in which case and if the answer is positive such an approach triggers the
application of financial regulations.
Law 297/2004 regulates among others the set-up and functioning of financial instrument
markets and the deeds and operations specific to such markets and applies to the activities
and operations with financial instruments developed on the Romanian territory, such as:
- the reception and transmission of orders for one or more financial instruments;
- the execution of orders on behalf of clients;
- dealing on own account;
- portfolio management;
- investment advice;
- underwriting and/or placing financial instruments based on a firm commitment;
- placing financial instruments without a firm commitment;
- administration of an alternative trading system.
Further on, as per Law 24/2017, financial instruments have the following meaning:
- securities;
- money-market instruments;
- units of undertakings for collective investment;
- options, futures contracts, swaps, forward interest-rate agreements, forward exchange
rate, and any derivative contracts in connection with securities, currencies, interest
rates or profitability or other derivatives, financial indices or financial ratios, which
may be physically settled or in monetary funds;
- options, futures contracts, swaps, forward interest-rate agreements (one rate) and any
other derivative contracts in connection with commodities which must be settled in
monetary funds, or may be settled in monetary funds, at the request of any party (other
than in the case of default or other incident leading to termination);
3/5
- options, futures contracts, swaps and any other derivative contracts in connection with
commodities/goods and which may be physically settled, provided that they are traded
on a regulated market and/or within an alternative trading system;
- options, futures contracts, swaps, forward contracts and any other derivative contracts
in connection with commodities, which may be physically settled, not included in the
category of those referred above and not having commercial purposes, having the
features of other derivatives, taking into account, inter alia, whether they are
compensated and settled through recognized clearing houses or are regularly subject
to margin calls; derivative instruments for the transfer of credit risks; etc.
About such activities and operations with financial instruments, Law 297 states that “No
natural or legal person may supply investment services and activities without being
registered in the CNVM’s Registry.” The investment services and activities referred to as
financial instruments, may be supplied under a professional title exclusively by the
intermediaries provided and authorized under the same law:
Further on it is mentioned that the alternative trading systems may be operated solely by
authorized intermediaries or by the market operator, hereinafter referred to as system
operators:
- The securities which do not meet the requirements for admission to trading on a
regulated market may be traded within such an alternative trading system.
- The system operators shall submit for approval by CNVM their intention to establish
an alternative trading system and shall request its approval; the system management,
the complete description of its features and the operation rules shall be submitted to
CNVM for approval.
Among others, Law 297/2004 states that financial investment services can be carried in a
“professional manner” solely by authorized intermediaries, such as: SSIFs - financial
investment service companies which provide these services both for third parties and for their
4/5
own behalf; traders authorized by CNVM and which perform transactions with financial
instruments (of futures and options type) only in their own name and behalf; intermediaries
of other EU member states etc; central counterparty (CCP) and clearance house etc.
Among these financial investment services which can be carried on in a professional manner
solely by authorized intermediaries, the following should be emphasized:
3 CONCLUSIONS
*****
Should you have any further queries or suggestions, please do not hesitate to contact us.
Yours faithfully,
5/5