Understanding Industrial Property
Understanding Industrial Property
Understanding Industrial Property
Industrial Property
Understanding Industrial Property
Table of Contents
Introduction
Intellectual Property
The Two Branches of Intellectual Property
Utility Models
Industrial Designs
Trademarks Trade
Names Geographical
Indications
Further information
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Introduction
This publication provides an introduction to industrial property
for non-specialists. It explains in general terms the principles
underpinning industrial property rights, and describes the most
common forms of industrial property, including patents and
utility models for inventions, industrial designs, trademarks and
geographical indications. It also outlines the means by which
creators can seek protection for their industrial property.
A separate publication,
Understanding Copyright
and Related Rights, offers
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an equivalent introduction
to the subject of copyright.
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The Convention Establishing the World Countries generally have laws to protect
Intellectual Property Organization (1967) IP for two main reasons:
does not seek to define IP, but lists the • to give statutory expression to the
following as protected by IP rights: rights of creators and innovators in
• literary, artistic and scientific works; their creations and innovations, bal-
• performances of performing artists, anced against the public interest in
phonograms and broadcasts; accessing creations and innovations;
• inventions in all fields of human en- • to promote creativity and innovation,
deavor; so contributing to economic and social
• scientific discoveries; development.
• industrial designs;
• trademarks, service marks, and com-
mercial names and designations;
• protection against unfair competition;
and
• “all other rights resulting from intellec-
tual activity in the industrial, scientific,
literary or artistic fields”.
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Copyright relates to literary and artistic The broad application of the term “in-
creations, such as books, music, paint- dustrial property” is set out in the Paris
ings and sculptures, films and technol- Convention.
ogy-based works (such as computer
programs and electronic databases). In Industrial proper ty takes a range of
certain languages, copyright is referred to forms, the main types of which are out-
as authors’ rights. Although international lined here. These include patents for
law has brought about some convergence, inventions, industrial designs (aesthetic
this distinction reflects a historic differ- creations related to the appearance of
ence in the evolution of these rights that industrial products), trademarks, ser-
is still reflected in many copyright systems. vice marks, layout-designs of integrated
The expression copyright refers to the act circuits, commercial names and desig-
of copying an original work which, in re- nations, geographical indications and
spect of literary and artistic creations, may protection against unfair competition. In
be done only by the author or with the au- some cases, aspects of an intellectual
thor’s permission. The expression authors’ creation, although present, are less clearly
rights refers to the creator of an artistic defined. What counts then is that the ob-
work, its author, thus underlining that, as ject of industrial property consists of signs
recognized in most laws, authors have conveying information, in particular to
certain specific rights in their creations consumers, regarding products and ser-
that only they can exercise, which are vices offered on the market. Protection is
often referred to as moral rights, such directed against unauthorized use of such
as the right to prevent distorted reproduc- signs that could mislead consumers, and
tions of the work. Other rights, such as the against misleading practices in general.
right to make copies, can be exercised by
third parties with the author’s permission,
for example by a publisher who obtains a
license to this effect from the author.
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protecting technical
inventions.
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By granting an exclusive right, patents Not all inventions are patentable. Patent
provide incentives, offering inventors rec- laws generally require that an invention
ognition for their creativity and material fulfill the following conditions, known as
reward for their marketable inventions. the requirements or conditions of pat-
entability:
These incentives encourage innovation,
which in turn contributes to continued en- • Patentable subject matter. The inven-
hancement of the quality of life. In return tion must fall within the scope of pat-
for the exclusive right, the inventor must entable subject matter as defined by
adequately disclose the patented inven- national law. This varies from one coun-
tion to the public, so that others have try to another. Many countries exclude
access to the new knowledge, leading from patentability such subject matter
to further innovation. The disclosure of as scientific theories, mathematical
the invention is thus an essential consid- methods, plant or animal varieties, dis-
eration in any patent granting procedure. coveries of natural substances, meth-
ods for medical treatment (as opposed
The word “patent”, or “letters patent”, to medical products), and any invention
also denotes the document issued by the where prevention of commercial ex-
relevant government authority. In order ploitation is necessary to protect public
to obtain a patent for an invention, the order, morality or public health.
inventor, or often the inventor’s employer, • Industrial applicability (utility). The in-
submits an application to the national or vention must be of practical use, or
regional patent office concerned. In the capable of some kind of industrial ap-
application, the applicant must describe plication.
the invention in detail and compare it • Novelty. The invention must show some
with previous existing technologies in new characteristic that is not known in
the same field in order to demonstrate the body of existing knowledge (referred
that it is new. to as prior art) in its technical field.
• Inventive step (non-obviousness). The
invention must show an inventive step
that could not be deduced by a per-
son with average knowledge of the
technical field.
• Disclosure of the invention. The inven-
tion must be disclosed in a clear and
complete manner in the patent appli-
cation to be carried out by a person
skilled in the art (a person conversant
in the field of technology concerned).
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The rights conferred by a patent are de- There are certain exceptions to the princi-
scribed in the patent law of the country ple that a patented invention cannot legal-
in which the patent is granted. The patent ly be exploited without the authorization
owner’s exclusive rights generally con- of the patent owner. These exceptions
sist of the following: take into account the balance between
• in the case of a product patent, the right
the legitimate interests of the patent
to prevent third parties from making, us-
holder and those of competitors, con-
ing, offering for sale or selling the prod-
sumers and others. For example, many
uct, or importing it for these purpos- patent laws allow a patented invention
es, without the owner’s consent; and to be exploited without the patentee’s
• in the case of a process patent, the authorization: private acts for non-com-
mercial purposes; acts for experimen-
right to prevent third parties from using
the process without the owner’s con- tal purposes or scientific research; and
sent; and to prevent third parties from acts for obtaining regulatory approval for
using, offering for sale or selling the pharmaceuticals. In addition, many laws
products obtained directly by that pro- provide for various situations under which
cess, or importing them for these pur- compulsory licenses may be granted and
poses, without the owner’s consent. government’s use of patented inventions
without the authorization of the patent
The patentee is not given a statutory owner may be allowed in the wider public
right to exploit the invention, but rather interest.
a statutory right to prevent others from
commercially exploiting it. Patentees may
give permission, or grant a license, to
other parties to use their inventions on
mutually agreed terms. They may also
sell their patent rights to someone else,
who then becomes the new patent owner. Once a patent
expires, the
protection
ends and the
invention
enters the
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public domain.
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Utility Models
Although not as widespread as patents, utility models are also used to protect inven-
tions. The rights conferred by utility models are similar to patent rights.
Utility models are found in the laws of more than 50 countries, as well as in the regional
agreements of the African Regional Intellectual Property Organization (ARIPO) and the
African Intellectual Property Organization (OAPI). In addition, certain countries, such
as Australia and Malaysia, provide for titles of protection called innovation patents or
utility innovations which are similar to utility models. Other countries, like Ireland and
Slovenia, have a short-term patent equivalent to the utility model. The expression “utility
model” refers to a title of protection for certain inventions, such as inventions in the
mechanical field.
Utility model protection is usually sought for technically less complex inventions or for
inventions that have a short commercial life. The procedure for obtaining protection
for a utility model is usually simpler than that for seeking patent protection. Substan-
tive and procedural requirements under the applicable laws vary widely among the
countries and regions with a utility model system; however, utility models usually differ
from patents for invention in the following main respects:
• The requirements for acquiring a utili- • The maximum term of protection pro-
ty model are less stringent than for pat- vided for by law for a utility model is
ents. While the “novelty” requirement generally shorter than that provided for
must always be met, that of “inventive a patent for invention, usually between
step” (or “non-obviousness”) may be 7 and 10 years.
much less evident or absent altogether. • The fees required for obtaining and
In practice, protection for utility mod- maintaining the right are generally low-
els is often sought for innovations of an er than those for patents.
incremental nature that may not meet
patentability criteria.
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Industrial Designs
Industrial designs are applied to a wide variety of industrial
products and handicrafts. They refer to the ornamental or
aesthetic aspects of an article, including compositions of lines
or colors or any three-dimensional forms that give a special
appearance to a product or handicraft. The design must have
aesthetic appeal. Moreover, it must be able to be reproduced
by industrial means; this is the essential purpose of the design
and the reason the design is called “industrial”.
In registering their
industrial designs,
manufacturers protect
one of the creative
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By rewarding creators for their efforts, sufficiently novel and inventive to qualify
industrial design protection also serves for patent protection.
as an incentive to invest in design activity.
One of the basic aims of industrial design
protection is to stimulate the design ele-
ment of production. Industrial design laws
therefore usually only protect designs
that can be used in industry, or that can
be produced on a large scale.
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Intellectual Property
with Regard to
Integrated Circuits
Although prefabricated components of electrical circuitry have
been used in the manufacture of electrical equipment (such as
radios) for some time, large-scale integration of a multitude of
electrical functions in a very small component became possible
as a result of advances in semiconductor technology. Integrat-
ed circuits are manufactured in accordance with very detailed
plans or layout-designs.
The layout-designs
of integrated circuits
are creations of the
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human mind.
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Trademarks
A trademark is a sign, or a combination of signs, that distinguish-
es the goods or services of one company from those of another.
An increasing number
of countries also allow
for the registration of
less traditional forms of
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trademark is not always used by only The owner of a registered trademark has
one company, since the trademark an exclusive right in respect of the mark:
owner may grant licenses to use the the right to use the mark and to prevent
trademark to other companies. It is unauthorized third parties from using
accordingly essential that licensees it, or a confusingly similar mark, so as
respect the quality standards of the to prevent consumers and the public in
trademark owner. Moreover, compa- general from being misled. The period of
nies often use trademarks for products protection varies, but a trademark can
they acquire from various sources in be renewed indefinitely on payment of
the course of business. In such cases, the necessary fees and on condition that
trademark owners are not responsible the mark is used. Trademark protection
for producing the products, but instead is enforced by the courts which, in most
(and this may be equally important) for systems, have the authority to block
selecting those that meet their quality trademark infringement.
standards and requirements. Even
where trademark owners are the man-
ufacturers of a particular product, they
may use parts they have selected but
not produced.
• Promote the marketing and sale of
products, and the marketing and
provision of services. Trademarks
are not only used to distinguish or refer
to a particular company or quality, but
also to stimulate sales. A trademark
used in this way must be carefully se-
lected. It must appeal to the consumer,
create interest and inspire a feeling of
confidence. This is sometimes called
the communication function.
A trademark can be
renewed indefinitely
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on payment of the
necessary fees.
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Trade Names
Another category of industrial property covers commercial
names and designations. A commercial or trade name is the
name or designation that identifies a company. In most coun-
tries, trade names may be registered with a government au-
thority. However, under Article 8 of the Paris Convention, a
trade name must be protected without the obligation of filing or
registration, whether or not it forms part of a trademark. Protec-
tion generally means that the trade name of one company may
not be used by another company, either as a trade name or a
trade or service mark – and that a name or designation similar
to the trade name may not be used by another company if it is
likely to mislead the public.
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Geographical Indications
A geographical indication is a sign used on goods
that have a specific geographical origin and possess
qualities or a reputation due to that place of origin.
Agricultural products typically have qual- protected in states party to the Lisbon
ities deriving from their place of produc- Agreement for the Protection of Appel-
tion and that are influenced by specific lations of Origin and their International
local factors, such as climate and soil. Registration are “Habana”, for tobacco
Whether a sign functions as an indication grown in the Havana region of Cuba, and
is a matter of national law and consum- “Tequila”, for spirits produced in particular
er perception. Geographical indications areas of Mexico.
may be used for a wide variety of agri-
cultural products, such as “Tuscany” for Geographical indications are protected
olive oil produced in a specific area of in accordance with national laws in a
Italy, or “Roquefort” for cheese produced wide range of ways, such as under laws
in a certain region of France. against unfair competition, consumer
protection laws, laws for the protection
The use of geographical indications is of certification marks or special laws for
not limited to agricultural products. They the protection of geographical indications
may also highlight particular qualities of or appellations of origin. In essence, un-
a product that are due to human factors authorized parties may not use geograph-
found in the product’s place of origin, ical indications where that use is likely to
such as specific manufacturing skills and mislead the public as to the true origin of
traditions. That place of origin may be the product. Applicable sanctions range
a village or town, a region or a country. from court injunctions preventing unau-
An example of a country geographical thorized use to the payment of damages
indication is “Switzerland” or “Swiss” for and fines or, in serious cases, imprison-
products made in Switzerland, in partic- ment.
ular watches.
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Protection against
Unfair Competition
Article 10bis of the Paris Convention requires member countries to provide for pro-
tection against unfair competition. According to this article, the following acts of
competition are considered contrary to honest trade and industry practices:
• all acts of such a nature as to create Protection against unfair competition
confusion with the establishment, the supplements the protection of inventions,
goods or the industrial or commercial industrial designs, trademarks and geo-
activities of a competitor; graphical indications. It is particularly
• false allegations in the course of trade important for the protection of knowl-
of such a nature as to discredit the edge, technology or information that is
establishment, the goods or the in- not protected by a patent but that may
dustrial or commercial activities of a be required in order to make best use of
competitor; and a patented invention.
• indications or allegations, the use of
which in the course of trade are liable
to mislead the public as to the char-
acteristics of certain goods.
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WIPO also provides international regis- Anyone applying for a patent or register-
tration systems for trademarks, industri- ing a trademark or design, whether at the
al designs and appellations of origin, and national or international level, needs to
an international filing system for patents. determine whether their creation is new
These systems greatly simplify the pro- or already owned or claimed by someone
cess of seeking IP protection simulta- else. To do this, huge amounts of infor-
neously in a large number of countries. mation must be searched. Four WIPO
Instead of having to file separate nation- treaties have created classification
al applications, in different languages, systems that organize information on
in each country in which protection is different branches of industrial property
sought, applicants can file a single ap- into indexed, manageable structures for
plication, in one language, with a single easy retrieval. They are:
application fee.
• the Strasbourg Agreement Concern-
The WIPO-administered systems include ing the International Patent Classifi-
four different mechanisms of protection cation;
for specific industrial property rights: • the Nice Agreement Concerning the
International Classification of Goods
• the Patent Cooperation Treaty (PCT) and Services for the Purposes of the
System, for filing patent applications Registration of Marks;
in multiple countries; • the Vienna Agreement Establishing
• the Madrid System for the Internation- an International Classification of the
al Registration of Marks, for trade and Figurative Elements of Marks; and
service marks; • the Locarno Agreement Establishing
• the Hague System for the International an International Classification for In-
Registration of Industrial Designs; and dustrial Designs.
• the Lisbon System for the International
Registration of Appellations of Origin. The WIPO Arbitration and Mediation
Center provides services for the resolu-
tion of international IP disputes between
private parties. Such proceedings can
include contractual disputes (such as
patent and software licenses, trademark
coexistence agreements, and research
and development agre ements) and
non-contractual disputes (such as patent
infringement).
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Further information
Further information about industrial property, including detailed
guidance on using the global filing and registration systems, is
available on WIPO’s website and in a range of WIPO publications.
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World Intellectual Property Organization
34, chemin des Colombettes
P.O. Box 18
CH-1211 Geneva 20
Switzerland
Tel: + 41 22 338 91 11
Fax:+ 41 22 733 54 28
For contact details of WIPO’s WIPO Publication
External Offices visit: No. 895E
www.wipo.int/about-wipo/en/offices/ ISBN 978-92-805-2588-5