Cannes Lions 2018 Film Lions Winners
Cannes Lions 2018 Film Lions Winners
Cannes Lions 2018 Film Lions Winners
Cat. No Entry No Title Client Product Entrant / Idea Creation Country Production Media PR
A02/008 00725 IT'S ANOTHER TIDE AD PROCTER & TIDE PROCTER & GAMBLE, USA RATTLING STICK, Santa Monica / HEARTS & TAYLOR, New York /
GAMBLE Cincinnati / SAATCHI & ARCADE EDIT, New York / THE MILL, SCIENCE, New MARINA MAHER
A02/009 00723 IT'S A TIDE AD PROCTER & TIDE SAATCHI, New
PROCTER York
& GAMBLE, USA Los AngelesSTICK,
RATTLING / PERSONAL MUSIC,/
Santa Monica York
HEARTS & COMMUNICATIONS,
TAYLOR, New York /
GAMBLE Cincinnati / SAATCHI & ARCADE EDIT, New York / THE MILL, SCIENCE, New MARINA MAHER
A02/010 00727 IT'S YET ANOTHER TIDE AD PROCTER & TIDE SAATCHI,
PROCTERNew York
& GAMBLE, USA Los AngelesSTICK,
RATTLING / PERSONAL MUSIC,/
Santa Monica York
HEARTS & COMMUNICATIONS,
TAYLOR, New York /
GAMBLE Cincinnati / SAATCHI & ARCADE EDIT, New York / THE MILL, SCIENCE, New MARINA MAHER
A02/011 00729 IT'S YET ANOTHER TIDE AD, PROCTER & TIDE SAATCHI, New
PROCTER York
& GAMBLE, USA Los AngelesSTICK,
RATTLING / PERSONAL MUSIC,/
Santa Monica York
HEARTS & COMMUNICATIONS,
TAYLOR, New York /
AGAIN GAMBLE Cincinnati / SAATCHI & ARCADE EDIT, New York / THE MILL, SCIENCE, New MARINA MAHER
B12/052 00392 THE TALK P&G P&G SAATCHI,
BBDO NEW New York
YORK USA Los
THEAngeles
CORNER / PERSONAL MUSIC,
SHOP, Santa Monica York
HEARTS & COMMUNICATIONS,
SCIENCE, New
A01/094 01344 GENE PROJECT 90" UNILEVER MARMITE adam&eveDDB, London UNITED KINGDOM OUTSIDER, London York
A01/116 01985 THE SECRET MONDE VOIZ WAFFLE OGILVY GROUP THAILAND FACTORY01, Bangkok
NISSIN THAILAND, Bangkok
A04/080 00455 NOTHING BEATS A (THAILAND)
NIKE NIKE WIEDEN+KENNEDY, UNITED KINGDOM RIFF RAFF, London / MR PAPE, London MINDSHARE,
LONDONER London / 750MPH, London / FINAL CUT, London
A05/014 00126 CLOWNS AUDI AUDI AUDI, Milton Keynes / BBH UNITED KINGDOM London
RATTLING STICK, London PHD, London
LONDON
A12/003 00391 THE TALK P&G P&G BBDO NEW YORK USA THE CORNER SHOP, Santa Monica HEARTS &
SCIENCE, New
A13/093 01865 HOPE INTERNATION RAISING SRA. RUSHMORE, Madrid SPAIN FREELANCEFOR, Madrid / BLUR York
AL AWARENESS FILMS, Madrid
B04/055 01444 WELCOME HOME COMMITTEE
APPLE RE:
HOMEPOD TBWA\MEDIA ARTS LAB, USA MJZ, Los Angeles OMD USA, Los
Los Angeles Angeles
B11/062 01312 FRIENDSHIT KASIKORNBA K PLUS GREYNJ UNITED, Bangkok THAILAND HUB HO HIN BANGKOK
NK PUBLIC
E02/004 00364 STOP THE HORROR COMPANY
GO GENTLE VOLUNTARY CUMMINS & PARTNERS, AUSTRALIA CUMMINS & PARTNERS, Sydney / CUMMINS & HISTORY WILL BE
AUSTRALIA EUTHANASIA Sydney / HISTORY WILL CUMMINS & PARTNERS, Melbourne / PARTNERS, KIND, Sydney
E02/047 02032 ENDLESS STORIES GETTY VICTORIA, BE KIND, Sydney
GETTY IMAGES ALMAPBBDO, São Paulo BRAZIL REVOLVER/WILL
ALMAPBBDO, SãoO'ROURKE,
Paulo Sydney / Sydney / CUMMINS
ALMAPBBDO, São
IMAGES Paulo
A01/022 00283 #1 FANTASY MARS SNICKERS BBDO NEW YORK USA O POSITIVE, New York
CHOCOLATE
A01/023 00289 FANTASY NIGHT NORTH
MARS SNICKERS BBDO NEW YORK USA O POSITIVE, New York
CHOCOLATE
A01/119 02083 DATE NORTH
UHA SAKERU TOHOKUSHINSHA FILM JAPAN TOHOKUSHINSHA FILM
MIKAKUTO GUMMY CORPORATION, Tokyo / CORPORATION, Tokyo
A01/120 02091 TAXI UHA SAKERU HAKUHODO INC., Tokyo
TOHOKUSHINSHA FILM JAPAN TOHOKUSHINSHA FILM
MIKAKUTO GUMMY CORPORATION, Tokyo / CORPORATION, Tokyo
A01/121 02085 BIKE COURIER UHA SAKERU HAKUHODO INC., Tokyo
TOHOKUSHINSHA FILM JAPAN TOHOKUSHINSHA FILM
MIKAKUTO GUMMY CORPORATION, Tokyo / CORPORATION, Tokyo
A01/122 02093 TRUE LOVE UHA SAKERU HAKUHODO INC., Tokyo
TOHOKUSHINSHA FILM JAPAN TOHOKUSHINSHA FILM
MIKAKUTO GUMMY CORPORATION, Tokyo / CORPORATION, Tokyo
A01/123 02089 LIE UHA SAKERU HAKUHODO INC., Tokyo
TOHOKUSHINSHA FILM JAPAN TOHOKUSHINSHA FILM
MIKAKUTO GUMMY CORPORATION, Tokyo / CORPORATION, Tokyo
A01/124 02088 SECRET UHA SAKERU HAKUHODO INC., Tokyo
TOHOKUSHINSHA FILM JAPAN TOHOKUSHINSHA FILM
MIKAKUTO GUMMY CORPORATION, Tokyo / CORPORATION, Tokyo
A01/125 02084 ZOO UHA SAKERU HAKUHODO INC., Tokyo
TOHOKUSHINSHA FILM JAPAN TOHOKUSHINSHA FILM
MIKAKUTO GUMMY CORPORATION, Tokyo / CORPORATION, Tokyo
A01/126 02092 LONG LONG LIMOUSINE UHA SAKERU HAKUHODO INC., Tokyo
TOHOKUSHINSHA FILM JAPAN TOHOKUSHINSHA FILM
MIKAKUTO GUMMY CORPORATION, Tokyo / CORPORATION, Tokyo
A01/127 02090 PROPOSAL UHA SAKERU HAKUHODO INC., Tokyo
TOHOKUSHINSHA FILM JAPAN TOHOKUSHINSHA FILM
MIKAKUTO GUMMY CORPORATION, Tokyo / CORPORATION, Tokyo
HAKUHODO INC., Tokyo
Film Lions Winners
A01/128 02086 ENTRANCE UHA SAKERU TOHOKUSHINSHA FILM JAPAN TOHOKUSHINSHA FILM
MIKAKUTO GUMMY CORPORATION, Tokyo / CORPORATION, Tokyo
A01/129 02087 JEALOUSY UHA SAKERU HAKUHODO INC., Tokyo
TOHOKUSHINSHA FILM JAPAN TOHOKUSHINSHA FILM
MIKAKUTO GUMMY CORPORATION, Tokyo / CORPORATION, Tokyo
A02/017 01453 P&G | LOVE OVER BIAS P&G THANK YOU HAKUHODO INC., Tokyo
WIEDEN+KENNEDY, USA EPOCH FILMS, New York
MOM Portland
A02/027 01782 MA'AM ISSUE ISSUE COLOR J. WALTER THOMPSON ARGENTINA HACHIKO FILMS, Buenos Aires
ARGENTINA, Buenos Aires
A04/012 00357 FAMILY SCRABBLE/MA TOYS LOLA MULLENLOWE, SPAIN PRIMO, Buenos Aires
TTEL Madrid
A04/013 00358 FISH MATTEL PICTIONARY LOLA MULLENLOWE, SPAIN BLUR FILMS, Madrid
Madrid
A05/007 00460 ANTI-MANIFESTO JEEP JEEP ARNOLD WORLDWIDE, USA RADICAL MEDIA, New York
Boston
A05/008 00227 KID'S DREAMS VOLKSWAGEN DRIVER GRABARZ & PARTNER, GERMANY ANORAK, Berlin / NHB, Hamburg /
AG ASSISTANCE Hamburg SUPREME MUSIC, Hamburg / STUDIO
A06/142 00411 LEVI'S CIRCLES LEVI SYSTEMS
LEVI'S FCB WEST, San Francisco USA FUNK, Hamburg
BELIEVE MEDIA, Los Angeles / ONE OMD, San
STRAUSS AND CLOTHING UNION RECORDING, San Francisco / Francisco
A06/155 02077 WEB OF FRIES CO.
TACO BELL NACHO FRIES DEUTSCH LA USA CARTEL,
RESET Santa Monica
CONTENT, Santa/ THE MILL,
Monica /
UNION EDITORIAL, Los Angeles /
A11/035 00265 MONEYSUPERMARKET.COM MONEYSUPE INSURANCE MOTHER, London UNITED KINGDOM ALT.VFX, Culver City
MJZ, Los Angeles / MOTIVE
/ MJZ LONDON MUSIC,
'EPIC ACTION MAN' RMARKET COMPARISON
A11/136 01823 MOTORCYCLE BANCO SANTA BANCO SANTA DHÉLET Y&R, Buenos ARGENTINA LA DOBLE A, Buenos Aires
FE FE LOANS Aires
A13/058 01118 TRUE COLORS GRUPO GAY INSTITUTIONAL PROPEG, Salvador BRAZIL PROPEG, Salvador
DA BAHIA
B01/017 00689 PERSONALISED CANS FOR JOHN SMITH'S JOHN SMITH'S adam&eveDDB, London UNITED KINGDOM adam&eveDDB, London
FATHER'S DAY EXTRA SMOOTH
B01/121 01892 PUPPET MARS SKITTLES DDB CHICAGO USA MJZ, Los Angeles / THE MILL, Chicago STARCOM, OLSON ENGAGE,
WRIGLEY Chicago / Chicago
B01/122 01889 SANDWICH CONFECTION SKITTLES
MARS DDB CHICAGO USA MEDIACOM,
MJZ, Los Angeles / THE MILL, Chicago STARCOM, OLSON ENGAGE,
WRIGLEY Chicago / Chicago
B01/123 01891 GLOWING CONFECTION
MARS SKITTLES DDB CHICAGO USA MJZ, Los Angeles / THE MILL, Chicago MEDIACOM,
STARCOM, OLSON ENGAGE,
WRIGLEY Chicago / Chicago
B01/124 01890 FLOATING CONFECTION SKITTLES
MARS DDB CHICAGO USA MEDIACOM,
MJZ, Los Angeles / THE MILL, Chicago STARCOM, OLSON ENGAGE,
WRIGLEY Chicago / Chicago
B01/125 01888 ANNOUNCE CONFECTION
MARS SKITTLES DDB CHICAGO USA MJZ, Los Angeles / THE MILL, Chicago MEDIACOM,
STARCOM, OLSON ENGAGE,
WRIGLEY Chicago / Chicago
B01/126 01893 OUTRO CONFECTION SKITTLES
MARS DDB CHICAGO USA MEDIACOM,
MJZ, Los Angeles / THE MILL, Chicago STARCOM, OLSON ENGAGE,
WRIGLEY Chicago / Chicago
B02/020 00860 FOREVER CONFECTION
ELE COSMETIC LOBSTER & CO THAILAND MEDIACOM,
THAILAND COMPANY.,LTD., Bangkok
B07/004 00323 DUNDEE: FULL CAST CO.,LTD
TOURISM TOURISM DROGA5, New York USA REVOLVER/WILL O'ROURKE , New UM, New York / UM, DROGA5, New York /
TRAILER AUSTRALIA AUSTRALIA York / BISCUIT FILMWORKS, New York Sydney KOVERT CREATIVE,
B07/005 00325 DUNDEE: OFFICIAL SUPER TOURISM TOURISM DROGA5, New York USA REVOLVER/WILL O'ROURKE , New UM, New York / UM, Santa Monica
DROGA5, New York /
BOWL TRAILER AUSTRALIA AUSTRALIA York / BISCUIT FILMWORKS, New York Sydney KOVERT CREATIVE,
B12/125 02020 THE WORDS MATTER P&G P&G CNN, Atlanta / USA COURAGEOUS STUDIO, New York / QUIGLEY- Santa Monica
COURAGEOUS STUDIO, GREAT BIG STORY, New York SIMPSON, Los
B13/001 00425 BEHIND THE POST ONE LOVE ONE LOVE New York /GOOD,
MAL\FOR PROCTER
Los & USA TOOL, Los Angeles Angeles
FOUNDATION FOUNDATION / Angeles
D03/018 02082 VIRTUAL EQUALITY QUEERAZ BEHIND THE
SOCIAL J. WALTER THOMPSON, AUSTRALIA LUSCIOUS INTERNATIONAL, Sydney
NETWORK Sydney
A01/057 00673 COWBOYS DIAGEO GUINNESS AMVBBDO, London UNITED KINGDOM SMUGGLER, London / CARTEL, Santa
Monica / 750MPH, London
A04/026 00670 UNLOCK WITH A LOOK APPLE INC. IPHONE X / APPLE INC., Cupertino USA FURLINED, Los Angeles APPLE INC., APPLE INC., Cupertino
FACE ID Cupertino
Film Lions Winners
A04/044 01442 EARTH - SHOT ON IPHONE APPLE IPHONE TBWA\MEDIA ARTS LAB, USA NOMAD EDITING COMPANY, Santa OMD USA, Los
Los Angeles Monica Angeles
A05/029 01148 MOMENTS VOLVO CARS VOLVO CARS FORSMAN & SWEDEN NEW LAND, Stockholm / CUT + RUN,
BODENFORS, Gothenburg London / CHIMNEY, Stockholm
A06/078 00541 PASTA SAUCE ALDI ALDI AUSTRALIA BMF ADVERTISING, AUSTRALIA THE SWEET SHOP, Sydney / ARC
AUSTRALIA Sydney EDIT, Sydney / ALT.VFX, Sydney /
A07/006 00630 AMERICA. JUST LIKE THE NORWEGIAN FLIGHTS FROM TRY, Oslo NORWAY LEVEL
BACONTWO MUSIC,
OSLO, Oslo Sydney /
MOVIES. AIR SHUTTLE EUROPE TO THE
A07/020 01237 BOXES UBER APACX US
UNBER APACX FORSMAN & SWEDEN INDIO, Stockholm / SWISS
BODENFORS, Gothenburg INTERNATIONAL, Stockholm /
A09/064 01783 THE GREAT ROBBERY REVISTA REVISTA ALZAS J. WALTER THOMPSON ARGENTINA REDPIPE, Stockholm
ARGENTINACINE, Buenos Aires
ALZAS Y Y BAJAS / ARGENTINA, Buenos Aires
A11/126 02101 ANSWERING THE CALL BAJAS/MERCA
VERIZON MERCADO
VERIZON McCANN NEW YORK USA CHELSEA PICTURES, New York / ZENITH, New York WEBER SHANDWICK,
ROCK PAPER SCISSORS, New York / New York
A12/004 00238 SHAVING LA SOCIÉTÉ DON'T TEXT AND LG2, Québec CANADA HUMAN, New York
LES ENFANTS, / SONIC UNION,
Montréal
DE DRIVE
A13/007 00220 BOREDOM L'ASSURANCE
JACCEDE.CO ASSOCIATION TBWA\PARIS FRANCE BIRTH, Paris / TBWA\ELSE, Paris
M FOR DISABLED
A13/092 01998 HELP - CLIFF ATHOSGLS PERSONS
MEDIA Y&R BRAZIL, São Paulo BRAZIL
B02/025 01348 "A MAN LIKE YOU" HARRY'S HARRY'S HARRY'S, New York / USA SLIM PICTURES, Los Angeles
RAZORS GSD&M, Austin
B02/031 01623 WHAT IT MEANS TO LOVE AMERICAN GREETING MULLENLOWE, Boston USA PARK PICTURES, New York MULLENLOWE, MULLENLOWE,
GREETINGS CARDS Boston Boston
B02/052 02098 THE HAIR TALK SUNSILK / SHAMPOO J. WALTER THOMPSON THAILAND JUMP FILM, Bangkok / MELLOW J. WALTER
UNILEVER BANGKOK TUNES, Bangkok / SO GOOD HOUSE , THOMPSON
B03/020 00232 GEREMY TOBACCO TOBACCO ALMA DDB, Miami USA BANGKOK
ALMA DDB, Miami / TOOL, Los BANGKOK
FREE PREVENTION Angeles / 2150, Miami
B03/036 01712 FIRST TIME FLORIDA
FITBIT FITBIT CHARGE GREY NEW YORK USA TOOL, Los Angeles / TOWNHOUSE,
2 New York / UPPERCUT, New York / THE
B05/087 02104 SKI THE WORLD AUDI AUDI QUATTRO - CANDIDE THOVEX, GERMANY MILL, New York
THE PLANE, / HUMAN, New York
Paris
CANDIDE Hamburg / THJNK,
B06/033 00653 IKEA - THE BLUE BAG IKEA THOVEX
THE FRAKTA Hamburg
ACNE, Stockholm SWEDEN ACNE, Stockholm ACNE, Stockholm ACNE, Stockholm
BAG
B06/079 02210 THE RACE BRF SADIA KILLERS, São Paulo / BRAZIL KILLERS, São Paulo / TESIS, São
F/NAZCA SAATCHI & Paulo
B08/043 00739 ANTHROPOPHAGY PINACOTECA INSTITUTIONAL SAATCHI, São PauloSão
BARRY COMPANY, BRAZIL BARRY COMPANY, São Paulo / QUIET
DO ESTADO Paulo / F/NAZCA SAATCHI CITY MUSIC + SOUND, São Paulo
B08/078 02133 DE SÃO
THE UNKNOWN IS STRANGE GRAN & SAATCHI,
TEATRE GRAN TEATRE McCANN São Paulo
BARCELONA SPAIN CRAFT, Barcelona
DEL LICEU DEL LICEU
B08/085 02199 THE BAPTISM UBISOFT FAR CRY 5 DDB PARIS FRANCE HENRY, Paris / SCHMOOZE, Paris /
MIKROS MPC ADVERTISING, PARIS /
B09/003 00360 VALDERRAMA'S BALLS LIBERO FOOTBALL LOLA MULLENLOWE, SPAIN BALLAD, Copenhagen
LOS NOTARIOS, / MPC, London
Bogotá ELIS LIMITADA, Rio de
MAGAZINE Madrid Janeiro
B09/010 01096 NETFLIX IS A JOKE. NETFLIX NETFLIX NETFLIX, Los Angeles / USA CAVIAR TV, Los Angeles BATTERY, Los
STREAMING BATTERY, Los Angeles Angeles
B09/035 01993 WHO? FOX PLATFORM
FOX PREMIUM PONCE, Buenos Aires ARGENTINA AGOSTO , Buenos Aires
NETWORKS
B10/019 00525 AKE DEMO GROUP
SUNETALATIN NEW DIRECTOR SUNETA HOUSE, Bangkok THAILAND SUNETA HOUSE, Bangkok
HOUSE SHOWREEL
B11/039 00878 LATEX ADAC ADAC RCKT, Berlin GERMANY BIGFISH FILMPRODUKTION, Berlin RCKT, Berlin RCKT, Berlin
WHATSAPP LINE
B11/040 00879 POTTERY ADAC ADAC RCKT, Berlin GERMANY BIGFISH FILMPRODUKTION, Berlin RCKT, Berlin RCKT, Berlin
WHATSAPP LINE
B11/064 01247 SAVED BY MONSTER MONSTER.CO MONSTER.COM KBS, New York USA KBS, New York
M
Film Lions Winners
B12/055 01171 FIND YOURSELF MIINTO MIINTO.DK &CO, Copenhagen DENMARK &CO, Copenhagen OATH, Copenhagen
B12/121 02024 GUNS 101 THE CHICAGO NEWSPAPER OGILVY, Chicago USA OGILVY, Chicago / TheBridge.co, Los
SUN-TIMES Angeles
B13/008 00394 TOMORROW'S NEWS SANDY HOOK SANDY HOOK BBDO NEW YORK USA SMUGGLER, Los Angeles
PROMISE PROMISE
B13/082 01072 MEDICALLY SPEAKING IGNITE IGNITE PEREIRA & O'DELL, San USA BARRELHOUSE PRODUCTIONS, San
NATIONAL NATIONAL Francisco Francisco / PRETTYBIRD, Culver City /
B13/083 01073 LISTEN TO ME IGNITE IGNITE PEREIRA & O'DELL, San USA COMPANY
BARRELHOUSE 3, Santa Monica /
PRODUCTIONS, San
NATIONAL NATIONAL Francisco Francisco / PRETTYBIRD, Culver City /
B13/114 01514 DECISIONS INTERNATION RAISING SRA. RUSHMORE, Madrid SPAIN COMPANY
CAVIAR 3, Santa
MADRID Monica /
/ FRAMESTORE,
AL AWARENESS London / DELUXE MADRID / TRACKS
B13/131 01835 DEAD FISH EYES COMMITTEE
SURF SHACK - RE: GENEVA
HEALTH Y&R SOUTH AFRICA, SOUTH AFRICA & FIELDS,
7FILMS, Madrid
Cape Town / BIG LEAP MUSIC Y&R SOUTH Y&R SOUTH AFRICA,
SURFING MEDIUMS Johannesburg & POST, Cape Town AFRICA, Johannesburg
B13/141 01714 CURSING PARROTS OUTREACH
UNICEF UNICEF UNICEF, New York / GREY USA TOWNHOUSE, New York / CATCH AND Johannesburg GREY NEW YORK
NEW YORK RELEASE, Oakland CA
B13/155 01725 ASTRONAUTS 45'' CEPIA INSTITUTIONAL Y&R BRAZIL, São Paulo BRAZIL
D01/003 00182 COMIC RELIEF SAFETY BRITISH COMIC RELIEF 2AM FILMS, London / BBH UNITED KINGDOM 2AM FILMS, London
VIDEO AIRWAYS SAFETY VIDEO / LONDON
D01/038 01447 APPOCALYPSE APPLE FLYING START TBWA\MEDIA ARTS LAB,
APP STORE USA MJZ, Los Angeles / THE MILL, Los
Los Angeles Angeles
D01/039 01199 INVISIBLE MAN SCREEN FILM VOLKSWAGEN AUDI PILOTED DDB SPAIN, Madrid SPAIN AGOSTO, Barcelona
GROUP DRIVING
D01/058 02140 EQUAL PAY ESPAÑA
IBWOMEN SOCIAL WAGE McCANN SPAIN , MADRID SPAIN LEE FILMS, Madrid
GAP CAMPAIGN
E01/021 00395 TOMORROW'S NEWS SANDY HOOK SANDY HOOK BBDO NEW YORK USA SMUGGLER, Los Angeles DINI VON
PROMISE PROMISE MUEFFLING
Total Awards: 74 COMMUNICATIONS,
Additional Short Prize Award
STRING AND TINS, London / THE YES Gold Lion Gold Lion
MILL, London / THE MOST
RADICALIST
WORK BLACKNew
EDITORIAL, SHEEP
York / YES Gold Lion Gold Lion
THE MILL, New York / COMPANY
3, New York / PULSE MUSIC, New YES Gold Lion Gold Lion
SECOND CHILD, New York / EXILE YES Silver Lion Silver Lion
EDITORIAL, New York Campaign
SECOND CHILD, New York / EXILE YES Silver Lion
EDITORIAL, New York Campaign
YES Silver Lion Silver Lion