Turning Objectives Into Results
Turning Objectives Into Results
Turning Objectives Into Results
Objectives
into Results
Külli Koort
weekdone.com
Turning Objectives into Results: Smarter Methods for Team Collaboration 2
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How to align your team to work as one towards the goals? How to create efficiently
collaborating, more successful teams? Which methodologies and processes have
proven to work successfully?
These questions are in the focus of this eBook. Drawing from the feedback from
the clients of Weekdone who use our team management platform and research
performed across the globe, we aim to provide practical suggestions that you can
implement today.
Eliminate distractions and take 20 minutes off to get a glimpse into smart
techniques and processes that will help you lead your people towards the goals.
The situation today is very different from 10 years ago. The type of leadership that
drove past success is no longer sufficient. The needs, processes, and methods have
changed and the growing expectations are making it increasingly difficult.
• There is a growing dissatisfaction over a lack of feedback. 79% of those who quit
their jobs cite the lack of appreciation as the main reason.
• Employees want more meaningful tasks in order to give a significant input.
According to the American Psychological Association’s survey*, less than a half
(47%) of employers regularly seek information from their employees.
• Leaders need to be more strategic. 12% of the companies with a strategic plan
are more successful, but 90% of the employees don’t have a clear understanding
about their objectives at work.
• Employee engagement keeps dropping. According to the 2012 Global Workforce
Study**, only 35% of the overall workforce is truly engaged.
• Effective internal communications plays a bigger role in success. 29% of the
rise in a company’s market value can be achieved by improvement of internal
communication effectiveness.
• Employees want granular real-time updates and they want it on the go. The
most common mistake in management is the lack of communication between
staff and leaders.
* http://www.apa.org/news/press/releases/2013/03/employee-needs.aspx
** http://www.towerswatson.com/en/Insights/IC-Types/Survey-Research-Results/2012/07/2012-Towers-Watson-Global-
Workforce-Study
The situation today is very different from 10 years ago. The type of leadership that
drove past success is no longer sufficient. The needs, processes, and methods have
changed and the growing expectations are making it increasingly difficult.
A research by the Center for Creative Leadership (CCL®)*** points out 6 most
common challenges leaders across the world face:
These challenges place a heavy burden on your shoulders. Although they might
vary by country and by organisation, the most common ones are related to efficient
team management. After all, team members need to work together for a company
to be profitable.
*** http://www.ccl.org/leadership/pdf/research/ChallengesLeadersFace.pdf
Managing Managing
Internal Inspiring Inspiring Internal Inspiring
Others Others Leading a Team Guiding Change
5 Stakeholders (17.9%) (17.0%)
Stakeholders Others
and Politics (16.0%) (15.0%) and Politics (15.1%)
(17.2%) (16.0%)
“Today,
Leading a leader
Managing has to be a strong communicator.
Developing Managing It
Mobilizing
8 Vision Performance Leading a Team Guiding Change Managerial Process Collaboration
is vital that leaders understand theEffectiveness
(11.1%) (10.4%)
(13.0%)
two-way nature of
(15.2%)
(13.8%)
(11.3%) (10.3%)
communication so they
Managing are able to nurture
Managing Managing
good ideas from
Internal Internal Managing Leading Being
employees
9 Leading a
on an
Team
(10.1%) ongoing
Stakeholders
and Politics
basis
Stakeholders
and Politics
and
Talent have a
External
Environment way to
Vision capitalize
Recognized as a
Leader (11.3%) (9.6%)
(10.7%) (10.6%)
on those knowledge assets.”
(10.4%) (13.0%)
Managing
Managing Mobilizing Managing Internal Driving Growth Leading
10 Guiding Change conflict Collaboration Performance Stakeholders With Less
(10.1%) (9.4%)
(9.4%) and Politics
- Mark Grimm, Public Speaker,
(10.6%)
Trainer
(9.8%)
of the Year,
(10.6%)
Author, Radio Host
(7.5%)
**** http://www.ccl.org/leadership/pdf/research/ChallengesLeadersFace.pdf
What might surprise you is that quite often your opinion is wrong. Your team might
have a completely different mind-set on the business, the company, even on you as
a person.
People change their minds and opinions fast, so, as a leader, your task is to be in
continuous contact with your employees.
At Weekdone.com we’ve set the task to understand what employees really think of
their managers. Are managers and employees on same wavelengths like psychics?
We went out to the streets and asked the people – a whole 1000 of them – to find
out. Here are the most common answers:
My manager ...
does not know what I've accomplished 8.8%
Question: What do you mostly dislike about your manager's practices towards you at work?
Survey by Weekdone.com
They expect clear objectives and goals, because results are only as strong as the
objectives you set. Giving guidance based on the past is no longer vital. You also
need to study the future and know your team-members’ plans.
How can we then be better managers and make teams happier? How can we
overcome these challenges and guide our people’s expectations?
In the following sections, we will give practical tips and proven techniques that will
help you overcome these challenges. Believe it or not, the answer is actually easier
than you think and we are going to cover it step by step.
It starts from correct processes that inspire to act. From setting clear objectives
to making sure you have a regular feedback mechanism, you will find the best
practices such as Google, Skype, and LinkedIn use to manage their teams. Processes
that put a great emphasize on two-way communication and help you gain necessary
information wherever you are.
All of this is strongly guided by what you need and what your people want.
What are the benefits you and your team can expect? As a leader you would like
to have a more productive team that gets things done. You want people who are
happy at work. You imagine a team that shares information openly and helps each
other. The guidelines, processes, and tools found in this eBook will help you:
For your team, we have one goal in mind. It is for them to love and enjoy every
single work day, so that they will be able to:
- Zig Ziglar
Although there is nothing more basic in management than setting goals, it is also
one part that is often overlooked and dealt without a systematic approach.
Which goal is a great goal? How to communicate goals to your team? Which process
helps you keep an eye on the results? Find answers in the chapters below.
Employees want clarity from their managers on which directions they should
be moving, while at the same time have freedom to choose the details of their
personal path. Leaders want to set their goals based on larger department and
company goals.
People often fail not for lack of ability or courage, but simply because they have not
organized their energies around a goal that is smart. A great objective is:
1. Specific
2. Measurable
3. Attainable
4. Realistic
5. Time-limited
A successful goal is a goal that works well with the organization’s priorities and
is set for helping the company. Setting up objectives goes hand in hand with
communicating them to your team.
Do you know what the one thing that Google, LinkedIn, Intel, Zynga, Oracle, Twitter,
and Sears have in common is? What is behind the success of aligning their people
and teams to work as one towards goals?
It is the magical acronym OKRs – Objectives and Key Results. All of them use it and
love it.
Implemented initially in the 1970s by the President of Intel, Andy Grove, it later
spread across many tech companies. Nowadays, it is used by teams and whole
companies from SMEs to the Fortune 500.
Objectives and Key Results connect company, team, and personal objectives to
measurable results, making people move together in the right direction. A big part
of OKRs is making sure that each individual knows, what is expected of them at
work. OKRs are kept public to everyone, so teams move in one direction and know
what others are focusing on.
OKRs consist of a list of objectives. Under each objective, there are usually 3-4 key
measurable results. Each key result has a progress indicator or score of 0-100% or 0
to 1.0 that shows its achievement. As you achieve those results, the whole objective
is marked “done”.
Read more about OKRs on Weekdone’s Objectives and Key Results (https://
weekdone.com/resources/objectives-key-results) tutorial and examples page.
For the best results, follow these guidelines for best practices:
• Set ambitious objectives, but do not have more than 2-4 goals at any time.
• Set 2-4 measurable key results per objective. Remember, they should be easy to
grade with a number. (Google uses a 0 – 1.0 scale to grade each key result at the
OKRs allow you to set company, team, and personal goals and attach measurable
results to them, which need to be achieved and measured. By doing that, you build
stronger, more successful teams that are focused on their goals and work as one.
For team members, personal objectives allow them to have a daily guideline and
decision-making mechanism to choose the most important tasks to work on.
As a manager, it is a great way for future performance appraisals, to see how well a
person’s progress is connected to their main goals. Or even better, instead of long-
term performance appraisals, use weekly employee reporting and long-term goals
to get away without the long-term appraisal process.
Successful teams do not magically happen, they are created. The creation process
depends partly on powerful tools and methods. Keeping up with your team and
keeping them happy should be on top of your priority list.
As the ever-rising tidal wave of information has grown over our heads, it is hard
to keep up with all the data you receive on a regular basis. To remain steering
towards these business objectives, leaders need solutions that are reliable, easy to
implement, and enjoyable.
How to make sure that team members’ plans reflect future goals? Which processes
are most effective for monitoring whether these plans have been achieved? How
to collaborate efficiently and lead your team to success? You do not have to look
further for the answers, just keep reading.
Your teams’ each and every step should reflect the overall objective. Therefore, it is
important to focus on key items and tasks. At the beginning of each week, list just
5 key plans you definitely want to achieve. Make these the big, hairy goals. Forget
everything else. Sure, you will still have smaller tasks to handle, but make sure you
focus on the important ones first.
You can try out Weekdone.com to manage your week. List the 5-7 key “Plans” right
now. Then, as you achieve each of them, move them to “Progress”. Keep your
potential task ideas under “Plans on hold” and move them to “Plans” only when the
By having these 5 or so tasks for the week, you will be much happier on Monday
morning. 5 seems to be a limit that is always achievable. Just 1 item per day.
Do you know what processes are used at Skype, eBay, and Facebook in order to
understand their teams’ progress?
They all have used simple management technique called the 3 Ps, or in other words,
the Progress, Plans, Problems technique. It is used successfully at eBay and Skype
to set and communicate weekly plans in their team. Emi Gal from Brainient uses it
for investor updates.
Case study: “A team from The Whole Foods Market struggled with
staying connected. Their team supported 10,000 Team Members and
43 Stores across 7 states in the USA. So, they found the act of stopping
and writing down key accomplishments for the week was a healthy
task—it is easy to get caught up in all the work you did not get done.
It has been rewarding for the Team to stop and see what each of them
accomplished. And of course, publicly committing to clear, specific
goals gives some incentive for really sticking to it and getting them
done.”
The PPP process is really simple. It requires you to ask three essential questions
reflecting each of the Ps:
• Progress. Employee’s accomplishments, finished items, and closed tasks for the
ending period. Question to ask: What have you done?
• Plans. Goals and objectives for the next reporting period. These should become
Progress next week. Question to ask: What are you going to do next?
• Problems. Challenges. Items that are stuck and cannot be finished. Problems
often need help from someone else, not just the employee. Question to ask: Any
problems you are facing?
One of the biggest problems when your team members report to you or fill in
various employee performance reports is the feeling that data is being sucked into
a black hole. There is no response from you, the manager. The times of annual
employee performance appraisals are over. You have to do it constantly. And
remember, it is a 2-way communication between you and your people.
Here are some tips how a good progress reporting process should look like:
• Seek input from your employees and give them feedback.
• Automate the process of weekly status report reminders, so you as the manager
do not have to chase people.
• Make it fast and simple to review and comment each person’s plans, progress,
and problems weekly.
• Make each item understandable by others, not just you. Keep the items short,
but rich in information.
• If needed, make sure your team uses facts, numbers, and background
information. External web links can be helpful.
• Encourage people to have a maximum of 5-7 items in each category, not more.
Using the PPP process is seamless and takes just a few minutes per week from
everyone, even less by using a tool like Weekdone. Progress reporting can be
a magic process to increase employee engagement. It can improve internal
communications, productivity, and team happiness. Using progress reports in your
team includes some amazing benefits:
Learn more from Weekdone’s Academy Progress, Plans and Problems (https://
weekdone.com/resources/plans-progress-problems) section.
https://blog.weekdone.com/status-reports-agorapulse-go-remote/
Implementing progress reports in your team can sound boring and annoying.
Actually, it is the complete opposite – when implemented right and in a modern
way. The world of business and work has changed and so has reporting.
It is up to you, the leader, to make your employees love the benefits of it. Based on
talking to countless customers of Weekdone’s progress reporting service, here are
the best practices to make progress reporting rock:
Weekdone is the simplest way to set up and automate the PPP process in your
team. Get weekly team reports in a beautiful, visual way on the web, e-mail, and
mobile.
weekdone.com
Weekdone is a progress reporting and a team management software based on
popular management methodologies like PPP and OKR.
Get our app to be always up-to-date with your team status wherever you are. On
iPhone, iPad, and Android. Learn more at weekdone.com/mobile.