TOM Flow Chart CH2

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Yusuf Syafiyudin Marna

Operation Chapter 2 Operation Strategy In a Global Environment


Strategy in
Global
Environment Six Reason a Company Go
Effective International:
operation 1. Improve the supply chain
Mission management 2. Reduce cost and exchange
rate risk
3. Improve operations
Strategy 4. Understand markets
5. Improve products
Issues 6. Attract and retain global
talent

Product Life- Five Forces Value-Chain Resource


Cycle Model Analysis View

Introduction Immediate Potential Risk of


Rivals Outsourcing:
Suppliers
Growth 1. A drop in quality
Potential or service
Entrants 2. Political backlash
Maturity Substitute 3. Negative impact on
Products
Customers employees
Decline 4. Potential future
competition
5. Increased logistic
& inventory cot
Ways to Differentiation Low-cost
Achieve Leadership
Competitive
Advantage Experience
Response
Differentiation

Planning & Theory of


Comparative Outsourcing
Core
Competencies Advantage

Global International Multidomestic Global Transnational


Operation Strategy Strategy Strategy Strategy
s

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